R22.80 THE LOERIES ISSUE September 2011 www.thecallsheet.co.za
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VELOCITY WINS BIG AT THE LOERIES LOERIES 2011
The team behind Emoticon Boy
VELOCITY led the way for production companies at this year’s Loerie Awards, with Keith Rose’s Emoticon Boy receiving special attention on the night.
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lthough film didn’t receive a Grand Prix this year, there was a strong link for Velocity to one of the highly coveted awards. Allan Gray marketing manager Tracy Hirst won a Marketing Leadership and Innovation Award for her work with the company over the last ten years. Velocity has produced several of the most recognised Allan Gray adverts, including James Dean Legend, Beautiful and most recently, Time Flies. The rankings for directors see Keith leading the way on 377.5 points, Alan Irvine from Picture Tree was in second and Giant Films director Robin Goode makes an appearance in third place, thanks to a Gold and Campaign Silver for directing the Love to Meet You advert for Drive Dry. Emoticon Boy was recognised for the EMI Music Award, a special prize for the best use of licensed music in advertising. Keith received an award for direction on the night, winning a Craft Gold for Emoticon Boy. Greg Gray, also of Veloc-
ity, won a Silver and a Craft Certificate for Voiceover for Cadbury Lunchbar. Other adverts Velocity produced which also received recognition were Return of the Craving for Nandos by Adrian De Sa Garces, Vodacom Summer also direceted by Adrian, Neverending Story for Stimorol Infinity directed by Anton Visser, Bigger for Everlast (directed by Keith) and Ed Mas-
ters , directed by Daniel Levy, for Tuffy. Sister company Bouffant also did well gaining a Silver for Dean Blumberg’s The Real McCoy for Santam, a Bronze for Chloe Coetsee’s Jumbled for Avril Elizabeth Homes and Erik van Wyk’s Cut the Cord for the Toyota Aygo. Velocity had a total of 16 wins overall. Peter Carr, executive producer at Velocity, said: “We just
want to say a really big thank you and well done to the agencies and clients that we worked with on the winning commercials. We are most proud of the fact that most of our directors won something across the board highlighting our diversity and our dedication to the craft we like to apply to all our work.” Egg Films had a quiet year at the Loeries compared to their stellar performance in 2010.
However, on the bright side, a quiet year for Egg translates into third place in the production company rankings. This ranking included a Craft Certificate and Gold Craft for Slim’s Glory for Garmin and a Silver Loerie for Jason Fialkov’s Waking Dead advert. Egg also won a Bronze for the gorgeous Kevin Fitzgerald Memories commercial for Tracker. Humanoid, Egg’s Johannesburg-based sister company, received a Campaign Silver and a Bronze for Kagiso, the new Nando’s CEO, directed by Terence Neale. Picture Tree won a Campaign Gold for the McDonalds Regret Tests series of adverts they did with DDB South Africa. They were directed by Alan Irvine. Sunday night’s awards, hosted by Knight Rider and Baywatch star David Hasselhof at the Cape Town Convention centre (CTICC), were a festive and tightly run affair. The ceremony itself was shorter than in previous years, due to a move away from entertainment and a focus on the awards themselves. You can view the full list of winners as well as the full rankings for the directors, production companies and advertising agencies at the 2011 Loerie Awards on page six.