SETE 2012

12 - 14 SEPTEMBER 2012 Chad le Clos

Caster Semenya

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SETE EXHIBITORS TO MAKE MOST OF THE PLATFORM SPORTS TOURISM EXHIBITORS are gearing up for the Sports and Events Tourism Exchange.

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ASYS’s Bryan Kennedy believes sports tourism is a multi-billion rand industry. “Each of the sport bodies or associations should be able to report on events hosted and a collective value by all would be a more accurate measurement. The public, private sectors and South Africans in general are well aware that sport unites people. It serves as a change agent and we have all witnessed how people bond one-on-one or in groups when ‘Team South Africa’ is victorious. No value can be attached to this as it mobilises positive engagement by all communities.

The enthusiastic welcome at OR Tambo Airport which our athletes received after their return from London – immaterial if they won gold, silver, bronze or no medal – stands testimony to this.”

Bryan believes the interschool tournament industry is also growing in leaps and bounds.

“Companies like Steinhoff and FNB are actively supporting inter-

school rugby festivals. Of course, there are other sponsors in different types of sport categories, but the main beneficiaries are the learners who also have an opportunity to get into the public eye through televised events.

Companies with an organised

CSI strategy are well informed that sport creates a healthy community and create components that would attract and develop the leaders of tomorrow.

Sport development amongst the youth should however take a priority with the Department

of Sport and we should compare our own programmes with those that are created by the public sector in other countries.

While there are some initiatives in place, there is always room for improvement. The gymnasts from Russia and Romania are

children but they are products of those countries, with large investments from the respective public sectors.”

Edward Mitchell, from Rovos Rail, will be using the platform to promote the company’s Golf Safari and African Golf Collage, both nine-day fully inclusive classic journeys around South Africa.

This panoramic nine-day sojourn commences in Pretoria and winds its way to journey’s end in Cape Town and includes a golfing and non-golfing itinerary.

The first leg traverses the majestic Drakensberg escarpment en route to the lowveld of Mpumalanga.

Springbok Atlas will be celebrating its brand new look at SETE. With sixty-six years of transporting millions of people in its fleet of luxury and semi-luxury vehicles, Springbok Atlas Charter is one of the largest, longest-lived complete transport management companies in South Africa and Namibia. In celebration of its exceptional heritage, the company’s trusted brand Springbok Atlas Luxury Charter has been given a fresh brand-makeover that reflects their stature and relevance in the transport industry today.

Published by www.theevent.co.za

SPECIAL MESSAGE FROM THE MINISTER Durban

SPORTS TOURISM MICHAEL Mabuyakhulu, KwaZulu-Natal MEC for Economic Development and Tourism, shares his thoughts on Sports & Event Tourism Exchange.

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EAR colleagues, I am extremely proud of the fact that the province of KwaZulu-

Natal has secured the right to host the Sport and Events Tourism Exchange for 2012 – 2014, Africa’s most important sport event trade show. The provincial government of KwaZulu-Natal is acutely aware of the important impact which events and conference delegate spend can have on the economy of our province.

However, we also realise that the impact of such events ex-

tends way beyond this simple fact. One of the core benefits of hosting such events is the actuality that it builds the knowledge and capacity of our local population in important realms such ‘the hosting and bidding for major sporting events’ which is the important focal point of the congress component of SETE 2012.

We are hoping that this conference will lead to an

improved understanding amongst the planners and strategy formulators in our region and country of the significance of sport events and how to secure such events in the most strategic manner.

Durban and KwaZulu-Natal are renowned for their ability to successful host major international events of the like the Soccer World Cup Matches, the Comrades Ultra Marathon, Top Gear and the Dusi Canoe Ultra Marathon. I am convinced that SETE 2012 will be also be a key opportunity for this region to showcase its world class sport facilities and ability to host major events.

Our province is also wellknown for its conservation efforts, natural attractions, prehistorical and historical sites.

Another core benefit of business events is that they stimulate leisure tourism and further business event or tourism opportunities. Research has revealed that as many as 20 – 40% of conference delegates and exhibitors that attend a business event and have a stimulating overall experience of the destination in which it is hosted return as leisure tourists and very often with their family and friends.

In addition they very often become key ‘word of mouth’ ambassadors for such regions which assist other potential

leisure tourists and meeting and business delegates to ultimately make up their mind to visit or use such a destination as a meeting place.

We have no doubt that you will have this experience in KwaZulu-Natal, an area which we fondly refer to as the ‘Zulu Kingdom”. We look forward to hosting you and have no doubt that your visit to our province will be memorable.

Yours Sincerely, Michael Mabuyakhulu, MPP KwaZulu-Natal MEC for Economic Development and Tourism

SETE GALA DINNER PAYS TRIBUTE TO OLYMPIANS SPORTS TOURISM MEMBERS of the public and exhibitors are invited to celebrate South Africa’s Olympic heroes at the gala dinner on 12 September 2012. Those attending include Olympic swimming gold medallist Chad le Clos.

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HE Sports and Events Tourism Exchange (SETE) Gala Dinner taking place on 12 September 2012, which is to kick off the SETE exhibition (12–14 September) and conference (12-13 September), has also been chosen by SASCOC (South African Sports Confederation and Olympic Committee) to celebrate the hugely successful South African Olympic Team.

A night of glitz and glamour is guaranteed, with multipleSAMA winner Lira set to entertain a star-studded crowd that will include Durban-born Olympic gold and silver medalist Chad le Clos. The Gala Dinner will take place at the ICC Durban, and is hosted by the KwaZulu-Natal Department of Economic Development and Tourism (KZN DEDT) and EThekwini Municipality.

Members of the public will be able to join sponsors, dignitaries, and their Olympic heroes in expressing their gratitude to our Olympic athletes who flew the South African flag

high at the London Olympics.

An evening dedicated to promoting South African Culture will see welcomes from KwaZulu-Natal MEC for Economic Development Tourism Mike Mabuyakhulu and Mayor of Durban James Nxumalo, as well as from a selection of athletes and sports celebrities.

Autograph and photo opportunities for guests with athletes and personalities will also take place, allowing local, national and international businesses, sports fanatics, sponsors and supporters a chance to rub shoulders and share in the athletes’ experiences in London.

James Seymour (CEO of the Durban KwaZulu-Natal Convention Bureau, which was responsible for bidding for SETE 2012 - 2014 and acting as the KZN DEDT implementing agency for this event) said that “we are looking forward to showcasing and congratulating the achievements of our London 2012 Olympic athletes at the SETE 2012 Gala Dinner.

By sponsoring the SETE event, KZN DEDT hopes to raise the level of awareness amongst sport and event organisers of the wide range of sporting facilities that exist in Durban, and the rest of KwaZulu-Natal, as well as of the successful track record that this region has in terms of hosting significant

events. SETE is able to successfully expose major sport and event buyers and organisers to the sporting facilities and sport sponsoring and support agencies in South Africa”.

Sugen Pillay, Director for Business Development at TEPG and SETE Conference Director, said that “we are looking forward to welcoming home our Olympic athletes, especially gold medalist Chad Le Clos, to the SETE Opening Dinner.

These athletes have become brand ambassadors for South Africa and will definitely contribute positively to promoting our country as a sports tourism destination – something that SETE is striving to achieve.

The evening promises to be a memorable one that will showcase South African culture through world class entertainment, also providing an opportunity to network with industry leaders”.

Both the SETE conference and exhibition (12-14 September) are intended to promote the country as a popular sports and events destination by facilitating relationships between South Africa’s tourism, sport and event industries.

For more information visit www.sportsandevents.co.za.

Chad le Clos

SETE RECOGNISES HOW VITAL SOCIAL MEDIA IS FOR ALL EVENTS SPORTS TOURISM SPORTS and Events Tourism Exchange (SETE) 2012 organisers’ Thebe Exhibitions and Projects Group is proud to announce its partnership with iSportconnect, the world’s largest sports business community.

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HE partnership will bolster both the scope and efficacy of Sports and Events Tourism Exchange’s online marketing campaign in the lead up to their event at the ICC Durban later this year (1214 September).

Tasked with creating synergy between South Africa’s tourism, sport and event industries and promoting the country as a popular sports and events destination, there is a clear opportunity with SETE 2012 to maximize communication between the various elements with the help of a powerful specialized social media platform like iSportconnect, as well as others like Twitter, LinkedIn and Facebook.

SETE Conference Director Sugen Pillay said that “maximising our online presence is a big part of our marketing and PR strategy. Identifying the appropriate social media platform and choosing from one of the many channels available to ensure that our messages are targeting the right audience is crucial, and in this way the specialised nature of the iSportconnect community is an ideal match. The ability to communicate with a captive audience

is crucial, and the user-friendly way in which iSportconnect amalgamates all relevant and useful information renders it a powerful tool in the sports business industry”. iSportconnect offers an exclusive online platform that brings together thousands of sports business professionals worldwide. With a wide range of applications, iSportconnect combines business and social networking, detailed insights into the latest sports business news and market data, listings of business events and executive jobs, as well as market analysis to provide a one-stop shop for the sports business community. Existing LinkedIn and Twitter profiles can be synchronised and updated from iSportconnect, which also has iPhone and BlackBerry applications. iSportconnect has no introductory fees, and has no limit on communication. iSportconnect’s Marketing and Partnership Manager Xavier Cureau said, “We are very pleased to be contributing to the Sports and Events Tourism Exchange event, as this will further expand our image in South Africa, and we look forward to promoting a major event from Africa across Europe, USA and the Middle East”.

Oe needs look no further than Africa’s biggest horseracing event, the upcoming Vodacom Durban July (7 July), to see how an effective social media campaign can contribute to the success of an event. Dave Macleod, Gameplan Media Managing Direc-

tor, said that “in its 116th year, the Vodacom Durban July poses numerous challenges when communicating to its extremely diverse audience of potential clients, who each have very different expectations of the event. The core racing community thrives on a nourishing stream of online racing communication, betting and studying form online, and take a major race meeting like the Vodacom Durban July in their stride. They are however outnumbered on the day by the tens of thousands of socialites and fashionistas who need to be reached and inspired to attend this event every year.

Social media, and Facebook

in particular, has succeeded in entrenching their loyalty. Research done in 2009 showed that just under 20% of the race day attendance came from outside of KZN, in 2011 that figure had grown by 50%, much of which is attributable to the viral ‘July Fever’ that was cultivated on Facebook. The event Facebook page (The official Vodacom Durban July) is alive with daily banter from its core 6500 followers. Beyond that figure, 60 000 Facebook users a week browse the content of the page and virally the core community that “likes” the page reaches 2 111 244 people through their viral connections”.

This year’s 2nd annual SETE exhibition will feature a number of high profile international and local exhibitors, as well as more than 60 international buyers who have been attracted by South Africa’s solid reputation as a viable location for events.

The two day SETE conference (12-13 September) boasts a line up of respected and influential speakers who will engage and exchange ideas that will ultimately enhance South Africa’s sport, tourism, and event industries. As one of the quickest growing types of global travel, the sports tourism industry is estimated to have contributed over R6 billion to the South African economy last year.

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JOBURG – ONE OF AFRICA’S LEADING MEGA-EVENTS DESTINATIONS

EXHIBITOR NEWS JOHANNESBURG Tourism will be utilizing the second Sports & Events Tourism Exchange to be held at the ICC in Durban (12 – 14 September 2012) to entrench the city’s position as the African continent’s leading business, lifestyle, leisure, sports and mega-events destination.

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SIDE from its role in hosting the much anticipated opening and closing matches for the AFCON tournament in early 2013, Johannesburg’s reputation as a premier destination for international conferences and exhibitions will receive a major boost next year when the City hosts three global summits.

Acting CEO of Johannesburg Tourism, Phelisa Mangcu, is thrilled with Joburg’s growing list of recent bids won and set to take place over the next few years. “In association with stakeholders, our Convention Bureau continues with its sustained bidding efforts and there is no doubt that these are bearing fruit, contributing substantial economic benefits to our local industry.”

These summits will bring visitors from across the world and showcase the city’s opportunities for tourism, trade and investment.

•The C40 Summit on Climate change will take place in June 2013 bringing together global leaders, activists and innovators to discuss environmental issues relating to the urban environment.

•Mayors and decision-makers from the world’s largest cities will converge on Johannesburg next year for the annual meeting of the Board of Directors of the Metropolis organisation.

•The City will also play host to the One Young World Summit, a global forum of young leaders which is expected to

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attract some 1 000 delegates from every continent.

In line with the City’s Growth and Development Strategy [GDS] - the Joburg 2040 [www. joburg.org.za/gds2040] – the JCEB continues with its aggressive promotion of Johannesburg as a leading global destination for business tourism, as it is a key driver for economic growth and development.

“The dynamic JCEB team is geared to assist with supplying all the necessary advice and solutions relating to meetings, conventions, exhibitions and incentives. When you think events, think Joburg - Africa’s most exciting, vibrant and versatile city!” says Mangcu.

A WORLD CLASS HOST CITY WITH THE CREDENTIALS TO MATCH

JOHANNESBURG is the commercial hub of South Africa and the gateway to the rest of Africa. Approximately 55 international airlines link the City to major centres worldwide, making Joburg one of the continent’s most accessible destinations. The City can comfortably host any event – from small, professional meetings, to massive mega-events.

There are approximately 130 venues in Johannesburg of varying capacity, including the four biggest convention centres, capable of accommodating over 5000 delegates. In the past 24 months the City has added some 19 new and refurbished hotels to its diverse accommodation offering.

The City has successfully hosted a number of international congresses, exhibitions and special events, including: •World Summit on Sustainable Development (2002) •The International Cricket Federation World Cup (2003) •The 18th World Petroleum Congress (2005) •Local Government Climate

Change Summit (2007) •FIFA Congress (2010) •Moreover, we successfully hosted the world’s biggest sporting event, the 2010 Soccer World Cup. Johannesburg was the epicentre of this magnificent spectacle, hosting the cream of the tournament fixtures and associated events as follows: •15 of the 64 games were hosted in Johannesburg; •The International Broadcast Centre (IBC) was situated in Joburg, which also housed some 5000 international journalists; •The Opening and Closing Ceremonies were hosted in Johannesburg; • 19 of the 32 national teams were based in the City; We are therefore truly a World Class Host City!

INFRASTRUCTURE

THE City of Johannesburg boasts world-class infrastructure that can accommodate events of any magnitude. It is home to 75% of corporate headquarters, 60% of Information Communications and Technology (ICT) enterprises in South Africa and won the right to host the International Broadcast Centre (IBC) during the 2010 Soccer World Cup. Home to 13 000 international media and broadcasters, the centre operated 24/7 for six weeks prior to and during the tournament.

Hosting the lion’s share (some 32%) of the 2010 Soccer World Cup fixtures and activities, Joburg was at the epicenter of the spectacle and rose to the occasion, pulling out all the stops to give visitors the experience of a lifetime. The location of two major stadiums in the City – along with four additional training stadiums - positions Joburg favourably as a pre-eminent destination for sports tourism and megaevents. With seating for 94 000, our flagship FNB stadium

(known as Soccer City during the World Cup), is the largest in Africa. Aside from the recent Soccer World Cup, Joburg has played host to significant sporting events during the past 15 years with great success.

These include the World Cup Rugby, World Cup Cricket and the SA Tennis Open.

TRANSPORT

JOBURG’S World Cup readiness and legacy initiatives included youth development, enhancing tourism service standards, information dissemination, signage and workforce skills. On a broader macroeconomic scale the City now boasts increased hospitality and tourism products, an integrated public transport network (comprising the Gautrain and Bus Rapid Transit system), world class transport infrastructure upgrades (the ongoing highway improvement project) and better connectivity.

The BRT covers 120 km and serves as a feeder system to the Gautrain, the country’s first high-speed train, which links the OR Tambo International airport with Sandton, Rosebank and Park Station.

CONFERENCING FACILITIES

JOHANNESBURG is home to a vast array of accommodation and conferencing venues. It boasts some 130 stylish, stateof-the-art conference venues with exhibition, banqueting and superior live staging facilities, equitable with the best in the world. In addition to its superior transport infrastructure (including three airports), Joburg is home to the country’s four largest convention centres (each capable of accommodating over 5000 delegates), along with three international stadiums. This makes it a versatile business and megaevents destination, capable of handing a vast array of events - from small meetings to mas-

sive international gatherings, conventions, concerts and sports tournaments.

TRACK RECORD

IN addition, Johannesburg has a proven track record of hosting many prestigious summits, congresses and meetings for notable international organizations, including the United Nations, UNESCO and The World Bank. Some of the high profile events include UNCTAD IX, the World Summit on Sustainable Development (WSSD 2002), Miss World 2008 and 2009 and the World Solar Congress, to mention but a few.

THE SPORTS SCENE IN JOBURG

GREAT weather and world class facilities conspire to make Joburg one of the world’s most active sports centres.

Joburg’s annual sports and events calendar includes an impressive array of diverse international events – from the Joburg Open Golf Tournament in January to the Momentum 94.7 Cycle Challenge and the Sansui Summer Cup in October and November. Aside from regular rugby and football fixtures during the winter months (including the PSL Soweto Derby), the City also hosts the Soweto Open tennis tournament in April, as well as the Inanda Africa Cup Polo tournament in July and the prestigious BMW International Polo series in August every year.

The location of two major stadiums in the City – along with four additional training stadiums – positions Joburg favourably as a pre-eminent destination for sports tourism and mega-events. With seating for 94 000, Joburg’s flagship FNB Stadium (known as Soccer City during the World Cup), is the largest in Africa.

CATHSSETA NAMED AS SETE SPONSORS SPORTS TOURISM CATHSSETA (Culture, Arts, Tourism, Hospitality, Sports Sector Education and Training Authority) have recently joined this year’s Sports and Events Tourism Exchange (SETE) conference (12-13 September) as naming sponsors.

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S one of 21 SETA’s (sector education and training authority) in South Africa, the partnership of CATHSSETA with the high profile SETE conference is sure to bolster what is already shaping up to be an influential event, featuring the National Sports Tourism Steering committee’s presentation of the national sports tourism strategy, as well as presentations, debates and discussions with a number of high profile international and local speakers.

CATHSSETA are indeed a fitting sponsor for the conference, which itself looks to stimulate the exchange of ideas that will enhance the sport, tourism, and event industries in South Africa. According to Mike Tsotetsi, CATHSSETA CEO, “following South Africa’s successful hosting of the 2010 FIFA Soccer World Cup, sports and events tourism was identified as one of the biggest avenues to be pursued and supported in order to boost South African tourism and contribute

to the economic growth of the country”.

Tsotetsi also said that “CATHSSETA has a responsibility to facilitate skills development within South Africa by creating strategic partnerships to ensure a meaningful contribution to economic growth across our sports tourism and other sectors. The SETE conference is an existing platform which attracts important decision makers and key industry stakeholders, and our involvement therefore ensures that we have the opportunity to promote our objectives by engaging with the relevant audience at a proven successful annual event”.

In support of these objectives, CATHSSETA’s primary aim is to create an environment that allows the youth better employment opportunities through skills development and training within the sports tourism industry, whilst also addressing the shortage of skills in critical areas. “CATHSSETA is looking to realise the government’s priorities of social cohesion and economic growth through tourism and sport, both of have been identified as playing a catalytic role in attracting global tourism for South Africa, and therefore the SETE conference has value for CATHSSETA as it presents a platform for the sharing of ideas around issues central to the sports tourism industry”.

According to Director for

Business Development at TEPG and SETE Conference Director Sugen Pillay, “as the official training authority for sport and tourism, CATHSSETA’s participation in this year’s SETE confirms the importance of skills development within the sports and tourism industries. Major international sports events like the Olympics demand high levels of service excellence and therefore CATHSSETA’s role will add value to the industry’s attempts at bringing more international events to South Africa, one of SETE’s core objectives”.

Held at the ICC Durban later this year, both the SETE conference and exhibition (12-

14 September) will look to facilitate relationships between South Africa’s tourism, sport and event industries and promote the country as a popular sports and events destination. To this end, the SETE exhibition will feature an estimated 100 exhibitors as well as over 60 international hosted buyers (IHB’s), whilst the conference programme will include presentations and panel discussions anchored by keynote speakers who are all specialists within their respective fields. The National Sports Tourism Steering committee that was appointed at last year’s SETE conference will also be presenting the na-

tional sports tourism strategy at the conference, outlining the key sports events which SASCOC and its partners will be bidding for until 2030. Focused on identifying the key events which will require government’s support between 2013 and 2030, the plan will be discussed and finalized at the conference.

The Sports and Events Tourism Exchange is hosted by the Department of Economic Development and Tourism KZN, and partnered by CATHSSETA, SASCOC and Tourism KZN. For more information, visit www.sportsandevents.co.za

AMPLE SPORTS TRAVEL LAUNCH NEW TOURNAMENTS EXHIBITOR NEWS AMPLE Sports Travel is pleased to launch its brand new product at the Sports and Events Tourism Exchange.

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LTHOUGH Ample Sports trustees have collectively been involved with the Hospitality and Travel Industry for a combined (almost) two hundred years, the Sports marketing company was launched just 9 months ago Richard Ward, the Managing Trustee says, “In a nutshell, Ample Sports enters into partnership with the small, less supported sporting bodies, and

assists with all travel arrangements for specific domestic tournaments. Alternatively we will assist in setting up tournaments from scratch. In return Ample Sports will offer a sponsorship to the organization. As Ward says ‘this makes it a win win situation for all involved.”

Ample Sports, according to Ward, will get the best prices possible in any location in South Africa at any time.

They achieve this by using the buying power of their sister companies, Leisure Hotels and Chakela Hotels along with their extensive knowledge of the industry •Ample Sports have already proven their worth by success-

fully organizing these last few months the following •A Chess Tournament for 300 people for 7 days •A Chess Tournament for 1800 people over 6 days •A Swimming Tournament for 120 people for 5 days •A Gymnastics Tournament for 800 people for 9 days •A Provincial Education group of 1000 people for three days Ample Sports are on Stand A22, and look forward to meeting with you to discuss your forthcoming event.

For more information visit www.amplesportstravel.com.

SPRINGBOK ATLAS CELEBRATES REBRANDING AT SETE Springbok Atlas Luxury Charter has been given a fresh brand-makeover that reflects their stature and relevance in the transport industry today.

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ISPORTCONNECT DIRECTORS’ CLUB ANNOUNCES DATES Barry Hearn

SPORTS TOURISM ROGER Draper and Barry Hearn have been confirmed for the next London event.

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SPORTCONNECT Directors’ Club have announced three new dates for its London, New York and Munich Directors’ Club events, returning to London on 3rd October and Munich on 17th October.

New York will also host the event for the first time on the 5th November. iSportconnect Directors’ Club London, in partnership with Generate Sponsorship and Field Fisher Waterhouse LLP, continues to secure high profile speakers with Roger Draper, Chief Executive of the Lawn Tennis Association, and Barry Hearn, Chairman of Matchroom Sport, the Professional Darts Corporation, World Snooker and Leyton Orient Football Club, already signed up to take part in the panel discussion.

“The iSportconnect Directors’ Club provides a high quality forum for a challenging and open debate amongst some of the leading people in British sport about the opportunities and issues facing our industry, as well as a great networking platform, and so I’m delighted to be part of the panel for this

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event,” said Roger Draper.

Founder and CEO of iSportconnect, Sree Varma, said, ‘Following the success of our inaugural London and Munich events, we are pleased to announce further dates as well as New York as a new venue.

We’ve received an excellent response from the first events, attracting high profile speakers from across the industry.

Many guests said the Question Time-style discussion panel was a unique feature and something that the sports industry has lacked. We’re also delighted Roger Draper and Barry Hearn are able to join us for our next London event and we’re looking forward to making further speaker announcements in the coming weeks.” iSportconnect Directors’ Club is an exclusive event for sports industry leaders to share market insight and best practice and invites senior decision makers in the sponsorship industry to share high level insight and opinion on business trends and relevant industry news.

A specially invited audience of premium iSportconnect members will offer questions to speakers through a ‘Question Time’ style panel, followed by a networking opportunity in a relaxed environment.

Further panellists will be an-

nounced in the coming weeks. iSportconnect combines business networking, an indepth look at the latest sports business news and the market data, listings of business eSvents and executive jobs as well as market analysis to provide a one-stop shop for the sports business community.

It is an exclusive network for sports executives to connect & network and update with news & market data in a secured way with a strict door policy.

It is the perfect tool for anyone in the industry, from Chief Executives, marketing managers to government ministers and journalists. Its wide ranging services mean that iSportConnect is ideal for anything you need, be it news, social networking, market analysis, or jobs and event listings. iSportConnect has no introductory fees, and has no limit on communication.

A global brand, iSportConnect is available in five different languages, English, German, Spanish, Italian and French, and also has an iPhone and Blackberry application.

For more information visit www.isportconnect.com.

SETE RECOGNISES IMPORTANCE OF SPORT SPORTS TOURISM WITH the past tourism focus having been on the Leisure and Business sectors, the introduction of the Sports and Events Tourism Exchange (SETE) Exhibition and Conference has played an integral part in promoting the new “sports” trend within the industry.

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HE programme includes a talk by KZN MEC for Arts Culture, Sport and Recreation, Ntombikayise Sibhidla-Saphetha on Kwazulu-Natal as an events destination, followed by Minister of Sport Fikile Mbalula who will introduce South Africa as a Sports Tourism Destination.

SASCOC will also speak about its role in positioning South Africa as a sports tourism destination.

Other topics to be covered include skills development, Global Communication Strategies for Major Events, sponsorship and bidding.

A highlight is Chris Foy, Head of 2012 Games unit Visit Britain Tourism, who will be taking delegates through Visit Britain’s Global Strategy for London 2012.

Sports and Events Tourism Exchange provides a platform to: Pursue bidding and hosting of major international events; Promote South Africa as a training destination for northern hemisphere athletes in their winter months and Promote South Africa as a destination for social

participants in sport, exploiting our golf courses, beaches, stadiums and hiking trails. It also promotes the provinces and what they have to offer.

Sports tourism and Mega Events in South Africa is estimated to contribute more than R6 billion to our tourism industry.

More than 10% of foreign tourists come to South Africa to watch or participate in sports events, with spectators accounting for 60% to 80% of these arrivals.

Research undertaken by South African Tourism on the impact of the Confederations Cup and the Lions Rugby Tour, found that the two events brought in approximately 52 000 visitors and contributed an estimated R669 million in direct expenditure to our economy. More than 90% of these visitors indicated that they would return to South Africa and, very importantly, that they would recommend South Africa as a destination to others.

Sport tourism is one of the fastest growing areas of the global travel and tourism industry. Quite obvious are the links between the Hospitality, Leisure, Sport and Tourism Networks – spotlighting the interplay between these markets and the economies of the driving countries.

Sport and its allied events play an integral part in the development of all aspects of a countries economy, be it the sociocultural dynamics, job creation, health,

SA Tennis Open

environment or GDP. The pressure to win the bid to host mega-events and reap the rewards thereof, is evident in the increasingly aggressive bidding process that precedes the awarding of mega-events to bidding countries. Eg. London’s bid for the 2012 Olympics – and

the fierce competition from both Paris and Madrid.

ITTFA reports that the UNWTO, has been actively advocating to position sport and mega-events in national tourism development strategies in order to maximize their potential as a driver of growth and development.

The Sports and Events Tourism Exchange, with the backing and support of both South African Tourism and the dti, will ensure that South Africa is seen as one of the top Sports and Mega Events destinations.

For more information visit www.sportsandevents.co.za.

50 INTERNATIONAL BUYERS CONFIRMED SPORTS TOURISM FIFTY International Hosted Buyers confirmed for upcoming SETE exhibition and conference

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HIS year’s dynamic and progressive Sports and Events Tourism Exchange (SETE) exhibition and conference has recently been bolstered with the news that 50 high profile international buyers have already signed on for the events International Hosted Buyers (IHB) programme The objective of the SETE International Hosted Buyer programme, is to facilitate the interaction between inter-

national leaders and buyers and South African Sports and Events Tourism Products. This is achieved through a top-class on-line pre-scheduled meeting system and networking events included in the overall SETE Programme of Events.

As part of SETE’s IHB programme, the international buyers who will be attending the event, held at the ICC Durban later this year (12-14 September), will be introduced to the world class infrastructure that South Africa has to offer, in terms of stadia, venues and the well established services and supply chains of the sports and tourism industries. James Seymour, CEO of Durban Kwa-

Zulu Natal Convention Bureau, said that “attracting international buyers to SETE 2012 is the key component to achieving our goal of promoting South Africa as a destination for international mega events, as well as further entrenching the country as the preferred location for sports and tourism activities for both local and international travellers. As a country we are able to offer top class facilities and services, making South Africa a prime location for all top-level international sports events and concerts”.

For more information visit www.sportsandevents.co.za.

EXPERIENTIAL LEARNING AT THE OLYMPICS FOR RURAL YOUTH SPORTS TOURISM TEN learners from South Africa’s nine provinces, who are actively involved in school sports ranging from tennis to chess, have been given the opportunity to experience the Olympics live in London. thanks to CATHSSETA.

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majority of these learners come from rural and impoverished communities but through their determination and perseverance in wanting to see their lives change for the better, they took the opportunities available to them at school to focus on developing their sporting talents, a move that has now afforded

then the opportunity to experience the world’s greatest sporting event live.

SASCOC together with the Culture, Arts, Tourism, Hospitality and Sport Sector Education and Training Authority (CATHSSETA) identified an opportunity to build on career and vocational guidance for the youth, for which the objective was to identify learners who have already taken part in the International Inspiration Leadership programme which is initiated by the South African British Council, to grow and enhance their love for sport.

“As a SETA we are responsible for Skills Development and Training in the sporting world and have a duty to ensure that we

expose our youth to the many aspects and careers that exist in sport. This tour will ensure that coupled with their leadership qualities, these learners get first hand exposure of what it means to be a professional athlete” says Mike Tsotetsi the CEO of CATHSSETA. During their weeklong stay at the Olympics the learners have also played an ambassadorial role at the Ekhaya, a London Olympics home base of the Department of Sport and Recreation (SRSA) with the hope that they will use the acquired experience to inculcate a love for sport amongst their peers when they return to their schools and villages. CATHSSETA has also undertak-

en to invest R35million in a bursary programme for underprivileged learners around the country over the next three years.

It is our intention to support the education and training

of these learners beyond high school should they still show such keen interest and excel in sport as is currently the case” says Tsotetsi.

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BIRCHWOOD HOTEL LAUNCHES A CONVENTION VENUE EXHIBITOR NEWS

From Left to Right: Greg Dillon (Sales Director), Jazzman Mahlakgane (Marketing Director), Kevin Clarence (CEO), Brian Clarence (Chairman), Andries Brink (Facilities Director) and Lindiwe Sangweni-Siddo (Managing Director)

BIRCHWOOD Hotel & OR Tambo Conference Centre is launching its new world class multi-purpose convention centre.

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REPARE to experience a conference location like no other. The Hotel established in 1998 with just one conference venue and 80 accommodation rooms today boasts 665 accommodation rooms and over 60 conference rooms. With the latest addition being a newly built convention venue, the Hotel will be a one stop conferencing centre offering a host of conferencing, exhibition, banqueting and eventing options.

Said, Jazzman Mahlakgane, Marketing Director, “the 3 000 capacity Birchwood Convention venue is designed to cater for any event and is fully-equipped with quality conferencing equipment, back-up generators and an in-house décor team, always on hand to guarantee a successful event”. The Convention Venue is backed up by an array of already existing conference facilities. These range from the more intimate four-seater boardrooms, to the ‘OR Tambo Centre’, which can seat up to 1,500 delegates. The 164-seater auditorium and several other rooms have vehicle access allowing for heavy machinery and

other large equipment to be displayed. “No matter what your requirements are, Birchwood has a solution”, added Mahlakgane.

The trip by road to O.R. Tambo International Airport from Birchwood Hotel is just 10 minutes, making it the ideal location in which to bring together delegates from around South Africa and Africa as a whole. The Hotel is easily accessible from

three major highways. In addition to this, Birchwood Hotel also offers a complimentary scheduled shuttle service to and from the airport, as well as the nearby East Rand Mall shopping centre.

“With 665 hotel rooms, we are geared up for the challenge,” says Mahlakgane.

The comprehensive services offered by Birchwood also include an on-site car rental ser-

vice, courtesy of Tempest Car Hire. Further to that, Birchwood Hotel also has an in-house tour operator, in the form of Top Shot Tours, which covers all transport requirements, from airport transfers to organised day-trips, tours of Soweto, visits to the Lion Park, historical monuments and museums. Birchwood Hotel is also in partnership with The Ventures Group which offers tailor made

team building exercises.

Over the past 13 years, Birchwood Hotel has hosted over three million people from unique industries requiring a variety of event solutions. “Over the years we have always prided ourselves on being a flexible and ubiquitous provider of all of the requirements of our many and diverse clients,” stated Sales Director, Greg Dillon.

HPC ATHLETES BRING HOME THREE OLYMPIC MEDALS EXHIBITOR NEWS THE University of Pretoria High Performance Centre (HPC) is celebrating its 10 year Anniversary in 2012

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PC celebrates 10 years of excellence in sport, science and knowledge, culminating in the performances of their sponsored athletes at the London Olympic Games.

The Olympians include the awesome foursome rowers: James Thompson, Matthew Brittain, John Smith and Lawrence Ndlovu. HPC also sponsored golden girl Caster Semenya as well as canoeist

Bridgitte Hartely.

The HPC includes a hotel that offers 3-star sport inspired hotel accommodation housed on the top floor of the building as well as a 4 star Backpackers Accommodation and Conference facilities.

The primary objective of the ISR performance lab is to provide sport science support to TuksSport, the national federations, the hpc academies and school and the general public. This support includes athlete assessment and monitoring, research, training analysis, strength and conditioning, long term athlete development and programme development.

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SPORTS INDUSTRY UNDER THE SPOTLIGHT SPORTS TOURISM SETE aims to analyse successful sports tourism industries and consult with industry stakeholders.

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HAPING and advancing South Africa’s development as a sports tourism destination, the National Sports Tourism Steering committee’s presentation of its 17 year strategy will identify the key international events that South Africa should bid for, as well as the domestic events that need governmental support, in order to grow the country’s sports tourism industry.

The presentation is sure to garner much interest at the Sports and Events Tourism Exchange (SETE) conference to be held at the ICC in Durban alongside the second annual SETE exhibition from 12-14 September.

Appointed by the South African Sports Confederation and Olympic Committee (SASCOC) at last year’s inaugural SETE conference, Thebe Exhibitions and Projects Group brought together the National Sports Tourism Steering committee, which was tasked with developing and implementing a national strategy that would outline the key sports events which SASCOC, as well as its federations

and partners, will be bidding for between 2013 and 2030. Almost a year of research and careful planning and preparation is set to come to fruition when the recommendations of the strategy are discussed and adopted at the upcoming SETE conference.

According to SETE conference director Sugen Pillay, the process of forming the strategy first involved the analysis of case studies of global destinations that have successful sports tourism industries. Here, countries such as Australia, Brazil, Spain and the United Kingdom were studied and key success indicators were identified, which applied locally may contribute to situating South Africa as an internationally competitive sports tourism destination.

Working within and developing existing governmental frameworks, the genesis of the strategy understandably took into account all policies and strategies of South Africa’s government institutions relevant to sports and tourism. “The outcome of this analysis resulted in the identification of criteria that will inform government’s decision to invest in and support bids for local events, ensuring that domestic sports events are supported,” said Pillay.

Triangulating the information gathered by the case studies and the analysis of govern-

mental policy and practice, the next phase involved consultation with key role-players identified by SASCOC, including a sample of national sports federations and tourism stakeholders, who provided information on the principal international

events that South Africa should aim to host, as well as the key domestic events that need government support should it wish to bolster the local sports and tourism industries.

Both the SETE conference and exhibition will look to fa-

cilitate relationships between South Africa’s tourism, sport and event industries and promote the country as a popular sports and events destination.

For more information visit www.sportsandevents.co.za.

ADIDAS NAMED AS MARATHON PARTNER SPORTS NEWS ADIDAS has been named as the new technical partner of the Old Mutual Two Oceans Marathon following the recent signing of a three-year deal.

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S per the deal, adidas will produce the official race t-shirts and will retail the official Old Mutual Two Oceans Marathon merchandise at adidas Concept Stores countrywide and involve international icons such as Haile Gebrselassie and the Russian twins, Elena and Olesya Nurgalieva in the promoting of the race.

Managing Director of adi-

das South Africa, Winand Krawinkel, says, “The Two Oceans Marathon is known as the world’s most beautiful marathon, and given its rich heritage and popularity both in South Africa and abroad, we are delighted to welcome the event to our prestigious family of marathons which includes the Beijing, Berlin, Boston and London Marathons”.

He emphasised that the brand will be involved for the entire build-up to the Old Mutual Two Oceans Marathon General Manager and Race Director of the Old Mutual Two Oceans Marathon, Rowyn James says, “The strategic decision to elevate our iconic event

to the next level becomes a reality by partnering with adidas, an international brand with an established history and tradition in the global athletic fraternity.

The adidas brand resonates with our core consumers and target markets in giving the runners an enhanced event experience by offering technically superior products.”

The Old Mutual Two Oceans Marathon will take place over Easter Weekend from 29-30 March 2013.

For more information visit www.twooceansmarathon.org. za.

TRI-ROBBEN ISLAND POSTPONED SPORTS NEWS

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T was announced that the inaugural Tri-Robben Island has been postponed to 22 September 2012 due to a harsh weather forecast.

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OBBEN Island Museum has granted triathletes the privilege of racing two trail triathlons in one day on Robben Island in the first ever Tri-Robben Island race on the 9th of September.

Tri-Robben Island offers athletes a truly historical and prestigious experience as they spend a day on the island where Madiba spent much of his time in prison. Tri-Robben

Island offers a truly diverse experience with the swim being in the harbour, and the cycle and run legs taking the athletes to the various landmarks on the island including the Limestone pits, Lighthouse and famous WW2 cannon.

The race will consist of a morning sprint distance of a 400m swim, 14km cycle and 4km run with the afternoon race consisting of an 800m swim, 28km cycle and 8km run.

Due to the heavy rain and wind forecast for the original Sunday, Robben Island will not permit ferries to run. Although the weather might improve, the organisers of Tri-Robben island cannot take the risk and cancel

at the last minute, as athletes from out of town are travelling to Cape Town for the event.

The new date will fall on the Saturday of Heritage Weekend and the race schedule will remain the same.

Entries will automatically be transferred to the new date, and refunds are possible.

“We apologise for any inconveniences caused, but sadly we are at the mercy of the weather gods”, said Grant Kunneke, organizer of Tri-Robben Island. “We still hope to see all athletes at the event on the 22nd of September”.

For more information or to enter visit http://www.tri-robbenisland.com/

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LIST OF EXHIBITORS Adidas adidas Sport Performance: The guiding principle of adidas Sport Performance is "Play to Win". Sport Performance brings passion for great products to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural.adidas Sport Style: The Originals Group is the authentic, iconic sportswear label for the street and its message is Celebrate Originality. The Fashion Group is defined as the future of Sportswear and includes the labels Y-3, Porsche Design Sport, adidas SLVR and adidas NEO. Website: www.adidas.co.za Stand: E12

Afriski – Ski Mountain Resort Afriski is the ultimate winter get-away for those who want to forget about the stresses of everyday life, breathe in the fresh, crisp air and experience the rush of skiing in Africa! Afriski is perfect for beginners, children and intermediate skiers and snowboarders. There is the opportunity for numerous adventure sport summer activities at Afriski.

Website: www.afriski.net Contact: 086 123 747 54 Stand: C15

Ample Sports Travel Ample Sports Travel is a Unique Sports Marketing Company that takes care of hotel bookings and travel arrangements, wherever and whenever the sports body travel. In addition, when a partnership is formed we establish a sponsorship arrangement. We have recently been involved with assisting with the successful arrangements for Chess, Aquatics, Ice Hockey and Judo tournaments.

Website: www.amplesportstravel.com Contact: Ivone Petrou +27 82 561 0844 Stand: B6

Awesome South Africa The Awesome South Africa book - CUSTOMISED with your branding and message captures the soul of South Africa. Full of humour and information to showcase our country, this entertaining and vibrant compilation is a refreshing, exciting gift for both local and international guests, conference speakers and priority clients.

Website: www.awesomesa.co.za Contact: +27 82 786 8450 Stand: C6

The Birchwood Hotel & OR Tambo Conference Centre The Birchwood Hotel & OR Tambo Conference Centre is located in the heart of the East Rand a mere 7km from OR Tambo International Airport.

Boasting 665 accommodation rooms and 60 conference rooms including a 3500 seater convention centre, the hotel offers a one stop destination for sport groups and tournaments, for hosting, accommodation and dining / banquet options.

Website: www.birchwoodhotel.co.za Contact: +27 11 897 0000 Stand: B11

Canoeing South Africa Canoeing South Africa is the controlling body for all forms of formalised canoe and kayaking activities in South Africa. We have a membership body of about 4500 registered paddlers affiliated to us from around the country.

Website: www.canoesa.org.za Stand: D4.15

Culture, Arts, Tourism, Hospitality and Sport Sector Education and Training Authority (CATHSSETA) CATHSSETA is a statutory body established under the Skills Development Act No. 97 of 1998. CATHSSETA is mandated to implement the National Skills Development Objectives that meet the requirements of the National Skills Development Strategy (NSDS) as outlined by the Department of Higher Education and Training (DHET). Our focus pertains to skills development, provision of learnerships and internship placement for both the employed and unemployed youth within out sector Website: www.theta.org.za Contact: +27 11 217 0600 Stand: C11

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LIST OF EXHIBITORS City Lodge Hotels Limited The JSE-listed City Lodge Hotels group is the pioneer of selected services hotels in South Africa. It owns and operates the Courtyard (four star), City Lodge (three star), Town Lodge (two star) and Road Lodge (one star) brands which offer quality, value-formoney accommodation for business and leisure travellers throughout South Africa.

Website: www.citylodge.co.za Contact: +27 11 557 2600 Stand: B5

CK Travel & Tours CK Travel & Tours have a fleet of vehicles that cater for all your sporting transportation requirements. Our luxury coaches have catered for the needs of various Sport Events, to Universities, Schools and sporting municipalities including spectators to destinations throughout South Africa and neighboring countries. Your safety, comfort and style are CK Travel & Tours top priority.

Website: www.cktour.co.za Contact: +31 502 2210 Stand: C3

Cormac McCreesh Photography I am the resident photographer and editor of African Diver Magazine, an international online diving, adventure and marine conservation publication. I specialise in action-sports, underwater, travel and documentary photography. My images have been published in magazines, books, websites, brochures and online journals.

Website: www.cormacmccreesh.photoshelter.com Contact: +27 73 036 5829 Stand: A8

Cricket Tours Africa Cricket Tours Africa is Africa’s leading sports tourism company. We offer incredible tours for Schools, Clubs and Gap Year volunteers. CTA believes cricket provides opportunities for tourists to experience more than just a sports tour. Be more than a tourist, travel with us and become an ambassador for the sport.

Website: www.crickettoursafrica.com Contact: +263 55 2 5265 Stand: B4

Cycling South Africa National Federation for Cycling governing all aspects of the sport.

Website: www.cyclingsa.com Contact: +27 21 557 1212 Stand: D4.10

DB Schenker ”Event Logistics”- Fairs and Exhibition, incorporating Global Sports Events.

Website: www.schenker. co.za Contact: +27 11 971 8696 Stand: A6 Department of Economic Development and Tourism The Department of Economic Development & Tourism’s vision is for KwaZulu-Natal to become a competitive economy that improves the lives of its people. Their mission is to develop and implement strategies that encourage participatory sustainable economic development. We believe and promote the culture of Ubuntu and subscribe to the following values: caring & supportive, ethics & integrity, accountability, transparency, innovation & commitment.

Website: www.kznded.gov.za Stand: A11 Durban KwaZulu-Natal Convention Bureau The Durban KwaZulu-Natal Convention Bureau is a partnership initiative of the KwaZulu-Natal Department of Economic Development and Tourism, Ethekwini Municipality, Durban Invest, Durban Chamber of Commerce and Industry and The Albert Luthuli International Convention Centre (ICC Durban Pty Ltd), to promote the meeting or business tourism services of the South African province of KwaZuluNatal and the metropolitan area of Durban.

Website: www.durbankzncb.co.za Stand: A11

Durban Tourism

Durban – or ‘eThekwini’ as it is known in the local Zulu language – is a modern African city that has opened its arms to visitors from around the globe.

Tourism has played a major role in the growth of the city for decades, and consequently there is a well developed hospitality infrastructure that is dedicated to providing all the services that today’s visitors expect.

Website: www.durbanexperience.co.za Contact: +27 031 304 4934 Stand: A11

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LIST OF EXHIBITORS

Eco Tours ECOTOURS is one of the leading local companies in the Coach Charter and organised Passenger Transport Industry. We pride ourselves on our commitment to the continuous incorporation and utilisation of modern technology in our methods of transportation.

We are passionate about service excellence and professionalism to effectively facilitate all your transportation requirements.

Website: www.ecotoursonline.co.za Contact: Clayton Chetty +27 83 673 1123 Stand: C4

eThekwini Municipality EThekwini Municipality is a Category A municipality found in the South African province of KwaZulu-Natal. The area is topographically hilly, with many gorges and ravines, and almost no true coastal plain. Durban has a turbulent history dating from ivory hunters in the 1820s and their conflict with the local Zulu monarchs. eThekwini is the largest City in this province and the third largest city in the country. It is known as the home of Africa’s best-managed, busiest port and is also a major centre of tourism because of the city’s warm subtropical climate and extensive beaches.

Website: www.durban.gov.za Contact: +27 31 311 1111

EXSA The role of EXSA is to serve the exhibition and events industry in South Africa. Our core strategy is to actively grow and develop the exhibition and events industry within Southern Africa. This is achieved through promoting the unique benefits offered by exhibitions and events, and raising the profile of our members.

Website: www.exsa.co.za Contact: +27 11 805 7272 Stand: E1

Moses Mabhida Stadium Durban’s newest icon, Moses Mabhida Stadium, offers a variety of attractions aside from sporting, cultural and music events. The popular SkyCar, Adventure Walk, Big Swing and stadium tours make it a unique destination with a variety of stunning venues for functions, conferences, product launches, teambuilding or weddings.

Website: www.mmstadium.com Contact: +27 31 582 8222 Stand: A12

Free State Tourism Authority Situated at the heart of South Africa, the Free State has a pristine, mystical quality, evident in the many landscapes. It stretches across grassy plains of unspoilt countryside. Its rich story starts at the beginning of time, dinosaurs roamed the plains, and Bushmen recorded life with art in sandstone caves to the birth of the liberation party.

Website: www.tourfreestate.com Contact: +27 51 411 4300 Stand: B10 & C14

Hilton Hotels & Resorts The Hilton Durban offers 327 elegant rooms on 16 floors, all of which are furnished with satellite television, a mini bar, tea and coffee making facilities, in-room safes and electronic locks. The Executive Floor offers guests a personalised service as well as access to the Executive Lounge. Hilton Durban is situated next to the International Convention Centre (ICC) and in close proximity to world-class sports arenas.

Website: www.hilton.com Contact: +27 31 336 8100 Stand: A5

Hpc University of Pretoria The hpc, Southern Africa’s elite sports training facility is based on University of Pretoria’s sports grounds & backed by the Institute for Sport Research (ISR). The hpc offers an altitude training resort with sport specific facilities, 4star hotel & restaurant, sport science & medical centre, gymnasium and private high school for sport.

Website: www.hpc.co.za Contact: +27 12 362 9800 Stand: A13

Ingwenyama Conference & Sport Resort Sports people and teams of all levels and ages from all over the world proudly train with us and allow us to assist them in making excellence happen. Ingwenyama is the ideal venue for several reasons; the altitude for training, the weather all year round, the proximity to Kruger National Park and all the other splendours of the Lowveld region.

Website: www.ingwenyama.co.za Contact: +27 31 750 7000 Stand: C12

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LIST OF EXHIBITORS

Johannesburg Tourism Company Johannesburg Tourism Company (JTC), is the City’s official destination marketing organisation, dedicated to promoting tourism growth and entrenching Joburg as a leading, global, business, lifestyle, sports and mega-events destination. The City can comfortably host any event – from small, professional meetings, to massive mega-events.

Website: www.joburgtourism.com Contact: +27 11 214 0700 Stand: C10

Karate South Africa Karate South Africa (KSA) operates and functions as the autonomous controlling and administrative body, in all forms of the sport of Karate including but not limited to Semi Contact and Full Contact Karate, recognised by SASCOC. It has membership with World Karate Federation (WKF), recognized by the International Olympic Committee (IOC).

Website: www.karatesa.org Stand: D4.3

KwaZulu Natal Baseball Association Kwazulu Natal Baseball Association (KZNBA) is the official governing body for Kwazulu Natal. As a region, we have had a number of our teams and individual players represent SA internationally. The aim of the association is to increase levels of participation, skill and achievement at both junior and senior levels.

Website: www.kznbaseball.com Contact: +27 31 563 4274

KwaZulu Natal Tourism Authority The KwaZulu-Natal Tourism Authority, which operates under the name of Tourism KwaZulu-Natal, is responsible for the development, promotion and marketing of tourism into and within the province. The vision of Tourism KwaZulu-Natal is to position the Province of KwaZulu-Natal as Africa’s leading tourism destination, nationally and internationally.

Website: www.zulu.org.za Contact: +27 31 366 7500 Stand: A11

Lesotho Sky Event The annual Lesotho Sky Event is a 6-day race on mountain bikes through the breathtaking landscapes of the Maloti Mountain Range in Lesotho. After the thriving launch in 2011 it is becoming a must-do on the international MTB calendar.

Website: www.lesothosky.com Contact: +27 72 545 9032 Stand: C15

Limpopo Tourism Agency Broad, boundless and beautiful, the ancient land of myth and legend that is Limpopo beckons with a mystic allure that travellers the world over find impossible to resist. Limpopo is distinctive in its ample variety of attraction. Whatever your pleasure, whatever your game, come and experience the warm hospitality of our people, the tapestry of wildlife, landscape, history and culture that is inimitably... Limpopo!

Website: www.golimpopo.com Contact: +27 15 293 3600 Stand: C8

Malealea Lodge & Pony Trek Centre Malealea is situated in a remote part of Western Lesotho, breathtaking in its beauty and a chance to experience Basotho life. Lesotho adventures start at Malealea exploring the day outings before travelling across the country. Companions can be arranged at Malealea to accompany your trip, introducing you to local chiefs, helping in locating night camping sites and ensuring your safety.

Website: www.malealea.com Contact: +27 82 552 4215 Stand: C15

Mind Sports South Africa The MSSA is responsible for the good governance and promotion of Board games (such as Backgammon, Diplomacy, Checkers, Draughts, Morabaraba, etc), eSports (whether they are played on ‘cell phones, Sony® PSP’s, personal computers or similar), and Historical figure games (also known as wargames).

Website:www.mindsportsa.co.za Contact: +27 11 828 4994 Stand: D4.11

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LIST OF EXHIBITORS Nescafe NESCAFE, a world renowned coffee brand, has enhanced the NESCAFE Classic recipe to offer consumers the taste they’v e come to know and love. NESCAFE Classic aims to delight you, the consumer, with the new modern packaging, also changing the NESCAFE Classic Decaf variant to a distinguishable blue label for your ease of shopping. Coffee made from 100% natural coffee beans, jarred to take home and enjoy.

Website: www.nescafe.co.za Contact: +27 11 514 6000 Stand: B14 Netball South Africa Netball South Africa’s priority is to develop netball from grass root to elite level. NSA is committed, to providing fair competition, access to facilities and equity in participation at all levels. Netball South Africa is committed to the provision of the highest standards of coaching, administration and officiating at junior, senior and elite levels.

Website: www.netball-sa.co.za Contact: +27 12 344 5971 Stand: D4.16

North West Province of South Africa North West Parks & Tourism Board was created for the purpose of managing proclaimed parks and controlling the use of renewable natural resources outside such national parks. “To direct and develop the integration of tourism and nature conservation in a manner that uplifts the people of the province, by creating value where the market would not intervene on its own.”

Website: www.tourismnorthwest.co.za Contact: +27 18 381 7341/2 Stand: B9

Northern Cape Tourism Authority The Northern Cape is a land of many diverse cultures, of frontier history and brave missionaries. It has countless challenges for the adrenaline junkies, hikers, hunters and 4x4 adventurers. It has impressive parks with endless game and one of the most unique flora in the world.

Website: www.experiencenortherncape.com Contact: +27 53 833 1434 Stand: C9 Oasys Innovations Oasys has gradually evolved over the past thirty years to become South Africa’s number one supplier of infrastructure to the exhibitions and events industry. We strive to deliver memorable occasions and our full turnkey offering leaves no stone unturned. No project is too big or too small for the Oasys solution. Join us at the Sports and Tourism expo and purchase your Nedbank Golf Challenge 2012 tickets at the Sun International / Oasys Stand.

Website: www.oasys.co.za Contact: +27 11 210 2500 Stand: B12 Prime Human Performance Institute Prime ™ is a 1700m2 state of the art Sports Medical and High Performance resource based in the heart of Durban’s Sports Precinct at the iconic Moses Mabhida Stadium. We offer world class high performance and rehabilitation services including pre-season Medical Screening and Hypoxic Training. Prime is a valuable resource for international teams and athletes looking to take advantage of Durban’s ideal winter climate and have successfully hosted teams such as Manchester United and the English Rugby Team.

Website: www.primehp.co.za Contact: +27 31 940 5556 Stand: E12 Rovos Rail Rovos Rail, the Most Luxurious Train in the World, offers accommodation combining the opulence of Edwardian elegance with subtle modern conveniences, five-star cuisine and the finest wines and spirits. Scheduled departures from Pretoria to Cape Town, Victoria Falls and Durban. Annual journeys to Tanzania, Namibia and SA’s best scenic attractions.

Website: www.rovos.com Contact: Edward Mitchell +27 12 315 8202 Stand: C16

SA Transplant Sports Association A national purpose driven organisation dedicated to delivering excellence in competition. A leader in optimising the quality of life of organ transplant recipients. This is accomplished through sports and other physical activities while at the same time promoting organ donation and transplantation Website: www.transplantsports.org.za Stand: D4.5

Semonkong Lodge Hiding away in the magnificent Maluti Mountains you will discover the gem that is Semonkong Lodge, built on the banks of the Maletsunyane River using only local stone & thatch. Watch with amazement as the local people routinely use a gravel pathway which runs through the lodge, by using their donkeys & packhorses for taking life’s essentials up into their more remote mountain villages.

Website: www.placeofsmoke.co.ls Contact: +266 2700 6037 Stand: C15

SoccerEX African Forum SoccerEx, the global leader for the business of football, is returning to South Africa with a new event – the Soccerex African Forum.

The two day event will be held annually in Durban from 2012 - 2014, with the inaugural event taking place on 23-24 October 2012.

The event will bring together leading decision makers in African football business with their counterparts from around the world.

Website: www.soccerex.com Stand: A16

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LIST OF EXHIBITORS South African Airways South African Airways (SAA) is the leading airline on the African continent. The airline is first and foremost set to carry out its mandate of being an African airline with global reach by further expanding its African route network. SAA is particularly proud of its history and solid presence in the African skies.

Website: www.flysaa.com Contact: 0861 FLYSAA Stand: B8

South African Bridge Federation The South African Bridge Federation’s mandate is to promote, foster and encourage bridge throughout South Africa. You can play socially, locally, online and nationally; there are various events throughout the year. Our players regularly take part in international competitions. Children as young as eight can be taught Mini-Bridge.

Website: www.sabf.co.za Contact: Stand: D4.18 South African Gymnastics Federation The Federation is actively involved from grassroots development to elite gymnastics, in all 9 Provinces of South Africa, with the assistance of its provincial affiliates. An upcoming major highlight will be the joint hosting by SAGF and The City of Cape Town of the biggest gymnastics extravaganza ever outside of Europe, namely the 2nd World Gym for Life Challenge, to be held in Cape Town in July 2013.

Website: www.sagf.co.za Contact: +27 21 674 2377 Stand: D4.6 South African Ice Hockey Association The South African Ice Hockey Association is the Governing body for Ice Hockey and In-Line Hockey in South Africa. We have 600 registered players. We run league games and hold provincial championships for U14, U16, U18, U20, Seniors and Ladies. SAIHA is affiliated to the International Ice Hockey Federation and compete in World Championships in Senior, U18 and Ladies Divisions.

Website: www.saicehockey.org.za Contact: +27 12 522 2494 Stand: D4.13

South African Fitness Sport Aerobics Federation (SASAFF) SASAFF is a Sport Federation, committed to promote, develop and increase participation in fitness sport from a young age to the more advanced level. The Federation is affiliated to SASCOC, the Department of Sport as well as FISAF International and ANAC. Athletes and coaches have obtained gold, silver & bronze medals in 2007, 2008, 2009 and 2010 at the FISAF World Championships.

Website: www.sasaff.co.za Contact: +27 21 949 6023 Stand: D4.12 South African Sports Confederation & Olympics Committee The South African Sports Confederation and Olympic Committee (SASCOC) is the controlling body for all high performance sport in South Africa and in terms of the Memorandum of Association, the main object is to promote and develop high performance sport in the Republic of South Africa as well as and to act as the controlling body for the preparation and delivery of Team South Africa at all multi-sport international games including but not limited to the Olympics, Paralympics, Commonwealth Games, World Games and All Africa Games.

Website: www.sascoc.co.za Contact: +27 11 483 3788 Stand: D4.1 Springbok Atlas Springbok Atlas, a member of IMPERIAL, is a leading Southern African Destination Management Company. Operating since 1946, we offer a complete destination management service including Events, Transport Services & Logistics, Scheduled Tours, Tailormade Tours, Conference Support and Airport Transfers. We own a fleet of over 180 vehicles operating throughout South Africa and Namibia.

Website: www.springbokatlas.com Contact: +27 31 700 2719 Stand: A10

Stadium Management & SAIL Stadium Management South Africa in conjunction with SAIL will exhibit for the 2012 Sport and Events Exhibition Conference. The five year commercial partnership between SMSA and sports marketing leaders, SAIL will cover the collective rights of four world class Gauteng venues such as the Soccer City Complex, FNB Stadium; Orlando Stadium; Dobsonville Stadium and Rand Stadium.

Contact: +27 11 347 1433 smsa +27 11 247 5306 Website: www.sail.co.za & www.stadiummanagement.co.za Stand: B13 Sun International Nestled in the rolling hills of the Pilanesberg, one of South Africa’s most scenic locations, The Sun City Resort, is a world unto itself and has earned its reputation as Africa’s Kingdom of Pleasure. Whatever you want, you’ll find it at Sun City including two worldclass golf courses.

Website: www.suninternational.com Contact: +27 11 780 7000 Stand: B12

T.E.A.M Hospitality programmes centered around sport are an exciting, integral part of today’s globalised business scene – and guests have come to expect world-class events. T.E.A.M (Tourvest Event Activation Management), an all-inclusive destination management provider that matches or betters the highest international standards, maintaining consistent excellence – event after event.

Website:www.tourvest.co.za Contact: +27 11 676 3000 Stand: A9

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LIST OF EXHIBITORS

The Life Healthcare Sharks Medical Centre The Life Healthcare Sharks Medical Centre, situated at Mr Price KINGS PARK, is a centre of rugby medical excellence. It provides the rugby playing community and other athletes in KwaZulu Natal with a world class multidisciplinary sports medicine offering.

Contact: +27 31 312 7506 Stand: C1

Three Cities Hotels The Three Cities Group was formed in 1988 as a hospitality group offering specialized services in the tourism industry. Today the Group manages and markets over 30 quality tourism and leisure properties and has a strong network of sales and marketing specialists working out of Johannesburg, Durban, Cape Town and London. Its distinctively unique portfolio of properties includes: Exceptional Safaris, The International Hotel School & uShaka Marine World in Durban.

Contact: +27 31 310 3333 Stand: B16

U.C.it Sport UCit Sport aims to become SA’s leading provider in Corporate Sport Hospitality both locally and abroad. Through our innovative and fresh approach, we strive to set the benchmark for sport hospitality – encompassing the passion and desire of this thrilling industry and providing our clients with the option of integrating corporate sport entertainment into their business strategy.

Website: www.ucitsport.co.za Contact: +27 11 548 7401 Stand: C5

Upper East Side Hotel The Upper Eastside Hotel, situated in the highest setting in Woodstock, takes advantage of the panoramic views that the Mother City has to offer. Consisting of 183 rooms, each of the rooms and loft suites are decorated in a fresh, modern and contemporary style, offering sophisticated furnishings and amenities. The hotel has 10 conference venues that can be configured in various ways and can accommodate up to 350 delegates at a cocktail function.

Website: www.uppereastsidehotel.co.za Contact: +27 21 404 0570 Stand: C13

White Shark Adventures Meet nature’s most feared predators in the Great White Shark Capital of the World! White Shark Adventures is the only company that can offer you Shark Cage Diving with constant air supply inside the cage! Join us and get a new perspective on sharks in a safe and professional environment!

Website: www.whitesharkadventures.co.za Contact: +27 82 928 2000 Stand: E5

Worldwide Sports Marketing & Advertising WWS has developed into a ‘One-Stop-Shop’ Sports Agency, who delivers quality products and services promptly, from conceptualisation all the way through to conclusion of an event or final product. Our main focus is on Football, but our experience in other events and sporting codes is as follows: International Cricket Council (ICC), Cricket South Africa (CSA), All Africa Games (AAG), A1 Grand Prix and the World Summit on Sustainable Development and many more.

Website: www.wws.co.za Contact: +27 11 442 7510 Stand: A15

Cape Town Stadium 55 000 multifunctional stadium built to host the 2010 FIFA World Cup. Currently used as a football and rugby stadium, hosts private and corporate functions and conferences Stand: A14

City of Cape Town Local government structure intent on positioning Cape Town as a leading tourism and events destination - currently hosts some of the country’s most spectacular sporting and cultural events set amongst the finest attractions in the world.

Website: www.capetown.gov.za Contact: Stand: A14

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LIST OF EXHIBITORS South African Sport Anglers and Casting Confederation Website: www.sasacc.co.za Contact: +27 18 462 3280 Stand: D4.7

Gauteng Department of Sports, Arts, Culture and Recreation The Gauteng Department of Sports, Arts, Culture and Recreation is a catalyst of government in building a Gauteng which is a home of opportunities for sporting, artistic and cultural excellence that contributes to social cohesion and nation building. We are committed towards ensuring access, increased participation and transformation of the sports, arts, and culture and recreation sectors in a manner that yields optimum social and economic benefits for all in the province.

Website: www.sacr.gpg.gov.za Contact: +27 11 355 2500 Stand: B3

Lexus Kingsmead Lexus South Africa is the final word in high quality exclusive luxury vehicles. Backed by the comprehensive distribution, supply and technical network of Toyota South Africa Motors, Lexus is regarded internationally for its technologically advanced products, high service quality levels and distinctive vehicles.

Website: www.lexus.co.za Contact: +27 31 335 1650 Stand: A1

Ward Events Ward Events was established in 2001 and is based in Durban. Although our “high ground” is Durban and KwaZulu Natal we operate throughout South Africa. We specialize in the following services: Hospitality at Sporting Events, Corporate and Fund Raising Golf Days, Golf Tours in and around KwaZulu Natal, Conference and Teambuilding and Event Management.

Website: www.wardevents.co.za Contact: +27 31 563 5645 Stand: B15

Department of Economic Development and Tourism The Department of Economic Development & Tourism’s vision is for KwaZulu-Natal to become a competitive economy that improves the lives of its people. Their mission is to develop and implement strategies that encourage participatory sustainable economic development. We believe and promote the culture of Ubuntu and subscribe to the following values: caring & supportive, ethics & integrity, accountability, transparency, innovation & commitment.

Website: www.kznded.gov.za Stand: A11

Dori Moreno Photography From the face markings of a zebra to the gentle swell of the sea, Dori’s images capture the essence of the world seen through her eyes. Based in Durban, South Africa, Dori travels often and challenges herself to see the unseen in everyday situations, and capture it in a digital image. She aspires to take pictures that are unexpected and her impulsive nature means that every moment is a chance to capture beauty.

Website: www.dorimoreno.com Contact: +27 82 886 2814 Stand: A8

F3 Event Infrastructure Bedouin stretch tents, dance floors & pools, stage covers & stages, portable event flooring. Pitch/grass protection systems, ground protection & re-inforcement solutions. Mobile adventure tented camps sleeping upto 1000 people. Event access flooring with ducting for 3-phases cabling. Expo flooring for huge exhibition in 20 different colours Website: www.bedouintents.co.za Contact: +27 31 579 5237 Stand: B1

Hpc University of Pretoria The hpc, Southern Africa’s elite sports training facility is based on University of Pretoria’s sports grounds & backed by the Institute for Sport Research (ISR). The hpc offers an altitude training resort with sport specific facilities, 4star hotel & restaurant, sport science & medical centre, gymnasium and private high school for sport.

Website: www.hpc.co.za Contact: +27 12 362 9800 Stand: A13

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Programme of events 11– 14 September 2012

An event proven to be of international standing after the extremely successful inaugural show held in Cape Town in 2011, this “confex” will again focus on the world-class standard of facilities and services South Africa has to offer as a host for all top-level international events - sports, concerts and other.Meet with venue and stadium owners, mega-event organisers, sports federations, sport marketing and management companies, hotels and service providers.

Time

Event

Venue

Attendees

Tuesday, 11 September 2012 19h00 – 21h00

International Hosted Buyers Welcome Dinner

Hilton Hotel

• •

Closed Function International Hosted Buyers Stakeholders

Wednesday, 12 September 2012 09h00 – 17h00

Sports and Events Tourism Exchange Exhibition

Hall 2&3A, Ground Floor

International Convention Centre, Durban

•

Open to all

16h00 – 17h00

Birchwood Hotel Cocktail Hour Snacks and Drinks Served on Birchwood

Hotel’s stand

International Hosted Buyers Invited Guests

Birchwood Hotel Stand

•

•

09h00 – 17h00

Sports and Events Tourism Exchange Conference

18h30 – 23h00

Official Opening Gala Dinner Hosted by KZN DEDTI and the City of Durban

23h00 – Onwards

After Party at the Rivets Bar & Lounge

Hall 1A Ground Floor International Convention Centre, Durban

•

Registered Conference Delegates

International Convention Centre, Durban

• • • •

International Hosted Buyers Exhibitors Stakeholders Conference Delegates

Rivet Bar & Lounge

•

Open to all

Thursday, 13 September 2012 09h00 – 17h00

Sports and Events Tourism Exchange Exhibition

Hall 2&3A, Ground Floor

International Convention Centre, Durban

•

Open to all

09h00 – 14h00

Events Sports and

Tourism

Exchange Conference and Workshops

Hall 1A, Ground Floor

International Convention Centre, Durban

•

Registered Conference Delegates

17h30 – 18h00

Moses Mabhida Stadium Tour Hosted by Moses Mabhida Stadium

Moses Mabhida Stadium

• •

International Hosted Buyers Stakeholders

18h30 – 23h00

Transfers to Moses Mabhida Stadium Tour Transfers Sponsored by Springbok Atlas

• •

International Hosted Buyers Stakeholders

21h30 – 22h00

Transfers to ICC, Durban Transfers Sponsored by Springbok Atlas

Drop off point outside main entrance to ICC Durban

• •

International Hosted Buyers Stakeholders

Hall 2&3A, Ground Floor International Convention Centre, Durban

•

Open to all

•

International Hosted Buyers

Collection point outside main entrance to ICC, Durban

Friday, 14 September 2012 09h00 – 14h00

Sports and Events Tourism Exchange Exhibition

14h00 – Onwards

Post Show Tours

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THE VALUE OF SPORT SPORTS TOURISM CAROL Weaving of Thebe Exhibitions and Projects Group, who are the organisers of Sports and Events Tourism Exchange, explains why sport is important.

How is South Africa ideally suited for sporting events, specifically mega events?

WITH the success of hosting the FIFA World Cup and other major events like the IPL, British & Irish Lions Rugby Tour, Cricket World Cup, Rugby World Cup and other major events – we have the capacity and infrastructure to host more international events. SA was also voted last year by the World Travel Awards as the World’s Best Sports Tourism Destination which reaffirms our position as a mega events destination.

What is the value of the sporting events industry?

IT 2011 it was estimated that the sports industry contributes about USD 182 billion to the global tourism economy which translates to an 18% contribution to tourism. The FIFA World Cup contributed about R3.6 billion to the SA economy based on visitors’ direct expenditure during the world cup.

Is this an industry that is growing?

THE 2011 estimate of sport contributing 18% to the tourism economy globally is 8% up from 2006, which means that the industry is definitely growing. Also the travel trends in Europe have changed since the world economic crisis of 2008/09 where research has shown that most Europeans do not travel for leisure purposes but for specific reasons – sport being a key driver for European travel.

Is there government support (in the form of incentive or otherwise) in bringing sporting events in to the country?

CURRENTLY SA does not have a proactive bidding strategy.

Sports Federations have to submit proposals to the Sports Minister via SASCOC for government to issue guarantees to bring events into SA. At this year’s SETE conference a plan

developed by THEBE which outlines the key sports events SA should be bidding for over the next 17 years will be discussed. One of the key recommendations of the plan is the establishment of an Events Fund to support bids for events.

What infrastructure would a venue have to have in place to attract a sporting event?

IT depends on the event. An Olympic event will require world class infrastructure to accommodate all 26 Olympic codes of sport in one city. An event like the Athletics World Championships will require stadium capacity of 20,000 – so its really event specific. The plan which we developed addresses this issue for each sports code What are the challenges involved?

FOR most sports federations the lack of funding is a key issue.

The lack of adequate world class facilities for most sporting codes is also a major issue. This is mainly the reason why many federations cannot bid for international events. The plan developed by THEBE and SASCOC which will be discussed at the conference will hopefully address these challenges.

How big is the inter-school tournament industry?

ITS dependent on each sporting code. SRSA has a school sports program and I’m not sure how successful this is. Rugby, cricket and athletics have been successful in this area but other sporting codes and looking at this as a future growth opportunity What are the limitations of sponsorship?

DUE to the recent economic crisis most major corporates in SA have withdrawn or reduced their sponsorships from sports – Standard Bank, Sasol, etc.

The market for sponsorships is limited and most sponsors are looking for opportunities that will translate into increased sales with less investment. At this year’s SETE conference we have Adidas speaking about the sponsorship trends in sport and what are the implications.

Carol Weaving

How can a small event management company get involved?

THE SETE platform is aimed at encouraging collaboration between the sports and tourism industries. This is an ideal

platform for event management companies to promote themselves to the international buyers, government and sports stakeholders. The conference also presents a great opportunity for event companies to

understand the opportunities available within the sports tourism industry and government’s strategy to grow this industry.

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DIGITAL PRODUCTS

The Bioscope does It differently NFVF Film Criteria

Page 26 - SPORTS TOURISM ON THE RISE -

African Film Industry Business

Page 23- SETE RECOGNISES

African Meetings Industry Business

IMPORTANCE OF SPORT

July 2012

www.thecallsheet.co.za

Making waves in Durban Pule To Appoint Production Advisory Board

Page 8 - A BIGGER, BETTER

August 2012

www.theevent.co.za

LOERIES -

subcribe to our e-books

pg 2

Chris Godenir - Page 13

pg 6

Stephanie Moss - Page 29

Thulani Nzima - Page 6

SETE CELEBRATES SA OLYMPIANS

pg 8

Locals to judge international Emmys

© Zaid Hendricks

The Event is more strategically focused on business than ever before by focusing on market trends and keeping you up to date with industry statistics and figures, providing a clear picture of the business events industry landscape.

The Event is currently offering 3 different annual subscription options.

- There is a 12 month e-book subscription at R145 incl VAT - There is a 12 month print copy subscription at R250 incl VAT - Or a combination of both the e-book and the print copy for 12 months at R350 incl. of Vat As part of your annual subscribtion you can optin for a daily info sheet, a monthly E-newsletter and website updates as they occur.

• PHONE: +27 21 674 0646

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3 6 | T he E v ent

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ICC DURBAN TURNS 15

VENUE THE Durban ICC, the first international convention centre in South Africa, celebrates its fifteenth anniversary during August 2012.

“

THE Durban ICC has certainly developed its credentials as South Africa’s foremost international convention centre delivering fifteen years of world class hospitality and service to our many clients”, said Durban ICC’s, Chief Executive Officer, Julie-May Ellingson.

The Durban ICC story is remarkable. It is a story of foresight and vision, co-operation, endeavour, bravery, patience and above all triumph. It is a story that the eThekwini Municipality and the citizens of Durban can be justly proud of.

The formation of Operation Jumpstart, which was created to kick-start development in the city and region, brought together role players from all sectors of the community. Operation Jumpstart recognised the role that international conferences could play in stimulating the economy of the city and recommended as part of its proposals, a proposal to build an international convention centre in Durban. After

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many months of discussions and negotiations by the Operation Jumpstart team, the city council approved the proposal to build the centre and the first phase of the development of the Durban International Convention Centre commenced.

The then Durban City Council officially launched its international convention centre project with a media briefing held in December 1992. This was followed by a comprehensive feasibility study carried out over nine months by a core team of six consultants supported by additional specialist consultants and included in-depth research programmes and study tours to various Convention Centres in Europe. At the time the Durban ICC was one of the single largest investments made by the City of Durban and represented a statement of confidence by the city fathers and the people of Durban in the future growth and development of the city.

November 1994 saw the turning of the first sod for the construction of the Durban ICC by the then premier of KwaZuluNatal, Dr Frank Mdlalose and the Centre was officially opened on 8 August 1997 by President Nelson Mandela.

To cater for increasing de-

mand the Durban ICC was expanded with the opening of the ICC Arena in March 2007 transforming the centre into the largest flat floor, column free exhibitions and meetings space in Africa. Combined with the ICC Exhibition Centre, the Durban ICC can provide up to 33,000m2 of conference and exhibition space to clients. The full ICC complex was renamed the Inkosi Albert Luthuli International Convention Centre Complex in 2007 in remembrance of the former Nobel Peace Prize Laureate and former President of the African National Congress.

The Durban ICC has proved a pivotal money-spinner for the KwaZulu-Natal economy. It has generated in excess of R1-billion in income over the past fifteen years and firmly established Durban on the global conferencing map. The centre has been the trailblazer for the growth of the conferencing, meetings and exhibitions industry in South Africa with the other major cities in South Africa following Durban’s example in constructing convention centre’s of their own, which collectively have catapulted South Africa into the 37th ranked global conferencing destination and Africa’s number one conference destination in terms of the

ICCA 2011 rankings. “The Durban ICC was originally developed as a catalyst for economic development and growth at a cost of R900-million and it has more than delivered on its return on investment for the city and province.” commented Ellingson.

The Durban ICC has contributed significantly to the economy of Durban over the past fifteen years with economic impact studies indicating that the centre contributed approximately R2.7-billion to the gross domestic product of KwaZuluNatal during the 2010/11 financial year. In the same year 3,376 people were employed directly in the province as a result of the activities of the Durban ICC with a further 4,462 employed indirectly throughout the country.

In addition the Durban ICC was a net generator of R467-million in foreign exchange earnings in the same year. Measured over the past five years up until the 2011/12 financial year the Durban ICC has made a cumulative contribution to GDP of R11.4-billion.

The Durban ICC has become a world-renowned landmark in the city and has developed an enviable reputation with its ability to host the largest and most complex international conferences and meetings including events such as the XII Non-Aligned Summit in 1998, the Commonwealth heads of Government Meeting in 1999, XIII International AIDS Conference in 2000, the World Conference on Racism, Racial Discrimination, Xenophobia and related Intolerances in 2001, the 2002 African Union Summit and the COP17/CMP7 Climate Change Conference in 2011.

Reports from Durban’s leading hoteliers are fulsome in their appreciation of the value that the Durban ICC contributes to the success of their own businesses. Many have indicated that their businesses would have consistently performed at lower levels without the presence of the Durban ICC attracting thousands of delegates into the city on an annual basis. Large events such as the annual Indaba Travel Trade Show and other large conferences and exhibitions consistently contribute to the bottom line of Durban’s hotel, transport, restaurant and retail sectors proving the importance of the

Durban ICC as a catalyst for economic growth and sustainability in Durban. “For those who are still skeptical about the value of the Durban ICC another way of looking at its contribution is to imagine how things might have been if it had not been built. The foresight of those who originally conceptualised the Durban ICC as an important catalyst for economic growth and development cannot be over estimated. The fact that the Durban ICC was the trailblazer for the meetings and conventions industry in South Africa is an enormous accolade for those who pioneered its development in the city” said Ellingson.

The Durban ICC will continue to act as a catalyst for the economic well being of the tourism industry in the city and region with a very important role in offsetting the seasonality that exists in the leisure tourism industry, contributing significantly towards the well-being and sustainability of the hotel, transport, restaurant and retail sectors in the city.

During the past fifteen years the Durban ICC has been the recipient of many prestigious awards but more recently the centre was again voted Africa’s Leading Meetings and Conference Centre by the World Travel Awards. This is the tenth time the Durban ICC has been awarded this prestigious award and has been nominated in this category again this year. The centre is rated as a 5-star venue by the Tourism Grading Council of South Africa. In addition the Centre is ISO 9001, 14001 and 22000 certified and HACCP accredited, which are internationally recognised quality standards focused on service delivery, environmental management and food safety.

The Durban ICC is the only convention centre is the country to have achieved all these certifications.

“The success of the past years is indicative of a team that has been totally committed to excellence and creating a sustainable convention centre. Our staff have worked tirelessly to ensure that the Durban ICC as a venue has the capacity and capability to host both small intimate events and some of the largest and most complex events in the world.” said Ellingson.

Thank You

O

n behalf of Thebe Exhibitions & Projects Group, I would like to thank all our Partners, Sponsors and Exhibitors for the continued support throughout the build-up and planning of the Sports & Events Tourism Exchange 2012.

The success of this event is due to this support, from both the public and private sectors, and to the combined belief that we all, as South Africans, have what it takes to successfully host events, both large and small, international and national – and to compete in

the bidding process on a global level.

In our introduction to the inaugural SETE last year, we communicated to all that the time had come for all South African entities to unite to work on the sustainability of the worldclass infrastructure that was

built to accommodate the World Cup in 2012. It gives us great pleasure, as the organisers of SETE, to see our fellow South Africans come together to plan how best to make this happen.

I would like to say a very special thank you to James Seymour and his team at

the Durban Kwa-Zulu Natal Convention Bureau for their incredible efforts towards ensuring the success of this event.

Thank you and we look forward to seeing you all again next year.

Alison Truter, General Manager and the SETE Team

Special thanks to all our Partners, Sponsors and Supporters

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