The Event Issue 7 by Film & Event Media

Issue 07 | 2016

16 EX 20 MARK

+50 + 50 SHADES OF GREENING Exhibition, Hotel and Product Trends

+MARKEX + MARKEX 2016

The Continentâ&#x20AC;&#x2122;s Premier Promotional Product Expo

CONTENTS

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02.

EXSA’s New GM Shakes Things up

04.

10 Minutes With… Andrew Binning

06.

Appointed Chairman of

50 SHADES OF GREEN Kim Muller ﬁnds out why greening is so much more than a sexy industry buzzword.

Calabar ICC’s Ben Asoro ICCA in Africa

08.

Tech Talk: Audio Visuals – What Not to Do

10. 14.

50 Shades of Green Master Classes introduced at Loeries Creative Week

15.

Upgrades at Gooderson Monks Cowl Golf Resort

WE’RE LOOKING AT THE MAN IN THE MIDDLE ConCept G brings us another stimulating take on industry concerns.

16.

Markex 2016: The Promotional Products Expo

18.

Guiding Principles of Event Design

20.

ConCept G: We are looking at the Man in the Middle…

22. 24.

SAACI Congress 2016 Take Advantage of SA’s Best Winter Specials

SAACI CONGRESS 2016 Photo highlights from the industry association’s prestigious annual event.

26. 33.

Conferencing in the Wild Premier Hotels & Resorts Reaping the Rewards of Homegrown Hospitality

34.

WESGRO: Bidding for Congress? How the Process Actually Works

CONFERENCING IN THE WILD We’ve found the leading venues for conferencing away from the hustle of the city.

36. 38. 40.

Events to Diarise Associations News Directory of Advertisers

NEWS

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EXSA’S NEW GM SHAKES THINGS UP For 36 years, the Exhibition and Event Association of Southern Africa (EXSA) has been the prominent association for the exhibition and event industry in South Africa, representing all aspects of the industry while offering unique benefits to its members.

he focus of this long standing association has always been the growth and development of the exhibition and events industry within Southern Africa. To continue growing the association, EXSA appointed a new General Manager, Phumulani Hlatshwayo at the start of May. Hlatshwayo who has provided leadership and management to various businesses for over 12 years, brings a wealth of experience in the development and implementation of robust operational processes that work. With knowledge in Marketing and Brand Management, Event Management, Procurement and Sponsorship Acquisition and Management; Hlatshwayo promises to be a valuable addition to the EXSA office. During his tenure at SA Tourism, Phumulani was, among other big exhibitions and events, part of the team that managed the South Africa Village activation in Austria to showcase South Africa to the world leading up to the 2010 FIFA World Cup during the Euro 2008 soccer spectacle. “We are in the process of developing a new strategy to increase our effectiveness as well as drive membership value across all of our forums, with improved communication channels and a revitalised marketing strategy,” says Hlatshwayo. “The strategy will assist with the sustainability and growth of the association. This process will also provide a clear direction to the stakeholders, members and all other parties involved in what EXSA represents as a brand and what the association is looking to achieve.” Over the last month, EXSA has asked old and new members to share their ideas of what they want from their association through a membership survey. “The

EXSA appointed a new General Manager, Phumulani Hlatshwayo information gathered from the survey will be analysed for possible value adds, as well as, proactively identify and respond to issues at a strategy meeting,” he concludes. All internal processes are also being optimised to ensure that there are shorter lead times, more digital deliverables with a revised cost cutting exercise and new procurement procedures being implemented. “We have an exciting yet challenging year ahead, says Neil Nagooroo, EXSA’s Chairman, “but with the experience that the new General Manager brings and our members continued input and support we can grow and strengthen the Association.”

We are in the process of developing a new strategy to increase our effectiveness as well as drive membership value across all of our forums, with improved communication channels and a revitalised marketing strategy.

Surge Brand Studio

Surge Brand Studio @ Indaba 2016

We provide our clients with a unique studio environment that is designed to deliver a specific service or an entire integrated campaign solution. As part of our service offering, we provide clients with design, infrastructure and construction capabilities, which include the following services: • Strategic insight and planning • Creative approach, concept, design and ideation • Project management • Exhibition solutions: exhibition stand/shop fitting, design, manufacturing and construction • CI alignment and management • CI design • Packaging and branding design

Surge Brand Studio, together with our Joint Venture partners Neworld Exhibitions, were appointed by City of eThekwini and Durban Tourism to design, manufacture and construct the city’s and Durban Tourism’s exhibition stand for the recent Tourism INDABA 2016. We are proud to announce that our custom-design stand for Durban Tourism was awarded a Platinum Award certificate for Best Provincial Authority at INDABA 2016. The stand design covered over 250m2. The design of the stand was inspired by the Durban Tourism motto of “The Warmest Place To Be”. Our inspiration went further than just the sun, sea and sand that Durban is worldfamous for; we ensured in our design that we showcased all that is warm about Durban, its people, its places, its food and many of its tourism attractions and world-famous sporting activities.

We are a progressive, proudly South African company based in Johannesburg, with satellite offices in Tshwane and Durban; however we are capable of servicing the entire footprint of South Africa and extending into Africa. We are proudly BBBEE level 2 compliant with 51% black female ownership. We partner with fellow entrepreneurial companies to offer the most cost-effective and competitive rates, whilst always focusing on service excellence, delivering outstanding, uniquely crafted creative concepts that make our clients stand out from their competitors. Inspired thinking and excellence is key to our success as an award-winning studio, in meeting the requirements of our clients or business partners in a shifting and dynamic market place. At Surge Brand Studio we believe in “Building Belief Through Experience” and ensure that in everything we craft, we are not “just CREW – but are here to create ART”

Surge Brand Studio Contact Details John: john@surgebs.co.za Eleni: eleni@surgebs.co.za Theo: theo@surgebs.co.za Johannesburg: +27 11 026 3518 Durban: +27 83 415 2774 Tshwane: +27 12 345 5650 Twitter: @Surgebrand Facebook: Surge Brand Studio Website: www.surgebs.co.za

Surge Brand Studio Creative Brand Design for EDTEA @ World Routes 2015 Congress, Durban, KZN In 2015, Surge Brand Studio was appointed by the KwaZulu-Natal Department of Economic Development Tourism and Environmental Affairs (EDTEA) to create the look-and-feel for the first ever World Routes summit to be held on the African continent. The logo design was approached in such a way as to prolong the use of this look-and-feel beyond the World Routes 2015 summit, and serve as a sub-brand to position Durban as a direct alternative airline gateway to South Africa.

10 MINUTES WITH...

10 MINUTES WITH…

Andrew Binning, Inkanyezi Events

What services does Inkanyezi Events offer the businessevents industry? Inkanyezi (as commonly known in short) enables business and the public sector to reach their markets in strategic ways. This often incorporates trade shows, conferences and special events, but the management of corporate ID, branding, marketing and media relations are also all elements of what the company does. Inkanyezi has done this for 17 years with the values of integrity, honesty and hard work.

Tell us about some of your recent projects. Inkanyezi works in various industry sectors – which makes the work diverse and ever-changing. Recently, we assisted Volkswagen South Africa develop and effect a unique BlackOwned Supplier’s Day Exhibition (automotive). Other recent projects include the launch of the Eastern

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ANDREW BINNING Cape Tooling Initiative (manufacturing), corporate ID and brand development of Lension SA (manufacturing), the Working World Exhibition (education) and the International Mohair Summit (textiles). Currently we are working on the South African Automotive Week (the country’s largest and most comprehensive platform for component manufacturers which will take place in Tshwane in October) as well as the Eastern Cape Maritime Summit (linked to Operation Phakisa and which will take place in East London – also in October)

What is your favourite part of your job? I really enjoy the diverse backgrounds of the variety of individuals that I interact with – across the boundaries of industry sectors, gender, age and ethnicity. This makes for interesting times. Although my family life is paramount I do also enjoy travelling and have had the privilege of

being able to travel internationally and throughout South Africa on business. I also enjoy being able to offer input and strategic direction into the industry by virtue of being on the EXSA Board.

Do you have a hidden talent or skill? Besides knowing how to change my appearance through Snapchat, not many individuals in the industry may know that I am a qualified high school teacher, qualified cricket umpire and professional tennis coach – all to be picked up on again when I retire!

If you were stranded on a tropical island, which three things (besides food and water) will you need to survive? My iPad – with Google Earth – so at least I can SEE what other parts of the world look like, my Bible and a comprehensive guide to DIY.

I really enjoy the diverse backgrounds of the variety of individuals that I interact with – across the boundaries of industry sectors, gender, age and ethnicity. This makes for interesting times. Although my family life is paramount I do also enjoy travelling and have had the privilege of being able to travel internationally and throughout South Africa on business. I also enjoy being able to offer input and strategic direction into the industry by virtue of being on the EXSA Board.

EXHIBITION FREIGHTING G.S.M SERVICE

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EXHIBITION FREIGHTING G.S.M. ON CUSTOMS REGULATIONS Jacqui Nel of Exhibition Freighting G.S.M unpacks customs regulations with regards to the importing of food products.

MIL

MILK

1. South African regulations are in line with the rest of the world.

2. Especially when it comes to the importing of food products.

3. Even for an exhibition.

4. Importing food to exbitions is very difficult, even though South Africa imports a lot of its food.

5. There are very strict rules and regulations.

6. South Africa follows the guidance of the World Health Organization.

7. It is a good idea to check the WHO website for the news articles that are sent out to the food manufacturers, especially with regards to meat, dairy and poultry products.

8. All food items must be accompanied by a health certificate.

9. Port Health will inspect the goods.

Please contact us for your shipping requirements on: Tel: +27 21 552 7248 | Fax: +27 552 2349 | Email: ef-gsm@ef-gsm.co.za

NEWS

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BEN ASORO APPOINTED CHAIRMAN OF ICCA IN AFRICA The International Congress and Congress Association, ICCA, headquartered in Amsterdam, has appointed Mr. Ben Asoro, Director at Calabar International Convention Centre, to Chair ICCA in Africa upon conclusion of recent continental elections.

CCA is a global association, founded in 1962 and has 1 062 corporate members in 95 countries, specialising in destination marketing, meetings support, international ICCs, Meetings Management and Transport sector in the MICE industry globally. The Continental Chairman acts as the key contact person between the continental members and the Head office in Amsterdam

and board of directors. ICCA recently established its African regional offices in Johannesburg, South Africa - a move aimed at enhancing delivery of ICCA’s extensive range of member benefits to specific business objectives within international meetings strategy for MICE members in Africa. The prestigious Belgium based industry publication – The HeadQuarters & MIM

Europe Magazine editors and management commented that ‘We believe that Mr. Asoro has proved in the past to be an excellent ambassador for the meetings industry in Africa and that he will do his utmost to put the industry on a higher level in future. Mr. Asoro’s extensive network, his experience in the industry combined with his energetic willpower will make him the best Chairperson!’

INVITATION TO ATTEND THE UPCOMING SAACI NETWORKING EVENTS. COME MEET NEW FRIENDS. Western Cape: 21 July 2016 @ CCCC Join us for the annual SAACI Business Speed Networking Event. This event offers the perfect opportunity for buyers and suppliers to connect and is followed by cocktails & canapes. Suppliers interested in exhibiting can email the branch secretariat to view the floor plan as well as the session plan for the day. | Enquiries: wc.za@saaci.org

Eastern Cape: 21 July 2016 @ Sun Boardwalk Conference Centre Please join us for our information sharing session. Knowledge is power! | Enquiries: ec.za@saaci.org

Gauteng-Johannesburg: 28 July 2016 @ Venue tbC Innovation, Innovation, Innovation and Business Ideas, please join us. | Enquiries: gp.za@saaci.org

KwaZulu-Natal: 21 July 2016 @ AHA Waterfront Hotel, Wodka Restaurant & Bar We have invited a special guest speaker discussing Innovative Business Event Ideas. | Enquiries: kzn.za@saaci.org

Exclusive offer to SAACI members: A business-card listing in the Event Magazine for every attending member at a discounted rate of R1 165. reduced from R4 950.

@SAACIOfficial

SAACI Official

Integrity | Intelligence | Innovation | Sustainability

SAACI Official

www

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aaxo

THE VOICE OF CREDIBILITY & PROFESSIONALISM FOR EXHIBITION ORGANISERS GROWING THE INDUSTRY TOGETHER

KEY BENEFITS OF MEMBERSHIP:

rs Exhibito for look out e g this bad

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AAXO Members account for 80% of the organising community in SA

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Mediation facility for exhibitors and organisers

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Beneﬁt from a SARS VAT reduction ruling for International exhibitors

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All organisers show’s are audited by ABC to verify visitor numbers

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Lobbying Government bodies & forging beneﬁcial relationships

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Exhibitor training and workshops

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Access to market research to justify spend and value of exhibitions

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DTI support and promotion

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Promoting the exhibition industry as a priority marketing medium

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Inform Industry of regulatory and legislative updates

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Organiser Training to grow sales & revenue

• N IO IT IB H X ROVED E • AAXO APP

Usage of the AAXO Approved Badge Recognition at the AAXO Awards of Distinction

For more information contact Megan Peck or Annamari Erwee on +27 (0)11 549 8300

WWW.AAXO.CO.ZA

Taking AAXO to Africa & bringing Africa to AAXO For membership enquiries: membership@aaxo.co.za

TECH TALK

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AUDIO VISUALS: WHAT NOT TO DO Kim Crowie explores the golden rules of audio visuals at your business event, and how to avoid simple AV mistakes and issues.

know with practice and communication how much time is needed for setting up and tearing down a trade show. If you have the luxury, take a day to set up the event to fully understand how long it will take. Alternatively, connect with vendors who have speciﬁc requirements and be sure to incorporate additional travel time, parking, unloading, organisation, plug in and set-up for each vendor. Similarly, practice tear-down. It’s quite normal needing more than a day to prep and pack down an event.

AV Mistake #5: Visual projections and displays

Loeries 2015 © Gearhouse

very event has its hiccups, and planners need to be mindful of this, but there’s one area of planning that can be a pretty darn visible when you get it wrong. Enter audio visuals. Managing the many facets of an event can be stressful and sometimes certain aspects of audio visuals are forgotten in the race to get everything done. Here are some of the major mistakes event organisers make, and how to avoid them.

AV Mistake #2: In-House AV covers everything

AV Mistake #1: Everyone’s ready, obviously

Electricity is part of the AV bill, right? Wrong. When ﬁrst reviewing your contractual agreement, always ask if power is included. Almost every contract will have a power clause with details of what amount is provided, if any at all. Make sure you have enough electricity for the equipment required at your event.

Assuming every individual is ready for an event is one of the ﬁrst mistakes planners make, and this can be avoided through simple communication. Have a brieﬁng meeting two weeks prior to the event date to discuss what is required before, on and after the show. This will ensure everyone is aware of their responsibilities. Create a document with each person’s role and send it to the team, as well as a reminder two days before the event to ensure each person is on point.

Before signing up with an in-house service provider, compare your costs, features and services with an out-of-house provider – or more than one. In-house audio visuals can be convenient but more costly, and might be less capable of providing custom services speciﬁc to your event.

AV Mistake #3: Assuming power is included

AV Mistake #4: Set up and pack down will be quick No it won’t. It never is! Although times will differ according to event types, you will

Not considering the number of projection displays needed is easily avoidable. Understanding your audience is vital, since the number of delegates, as well as the audience demographic, will influence your decisions. Schedule a day to test all projectors, presentations and screens prior to the event to avoid issues like visuals not ﬁtting the screen. Also keep in mind that you will need to factor in rigging points you might need for hanging items, and count the number of visual and audio inputs your event requires at least two weeks before the date.

AV Mistake #6: Trying to cut costs AV is typically one of the most expensive components of an event. Instead of cutting costs with AV, which often results in poor event execution, cut costs elsewhere like décor, props or furniture if possible. Dig into project mapping as an alternative solution – technology to project objects onto a surface.

50 SHADES OF GREEN

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50 SHADES OF GREEN Going green is just about the sexiest trend in the business-events industry right now – but there’s still so much more that can be done in order to get to a place of 100% sustainability. Kim Crowie reports.

et’s be honest for a minute. Everyone always bangs on about ‘going green’ and how sustainable their businesses are, but is enough really being done to stem the wasteful habits of humanity? And what exactly does going green mean in the Meeting, Incentive, Conferencing and Exhibition sectors? Let’s go back to the basics. According to the Event Greening Forum, the easiest way to grasp the concept of greening lies in applying the ‘reduce, reuse, recycle’ method. Event greening is centred on hosting an event in a manner that maximises positive impacts, whilst minimising the negative. This includes but is not limited to ensuring your exhibition stand is green, considering the distance between your conference venue and accommodation, and the event venue itself as it will play a pivotal role in implementing greening interventions. More South Africans are becoming aware of the need for sustainability in the industry, with Scan Display’s Managing Director Justin Hawes saying that clients are using sustainable solutions more often.

Standardising the Industry Over the last few years, the business events and hospitality industries have matured significantly. A number of trade shows and lifestyle events are eco-friendly and push as much greening into their event execution as possible. Roger Simons, Regional Sustainability Director at MCI and President of the Green Meetings Industry Council (GMIC), says clients are starting to demand real action at events, from adhering to company policy to visibly operating in a sustainable way. “Carbon has been king and still remains a key focus, following the recent climate change summit, but in hand with that we are seeing the featuring of local, organic and sustainable food as common place. CSR projects in hand with events have

DoubleTree 5 Star Award 2016 been a must for a number of years but what we are seeing now is organisers become more sophisticated. Painting schools and planting trees in a one-off activity is being replaced with longer-term engagements that focus on a continuing legacy and often bring elements of ‘skills-based’ voluntary work.” According to Greg McManus, Managing Director of the Heritage Environmental Management Company, although the

introduction of the ISO 20121:2012 has been useful for standardising green events and creating greater awareness around greening, it has been criticised for its focus on certification rather than providing a step-by-step guide. As a result, the Event Greening Forum has been developing a uniquely South African standard designed to address the responsibilities of the many role

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players in the industry. The standards were reviewed and refined by the organisations and associations affiliated by the EGF and were introduced to the wider industry and public at the EGF Annual General Meeting in February 2016. Work has now begun on an interpretation guide to clarify the final standards and guide industry leaders, and a measurement tool is also being developed which will allow independent, third-party evaluation and certification of events. In a bid to create more awareness and foster education on the subject, the Event Greening Forum has a wide range of resources on implementing sustainable practices for events. Their conference will be taking place at Hackle Brooke Conference Centre in Johannesburg on 21 July 2016, with Roger Simons set to share what leading brands are doing in the greening arena.

Greenwashing and Other Challenges Greenwashing – or the practice of not practicing what you preach – is an enormous and serious issue the industry is currently faced with. “I believe one of the main causes of greenwashing is the lack of understanding about sustainability,” says Hawes, “I often see people at events doing recycling and they think this is all that is required to be green. However, it is only one aspect (the low hanging fruit) of sustainability. In order to deal with greenwashing effectively, we need better education and training within the sustainability field. One of the Event Greening Forum’s key drivers is to educate and train the industry about the meaning of sustainability, and this should ultimately reduce the amount of greenwashing. Roger Simons of MCI agrees that greenwashing is a serious issue, not only in MICE, but in every industry. “Every brand is looking to promote itself as green or sustainable but the consumer is becoming increasingly sophisticated,” he says. “In the events industry in the past five years we’ve launched a lot of frameworks and standards like ISO20121 and the GRI Event Organisers Sector Supplement. These really help separate the wheat from the chaff, and any organisation can take on many of the recommendations of these frameworks even if they don’t see it as economically viable to become certified.”

50 SHADES OF GREEN Green Conferencing and Hospitality More and more conferencing and hospitality organisations are focusing on the aspects of their businesses that can go green. Premier Hotels and Resorts, for instance, believe that in addition to benefitting the environment, it makes good business sense to do so – particularly for hotels, says Managing Director Samuel Nassimov. “Advantages of being more environmentally friendly include financial savings, increased competitiveness, employee retention, customer loyalty and minimising environmental risk.” Examples of financial savings can be seen through the installation of energy-saving lightbulbs, and staff environmental programmes. As more consumers strive to be greener in their own homes, they expect to engage with businesses who share their values. According to a study by Deloitte Tourism, 95% of guests thought the hospitality industry should be undertaking green initiatives, and 40% were willing to pay more for green lodgings. The Cape Town International Convention Centre has a strong sustainability programme which it implements throughout the year. In addition to this, CTICC Chief Executive Officer, Julie-May Ellingson, sees more involvement from conference organisers, corporate companies and delegates in corporate social responsibility programmes that benefit local communities in the future. She cites World Council of Enterostomal Therapists (WCET) 21st Biennial Congress which the CTICC hosted last month, as an example. “During the threeday congress delegates were able to visit the Red Cross War Memorial Children’s Hospital, Groote Schuur Hospital and the Baphumelele Children’s Home in Khayelitsha. These tours created opportunities for valuable knowledge exchange between local practitioners and their international counterparts.” Hotel Verde is also pushing boundaries as the greenest hotel in Africa. Not only does it offer guests a carbon-neutral stay coupled with luxurious accommodation and conferencing facilities, but it is also conveniently situated 400 metres from the Cape Town International Airport, and is a mere 15 minute drive from the city’s hottest attractions. Last year the 145-

room hotel received its second LEED Platinum Certification from the US Green Building Council. Its features include fitness equipment that create electricity to flow back into the hotel’s system, and booking the most energy efficient rooms first to minimize carbon impact. DoubleTree by Hilton Cape Town – Upper Eastside was recently awarded the 5 Star Green Rating for Existing Buildings by the Green Building Council of SA. “Preserving the environment is a key part of Travel with Purpose, Hilton Worldwide’s corporate responsibility strategy,” says Francois Steyn, General Manager at Cape Town’s DoubleTree. “We are absolutely delighted with this win and pleased that we are being recognised for our efforts to reduce our environmental impact.” The hotel operates 63% more efficiently than the industry in energy consumption and 42% more efficiently in water usage. It uses sustainable procurement and purchasing practices, has green operational guidelines, and an organic herb and vegetable garden on its rooftop which is used daily in the hotel’s restaurant, among many other green initiatives.

Innovative Green Products A number of South African companies offer green and sustainable products for exhibitions, stands and other areas of eventing. Ideal Displays has a unique Flag Spinner with three variables including 2, 3 or 4 arm flag configurations as well as single or double sided dye sublimation print panels for outdoor application. An optional solar panel including LED lighting may be added creating night-time emphasis on graphics and or product offering to maximise marketing strategy. Says Natasha Kirsch, Sales Manager: “These systems solely utilise wind air flow in order to rotate. System construction is compact, lightweight and modular, there are no heavy engineering processes required during manufacturing – components may be replaced at request if the need arises. All optional lighting equipment is fully solar powered which switches on and off automatically, once positioned the unit is self-sufficient. All raw materials utilised to manufacture these systems are recyclable, making this product one of the best ecofriendly options to market your business.”

50 SHADES OF GREEN

E’Yako Green has seen higher value placed on recycled and upcycled products in recent years. “Given that E’Yako Green’s main work in the events sector is the making of the conference bag, we have noted a number of clients who want to share the story of the bag with their delegates. This involves not only the eco-friendly nature of the bag but that it is locally made in South Africa and is contributing to sustainability of people’s livelihoods and the environment too,” says Carey Moran. “We have done a lot of work with African Agenda (PCO) in South Africa who promote sustainability to their clients holding conferences here. They encourage the conference delegates to hand in their bags at the conclusion of an event (if they feel they will not use them again) and these bags are then given to needy school children where they are fully utilised and appreciated.” E’Yako won Gold for Novel and Artistic Products at the South African Plastics Recycling Organisation Awards in 2015. They have also been working with Unilever on their Green Days initiative and using their waste to create fun lunch bags for their factory staff, raising awareness and ‘green pride’. Scan Display’s latest product is the Fabric Booth solution, which uses aluminium proﬁles and fabric panels. “This is a lot lighter than traditional PST panels, reducing transport emissions,” says MD Justin Hawes. “The fabric panels are more durable than vinyl panels and can be re-used multiple times. We have also rolled out with our LED lights and now have enough stock to light a 5 000m2 exhibition.”

Green Awards A number of events and trade shows have in recent years begun giving Green Awards. Two of the main awards in South Africa are EXSA’s Green Awards, and Meetings Africa’s annual Green Stand Awards. Hawes explains the criteria and what they look for in green exhibition stand contenders below. “The Event Greening Forum partnered with South African Tourism and introduced the green stand awards at Meetings Africa. These awards recognise the sustainable initiatives incorporated by exhibitors into their stands. The criteria for these awards are: • Design: Exhibitors need to demonstrate the extent to which the stand has incorporated environmentally sustainable principles in the design, material selection and building processes. For example, was the stand design modular and will the exhibitor use the stand and/ or graphics for future events? • Transport: Exhibitors need to demonstrate the extent to which the stand design and delivery has minimised the transport-related impact on the environment. Companies can also contribute to offsetting their carbon footprint by planting trees. This can be done through an organisation such as Food & Trees for Africa. • Beyond Green: Exhibitors need to demonstrate the positive impact of the project on the local community. For example, were local suppliers used to create the stands, corporate gifts and marketing collateral? • Innovation: Exhibitors need to demonstrate the innovative green practises, technologies or processes used.”

The Future of Greening

E’Yako Green’s eco-friendly bag for Unilever

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Although the awareness of greening is far greater now than it was ﬁve years ago, Hawes says we will continue seeing this as a trend. “I believe that in 25 years’ time greening won’t be spoken about as a separate issue as it will have become part of our everyday life.” Roger Simons of MCI adds that we

Roger Simons © MCI Group live in times that are as equally exciting as they are scary. “We equally face some of the most dramatic environmental disasters that we’ve ever had to face as a species, but because of this we are seeing a seismic shift in business and politics, across the world,” he explains. “The penny has really dropped that we have a chance to create a brighter future and we’ll get there. Brands are realising the power they have for a positive purpose and governments the world over are taking responsibility to ensure the right governance models. These are exciting times and South Africa has the opportunity to be a leader for Africa in this space.” He will be at the 4th annual EGF Conference as a keynote speaker, sharing how brand communication strategies are evolving, and how events are an increasingly important component of major brands’ sustainability strategies.

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50 SHADES OF GREEN

CCPP - CREATING EXPERIENCE!

CCPP Tech is a premium technical solution specialist for the live events industry. In our stable of up-to-date equipment, we provide our clients with more than 90% of our lighting being LED based. This translates to greater efďŹ ciency while using less power and improves your events Eco footprint. Give the Green Team a call now to light your next event and help protect our precious earth. Going green has never been easier! t: 0861 777 295 +27 21 510 0250 (Cape Town) +27 44 878 0586 (George) e: info@ccpp.co.za w: www.ccpp.co.za

DOUBLETREE BY HILTON CAPE TOWN - UPPER EASTSIDE

DoubleTree by Hilton Hotel Cape Town Upper Eastside makes hosting a business event a breeze in the heart of the Mother City. Host a business meeting or event in one of nine conference and banquet venues, with A/V equipment, a complimentary business centre, outstanding catering options and a dedicated events team, able to cater to up to 350 guests. The professional team will go out of their way to assist with all planning, making your business event go off without a glitch. t. +27 21 404 0570 e. deidre.Jordaan@hilton.com

Eâ&#x20AC;&#x2122;YAKO GREEN

Unique conference bags and accessories. Made in South Africa. We are passionate about supporting sustainability in South Africa through the creation of local jobs and the upcycling and recycling of waste into products. Our products are made from waste PVC billboards, polyester marketing waste and other materials such as hessian and shweshwe. We use small local producers and community based / job creation initiatives to make the products. t: +27 83 262 4068 (Antoinette) +27 72 180 5401 (Carey) f: +27 86 669 2672 e: info@eyako.co.za w: www.ekoearth.co.za

Unique conference bags and accessories. Made in South Africa.

SPOTLIGHT

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MASTERCLASSES INTRODUCED AT LOERIES CREATIVE WEEK There’s an old adage, borrowed from dialogue in a George Bernard Shaw play, that goes: “Those who can’t do, teach.” The Loeries is now proving Shaw wrong by introducing MasterClasses this year - led by key doers of the brand communications industry.

aking place during Loeries® Creative Week™, the MasterClasses are a series of interactive sessions and workshops designed to inspire and educate. Taking place on Thursday, 18 August, at the Tsogo Sun Elangeni Hotel, each session is tailor-made to a specific area of creative communication. Presenting MasterClasses are comedian and Loeries® Creative Voice, Donovan Goliath (“Turning ideas into currency”); Accenture (“Design and Innovation”); Google (“YouTube as a creative tool”) and industry heavyweight, Mike Schalit, for IAS (“Creativity vs strategy”). Whether student, creative or marketer – there is something for everyone across the range of topics, and all participants will receive a Loeries® MasterClass certificate. In addition to the MasterClasses, the Mobile Marketing Association of South Africa (MMA SA) will be hosting a Mobile Marketing Leadership Forum on “Transforming Marketing through Mobile”, on Thursday, 18 August, and the Public Relations Institute of Southern Africa (PRISA) is hosting its annual conference during Loeries® Creative Week™ Durban, on 17–18 August, under

the tagline “Advance, Rise, Grow”. Following on from the MasterClasses is the Loeries DStv Seminar of Creativity, which takes place on 19 August with a heavyweight lineup of global thought leaders.

About Loeries® MasterClasses Comedian and Loeries® Creative Voice Donovan Goliath’s morning MasterClass, starting at 10am, is titled “Turning ideas into currency”. As one who has transformed his wild imagination to currency, Goliath’s talk is geared towards students and young creatives, and will provide insight on how they can grow in their roles with confidence by converting their creative ideas into tangible deliverables – and cold, hard cash. Also at 10am, the Accenture MasterClass, on the topic “Design and Innovation”, is highly recommended for anyone wanting to hone their marketing and innovation skills. Further information about the Accenture MasterClass will be released soon. The afternoon session kicks off at

As one who has transformed his wild imagination to currency, Goliath’s talk is geared towards students and young creatives, and will provide insight on how they can grow in their roles with confidence by converting their creative ideas into tangible deliverables – and cold, hard cash.

2pm, and attendees will have a choice of either the Google MasterClass, titled “YouTube as a creative tool”, or the IAS MasterClass, titled “Creativity vs strategy”. The Google MasterClass aims to assist mid-level creatives and marketing managers to better understand how to use YouTube to its full potential, offering the opportunity to reach millions of people globally. Marketing directors and managers won’t want to miss the IAS MasterClass presented by Mike Schalit, co-founder of Net#work BBDO and creative chief of BBDO South Africa. The session will give insight into and advice on how to walk the often fraught tightrope between magic and logic; and find ways to align their creative impulses with the agency, brand or company’s overarching strategy. Schalit will demystify the ‘creative process’ by providing practical insight into how the person or team least equipped to judge creativity can actually make more of the right calls to enable the most powerful, relevant and imaginative ideas. Entrance to the IAS MasterClass is R750. The other MasterClasses are complimentary to Loeries delegates and members of the public, although seating is very limited and booking essential. For bookings and more information about Loeries® Creative Week Durban™ and the Loeries® MasterClasses, visit loeries.com. Loeries® Creative Week Durban™ takes place from 15-21 August 2016, with the awards ceremonies on 20 and 21 August.

SPOTLIGHT 15

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GOODERSON MONKS COWL GOLF RESORT Gooderson Leisure, who acquired Monks Cowl Golf Resort in 2012, has recently completed a R20-million expansion and refurbishment on the property.

ooderson’s Monks Cowl Golf Resort, which takes its name from a distinctive mountain resembling a priest’s attire, is the gateway to the Mlambonja and Mdedelelo Mountain Wilderness areas. Gooderson Leisure recently completed a R20-million expansion and refurbishment of the property. The extensive expansion includes the construction of 18 new rooms, the refurbishment of a nine-hole 18 tee golf course, and new golf carts for hire, making ideal for golfing

enthusiasts, who can enjoy the NGU newly graded course. Added to the expansion is a new adventure golf course, swimming pool and kiddies play area. Equally perfect for the business getaway, the resort boasts facilities for small conferences and events, accommodating 80 people in cinema style, complete with catering and conference equipment. Gooderson Monks Cowl is home to a Health Spa and Wellness Centre, offering a variety of therapies and kiddies’ pamper treatments, water facilities, and health lunches. Within a 15 kilometre radius, horse

riding, paintball, trout fishing, river rafting, quad biking, a bird of prey display centre are available, as well as the worldrenowned Drakensburg Boys Choir. Monk’s Cowl is within the uKhahlambaDrakensberg Park, a UNESCO World Heritage Site, and a stone’s throw away from the Sehlabathebe National Park in Lesotho. One of the best walks and hiking trails in the Drakensberg is a tenminute drive from Monk’s Cowl. During winter, one can also possibly experience snow, which transforms the property into a spellbinding winter wonderland.

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MARKEX 2016: THE PROMOTIONAL PRODUCTS EXPO Markex, the African continent’s premier promotional product event, promises to be more exciting and engaging than ever. Here are the highlights you can look forward to from 6-7 July 2016. contacted by the recipients as compared to those that had no gifting programme. And Markex’s own research shows that 80% of consumers own between one and ten promotional products, with 60% of these keeping a product for up to two years.

What the Man on Top Says The Event caught up with Joshua Low, Markex Event Director at Specialised Exhibitions Montgomery, to find out what he’s looking forward to and more. © Markex

arkex isn’t called Africa’s premier promotional product event for nothing. This year it has not only had a makeover, but is now more focused than ever – not to mention some great seminars on its programme. Taking place from 6-7 July 2016, Markex will be evolving this year with a targeted event aimed specifically at resellers of promotional products and their corporate buyers. The hall at Sandton Convention Centre in Johannesburg will be split into two parts with a zone for corporate buyers, and a corporate gifting section that will be strictly limited to resellers. General visitors will have free access to the general exhibitor hall, as well as the free-to-attend seminars, focusing on a range of pertinent topics from The Anatomy of Awesome Emails and How to Run a Small Business to Marketing into Africa and Why Social Media is an Absolute Must in the Marketing Mix. Since its inception Specialised Exhibitions Montgomery have grown the trade show

from strength to strength, with last year’s event attracting over 8 500 visitors including 337 international delegates from Africa, Asia and Europe. Almost 6 000 of the 2015 show visitors attended to source solutions and products, with 90% of these being key decision makers or influencers.

The Importance of Gift-Giving Corporate gifts are ideal not only in establishing critical business relationships, but also as a way to recognise outstanding work both internally and externally. “From major clients and potential customers to employees, the basic reason for corporate gifting is to affirm relationships and enhance the personal connection between the giver and recipient, even in a professional environment,” says Joshua Low, Event Director for Markex. According to research from the Promotional Products Association International (PPAI), businesses in the habit of giving away gifts were twice as likely to increase their chances of being

Markex has had a makeover! What were your thoughts and reasoning behind the rebrand, and why was it important to recreate the show in 2016? Based on extensive market research and focus groups that we ran towards the end of last year, it became evident that: 1. Markex needed a ‘face lift’; 2. That there was some confusion as to what Markex is; and 3. That a large number of people perceived that the show, over the years, has become more focused on the supply of promotional products and services. It is for these reasons that we decided to re-brand and re-position the show as a purely promotional product expo. So far, the industry has responded positively to these changes.

What are some of the highlights delegates can expect at this year’s programme? We’ve invested heavily into making sure the show is a success this year. This includes

SPOTLIGHT

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daily activity newsletter to allow visitors to

What are some of the local and international trends you’ve noticed in the promotional products arena?

plan their visit to the show around demos,

The Advertising Specialty Institute

and of these, 53% use a promotional

competitions, product launches and other activities that will be taking place at specific times at the show. Lastly, we’ve introduced a ‘new product display area’ in the general section of the hall. This will allow all corporate, end-users, who are not able to access the reseller section of the show, the opportunity to see all of the latest products being launched by manufacturers of promotional products in the trade-only section of the hall.

(ASI) released a report last year stating that US companies have increased spend on customers’ Christmas gifts for 2015 by 16 percent in comparison to 2014, equating to $43 (around R616) on existing and prospective customers and $50 (approximately R716) on employees. It also showed that while companies are spending more per gift, they are giving out fewer than before – a sure sign of the current strained economy and a trend that has become evident in local markets too. And, not only are organisations giving higher value gifts to more important clients, they are also increasing spend on employee gifts as they try to retain top staff members. Some of the most popular gifts currently include power banks and other technology-related gifts –like USB sticks and chargers, ecologically friendly gifts, such as rechargeable lights and torches, bamboo products, recycled paper notebooks and seed or plant-related gifts, and reusable gifts, including reusable conference bags and water bottles. We’re also finding that companies are still gaining great traction from branded pens and corporate apparel, such as t-shirts, golf shirts and caps.

product at least once a week. 60% of these will keep a promotional product for up to 2 years! Promotional products can increase your client base by as much as 30% Top products are wearables followed by pens or pencils, bags, calendars and drinkware. Branded drinkware can be more effective than an expensive radio or television advert. A study showed that 57% of people were able to recall an advertiser whose

the introduction of a number of new features such as: our free-to-attend seminar theatre, which will be running on both show days, a

Where do you see Markex headed in the next five years? Will the show continue to evolve, and in which ways? The promotional product industry continues to thrive, despite difficult trading conditions. This is a testament to how resilient the industry is, and how critical promotional products are to the overall marketing mix for businesses across South Africa. We will continue to develop the show to offer more value to both our exhibitors and visitors. I am also happy to announce that in 2017 we will be launching a dedicated marketing, advertising and design expo: Madex. This will cater for the needs of companies who specialise in advertising, digital marketing, events, design, PR and other elements of the marketing mix. Madex will run alongside Markex 2017, in the first week of June. Watch this space!

LEADING INCENTIVES

Business events are good for your business! And travel incentives are still the top motivator to get extra performance from staff and sales channels. Local and foreign destinations provide lasting, memorable moments for everyone - and that’s what inspires, motivates, refreshes, relaxes and rewards! Blend in superb value, tailored with unique enhancements, add a team of dedicated, focused, cost-effective, IATA-licenced, BEEaccredited, enthusiastic, award-winning and highly experienced incentive travel and conference professionals - and you have our Incentive-Class experiences driving your profit-line success! t. +27 11 022 9264 e. info@li.co.za w. www.leadingincentives.co.za

Did You Know? •

80% of consumers own between one and ten promotional products

• •

•

logo was branded on a mug. • The first known promotional product was a commemorative button used in 1789 to elect George Washington as president • 91% of consumers have at least one promotional product in their kitchen, 74% have at least one at their workplace, and 55% have at least one in their bedroom. • Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. • Top buyers of promotional products are for clients in education, finance, non-profit, healthcare and construction.

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GUIDING PRINCIPLES OF EVENT DESIGN By Roxanne Cornwell - Content Manager, MCI Group

hether you’re planning an internal sales meeting, a distributor conference for channel partners, a multievent anniversary campaign, or a high-profile product launch, you can apply the same basic principles of event design to make sure that you’re maximising its potential. Whatever the event and whatever its size, you should always start with strategic event design. “What really matters with any event is to have a defined strategy, know your audience and understand how to communicate with your defined target.” – Dawn Collins, Director Device Strategy and Communication Orange Event design is about much, much more than aesthetics. It’s about shaping the form and the content of your meeting or event in order to deliver on crucial business objectives. And it’s a must for effectively engaging and activating your attendees. The event design process starts with articulating what you and your company want to get out of the event, and setting up your key performances indicators (KPIs). Do you want to enhance your brand? Gain 100 new leads? Increase attendance by 50%? Reward top customers? Engage employees in your new vision? Turn customers into advocates? Gain coverage in key media? Improve social media engagement? Incentivise your channel partners? The list of potential KPIs for an event is endless, and it can take a while to define what you really want your event to achieve. However, setting KPIs is vital to proving that meetings and events are the effective marketing and business-building channels that we know them to be, and to enabling you to defend your spend to your boss in times of budget cuts.

Define your KPIs Look at your departmental and organisational objectives, and explore ways that

your event can help meet these. Then answer the following five questions: 1. What are my organisation’s main challenges right now? 2. How can this event address these challenges? 3. How should this event contribute to my department’s overall strategy? 4. How should this event contribute to my organisation’s overall strategy? 5. What impact should this event have?

Know your audience Knowing who your audience is and how they behave is also vital to a setting appropriate objectives. There’s a lot of noise in the events world right now about how to engage millennials* versus Generation X and baby boomers. Of course, attracting different age groups of attendees can play a key role in the success of an event. It also goes without saying that millennials and their particular styles of learning, interacting and engaging will impact on events more and more in the future. Having a millennial on your event team is a clear bonus, and making sure that your event has a mobile friendly website, a strong social media strategy and an obvious focus on sustainability will help attract and engage millennials. You should also do a quick check list of the following: • Neutrality: are your attendees likely to have a hostile, neutral or open and receptive mind-set? Will they be easy to engage from the outset, or will it take something really special to get them on your side? • Expertise: is your audience comprised mostly of experts, or the uniformed? Do you need to simplify your content, or make sure you’re not telling people what they already know? • Gender: will your audience be mixed, or majority male or female? Are you in an industry trying to attract more female talent, delegate and leaders, and should your event engagement

•

and speaker strategy reflect this? Language and Culture: will your audience predominantly be from one culture, or are you catering to a multi-lingual, multicultural crowd? Are there any potential ‘culture clashes’ that need to be avoided?

10 Questions to Ask to Get into Your Attendee Mind-set 1. What do I know about the attendee target audience that I should take into consideration? 2. Which social networks are my target attendees using? 3. How do my target attendees like to be engaged by brands? 4. What and who should the attendees influence when the event is over? 5. How should attendees activate new knowledge, competencies, networks and behaviours when the event is over? 6. What and how would I like the attendees to learn during the event? 7. What can I do to make sure that attendees remember the key messages once the event is over? 8. What barriers to attendee engagement and activation do I forsee, and how can I address them? 9. What do you want my attendees to feel during the event? 10. How can I make this a positive experience for all attendees? Now that you’ve defined what you want your event to achieve and who your target audience is, you can work on the building blocks of your event. Tip: The most successful events only have between 3 and 5 clear KPI, so there’s no need to create a lengthy list. * [1] Millennials: the generation born between 1980 and 2000 Generation X : the generation born between 1960 and 1980 Baby Boomers : generation born between 1945 and 1960

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WE ARE LOOKING AT THE MAN IN THE MIDDLE… Brought to you by ConCept G

here are many Public Relations, Marketing and Event Management agencies in South Africa that are gaining experience both in the private and public sector. Their focus includes integrated communication and management services, specialising in media relations, exhibitions and events. It is a good time to be in the agency game, at least if you are connected to digital. The growth lies in digital marketing and the industry is highly charged and competitive. The value of these agencies is in their primary objectives, for example: • To bring clients closer to their respective and prospective audiences as well as to, in some cases, formulate and then manage the brand reputation of their clients with creative and measurable strategies, focusing on ROI. So what is PR and advertising? Advertising is usually a paid-for medium through media channels that seeks to persuade audiences to use the ‘advertised’ product or service, whereas Public Relations focuses on influencing perception, and acts as a bridge between audiences and is typically conveyed through objective third-party channels (for free, hence it’s supposed objectiveness) sometimes using media relations whether through traditional or new media outlets. ‘’Traditional media’’ refers to newspapers, magazines, television, radio, outdoor advertising or direct mail.

‘’New media’’ pertains to digital - blogs, websites or text messages and social media (Facebook, Twitter, Instagram, Snapchat etc.) Event management describes ‘’the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions or product launches, networking occasions and conferences and more. In the world of agencies, what emphasis is placed on exhibitions and events as a vehicle for marketing? What value is given to the exhibition industry by said agencies and why? Agencies often encounter exhibiting clients who do not fully comprehend the structure of an agency and therefore question pricing structures associated with the agency involvement. There are clients that will brief their preferred agency on related exhibition and events projects and other clients that would brief the end infrastructural supplier directly on the project brief. Then there are clients that have a strict vendor process and therefore the agency is briefed and accordingly, responsible. Also a consideration, especially in the current economic climate, is the continuing pressure placed on cutting costs and the first area affected, is usually marketing.

In the world of agencies, what emphasis is placed on exhibitions and events as a vehicle for marketing? What value is given to the exhibition industry by said agencies and why?

The process involved in developing a creative idea has a value attached to it, of which the value is complex and not simply related to man or project hours. It is the IP of the agency or in some cases, of the design house/contractor, appointed by the agency if the design house/ contractor is to create or conceptualise the idea / theme for the project. On the contracting side of the equation, without an accurate budget or scope of work being conveyed to the contractor by the agency, things can go awry. This is often because agencies are under pressure to pitch in a deadline driven and highly competitive environment, or do not want to divulge the project budget. But without this imperative foundation phase, everyone involved and responsible for the pitch is simply wasting their time - a designer’s and estimator’s time, as with Agency personnel, is precious and expensive. Without the correct and clear information, the contractors cannot provide a proficient and professional proposal. This side of the events industry is just as competitive as that of the agency side, therefore to ensure that the best can be submitted, a standard and good business practice should entail that the information is comprehensive, accurate and clear from the brief phase. How else can the agency confidently pitch their services in accordance with the budget and expected project deliverables? What is fair practice? The agency’s client should expect to pay for the agency services. The agency should earn fair remuneration including a fair and competitive profit. Concept fees and project fees can be discussed and agreed upfront or per project. The agency may only be required to supply the concept while the actual implementation and realisation of the

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job is completed, for instance, by an infrastructural supplier. An important factor is the overall understanding between client and agency and then subsequently, between agency and contractor of the issue of Intellectual Property Rights (IPRs) which legally reside with the creator of the concept, unless otherwise assigned.

prospective customers. Trade fairs and consumer shows create the opportunity for exhibitors to provide interactive presentations and demonstrations of their product ranges. In today’s rapidly developing technological world, it is imperative that the skill of oneto-one engagement is sustained.

To achieve a sustainable working relationship between client and agency, transparency is key, with open and upfront discussions to manage both the client and agency’s expectations with the related value of the agency’s input to be delivered. This would prevent suspicion around pricing and promote a sustainable working relationship. It is important that open communication is a constant to avoid misunderstanding and misinterpretation. A MOU or MOA and a Service Level Agreement should be developed specifically to the client requirements, to encourage open and clear communication channels and to ensure a smooth journey. It is up to the client to provide the correct information to the agency and it is up to the agency to communicate clearly to the infrastructural suppliers in the interests of longevity, with the agency constantly involved in the process to demonstrate their value-add.

Taking the current trends of exhibitions and events into consideration, it is not only conventional conference centres that are being utilised as the staging platform. Outdoor, pop-up and networking venues are also becoming popular, with an emphasis on creating an ambience where creativity and engagement can flourish. Virtual and Augmented Reality is the flavour of the day and the technology is fluid, constantly developing to keep up with today’s demand for instant access and viewer/user satisfaction. The key word is ‘Disruption’ and the quality of the content is ‘King’. Even transportation to exhibitions and events is affected and almost instant - take the success of Uber for instance. So digital are we – now the end game or trend, is to focus on making engagement personalised.

Do Agencies value exhibitions and how do they value the input and deliverables of the contracting fraternity? What of their approach and attitude to the contractors? The industry generally works well together, especially where a collaboration of stakeholders and all associated parties have defined skillsets that complement each other, which is vital in order to achieve successful project realisation. It is however imperative that a mutual respect between stakeholders is upheld and that each is able to work within their own systems and processes which would include procedures. Each stakeholder’s organisation has said processes, procedures and systems in place for valid reasons and they cannot function proficiently without these. These are pertinent to how each of these organisations survive in this deadline-driven industry. While the events landscape is varied, exhibitions are a powerful marketing tool, providing the platform for face-to-face meetings and eye-to-eye contact with

A response fromt Networx PR: As the world becomes ever more digital, there is very definitely a place for events in the marketing quiver, as the requirement for personalised contact between brands and their audiences, remains. However, beyond events, we speak about ‘experiences’, as it is the customer journey, their emotional connection to the business/product/service and the take-out, that ultimately matters. Whether it is putting on a party, organising a workshop, staging a conference or a huge concert, no matter the size of the event, there are a myriad details that need to be addressed. However, if the event in question is of such a size and nature that it requires a little more input, then working with experienced event managers is ideal, as implementation is their ‘speciality’ and what they live and breathe every day. It also frees us up to do what we excel at – making the appropriate noise in the marketplace and overseeing the entire campaign.

When it comes to IP, generally speaking the client will brief the agency/ event management organisation to come up with a concept that fulfils their brief. The concept remains the property of the person/company who created it until paid for in full. Where the potential controversy comes in however, is when agencies are pitching for business and submit their ideas and concepts to win the business. Unfortunately, there are still many instances where the pitching session is an idea shopping expedition and where these ideas are then used but not paid for. We tend to copyright our proposals, but even that is no guarantee. Essentially it comes down to terms and contracts – read the fine print of the pitch request and make sure your own paperwork is in order. If the agency or events management company creates a concept and takes it to a potential sponsor, it is to be hoped that the requisite ideas are copyrighted, or trademarked or registered in some way shape or form, and that Non-Disclosure-Agreements (NDAs) are signed between parties. Talking specifically about exhibitions, South Africa’s business expo sector is well established and provides excellent returns for the exhibition owner and those who exhibit and visit, if properly curated and executed. While there will possibly always be a need for mass events and exhibitions, bespoke experiences are currently the order of the day. Those organisations who are able to creatively conceptualise, implement and then deliver customer satisfaction and good memories, are the ones who will triumph – no matter who they are, agency, brand or individual.

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All images courtesy of ©iFlair Photography

SAACI CONGRESS 2016 By Adriaan Liebetrau

016 saw the return of the association to the region where the idea of SAACI was born in 1985. The following year, 1986, the first congress took place. It was known as the “conference of conferences” and in 1987 SAACI was registered in Pretoria (now Tshwane) where we will host our 2017 Congress. Mangaung, the host city, is known as a city on the move. Often referred to as the heart of our country and known for its rugby and braais, it is 6th largest city of South Africa and the judicial capital. The 30th Congress was poised to be the must attend event on the annual business events calendar. After the successful launch of the

SAACI academy in 2015, we chose the theme “with knowledge, it’s possible” and it was dedicated to the efficiency and professionalism of the industry. The programme consisted of four keynote speakers, nine hot topics, four solutions sessions, eight out of the ordinary workshops, two master classes, soap box and open mic sessions, and various case studies. Innovate@saaci returned with the addition of a busyhub where members negotiated and signed business deals with fellow members. Some down time was also incorporated for delegates to “stop and smell the roses”. It was a pleasure welcoming you to this hidden gem of South Africa!

Awards: Fellowship Award – Crystal Kasselman Young Achiever Award – Zoe Broad and Ayanda Shabangu-Sturlese Branch of the Year Award – Gauteng Tshwane branch Special Recognition – Pieter Swart Special Thank You – Ripcord Promotions

Members Choice Awards: Best C&E Organiser – Conference Consultancy SA and Spintelligent Best C&E Supplier – Scan Display Best C&E Venue – CTICC Best Convention Bureau – Cape Town & Western Cape Convention Bureau (Wesgro)

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events

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WINTER SPECIALS

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TAKE ADVANTAGE OF SA’S BEST WINTER SPECIALS Bridgeways Bridgeways offers a choice of 10 unique meeting spaces at the wildest place in Africa – Ratanga Junction theme park. From conferences to weddings to teambuilding and assorted corporate events, Bridgeways has the ideal venue for your needs.

Randlords

usiness in South Africa doesn’t hibernate during the chilly months. If anything, log fires and red wine are great for keeping the wheels of business turning. Luckily, our Winter months can’t compare to the freezing temperatures and inaccessibility of our more northerly neighbours. A

slight nip in the air is all the incentive we need to seek out a toasty conference room or an exclusive meeting venue. This month, we turn the spotlight on three venues that are ideal for business-events in the Winter months, and their seasonal specials are sure to turn the heat up on the competition.

For a venue that exudes exclusivity and sophistication, look no further than Randlords. Situated at the highest point in Braamfontein, Randlords is an exclusive rooftop bar and lounge venue, located on the 22nd floor of South Point Towers. Randlords Venue

Cocktail

Plated Dinner

Entire Venue

450

22nd Floor

120

* Bedouin tents are required when activating maximum capacities

Emerald Resort & Casino

Bridgeways @ Ratanga Junction Venue

U-shape

School

Theatre

Boardroom

Banquet

Cocktails

Bundu Cafe

160

180

Livingstones

MegaVu Theatre

400

Mountain View

100

Smugglers

200

230

400

Spice Island

120

180

The Officer’s Club

120

180

Walled City

1600

750

1500

Venue

Theatre

School

U-shape

Boardroom

Cocktails

Banquet

Kilimanjaro

350

200

100

350

160

Kilimanjaro 1, 2, 3

120

Mombasa

Nairobi

River Resort

150

Event & Exhibitions Centre

4500

1600

500

4000

1800

Emerald Resort & Casino

Adventure awaits at the Emerald Resort & Casino! The Vaal’s premier destination is the ultimate playground for those in need of a side of leisure with their business. From large conferences to fun teambuilding activities, Emerald Resort & Casino has it all and more. Emerald Resort & Casino has multiple meeting rooms, including the Events & Exhibitions Centre, which spans an enormous 3 996m², and lends itself to gala dinners banquet style for 1 500 people, or a theatre style setup – ideal for a music or comedy show - of 3 000 guests. Being the largest venue of its kind in the Vaal area, this venue can be set up to your most specific requirements and needs.

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BRIDGEWAYS @ RATANGA JUNCTION

We’re going to wow you with an unmatched ability to bring people together. Our location and amenities are conducive for more than just a great leisure experience – our business guests rely on our versatile venues, technological support, onsite catering options and ultra-attentive service to host productive meetings and events. 8 Conference Venues • Capacity: 20 – 1 600 delegates • Large areas for pre and post-function needs • A variety of technical equipment • All banqueting menus are 100% Halaal | Full Day Conference with Winter Buffet Lunch: R340 per delegate * t. +27 21 250 0900 e. functions@ratanga.co.za w. www.bridgeways.co.za

EMERALD RESORT & CASINO

Situated on the lush banks of the Vaal River, Emerald Resort & Casino offers luxurious accommodation, great restaurants and a myriad of day-and night-time activities for families and business getaways. This is the only venue in the vicinity with facilities to host conferences from between 3 to 3 000 delegates. Our team of professionals can tailor-make your event to suit your specific requirements. Work, play, relax and experience adventures you’ll never forget. t. +27 16 982 8005 e. sales@emeraldcasino.co.za w. www.emeraldcasino.co.za

RANDLORDS Be Dazzled

Day or night, it’s the most elegant venue in town. Randlords floats high above the city, offering dazzling 360-degree views of the City of Gold and skyline. It’s the ideal event and conference venue for those who seek distinction and style. The space can facilitate a conference for 200 people to a cocktail event for 500. Be sure to enquire about the special fullday conference package for only R550. t. +27 11 403 1833 e. sales@randlords.co.za w. www.randlords.co.za

WINTER SPECIALS

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CONFERENCING IN THE WILD

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CONFERENCING IN THE WILD Imogen Campbell invites you to experience the extraordinary!

outh Africa is endowed with natural beauty and dazzling locales that feature intensive interaction with nature. Places where a watering hole is more than the local pub! Most deﬁnitely off the beaten track, catering for urbane whims and comforts; these award-winning, inspirational resorts offer not only a tranquil getaway, allowing one to reconnect and realign, but also to indulge in extraordinary activities creating unforgettable business events.

Askari Game Lodge & Spa It is located on the Plumari Africa Game Reserve in the Magaliesberg and offers a remarkable Big 5 wildlife experience within a malaria-free environment. Only about an hour’s drive from Pretoria or Johannesburg, unique experiences include game drives undertaken daily as well as the prospect of elephant interaction. A more historical and possible quirky experience is the main lodge, originally the old Bodenstein family farmhouse, sporting 1800’s décor spliced within the four-star surroundings. Discover their large private collection of ox wagons, carts and other animal drawn vehicles from 1800 to the 1900’s. Additional activities offsite include trips to Maropeng and The Cradle of Humankind. The Lodge is perfect for hosting conferences, teambuilding initiatives, meetings and training courses. To boot, spa relaxation is available to conference delegates. Spa vouchers can also be obtained.

Gooderson Drakensberg Gardens Golf & Spa Resort Situated centrally in the Southern Drakensberg, Gooderson Drakensberg Gardens rests on a World Heritage Site. It offers fully equipped conference/function venues seating up to 200 delegates. The

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venue is suitable for day conferences, seminars, presentations, cocktail parties and gala dinners. Outdoor activities include hiking, horse riding, canoeing and trout ﬁshing. Alternatively, relax at the swimming pool or enjoy a round of golf. The resort offers a custom-built mountain biking single track as well. It is also wellpositioned for teambuilding activities. Taryn-Cara Botha, Guest Relations and Admin Manager at the resort conﬁrmed that delegates at the resort range from the corporate, government and private (weddings and school) spheres. She explained that: “With conference facilities that cater for large or small conferences and business meetings, we have a resort that offers more than just a work-orientated stay. With a variety of bar and dining options for clients at various restaurants or outside venues, we offer activities that add value to the teambuilding and bonding facet of any get-together. A fully equipped gym and spa with treatments for the more relaxing experience all contribute to an authentic berg experience, that suits all lifestyles.”

Premier Hotel The Winkler Simon Sutherland, General Manager said: ”The proﬁle of the conference delegates are both corporate and government delegates from both provincial and National ofﬁces.” The Winkler is the ideal venue for business and leisure due to its location, a mere 20 minutes’ drive from Nelspruit, the provincial capital. It is also a short 15 minute drive to the Kruger Mpumalanga International Airport. The hotel is situated in 10 hectares of lush bushveld with an all-year-round warm climate. The grounds are safe and secure and extremely peaceful, making it an ideal location for training, conferencing and seminars. The space also lends itself to team-building activities, which can be arranged in-house or externally. On the leisure side, the hotel is a mere 20 minutes’ drive away from the world renowned Kruger National Park. Several areas of natural beauty including the Panorama route, God’s Window and the Blyde River Canyon and more than its fair share of waterfalls make this a nature lover’s dream destination. For the more energetic, there is a variety of activities ranging from ballooning, white-water rafting, zip lines, etc. It boasts nine state of the art

venues, catering from two to 300 delegates and an additional boma accommodating 80 guests around a ﬁre and under African skies.

Valley Lodge & Spa A four-star hotel situated in the Magaliesberg valley is a sublime hotbed of corporate and leisure possibilities. The award-winning premises are in relative close proximity to both Johannesburg

FEATURE

and Pretoria. With such an impressive backdrop for corporate conferences, seminars, launches or meetings, it also offers a myriad other experiences to etch the stay in heart and mind. It has twelve venues, set in lush locales that are thoroughly modern from which to choose. There is also the option of additional breakaway rooms and even a private dining venue. Their extensive grounds are also

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ASKARI GAME LODGE & SPA

Stay for FREE Sunday night when booking a 24 hour conference for Monday (t&c’s apply). Take a leisurely drive through Hekpoort towards Magaliesburg where the four star Askari Game Lodge & Spa offers unique conferencing and teambuilding with a wildlife focus. Enrich your conference with activities such as Big 5 game drives, the Elephant Touch & Feed Experience, a bush braai out in the reserve, guided nature walks, a potjiekos competition, the bush-survival course and spa treatments. t. +27 14 577 2658 e. conference@askarilodge.co.za w. www.askarilodge.co.za

GOODERSONS KLOPPENHEIM COUNTRY ESTATE

Situated in Mpumalanga, it is the ideal country retreat for events, business conferences, team building or weddings. The Hotel offers a range of accommodation options, stylish conference rooms, a wedding venue, private dining room, breakfast terrace, colonial style lounge, pub and restaurant. There’s also a number of activities available for team building enthusiasts.Gooderson Kloppenheim Country Estate Hotel also organises diverse motivational and team building courses, such as paintball games, as well as abseiling, providing an extensive offering for all. t. +27 13 256 9148 e. klopres@goodersons.co.za w. www.goodersonleisure.co.za

Gooderson Leisure Good Value, Good Fun

GOODERSON DUMAZULU LODGE & TRADITIONAL ZULU VILLAGE Enjoy the serenity of the Zululand bushveld, the perfect place to give free rein to your creativity while networking with colleagues in the unique setting of Gooderson’s DumaZulu Lodge and Traditional Village. This unique conference and team building destination is equipped to cater for groups of 10 to 100. DumaZulu also offers a truly traditional Zulu experience with its accommodation, larger than life aviary and Reptile Park - home to a host of fascinating creatures. For more information visit www.goodersonleisure.co.za or contact central reservations on 031 337 4222 t. +27 31 337 4222 w. www.goodersonleisure.co.za

Gooderson Leisure Good Value, Good Fun

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TAU GAME LODGE

This “Big 5” Lodge is situated in Malaria free Madikwe Game Reserve, South Africa. The main lodge has an impressive reception hall, swimming pool and a comfortable upstairs lounge and bar and diningroom. The chalets are privately situated in indigenous gardens and embrace the spirit of Africa with modern luxury and unsurpassed vistas of the bush and the natural waterhole. The state-of-theart convention centre offers specialist equipment for all presentation needs and at The Spa Oasis, guests are offered rejuvenating spa treatments, surrounded by the beauty of the African bush. t. +27 0 11 466 8715 / +27 0 11 466 8717 e. taugame@mweb.co.za w. www.taugamelodge.com

PREMIER HOTEL THE WINKLER

Premier Hotel The Winkler is situated only 20 minutes from the world-famous Kruger National Park, where nature in all its spectacular glory plays out its ancient rhythms without interference from modernity or man. The Winkler allows guests to be privy to Africa’s wildlife, in a setting that marries luxury with business. Emerge from one of the hotel’s 87 well-appointed rooms, and relax into a locale that exists to bring comfort and convenience to your conferencing experience. When the business of the day is done, guests can explore attractions like the Blyde River Canyon, Sabie Waterfalls and Pilgrim’s Rest. t. +27 0 13 750 7300 e. thewinkler@premierhotels.co.za w. www.premierhotels.co.za

VALLEY LODGE & SPA

Valley Lodge & Spa in Magaliesburg offers rejuvenating leisure and corporate packages designed to thrill and pamper the most deflated body and soul, complemented by delectable gourmet country dining to titillate the most discerning palate. Valley Lodge & Spa has evolved over the years from a simple, scenic city escape and conference destination to a luxe country leisure as well as conference destination, complete with an award-winning spa, offering superb indoor hydro facilities to suit the most discerning spa aﬁcionado. t. +27 14 577 1301/5 e. res@valleylodge.co.za w. www.valleylodge.co.za

CONFERENCING IN THE WILD

FEATURE

CONFERENCING IN THE WILD

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ideal for outdoor teambuilding activities. A hot-air balloon safari over the Magaliesberg Mountain will simply top off the experience. Special activities include pampering at the spa and savouring whiskey tastings paired with chocolate. For more active pursuits, visit the nature reserve and bird sanctuary or play tennis at one of three courts (one floodlit). Teambuilding can be arranged, while offsite excursions include game drives, the Cradle of Humankind, hot-air balloon rides, horse riding and Magalies Steam Trains.

Tau Game Resort Jesika Bishun, the Reservations Supervisor & Marketing Assistant commented on why the lodge is a great venue for a combination of business and leisure: “Tau Game Lodge is based in the Madikwe Game Reserve, which is malaria free, therefore guests can experience all the wonders of the bush without the worry, and have all the comforts of a 5 star lodge and conference venue. There is also a spa on the premises which, after a long day of conferencing, can be just what’s needed to relax mind, body and soul. Big 5 and a 5 star lodge just 4.5 hours away from Johannesburg makes it convenient for families, couples or conference groups to travel to and enjoy all the splendour of the lodge.” She believes that the proﬁle of their attendees are a combination of people wanting to experience the wildlife bush factors as well as getting away from the hustle of city surroundings. Conference groups do not always experience the game drives as they are busy with workshops, however due to the lodge’s waterhole views from chalets and the main lodge, it still offers quite an experience as there are many animals coming to drink. “The conference venue can accommodate up to 150 delegates. There are three sub-halls, which can be divided or used as one big conference venue. Highquality equipment has been installed in the three sub-halls and all systems have been integrated and conﬁgured to maximise performance independently or as a whole. The centre offers specialist equipment designed with simple plugin-and-play options, for all presentation needs as well as three breakaway rooms which can host 10 people each.

Guests can experience all the wonders of the bush without the worry, and have all the comforts of a 5 star lodge and conference venue.

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ATKV Resorts ATKV Resorts allows you allows theyou opportunity the opportunity to offerto a offer truly unique a truly conference unique conference experience experience to staff or to delegates staff or delegates at your next at your corporate next corporate event. No event. needNo forneed anyone for anyone to envy to theenvy holidaymakers the holidaymakers at our resorts at ouras resorts our tailor-made as our tailor-made conference conference packages packages include corporate include corporate visitors in visitors all activities in all activities throughout throughout their stay. their stay.

www.atkvresorts.co.za www.atkvresorts.co.za Winston Winston Meyer –Meyer Manager: – Manager: Marketing Marketing and Conference and Conference Sales Sales Tel – 011Tel 919 – 011 9084 919| Cell 9084 – 071 | Cell 120 – 071 3387 120 | Fax 3387 – 011 | Fax 919 – 011 0201 919 | Email 0201 –| Email winstonm@atkv.org.za – winstonm@atkv.org.za

CONFERENCING IN THE WILD

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Afrikaans Taal en Kutuurvereniging (AKTV): Buffelspoort, Klein-Kariba and Drakensville Resorts

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Winston Meyer, the Manager: Marketing and Conference Sales, informed the Event that all three venues cater for conference groups over a broad spectrum of clients ranging from state departments, parastatals, corporate SA, Agri SA, church groups, school groups, retail SA to inbound international groups. “Buffelspoort, Klein-Kariba and Drakensville offer a wealth of options in terms of infrastructure, facilities and personal service. Safe and secure, each resort is situated in an area of unrivalled natural beauty which contributes to a holiday experience of a lifetime for our leisure guests, offering 3-4 star accommodation (Drakensville is 3-star only) and cuisine to suit your style, taste and pocket. For the conference-goer, all three resorts ensure an environment that will contribute to clear thinking, innovative solutions and unmatched achievement. Our resorts and facilities are extremely sought after. The distinguished factor is that all our resorts are clean and secure for both the leisure and conference markets as well as the fact that we put a very high premium on security and service. We offer friendly service, homely atmosphere and within days you are made to feel part of the ATKV family! Whether it is leisure or conferencing book well in advance to avoid disappointment and don’t pack light!” Buffelspoort, described as an oasis in the Magaliesberg region, it is also in close proximity to urban centres, Johannesburg and Pretoria. The iconic Sun City is also closeby ensuring an excursion par excellence. Klein-Kariba, an hour and half’s drive from Johannesburg, outside Bela-Bela, is situated in one of the most picturesque ravines of the Waterberg. Offering modern facilities and able to accommodate up to 700 delegates, it is able to host corporate and business planning and conferences. The third gem of this group Drakensville, exhorts one to “Exchange the cityscape for spectacular natural scenery in the Drakensberg!” A few hours’ drive from urban hubs; Johannesburg, Bloemfontein and Durban, the resort is near the foothills of the Drakensberg Amphitheatre, a World Heritage Site. It has four fully equipped conference venues for groups of up to 800 delegates.

SPOTLIGHT

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PREMIER HOTELS AND RESORTS Reaping the rewards of homegrown hospitality

Premier Hotels & Resorts is now one of South Africa’s fastest growing, independently owned hotel groups. This year marks our 25th anniversary – a milestone underscored by our team’s drive to at all times be professional, passionate, caring and empowered by our company, encouraging innovation and engagement.

taying true to their local roots, Premier Hotels & Resorts are thriving in the tourism industry – reaping the rewards of a dedicated vision of creating “a home away from home” to discerning travellers. Central to this success story has been Managing Director, Samuel Nassimov’s role in shaping a homegrown hospitality experience since the ﬁrst property he established in 1991. Purchasing an old hotel in East London in the Eastern Cape, he had the vision to turn it into a boutique establishment – a move that would set in motion what is now a collection of reputable luxury hotels and conference venues carefully situated in the mainstream of regional business and travel destinations in South Africa. From a humble 40 bedrooms, Premier Hotels & Resorts’ portfolio has grown to encompass a number of hotels and resorts nationwide, offering almost 2 000 bedrooms and providing employment opportunities for 1 500 passionate staff. Nassimov notes that offering personalised, flexible hospitality and

service to the discerning business and leisure market in South Africa has been key to the group’s longevity. “Premier Hotels & Resorts is now one of South Africa’s fastest growing, independently owned hotel groups. This year marks our 25th anniversary – a milestone underscored by our team’s drive to at all times be professional, passionate, caring and empowered by our company, encouraging innovation and engagement. Our staff are motivated, friendly and committed to enhancing the guest experience through meeting and exceeding expectations for quality service – our vision is to maintain a proudly local hospitality experience where guests become friends,” he adds.

The Premier Hotels & Resorts Group is set to continue its national expansion into hotel property development and management, providing operational expertise to steer hospitality ventures and developing partnerships that enable consumers to experience superior guest services. For more information, please visit www.premierhotels.co.za

With a choice of 16 properties and over 80 c situated in the mainstream of regional business an Premier Hotels & Resorts offers unbeatable technology, flawless organisation and onsite

H OT E L S & R E S O RT S INTERNATIONAL

Whether you stay with us for business, leisure Premier Hotels & Resorts’ wide range of q offers you the best of all worl

Visit www.premierhotels.co.za for mo

FEATURE

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BIDDING FOR A CONGRESS? HOW THE PROCESS ACTUALLY WORKS by Corne Koch, as presented at the SAACI Congress 2016.

he main focus of a bidding process is answering a few key questions. The client always comes first and a bureau should remember that the bid is done for a client and what is required by a client. A convention bureau is the body that submits a destination bid for a client and very rarely just a venue or hotel. Bids are done by an International Association represented by Member Countries or a National Association who has to put forward a bid. The process is simple and consists of some basics to remember: Generally, a call to bid is actioned according to the association guidelines and rotation pattern and provided to the association (be it locally or internationally). Bidding guidelines are distributed to interested bidding parties to review, whether submitting a bid is viable or not, and if all the bidding criteria can be reached. The services of a convention bureau at this stage are vital to help ease the burden of evaluating the bid criteria. Key to the entire process is Research and Relationships. Proper research is vital to ensure that the bid answers all the requirements specified by a Request for Proposal (RFP). Another key aspect is relationships with local associations, universities, key business sectors in a region, hotels, venues and the business-events supply chain

How It Works Answering a few key questions with regard to the bid is vital and keeps focus on why the association would like to proceed with a bid. A convention bureau provides key services during the entire bidding process and includes: pre and

The Process: 4 x W, 2 x R Who should do the document? Why your destination? What to do to attract delegates? Where after? (legacy) Research Relationships

during and after a bid has been won to optimise resources available to attract more delegates to a conference. The most important aspect of winning a bid, is the question of what happens after or during the time that the conference takes place in a destination. Is it possible to plan a legacy aspect before, during or after the event that will benefit the destination and or association?

Why your destination? • • •

post bid assistance; convention planning support and on-site event services. More and more focus provides reasons as to why a destination is selected for an event. Important questions have to be answered and provided as motivation by the bidding association of the value that can be added to the destination and to the association, should a bid be successful. Equally, what can the association add to the conference should the bid be won? A bid document is compiled by the bidding association with help from the local convention bureau, who has the resources to assist with the process and submit the bid document The idea of attracting the right delegates to the conference is getting more and more focus in recent times. Long gone are the days of handing out flyers at the preceding conference with a note to save the date for the next conference, which is often in 2-5 years’ time. Delegate boosting is a process that should be well thought-out

Does it make sense to bid? Can it fit into the objectives of the bidder? Can is support local economic growth?

Who writes the document? • • • •

How does it look? How to obtain the RFP/Sales leads Content is key – compiled by industry with CB support Your buyer does not know your destination as well as you do – tell them

Don’t be afraid to state the obvious • • • • • •

Infrastructure Access Academia Costs Climate Activities

Corne Koch is Head, Cape Town and Western Cape Convention Bureau, a division of Wesgro.

Discover why Cape Town and the Western Cape is an inspiring place to meet Cape Town and the Western Cape is one of the world’s most popular tourist destinations and the #1 Convention City in Africa (ICCA 2015). It is an economic powerhouse with a good climate, spectacular natural beauty, a fine academic legacy and an impressive portfolio of historymakers.

Discover why Townonand the Western With arguably the bestCape infrastructure the continent, Cape is an inspiring to to meet including custom-built centers place – designed top international specifications, a diverse range of facilities, educational and theatres, no better Cape Towninstitutions and the Western Cape isthere one ofis the world’s place meet ontourist the African continent Town. mosttopopular destinations andthan the Cape #1 Convention City in Africa (ICCA 2015). It is an economic powerhouse The Cape Townclimate, and Western Cape natural Convention Bureau with a good spectacular beauty, a fineis a academic strategic business unitanofimpressive Wesgro, the officialoftourism, legacy and portfolio historytrade and investment promotion agency for Cape Town makers. and the Western Cape and promotes the destination as the premier placethe forbest hosting your meeting, incentive, With arguably infrastructure on the continent, conference and exhibition. including custom-built centers – designed to top international specifications, a diverse range of facilities, The bureau provides pre and bid assistance, educational institutions andpost theatres, there is no better convention planning support and on sitethan eventCape services. place to meet on the African continent Town. Contact the bureau to enquire about how they can help you meet an inspiring The in Cape Town andplace. Western Cape Convention Bureau is a strategic business unit of Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape and promotes the destination as the premier place for hosting your meeting, incentive, conference and exhibition. The bureau provides pre and post bid assistance, convention planning support and on site event services. Contact the bureau to enquire about how they can help you www.capetownconventionbureau.org conventionbureau@wesgro.co.za +27 21 487 8600 meet in an inspiring place.

WORLD CONGRESS ON TOBACCO OR HEALTH Cape Town has been selected for the World Congress on Tobacco or Health in 2018. This event is due to take place at the CTICC and a projected 3 000 delegates are due to attend. We thank the Cape Town & Western Cape Convention Bureau and the Cape Town International Convention Centre for all their assistance in securing this event for Africa. Dr Flavia Senkubuge Health Policy and Management School of Health Systems & Public Health University of Pretoria __________________________________ WORLD CONGRESS ON TOBACCO OR HEALTH Cape Town has been selected for the World Congress on Tobacco or Health COCHRANE COLLOQUIUM in 2018. This event is due to take place at the CTICC and a projected 3 000 The Cape Town & toWestern delegates are due attend. Cape Convention Bureau assisted the local organizing committee with the bidding of the upcoming Cochrane Colloquium We and thankwith thethe Cape Town & Western Cape Convention Bureau and the the Cape 2017 identification of experienced PCOs. They coordinated Town International Centreprofessional for all their and assistance in manner. securing this PCO selection processConvention in a competent, impartial It event Africa. working with them, which augurs well for the success of has beenfor a pleasure our upcoming international conference. Dr Flavia Senkubuge Health Policy and Management School of Health Systems & Public Health Prof Jimmy Volmink University Dean: FacultyofofPretoria Medicine and Health Sciences University of Stellenbosch __________________________________ _______________________________________________ COCHRANE COLLOQUIUM INTERNATIONAL FISCAL ASSOCIATION WORLD CONGRESS The Cape Town & Western Cape Convention Bureau assisted the local organizing committee with the bidding of the upcoming Cochrane Colloquium It was a pleasure working with the Cape Town & Western Cape Convention 2017 and with the identification of experienced PCOs. They coordinated the Bureau. They arranged an interview with the CTICC and informed us of the PCO selection process in a competent, professional and impartial manner. It way forward in order to prepare for a large congress. They know what works has been a pleasure working with them, which augurs well for the success of for different needs and can be commended on their experience and industry our upcoming international conference. knowledge. Prof Jimmy Volmink We look forward working with them leading up to our 76th congress of the Dean: Faculty of Medicine and Health Sciences International Fiscal Association in Cape Town in 2022. University of Stellenbosch Prof Jennifer Roeleveld _______________________________________________ Director: Tax Institute for Fiscal Research Faculty of Commerce, University of Cape Town INTERNATIONAL FISCAL ASSOCIATION WORLD CONGRESS It was a pleasure working with the Cape Town & Western Cape Convention Bureau. They arranged an interview with the CTICC and informed us of the way forward in order to prepare for a large congress. They know what works 2016/06/28 11:20 AM for different needs and can be commended on their experience and industry knowledge.

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We look forward working with them leading up to our 76th congress of the International Fiscal Association in Cape Town in 2022.

www.capetownconventionbureau.org

conventionbureau@wesgro.co.za

+27 21 487 8600

Prof Jennifer Roeleveld Director: Tax Institute for Fiscal Research Faculty of Commerce, University of Cape Town

EVENTS TO DIARISE

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JULY

AUGUST

SEPTEMBER

MARKEX 2016 6 - 7 JULY JOHANNESBURG, SOUTH AFRICA

FUN & BIZ AFRICA 5-7 JOHANNESBURG, SOUTH AFRICA

EYE FOCUS AFRICA 6-8 JOHANNESBURG, SOUTH AFRICA

THE MONEY EXPO 2016 8-9 JOHANNESBURG, SOUTH AFRICA

100% DESIGN SOUTH AFRICA 5-9 JOHANNESBURG, SOUTH AFRICA

POWER-GEN AFRICA 19 - 21 JOHANNESBURG, SOUTH AFRICA

33RD INTERNATIONAL PITTSBURGH COAL CONFERENCE 8 - 12 CAPE TOWN, SOUTH AFRICA

IBTM CHINA 7-8 BEIJING, PEOPLEâ&#x20AC;&#x2122;S REPUBLIC OF CHINA

THE EVENT GREENING FORUM CONFERENCE 21 JOHANNESBURG, SOUTH AFRICA 4TH ANNUAL MICE INDIA AND LUXURY TRAVEL CONGRESS 28 - 29 MUMBAI, INDIA

IBTM LATIN AMERICA 7-8 CIUDAD DE MEXICO, MEXICO

INTERBUILD AFRICA 2016 17 - 20 JOHANNESBURG, SOUTH AFRICA

SIGN AFRICA & FESPA AFRICA 7-9 JOHANNESBURG, SOUTH AFRICA

THE COMMERCIAL UAV SHOW AFRICA 2016 23 - 24 JOHANNESBURG, SOUTH AFRICA

ELECTRA MINING AFRICA 12 - 16 JOHANNESBURG, SOUTH AFRICA FOOD & DRINK TECHNOLOGY AFRICA 2016 14 - 15 JOHANNESBURG, SOUTH AFRICA MICE ASIA 21 - 22 SINGAPORE CITY, REPUBLIC OF SINGAPORE

EVENTS TO DIARISE

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NOVEMBER

THE DIGITAL EDUCATION SHOW AFRICA 4-5 JOHANNESBURG, SOUTH AFRICA

WATER AFRICA AND WEST AFRICA BUILDING AND CONSTRUCTION NIGERIA 2016 8 - 10 ABUJA, NIGERIA

IMEX AMERICA 18 - 20 LAS VEGAS, USA SPORTS AND EVENTS TOURISM EXCHANGE 25 - 27 TSHWANE, SOUTH AFRICA AFRICA OIL WEEK/ AFRICA UPSTREAM CONFERENCE 31 - 4 NOVEMBER CAPE TOWN, SOUTH AFRICA

UFI CONGRESS 9 - 12 SHANGAI, PEOPLE’S REPUBLIC OF CHINA 55TH ICCA CONGRESS 13 - 16 KUCHING, MALAYSIA 12TH TANZANIA TRADE SHOW 2016 25 - 27 DAR ES SALAAM, TANZANIA IBTM WORLD 2016 29 – 1 DECEMBER BARCELONA, SPAIN

OCTOBER

ASSOCIATIONS NEWS

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EXSA CELEBRATED THE INAUGURAL GLOBAL EXHIBITIONS DAY

SAACI APPOINTS VENUE FORUM BOARD REPRESENTATIVE

The inaugural Global Exhibitions Day event, hosted by EXSA, was held at Johannesburg Expo Centre on 8 June 2016. The day began with a networking breakfast facilitated by Yvonne Johnson. Members were also introduced to their new General Manager, Phumulani Hlatswayo. Details of its new EXSA Academy were disclosed by Sue Gannon and Joy Donovan. The CEO of Johannesburg Expo Centre and UFI Board Member, Craig Newman revealed that the coup of hosting the 2017 UFI World Conference in Johannesburg meant that important players sector-wide would congregate in South Africa. Nonnie Kubeka of the Gauteng Convention and Events Bureau said that the trend-setting industry should celebrate its impact to the contribution of business tourism and the MICE sector. Gift Luthuli, an Event Risk and Compliance Specialist, reminded delegates that success started with the correct contract in place, while Dave Nemeth, a trend specialist, identiﬁed six key trends.

A new Venues Forum representative has been appointed to the SAACI Board: Rudi van der Vyver is currently the National Sales Manager of Orion Hotels and serves on the group’s executive committee. He has 10 years’ extensive and diversiﬁed experience, coupled with broad training foundation and an exemplary career at leading organisations.

ASSOCIATIONS NEWS

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Members are informed of its Conference to be held on 21 – 23 July at Pine Lake Inn in White River, Mpumalanga. With a theme entitled “Sustainability” it is set to be opened by Tourism Minister, Derek Hanekom. Topics covered will include tourism after a downgrade, the East as an emerging market, as well as tourist guiding and safety concerns.

GLOBAL EXHIBITION DAY ENGAGEMENT AND IMPACT The UFI-driven, maiden Global Exhibitions Day held on 8 June 2016, was launched as industry-galvanising event more than six months ago. It aimed to raise awareness about the social and economic beneﬁts of the exhibition industry. Supported by its 56 national exhibition associations, the day’s success elucidated the industry’s vital role in contribution to the global economy. The day produced insight into this extraordinary workplace that is the exhibitions industry. Thousands of professionals from 60 countries joined events and activities; these included associations, companies, universities and individual professionals.

SOUTHERN AFRICAN TOURISM SERVICES ASSOCIATION (SATSA)

DIRECTORY OF ADVERTISERS

ADVERTISERS Askari Game Lodge & Spa (Guvon Hotels) PAGE 28 T. +27 11 791 1870 E. christa@guvon.co.za W. askarilodge.co.za ATKV PAGE 31 T. +27 11 919 9084 E. winstonm@atkv.org.za W. www.atkvresorts.co.za AAXO PAGE 07 T. +27 11 549 8300 E. info@aaxo.co.za W. www.aaxo.co.za Bridgeways Event Function and Conference Venues PAGE 25 T. +27 21 250 0900 E. celeste@bridgeways.co.za W. bridgeways.co.za Cape Town and Western Cape Convention Bureau PAGE 34 - 35 T. +27 21 487 8600 E. conventionbureau@wesgro.co.za W. www.capetownconventionbureau.org

Ideal Displays OUTSIDE FRONT COVER, INSIDE FRONT COVER T. +27 11 683 6306 E. salesmanager@idealeng.co.za W. www.idealdisplays.co.za IT&CM Asia & CTW Asia-Paciﬁc PAGE 19 T. +65 6395 7575 E. cheryl.kah@ttgasia.com W. www.itcma.com Johannesburg Expo Centre INSIDE BACK COVER T. +27 11 494 1920 E. info@expocentre.co.za W. www.expocentre.co.za Leading Incentives PAGE 17 T. +27 11 022 9264 E. info@li.co.za W. www.leadingincentives.co.za

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CONTACTS Cover Image: Courtesy of Ideal Displays Publisher: Lance Gibbons lance@filmeventmedia.co.za Executive Editor: Katie Reynolds-Da Silva katie@filmeventmedia.co.za Head of Design: Sheree Steenkamp sheree@filmeventmedia.co.za Writer: Kim Crowie kim@filmeventmedia.co.za Assistant Designer / Illustrator: Lauren Smith lauren@filmeventmedia.co.za

Loeries PAGE 14 T. +27 11 772 1220 E. info@loeries.com W. www.loeries.com

Editorial Assistant: Imogen Campbell

CCPP PAGE 13 T. +27 86 177 7295 E. clint@ccpp.co.za W. www.ccpp.co.za

Markex PAGE 16 - 17 T. +27 11 883 7837 E. franl@specialised.com W. www.markex.co.za

coleen@ﬁlmeventmedia.co.za

ConCept G PAGE 20 - 21 T. +27 861 222 678 E. info@conceptg.co.za W. www.conceptg.co.za

Premier Hotel The Winkler PAGE 29 T. +27 13 750 7300 E. thewinkler@premierhotels.co.za W. www.premierhotels.co.za

Compex PAGE 09 T. +27 11 262 2490 E. exhibit@compex.co.za W. www.compex.co.za

Pro Events PAGE 23 T. +27 21 425 2170 E. info@proevents-sa.co.za W. www.proevents-sa.co.za

DoubleTree by Hilton Upper Eastside Hotel PAGE 13 T. +27 21 404 0580 E. Caroline.Coates@Hilton.com W. doubletree3.hilton.com/

Randlords PAGE 25 T. +27 11 087 7200 E. tatiana@randlords.co.za W. www.randlords.co.za/

Emerald Resort & Casino PAGE 25 T. +27 16 982 8000 E. bonniew@emeraldcasino.co.za W. www.emeraldcasino.co.za

SAACI PAGE 06, 38 T. +27 11 880 5883 E. info@saaci.org W. www.saaci.org

Exhibition Freighting GSM PAGE 05 T. +27 21 552 7248 E. jacquinel@ef-gsm.co.za W. www.ef-gsm.co.za

Sandton Centre Convention OUTSIDE BACK COVER T. +27 11 779 0000 E. scc.info@tsogosun.com W. www.saconvention.co.za

EXSA PAGE 38 T. +27 11 805 7272 E. exsa@exsa.co.za W. www.exsa.co.za

Surge Brand Studios PAGE 03 T. +27 11 026 3581 E. john@surgebs.co.za W. www.surgebs.co.za

E'Yako Green Enterprises PAGE 13 T. +27 72 180 5401 E. carey@eyako.co.za W. www.eyakogreen.co.za/

Tau Game Lodge PAGE 29 T. +27 11 466 8715 E. taugame@mweb.co.za W. www.taugamelodge.co.za

Goodersons Leisure PAGE 15, 28 T. +27 31 368 5353 E. smedia@goodersons.co.za W. www.goodersonleisure.co.za

Valley Lodge & Spa PAGE 29 T. +27 14 577 1301 E. sales@valleylodge.co.za W. www.valleylodge.co.za

info@ﬁlmeventmedia.co.za Sales Manager: Coleen Tapson

Brand Manager: Rhoda Farrant rhoda@filmeventmedia.co.za Brand Manager: Redoh Kimmie redoh@filmeventmedia.co.za Production and Traffic Manager: Nazeera Hartley Roach nazeera@filmeventmedia.co.za 57 2nd Avenue, Harfield Village, Claremont, 7708, Cape Town, South Africa. Tel: +27 21 674 0646

JOIN US www.ﬁlmeventmedia.co.za www.theevent.co.za DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/ advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

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Thinking big becomes easier when you’re presented with unlimited options. With over 50 000m2 under cover and another 100 000m2 outdoors, we can create any size exhibition, event, conference or function. Call us, there’s lots to talk about. @jhbexpocentre1

Johannesburg Expo Centre Nasrec

Johannesburg Expo Centre

www.expocentre.co.za

Cnr Rand Show & Nasrec Roads JHB - Tel +27(11) 494 1920 - FAX +27(11) 494 1005 - EMAIL info@expocentre.co.za