The Event Issue 9

ISSUE 09 | 2015

+ THE FRAGMENTATION OF ASSOCIATIONS Could This Be a Positive Trend?

+ IT’S TOURISM MONTH! Local Attractions in the Limelight

CONTENTS | 01

www.theevent.co.za

02. CEO Forum: Mmatšatši Ramawela on the Importance of Meetings

03. IMEX America 2015 04. Could Association Fragmentation be a Positive Trend?

06. It’s Tourism Month with Limpopo in the Spotlight

08. A Chat with Minister Derek Hanekom

09. Your Comprehensive Guide to Conferencing in Stellenbosch

14.

IT&CMA & CTW Asia Pacific Seek ‘Stickiest Social Sharing’ Winner

15. City of Tshwane Presents the Tshwane Business Travel Feature

IT’S TOURISM MONTH

CONFERENCING IN STELLENBOSCH

Journey with Kim Muller as she takes a tour through South Africa’s delightful provinces.

This scenic town is growing increasingly popular as a year-round conferencing destination.

20. SAACI Congress 2015 21. Bidding for World Events (Part 1) 22. A Chat with Thulani Nzima 23. A Chat With Craig Newman (Part 1) 24. Conferences and Exhibitions: Budget, Labour and Logistics

28. Tech Talk: Event Tech Trends in 2015

29. New Additions to the MCI South Africa Team

30. Event Greening Forum: Talking Event Greening at SAACI

TSHWANE: HOST CITY OF EXCELLENCE

NONNIE KUBEKA ON BID PREPARATION

Blending local character with world-class technology, Tshwane has it all.

The General Manager of GTA shares her wealth of knowledge in this three-part series.

The Event would like to apologise to printing incorrect figures from the Markex 2015 post-show report. The correct figures are: · 8 555 visitors over three days · 337 international visitors · 90% of visitors make or influence purchasing decisions · 78% of visitors attended to source new products and solutions · The number one topic of interest to visitors was social media

31. Mini Airline-Fair Report 32. Loeries 2015 34. Zimbabwe: Beauty off the Beaten Track

36. Associations 38. Events to Diarise 40. Directory of Advertisers

02 | SPOTLIGHT

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CEO FORUM

MMATsATsI RAMAWELA, CEO, Tourism Business Council of South Africa and within the broader travel and tourism industry is an essential part of our business.

Meetings, conferencing and exhibitions are part of our daily ways of executing our mandate as the Tourism Business Council.

Does technology have a place in your meetings?

Technology definitely plays a significant role – it is part and parcel of how we execute our mandate as the Tourism Business Council.

We use teleconferencing and Skype, just to mention a few online platforms, which are essential considering our busy schedules.

Have the structure of meetings evolved since your career began?

Certainly. The standard of professionalism in the industry has improved and the meetings industry itself is a lot more organised, with more co-opetition instead of negative competition – more collaboration. In addition, Africa has become the ‘next frontier’ for the meetings industry so there is increased demand for meetings in various parts of the continent, which is driving up demand for a greater level of investment in infrastructure such as hotels and in the airline industry to enable intra-Africa travel. Technological innovation in the industry has also influenced the change that we see taking place. More significantly, the need for us to be environmentally conscious has had an impact on the industry, which is a good thing.

Where do you prefer to meet? Do you have a favourite meeting and conference venue? Why? Our decisions on the venue for our meetings are always dictated by the need to make the venue accessible to the stakeholders involved in the meeting. If the meeting is in Gauteng (which is where our offices are located), and we have people flying in to attend the meeting, we prefer to have the meeting within the vicinity of the OR Tambo International Airport.

Then we also consider if the venue is affiliated to the TBCSA or contributes the Tourism Levy (TOMSA) which we administer. We try to ensure that we support all members as they play a critical role in the sustainability of our organisation, and the industry at travel and tourism industry at large.

For our annual Hospitality Investment Conference Africa (HICA), which is one of our largest meetings, we typically host the event at a hotel venue

As you are responsible for Strategic Management of the TBCSA, meetings and conferences must be a key part of the way you engage with your colleagues. How often do you hold meetings?

Indeed, meeting with colleagues within the small team of the TBCSA Secretariat

As the voice of tourism in the private sector, what are the main challenges you face? And how do you use collaboration to overcome them?

The critical challenges are to ensure that the voice of the travel and tourism business community is well-considered by policy and

Mmatšatši Ramawela

decision-makers in government and that the private sector is united and speaks with one voice. Then there is the all- important issue of ensuring that the private sector continues to play a meaningful role in the growth and development of the sector.

We address this through: • Engagement with various private and public sector stakeholders • Affiliation and association with relevant, like-minded organisations (e.g TBCSA is a member of Business Unity South Africa, and has a relationship with the World Travel and Tourism Council) • The facilitation of industry programmes such as the Tourism Safety Initiative (safety and security), HICA (investment) or Tourism Business Index (economic mainstreaming of the sector) How do you think people should do meetings differently?

Firstly, embrace the use of technology – it can save precious time of attending a faceto-face meeting and having to travel to the venue, thus saving fuel and instead allow one to achieve more in a day. Secondly, ensure that meetings have a clear purpose, an agenda and that they are run with strict time deadlines. The future is online, which provides for real-time dialogue.

What are common time wasting practices that you would ban tomorrow?

Meetings with no clear agenda, outputs and reference points for the discussions.

And meetings where there seems to be a duplication of representatives from the same organisation or meetings with attendees who do not seem to make any contribution – they are there to simply be counted as having attended the meeting.

And meetings where the chairman/ leader doesn’t seem to be in charge and don’t seem to know why the meeting is happening in the first place – “tick box” meetings.

NEWS | 03

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IMEX America 2015 A large South African contingent will once again showcase the best SA has to offer.

I

MEX America sets the pace for doing business on an international scale. Increasing in size and scope annually, this event features the largest Hosted Buyer Program in North America and attracts thousands of buyers and exhibitors from the U.S. and around the world.

The energy at IMEX America is everywhere, connecting everyone with key players, generating innovative ideas and driving business with the force of global opportunities. Plug into the power source at IMEX America: the pulse of the meetings industry.

Backed by the experience and resources of the IMEX Group of exhibitions, which also delivers the award-winning IMEX in Frankfurt exhibition, IMEX America demonstrates the IMEX Group’s commitment to providing outstanding business opportunities for exhibitors and buyers alike.

For exhibitors, IMEX America sets the pace. This is where key players from North America and around the world connect in a business-focused setting during the show and at after-hours events. Presented by meeting professionals for meeting professionals, this family-run event delivers the highest standards of service and the power of global business.

IMEX America combines a unique trade show model with strategic partnerships and unsurpassed education sessions. The result is a must-attend event that attracts influential decision makers for you to do business with.

Catch up with Amanda Kotze-Nhlapo, Chief Convention Bureau Offer for SANCB, and many other South African business-events power players such as Dragonfly Africa, at the South Africa Tourism stand (SA Pavilion).

Sunday, October 11, 2015 8am - 5pm

Site Certified Incentive Specialist (CIS) Course

11am - 5pm

SITE Young Leaders Conference

Smart Monday, October 12, 2015 9am - 5pm

SITE Young Leaders Conference

8am - 12pm

Site Certified Incentive Specialist (CIS) Course

8am - 1.30pm

CEIR Golf Classic

8:30am - 5pm

IAEE CEM Program: Floor Plan Development

9am - 10am

MPI Keynote

10am - 5pm

Smart Monday Education Sessions powered by MPI.

1.30 - 5pm

PCMA Business School

12.30 - 5pm

Association Focus,specialist association planner education presented by ASAE and ICCA

5.30 - 7.30pm

IMEX Association Evening

7 - 9 pm

Site Nite North America*

Tuesday, October 13, 2015 8am - 5:30pm

Breakfast in Bed à la Montréal registration

8:45 - 9:45am

Industry Association Seminars

8:45 - 9:45am

MPI Keynote

10am - 5:30pm

IMEX America trade show and appointments on exhibitor booths

10am - 5:30pm

Show Floor Education on the Inspiration Centre, Sustainability Hub & Tech Hub

4 - 7pm

Executive Meeting Forum: Part I (by invitation only)

4 - 5:30pm

Additional Afternoon Seminars

6 - 7:30pm

CIC Hall of Leaders Reception

9.30 pm - Late

DMC Network and Ovation Talent Search

Wednesday, October 14, 2015 8am - 4pm

Breakfast in Bed à la Montréal registration (open to hosted buyers and buyer attendees only)

8 - 11am

Executive Meeting Forum: Part II (by invitation only)

8:45 - 9:45am

Industry Association Seminars

8:45 - 9:45am

MPI Keynote

9am - 7pm

IMEX-MPI-MCI Future Leaders Forum

10am - 5:30pm

IMEX America trade show and appointments on exhibitor booths

10am - 5:30pm

Show Floor Education on the Inspiration Centre, Sustainability Hub & Tech Hub

4 - 5:30pm

Additional Afternoon Seminars

9 - 10pm

IMEX America Gala Reception (by invitation only)

10:30pm - late

MPI Foundation Rendezvous, the IMEX America Party

Thursday, October 15, 2015 7 - 8am

Breakfast in Bed à la Montréal served (open to hosted buyers and buyer attendees only pre-registration required)

8:45 - 9:45am

Industry Association Seminars

8:45 - 9:45am

MPI Keynote

9am - 5pm

IMEX-MPI-MCI Future Leaders Forum

10am - 4:30pm

IMEX America trade show and appointments on exhibitor booths

10am - 4:30pm

Show Floor Education on the Inspiration Centre, Sustainability Hub & Tech Hub

04 | FEATURE

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What if the

FRAGMENTATION OF ASSOCIATIONS is a Positive Trend?

This call for further debate is brought to you by ConCept G.

A

ssociations are formed and made up of a number of organisations, usually companies, with common interests that operate in the same market or sector. They exist to represent and promote the interests of their members and provide collective services to businesses.

The functions of an association are fundamentally: • To promote the interests of the industry.

• To provide the forum for members or sectors of the industry to work proactively to improve the profitability and competitiveness of its members or sectors.

• To represent the interests of its members or sectors at all levels of the legislative and regulatory process.

• To supply information and provide advice to members.

• To promote the industry members and sectors via public relations and communications.

• To market opportunities.

• To introduce training and education.

• To promote and advocate standards and quality of service.

• To promote innovation and technology transfer.

• To offer commercial benefits.

Within any industry, the companies that comprise the association have different needs. It is global best practice, in bodies such as ICCA and UFI, for each sub-sector to have its own association due to the sheer size of each membership base. But in South

Africa, with its relatively small businessevents industry, it is common practise for an association to form an umbrella body, such as EXSA, that strives to serves the needs of all sectors. This has led to conflict however, and some Organisers have split from EXSA to form AAXO, the Association of African Exhibition Organisers.

Martin Sirk, CEO of ICCA, says that provided an association has a clear mission and area(s) of differentiation, it can easily make sense to be independent, even if the membership is small in numbers or only covers one narrow segment of the market.

Where associations have major overlap of interest with each other and lack of clarity about why they exist, changes are always on the cards.

Andrew Gibbs, MD of ConCept G says ‘’Is it not advantageous for each sector to have representation and influence by way of their own association? - the ability to be seen as ‘the voice of the sector’ and be able to present the views of a sector without favouring any one member? Could this not provide economies of scale – where the sector association can act more efficiently on behalf of its members? Would this not instill trust - so that networking and other non-competitive discussions may take place freely and information provided by the association can be relied upon? We can still have partnership and collaboration between the individual sector associations.’’

Andrew is of the opinion that change is here and stakeholders need to step out of the box and create a new revitalized association or associations. This will only be able to be achieved through greater dialogue

with all parties or with as many major players in the industry.

Nigel Walker feels that EXSA has more Service Provider members, more than any other sub-sector, with Venues having the least member representation. This, according to Nigel, mirrors the structure of the industry. “EXSA does not place more emphasis on Service Providers, over any other industry sector. It is easy to stand to one side and say EXSA does not represent me or my interests, expecting someone else to take up the baton on your behalf”, said Nigel.

Brad Alder, Chairperson of EXSA, explained that “The exhibition and event industry in South Africa relies on unity with our three forums within EXSA working closely together. The forums all communicate and rely on each other and the economies of scale dictate that one association can achieve more goals this way”. Justin Hawes, a former member of EXSA’s board, explained the structure as follows. “In South Africa we have a small exhibition industry, and because of this it’s possible to have all aspects of the industry represented together in a single entity. In order for an association to be successful, you need membership to achieve critical mass. By including all types of membership categories, EXSA has been able to achieve critical mass”.

Nigel Walker reiterated Justin’s thoughts by saying, “Critical mass is a very significant success factor for an association. Associations in Europe and America have very significant membership numbers, this allows for more resources at

FEATURE | 05

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“

What if there were separate associations for the different forums, each run like a business? What Carol Weaving and the rest of the AAXO members are doing is very brave. I believe that once the forums have their own platforms, they won’t be afraid to tackle issues head on as would previously be the case when all were members of EXSA. Will it take the fragmentation of associations to make measurable progress?

“

- Andrew Gibbs, MD of ConCept G

the association level, at a lower per member cost. The number of potential members in South Africa does not typically allow for the fragmentation of industry into smaller associations”.

When asked to comment on Craig Newman’s standpoint that association fragmentation will do more harm than good, Brad Alder stated that they are in agreement with Craig, who is an expert in our field and sits on the Board of the global exhibition body UFI – of which EXSA is also a member.

“The Organisers sit with four positions on the EXSA Board of Directors and are driving the same initiatives within our association.

This could lead to a duplication of effort and further entrench disunity which can only be seen as a negative force. We all need to work together towards one goal – exhibitions are the best form of face-to-face communication,” Brad said.

The leadership of AAXO had this rebuttal: The intention may have been to have one regulatory body to avoid “diluting” the industry. However, trying to diversify the activities of an association can lead to certain groups being underrepresented – for example, 18% of EXSA membership are organisers and 63% suppliers. Through personal experience and examining the success of global associations, the leadership of AAXO came to realise that it best serves the industry to have a focused association that is able to concentrate their efforts on the specific issues and challenges that a group - such as exhibition organisers - face. Thus, AAXO was formed to give exhibition organisers a more robust voice. For example, AAXO has reached out to the Department of Trade and

Industry to give organisers a better link to the DTI, and is also working to negotiate a VAT ruling with SARS. These are tangible benefits that will provide great value for organisers. AAXO will also prioritise research, a hitherto neglected area, unfortunately.

This research will define the size, value and economic impact of the industry, which will boost engagement with advertising and other agencies regarding the importance of exhibitions in the marketing mix; it will also help to demonstrate the importance of exhibitions to exhibitors in order to grow and develop the industry.

With regard to the creation of AAXO, the formation of a smaller group of organisers is a negative move, according to Nigel. “The three founding members of AAXO were all elected onto the EXSA Organisers Forum, representing all organisers. The three companies occupied three Board seats, and thus were in an important position to significantly influence EXSA decisions and strategic direction. Having resigned from the Board they had collectively left the remaining organisers without effective representation and a void at the Board. The remaining organisers have since elected new representatives, but the opportunity for effectively delivering on specific identified actions aligned to organisers have effectively been significantly eroded for the year”, Nigel said.

“Sometimes comments are made that are uninformed”, says the AAXO leadership, referring to the recent statement by Craig Newman. “The focus is not on internal politics, but rather the very pressing issue of delivering to members and the

development of our industry. There were efforts to resolve the issues from within EXSA but it became clear that change was necessary. Whilst the formation of the association represents change, we believe this is necessary for growth and reflects the evolution of the growing needs of exhibition organisers. With the growing and interest into Africa we need to prepare organisers adequately for the influx of international African exhibitors. Thus AAXO activities will support the growth and profitability of the industry as a whole, and thus our intention is to continuously engage with EXSA as our big-picture goals remain aligned.”

“What if there were separate associations for the different forums, each run like a business? What Carol Weaving and the rest of the AAXO members are doing is very brave. I believe that once the forums have their own platforms, they won’t be afraid to tackle issues head on as would previously be the case when all were members of EXSA. Will it take the fragmentation of associations to make measurable progress?”, Andrew concluded.

06 | FEATURE

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With exceptional big game, birding and untamed bush landscapes, Limpopo showcases the best of the ancient African kingdom.

IT’S TOURISM MONTH! Limpopo in the Spotlight as a Month of Celebration Commences by Kim Muller

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s South Africa leaps into September – designated by the UNTWO as Tourism Month the world over – much is in the works to ensure that the next 30 days are memorable both for domestic tourists and for internationals.

Limpopo is the province South Africa has chosen to highlight this year. Known for its diverse bushveld, majestic mountains, indigenous forests and unspoilt wilderness, the region is ideal for safari adventures.

The country will celebrate World Tourism Day on 27 September, and just days before that, on 24 September, we will celebrate National Heritage Day, where many of the nation’s attractions will be open to the public free of charge. Speaking at Euphoria Golf Estate in Limpopo in August, Minister of

Tourism Derek Hanekom stressed the significance of cultural and

heritage tourism, saying it “brings people together and promotes mutual understanding and a real sense of a common humanity, despite what are mostly quite artificial differences.”

He went on to quote prolific author and poet Maya Angelou, “Perhaps travel cannot prevent bigotry, but by demonstrating that all people cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends.”

The country will be focusing its efforts on promoting domestic tourism, Hanekom went on to say. “It’s a time for us to encourage all South Africans to get on the road and explore this unique, beautiful land of ours…We are also launching our new Domestic Tourism marketing campaign, A Million New Experiences Are A Sho’t Left Away. This is our way of saying there

is always a first time for everyone to discover and enjoy a new tourist experience, whether you are new to travelling or are a seasoned traveller.”

In 2014, tourism accounted for nearly 10% of all employed people in SA, and domestic trips increased by 11% to reach 28 million. The revenue generated by domestic tourism alone in 2014 was R26.8-billion. South Africa hopes to reach a target of 18 million domestic tourists by 2020.

Limpopo With exceptional big game, birding and untamed bush landscapes, Limpopo showcases the best of the ancient African kingdom. It is the northern gateway to the Kruger National Park and is home to the Mapungubwe World Heritage Site and National Park. Here, you can also discover how Amarula Cream liqueur is made, and enjoy some extreme golf.

FEATURE | 07

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Gauteng

North West

Fast-paced and exciting, Gauteng is home to the business capital of Johannesburg and the judicial capital of Tshwane. Gauteng is home to the Cradle of Humankind World Heritage Site, the Apartheid Museum and the National Zoological Gardens, among other thrilling attractions including hipster hotspot Maboneng to vibrant and colourful Soweto.

Located along the northern border of SA, the North West is the land of fun – quite literally. Not only is it a premier wildlife destination with Pilanesberg and Madikwe Game Reserves within its borders, but parts of two UNESCO World Heritage sites – the Vredefort Dome and the Taung Fossil Site – are also nearby. Perhaps its greatest attraction, however, is the exhilarating Sun City resort.

Western Cape One of SA’s most popular tourism provinces, the Western Cape combines natural beauty and vibrant cultural experiences. Table Mountain’s splendour is a drawcard for many, as is Robben Island. One can also watch whales in Hermanus, or dig into a myriad museums, galleries and cultural events.

Eastern Cape This beautiful, untamed province is home to expanses of untouched beach, bush and forest. It is Nelson Madela’s home, boasting exhilarating attractions, like Addo Elephant National Park and the dramatic Wild Coast.

Visit the Icamagu Institute to hunt for fossils in the Karoo, or explore its natural and historical charm.

Northern Cape This semi-desert becomes a flurry of colours in springtime’s Namaqualand, and the mighty Augrabies Falls are a must-see. The Northern Cape also skirts Botswana, sharing the Kgalagadi Transfrontier Park with its neighbour. Sutherland – in the starry Karoo – is home to the Southern African Large Telescope (SALT) which now gives tours to those who love peering at the universe above. The capital of Kimberley is also known for its skating community, with annual skateboarding events drawing locals and internationals.

Free State The heart of South Africa, the Free State is an agricultural province with scenic beauty and rural tranquillity. Abounding in natural attractions and charming ‘dorpies’ (little historical towns), the Free State is best known for the fascinating towns of Clarens and Parys, a delightful myriad of delicious food and wine, adventure sports and horse riding, and fascinating birding and asparagus tours.

KwaZulu-Natal South Africa’s most popular destination for domestic tourists, KwaZulu-Natal is where the fun happens. Home to the port city of Durban, KZN is a land of stunning natural beauty – from the Isimangaliso Wetland Park to Ukhahlamba-Drakensberg. Also known as The Zulu Kingdom, it is a place of South African cultural significance.

Mpumalanga SA’s third-smallest province, Mpumalanga means ‘the land of the rising sun’ in siSwati and Zulu. The southern gateway to the Kruger National Park, it is a place of big game, adventure and rich history. Pilgrim’s Rest is one of its enthralling small towns, while the Lisbon Falls and God’s Window just beg you to pack your bags and enjoy the captivating view.

See the Stars in their Full Glory SA’s skies are stunning at night, particularly in the Northern Cape’s sleepy town of Sutherland.

The South African Astronomical Observatory (SAAO) is currently heavily involved with SALT (Southern African Large Telescope). At 11m in diameter, it is the single largest optical telescope in the southern hemisphere and amongst the largest in the world. Head of Collateral Benefits Programme, Sivuyile Manxoyi, explains how it’s impacted tourism in the region: “There were only two bed and breakfast businesses in Sutherland before SALT was built, and Sutherland was not regarded as a tourist town. The building of SALT and institution of new tours, transformed the town in a revolutionary way as there are currently 40 Bed and Breakfast and Guesthouses as well as 18 Guest farms. Sutherland and SALT as a major attraction welcomes between 12 000 and 14 000 visitors per year…

Sutherland has given South Africa a pinch of how astro-tourism can lead to development and is an excellent example of how the existence of astronomy research infrastructure can lead to development in various aspects of society including economy, education and culturally.”

For more information on tours of SALT, visit www.saao.ac.za/about/ visting/sutherland/.

08 | SPOTLIGHT

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MINISTER DEREK HANEKOM at the SAACI Congress 2015

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We have many small towns that are extremely beautiful. So that’s one thing that I’d like to highlight. They are special, but it also means that we get a better geographical spread in our tourism.

ust minutes after SAACI Congress’s opening session at the Westin in Cape Town, we grabbed Tourism Minister Derek Hanekom to find out his thoughts on the event.

The Event: What are your initial impressions of the SAACI Congress?

Derek Hanekom: Just from the opening session, I think it is great, the atmosphere is good, I think people are generally positive and that’s very important. The keynote address by Zelda La Grange was a very good choice for a good theme, ‘It’s business, it’s personal’. Zelda really reinforced that and I think the focus of this congress is not to get distracted. Let’s do what we do and let’s do it well. And I think that’s a general pervading atmosphere here. I get a sense of optimism and positivity and that’s a great thing.

The Event: You mentioned something very interesting in your welcome speech, that Cape Town is marketed as a gay-friendly city. Do you think that there are other parts of this country that are undersold?

Hanekom: Definitely. Cape Town has everything going for it anyway so whether it’s a gay-friendly city or not, people would come to Cape Town because it’s beautiful and has such a fantastic and diverse offering.

It’s got Table Mountain and the Waterfront and just across the sea for 30 minutes you’ve got Robben Island and then you’re in the Winelands. There are few places in the world that would have so much to offer. When I single out Cape Town as a gay-friendly city, it’s good for our country because you can’t have a gay-friendly city in an unfriendly country – not possible.

Other parts of South Africa that I think are

undersold are small towns. Some of them are fantastic – they’re very diverse – so let me take you just two hours from Cape Town to a little coastal fishing village called Paternoster.

It is exquisitely beautiful, but we have many small towns that are extremely beautiful.

Clarence in the Free State, Pilgrim’s Rest in Mpumalanga – a beautiful place with its own character, its own atmosphere. So that’s one thing that I’d like to highlight. Perhaps these small towns need to be marketed better. They are special, but it also means that we get a better geographical spread in our tourism.

In the peak tourist season Cape Town is bursting at its seams. Some people of course will want to come and see Cape Town, or of course will want to go to the Kruger National Park, but we would like to get them to see other things as well, because that achieves that geographical spread.

STELLENBOSCH 360 IN PARTNERSHIP WITH CAPE TOWN & WESTERN CAPE CONVENTION BUREAU A DIVISION OF WESGRO

CONFERENCE VENUE SPECIAL FEATURE brought to you by

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A GUIDE TO CONFERENCING IN STELLENBOSCH

T

he town of Stellenbosch is the second-oldest and one of the most scenically attractive and historically preserved towns in South Africa. World-renowned as the seat of wine-making and glorious cuisine in South Africa, the town throbs with vitality and modernity.

Stellenbosch is in fact a veritable hub of innovation and business.

Business events in Cape Town and the Western Cape are thriving and the popularity of towns such as Stellenbosch for conferencing has grown in recent years, as business people escape the stresses of the city and realise that business and pleasure are a delicious combination. The diversity of the town’s offerings makes it a yearround conferencing destination.

The concept of a ‘Living Conference Centre’ is an ideal notion to take seed in Stellenbosch.

Professor Ronnie Donaldson of Stellenbosch University did extensive research on behalf of Stellenbosch 360 on the very topic, which details a strategy to turn the centre of the town into a conference venue, complete with a plenary hall, social spaces, breakaway rooms, transport routes and incentive opportunities.

This eliminates the need for a large conference centre and hotel, as there are 700 hotel rooms within 400 metres of the Town Hall, where the

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main plenary sessions would take place. A Living Conference Centre is as easy as a conference being held in one centre, but without the monotony of traipsing around a single venue.

According to Professor Donaldson’s research, there are 11 419 delegate seats within 44 beautiful venues, all within walking distance of each other!

SPORT AND ADVENTURE

Stellenbosch is a town of sports fanatics, with rugby, soccer, cricket and athletics featuring prominently on social calendars.

For the golf enthusiast there are three championship 18-hole golf courses in Stellenbosch, including Devonvale. Six more golf courses are within 30 minutes’ drive of the town.

Nature-lovers are spoilt for choice as horse trails and cycle trails meander through fynbos, mountains and vineyards.

UNIVERSITY AND EDUCATION

Stellenbosch University is one of Africa’s leading public research institutions. Year on year, it attracts students and academics from around the globe, who strive to grow the University’s reputation as one of the top four research universities in South Africa and has one of the country’s highest proportions of postgraduate students, of which almost 10% are international students.

CONSERVATION

With so much invested in nature and the elements, it’s vital for Stellenbosch’s natural environment to be preserved and nurtured. For the active visitor we have hiking, mountain biking and full moon hikes through the conservancy. Permits are available at the Dirtopia Trail Centre on DelVera. We encourage public participation, as 25% of the permit fees are ploughed back into conservation. No visit to Stellenbosch is complete without a visit to Stellenbosch University Botanical Garden, or to the waterfalls in the Jonkershoek Nature Reserve.

The reserve includes the smaller Assegaaibosch Nature Reserve, and comprises the Jonkershoek Mountains and portions of the upper Jonkershoek Valley.

MUSEUMS

Being the second oldest town in South Africa, Stellenbosch is steeped in history. The history of the town is all around you - museums and art galleries are dotted around the town and even historic Dorp Street is a National Monument, with one of the longest rows of surviving old buildings of any major town in southern Africa.

FOOD AND WINE

A visit to Stellenbosch would not be complete without indulging in the

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town’s world-famous culinary scene.

The Stellenbosch wine route is the longest in the world, and one should ideally spend a few days here to really appreciate the variety of food and wine on offer. Stellenbosch wines are exported around the globe, and for good reason. Its winemakers are among the most experienced in the world, and rake in global awards for their unmatched offering.

Stellenbosch is surrounded by towering mountains and vineyards, making any dining experience memorable. But dining is not limited to indoors – enjoy al fresco dining, or a picnic in town or on a wine farm.

For a true cultural dining experience, visit our friendly local communities with their colourful informal eateries, or stay overnight at one of the Homestays and join in the cooking fun with a local family!

CAFÉ CULTURE

The centre of Stellenbosch town is colourful and walkable and on any given morning walk or afternoon stroll, you’re sure to find a café or coffee shop to stop for a while.

Bird and Church Streets converge in a flurry of delicious wine bars and restaurants. Bartinney serves local wines by the glass while Schoon de Companje serves breakfast and lunch, homemade ice cream, freshly baked bread and artisan coffee.

HERITAGE AND ARCHITECTURE Stellenbosch’s rich, colourful heritage dates back to 1679 and is depicted in fine Cape Dutch, Georgian and Victorian architecture. Charming, treelined avenues add to the town’s quaint ambience. Although Stellenbosch is a hub of technological innovation and at the forefront of business in Africa, the town has retained its pleasant ambience and quaintness.

The Stellenbosch Village Museum currently comprises four houses of historical interest, each of which represents a different period in the history and development of Stellenbosch and its people. It’s a great way to get an idea of the iconic architecture of the town.

THE ARTS

Music and art are deeply imbedded in Stellenbosch society. South Africa’s oldest music school, the Stellenbosch Conservatoire, has its home in this

important cultural centre, and there is a collection of galleries and museums housing national and international art collections worth viewing.

“Reflections” is the current outdoor exhibition by The Stellenbosch Outdoor Sculpture Trust (SOST) that features pieces on display at various strategic places across town, by well-known South African artists.

A visit to Cape Town and the Western Cape would not be complete without a stay in Stellenbosch.

CONTACT DETAILS:

t: +27 (0)21 883 3584 f: +27 (0)21 882 9550 e: info@stellenbosch360.co.za Information Office: 36 Market Street, Stellenbosch, 7600 t: +27 (0)21 487 8600 e: conventionbureau@wesgro.co.za w: www.capetownconventionbureau.org

SPIER At Spier we constantly strive to find innovative ways for our business to succeed in balance with our environment and society.

We call our approach to events Conscious Conferencing. From the conference centre’s amphitheatre which can seat up to 430 people, to intimate spaces in the historic Manor House, Spier can cater for large and small conferences, seminars, launches and exhibitions. t: +27 21 809 1100 e: conference@spier.co.za www.spier.co.za

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GAUTRAIN VENUES CONFERENCE VENUES

CALEDON VILLA A stylish environment with the accent on beautiful architecture and art, Caledon is ideal for a maximum of 10 participants.

The private venue has a terrace for lunch and coffee breaks, while accommodation is available in 15 stately rooms.

A common area with a large pool and fascinating garden features ensure that work, sleep and relaxation are effortlessly combined. t: +27 21 883 8912 e: info@caledonvilla.co.za www.caledonvilla.co.za

LANZERAC HOTEL & SPA Steeped in a history dating back to 1692, Lanzerac is a 155 hectare working wine estate situated at the foot of the majestic Jonkershoek Valley. With a maximum seating capacity of up to 150 guests, there are a range of options ideal for corporate or private functions.

Experience the finest hospitality the Cape Winelands has to offer, with warm service, the finest wines and cuisine, and exquisitely styled interiors. t: +27 21 887 1132 e: banqueting@lanzerac.co.za www.lanzerac.co.za

PROTEA HOTEL STELLENBOSCH Stellenbosch is the second-oldest town in SA with magnificent mountain ranges, scenic drives and wine tasting. With 2 neighbouring golf courses, this 180-bedroom hotel offers guests the best of the Winelands and the largest conferencing venues in Stellenbosch,accommodating up to 800 in 8 venues alternatively.

Day conferencing packages, event equipment and WiFi are readily available. t: +27 21 880 9500 e: banquetm@phstellenbosch.com w: proteahotels.com/stellenbosch

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14 | SPOTLIGHT

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All images © IT&CMA and CTW Asia-Pacific

IT&CMA AND CTW ASIA-PACIFIC Seek 'Stickiest Social Sharing' Winner for 2015

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T&CMA and CTW Asia-Pacific 2015 has added a new title to its Sticky Awards honour-roll in search for the ‘Stickiest Social Sharing’ delegate. Open to all registered event delegates, this initiative is aimed at encouraging attendees to share their show experience with peers through social media and via the mobile app in-guide sharing platforms.

“We have delegates who simply enjoy keeping their networks posted about interesting things they are involved in or have discovered. From the sights and sounds of Bangkok, the latest phrase of inspiration they have heard from one of our reputed speakers, to the destinations, products and services that have piqued their interest at the exhibition hall or networking function.

The idea is to reward them for sharing and to encourage more delegates to join in the exchange,” said Darren Ng, Managing Director of TTG Asia Media.

Like the other Sticky Award titles, the ‘Stickiest Social Sharing’ winner will be

determined by votes from other delegates, as well as by the organisers who will consider both the content and frequency of posts that had left the biggest impression. Shares made in the lead-up to the event will also be considered. The winner will be announced during the ‘Sticky Awards’ Networking Lunch on 1 October.

All posts must be identifiable with the delegate’s registered name and company name along with the relevant hashtags #itcma2015 and/or #ctwapac2015 on Twitter, Facebook or the mobile app in-guide photo gallery. Delegates are also required to log into the mobile guide and check themselves in as an attendee to qualify for the award.

Meanwhile, IT&CMA and CTW AsiaPacific’s mobile app guide, powered by Guidebook, will be accessible only by registered delegates, as it contains exclusive event content. This includes the essential Show Directory that features the full list of exhibitors and their profiles (this will replace hard copies), delegate listings, alerts to keep

delegates updated of latest developments, personalisable programme schedules, and interactive floorplans of the exhibition hall and conference areas amongst others.

Delegates will also have access to the mobile guide’s connect function that allows them to see who else is attending the event, and exchange contact information virtually.

“The Connect feature comes in handy given the number of delegates attending the event, and the inability to meet everyone face-to-face during the three days. Checking into the guide allows them to connect with other delegates via their smartphone or tablet.” says Alex Goldberg, Senior Marketing Manager of Guidebook. Organisers will unlock mobile guide functions and update content in the lead-up to the show.

IT&CMA and CTW Asia-Pacific 2015 will be held from 29 September to 1 October 2015 at the Bangkok Convention Centre at CentralWorld. For more information, log on to www.itcma.com or www. corporatetravelworld.com/apac.

CITY OF TSHWANE PRESENTS THE TSHWANE BUSINESS TRAVELLER FEATURE

brought to you by

Make Tshwane the destination for your next business event!

TSHWANE: HOST CITY OF EXCELLENCE

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lending local character with world-class technology and infrastructure, and with a welcome as warm as its climate, Tshwane is the perfect place for hosting an event - of whatever kind, and however large or small.

Le Amohetswe Bohle. Welcome to Tshwane, South Africa’s cosmopolitan capital city; a city that blends local culture and character with world-class technology and infrastructure.

There are few better places in subSaharan Africa for hosting conferences, meetings and events than the City of Tshwane. It is strategically located, easily accessible, and offers more than 100 conference and convention facilities catering for groups of less than 50 to as many as 5 500 delegates.

As an African city of excellence, Tshwane blends a rich culture with world-class technology and infrastructure. Its many attractions, wide range of accommodation options, accessible public transport, and supporting world-class infrastructure make it a destination of choice for business travel.

And its track record speaks for itself: the city has played host to numerous international, regional and national delegations on trade missions, as well as major international sporting events, conferences and business meetings.

Ease of access Getting to Tshwane is easy. It is less than 50 kilometres from OR Tambo International Airport, while three other airports - Lanseria, Rand Airport and Wonderboom - are an easy drive from the city centre. In addition: • Visitors are now able to fly directly

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between Cape Town and Wonderboom on Airlink.

• All long-distance trains and buses stop at Pretoria Station, making it an easy destination for travellers from within the region.

• The Gautrain rapid rail link seamlessly connects Tshwane to OR Tambo International Airport and neighbouring Johannesburg.

Getting around Tshwane is equally easy: the A Re Yeng bus rapid transit (BRT) service travels through the city centre along dedicated lanes, shuttle services are offered by most hotels and conference facilities, and a wide range of car rentals is available for visitors wanting to explore beyond the city limits.

And there is no shortage of attractions to explore across the length and breadth of Tshwane. Its 6 368km² spread makes it the third-largest city in the world after New York and Tokyo.

Intellectual hub Tshwane has proven itself as a leader in academic excellence and scientific research, with more than 80% of all research and development in South Africa conducted here by institutions such as the Council for Scientific and Industrial Research, the Human Sciences Research Council, the University of Pretoria, the University of South Africa and Tshwane University of Technology.

Business visitors have access to world-class hotels and conference centres such as the CSIR International Convention Centre, Centurion Conference Centre, Absa Conference Centre and Irene Country Lodge.

Tshwane is also home to

the Innovation Hub, where leading local high-tech companies conduct development research in telecoms, electronics and information technology.

To call Tshwane a smart city is not merely to apply an IT label, however.

Yes, there is free Wi-Fi connectivity at almost 700 sites across the city, and complete GSM coverage, with GPRS, 3G, HSDPA and Edge available almost everywhere. But the real “smart” in the City of Tshwane is about how people, lifestyle, technology, infrastructure and innovation mix - supported by a sound economic and administrative base.

Further, as the home of more than 130 foreign embassies and missions the largest concentration in the world outside of Washington, DC - Tshwane regularly hosts inbound foreign business missions, sport and medical conferences, seminars and workshops as well as government-related strategy sessions.

On the sporting field With one of the nicest climates in the world, Tshwane is a great destination throughout the year, with mostly sunny, warm days.

This makes it the ideal venue for sports-related events. Tshwane has successfully hosted a Fifa World Cup, Rugby World Cup, Cricket World Cup and All Africa Games at venues such as Supersport Park Cricket Stadium, Pilditch Athletics Stadium - and of course Loftus Versfeld, home of the Blue Bulls rugby franchise as well as a Premier Soccer League football venue.

The city also hosts the Tshwane Open, an international event that is growing in stature each year,

Make Tshwane the destination for your next business event!

co-sanctioned by the Sunshine and European Tours.

City support Because business travel is so important to Tshwane, its Convention Bureau focuses on providing support and strategic advice to meetings, incentives and event planners.

This means that MICE industry practitioners are guaranteed assistance with bids, site inspections and destination information.

In addition, the bureau is able to facilitate meetings with local suppliers, negotiate accommodation rates and help with venue sourcing.

The Convention Bureau also offers help with welcoming delegates at the airports, ensuring publicity for events, and coming up with innovative ideas and incentives.

Down time Tshwane’s accommodation options range from global brand five-star hotels to quaint guest houses and authentic township B&Bs. There’s something for every pocket, including backpackers on a shoestring.

The choice ranges across the

spectrum, from the five-star Sheraton Hotel, with its view of the iconic Union Buildings, to numerous graded guest houses and lodges. In total, more than 7 000 rooms and 400 conference facilities are available in Tshwane.

And as one would expect of a city that is home to a large diplomatic corps, there are also first-class restaurants and bars aplenty, ranging from family-friendly spaces to trendy pubs and dazzling nightclubs.

Shopaholics are also spoilt for choice, both in the myriad open and street-side markets, and in the massive upmarket malls of Brooklyn, Centurion, Irene, Menlyn Park and other suburbs.

And then there are the attractions.

The iconic Union Buildings is home to the Presidency and is where all presidents since the advent of democracy have been inaugurated.

Just below the Buildings is a nine-metre tall statue of Nelson Mandela, his arms spread wide in benediction or embrace.

On the ridge opposite the Union Buildings is Freedom Park, which offers a unique perspective on South Africa’s history as well as a place to

remember the heroes and heroines of the past who struggled for humanity and freedom from oppression.

Just behind Freedom Park sits the Voortrekker Monument, commemorating the Great Trek, when thousands of pioneers of French, Dutch and German descent left the Cape in search of independence and freedom from British colonial rule.

But it’s not just the past that matters to Tshwane. The city has a long-standing relationship with jazz music. Locals and visitors can listen to live jazz performances while enjoying a traditional African meal at many shebeens (pubs) in the city’s townships.

Atteridgeville, known as Soul City, has the reputation of being the jazz capital of South Africa, with more than 50 jazz clubs around the township.

Tshwane is also renowned for its natural heritage, being the only city in the world with a big-five game reserve within city boundaries the 90 000-hectare Dinokeng Big Five Game Reserve.

In short, Tshwane is a city with a welcome as warm as its climate and the perfect place for your event.

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Make Tshwane the destination for your next business event!

COURT CLASSIQUE Court Classique offers a turnkey, convenient city conferencing and meeting venue in Pretoria. Our address offers easy access to central points, such as Gautrain stations, government and diplomatic headquarters and the three conferencing venues can accommodate a variety of meeting needs. The free transfer service within the city, free WiFi, free parking and spacious fully equipped suites add to the delegate experience t. +27 12 344 4420 f. +27 12 344 4419 e. pretoria@courtclassique.co.za

THE FALLING FEATHER INN The Falling Feather Inn offers you a warm welcome. The guest house is situated in the upmarket suburb of Val-de-Grace, Pretoria, only 1km from the CSIR. Feel at home in our stylish and comfortable interior. We have eight TGCSA 4 star-graded rooms in the main building and five units in the annex (All rooms en-suite).

Wi-Fi hotspot, tranquil, lush garden with braai facilities, swimming pool, lapa and free parking. t. +27 72 223 6511 e. info@thefallingfeatherinn.co.za www.thefallingfeatherinn.co.za

SOUTHERN SUN PRETORIA Southern Sun Pretoria offers a choice of conference facilities.

The hotel can host a variety of events from intimate boardroom meetings for 12 to cocktail functions for 520. Situated only 5km from the Pretoria or Hatfield Gautrain Stations, the hotel offers 240 well-appointed en-suite rooms. t: +27 12 444 5500 f: +27 12 444 5501 www.tsogosun.com BROUGHT TO YOU BY

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CSIR INTERNATIONAL CONVENTION CENTRE | 19

CSIR INTERNATIONAL CONVENTION CENTRE: Innovative and Authentic

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The CSIR International Convention Centre was the first international standard convention centre built in South Africa. The centre is host to more than 700 diverse workshops, meetings, conferences, congresses, conventions and exhibitions annually, hosting over 70 000 patrons a year at these events.

To meet constantly changing trends, the CSIR ICC has done numerous refurbishments aimed at creating a space that will provide subconscious cues to enhance conference delegates’ experiences.

More than 86 000 patrons were accommodated by the CSIR ICC during 2014/2015, an increase of more than 16 000 from the previous fiscal year. Bronwen Cadle de Ponte, General Manager of the CSIR ICC, says, “We believe that this, as well as the ICC’s other accolades received during the year, testifies to the demand for sterling service and international standard products offered by the ICC.” Some notable events hosted at the CSIR ICC during the year include the 33rd Annual Southern African Transport Conference and Exhibition; No Dig SA 2014; Sustainability Week Congress and Exhibition; the 9th World Congress on Engineering Asset Management; UNIPATH 2014; and the 14th SA Agricultural Outlook Conference.

The CSIR ICC has numerous innovative products and services that offer an authentic South African experience. Visitors are invited to pick herbs growing from the extensive herb and vegetable garden situated at the Centre’s front entrance. The herb garden enables the CSIR ICC kitchen to create bespoke menu offerings on demand demonstrating that food is not merely a physical pleasure but part of a holistic experience that results in fulfilment of clients objectives.

“From our front entrance through all our venues, we like to wow our guests and keep their minds enthused – there is nothing more

detrimental for the outcome of a conference or meeting than boring, bland spaces and catering,” concludes Bronwen.

An added advantage of hosting an event at the CSIR ICC is the outdoor dining space and deck which offers an option for a South African “braai” surrounded by the convention centre’s soothing setting – perfect for bird watching enthusiasts seeking a quick reprieve from business talk.

An everyday occurrence at the CSIR ICC is that the conference lunch buffet is served on the deck, in this tranquil natural setting, giving delegates an opportunity to refresh their minds and have a break from being indoors.

Conference lunches at the CSIR ICC always include an interactive surprise element such as a braai manned by the ICC’s chefs who prepare each delegate’s meat or poultry to cater for individual preferences.

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SAACI CONGRESS 2015 W

ith the who’s who of South African business events in attendance, the 2015 SAACI Congress was a veritable hub of collaboration and innovation.

From the flawlessly executed logistics, the scrumptious cuisine, the excellent networking opportunities and the well-thought-out programme of events; the Congress’s theme of ‘It’s Business, It’s Personal’ resonated on a memorable level.

SAACI CEO Adriaan Liebetrau was constantly available to discuss industry progress, the day ahead, or to share a laugh.

This inimitable warmth of character injected vitality into an association that is increasingly becoming known for its modernity.

Embracing future trends was a key focus of the Congress, with cutting-edge tech a focal point in workshops and presentations.

But the business was indeed made personal by the presence of speakers such as Zelda La Grange, Nelson Mandela’s trusted PA and confidante for many years. Her hilarious anecdotes and moving narrations drew the audience ever closer to the great former statesman. Their close collaboration made for wonderful lessons in humility, gratitude and strength. An excellent choice indeed for a keynote address and one that brought home the Congress’s theme.

On a business note, industry heavyweights such as Minister Derek Hanekom, Amanda Kotze-Nhlapo, Thulani Nzima and Nina Freysen-Pretorius brought delegates up to speed with the latest statistics and innovations in the sector, while the differing formats kept the tone of the Congress fresh.

The Westin in Cape Town’s CBD is to be congratulated for its seamless performance, with the facilities and food showcasing the behind-the-scenes skill of Westin staff.

We at the Event magazine cannot wait to see what Adriaan and his team have to offer in Mangaung next year.

OPINION | 21

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BIDDING FOR WORLD EVENTS The Bid Process

by Nonnie Kubeka

Nonnie Kubeka, General Manager at Gauteng Tourism Authority, is a wealth of information on bidding for largescale events, with experience to match her expertise. She shares with Kim Muller exactly how the bidding process works, what to expect if you’re planning to submit a bid, and why successful bids are so important to the business events industry, and the national economy. This is part one in a three-part series.

The Pre-Bidding Phase This is essentially when you as the bidder considers whether this particular event is worth your time and suited to your host country. “The pre-bidding phase is where you do the research about the event, and the research can be desktop research, or you can do what you call a fact-finding mission,” Nonnie says. “On that fact-finding

mission, you meet the organisers, you meet the owners, you talk to different people, you meet those who have done the economic impact studies of maybe three events.” She

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he bidding process is no easy task, and is only used for specific events within the MICE sector, namely association conferencing events and mega or major events – like the Durban 2022 bid that South Africa put forward for the XXII Commonwealth Games earlier this year.

“Mega and major events have an international element that we have to bid for,” Nonnie explains. So for the mega events, together with the association business, you use a bidding framework as a guide to attract that particular business.”

Of course, as with any event, there is a general bidding process that needs to be followed. As a continent, Africa has only in the last decade or so been bidding for major events and as such, many economic development agencies, tourism heads and convention bureaux are having to educate themselves and put in immense amounts of research in order to get the best results.

Naturally South Africa leads the pack, as the recent ICCA rankings alone have shown us. “It is an empirical reflection of growing confidence in South Africa and a confident indication that we may expect our share of the global market to grow,” SA Tourism CEO Thulani Nzima told the press in May this year. “In 2013, South Africa hosted 118 international and regional business events.

That number rose to 124 in 2014.”

Not only does South Africa lead the continent in association meetings, but it has also hosted its fair share of mega sporting events: the Africa Cup of Nations in 2013, the FIFA World Cup in 2010, the A1 Grand Prix in 2006 and the ICC World Cup in 2003, to name just a few. But before we can get excited about the raging fans, the influx of tourism opportunities, the mammoth growth in infrastructure and the hosting of the much-anticipated event, the pre-bidding phase must take place.

goes on to use the World Expo as an example of a fact-finding mission: “World Expo was held in China in 2010, it’s in Milan now, and it’s in Dubai in 2020. If I wanted [to host World Expo] then I’d have to talk to all the people that have won the bid before.”

The Letter of Intent After ensuring you’ve put in all the necessary research, you are then able to put forward a letter of intent. This letter essentially endorses your interest in bidding for a particular event. “It’s a letter to

say that as a country, province, or whomever, we intend to bid for this particular event, and we are going to go according to the rules and regulations,” says Nonnie. Now you’ve successfully reached the bidding phase.

Be sure to catch Part Two of Bidding for World Events where we explain what’s included in a bid document and find out what makes a successful bid.

22 | SPOTLIGHT

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THULANI NZIMA at the SAACI Congress SA Tourism’s CEO Thulani Nzima weighs in on the 2015 SAACI Congress and why it’s imperative that we as an industry collaborate more efficiently.

The Event: What are your impressions of the SAACI Congress?

Thulani Nzima: It’s always very exciting – they’ve never disappointed us – and from a

South African Tourism point of view, these are key partners in the industry because they bring together all the stakeholders we want to deal with.

It also creates an opportunity for networking, and also a bit of fun. In this industry you need relationships and they are very, very important for your success; it’s a collaborative function.

The Event: Collaboration was really the buzz word at the industry feedback session. Do you think that that is the way to move forward?

Nzima: Without a doubt. This industry, as I indicated, has a lot to do with relationships. If you look at how businesses and conferences are secured in this space, it works on the basis of a pipeline, and what it means is that you secure a conference today for the next three years. It’s not something you secured that’s going to happen next week. In the South African environment, the important partners we need to have on board will – for starters, your professional conference organisers, it is important for South African Tourism to

work with all the convention bureaux in the country and we know them very well. Our Chief Convention Bureau Officer, Amanda KotzeNhlapo, chairs a subvention committee of all the provinces and the cities that have got convention bureaux.

It is also very important that we have an alignment in terms of how we present the country, and how we put together the bids. So it’s really an all-hands-on-deck kind of approach where you bring all these key stakeholders to help in the alignment. And then we also need the media behind us, to understand what it is that we are trying to pitch for the country. Of course, at the moment we are also bringing on board as part of that collaboration, various government entities because they have the budgets – the cities also have the budgets. Some of the association business we are winning are on the basis of a very aggressive bid so there’s a fund that you have to have in place that’s going to boost some of the conference bids that we have.

The Event: So you’ve seen quite a bit of success from that?

Nzima: From a return on investment, we are actually very happy. Let me give you some numbers: if you go back to 2013, we invested about R5-million to support bids,

and those bids translated to a successful 97 association meetings that we had in the country. It maintained our position in ranking

by ICCA at number 37, and they represented a contribution into the economy in the region of about R3.5-billion – so the return on investment, you really can’t doubt.

Then in 2014, we supported and as a country succeeded in hosting 124 association meetings, and that improved our ranking as a country, from number 37 globally, to now number 32. It may sound like a small number but it’s very important. And this is an indication of the impact on our return on investment and we invest so that we can improve our standing, but also our position in the rest of Africa and the Middle East. We have maintained position one, as South Africa, and Durban, Cape Town and Johannesburg have obviously improved their positions as well. In the meetings that we’ve had, the 124 meetings, Cape Town hosted about 47% of those so Cape Town is popular – it’s got the facilities. So the general ROI continues to look good.

In the current financial year, we have 52 bids that we have supported, already 13 of them have been converted into business, and those 52 bids will generate an estimated R1.7-billion into the economy – and I can tell you we didn’t spend R50million to support those, it’s much less than that! And then also in terms of the numbers it’s going to bring as delegates is substantial. For the next five years we have secured 177 business events coming here, which will contribute an estimated R3.5-billion and upwards of 25 000 delegates coming into this country.

The return on investments is quite substantive, but what is happening in terms of the knowledge economy, what these association meetings will bring into the country – is skills and transfer of skills and knowledge.

OPINION | 23

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A Chat With

CRAIG NEWMAN

UFI’s Africa board member shares his thoughts on associations and how the continent is the next big thing in the global business-events economy. This is part one of a two-part series.

The Event: What is your vision and plan for the continent from an association perspective?

Craig Newman: I think the next big market for exhibitions is Africa. China, Asia and India – all those markets are now expunged. So the big exhibition companies from around the world are continuously looking for where they are going to have income growth, where they are going to grow their company, where they will grow their footprint; which inevitably grows their revenue – and really, Africa is the next best market. As South Africa, we are very strongly positioned to take advantage of this opportunity and my role within UFI is to bring the big and experienced exhibition companies from around the world together with local companies and organisations, and look at how we can grow together into the rest of Africa.

That is my ultimate goal. It is going to take a while because I am not even there a year yet, but my intention is to create those kinds of links.

The Event: How will you go about doing that?

Newman: Fortunately, we are quite organised here in South Africa as far as the different associations [are concerned], like SAACI, for example, which is also a big player in the MICE industry as well as exhibitions, and we’ve got EXSA. So with those vehicles we need to expand our footprint as South Africans and get more involved with our neighbours: Botswana, Namibia, Zambia and Zimbabwe; and let them understand the big potential within the MICE industry and business tourism market so that we can offer Africa as a market place to the rest of the world.

The Event: How has the world’s perspective of Africa changed in the last few years?

Newman: Africa has always been on the radar, especially from the exhibitions industry side, but it was always a point of when the focus would

be on Africa…I think what the big exhibition organisers and big exhibition companies, what they had as plans three years ago was to say, ‘well, in the next ten to fifteen years, Africa is going to be our focus’. That has come much closer. I think it will be literally in the next three to four years. You’ll find there will be much more participation of the big exhibition companies from around the world in Africa…

We as South Africans need to take note, we’ve got the experience, we’ve got the expertise, we’ve got the know-how, the infrastructure. It is all here. We just need to put ourselves out there into that marketplace and say, ‘we can be your conduit to get into Southern Africa’. From there we’ll move through Sub-Saharan Africa and into East and West Africa. It is so critical for us to realise that we need to put ourselves forward as that conduit.

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© Sandton Convention Centre

© Gearhouse

CONFERENCES AND EXHIBITIONS The Lowdown on Budget, Labour and Logistics Part 2

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ften when we think of conferences and expos, we get excited about the inspiring speakers, the jampacked programme, networking and even marketing. But all these aspects hinge on getting three main components right: labour, logistics, and budgeting. The latter actually defines how well the former two are executed and is inextricably linked to how innovative and effective a conference or exhibition is.

“Budgets are an important ingredient in any business best practice. Budgeting for exhibitions and conferences is no different.

The size and scope of marketing spend will have a material impact on how, when and where businesses exhibit or participate in conferencing.” A concise breakdown from Gary Corin, Managing Director of Specialised Exhibitions Montgomery, a company known for hosting events like Markex and Propak Africa.

Last month, industry heads share their thoughts on how budgets are key to the conferencing and exhibitions industries. In Part 2, we explore the challenges of business events and share tips for creating a memorable event.

As we’ve already discovered, budgets for events have been in steady decline over the last few years. This has effectively stretched conference venues to be more innovative in their product delivery with less money, Mati Nyazema, Executive Director of the Sandton Convention Centre explains. “We have to

find economical but interesting ways to turn venues around due to the cutting back of setup and breakdown times which suit both the clients’ budget and our labour force. This is often very challenging and the most successful way of achieving this is in engaging in conversations with our core suppliers including AV, decor, food and beverage, etc.” She goes on to say that the necessity and ability to plan correctly “is critical as there is no gap for error, and the ability to think out of the box is essential”.

Although government business has slowed down in general and the conferencing industry can be described as stable, exhibitions are a growing sector. “Lifestyle shows for

consumers and B2B exhibitions lead the growth in this sector,” Nyazema says, adding that competition on pricing remains among venues – something that is healthy for a growing economy.

One of the other challenges the local conferencing and exhibition industries face is ROI, says Corin. “SA has attracted a lot of international organisers which has led to an improved standard of the industry as a whole. The challenge remains to ensure that marketers achieve a ROI on all of these competitive offerings,” he explains.

But perhaps one of the reasons SA has attracted so many international events is because of its exchange rate. And, of course, this can have an adverse knockon effect locally. Zaida Enver, CEO at Pure Grit Project and Exhibition Management, explains: “With the downturn in the economy and ever-depleting marketing budgets, the decision to exhibit or partake in a conference has become more difficult; when in fact organisations should be marketing themselves even more aggressively.”

FEATURE | 25

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Tips to take your event to the next level We asked this article’s contributors what their top tips are for creating a successful business event in Africa, and the results are in.

Robyn D’Alessandro, National Marketing Manager, Gearhouse SA: “Engage your technical supplier as early in the planning process as possible, you’d be surprised how much more you can achieve with your technical elements than many Event Managers/ PCOs realise.”

“Check your supplier’s credentials, you have only one chance to make a good impression and the technical aspects can sometimes make or break your event.”

[You must have] “the ability to be flexible, adapt and find quick fixes.”

“Understand the market, industry sector and barriers to trade from both the buyers and exhibitors perspective.”

“Local knowledge is invaluable – employ local.”

“The type of event must match the destination – you can’t have a fisheries conference inland.”

“Be adaptive and innovative, if there is not venue to do a formal sit down dinner nothing stops you from doing a cocktail ‘braai’ under the stars.”

“Always find a local organising support in the area that knows the suppliers and can tell you of possible locations you are not aware of.”

Mati Nyazema, Executive Director, SCC: “Delegates are smarter today and more demanding when it comes to the content of the events they attend.”

“Technology is the key for hosting successful business events as delegates need and want to be in touch all the time.”

“Content delivery is exceptionally important and organisers need to be extremely creative in how this content is delivered to delegates.”

Gary Corin, Managing Director, Specialised Exhibitions Montgomery: “Cut the cloth – understand that Africa is a unique market.”

“Have realistic goals.”

“Be prepared to roll up your sleeves and work hard; very, very hard…” © Sandton Convention Centre

Zaida Enver, CEO, Pure Grit Project and Exhibition Management:

Adriaan Liebetrau, CEO, Southern African Association for the Conference Industry:

26 | FEATURE

www.theevent.co.za

EXPO CENTRE: Legacy of Success

A Taste of the Extraordinary

JEC gives back on Mandela Day

On Saturday 27 June, the Johannesburg Expo Centre hosted an extraordinary event for all those with a desire to unlock The Republic of Extra Cold with Castle Lite.

Known as The Embassy, this phenomenal collaboration featured award winning live artists, SA’s top DJ’s and a host of creative performers.

Hosted by Toll A$$ Mo and Nomuzi Mabena, the event included artists such as Cassper Nyovest, Black Motion, Red Code Drum Corps, Ricky Rick, DJ Speedsta, Boyz N Bucks, DJ Dimplez, 1st Project, DJ Speedsta, Major League and Culoe De Song who created a spectrum of songs, the like of which Johannesburg has never seen before.

“The Expo Centre provided the perfect playground for this event,” says Lara Cohen of O’mage, the event management company.

The result was the hottest mash-ups of cool genres brought to life by breath-taking aerial acts, high-energy choreography and pounding percussion. A party we won’t soon forget!

The JEC and its service providers celebrated International Nelson Mandela Day with a project to revamp Inkwenkwezi Primary School based in Diepkloof, Zone 6 Soweto. Having adopted this school for the past five years, Craig Newman and his team, as well as a number of service providers and partners set about painting and refurbishing the school from 15 to 17 July 2015.

Fourteen classrooms were painted including the computer room; staff room as well as the library and 169 broken windows were fixed and replaced. All of the classroom doors were fixed and refurbished and all light switches, plug points and lights were repaired. A vegetable patch was also planted in order to help the school provide the pupils with two meals a day.

“We want to give these children hope,” explains Newman. “They might feel disheartened because of their domestic circumstances, so let’s make them feel that there is hope in their schooling environment. Let’s encourage them to aspire to become top achievers in school.”

The Republic of Extra Cold with Castle Lite

Inkwenkwezi Primary School revamp on Mandela Day

The Republic of Extra Cold with Castle Lite

FEATURE | 27

www.theevent.co.za

JEC hosts Ultra Fest for a third time!

Desrae McDonnell: Events and Exhibitions Manager

Refilwe Mokgaotsi: Marketing

The largest electronic music festival in African history is returning to the Expo Centre to delight audiences for two consecutive days on Friday, February 26 and Saturday, February 27 2016.

Following its record-breaking success in 2014 and 2015, Ultra South Africa makes its third appearance at the Johannesburg Expo Centre Nasrec in 2016, with every intention of making history again.

Over 40,000 fans pass through the gates each year to experience the eclectic and diverse sounds of the festival, with the sounds of major international artists being finely balanced with the inclusion of some of South Africa’s biggest and best talent.

“The Johannesburg Expo Centre is the ultimate venue for the Ultra brand,” says Tony Feldman of Ultra South Africa.

“It suits our purposes perfectly and the service is always professional.”

With a line-up that promises not to disappoint, the third instalment is certain to be a success. Registration for 2016 has officially opened and early bird tickets have been on sale since 30 June 2015.

For more information, visit: www.ultrasouthafrica.com

Liesel Da Costa: Marketing

Craig Newman: CEO

Vanessa Wilson: PA to CEO

Hannes Venter: General Manager

Christo Venter: Maintenance Manager

Believe Sibiya: Marketing

Tracy Tladi: Finance and Administration

Ziad Khan: General Manager ZF Cleaning

Tracy Malebana: Marketing

28 | TECH TALK WITH KIM

www.theevent.co.za

EVENT TECH TRENDS IN 2015 A © iBeacons

s an avid follower of all things tech, and having written this column for the better part of a year now, it was refreshing to see that I’ve been on track whilst sitting in an event tech trends presentation at this year’s SAACI Congress. Steve Mackenzie, Vice-President of the Global Channel at eTouches, a leading event software company, shared some of the things shaping the industry in 2015.

1. Hybrid Events

© Incharged

Although hybrid events – a mixture between physical and virtual events – have been taking off globally, Africa has yet to see a large uptake in these kinds of shows. One of the main reasons is internet connectivity, although the recent Leadercast conference held in Atlanta saw Capetonians converge for its hybrid livefeed event. Mackenzie’s advice to those wanting to organise a hybrid show is test, test and test the equipment again, as a fair bit of work and audio visuals are required.

2. Beacons © Monster Displays

These nifty gadgets saw a lot of hype towards the end of last year. Beacons are a low-cost piece of hardware, small enough to attach to a wall or countertop.

Using low-energy Bluetooth connections to transmit messages or prompts to smartphones or tablets, they are ideal for attracting delegates to your exhibition booth, although the downside is that you often need an app, and it needs to be wellpromoted beforehand.

© Jack of Trade Apps

3. Charging Stations We’ve all seen these at airports and various festivals and international events, but charging stations are taking things a slight bit further with Bright Box. These cell phone chargers have a locker you can store your electronics in so that you don’t miss

an all-important conference session. So far, it’s become extremely popular in Asia Pacific and the States.

3. Social Walls Social communication has become one of the most important marketing functions of any event, and social walls have taken things a step further so that delegates can actually see their response to an event in a prominent place. In addition, many events are now including leaderboards in their social walls, for instance, most retweets, most favourites or most tweets. This has really gotten folks engaged and as a result, further marketed events to the public.

4. Mobile Usage and Apps Africa has become synonymous with mobile technology and mobile usage is at an all-time high. This has also changed the way we view the web, with more and more sites opting for responsive design, and with more and more devices hooking up to mobile apps for further interaction.

Apps, too, have taken off, with event registration via cell phone growing exponentially, and as a result, pushing the price for app development down.

Mackenzie warns, however, that this is not for everyone and that much market research is needed to ensure it is a viable investment for your event.

5. Data Analysis and Analytics Big data can make a world of difference for your company, brand or event. Once delegate data is collected, it can be analysed to show you how to better your event and where the pitfalls are. It also gives you a more rounded view on what your delegates are engaging with. It can help identify sales leads and create a more personalised experience – not to mention the fact that it’s a marketer’s dream!

SPOTLIGHT | 29

www.theevent.co.za

New Additions to the

MCI SOUTH AFRICA TEAM M “ in the meetings industry started in 2009, when he joined Global Conferences Africa in the position of National Sales Manager. He then went on to become a key member of the management team at Event Dynamics, where he was instrumental in attracting and securing a number of high profile international conferences and events for South Africa.

Tebbutt, who is based in Cape Town, has enjoyed an illustrious career in advertising, marketing and event management with companies such as BBDO, the Seeff Group and Protea Hotels. His core area of expertise is exhibition sales, business networking and sponsorship raising, having been a partner at Impact Exhibitions and recently concluding a tenure with the Cape Chamber of Commerce, where he was responsible for driving membership liaison.

McIntosh and Tebbutt’s combined knowledge of the meetings, events and exhibition industry is invaluable.

“

CI South Africa is pleased to announce the appointment of Jim McIntosh in the role of Director: Business Development & Marketing and Nigel Tebbutt as Manager: Sponsorship and Exhibitions.

According to MCI South Africa Managing Director, Rashid Toefy, these appointments come at an opportune time as the company expands its event footprint into Africa. “Both McIntosh and Tebbutt are seasoned experts in their respective fields and bring a wealth of knowledge, experience and expertise to the company”, said Toefy.

McIntosh, who is based in Johannesburg and who oversees the business development portfolio of the business has enjoyed a career in the travel and tourism industry that spans over 20 years, across three continents. His journey

“McIntosh and Tebbutt bring valuable know-how to MCI South Africa and are going to play an instrumental role in enhancing our value proposition”, said Toefy. “Their combined knowledge of the meetings, events and exhibition industry is invaluable as we look to define more innovative solutions for our clients and grow our presence across Africa,” concluded Toefy.

30 | EVENT GREENING FORUM

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TALKING EVENT GREENING at the SAACI Congress 2015

I

f you ask most people, “What do you want for your birthday?” they will most likely make a request for some consumer product made in China. Well, this year for my birthday I had the pleasure of going down to Cape Town to give a talk on event greening to a room of young up and comers in the events industry.

Talking to the young bright faces in the room, the first thing I realised is how little education there is around the basics of sustainable living in general. This reminded me there is still a long way to go when it comes to creating a sustainable future in South Africa.

The second thing that hit me was the excitement and curiosity about running green events, and the willingness to learn which came from the host of questions I received during the lunch break.

This made me feel hopeful about the future of the events industry in South Africa.

The theme of my talk was “Innovate and Create, Sustain and Entertain”. One thing that came out from the talk was that you

“

do not need to compromise on quality to host a green event, nor does it need to cost you more money. By looking at behavioural changes and simple greening techniques, such as recycling, using up-cycled and reusable materials and sourcing from local suppliers you can reduce the cost of your event, meaning you have the money to spend on other “nice to haves”.

There is also a growing trend in the hospitality industry towards sustainability, and when hosting an event people are now asking, “What sustainable initiatives is my potential hotel taking part in?” I believe that consumer awareness and awareness from the events industry really does have the power to make positive change that can ensure a sustainable future for both the events and tourism industry in South Africa.

I left the venue feeling very inspired and I look forward to seeing all these young professionals contributing to green events in the near future.

Thank you to the Event Greening Forum for the amazing opportunity.

The theme of my talk was “Innovate and Create, Sustain and Entertain”. One thing that came out from the talk was that you do not need to compromise on quality to host a green event, nor does it need to cost you more money.

“

by Rebecca Henderson

About the author: Rebecca Henderson works for Earth Probiotic Recycling Solutions, a food waste recycling company, which focuses on the diversion of food waste from landfill using the Bokashi composting method. At the beginning of this year she was co-opted onto the Event Greening Forum committee and has been part of the minimum standards technical working group. Due to her passion and enthusiasm for sustainability and event greening, the EGF thought she would be the ideal candidate to speak on behalf of the EGF at this year’s SAACI conference.

SPOTLIGHT | 31

www.theevent.co.za

MINI AIRLINE FAIR REPORT

by Imogen Campbell

R

ecently, The Tsogo Sun group’s Southern Sun Cape Sun hotel hosted a Mini Airline Fair. There were number of exhibitors and each stand had about three representatives. It was a travel industry event and agencies like SureTravel, Pentravel and Club Travel had contingency of staff present. Some were looking forward to the wonderful prizes to be won; these included hampers and even airline tickets to varying destinations.

Exhibitors shared pamphlets, pens and other goodies at their stands. South African Airways’ stand included a quiz for entrants to qualify for the prizes. It was a novel and fun way to inform agents about its latest offering. The focus of the day was on airlines with Africa-specific interest.

•

Skywise’s representative, Commercial & Travel Trade Manager, Mariska Wolmarans, said that their aim was to introduce new routes between Durban-Johannesburg and DurbanCape Town. They hoped that the official announcement would be done in

•

•

•

•

August and they should be ready to fly

by September. They also planned on starting new routes into Africa by the end of the year, Zambia, Zimbabwe and Angola was specified, as they had already acquired the licences. They were also considering an increase in Saturday flight offerings.

Ethopian Airlines, Africa’s largest airline, has commenced the EthiopiaCape Town services on and has a Cape Town Office.

South Africa Airways’ Enid Sinequan revealed that they have a new programme, called Step-up, where the agents can bid for business-class upgrades. The requests must be done 48 hours prior to the scheduled flight and there is a sliding scale on the bid.

Arik Air is a specialist airline in West Africa. Their representative, Lorene Steinmann, told me that the airline started when the CEO needed safe and reliable flights to and in Nigeria; soon he was servicing his friends in the region with the same requirements.

Tapping into the lucrative route he has not looked back and has serviced Johannesburg route for the last six years. Already IATA members and winners of industry awards, they tap into the expat and oil industry traveller market of the region.

CEM Air is a relatively new local carrier that was not well known even among

•

•

industry personnel. Their scheduled services have been operating for three years; it flies direct to Margate, Sishen, Bloemfontein and Plettenberg Bay. They are planning more routes in the coming 6-8 months. Their representative Nicolene Myburgh, emphatically stated that the airline was a most personal one, referring to their customer service.

Condor, the seasonal flight carrier, is scheduled to resume flights between Cape Town and Frankfurt in October 2015.

Air Namibia’s representative, Eloise Steinmann, seemed very excited about the Windhoek-Frankfurt route and was keen to promote Windhoek as a stopover as an alternative to Johannesburg.

Walvis Bay to Cape Town direct is their newest route and introduced recently.

A recurrent theme was the availability of inflight flatbeds. A unique offering was from the innovative El Al Airlines, who informed delegates about their plan for aircraft where entertainment units would no longer be attached to seats, but that every passenger would have access to an iPad and load it with the desired content via app at arrival.

The Tourism Business Council of South Africa, addressed the delegates on industry challenges like the unabridged birth certificate issue linked to visa changes recently implemented and Lufthansa’s €16 GDS booking fee.

32 | SPOTLIGHT

www.theevent.co.za

LOERIES 2015: T

his year Loeries®Creative Week™ moved to Durban’s sunny shores, and continued the celebration of the exceptional creative talent across Africa and the Middle East.

A total of 299 awards were handed out, including 35 Gold, 68 Silver, and 120 Bronze Loeries®.

A Chat with John McDermott - Gearhouse Business Development Manager The Event: What are some of the complexities of setting up for the Loeries?

John McDermott: While the Loerie Awards is a complex event, the planning for the next event starts immediately on completion of the current one. This enables an event development process as well as timeous planning to facilitate a smooth execution. The brief is always extremely specific but the Loeries team is always open to input from Gearhouse specialists.

While the event can feel intimidating at times due to the nature of its audience, we have endeavoured never to become complacent with it, or the delivery of any other event for that matter. Gearhouse Group is constantly working with the Loeries Committee and the Committee’s appointed production companies to improve the event year on year and with the aim of maintaining a fresh and innovative event in line with international trends The Event: Each year Gearhouse manages to put on a more spectacular show at the Loeries. How do you do it?

McDermott: The Gearhouse Group is continually evolving with the latest technologies and skills to provide all our clients with outstanding events and services.

Creative Talent Honoured in Durban

All photos by 2015 Loerie Awards, Gallo Images (Pty) Ltd

Prize

Category

Country

Brand

Product Entry

Agency

Title

Gold

Live Events

South Africa

Northern Cape Tourism

World Tourism Day

Witch & Wizard Productions

The Desert Comes Alive

Silver

Live Events

South Africa

Absa

Brand

The Jupiter Drawing Room Johannesburg

Art Needs You

Silver

Live Events

South Africa

Brandhouse

Heineken

M&C Saatchi Abel

Open Your City: Open Jozi

Silver

Live Events

South Africa

Red Bull

Energy Drink

Publicis Machine

Doodle Art

Bronze

Live Events

South Africa

Castrol South Africa

Castrol Oils

Geometry Global Johannesburg PTY LTD

The Castrol Engine Experts Experience

Bronze

Live Events

South Africa

Brandhouse Beverages

Johnnie Walker

King James Group

The King of Flavour Experience | Meet Your Match

Silver

Live Activations

Kenya

Discover Movies

Instavideo Service

Scanad Kenya Limited

Instavideo Service

Bronze

Live Activations

South Africa

Toyota South Africa Motors (Pty) Ltd

The Lexus LS's Precollision System

FCB South Africa (PTY) LTD

The Billboard The Knows What You're Thinking

Bronze

Live Activations

South Africa

Volkswagen South Africa

New Polo

Ogilvy & Mather Cape Town

PoloTag

Gold

Live Events Sponsorship

South Africa

Sanlam

Sanlam

King James Group

Woordfees 2015

Silver

Live Events Sponsorship

South Africa

Nedbank

Corporate

Joe Public

Nedbank Design Indaba

Bronze

Live Events Sponsorship

South Africa

Dimension Data

ITC Solutions Eg. WIFI And Network Connectivity And Video Conferencing Solutions

OwenKessel Leo Burnett

Bringing The World to the Absa Cape Epic

Bronze

Live Events Sponsorship

South Africa

Red Bull

Red Bull

VWV Group / Publicis Machine

Red Bull X-Fighters SA 2014

Gold

Effective Creativity

South Africa

Coca-Cola South Africa

Coca-Cola

FCB South Africa (PTY) LTD

Coke Bobby

Gold

Effective Creativity

United Arab Emirates

Sawamninjah

Rescue Radio

Geometry Global Dubai

Rescue Radio - The Rescue Continues

Silver

Effective Creativity

South Africa

Haven Night Shelter on Napier

The Street Store

M&C Saatchi Abel

The Street Store

Silver

Effective Creativity

South Africa

Bell's

Bell's Extra Special Scotch Whisky

King James Group

The Reader

Bronze

Effective Creativity

South Africa

Nedbank

Ke Yona Team search

Native VML

Ke Yona

Bronze

Effective Creativity

South Africa

Modjaji Books

Reading & Writing Platform

Native VML

bookly

Bronze

Effective Creativity

South Africa

One School at a Time

Project English

Joe Public

Project English

Bronze

Effective Creativity

South Africa

Brandhouse Beverages

Johnnie Walker

King James Group

The King of Flavour | Meet Your Match

34 | COUNTRY SPOTLIGHT

www.theevent.co.za

© Francois Daniel Campbell

© Zimbabwe Tourism Authority

ZIMBABWE Beauty off the beaten track

by Imogen Campbell

Climate It has a tropical climate that is moderated by altitude and does not experience the cloying temperatures of some of its neighbours. The rainy season is November to March. Daytime temperatures in the dry season, April to October are still pleasant, with plenty of sunshine, but morning and overnight temperatures can dip to 5°C.

Venues The Harare International Convention Centre is popular as a venue to host international events.

The centre is housed under the Rainbow Towers Hotels and is administered by the Rainbow Towers Group.

© Zimbabwe Tourism Authority

Z

imbabwe is situated in south-central Africa, wholly in the tropics and surrounded by South Africa in the south, Botswana in the south-west, Zambia to the north-west and Mozambique to the east. Namibia borders it on the most western point. Though landlocked, its most spectacular feature is a world-renowned curtain of water on its border with Zambia, a natural wonder of the world, “The Victoria Falls”. The country is roughly the same size as Japan, but slightly bigger than Germany. Renowned for safaris, it is one of the best places in the world to see the “Big Five”. It also has Lake Kariba, the largest man-made lake and reservoir in the world.

Together they offer the following facilities: • A multi-functional 4 500-seater auditorium • 12 additional meeting rooms of various sizes • Simultaneous interpretation facilities for up to 11 languages The Meikles Hotel in Harare is an iconic, luxurious 5-star hotel in the capital and celebrates its centenary this year. It has an especially striking roof top garden, which is also used as an al fresco venue. It has a number of conference venues available in the following seating arrangements: Room Name

U-Shape

Conference

Cinema

Cocktail

Boardroom

Stewart I

30

50

100

100

-

Stewart II

50

100

200

250

-

Roof Top Garden

-

125

150

-

Balmoral

12

20

30

50

20

Edinburgh I & II

20

25

30

40

20

Glamis I & II

25

30

40

60

30

Windsor I & II

15

15

20

25

12

Mirabelle

45

50

80

100

30

COUNTRY SPOTLIGHT EVENTS | 35 41

www.theevent.co.za www.filmmakerafrica.co.za

Three international airports serve Zimbabwe.

The main hub is Harare International Airport at the capital, Bulawayo’s Joshua Mqabuko Nkomo International Airport and the newest is the Victoria Falls Airport which is a gateway to its most famous landmark. Various carriers from around the world operate in the region and include South African Airways, Kenya Airways, Ethiopian Airlines, Emirates, Angola Airlines, Air Zimbabwe, British Airways, Kulula, Air Namibia and Air Botswana. The highlighted airlines fly to the Victoria Falls.

Getting around Some roads are not in good condition in the country, but are still navigable. Popular car rental companies provide services and online booking is easily arranged.

Pre-and-post tours The Victoria Falls is a UNESCO World Heritage site. This majestic and awe-inspiring curtain of water is 1.7km wide and at its peak cascades down more than 100m to the gorge below.

It is twice size of Niagara Falls in the United

States and it was known as “”Mosi-oa-Tunya” before being renamed after Queen Victoria by famous explorer David Livingstone. It means ‘the smoke that thunders’, referring to the cacophony as the water tumults down and mist rises. Depending on the season, sports-lovers can enjoy more than the spectacular view; bungee jumping, canoeing and white-water rafting are also popular pursuits.

Zimbabwe boasts luxury accommodation like Singita’s Pamushana Lodge that was acknowledged by the famed Condė Nast Traveller in 2009 and found in the Malilangwe Wildlife Reserve. A second UNESCO Site is the ruins of Great Zimbabwe. Remarkable because this former royal capital inhabited between the 13th to 15th centuries is home to the largest and most important stone ruins in Sub-Saharan Africa. These large towers, perfectly set atop each other are done without mortar; a true marvel to behold.

A third UNESCO Site, The Hwange National Park, has the largest surviving wild dog population in Africa. It also boasts large herds of elephant, buffalo and giraffe. It is also from this locale that a large number of elephant migrate

© Zimbabwe Tourism Authority

© Zimbabwe Tourism Authority

Airlines

to Botswana annually. The final UNESCO Site, Mana Pools National Park is so abundant in wildlife that it has been dubbed Zimbabwe’s Wildlife Riviera. Observing the Big Five from a vehicle is not the only option; one can also do so from a canoe, cognisant that the animals converge on the waterholes to be refreshed and to play, providing the viewer with amazing insight into their behaviour.

Currency The Zimbabwean dollar was abandoned in 2009 and Zimbabwe has since adopted the US dollar.

It also accepts other currencies: • South African rand • Botswana pula • Euro • Pound sterling

Contact Zimbabwe Tourism Authority Address: Tourism House 55 Samora Machel Avenue, Harare, Zimbabwe Email: info@ztazim.co.zw Phone: +263 4 758 712/ 758 714 Fax: +263 4 758797

36 | ASSOCIATIONS

Association of African Exhibition Organisers (AAXO) A credible body is required to facilitate the successful relationship between exhibitors and exhibition organisers.

To address this need, a new and dynamic voice for Exhibition organisers, Association of African Exhibition Organisers (AAXO), an industry pioneer was recently launched through collaboration between major event organisers in Southern Africa. It is gaining traction due to its engagement with a number of industry stakeholders.

AAXO is fully cognisant of the needs and challenges of exhibition organisers and aware of the constant changes. It has a proactive approach, is able to provide leadership, governance and guidance as well as the ability to anticipate needs of members.

www.theevent.co.za

The organisation believes it can value in the following aspects: • Assist in regulating the industry and holding exhibition organisers to a code of conduct.

• It will promote the implementation of industry best practices.

• It will serve a role as mediator, providing an avenue of recourse for the exhibitor in the event of a dispute and on the other hand assist exhibition organisers with practical solutions.

• Another crucial role would be to represent exhibition organisers and their interests, whilst adding value for exhibitors.

• It will be involved in arranging exhibitor training workshops and roadshows. An upcoming event is a free Exhibitor Training Day, scheduled for 14 October 2014 at Ticketpro Dome.

• It will assist in the promotion of the industry. It will also commission research and related projects that provide a strong rationale for people to invest and participate in exhibitions.

SAACI Principles SAACI is the umbrella body of the busiiness events industry in Southern Africa, dedicated to efficiency and professionalism in the industry since 1987.

The work we do is guided by four key principles: 1. SAACI community - where we interact with our members and stakeholders.

2. SAACI intelligence – where we gather and publish information that helps our members to grow their business.

3. SAACI academy – where we professionalise the industry through certification, education and training.

4. SAACI into Africa – where we expand our network into all South African provinces and all Southern African countries.

Four key tributary pillars support them: 5. Branding and communication – where we communicate innovatively and grow the SAACI brand.

6. Stakeholder engagement - where we keep everyone with a stake in the industry informed and involved.

7. Sustainability – where we provide guidance for ‘sustainable best practice’, both in terms of business and the environment in which we operate.

8. Future focus – where we encourage and support industry members younger than 35.

With nearly 30 years of being your partner in the business-events industry, we have a great track record of 1 500 individual, corporate and patron members representing all sectors. We are recognised by both the private sector and government as the industry’s official representative, our members adhere to a strict code.

Everything we do, and everything our members do is a reflection of our values: integrity, intelligence, innovation and sustainability.

ASSOCIATIONS | 37

www.theevent.co.za

The International Association of Conference Centres recently announced acceptance into membership of the first IACC-certified conference venue in China.

The Association certifies and represents small-to-medium-size conference and meetings venues of the highest standard. Its Chinese addition, Châteauform’ City Chuanshan Academy located in the heart of Beijing is a 13th century building with a traditional courtyard.

SITE Sponsorship Prospectus Their new 2016 Sponsorship Prospectus has just been released. SITE sponsorship is an opportunity to maximise brand exposure to top buyers and influencers in the industry. They have introduced the Incentive Summit Americas, a new event and the details are found in this prospectus.

Their next Global Conference will be held in New Delhi, India from 23 - 25 October 2015.

ICCA Hybrid Workshop A hybrid workshop was broadcast live from the ICCA Research, Sales and Marketing Programme in the Beurs van Berlage in Amserdam.

• At least 140 ICCA RSMP delegates from 35 countries joined the presentation live.

• More than 30 ICCA members joined live from the satellite meeting in Thailand.

• Nearly 400 participants joined worldwide using the hashtag #AssociationBidding.

Association leaders and suppliers discussed the latest trends in bidding for association meetings. The session was called “#AssociationBidding: Beauty, strategy or cash?” The ICCA CEO Martin Sirk moderated and it was led by a discussion panel of two associations and one PCO (professional conference organiser).

They discussed the results of an online survey from the top 20 cities in the ICCA rankings. It showed all bureaux correspondents felt associations were more concerned with the financial bottom-line results than five years ago.

In a live poll though, comprising both online and live audience, respondents indicated that in a close bidding completion between strong candidates: • 75% would choose an argument for the achieving the association’s mission or objectives as the final argument as to why an association should choose their bid (strategy).

• 14% would use the argument for delegate experience and destination appeal (beauty).

• 12% would provide argument as to the level of financial support (cash).

EXSA – The Exhibitions and Events Association of Southern Africa The Exhibition and Events Association of Southern Africa (EXSA) strives to increase the significance of exhibitions and events as part of the marketing mix.

Face-to-face is simply better. Our core strategy is to actively grow and develop the exhibition and events industry within Southern Africa.

This is achieved through promoting the unique benefits offered by exhibitions and events and raising the profile of our members who comprise of venues, organisers and suppliers/services.

Hosting exhibitions enables South Africa to develop and showcase advances in both trade and technology, to create new networking and business opportunities and therefore create more jobs and open the doors for direct investment. Business tourism also provides positive publicity for the country, as well as high levels of return both for more business and leisure travel. Domestic exhibitions prove equally popular.

With world-class exhibitions centres, high-tech convention centres, beautiful ballrooms scaling down to quiet, serene meeting rooms there is a venue in South Africa for everyone and every event.

Visit the EXSA website www.exsa.co.za and use an EXSA member for all your exhibition and event needs.

Sunset in Ko Lanta, Thailand © Thai National Parks

IACC announces first certified conference venue in China

38 | EVENTS

SEPTEMBER

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SANLAM CAPE TOWN MARATHON EXPO 18 - 19 The Lookout, The Waterfront, Cape Town

CHINA HOMELIFE AFRICA 1-3 Sandton Convention Centre, Johannesburg

ENDUROFIT 18 - 20 Ticketpro Dome, Johannesburg

SIGN AFRICA REGIONAL SHOW 2-3 Cape Town International Convention Centre, Cape Town

SA HEALTH & FITNESS EXPO 18 - 20 Cape Town International Convention Centre, Cape Town

AFRICA OIL & GAS EXPO 2015 8-9 Sandton Convention Centre, Johannesburg

WORLD ROUTES DEVELOPMENT CONGRESS 19 - 22 Durban, South Africa

AFRICAN FARMERS WORKSHOP & EXPO 8 - 10 Tzaneen Showgrounds, Limpopo

WASHEN - WATER, SANITATION, HYGIENE, AND ENERGY EXPO 24 - 25 Zimbabwe International Exhibition Centre, Zimbabwe

BUSINESS ENTREPRENEURSHIP & FRANSCHISE EXPO 2015 10 - 13 Ticketpro Dome, Johannesburg IBC 2015 10 - 14 September 2015 Conference 11 - 15 September 2015 Exhibition RAI, Amsterdam FNB JOBURG ART FAIR 11 - 13 Sandton Convention Centre, Johannesburg 3RD WORLD SOCIAL SCIENCE FORUM AFRICA 13 - 16 Durban International Convention Centre, Durban IFAT ENVIRONMENT TECHNOLOGY FORUM AFRICA 15 - 18 Johannesburg Expo Centre, Johannesburg BAUMA CONEXPO AFRICA 15 - 18 Johannesburg Expo Centre, Johannesburg

THE WITNESS GARDEN SHOW 24 - 27 Royal Showgrounds, Pietermaritzburg SEXPO 24 - 27 Gallagher Convention Centre, Johannesburg INTERNATIONAL PUBLIC RELATIONS ASSOCIATION 27 - 29 Johannesburg, South Africa IT&CMA 2015 29 - 1 October Bangkok Convention Centre at CentralWorld Bangkok, Thailand CTW Asia-Pacific 29 - 1 October Bangkok Convention Centre, Thailand AFRICA ELECTRICITY POWERING THE GROWTH OF AFRICA 30 - 2 October Sandton Convention Centre, Johannesburg

EVENTS | 39

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HOBBY-X MIDRAND 1-4 Gallagher Estate, Johannesburg SOUTH AFRICAN INTERNATIONAL RENEWABLE ENERGY CONFERENCE (SAIREC) 4-7 Cape Town, South Africa THE DIGITAL EDUCATION SHOW AFRICA 6-7 Sandton Convention Centre, Johannesburg rAGE JOHANNESBURG 9 - 11 Ticketpro Dome, Johannesburg

ENACTUS WORLD CUP 14 - 16 Sandton Convention Cente, Johannesburg 17TH INTERNATIONAL FORUM FOR TOURISM & UMRAH 19 - 20 Sandton Convention Centre, Johannesburg MY WORLD OF TOMORROW 22 - 24 Sandton Convention Centre, Johannesburg SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE GLOBAL CONFERENCE 23 - 25 New Delhi, India

KZN TRAVEL AND ADVENTURE SHOW 9 - 11 Suncoast Casino, Durban

THE WORLD SEABIRD CONFERENCE 26 - 30 Cape Town International Convention Centre, Cape Town

CAPE TOWN INTERNATIONAL BOAT SHOW 9 - 11 Cape Town International Convention Centre, Cape Town

2015 IEEE RADAR CONFERENCE OUT OF AFRICA 27 - 30 Sandton Convention Centre, Johannesburg

IMEX AMERICA 13 - 15 Sands Expo, The Venetian & The Palazzo, Las Vegas USA

GOOD FOOD AND WINE SHOW DURBAN 30 - 1 November Durban International Convention Centre, Durban MAMA MAGIC: THE BABY EXPO CAPE TOWN 30 - 1 November Cape Town International Convention Centre, Cape Town

© Campari Calendar 2015

OCTOBER

40 | DIRECTORY LISTINGS

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ADVERTISERS COMPANY

TELEPHONE

EMAIL

WEBSITE

ACE of M.I.C.E

+90 216 465 95 56-57

info@ameistanbul.com

www.ameistanbul.com

Caledon Villa Guest Hosue

+27 21 883 8912

info@caledonvilla.co.za

www.caledonvilla.co.za

CCPP

+27 82 800 6861

clint@ccpp.co.za

www.ccpp.co.za

City of Tshwane

+27 21 358 9999

customercare@tshwane.gov.za

www.tshwane.gov.za

ConCept G Exhibitions & Events

+27 11 708 7991

info@conceptg.co.za

www.conceptg.co.za

Court Classique Suite Hotel - Pretoria

+27 12 344 4420

pretoria@courtclassique.co.za

www.courtclassique.co.za

CSIR International Convention Centre

+27 12 841 3770

rnchebisang@csir.co.za

www.csiricc.co.za

CTICC

+27 21 410 5000

info@cticc.co.za

www.cticc.co.za

Event Greening Forum

+27 74 369 6369

lynn@eventgreening.co.za

www.eventgreening.co.za

Expo Centre Johannesburg

+27 11 494 1920

info@expocentre.co.za

www.expocentre.co.za

EXSA

+27 11 805 7272

exsa@exsa.co.za

www.exsa.co.za

Gearhouse

+27 11 216 3000

jhb@gearhouse.co.za

www.gearhouse.co.za

GL Events

+27 11 210 2500

info@oasys.co.za

www.gl-events.co.za

IT&CM Asia & CTW Asia-Pacific

+65 6395 7575

exhibitors@itcma.com

www.itcma.com

Lanzerac

+27 21 887 1132

marketing@lanzerac.co.za

www.lanzerac.co.za

Protea Hotel Stellenbosch

+27 21 880 9500

banquetm@phstellenbosch.com

www.proteahotels.com/stellenbosch

SAACI

+27 11 880 5883

info@saaci.org

www.saaci.org

Scan Display Solutions

+27 11 447 4777

justin@scandisplay.co.za

www.scandisplay.co.za

Sheraton Pretoria Hotel

+27 12 429 9999

reservations.01136@sheraton.com

www.sheratonpretoria.com

Southern Sun Pretoria

+27 12 444 5500

sspretoria.reservations@tsogosun.com

www.tsogosun.com

Spier

+27 21 809 1100

conference@spier.co.za

www.spier.co.za

Stellenbosch 360

+27 21 883 3584

annemarie@stellenbosch360.co.za

www.stellenbosch.travel

The Falling Feather Inn

+27 72 223 6511

info@thefallingfeatherinn.co.za

www.thefallingfeatherinn.co.za

The Loerie Awards

+27 11 326 0304

info@theloerieawards.co.za

www.theloerieawards.co.za

Tshwane Events Centre

+27 12 327 1487

ricky@tshwabac.co.za

www.tshwane-events.co.za

Valley Lodge and Spa

+27 14 577 1301

res@valleylodge.co.za

www.valleylodge.co.za

Wesgro

+27 21 487 8600

info@wesgro.co.za

www.wesgro.co.za

CONTACT US

Cover Image: Courtesy of CSIR International Convention Centre Publisher: Lance Gibbons lance@filmeventmedia.co.za Executive Editor: Katie Reynolds katie@filmeventmedia.co.za Head of Design: Sheree Steenkamp sheree@filmeventmedia.co.za Writer: Kim Muller kim@filmeventmedia.co.za Assistant Designer: Lauren Smith lauren@filmeventmedia.co.za Editorial Assistant: Imogen Campbell info@filmeventmedia.co.za

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