The Event Newspaper June by Film & Event Media

R22.80 June 2011 The Technology issue www.theevent.co.za

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THE BATTLE FOR INDABA EXHIBITIONS DURING South Africa’s hotly debated local elections, the country’s premier tourism showcase became an area of contention between two cities.

INISTER of Tourism Marthinus Van Schalkwyk recently announced the National Tourism Sector Strategy – which aims to increase the number of foreign tourist arrivals to 15 million, domestic trips to 50 million, and increase tourism’s contribution to the GDP from 189 billion in 2009 to 499 billion and to create 225000 new tourism jobs by 2020. During election time, tourism was the buzzword in every politician’s election campaign speech. This is not surprising considering that tourism shows an annual 15% growth and has been earmarked by President Jacob Zuma as the industry with the biggest potential for job creation. But like all hot topics, tourism has generated its own share of controversy. On the weekend of Indaba, South Africa’s biggest tourism exhibition, which took place from 7 -10 May 2011 in Durban, then DA Cape Town mayoral candidate Patricia de Lille boldly announced her plans to bring

Indaba

the trade show to Cape Town. “As mayor, I would bring the Tourism Indaba, Africa’s largest tourism event, to Cape Town. It has always been held in Durban, run by the ANC. It needs to come to Cape Town, South Africa’s premiere tourist destination. Currently, the Cape Town International Convention Centre (CTICC) does not have the capacity to host such an event. However, renovations which are to be completed in the next mayoral term will see the

CTICC becoming large enough to host the Indaba. We have established ourselves as the best destination through hard work, good government and strategic thinking. It is only right that the continent’s premier tourism extravaganza be hosted by the home of South African tourism: Cape Town.” Last month The Event announced the CTICC’s R4.5 billion expansion plans that will see the centre double in size and change the face of the city.

The mayor’s statement had some up in arms. Durban Mayor Obed Mlaba responded by saying that anyone with ambitions of snatching Indaba from Durban had better “watch out” “No one can deny that Durban is the best place for Indaba. It’s the warmest place to be, not only in terms of weather, but the true warmth of our people and our hospitality. We have invested in growing Indaba to what it is today together

with SA Tourism.” ICC Durban has hosted Indaba 21 times over 32 years and is considered by many to be the spiritual home of the show. South African Tourism, who own Indaba, usually grant the Indaba contract in threeyear increments, but last year Durban won a five year contract that expires in 2015. By that time CTICC will have sufficient capacity to host the show. After Patricia’s statement, the national press reported that the Thekweni Council was thinking about ICC Durban’s own expansion and KwaZulu Natal Tourism MEC Michael Mabuyakhulu boldly claimed that a decision had to be made to make Durban Indaba’s permanent home. CTICC CEO Joey Pather responded rather diplomaticaly that the CTICC is always interested in hosting local and international trade fairs that contribute to job creation and economic spin off. “We are confident that Cape Town and CTICC have the relevant infrastructure and expertise to be a strong contender for this event when the five year contract with Durban concludes,” he said. Looks like Durban is in for some tough competition. Sally Fink

PAGE TWO PIN-UP: TSHWANE EVENTS CENTRE Tshwane Events Centre

VENUES FOR the sixth consecutive year the Tshwane Events Centre provided the venue for the Independent Electoral Commission’s Results Operations Centre – this time for the 2011 local elections.

HE Results Operations Centre opened its doors a week before the local elections

on 18 May 2011. 12 000 square metres of empty flooring were transformed into a world-class centre within three weeks. State of the art information technology made data available to political parties, the media, Independent Electoral Commission staff and local operational centres. “All information was displayed on two huge projection screens,” explains marketing manager

Ricky Da Costa. “We have taken the challenge head-on to be counted among our peers as the most versatile and spacious events centre in Gauteng.” With over 82 000 m² of covered exhibition space and open and multi-purpose areas - all accessible from multiple entrances - the centre can accommodate 50 000 visitors simultaneously in style and comfort. The eleven

exhibition halls vary in size, can accommodate functions of any description, from large-scale indoor exhibitions to music concerts and sporting events. The main arena can accommodate 25 000 people. “Not only are we a multi-faceted events centre and organising company, but our focus is to offer full turnkey solutions to our clients – full logistical services,

from the draping to the flowers to the accommodation. We allocate a project manager to each function or event and run it on behalf of the client,” says Ricky. Recently, the Tshwane Events Centre became a fully-fledged member of the African Bureau of Conventions. For more information visit www.tshwane-events.co.za Sally Fink

EXPERIENCE THE CUTTING EDGE AT MEDIATECH TECHNOLOGY MEDIATECH showcases the best in innovative new technology. Here’s a peak at what’s new for the event industry.

ITH the ever increasing number of visiting acts, expo’s, shows and bands, South Africa is regularly called upon to deliver world class back up and support, and indeed this segment of the market has a proven track record of professionalism, experience and equipment to cater for the demand. Africa’s top suppliers of equipment and services allied to this segment are exhibiting at Mediatech Africa, which takes place from 20-22 July 2011 at the Coca-Cola dome in Northriding, where South Africa’s advanced technology trade fair will exhibit the latest in technology and equipment without the inherent cost of visiting overseas exhibitions. “This segment has already seen fundamental shifts in recent years and the future is likely to hold additional challenges”, notes Simon Robinson, Mediatech Africa exhibition director. “That is why it is critical for serious industry players to remain abreast of change. Mediatech Africa enables them to do so, providing a centralised point to view and experience the latest

products and technologies.” Gearhouse SA (Pty) Ltd, will be handling the lighting, audio, trussing, audio visual, LED and draping for the expo. The decision by Gearhouse to become the technical sponsor for Mediatech Africa is to showcase the latest solutions and service offerings targeted at the live event industry who naturally gravitate to the show. “In addition to providing technical support and solutions at the expo, we’ll be raising awareness of Gearhouse Splitbeam” says Robyn D’Alessandro, national marketing manager Group Services. “Splitbeam is a new company which offers variety of smaller applications for longerterm rental and their stockholding is specifically geared towards the theatre market”. Robyn believes that Mediatech Africa is a powerful platform as it draws a wide attendance from all areas of the industry and that anyone planning an event or an installation should visit this expo. “For the buyer, it is a taste of what’s available at the leading edge.” The diverse programme includes over 500 brands on display, live demonstrations, the latest outside broadcast vehicles, AV technology workshops, live outdoor sound demo’s, a technology and production conference including an international speaker line-up and

Coca-Cola dome

a business matchmaking programme. Visitors will be able to pre-register and be matched to relevant exhibitors. There is a big trend towards environmentally friendly products so going green and electricity saving devices for big business will be on display. Electrosonic will be exhibiting LED lighting products which offer a more affordable and versatile product

with new design functions and capabilities. The latest in staging equipment will also be on display. Mediatech exhibitor AVL supplies trussing, roof systems, stages, screens, theatre equipment, LED equipment, LED curtains, Venue digital mixing consoles, Pro Tools, rigging solutions and access gear. The company will be showcasing dedicated products

for the SA eventing industry such as Mixing consoles for live tours, professional recording systems, stage roof systems, stage fabrics and projection screens. Hi-Tech Audio will be exhibiting Solid State Logic (SSL) audio mixing consoles including the new SSL AWS948 mixing console with revolutionary new features. Visit www.mediatech.co.za. Sally Fink

IMEX HIGHLIGHTS Increased numbers AT the show’s closing press conference at Messe Frankfurt chairman Ray Bloom explained that the quality of the IMEX hosted buyer model had once again been reinforced. “There were just under 3,900 European and long-haul hosted buyers in the halls many were here for three full days with the intention of placing business. The total show attendance was almost 9,000.” Ray also shared some impressive statistics. “Over 57,000 appointments have been made between buyers and exhibitors, including a record number of individual appointments. In the process of qualifying and planning those business appointments they also exchanged over 12,000 messages.”

Rick Taylor and IMEX chairman Ray Bloom

GENERAL INDUSTRY IMEX took place from 24-26 May 2011. Here are a few of the highlights from this worldwide exhibition for the incentive travel, meetings and events industry. Rick Taylor wins IMEX Academy Award IN a gesture that publically acknowledges some of the meetings, incentive travel

and events industry’s ‘unsung heroes’, individuals from four global regions were presented with IMEX Academy Awards. These awards celebrate and recognise excellence and achievement among top industry professionals. Each of the 2011 winners were praised for reaching consistently high standards throughout their careers and for setting an excellent example for others. “Mr Enthusiasm himself”, said Paul Flackett as he introduced

the winner of the Africa and Middle East Academy Award - Rick Taylor, CEO of The Business Tourism Company, South Africa, and former head of the South African Tourism: Convention Bureau. Paul praised Rick for his effervescence in both business and in life, noting a career that has spanned advertising, hotels, destination management and entrepreneurship next to impressive personal achievements in bike racing and Iron Man competitions.

IMEX goes mobile THIS year saw the introduction of the IMEX Mobile App with over 1,200 downloads. Ray says, “Although this idea has been on the table for some while, this year was exactly the right time to launch our app. We had the right partners in place in the shape of our IMEX America strategic partner, MPI, and their technology provider, QuickMobile. This is just one of a number of new technology developments we’ve put in place for IMEX in Frankfurt and, what

makes it all the more exciting, is that they also combine to deliver an increased level of important information and business benefit for all attendees of IMEX America when that opens.” MPI is currently developing the IMEX America app which will include even more features in order to connect attendees to the world-class education planned for Smart Monday, 10 October 2011 in Las Vegas and a robust calendar of activities. “The IMEX America app will also incorporate the most successful features from the Frankfurt experience based on user feedback and utilisation,” says Ray. IMEX USA LOOKING ahead to later this year, Ray explained that plans for IMEX America were going extremely well, with the result that the show is set to be far larger than first anticipated when it gets underway on 11 October 2011 at the Sands Expo in Las Vegas. “IMEX America will also demonstrate the new power and importance of co-located events; the new ‘collegiate’ principle that working together delivers a far bigger total benefit for the industry.” Sally Fink

CTICC SCOOPS MPI AWARD VENUES HOT on the heels of the announcement of its R4.5 billion expansion, the Cape Town International Convention Centre (CTICC) has won a major MICE award, and been shortlisted for another.

HE Cape Town International Convention Centre (CTICC) has cinched the Meeting Professionals International (MPI) Recognising Industry Success and Excellence (RISE) Award. This global awards program extends beyond the 23 000 international members that belong to MPI and is open to any organisation that has demonstrated exceptional leadership. The centre scooped the award for best Organisational Achievement, which acknowledges the transformational impact an organisation has envisioned and achieved and the leadership exhibited to advance organisational strategy, drive business results and create change utilising meetings and events. Recipients are recognised for innovation, influence, global transferability and impact on complete sustainability. “As a convention centre, whose business principles are built around the ethos of sus-

tainability, environmental and social considerations form part of our DNA and we have managed to incorporate this into almost every facet of our business enhancing economic spinoff and job creation” says CTICC CEO Rashid Toefy. Chairman of the RISE Awards judging panel, Brian Palmer, said of the CTICC: “Courageous thought and effort are usually behind results that inspire. The recipients remind us what one person and one organisation can do”. He added that in addition to providing income and jobs to Cape Town and the Western Cape, the centre has developed a model and format that has seen it become an industry leader in sustainability , which other South African businesses can and do follow to provide profitable and societal impact. “Winning the award is not just an accolade for the CTICC but for Cape Town as it raises the global profile of the destination as a leading business tourism destination” says Rashid. “For the centre it is not about winning awards, but rather about setting an example and encouraging other organisations to be selfsustaining and be conscious about effecting change and the role that they play in society,” he said.

CTICC

CTICC’s COO, Joey Pather will be jetting off to the USA to collect the award at the MPI World Education Congress, which will be held in Orlando, Florida from 23–26 July 2011. The CTICC also recently placed third for the Global Association of the Exhibition Industry (UFI) Operations Award. The award aims to reward and recognise international best practice operation initiatives in the exhibition industry and

to give exhibition professionals the opportunity to exchange interesting and innovative ideas, concepts, techniques and knowledge related to operations issues. But third time could be the charm for the centre. The CTICC has just been named as a finalist in the AIPC innovation Award. The Award was established in 2007 as a counterpart to the AIPC Apex Award for “World’s

Best Congress Centre”, in response to the many other dimensions of the overall management equation that also deserve attention. The award recognises excellence in congress centre management. For more information, visit www.cticc.co.za. Visit our website www. thevent.co.za for the scoop on the impending CTICC expansion. Sally Fink

RANDLORDS SPRINGS BACK The view from Randlords

VENUES POPULAR Joburg venue Randlords has had a rough couple of months since it opened, but it seems its teething problems are finally over.

LORIOUS 360° views from the 22nd and 23rd floors of South Point Towers instantly made the sky-high Randlords venue the talk of the town when it opened in time for the 2010 FIFA World Cup.

Then news broke that the club with gorgeous décor and uber-chic elegance didn’t have a liquor licence. Social websites were rife with comments by people amazed that the venue had no licence and unhappy at paying R250 admission to the nightclub. Owners the South Point Group play down that technical hitch. “Last year we had some snags with our liquor licence but that’s been sorted,” says Margeaux Swartz, market-

ing marketer for South Point Hospitality. “It wasn’t only our venue. There was a problem with the liquor board going through changes and it took ages for venues to get licenses. We had to buy temporary liquor licences for each function.” Then Randlords was forced to close for remedial work over Christmas after torrential rains played havoc with the open-air wooden flooring. Now Randlords is back - and crucially with booze – and held a

party held in May to advertise its presence. It no longer welcomes casual callers. Instead it’s being marketed as the ultimate address for corporate cocktail parties and product launches, with room to host 500 people at a party or 100 for a plated dinner. The club stands atop a drab brown building but once you’re inside you can’t see the ugly exterior, just magnificent views through wallto-wall, floor-to-ceiling windows. Other features introduced in a R17 million refit include wood and chrome décor, funky swing chairs and a lavish ladies restroom. An outdoor staircase leads to the rooftop featuring another bar and dancefloor. The venue costs R35,000 -R65,000 to hire depending on the day. Sound and lighting equipment can be supplied, or event planners can arrange for their own. A trial event for the public was held in June, with Pick A Flava Events staging a sushi and DJ evening for R100 a head. “If it’s a success we’ll do public events maybe once a month,” says Margeaux. The 21 floors below are offices, but South Point owns the entire building and isn’t renewing any leases. When the final leases expire and the remaining businesses exit, it will probably convert the floors into penthouse apartments. Those will most likely be rented to companies on long-

term leases. The group specialises in student accommodation and owns about 30 properties in Braamfontein. But it’s going upmarket by converting formerly run-down office blocks into penthouses, and the cast and crew of Madame Zingaras were long-term tenants during their show’s recent run in Johannesburg. South Point’s hospitality section is a small but potentially lucrative niche that includes Randlords and the nearby Lamunu Hotel, which opened last year after chewing through R50 million in refurbishment money. The group has also created some local bars to cater for its different clientele. Students renting its flats are likely to hang out in its S-Bar on Smit, a bottle–only drinking joint with live sports events screenings. People renting penthouses may adopt the #1Bar on Biccard Street or Skyline Gardens as their local haunts. Skyline Gardens is another rooftop venue with a cocktail bar, alfresco eating and intimate lounge areas offering views of Nelson Mandela Bridge and Hillbrow Tower. Margeaux says South Point’s overall aim is to help rejuvenate the area and create a safe livework-play environment. “The reason they have launched this restoration project is to create an environment that’s safe for all its diverse clients,” she says. Lesley Stones

DRAMA AT THE SAMAS INDUSTRY EVENTS DURING the last two weeks of May the local media reported on what it had dubbed a, ‘disastrous’ South African Music Awards, which took place 20-21 May at Montecasino, in Joburg.

HE general public, VIP’s, the media, and some SAMA judges attending the event complained across a variety of platforms including newpapers, magazines, social media platforms like Facebook; blogs and Twitter, and the awards’ own media centre. Some of the major complaints comprise poor handling of invites and accreditation, lack of clear signage at the venue, bad management of seating arrangements, and low production value of the TV broadcast. Moving the event away from its traditional venue, Sun City, seems to have raked in skepticism from some fans, whilst others embraced the change. Music producer Jason von Berg says he felt ‘honoured’ to be part of the experience. However, things got off to a shaky start when he received his accreditation only on the Thursday prior to the SAMA weekend. “Up to that point I thought I wouldn’t be going and I’d made peace with the fact that I probably wasn’t going to be accredited, so I made plans. I believe that’s

what happened to many people, hence the fact the venue was rather quiet on Friday night, I’m told.” When Jason’s camera battery ran low at the show he went to the media tent to recharge, only to find that there were no Internet access, or plug points. “I found this bizarre for a media tent. Then two industry colleagues, who were supposed to be seated in the venue, came stomping into the media area shortly after the awards started. They were told to move out of their seats because several government representatives hadn’t been allocated seats.” PhatJoe, who co-hosted SAMA 17 with Bonang Matheba on Saturday night, says his show was censored just a few hours prior to him going on stage. “We had planned so much for the show; including sushi girls with Kenneth Kunene, comedians and drills. And Kagiso Lediga was also working on the script,” he told journalists after the awards. One of the judges who remain anonymous posted online, “I arrived at Montecasino, tired as hell, only to find out there was no accommodation booked for me. I thought maybe it’s just me until I had to go queue with all and sundry for tickets. One artist who had to perform was in the queue until just 30 minutes before the show. I am definitely not doing next year’s SAMA’s.”

Gearhouse Group supplied technical production services for the the SAMAS

The following statement was issued by the organisers, The Recording Industry of South Africa (RiSA), on the official SAMA website, “This year’s MTN SAMA showcased one of most sophisticated productions ever staged for the annual SA Music Awards in its 17year history.” Conversely, RiSA then issued an official statement as an apology to guests who experienced difficulties with ticket collection and accommodation. The statement also says they experienced

‘some logistical challenges due to the huge demand from fans and guests’, and they committed themselves to ensuring the same problems do not happen in 2012. RiSA is currently undergoing an internal review of the processes and events of MTN SAMA 17 and were not available for further comment. Lara Preston, managing director of publicists Red Flag, says their role was exclusively linked to publicity and media liaison; not

event production. When questioned about ticketing problems Lara replied, “Red Flag received tickets to the event for media on the Wednesday prior and accredited media accordingly on the Thursday and Friday. During a telephonic conversation she elaborated on the difficulties Red Flag experienced trying to get accreditation and invites out in such a short space of time. Astrid Stark

Gearhouse Group supplied technical production services for the the SAMAS

HOW REGIONS CAN USE FESTIVALS TO INCREASE REVENUE Franschhoek Literary Festival

GENERAL INDUSTRY THE Event attended the Franschhoek Literary Festival, the second largest English Language Literary Festival in the world, to discover how the region uses events to attract visitors to the region. (see page 19 for review)

OURISM is the fastest growing economic contributor to South Africa’s Gross Domestic product (GDP). Some tourist offices, such as Franschhoek Wine Valley, have perfected a way of using eventing to increase tourism revenue.

Franschhoek is a picturesque wine valley village with a population no larger than 15 000. Tourism is the main source of income for the area, which is why festivals are such an important tool for attracting visitors. Jenny Prinsloo, CEO of Frasnchhoek Wine Valley, explains that the organisation has contracted event organiser DNA Events, for its annual festivals, with only one exception: The Franschhoek Literary Festival, which is run by Jenny Hobbs and David Walters. “The Bastille Festival has been going for eighteen years.

It’s extremely popular. From this we recognised a need to bring people into the valley. And festivals attract the largest number of people,” she says. “We have a dedicated team of people working on events. When planning stops on one event we start immediately on another. We’re aiming to host one festival for every month of the year.” Jenny explains that Franschhoek is unique in that it is an attractive destination in all seasons. “Winter is our secret season. We are a gourmet capital so we link our festivals to food

and wine which form part of our tourism offering.” Excluding the literary festival, there are four major types of events in Franschhoek: Harvest festivals that take place at each farm; the Bastille Festival which is a marquis type event with a French theme; Uncorked, a spring festival which showcases the new wines for the year; and the Cap Classique and Champagne Festival which celebrates the region’s cap classique producers. Jenny explains that her office has just created the Franschhoek Food and Wine Map, which shows directions to the 49 wine members, farm shops, restaurants and delis in the area. “It’s a first of its kind in South Africa, and we’re actively selling it as an event. People can come for the day, and they can choose several food and wine experiences. We think it will be a big attraction.” To coincide with the Gourmet Map, the team have introduced a new festival called Cook Franschhoek, taking place from 10-12 June 2011 where chefs demonstrate their signature dishes in various test kitchens around the village that will be paired with selected estate wines. “In this way we take the food and wine concept to another level,” says Jenny. Intensive research as well as a brand audit are conducted

around each and every event so that the tourism office can identify trends and establish what visitors want to see. Jenny says her office is always looking at ways to be innovative, which is why they are thinking of introducing jazz, ceramics, outdoor, chocolate and garden festivals. “We have the venues and the capacity. We need to diversify the themes of our festivals to attract the people with a different interest profile,” she says. Festivals in the area have seen impressive growth in the past years, with visitor numbers reaching up to 5 000 per event. Despite this growth, the team know that events can’t grow too exponentially. Jenny explains, “We don’t have capacity for more than 5 000 people. We’re a small village with one main street. We just can’t cope with more.” For this reason all festival tickets are sold through Web Tickets. Once capacity is reached, no more tickets are issued. More often than not visitors stay for more than one night. “People like that Franschhoek has the small village feel where everything is in safe walking distance. You can really enjoy yourself. We’re actively targeting the Johannesburg market, which is the visitor demographic that has seen the most growth.” Sally Fink

EVENT LISTINGS

DIARISE JUNE

Swan lake 1-2 July, National Arts Festival, Grahamstown

PRISA National Congress 12-14 June, ICC Durban, KwaZulu Natal

The Butcher Brothers 4-6 July, The Hangar, Eastern Cape VAS Africa 5-6 July, Sandton Convention Centre, Johannesburg, Gauteng

Premiers Office Excellence Awards 14 June, ICC Durban, KwaZulu Natal

WWE Live Events 6-7 July Grand Arena, GrandWest, Cape Town

Professional Editing And Proofreading 20-21 June, PRISA ProComm House, Johannesburg

Groet Die Grotman 6-9 July, SA State Theatre, Pretoria

AIBTM 21-23 June, Baltimore, Maryland, USA

Education Week 6-10 July, Sandton Convention Centre, Johannesburg, Gauteng

Professional Event Management 23-24 June, PRISA ProComm House, Randburg, Johannesburg

Design in Hospitality 7-8 July, The Forum, Turbine Hall, Newtown, Johannesburg

AIPC Annual Conference & General Assembly 28 June-1 July, San Diego, USA

Kylie Minogue Aphrodite-Les Folies 8 July, Grand West Arena, Cape Town WWE Live Events 8 July Westridge Park Tennis Stadium, Durban

Baba Indaba takes place from 24-26 June 2011

JULY 123rd International Olympic Committee (IOC) Session 6-9 July, ICC Durban, KwaZulu Natal SAACI Western Cape Branch Committee Meeting 7 July, TBC, Cape Town The Loeries Travelling Exhibition 19–22 July, Concept Interactive, Cape Town JAMMS 20 July, TBC, Cape Town Mediatech Africa 20-22 July, Coca-Cola dome, Northgate, Johannesburg Principles Of Layout And Design Publications 21 July, PRISA ProComm House, Randburg, Johannesburg How To Build A Customer Service Strategy 22 July, PRISA ProComm House, Randburg, Johannesburg SATSA Western Cape Chapter Meeting 22 July, TBC, Cape Town

June

Dig in Delheim’s Jazzy Fondue Fiesta 26 June- 31 Jul, Delheim Wine Estate, Western Cape

Acoustic vibes at EQ: Black South Easter 30 June, Equilibrium, Grahamstown

Marc Lottering - Not In 3D 9 July, Playhouse Drama Theatre, Durban

International Confederation of Midwives Triennial 19-23 June, Durban

International Conference on Arts, Society & Sustainable Development 27-29 June, Tshwane University of Technology, Pretoria

All That Jazz 30 June - 4 July, Glennie Hall, Grahamstown

Bollywood Concert 9 July, Durban ICC, Kwa-Zulu Natal

Ashu and Andrew Warburton 21 June, Durban Jewish Centre, Durban Peter Pan – The Ballet 22-25 June, UJ Arts Centre, Johannesburg Professional Editing & Proofreading 23-24 June, PRISA ProComm House, Ferndale, Randburg The Script 24 June, Grand West Arena, Cape Town East Coast Radio House & Garden Show 24 June-3 July, Durban Exhibition Centre, Durban SABC Education Baba Indaba 24-26 June, MTN Expo Centre, JHB

SAACI National Conference 24–26 July, NH Lord Charles, Somerset West, Western Cape Sports and Events Tourism Exchange 27–29 July, CTICC, Cape Town Essential Media Relations 28 July, PRISA ProComm House, Randburg, Johannesburg FEDHASA Cape Board Meeting 28 July, Cape Town

Kids Indaba 24-26 Jun, MTN Expo Centre, JHB, Gauteng 4 Jacks and a Jill 25 June, Centurion Theatre, Pretoria Mystery Ghost Bus - Johannesburg 25 June - 2 July, P& Penny Pub, Sunnyside Park Hotel, Pretoria The Script 26 June, Coca-cola dome, Johannesburg

Afrimold 27-30 June, Sandton Convention Centre, Johannesburg AIPC Annual Conference and General Assembly 28 June -1 July, San Diego, USA Africa Rail 28-29 June, Sandton Convention Centre, JHB International Ballet Gala 29 June, The Grand Arena, Cape Town `n Seder val in waterkloof 29 June-2 July, Stadsteater, Nelspruit, Mpumalanga Sponsorship Indaba 30 June-1 July, TBC, KZN Dowwe Dolla 007: Geskud nie gepluk nie 30 June - 1 July, Laerskool Nelspruit, Mpumalanga Thailand Trade Exhibition 30 June-2 July, Sandton Convention Centre, JHB Chris Chameleon: Noot vir brood @ Innibos Fees 2011 30 June-2 July, Hoerskool Ouditorium, Nelspruit, Mpumalanga

WWE Live Events 9-10 July Coca-Cola dome, Johannesburg

Acoustic Liquid 30 June - 5 July, Graham Hotel, Grahamstown Wild Grass 30 June - 7 July, Olive Shreiner, Grahamstown

Silver Tree Restaurant Winter Concert: Verity 10 July, Silver Tree Restaurant, Kirstenbosch, Cape Town

National Arts Festival 30 June- 9 July, Grahamstown, Eastern Cape

The Nutcracker 12 July, Playhouse Opera Theatre, Durban

A Woman, A Gun and A Noodle Shop 30 June - 9 July, Olive Shreiner, Grahamstown

The Mauritius Trade Exhibition 13-14 July, CTICC, Cape Town, Western Cape

Defending The Laid Man ( Reloaded) 30 June- 9 July, Ob’s Scout Hall, Cape Town

Sunday Times Eastern Bridal Fair 13-18 July, Durban ICC, Kwa-Zulu Natal

The White Ribbon 30 June - 10 July, Olive Shreiner, Grahamstown

Kylie Minogue Aphrodite-Les Folies 14 July, Sun City Superbowl

African Beat Meropa 30 June - 10 July, City Hall, Grahamstown

The Nutcracker 14-16 July, Artscape Theatre, Cape Town

July

Naada 14-17 July, Sandton Convention Centre, JHB

Go Underground Dinner at Turbine Hall this winter 1 July, Turbine Hall, Newtown, Johannesburg

The Durban International Boat and Lifestyle Show 15-17 July, Durban Marina, KwaZulu-Natal

Last Laugh at The Lyric 1-2 July, The Lyric Theatre, Gold Reef City Casino, Johannesburg

Franschhoek Bastille Festival 16- 17 July, Franschhoek

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• PUBLISHER: Lance Gibbons (lance@filmeventpublishing.co.za) • EDITOR: Sally Fink (sally@filmeventpublishing.co.za) • INHOUSE JOURNALIST: Siyamukelwa Ngcobo (siya@filmeventpublishing.co.za) • DESIGNER: Jess Novotná (jess@filmeventpublishing.co.za) • SALES EXECUTIVE: Ilana Bernstein (ilana@theevent.co.za) • HEAD OF PRODUCTION: Dani Jibrail (dani@filmeventpublishing.co.za) • OFFICE ADMINISTRATION: Nadia Samsodien (nadia@filmeventpublishing.co.za)

June booking deadline 15 June 2011 June material deadline 17 June 2011

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the official viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

DIARISE Silver Tree Restaurant Winter Concert: Ike Moriz 17 July, Silver Tree Restaurant, Kirstenbosch, Cape Town

The International Ballet Gala will take place at the Grand Arena, GrandWest on 29 June 2011.

The Mauritius Trade Exhibition at SAITEX/Africa 17-19 July, Gallagher Convention Centre, Johannesburg

SATSA NG 19 August, Cape Town Markex Cape Town 23-25 August, CTICC, Cape Town

The Nutcracker 19-20 July, Port Elizabeth Opera House, Port Elizabeth

The Loeries Travelling Exhibition 25 August–2 September, North West University, Potchefstroom

Mediatech Africa 20-22 July, the Coca-Cola dome, Johannesburg

Reputation Management 26 August, PRISA ProComm House, Ferndale, Randburg

Mine Entra 20-27 July, Zimbabwe International Trade Fair Company, Zimbabwe

HISA 2011 29-30 August, Birchwood Conference Centre

Delheim Misa Criolla benefit gala 22 July, Delheim wine estate, Western Cape

SEPTEMBER

Nando’s Comedy Festival 22-31 July, The Teatro at Montecasino

Jewellex 23-25 July, Sandton Convention Centre, JHB Silver Tree Restaurant Winter Concert: Bed on Bricks 24 July, Silver Tree Restaurant, Kirstenbosch, Cape Town Institute of People Management Conference 25-26 July, Durban ICC, Kwa-Zulu Natal Lead Without A Title: The New Way to Win in Business and Personally by Robin Sharma 26 July, CTICC, Cape Town Sports & Events Tourism Exchange 27-29 July, CTICC, Cape Town Critical Care Society of South Africa Congress 27-31 July, Durban ICC, Kwa-Zulu Natal International Fashion Sale (IFS) 28-31 July, the Coca-Cola dome, Johannesburg Silver Tree Restaurant Winter Concert: McCree 31 July, Silver Tree Restaurant, Kirstenbosch, Cape Town

August Tm2x 3 August, Sandton Convention Centre, Johannesburg

The Loeries Travelling Exhibition 5-12 August, Tshwane University of Technology, Pretoria Presentation Skills 17 - 18 August, PRISA ProComm House, Ferndale, Randburg

World Federation of the Deaf Congress 17-23 July, Durban ICC, Kwa-Zulu Natal

Bollywood Concert 23 July, Durban ICC, Kwa-Zulu Natal

AUGUST

Nandos Comedy Festival 3-6 August, Durban ICC, Kwa-Zulu Natal

Swan Lake 19-26 August, Artscape Opera House, Cape Town

Good Food and Wine Show 22-25 September, Coca Cola dome, Johannesburg

Artscape Women’s Festival 4-6 August, Artscape Theatre, Cape Town

Markex Cape 23-25 August, CTICC, Western Cape

White Mountain Festival 29 September-2 October, White Mountain Lodge, KwaZulu Natal

Nando’s Comedy Festival 4-6 August, ICC Durban

Sign Africa 24 August, Sandton Convention Centre, Johannesburg

World Methodist Council 4-8 August, Durban ICC, Kwa-Zulu Natal

SAACI National Conference 24-26 July, NH Lord Charles, Somerset West, W. Cape

Decorex Joburg 5-9 August, Gallagher Convention Centre, Midrand, Johannesburg

Rising Stars Careers Expo 26 August, Bensonvale College Hall, Eastern Cape

South African Handmade Collection 5-9 August, Gallagher Convention Centre, Johannesburg

The Baby Expo MamaMagic 26-28 August, ICC Durban, Kwa-Zulu Natal

Durban International Fair 5-14 August, ICC Durban, KwaZulu Natal

September

John Cleese Alimony Tour 21-22 October , Cape Town International Convention Centre

Nando’s Comedy Festival 9-14 August, The Artscape Theatre

Soweto Wine Festival 1-3 September, The Arena, University of Johannesburg, Soweto, Gauteng

Retirement Expo 21 -23 October, Coca Cola Dome, JHB

National Boat Show 12-14 August 2011, Coca-Cola Dome

Cape Homemakers Expo 1-4 September, CTICC, Cape Town

The Green Expo 12-14 August, CTICC, Cape Town

IFSEC & Facilities Show Africa 6-8 September, Gallagher Convention Centre, Midrand

John Cleese Alimony Tour 25-29 October, The Teatro at Montecasino Johannesburg from

SA Coal Conference 16-18 August, Graceland Casino, Secunda, Mpumalanga Shop SA 17 August, Sandton Convention Centre, Johannesburg South African Sugar Technologists’ Association Congress 17-19 August, Durban ICC, Kwa-Zulu Natal

RAGE 30 September-2 October, Coca Cola dome, Johannesburg

October Coldplay 5 October, Cape Town Stadium Coldplay 8 October, FNB Stadium Johannesburg

November

Afriwater 13-15 September, MTN Expo Centre, Nasrec, Gauteng

EMIT Conference 9-10 November, Sandton Sun Conference Centre

Business & Franchise Opportunities Expo (BOFE) 15-18 September, the Coca-Cola dome, Johannesburg

The TOPS Beer Essentials 24-26 November, Sandton Convention Centre For more listings, visit www.theevent. co.za/events

SAACI Western Cape Branch Committee Meeting 1 September, Cape Town Effective media release writing 1 September, PRISA ProComm House, Ferndale, Randburg Sustainable City Exhibition 2-4 September, ICC Durban, KwaZulu Natal Effective Public Relations Planning 6 September, PRISA ProComm House, Ferndale, Randburg FEDHASA Cape Board Meeting 8 September, Cape Town Professional editing and proofreading 12 - 13 September, Free State The Loerie Awards 2011 16-18 September, Cape Town SA Principals Association Conference 22-24 September, ICC Durban, KwaZulu Natal SMME Fair 23-25 September, ICC Durban, KwaZulu Natal How to delegate effectively 30 September, PRISA ProComm House, Ferndale, Randburg For more or to add your own: www.theevent.co.za/diarise Compiled by: Siyamukelwa Ngcobo siya@filmeventpublishing.co.za

Peter Pan, 22-25 June 2011

WELCOME TO THE FUTURE OF EVENTS SA Event Decor utilised LED lighting to add a dynamic touch to tables

TECHNOLOGY THE dawn of the Technology Age has resulted in a surge of innovation in eventing, taking events to levels they’ve never reached before. Matchmaking SOUTH African Tourism’s (SAT) business tourism lekgotla Meetings Africa surpassed previous years’ successes by breaking the record for scheduled meetings made at the event. The entire process took place electronically. SAT called on the services of Outsmart Marketing to implement the system. The matchmaking technology enables delegates, exhibitors and visitors to pre-view and preschedule meetings at business

The Poken was launched at Meetings Africa

exhibitions and conferences. “We believe that technology is essential to our success by offering participants a frontend web access to update their profile, view their matchmaking report, schedule meetings that are time managed and view their diaries,” says director Tracy Watcham. The combination of the technology and personal service from the dedicated on-site support team guarantees that at least 60% of meeting requests are actioned by invitees before the show actually starts. Access Control AT its core, Design Indaba is an event that celebrates innovation. One of the ways that the exhibition has embraced tech-

nological advances is by utilising fingerprinting as part of its conference accreditation process. Leshni Shah from Interactive Africa, who organise the event, explains that because the Design Indaba Conference attracts a host of international speakers, seats are limited and those wishing to attend have to apply for accreditation. “In previous years, we used an electronic swipe card to manage access control but people still managed to find their way in.” To solve this problem, Interactive Africa approached Sentech to implement a fingerprinting system. “Fingerprinting is very specific. Given the nature of the event and our security needs it was very important for

us to be able to identify exactly how many people there are in the venue at any given time and to know exactly who they are,” she says. For those who don’t crack the nod, there is a live simulcast of the conference that can seat a much larger crowd. Floor Plans MEETING Matrix is a web based application that uses interactive floor plans and room diagrams to give clients and event organisers visual detail of meeting and exhibition spaces. The ICC Durban is the first local convention centre to introduce the app to conference organisers. Eric Van Piggelen, operations director of ICC Durban says, “This technology will

generate accurate room setup diagrams, eliminate guesswork and ensure smooth event execution. This software is available on our website and allows clients to customise, modify and generate room dimensions and set ups to suit their needs.” The customised plans can be downloaded, printed or emailed and illustatrates the different ways in which rooms can be configured. Stands AT Meetings Africa, stand supplier Scan Display provided executive shell scheme packages that included tension fabric graphics (TFS). TFS is a new technology whereby graphics are printed directly on to fabric, which is stretched taut over frames and, in this case, attached to the shell scheme wall. The TFS can be front or back-lit, both of which can create distinct, effects. Scan Display’s Justin Hawes explains that there are many advantages in using TFS instead of vinyl prints on a shell scheme wall. “The TFS is seamless so you do not have the shell scheme aluminium frame intruding into the image. Additionally TFS, unlike vinyl, is re-usable, making it a greener option. It is also light and easy to transport, which can translate into cost savings for the exhibitor.”

CONTINUED Poken ANOTHER new product that made its debut at Meetings Africa was the Poken. This device is essentially an e-business card on a USB stick. How it works is as follows: Tapping a Poken to another allows for the instant exchange of e-business cards. With one touch the exhibitor is able to download a potential client’s entire profile. This manner of information sharing also reduces the need for printing, making it a ‘greener’alternative to exchanging business cards. The iPad NOT necessarily an eventing tool, the iPad is nifty non-the-less. The small and lightweight iPad promotes easy information sharing within the exhibition environment. It is also a great way to showcase content to a client, one-on-one. It is an elegant device, easy-to-use, and with an almost limitless supply of content at your fingertips. Many stands at Euroshop 2011, a leading international retail trade show, featured an iPad or two. Decor DURING a recent event SA Event Décor decided to go high tech. Chris van Dalen explains that initially, the venue had a plain black and white colour scheme, but during the course of the evening would change colour thanks to strategically placed LED lighting. He called on AV supplier AVL Productions to assist. “The entire venue was draped in black. Over this draping we placed silver organza flares with LED par-can lights po-

sitioned between the black sections and the flares. We then filled the room with our custom-built glass-top tables with the bottom covered with a high quality white stretch fabric. Placed under the tables were LED par-can lights. Each one of these lights was connected to AVL Productions’ DMX controller. This enabled them to change the colours from within the tables as per the client’s specifications when the transformation occurred,” says Chris. Mobile AT EIBTM, event management software supplier, Shocklogic, launched an events industry mobile app that was used to great effect at the event. MyShocklogic Mobile is a multi platform application that contains event information from programmes and exhibition floor plans, as well as serving as a complete online event community and networking tool. Databasing A SLICK e-events management system can streamline and integrate the event management process, from pre-event right through to post-event. Litha Communications maintains a stock of event industry databases, which is used to target specific audiences for a conference or event. Branded interactive invitations are issued, which allows delegates to respond online in real time. “This allows for an accurate analysis of responses, which is fed back to the client and also becomes a barometer to gauge the applied marketing strategy,” says Litha’s Beaulah du Toit.

TOURISM NEWS HIGHLIGHTS Convention Centre. His prize includes a R100 000 cash injection into his business and an intensive 12-month mentorship programme facilitated by TEP. Bassie Ngozwana of Bassie Travel Centre was first runner up; Lorraine Chitate of Zanami Lodge was second runner up; and Michael Gumede of eBandla Hotel and Conference Centre was the third runner up. To enter for the 2012 ETEYA, log onto www.southafrica.net. Sarah Dirsuwei from The Plantation

NEWS IF you have any news highlights to share please visit our web portal www.theevent. co.za and load your own stories for consideration in next month’s edition. Tourism performers recognised at Welcome Awards THE year’s most exceptional performers in the tourism industry were crowned at The Welcome Awards during Indaba at Durban’s Inkosi Albert Luthuli International Convention Centre. Established in 2005, the awards recognise and promote service excellence and innovation in the local tourism industry. They have grown considerably over the years,

Willow Park Conference Centre

with 2 924 entries received for the 2011 awards compared to 1,406 entries last year. The Plantation, nestled in Port Elizabeth’s indigenous coastal milkwood forest, won the Meetings, Exhibitions and Special Events category. The Plantation caters for weddings, corporate and private functions, conferences and relaxing country retreats. The Cape Milner Hotel won for Accommodation; Car and Bakkie Hire won Car Rental; Hemingways Restaurant at Leriba Hotel and Spa won Restaurant; Western Cape Tours won Tour Operators; SABC World of Beer won Tourist Attraction; Greg Lederle won Tourist Guides; Sure Zorgvliet Travel won Travel Agency; and Sandton Sun Hotel won Best

Tourism Website. South African Tourism CEO, Thandiwe January-McLean, said the Welcome Awards were critical in promoting a culture of service excellence within the tourism sector. “Our country’s reputation as a world-class destination is dependent not only on our tourism attractions, but on the quality of the service we provide the local and international traveller. The winners and finalists of the Welcome Awards are the cream of the crop of our industry this year and we commend them for their efforts. Our people and their interaction with tourists is the differentiating factor of what sets South Africa apart, with the role of all stakeholders in the tourism industry critical to that success.” In addition to the nine win-

ners listed, Sub-Category winners were also recognised at the ceremony, including CSIR International Convention Centre for Exhibitions and Special Events Venues. North West’s Kagiso Legobe named Emerging Tourism Entrepreneur NORTH West’s Kagiso Legobe and his Kay 2ze Gee Tours won the coveted 2011 Emerging Tourism Entrepreneur of the Year Award (ETEYA). Kagiso’s distinctive adventure and exploration tour company – which started out in 2008 targeting schools, churches, social clubs and corporates in his area - won the big ETEYA prize at a glitzy awards ceremony at Durban’s Albert Luthuli International

Willow Park Conference Centre wins at AA Awards WILLOW Park Conference Centre in Kempton Park in Gauteng won Best Conference Hotel (Budget) at the 2011 AA Travel Guides American Express Accommodation Awards, which were announced at a gala awards ceremony at Indaba in Durban. Morning Star Express Hotel in Tshwane was highly commended in the same category. Winners were announced in 40 categories such as guest houses, bed and breakfasts, self-catering establishments, township accommodation, game lodges and different types of hotels. The full lists of finalists and winners can also be viewed on www.accommodationawards.co.za. Sally Fink

NEWS HIGHLIGHTS NEWS IF you have any news highlights to share please visit our web portal www.theevent.co.za and load your own stories for consideration in next month’s edition. The Conference Company joins World PCO Alliance AT this year’s IMEX it was announced that South African conference organising company (PCO) The Conference Company has been selected as a new member of the World PCO Alliance, a global network dedicated to assisting associations organise effective meetings throughout the globe. The Conference Company is also a member of the International Congress and Convention Association (ICCA). Vineyard Hotel rewarded for its environmental efforts THE Vineyard Hotel & Spa’s has won two awards for its environmental efforts: the Green Leaf Environmental Standard and the 2011 Corobrik-ILASA Awards of Excellence. The Green Leaf Environmental Standard is an international standard that measures green accommodation, green business, green conferencing and green events. The Vineyard Hotel & Spa recently completed an independent and impartial on-site audit against the Green Leaf Environmental Standard Hotelier Framework 2011. The hotel obtained a score greater than 75% compliance and was therefore issued with a Silver Status level of compliance.

Gearhouse SA joins AV Alliance SOUTH African event technical supplier, Gearhouse South Africa recently joined a world-wide network of key industry players; AV Alliance. National marketing manager Robyn D’Alessandro believes it is a move which will undoubtedly improve the company’s international profile and extend their market reach as well as assist local meeting planners who can now easily access the same standard of technical service anywhere in the world through this association. AV Alliance unites the world’s leading event technology services providers and includes 29 companies from 25 different countries. Coca-Cola dome named one of world’s best ticket sellers ACCORDING to Pollstar Magazine’s worldwide arena venues chart, Johannesburg venue Coca-Cola dome, is nineteenth in the world for best concert ticket sales. The chart is based on ticket sales for the first quarter of 2011. “I believe our reputation for hosting world class events has been endorsed by this rating,” says Taryn Schild, the dome’s marketing manager. Ovation named one of the world’s top DMC Networks OVATION Global DMC, which has offices in both Cape Town and Johannesburg, has been recognised by Special Events Magazine as one the top Destination Management Companies in the world. Sally Fink

Training and education highlights GETTING TO KNOW THE EXSA BOARD EXSA 2011: Top row: Dirk Elzinga, Nigel Walker, Karin White. Bottom row: Elizabeth Morley, Brad Hook, Natalie Naude,Lyrene Zimmerman, Sue Gannon. Bottom: mark Sleep,, Ann Dalton, Joy Donovan, Elaine Crewe

E asked the 2011 EXSA board, who form part of the Services SETA Events Industry Board, their thoughts for the remainder of the year, and beyond…

Natalie Naude EXSA Chairperson Three City Events AFTER attending the Expo Summit in India, I am encouraged that the world is looking to Southern Africa as the next hot spot! Europe and Americas are not growing as fast, yet BRICS are top of mind. South Africa is a particular favourite as we’re well spoken in English and certainly a stepping stone into the rest of Africa. I have met with some organisers from both the UK, Asia and Europe, who will be making some inroads into the South African market. This is exceptionally encouraging as we are being regaled as folk who are respected and mature in the industry with a good eye and superb service delivery. Brad Hook Montgomery Africa INNOVATION will be the name of the game in the exhibitions and events industry for 2011. As we move through a tougher economic climate post 2008 a more market centric approach towards the exhibition medium needs to be adopted, concept and innovation coupled with quality delivery and customer service will ensure exhibition houses either gain or retain foothold in the market failure to adapt in this regard will result in the retirement of a number of brands. EXSA will in principle adopt a rela-

tive course of action, growth of membership and participation will allow EXSA to help pave the way for successful industry development. Nigel Walker Complete Exhibitions I WOULD say that the local industry is in a health state. I am buoyant and very positive towards the future of the exhibition, indeed the whole event, industry going forward. There are new players constantly entering the market with completely new service and product oﬀerings. In addition it is not uncommon to find long-held ‘norms’ being challenged and overturned for the better. Stand design is becoming smarter – with greater emphasis on lighting and printing and surface tones and textures. In regards to the actual exhibition the key word is ‘Experience’ – the visitor needs to experience the exhibition. Elaine Crewe Gallagher Convention Centre ALTHOUGH Gallagher Convention Centre is considered a blue chip venue, we are only one part of the entire value chain for exhibitions and events. There is a growing appreciation for the contribution exhibitions make in the business process. We can observe this in the number of new exhibition titles in 2011 and the manner in which existing exhibitions are being re-branded in content and diversity. Going forward the performance of EXSA as an association is critical to its members as it should serve as an enabler of synergies and should

be pro-active on behalf of its members throughout the industry. Karin White Sandton Convention Centre IN 2011 the industry was bound to have movement. On an encouraging note, the movement has been positive and 2011 has seen the rise of several new exhibitions going to market. EXSA is playing an increasingly important role in educating and assisting the industry along with keeping abreast with international trends and conveying these findings to knowledge to the local market. Ann Dalton Agri Expo EXSA is becoming vital to the exhibition industry as a facilitator /communicator with the country’s governing bodies – especially with the advent of the new national and regional Safety and Security Bills. EXSA is a key channel to feed important information to its members. As for the future of Exhibitions – I think that we are in for a tough time ahead. The consumer is definitely feeling the pinch and becoming more discerning about how they spend their money. As a result exhibitors are not spending what they did before and exhibitions are becoming more specialised and definitely need to aim at niche markets. Dirk Elzinga Convention Industry Consultants THE year 2011-2012 will be an interesting year for the meeting industry. First of all because we will start benefiting

Andrew Gibb

from increasing consumer confidence in the recovering economy, secondly because in this year finally the Minister of Tourism will establish a national South Africa Convention Bureau. This bureau will be essential to not only assist international congresses (of which as you know many come with expo’s!) that consider our country as their destination, but also international trade fairs. EXSA is ready to support its members and will use this year to take more initiatives to further professionalise the industry. Lyrene Zimmerman ICC Durban THE exhibition market in South Africa is one that is vibrant and exciting with enormous potential to increase alliances between the centres and the exhibition sectors. This is where the potential for EXSA to play a large role in developing the relationship is important – not only in setting standards but also in raising the bar. I believe there will be a modest increase in the number of new exhibitions over the next year with the economic recovery just starting to kick in, while an increase in attendance rather than an increase of net space per exhibition can be expected. Sustainability is becoming a key factor internationally with exhibitors, with more discussion around re-using rather than building new stands for each exhibition – a trend which I hope to see more of in South Africa. It would give our industry an opportunity to be inge-

nious with stand design, thereby showcasing local talent Andrew Gibbs Concept G Exhibitions & Events WITH respect to the membership of EXSA, growth and development of the membership quota is essential. Broad based membership provides leverage for lobbying, with particular reference to government and parastatal organisations. A larger and wider membership platform will allow EXSA more of a say within areas of challenge in the Southern African market and in turn, will create more benefits for members of the association. The forming of new Forums within EXSA, such as Marketing and Event Forums, will further enhance the membership platform and the industry in general, as well as creating benefits for EXSA itself. We will need to embrace technology, especially in the marketing strategies of EXSA. The Marketing of EXSA is a fundamental aspect of the association and therefore the use of current marketing strategies will have to be reviewed and developed to include the likes of Facebook, Linkedin, Twitter, etc. The exhibition and event industry is evolving and with evolution, change is a pre-requisite. New young companies are being formed, each with new and dynamic ideas. One of the outstanding developments in our industry is the creation of the Greening Forum. As we are all aware, greening is an important part of our lifestyle and will be prevalent in how we do business in the future.

Customer Care customercare@serviceseta.org.za

Bloemfontein Tel: 051 430 6223 Fax: 051 430 8771

Durban Tel: 031 207 1761 Fax: 031 207 1766

Kimberley Tel: 053 833 7447 Fax: 053 833 7452

Polokwane Tel: 015 296 4858 Fax: 015 296 4729

Head Ofﬁce Tel: 011 276 9600 Fax: 011 276 9623

Cape Town Tel: 021 425 0417 Fax: 021 425 1575

East London Tel: 043 743 5410 Fax: 043 722 9587

Nelspruit Tel: 013 752 2207 Fax: 013 752 6434

Port Elizabeth Tel: 041 582 2033 Fax: 041 582 2040

www.serviceseta.org.za 15

Stand Innovations Sponsored by 3D Group 3D STRUTS ITS STUFF IN MADAGASCAR 3D’s stand for Transnet

MAGINE the stress involved in building a stand for an expo taking place in another country. 3D Design experienced this ﬁrst-hand when they were tasked with creating an exhibi-

tion stand for Transnet. 3D is eagerly awaiting the return of its stand that was used in the Indian Ocean Ports and Logistics Exhibition in Madagascar . Safely stored on South Afri-

can soil, the stand will mark the end of a two-month project to highlight South Africa’s National Ports Authority at a premier exhibition held during March on the island.

The 2011 Indian Ocean Ports and Logistics Exhibition, the ﬁfth since its inception, attracted numerous exhibitors from the shipping, ports and related services industries. Its venue – a hotel in Antananarivo – resulted in it being based on a simple shell scheme. However, determined to make an impact for his client over the two-day event, 3D’s Tony Holiday stipulated the stand be dressed differently with a carpet, furniture and graphics that set it apart from other exhibitors. “3D designed and manufactured the National Ports Authority’s stand in Sandton, and then shipped it to Antananarivo where myself and our production manager set about erecting it and making it ‘show time’ ready,” said Tony. “Our philosophy – of paying attention to detail – certainly paid off because the stand was easily distinguishable from the others in the room, most of whom had played it safe and stuck with the basics. The stand not only attracted many visitors, it set the standard – all of which contributes positively to Brand

South Africa. We’re proud to have helped,” he said. Logistics is always a challenge when clients exhibit out of the country in which their stands are built but 3D called on its wealth of experience to ensure that the process went off without a hitch. “We had a slight scare when the stand touched down in Madagascar on a public holiday, and we needed to clear it in time for set up,” says Tony. “A few conversations with hotel management and customs ofﬁcials later, and we were able to deliver on time and continue with an unblemished record. Having the stand back in South Africa will, however, be a welcome close to the job.” 3D’s Conrad Kullmann says the biggest lesson his company learned was that time management is essential. “My advice to anyone thinking of shipping stands outside of South Africa is to ensure that there is ample time available before the exhibition and to take into account customs and build-up.” For more information, visit www.3ddesign.co.za.

SCAN DISPLAY VISITS EUROSHOP

USTIN Hawes, MD of Scan Display, recently returned from international shop ﬁtting trade fair Euroshop, which he attended as an exhibitor. Euroshop is the world’s leading retail trade fair, both in terms of size, international representation and innovation. Held every three years in Düsseldorf, Germany, the Scan team visited the show in 2005 and 2008, but 2011 was the ﬁrst year that the company attended as exhibitors. “This new role allowed me the opportunity to identify some of the differences between how the Europeans approach exhibiting compared with South Africans,” says Justin. He explains that exhibiting is a serious business in Europe. “Compared with South Africa, more planning went into exhibiting, a

higher ratio of staff was noticeable on the stands, and the staff took fewer breaks.” In addition to this, Justin explains that both the exhibitors and visitors tended to be key decision makers. “The people I interacted with were almost exclusively presidents of the company, or CEOs or directors. While people in these positions are found at exhibitions in South Africa, there are fewer of them. The ability to network with decision makers creates a more serious and business-like atmosphere, and encourages show attendance.” He also noticed that exhibitors spent far more time interacting with visitors on their stands. “In South Africa we tend to ‘speed date’ our visitors, and get their details to follow up at a later stage,” he says.

The quality of visitors was also different. “Exhibition visitors in South Africa are often ‘brochure goblins’, and indiscriminately grab as much marketing material as they can for reading later on. In Germany the visitors were more conservative and selected only the marketing material that was pertinent to them. In addition, technology such as the iPad enabled alternative, and ‘greener’, methods of information sharing.” Justin says that international exhibitors were more focused on building and generating brand awareness, whereas South Africans tend to focus more on products. He also noticed that the support that the city provided for Euroshop is not as common in South Africa. “The closest equiv-

Euroshop

alent I can think of is the synergy between Tourism Indaba and the city of Durban, which culminates in the famous beach party.”

Scan Display will be exhibiting at Euroshop 2014. For more information visit www.scandisplay.co.za

Exhibition Case Studies Sponsored by Complete Exhibitions HUNTEX ON TARGET

HROUGHOUT the exhibition industry it can often be heard that the barriers to entry are too high. It is difﬁcult to identify a focus area for a new exhibition, and the expense of launching a new exhibition is prohibitive. Complete Exhibitions identiﬁed a niche market need for HuntEx which proved these two traditional positions are by no means insurmountable. HuntEx2011 was hosted at Gallagher Convention Centre from 15-17 April. 2011. 18 500 people attended the show. The event was much more than a hunting exhibition. It included 11 286m2 of over 300 stands showcasing a variety of outdoor activities and demonstrations. The latest in optic and photographic equipment, outdoor clothing, wildlife photography and art, hunting lodges and holiday destinations, were just some of the exhibitors. Fred Camphor, president of the SA Hunting and Game Conservation Association (SAHGCA), says, “Hunters who attended the show were im-

pressed by the large variety among the exhibitors, and the exhibitors’ reaction has been overwhelmingly positive. Exhibitors were also very satisfied with the organisation of the show and the large number of visitors which made their participation at HuntEx worth their while”. Nigel Walker, director of Complete Exhibitions, the selected exhibition infrastructure and management services company for HuntEx, congratulates the organisers on having the foresight to have identified, and then followed-through, on their research. “Their ‘can do attitude’, which when dovetailed with a ‘why not attitude’ from Gallagher Convention Centre, significantly ensured the success of this first-time event.” Rather than use the traditional rows of shell scheme, HuntEx offered a unique visitor experience. It was only natural for a hunting event to offer shooting ranges, not only for air rifles and archery, but also for hunting rifles. Following months of careful planning and interaction with a complete range of municipal,

Huntex

provincial and national authorities, approval for a fully licensed temporary shooting range was granted and one of the car parking areas was converted to accommodate this. Many indus-

try peers will fully appreciate that the addition of ﬁrearms, shooting ranges and other weapons, such as knives, added a level of complexity to the Health and Safety planning that was un-

dertaken behind the scenes as an integral component of the event’s arrangements. For more information visit www.compex.co.za. Sally Fink

Numbers were up this year, with final figures exceeding 13 000. Last year 11 400 delegates attended the event. Indaba showcases the widest variety of Southern Africa’s best tourism products, and attracts international visitors and media from across the world. Notable this year were the number of e-marketing innovations that were introduced for the first time thanks to SAT’s dedicated e-marketing unit. These innovations included the Poken, first introduced at Meetings Africa as an alternative to business card swopping; the Indaba Mobi site; social media alerts, the dedicated video channel, Indaba TV via One Demand TV; and the Touch Table at the SAT stand. “We wanted to do some-

thing completely different at this year’s Indaba,” says global manager of e-marketing William Price The Touch Table allowed up to eight users simultaneously to explore the various experiences on offer in South Africa using touchscreen technology. The Touch Table was one of the most talked about elements of the show. “The type of interaction demonstrated by the Touch Table is indicative of the level of engagement required to make an impact on the travel trade and consumer landscape of today. Initial feedback from exhibitors this year strongly support our quality over quantity objective. Initial report backs show that meetings arranged this year were

of a high quality, with greater outcomes and enhanced partnership building,” said SAT CEO Thandiwe JanuaryMcLean. Poken technology was introduced for the ﬁrst time at the event to encourage efﬁcient networking, and facilitated more than 45 000 ‘pokes’, or exchanges of contact details. Also new was Indaba TV, a dedicated video channel of event and exhibitor video clips recorded on site by exhibitor On Demand TV. For more information visit www.indaba-southafrica. co.za.

INDABA JOINS THE ELECTRONIC REVOLUTION

Minister of Tourism Marthinus van Schalkwyk at the Touch Table

NDABA is South Africa’s, if not Africa’s, top tourism and travel trade exhibition. Owned by South African

Tourism (SAT) and organised by Witch and Wizard Creative, the event took place from 7-10 May 2011 at ICC Durban.

Sally Fink

THE ARTISTIC TAKE OVER OF GRAHAMSTOWN Madam Silk

INDUSTRY EVENTS THE sleepy town of Grahamstown will once again burst to life as hundreds of local and international artists, musicians and filmmakers flood every single venue available.

HE National Arts Festival, which runs from 30 June-10 July 2011, not only serves as a platform for creativity but it also contributes significantly to the coffers of the Eastern Cape

Province. “While artists benefit from receiving opportunities and exposure to audiences,” says Xoliswa Tom, MEC for Sport, Recreation, Arts and Culture – Eastern Cape. “There is an indirect investment in the local hospitality-, transport-, and even the educational sectors.” The MEC is also quick to point out that some of the country’s leading cultural icons such as Athol Fugard, John Kani, Winston Ntshona and George Pemba, have their roots in the province.

And indeed, festival organisers fully utilise every nook and cranny available in Grahamstown. Little cafes are filled with cabaret acts. Restaurants, churches, gymnasiums and libraries double up as theatres, exhibition spaces and concert venues. Streets teem with live art installations, puppeteers and buskers. Festival organisers are hesitant to project attendance figures for this year, seeing as last year’s festival ran over 15 days, whereas in

2011 they have returned to the traditional 11 days of Amaz!ng, as it is referred to. However, festival CEO, Tony Lankester, says there has been a year-on-year attendance growth of 8.47%, with total attendance at festival events in 2010 reaching 185 776. Attendance figures in 2005 stood at 139 100. According to Tony the increase in attendance was driven largely by a strong Street Theatre lineup, and over 50 exhibitions on both the Main and Fringe programme. About 35 productions had sold-out performances. Tony says that some 22 countries were represented on the Festival programme and significant numbers of international visitors to the Eastern Cape came through to Grahamstown for short bursts. New to this year’s festival is the Art Lounge, which is a venue on Somerset Road that will feature a structured programme of conversations in a relaxed coffee shop environment. There is also a sustainability hub which has a programme dedicated to the environment and sustainability. The Hands on Masks Off programme has now moved to Eden Grove where Word Fest and Think Fest take place. This will be the communications and conversations hub. At the ILAM centre there is an amphitheatre where all the dedicated Eastern Cape cultural dance and

events will take place, and there will be lunchtime concerts in the amphitheatre. Apart from the smorgasbord of dramatic productions, there will also be eight grand scale dance productions, ranging from the technically classical to the culturally traditional to the exploratory conceptual, on the Main Dance programme. The 2011 Standard Bank Jazz Festival which incorporates the Standard Bank National Youth Jazz Festival, will be headlining Ladysmith Black Mambazo, South Africa’s three-time Grammy-award winning group. It is also the group’s 50th birthday celebration. The Cabaret category will feature about 15 different revues. On the Physical Theatrefront the programme includes; OddBody, Acts of Love, Future Line Arts Academy’s Going Back to My Roots, Cape Town Edge’s Mafikeng Road and First Physical Theatre Company’s New Voices 2011 and Propeller. Two dozen Musical Theatre productions combine acting, dancing and singing talent for the Fringe stages. The Fringe Music programme is packed, with over 50 gigs showcasing classical music, rock, hip hop, jazz, kwaito, gospel and more. Around 60 exhibitions will feature as part of the Fringe Visual Art showcase. Astrid Stark

We’re distributing 4 000 copies a month free via bulk distribution at event industry organisations and associations; key industry meeting points like convention centres, hotels and rental houses; and at key industry events. This means we’ll remain the most read events industry trade publication. After seven years of carrying the cost of mailing another 4 000 copies direct to everyone else, we’re asking for subscriptions to help us cover our rising distribution costs. Subscribe now for just R22.80 pm to keep receiving your copy, delivered to your door every month. Please contact us for a subscription debit order form: dani@filmeventpublishing.co.za or 021 674 6691.

EVENT PREVIEWS

SAACI NATIONAL CONFERENCE

FACILITIES SHOW AFRICA

RETIREMENT EXPO

EMIT CONFERENCE

24-26 July, NH Lord Charles, W. Cape

6-8 September, Gallagher Convention Centre, Midrand

AN ardent array of speakers has been confirmed for the 2011 national conference of the Southern African Association for the Conference Industry (SAACI). A keynote address by Tourism Minister Marthinus van Schalkwyk will set the ball rolling, whereafter different convention bureaux will reflect on the status of the South African conference industry. Speakers include: Thembi Kunene, chief quality assurance officer at the Tourism Grading Council of South Africa; Arthur Gillis, group managing director of Protea Hotels; Amanda Kotze-Nhlapo of the Western Cape Convention and Events Bureau; and Heinz Wagner – the blind man with a vision. “We are confident that delegates to this year’s conference will certainly leave amply-enhanced to take on the challenges ahead,” says conference chairman Riedwaan Jacobs. Themed ‘Learn, Connect, Thrive’ – the conference will offer stimulating topics with real take-home value For more information about the event visit www.saaci.co.za.

MONTGOMERY Africa’s first OSH Expo Africa and the Facilities Show Africa will coincide with IFSEC 2011 “Last year IFSEC (previously known as Securex) attracted 5 844 security professionals from 45 countries,” says Ross Cullingworth, commercial event director of Montgomery Africa. “This year will be no exception, as the show elevates its status even further and doubles in size to incorporate the OSH Expo Africa and the Facilities Show Africa.” Product categories include: Integrated Security: IP and Network Solutions; Access Control, CCTV; Intruder Alarms; Counter Terror and Physical Security; Security Solutions and Fire Solutions. 2011 sees the launch of the OSH Expo Africa - a brand new event aimed at providing the local health and safety market with ample information, exciting innovations and a golden opportunity to network with industry leaders. Visitors that are attending IFSEC, the OSH Expo or the Facilities Show will automatically gain free access to all the show which will be co-located at the Gallagher Convention Centre.

ORGANISED by Thebe Exhibitions and Projects Group (TEPG) the inaugural Retirement Expo will showcase leading financial, property and lifestyle brands. Companies who have confirmed their participation include Starlight Cruises, Advantage Hearing Aids, Liberty, The Refirement Network, Old Mutual, Glacier by Sanlam, The Hearing Centre, Rand Aid, Helderberg Village, Marriott, Knysna Lifestyle Estate, Telecare Solutions, Northern Area Retirement Villages, Amdec Property Group and The Fundraising Arm of the Red Cross War Memorial Children’s Hospital. “Our confidence in this show is constantly validated as we partner with companies who recognise the value of a platform for the Baby Boomer segment.” says Carol Weaving, managing director of TEPG. Baby Boomers refer to those born between 1946 and 1966. In 2008 a study called PrimeTime found that the 1,98 million Baby Boomers in the LSM 7-10 market owned 30 % of the cars on the road, have 30% of the university degrees and are worth over R 300 billion.

THE Environmental Management in Tourism (EMiT) conference is a first of its kind for the tourism, travel, leisure and event management industries. EMiT offers a dedicated platform for debate around sustainable tourism with input from industry leaders, tourism professionals and international experts. The two-day conference will assist tourism and leisure professionals, hoteliers and hospitality managers, green business and event organisers, and travel agents and tour operators review their current practices and to help develop more sustainable tourism products. Presentations will include; corporate governance, sustainability, green marketing and events, the profile of the green traveller, corporate social investment, 2023 the future of travel and tourism, selling and sourcing green products by the travel retail sector, and the impact that finite natural resources have on the industry. The annual Imvelo Awards for Responsible Tourism will take place at the event.

CAPE PREMIER YEARLING SALE

FLF

RHS CHELSEA FLOWER SHOW

COMRADES MARATHON

THE CTICC became home to 300 thoroughbred yearling horses from South African breeders, who were brought in for the auction. The inaugural event attracted 3000 people and was the first thoroughbred horse sale in the world that has ever been hosted inside a convention centre in a major city. Organisers Agri-Expo worked closely with the venue to ensure that the utmost care was provided to the horses. 300 individual portable stables were built in the 7358 square metre exhibition halls and 2500 bales of hay were specially procured. In addition 150 stable beds were provided for the grooms who were onsite 24 hours to look after their horses. CEO of Brandstock SA Jan Naude says, “The risk of injury is minimal. It is possible that a yearling could break loose and run around between the stables. But it will be confined there and can’t get out onto the street or any public area. I do not know of any such incidents happening at any of our sales.” Cape Premier Yearling Sale is owned by Thoroughbred Breeders Association t/a BloodStock S.A.

THIS year, the Franschhoek Literary Festival (FLF) saw growth from 4000 in 2010 to 5000 people in 2011. All scheduled events, featuring over 90 South African authors, took place in and around the Town Hall which is situated along the village’s main thoroughfare. The festival was started in 2007 by a committee of six volunteers who aimed to create a festival of local writers, with the ultimate goal to raise funds for a new community library. They weren’t sure if fifty or five hundred people would come – and well over a thousand seats were sold. The FLF has been run by Jenny Hobbs and David Walters since its inception. The organisation of the event is a collaboration with many of the local accommodation establishments coming on board to put up visiting authors for the weekend. Sally Fink, editor of The Event Newspaper, was one of the festival’s invited authors. She spoke on the morning of 14 May 2011 on a panel about writing for the youth. She was accommodated by Le Franschhoek Hotel and Spa. For more information visit www.flf. co.za.

CAPE Town scooped yet another gold at the RHS Chelsea Flower Show (CFS) in London. Kirstenbosch Botanical Garden’s entry - Botanical Landscapes, scored Cape Town its 31st gold medal in 36 years. Featuring two World Heritage sites, the Cape Floral Kingdom and the Richtersveld with a Table Mountain backdrop, the design captured the judges’ imagination. “Our exhibit is always popular but this year exceeded expectations as there was a fascination for the unusual specimens we were able to show” said designers David Davidson and Ray Hudson. “The display offers visitors many reasons to visit South Africa, but mostly because of the diversity of our plant life.” Empowerment projects sourced through the The Provincial Government of the Western Cape have were key suppliers to this display. Visitors to the Kirstenbosch stand received an ecofriendly bag sourced from women’s cooperatives in Khayelitsha through a project called “Township ”. For more info visit www.rhs.org.uk

THE Comrades Marathon went green for the third year in a row. The first initiative of organiser Comrades Marathon Association, was to collect, sort and recycle waste at the 48 runners’ refreshment stations. Secondly, the winning car for the male and female runners was a Toyota Prius which boasts zero carbon emissions. In addition, Amabeadibeadi Charity planted 22 000 trees a few days before the comrades race. Amabeadibeadi also held a Race 4 Charity campaign. 1000 runners competed in the marathon to raise R5000 for the charity. 2011 also saw the addition on a new major sponsor, Pepsi, which provided over 44,000 litres carbonated beverages to the event. 19,617 runners took part in the race. The Bonitas Comrades Expo took place from 26-28 May 2011 at the Durban Exhibition Centre. Billed as a wellness expo, the show showcased the latest in fitness products and technology. For more infomation visit www. comrades.com

21-23 October, Coca Cola Dome, JHB

9-10 November, Sandton Sun Conference Centre

EVENT REVIEWS

27-28 January, CTICC

13-15 May, Franschhoek, Western Cape

24-28 May, Royal Hospital, London

29 May, Pietermaritzberg