the Callsheet July 2011

Page 1

R22.80 July 2011 www.thecallsheet.co.za

pg5

pg12

pg18

MODELS AND EXTRAS: AN INDUSTRY IN CRISIS? GENERAL INDUSTRY THE Callsheet looks at the state of the local modelling and extras industries

A

FTER being approached by a number of extras, The Callsheet investigated the issue of payment, nonpayment and late payments of talent in the model and extras industry. When we looked into the human talent industries, namely casting companies and model agencies, we found an industry struggling to survive in a changing world. There are several associations and bodies that were created to regulate the industry, including The Official South African Casting Association (OSCA SA) which was established to protect the interests of background artists, including extras. The National Association of Model Agencies (NAMA) was established for much the same reasons as OSCA SA and to ensure that affiliated model agencies conduct their business dealings with integrity. There is also the South African Stills Production Association (SAASP), created to promote the region, grow the sector and ensure fair practice by those in the industry. Janez Vermeiren co-owns Full Circle Model management with Paul Coetzee and is also a

Janez Vermeiren

presenter for lifestyle programme Top Billing. Janez started his agency in part due to his own less than positive experiences with agencies while he was modelling. When I met with him, he was just off the plane from an overnight trip to Joburg, although he was clearly exhausted, his passion for his agency and zeal to reform the modelling industry was apparent. Janez said: “What’s basically happening in Cape Town

is empty promises and broken dreams.” Janez had clear ideas about why this was the case: “In Cape Town everyone wants to get the talent, and to get the talent they’re promising girls things they can’t possibly live up to.” Janez had a suggested solution for this problem - the way he deals with finances at Full Circle. He believes every agency should have an accountant outside of the company who deals with all payments, the owner

and other agency staff should have nothing to do with payments. He said: “Agencies are paying their models when they come begging for money, that’s the reason I started this company, I don’t want models begging for money.” Janez concluded: “There needs to be transparency so the models know when money’s coming in and also when usages are coming in.” Dylan Stevens, a booker at

Public Image Models, who supply characters for TV commercials, said: “Talent are often the most crucial element in a TV commercial, yet are always the last to be paid! Everyone seems to be on the recession bandwagon. Model fees get consistently lower and lower. We are being offered fees that are lower than what we got ten years ago. Added to this problem there are numerous smaller ‘fly by night’ agencies that accept these fees which aid in lowering the fee structure even further. Many reputable, long standing agencies are struggling and some even having being forced to close their doors. This whole situation has an adverse effect on the industry as good talent no longer wish to partake when they are so poorly remunerated.” The financial practices in the talent industry appears to be inconsistently handled. Agencies, both modelling and casting are being paid by production companies or directly by the clients and then they are disbursing that money to the talent. Models and extras are unaware of what’s happening with the regards to late payments for jobs and their usage fees, while the agencies complain they have to deal with talent demanding the money owed to them. CONTINUED on page four


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.