Y22 P18-19_TFS_Rods_Outfit.qxp_04/Pps.
2/3 Introduction 12/20/21 3:16 PM Page 1
The Fly Shop’s
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Freshwater Fly Rods
Quality, Economy & Performance
F L Y S H O P ’ S F R E S H H 2 O F L Y R O D S were designed to allow both the veteran fly fisherman and the every day anglers the ability to deliver the fly accurately and without a lot of effort, while forgiving inadvertent mistakes that are common in the casting stroke. These models are a baby step away from the ultra-fast trend and a slight shift toward a smooth, forgiving action that doesn’t require a sophisticated, fine-tuned sense of timing to deliver flies and best suits most anglers. Our Fresh H2O rods began to take shape when we became disillusioned with the direction that the top brands in the sport were going with their fly rod actions - faster and faster rods that tossed a tight loop for a mile in the hands of an expert, but were inappropriate for the less than expert fly fisherman. At that point, we teamed up one of the top rod manufacturers in the business and developed our own Fresh H2O fly rods by simply reverse-engineering and duplicating the most popular graphite, angler-friendly action that has ever been used on a trout stream. We took our time, spending three years tinkering with and field-testing dozens of prototypes before we made our choices and allowed The Fly Shop® logo to be printed on the first, new, emerald-green blanks. Since then we’ve added subtle improvements each season to the graphite and components without changing the essential action or our model names. At the same time we’ve reduced, instead of increasing, our prices each year. The latest iteration of Fresh H2O rods are a marriage of modern graphite materials and design that compensate for common errors and a less than expert casting stroke. It’s a rod that loads with very little line beyond the tip, and still has the cojones to turn over a long leader or deliver distance. When you put this rod to the test, you’ll discover, as several thousand of our fly fishing customers have, that it’s equal to other famous branded fly rods out there, and carries a price tag that’s just a fraction of what is hanging on comparable quality fly rods.
We’ve spent 44 years building our reputation, and 14 of them building fly rods. Just like The Fly Shop®, these rods deliver everything we promise!
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An extra tip at no extra charge! We’re fishermen here at The Fly Shop® and understand the logic of including an extra tip with every rod, at no extra charge. It’s a built-in guarantee that’ll keep you fishing on the stream instead of waiting for the UPS truck. We also include a practical, lined, segmented rod case with a zippered reel pouch instead of one more aluminum tube for your closet. Our Fresh H2O fly rod and reel outfits This is more than a terrific rod, and at that price it’s a great deal, without the expensive, hidden premium many rod makers charge for their lifetime guarantee. All five of our 2022 models are identically priced at $189. Our warranty is just another good deal. Our warranty Fresh H2O and Signature Series rods are fully warranteed by The Fly Shop®. In fact, we’re very proud of our battle-tested, high performance rods. After 15 years in the hands of all skill levels of fly fishermens there’s been an almost insignificant failure rate. But rods are going to be broken, and we don’t care how they break. We’ll replace any section, on any of our rods for the original purchaser, charging no more than $35 plus $11.95 for shipping. Just send us what’s left of the entire rod along with your return address and a check or credit card number. We’ll do our part and try to get the rod started on its way back to you the very next day.
email:
i n f o @ t h e f ly s h o p . c o m
