thefoldlondon.com
May 2019
Welcome to the summer edit. Navigate the warmer weather with ease with our tactical approach to desk-to-dinner dressing. A packed diary and an unpredictable climate require an array of flexible styles that look professional during a day of meetings, yet on trend for whatever the evening has in store. Think lightweight linens and cotton blends that will take you effortlessly from breakfast meeting to boardroom (page 4-13), while modern florals meet sheer, breathable fabrics for roundthe-clock event dressing (page 14-19). Travelling for business? Pack a tried-and-tested crease-free summer capsule, as recommended by Fold customers (page 20-29). Finally, take your pick from our exquisite statement pieces (pages 44-49), perfect for summer weddings.
Polly McMaster Founder, The Fold
Cover Rosemoor Dress See pg 16 Pg 3 Bellevue Dress. Dark magenta textured Italian satin.
The Fold, 28 Cadogan Place, London SW1X 9RX, UK info@thefoldlondon.com +44 (0)207 336 7599
thefoldlondon.com
Ives Top and Saunton Culottes. See pg 6.
Summer Style
Breezy, chic dressing that stays polished in the heat. These elegant styles will leave you feeling cool, confident and pulled-together throughout summer.
Ives Top Ivory linear print Italian linen. Saunton Culottes Navy linen.
6 thefoldlondon.com
Leigh Dress Blue Italian cotton poplin.
thefoldlondon.com 7
Lochaline Dress Ivory botanical print Italian viscose.
8 thefoldlondon.com
Cornwall Dress Blue and white stripe Italian viscose-linen blend.
thefoldlondon.com 11
Astell Dress Blush pink Italian linen.
thefoldlondon.com 13
Modern Romance Elegant evening wear. Embrace a contemporary approach to feminine florals with modern midi dresses in sumptuous fabrics and floaty silhouettes. From summer weddings to client dinners, discover a wealth of striking styles in our Chelsea store and online now: thefoldlondon.com/event-dressing Sandbourne Dress Ivory and blue linear floral print silk chiffon. 100% silk lining.
thefoldlondon.com 15
Rosemoor Dress Blush pink rose garden print silk chiffon, 100% silk lining.
16 thefoldlondon.com
18 thefoldlondon.com
Dansdale Top, Orleston Skirt Ivory and blue Italian floral organza jacquard. Top includes cami. Cool hand wash.
thefoldlondon.com 19
Travel Capsule Pitch-perfect straight from the plane. These stylish separates are famed for their crease-free credentials and mix-and-match flexibility. But don’t just take our word for it – read on to see what our customers are saying... Discover the full Le Marais collection in store or online at: thefoldlondon.com/the-tailoring-boutique
Ardleigh Shirt Ivory stretch silk satin with detachable neck tie. Le Marais Tailored Culottes Black twill. Also available in navy, see pg 55. Cool hand wash.
20 thefoldlondon.com
Today I’m wearing a Fold suit that I’ve had for a while but always gives me a spring in my step and looks sharp! Suzanne, Twitter
Pg 22 Austin Top Blush pink twill. Cool hand wash. Le Marais Wide Leg Trousers Navy twill. Also available in black.
Pg 23 Bowery Blouse White silk. Le Marais Tailored Trousers Black twill. Also available in navy. Cool hand wash.
thefoldlondon.com 23
My Fold dress took me from morning through to night, after it was in my suitcase for 12 hours‌ Miranda, Instagram
Pg 24 Clifton Dress Black jersey. Also available in navy. Cool hand wash.
24 thefoldlondon.com
Pg 25 Mariner Knit Ivory merino wool. Also available in navy. Cool hand wash. Le Marais Slim Fit Pencil Skirt Black twill. Also available in navy. Cool hand wash.
thefoldlondon.com 25
I live by your fabulous capsule collection; it suits temperamental Sydney and Melbourne weather! Caz, Facebook
Pg 26 Haydon Top Ivory stretch silk satin. Also available in black. Le Marais A-line Skirt Black twill. Also available in navy. Cool hand wash.
Pg 27 Arlington Dress Navy stretch jersey lined through the body. Also available in black. Cool hand wash.
thefoldlondon.com 27
I love my le Marais suit, it’s the only one I travel with - not a wrinkle, even after a whole week in my hand luggage! Landa, Instagram
Pg 28 Rivoli Dress Black twill. Also available in navy. Cool hand wash.
28 thefoldlondon.com
Pg 29 Le Marais Wrap Jacket Black twill. Also available in navy. Haydon Top Ivory stretch silk satin. Also available in black. Le Marais Wide Leg Trousers Black twill. Also available in navy. Cool hand wash.
The Fold Woman
Dame Cilla Snowball Chair, Women’s Business Council and Portfolio Director Interview: Kate Bassett Photography: Harry Borden Dame Cilla Snowball wears the Le Marais Wrap Jacket and Hepworth Blouse
Every month we interview our inspirational customers for their unique stories and share their insights. Our Fold Woman articles profile the life journeys of diverse, smart and inspiring women. Dame Cilla Snowball shot up the ladder at advertising giant AMV BBDO to become group CEO and group chair, cementing her position as one of the most powerful women in Britain. Now chair of the Women’s Business Council and pursuing a portfolio career, she tells us about big breaks, boltholes and backing other women. On her early career: I did a French degree at the University of Birmingham, which involved a year of studying and working in Limoges. That year away was transformative for me – I had to stand on my own two feet, make money and achieve a level of fluency. I loved my time at Birmingham University and years later returned to sit on its council. That gave me the idea to start an alumni mentoring scheme, which is now in its eighth year and helps final-year students as they start job-hunting. After graduating, I went straight into the world of advertising, starting out as a graduate trainee in account management with Allen Brady & Marsh before moving to Ogilvy & Mather. I joined AMV BBDO in 1992 and worked my way up to group CEO and group chair, along the way dealing with clients ranging from BT and Guinness to The Economist.
thefoldlondon.com 31
‘Support other women. Let’s make sure the next generation outshines and out numbers us.’
On her defining career moment: Quite early on in my career, there was a call from my managing director for volunteers to work on a tricky new business pitch. It was way beyond my experience at the time, but gave me an insight into the leadership challenges of competing for business. Importantly, it gave me an early taste of responsibility – and winning. The bond with that MD endured for decades and propelled me through the ranks. To this day, he is my biggest champion, supporter and sponsor.
On her toughest challenge: I stepped down from AMV BBDO at the end of last year and am a few months into my portfolio or ‘multihyphen’ career. I continue to sit on the board of Derwent London and chair the Women’s Business Council and the GREAT Private Sector Council. I’ve always enjoyed side hustles, so going plural was a natural transition for me, but making the decision to leave a job I loved after 26 rewarding years was daunting. There’s a lovely quote from Havelock Ellis that says: ‘All the art of living lies in a fine mingling of letting go and holding on.’
32 thefoldlondon.com
On her go-to style: My wardrobe consists of smart workwear and walking-the-dog slob wear, with nothing in between. I’ve always struggled with ‘smart/casual’ – a phrase that terrifies me. My work involves lots of meetings across London and quite a few evening events, so I’m fond of clothes that can be dressed up and down. Lugging a dress carrier around all day and changing into evening wear in a toilet is my idea of hell, so I stick to flexible classics and everything is geared to comfort.
On her power suit: You can’t beat a welltailored black or navy trouser suit and I revert to both of these routinely and consistently, in many combinations.
On her inspirations and role models: Too many to name. Everyone from my former global boss, Andrew Robertson, to the impressive leaders on the Women’s Business Council who are dedicated to driving gender equality, to the super-inspiring and collaborative women in WACL [Women in Advertising and Communications, London].
On her most powerful piece of advice to other women: I absolutely subscribe to Madeleine Albright’s mantra that ‘there is a special place in hell for women who don’t help other women’. Women are still under-represented in leadership roles in most sectors and the pipelines need filling. Gender equality is a moral and commercial imperative – diverse teams get better results. So, my advice is to support other women. Let’s make sure the next generation outshines and outnumbers us.
Read more Fold Woman stories online at thefoldlondon.com/fold-woman
thefoldlondon.com 33
A Fresh Approach Daywear takes a directional turn via soft tailoring and abstract florals. These transformative styles will put a sartorial spring in your step. Palermo Jumpsuit Indigo Tencel.
Pg 36 Glengall Dress Indigo Tencel.
Pg 37 Somerby Dress Ivory iris print Italian viscose. Britten Belt Navy leather. Also available in tan, see pg 38 and burgundy.
thefoldlondon.com 37
Pg 38 Hampton Dress Blue Italian stretch lightweight wool blend jacquard. Britten Belt Tan leather. Also available in navy, see pg 37 and burgundy.
38 thefoldlondon.com
Pg 39 Ellesmere Blouse Ivory iris print Italian viscose. Hutton Belt Navy leather. Also available in burgundy, see pg 55.
thefoldlondon.com 39
Pg 40 Delvino Jacket. Delvino Trousers Blue Italian stretch lightweight wool blend jacquard.
Pg 41 Lancaster Blouse Navy silk chiffon with cami.
thefoldlondon.com 41
Pg 42 Falkner Shirt White premium cotton. Delvino Trousers. See pg 40.
42 thefoldlondon.com
Pg 43 Lochaline Dress Green Iris print Italian viscose.
Day to Night Statement dressing that shows you mean business. Pack a punch with head-to-toe colour in midnight blue and vibrant fuchsia: eye-catching, confident hues that work 9 - 9. Arlington Dress Dark magenta Italian stretch honeycomb wool. Cool hand wash.
thefoldlondon.com 45
Ellerby Dress Navy crinkle georgette.
thefoldlondon.com 47
Pg 48 Boswell Top White satin back crepe. Cool hand wash. Le Marais Slim Fit Pencil Skirt Navy twill. Also available in black. Cool hand wash.
48 thefoldlondon.com
Pg 49 Berkeley Dress Indigo blue Italian stretch matte satin.
thefoldlondon.com 49
Step Out In Style Classic silhouettes in subtle, muted tones lend instant polish whatever the occasion. Easy, tried-and-trusted styles that are guaranteed to make you feel good. Camelot Dress Blush pink Italian cotton-blend tweed.
thefoldlondon.com 51
52 thefoldlondon.com
Pg 52 Lowndes Dress Blush pink Italian stretch crepe. Cool hand wash.
Pg 53 Camelot Dress Navy twill. Also available in blush pink.
thefoldlondon.com 53
Pg 54 Northcote Dress Navy twill. Also available in black. Cool hand wash.
54 thefoldlondon.com
Pg 55 Lendal Top Blush pink Italian stretch crepe. Cool hand wash. Hutton Belt Burgundy leather. Also available in navy, see pg 39. Le Marais Tailored Culottes Navy twill. Also available in black. Cool hand wash.
56 thefoldlondon.com
Pg 56 Adeline Blouse Ivory silk.
Pg 57 Carnaby Dress Navy twill. Also available in black. Cool hand wash.
thefoldlondon.com 57
How to shop Online thefoldlondon.com In-Store 28 Cadogan Place, Chelsea, London SW1X 9RX, UK Open Mon - Sat 10am - 6pm After hours pre-booked appointments available during weekdays. Contact our Customer Care team to book. Phone +44 (0)207 336 7599 UK Delivery & Returns UK standard delivery takes 3 - 5 days and costs £5, or free when you use code ‘UKFREEDEL’* at the checkout. Order by noon for next day delivery which costs £10. Return postage is free within the UK. International Delivery & Returns European delivery is £15 and takes 7 – 10 days. For further information about delivery and returns to other countries see thefoldlondon.com or contact us at info@thefoldlondon.com
About The Fold Every piece is designed by our in-house team, using luxurious, unique high-grade fabric. Most garments are fully lined and made in the UK and Europe, with attention given to every detail. See the full collection online. All items available in sizes UK 6-16, selected items available in sizes UK 6-20. The Fold store, Chelsea, London
Rare, modernist Scandinavian jewellery supplied by Gråsilver.com. Luxury Italian furniture supplied by MinottiLondon.com. Terms & Conditions *Use code UKFREEDEL at the checkout to receive free standard delivery to UK addresses. Code valid for a limited time. Cannot be used with any other coupon codes. If you’d rather not receive our catalogues, you can unsubscribe any time at thefoldlondon.com/unsubscribe with your full name and address as it appears on your catalogue to ensure your details are removed from the mailing list correctly.
Glengall Dress. Indigo Tencel, see pg 36.
The Fold, 28 Cadogan Place, London SW1X 9RX, UK info@thefoldlondon.com +44 (0)207 336 7599
thefoldlondon.com
Hampton Dress See pg 38
The Fold, 28 Cadogan Place, Chelsea, London SW1X 9RX, UK +44 (0)207 336 7599 thefoldlondon.com