SUMMER
2016
FREE SHIPPING AND RE TURNS ON ALL ORDERS WITHIN THE UK
T HEF O L D L O N D O N .C O M
Summer has arrived at The Fold
Don’t just take our word for it – here’s what the press have been saying about The Fold.
‘The Fold is for women who take their clothes as seriously as their jobs’
‘London label The Fold has mastered the idea of a shift with a difference’
THE TIMES
GR A ZIA MAGA ZINE
‘One of the labels we recommend for busy, super-stylish ladies who want to kick some fashion butt in the boardroom’ ST YLIST MAGA ZINE
‘Smart and stylish officewear can be a difficult balance to strike, but The Fold seems to have it down’
‘... smart enough for work, but cool enough for a party’ ST YLE MAGA ZINE
STELL A MAGA ZINE
Welcome to Summer – we have many new and superexciting styles we think you’ll love. Cool culottes, easy summer shapes and unexpected wardrobe heroes like our grown-up interpretation of the jumpsuit (turn to page 32 to discover The Malone). Then there’s your Fold favourites – The Camelot, The Northcote, The Hampton – reinterpreted in some amazing new fabrics including vibrant coral tweed, tactile navy organza and modern linear print crepe. We have also added new styles to your Le Marais staples – the perfectly tailored Brummell jacket, crisp cotton blouses and the De Beauvoir shift dress that I am wearing on repeat! We hope you love the new collection!
Polly McMaster CEO & Founder
T H E L O N D O N S T O RE · 8 4 C L E R K E N W E L L R O A D , L O N D O N E C1M 5 R F · I N F O @ T H E F O L D L O N D O N . C O M · 0 2 0 7 3 3 6 7 5 9 9
THE FIT ZROVIA DRESS £295 Cotton-twill Pale cornflower DRESS LENGTH UK8 41" / 105CM OUR MODEL MILLY IS 5'11"
THE MANSFIELD DRESS ÂŁ245 Crepe Dusty rose, Indigo (see online) DRESS LENGTH UK8 43" / 109CM
English rose W
e know you love to feel feminine
as much as we do, which is why we
have introduced a palette of wonderfully flattering colours for summer. Discover our elegant shades of blush, dusty rose and vibrant coral pink in the smartest of tweeds and richest of crepes. 6
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The waist-cinching peplum detail on our A R L I N G T O N D R E S S simultaneously creates curves on an athletic figure and highlights a feminine waist on curvier body shapes. It’s no wonder it’s one of our best-sellers!
Clever panel details create built-in structure on our H A R L E Y D R E S S that sculpt the silhouette. You’ll love the streamlined outline this modern style creates.
RIGHT
THE HARLE Y DRESS £245 Crepe Dusty rose, Navy (see online) DRESS LENGTH UK8 38" / 97CM
OPPOSITE
THE ARLING TON DRESS £275 Crepe Dusty rose, Indigo (see online) DRESS LENGTH UK8 41" / 105CM
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THE CONNAUGHT DRESS ÂŁ295 Crepe Blush, Navy (see inside back cover)
We love how cool and elegant we feel in this clean-cut design with modern piping detail ...the below-the-knee hemline cleverly elongates our silhouettes, too.
DRESS LENGTH UK8 50" / 127CM OUR MODEL MILLY IS 5'11"
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THE C A MELOT
(p.46) H AT B Y R A C H E L TRE VOR-MORG AN
R ACHEL TRE VOR-MORGAN' S TIP S FOR
Dressing for events
A
ward-winning London milliner Rachel Trevor-Morgan has been creating
bespoke hats since 1990, and is milliner to The Queen. We asked Rachel for her tips on finding the perfect hat for those upcoming summer events. W H AT C O M E S F I R S T – T H E H AT O R T H E O U T F I T ?
This is a question I am often asked. As our hats are made to order, it is generally easier for us to make the hat to go with a given outfit. However, for Royal Ascot I often have clients for whom the hat is the most important element. They tend to come in and choose their hat first, then pair it with a classic simple outfit. For a day at the races I always recommend clients to be bold in their hat choice. You need to remember that everyone will be wearing hats so you can go for it and make a statement! I S T H E R E A H AT F O R E V E RYO N E ?
Yes I believe there is a hat for everyone. I often hear women say that hats are not for them but I simply don’t think it's true. It’s more often about how the client sees themselves. We are all rather out of the habit of hat wearing – it helps to go to an expert milliner who can guide you in your decision. 12
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It is important to choose a hat that works with you. You must wear the hat, not the hat wear you. Try on lots of different shapes, it is important to see yourself in many different styles to see what works for you. W H AT A R E YO U R E X P E R T T I P S F O R A H AT S H O P P I N G T R I P ?
When a client visits us at the showroom, I would ask them to bring along any inspiration; sketches and fabric swatches or their outfit. This gives me an idea of their thoughts and helps me to visualise what might work. Have your hair in a low chignon or in the style you intend to wear for your event so you can see your neckline and know how the hat fits. A R E T H E R E A N Y U N D E R S TAT E D S T Y L E S T H AT YO U W O U L D R E C O M M E N D T O T H E U N C O N F I D E N T H AT W E A R E R ?
If you are not very confident about wearing a hat, go for something that is simple. You won’t feel as selfconscious if you are comfortable. I would recommend wearing a mini disc, as these are very easy to wear, as they are on a headband and add a little bit of height without being too over-the-top. Or a classic 50’s brim looks fantastic and effortless.
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xtremely luxurious fabrics are signature to what
we do at The Fold. We’re really excited about our new CORAL TWEED. Structured
and vibrant, it features an exquisite graduated weave in a light and breathable cotton blend that’s a dream to wear.
We love a below-the-knee hemline – it’s a clever way to elongate a silhouette. The asymmetric seaming detail around the waist creates a feminine shape – you’ll feel wonderfully elegant in this dress. THE B ABING TON DRESS £365 Cotton-Blend Tweed Coral DRESS LENGTH UK8 42" / 106CM OUR MODEL MILLY IS 5'11"
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THE C AMELOT DRESS £365 Cotton-Blend Tweed Coral DRESS LENGTH UK8 40" / 102CM
THE C H AT S W O R T H DRESS £365 Cotton-Blend Tweed Coral DRESS LENGTH UK8 43" / 110CM OUR MODEL MILLY IS 5'11"
THE MARYLEBONE JACKE T £275 Cotton-Blend Tweed Coral 16
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RIGHT
THE HAMP TON DRESS £175 Crepe Navy linear print DRESS LENGTH UK8 43" / 110CM
H
ere’s how to add interest to your outfits without being extroverted — modern
linear patterns and tactile textures that look cool and sharp. Crafted in rich crepes and exquisite organzas, these styles can be effortlessly dressed up and down depending on your diary.
right LINES
THE
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Our C L E R K E N W E L L C U L O T T E S combine the practicality of trousers with the feminity of your favourite midi skirt – a winning combination. Tuck in the coordinating C L E R K E N W E L L T O P to create the easiest outfit in your wardrobe.
Brand new for the season, the H E N L E Y D R E S S has a wonderfully relaxed cut that is so easy and breezy to wear. We also love the modern loosely cut sleeves that offer arm coverage and the feminine nipped-in waist. RIGHT
THE HENLE Y DRESS £175 Crepe Navy linear print DRESS LENGTH UK8 49" / 124CM OUR MODEL MILLY IS 5'11"
LEFT
THE CLERKENWELL TOP £125 Crepe Navy linear print THE CLERKENWELL CULOT TE S £155 Crepe Navy linear print TROUSER LENGTH UK8 32" / 82CM
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H
ere's the grown-up way to wear pink. Our clean and contemporary
linear print keeps the look cool and modern.
BELOW
THE CLERKENWELL TOP £125 Crepe Salmon linear print THE CLERKENWELL CULOT TE S £155 Crepe Salmon linear print TROUSER LENGTH UK8 32" / 82CM
We love a wrap dress – this iconic cut has the ability to flatter just about every shape. We’ve added our modern linear print to our best-selling H A M P T O N D R E S S for a cool, new update. RIGHT
THE HAMP TON DRESS £175 Crepe Salmon linear print DRESS LENGTH UK8 43" / 110CM
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THE DE BE AUVOIR DRESS £275 Cotton-organza Navy check DRESS LENGTH UK8 40" / 102CM
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Sheer – without being revealing, the P E T E R S H A M S E PA R AT E S are made of exquisite organza layered over a navy lining. THE PETERSHAM TOP £175 Cotton-organza Navy check THE PETERSHAM SKIRT £165 Cotton-organza Navy check SKIRT LENGTH UK8 31" / 79.5CM
THE HAMP TON DRESS
OUR MODEL MILLY IS 5'11"
£275 Cotton-organza Navy check DRESS LENGTH UK8 43" / 110CM
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T H E O LY M P I A
£295
sea change I
nspired by nature’s jewel toned colour palette — forest green, inky indigo and deep navy are
our go-to colours for summer. Clean, confident
silhouettes allow the exquisite sea-toned shades to do the talking.
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Your new summer dress with sleeves: our super-elegant O LY M P I A D R E S S . We’ve incorporated the signature flattering cropped layer detail that our customers love so much and cut this style on the bias to naturally follow the body’s curves.
THE HAMP TON DRESS £195 Crepe Forest green DRESS LENGTH UK8 43" / 110CM
T H E O LY M P I A DRESS £295 Crepe Forest green (previous) Navy DRESS LENGTH UK8 46" / 117CM
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Our signature C AV E N D I S H D R E S S is great for fuller busts thanks to the highly flattering draped neckline.
THE C AV END I S H DRESS £265 Crepe Indigo, Dusty rose (see online)
Draw the eye to the narrowest part of your arm with our incredibly flattering C A R N A B Y D R E S S . The fluted sleeves are wonderfully feminine.
DRESS LENGTH UK8 103" / 40CM
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THE CARNABY DRESS £195 Crepe Indigo, Dusty rose (see online) DRESS LENGTH UK8 38" / 95CM
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Y
es – you can wear a jumpsuit! We’ve carefully considered cut
and fabrication to create a thoroughly grown up all-in-one. The rich crepe fabric offers just the right amount of structure, the slash neck opens up the neckline and cleverly placed piping detail elongates the silhouette.
THE MALONE JUMPSUIT £295 Crepe Navy TROUSER LENGTH UK8 28" / 71CM OUR MODEL MILLY IS 5'11"
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THE A STOR DRESS £295 Pure Cotton Grey Check
perfectly TAILORED W
e’re really proud of our modern tailoring. It’s the clever details that
make The Fold different — our figure-fixing peplums, structured cuts, sharp pleats and notch lapels mean that you’ll always feel confidently stylish and effortlessly smart. 36
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A L L S T Y L E S AVA I L A B L E I N S I Z E U K 8 -16
Our GREY CHECK COLLECTION
THE BELLE VILLE TOP
offers a clever solution to staying smart in summer — sharp checked tailored
£185 Pure Cotton Grey check
styles crafted in pure cotton.
THE BELLE VILLE TROUSERS £165 Pure Cotton Grey check
THE FIT ZROVIA DRESS £275 Pure Cotton Grey check DRESS LENGTH UK8 41" / 105CM OUR MODEL MILLY IS 5'11"
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New for this season — and selling fast, the PEMBROKE DRESS draws inspiration from the iconic tailoring of the fifties. The result is an empowering dress that is still feminine thanks to the waisted silhouette, elongating below-the-knee hemline and sharp notch detail neckline.
LEFT
THE PEMBROKE DRESS £295 Virgin Wool-Blend Navy check DRESS LENGTH UK8 42" / 107CM
THIS PAGE
THE ALBANY SKIRT £145 Virgin Wool-Blend Navy check SKIRT LENGTH UK8 29" / 72,5CM
THE LUDLOW BLOUSE £145 Silk Georgette Milk White 41
THE FIT ZROVIA DRESS £295 Cotton-twill Pale cornflower DRESS LENGTH UK8 41" / 105CM OUR MODEL MILLY IS 5'11"
pale
and interesting
W
e’ve got British summer dressing covered with these endlessly versatile
pieces. Made from fabrics that lightweight, yet still structured, in pastel shades that are fresh, feminine and pretty. The perfect double-act. 42
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A L L S T Y L E S AVA I L A B L E I N S I Z E U K 6 -16 / G O O N LIN E T O SEE O U R F U L L C O L L EC TI O N
Meet our super-elegant C H AT S W O R T H D R E S S . Featuring seaming detail that will elegantly highlight your waist and a beautiful A-line cut for soft movement.
One of your Fold favourites, T H E E AT O N streamlines any shape thanks to its figure-hugging peplum detail and brilliantly structured fabric.
T H E C H AT S W O R T H DRESS
T H E E AT O N DRESS
£325 Cotton-Twill Pale cornflower
£325 Cotton-Twill Pale cornflower,
DRESS LENGTH UK8 43" / 110CM
DRESS LENGTH UK8 41" / 105CM
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FO R E V E RY B LUS H P IN K C A M E L O T D RE S S W E S E L L W E ' L L B E G I V I N G A
30 % CH A RITA BLE D O N ATIO N TO FA S H I O N
TA R G E T S
B RE A S T C A N C E R , I N S U P P O RT O F B RE A S T C A N C E R N O W.
THE C AMELOT DRESS £295 Luxury Polyester Blush
Our LUXURY POLYESTER is loved by our customers. This incredibly clever fabric travels like a dream, feels as good as it looks and simply refuses to crease.
DRESS LENGTH UK8 29" / 74CM
Here at The Fold, we are proud to be part of the fashion industry's combined efforts to fight breast cancer. Supporting women is integral to our brand, and joining the Fashion Targets Breast Cancer campaign (who are celebrating their 20 th year) will help the many brave and inspiring women who are fighting daily to overcome the disease.
THE HAMPSTE AD JACKE T £275 Luxury Polyester Blush, Navy (see online) COAT LENGTH UK SMALL 41" / 105CM
THE ROUND NECK TOP £115 Luxury Polyester White, Black, Navy (p.46) T H E TA I L O R E D TROUSERS £155 Luxury Polyester Navy, Black (p.46) TROUSER LENGTH UK8 29" / 74CM
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Super-smart, our tactile and patterned jacquard is reassuringly structured and lends itself beautifully to our signature C A M E L O T D R E S S .
THE C AMELOT DRESS ÂŁ325 Jacquard Ivory DRESS LENGTH UK8 40" / 102CM
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Our luxurious jacquard collection is so exquisite we're already pencilling in a summer of events – any excuse to wear it! THE NOR THCOTE DRESS £295 Jacquard Ivory DRESS LENGTH UK8 35" / 89CM OUR MODEL MILLY IS 5'11"
We like to add T H E M A R Y L E B O N E to our N E W B U R Y D R E S S when sleeves are in order – at the races in the Royal Enclosure or a garden party.
JACK E T
THE NE WBURY DRESS £295 Jacquard Ivory SKIRT LENGTH UK8 40" / 101CM
THE MARYLEBONE JACKE T £245 Jacquard Ivory 50
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THE WOOSTER SHIRT
ÂŁ115 (p.52)
Your capsule wardrobe:
le m arais We understand that you need clothes that work as hard as you do, which is why we designed the Le Marais collection. Think of these as your wardrobe allies – pieces that can be relied upon to make your whole outfit look good, whatever the season or occasion. Still better, the Marais has been crafted from the most luxurious polyester, which feels as good as it looks and, most importantly, stays crease-free. Pure genius, even if we say so ourselves. (Named after our favourite place in Paris, where ever-chic French women show off their less-is-more style).
Enjoy 20% off when you buy 5 or more pieces from the Le Marais Collection 52
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F R E E P O S TA G E & R E T U R N S O N A L L O R D E R S W I T H I N T H E U K
No capsule wardrobe is complete without a PERFECTLY CUT TROUSER in a universally flattering TA I L O R E D
fit. Our collection also includes
Faux pockets and tab detail. This style is great if you prefer to tuck in your top.
our best-selling pleated pencil skirt and our brand new culottes.
THE ROUND NECK TOP
STRAIGHT L EG
£115 Luxury Polyester Black, Milk white, Navy
A straighter cut through the leg and slightly longer length.
Flat front and side zip – this cut streamlines and is extremely flattering.
T H E TA I L O R E D TROUSERS
tailo red vs st r aight
£155 Luxury Polyester Black, Navy TROUSER LENGTH UK8 29" / 74CM
trousers
TA I L O R E D
Tapered through the leg and comes to the ankle. Perfect for creating a feminine silhouette on an athletic figure.
Start at the
bottom
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THE TA I L O R E D TROUSERS £155 Luxury Polyester Black, Navy TROUSER LENGTH UK8 29" / 74CM
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THE STR AIGHT LEG TROUSERS £155 Luxury Polyester Black, Navy TROUSER LENGTH UK8 32" / 81CM
THE COLUMBIA CULOT TE S £145 Luxury Polyester Navy, Blush CULOTTE LENGTH UK8 34" / 87CM
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THE P L E AT E D PENCIL SKIRT £135 Luxury Polyester Black, Navy SKIRT LENGTH UK8 22" / 57CM
THE ROUND N EC K TO P
THE BOWERY BLOUSE
£115 Luxury Polyester Milk white, Black, Navy
£145 Silk Milk white
The best possible basic, all of our white tops are an exercise in simple chic. THE SPRING BLOUSE £125 Silk Georgette Milk white, Black THE STR AIGHT LEG TROUSER S £155 Luxury Polyester Black, Navy TROUSER LENGTH UK8 32" / 81CM
Front seam detail creates a modern shape.
Mix & match your
top
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Concealed buttons for a streamlined look.
Combine our CRISP cotton shirting and SOFT silk blouses with your Le Marais separates and there's endless outfit combinations to be had. F R E E P O S TA G E & R E T U R N S O N A L L O R D E R S W I T H I N T H E U K
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THE HOUSTON SHIRT
THE BROOME SHIRT
£125 Cotton Poplin Blue, White
£125 Cotton Poplin White
THE BOWERY SHIRT THE WOOSTER SHIRT
£125 Cotton Poplin Blue
£115 Cotton Poplin Blue, White
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Complete the
We're great believers in effortless but polished dressing and this jacket embodies our thinking perfectly.
look
Define your silhouette and pull together your look with a SHARP AND TAILORED blazer.
THE BRUMMELL JACKE T £225 Luxury Polyester Navy, Black
THE TUXEDO JA C K E T
THE LITTLE JA C K E T
£245 Luxury Polyester Black, Navy
£195 Luxury Polyester Black, Navy
Our concealed hook and eye nips in the waist for a streamlined silhouette. Softly cropped to emphasize the waist.
THE SPRING BLOUSE £125 Silk Georgette Milk white, Black T H E TA I L O R E D TROUSERS £155 Luxury Polyester Black, Navy TROUSER LENGTH UK8 29" / 74CM
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THE D E B E AU VOIR DRESS
£175 THE BRUMMELL JACK E T
£225
You'll find this figure-skimming shape incredibly flattering, and comfortable too! Crafted in luxury polyester that refuses to crease. THE DE BE AUVOIR DRESS £175 Luxury Polyester Black, Navy SKIRT LENGTH UK8 40" / 102CM
THE BRUMMELL JACKE T £225 Luxury Polyester Navy, Black 64
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le m arais Collection summary 66
Enjoy 20% off
THE HAMPSTE AD
THE BRUMMELL
THE LITTLE
THE TUXEDO
JACKET
JACKET
JACKET
JACKET
£275 Blush, Navy
£225 Navy, Black
£195 Navy, Black
£245 Navy, Black
THE ROUND
THE SL ASH
THE SILK
THE SILK SPRING
NECK TOP
NECK TOP
BOWERY BLOUSE
BLOUSE
£115 Milk white, Black, Navy
£115 Milk white, Blush
£145 Milk white
£125 Milk white, Black
T H E P L E AT E D
THE DE
THE STR AIGHT
T H E TA I L O R E D
THE COLUMBIA
PENCIL SKIRT
BE AUVOIR
LEG TROUSER S
TROUSERS
CULOT TE S
£135 Black, Navy
£175 Navy, Black
£155 Navy, Black
£155 Navy, Black
£145 Blush, Navy
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YOUR PER FEC T FIT
SHOP WITH US
Once you have found the perfect style, we understand the importance of finding the perfect fit. The Fold has created a range of bespoke services to ensure your garment is tailored to your needs:
THE LONDON STORE
ALTERATIONS Whatever your alteration needs, our team is committed to finding the perfect solution for you. We can offer some customisations on dress, skirt, trouser and sleeve length, zip preference and other details.
We provide lengths for dresses; measurements are taken from front shoulder to seam. For further sizing information, please contact our style advisors at: info@thefoldlondon.com / 020 7336 7599. SPECIFIC MEASUREMENTS
84 Clerkenwell Road, London EC1M 5RF
WE ARE OPEN Monday to Friday, 9.30am - 6pm and Saturdays, 11am - 4pm (visit our website for more details). Early morning, evening and weekend appointments are available on request.
info@thefoldlondon.com 020 7336 7599 W thefoldlondon.com E T
UK DELIVERY We offer free shipping and returns on all orders within the UK. Express delivery is 3-5 days (upon availability). For more details see our delivery policy at thefoldlondon.com. TERMS & CONDITIONS Full Terms & Conditions are available on
PERSONAL SHOPPING
our website thefoldlondon.com. RETURNS & EXCHANGES Items may be exchanged or returned for
Our serene and stylish Clerkenwell showroom offers the ideal space for a ONE-ON-ONE PERSONAL SHOPPING appointment. Our stylists will be on hand to assist you in creating a perfect look, suggesting items that best suit and flatter. We also offer IN-HOUSE ALTERATIONS to ensure the perfect fit, for a seamless shopping experience. THE FOLD
a full refund or credit note (subject to terms of sale) within 14 days of the delivery date. For more details see our Terms & Conditions at thefoldlondon.com. SIZE GUIDE
84 Clerkenwell Road, London EC1M 5RF
SMALL
MEDIUM
LARGE
6
8
10
12
14
16
”
29.5–31.5
31.5–33.5
33.5–36
36–38.5
38.5–41
41–43
cm
75–80
80–85
85–92
92–98
98–104
104–110
”
23.5–26
26–27.5
27.5–30
30–32.5
32.5–34.5
34.5–37
cm
60–66
66–70
70–76
76–82
82–88
88–94
”
32–34.5
34.5–36.5
36.5–38.5
38.5–41
41–43.5
43.5–45.5
cm
84–88
88–92
92–98
98–104
104–110
110–116
BUST
WAIST
Step into The Fold Would you like to be the first to find out about our new launches, special offers and events? You’re invited to become a Fold insider, sign up to make sure you always receive our catalogue and newsletter. Contact our team for more information or see our website for details: thefoldlondon.com info@thefoldlondon.com 020 7336 7599
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F R E E P O S TA G E & R E T U R N S O N A L L O R D E R S W I T H I N T H E U K
THE CONNAUGHT DRESS £295 Crepe Navy
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