spring 2018
spring
2018
While working in the corporate sector it was hard to find clothes that looked the part, at a price I could afford. I love fashion and I wanted to enjoy dressing for work. I also wanted what I wore to enhance my confidence and not be a distraction. So I started The Fold to address this need. Since then we’ve become the go-to for successful women and industry leaders around the world. Here’s the first styles from the latest collection, designed to wear now and take you through the season. I hope they put a smile on your face when getting dressed in the morning! This spring also sees the opening of our first flagship store in London’s Chelsea. Join our newsletter and be amongst the first to find out about our opening plans.
Polly McMaster, Founder, The Fold
the fold chelsea, opening spring 2018 thefoldlondon.com +44 (0)207 336 7599
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Our spring edit focuses on stylish and practical solutions that solve the ‘work appropriate’ dilemma. Whether office, studio or boardroom these are pieces to see you through the new season and beyond.
SOMERBY DRESS
Navy textured crepe with asymmetric hem Also available in burgundy 4 thefoldlondon.com
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ISEO JUMPER
Black pure merino wool Also available in ivory and navy Cool hand wash WOOTTON SKIRT
Rich blue Italian pure wool twill
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NORWOOD JACKET
Multi-coloured Italian tweed Made in UK ISEO JUMPER
Ivory pure merino wool Also available in navy and black Cool hand wash EC1 TAILORED TROUSERS
Navy stretch wool blend Also available in black
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The unique leaf print was designed in collaboration with a prestigious Italian mill and used to create this elegant blouse and stand-out dress.
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HASLEMERE DRESS
Blue leaf Italian printed silk Opp. page EASTLEIGH BLOUSE
Blue leaf Italian printed silk crepe de chine
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FITZROY TOP
Navy Italian pure wool jacquard EC1 TAILORED TROUSERS
Navy stretch wool blend Also available in black 10 thefoldlondon.com
HEPWORTH BLOUSE
Ivory stretch silk with knife pleat detail at neck EC1 TAILORED TROUSERS
Black stretch wool blend Also available in navy
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BOWERY BLOUSE
Ivory silk georgette DONMAR TROUSERS
Deep green stretch wool blend
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DONMAR JACKET
Deep green stretch wool blend ISEO JUMPER
Ivory pure merino wool Also available in navy and black Cool hand wash DONMAR TROUSERS
Deep green stretch wool blend
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There’s a reason why we call these dresses our icons. Elegant and timeless, you’ll wear them again and again.
EATON DRESS
Winter white Italian tweed thefoldlondon.com 15
CARNABY DRESS
Deep green stretch wool blend
We say:
A versatile shift, enhanced by softly fluted sleeves, it can easily be dressed up or down.
Fold Icon OTHER COLOURS AVAILABLE
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We say:
Spun from our own exclusive cotton blend tweed that catches the light beautifully; you will radiate from office to after hours.
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FITZROVIA DRESS
Winter white Italian tweed
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NORTHCOTE DRESS
Black twill Also available in navy
We say:
This versatile cropped layer shift is perfect for business travel and busy days.
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Fold Icon OTHER COLOURS AVAILABLE
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We say:
Put a feminine slant on business or social occasions in this silhouette enhancing dress.
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CAMELOT DRESS
Blush pink twill Also available in navy
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‘Clever folds flatter the waist and stop this dress clinging where you don’t want it to’ Denice, Fold Stylist
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Avoid wasting brain power on what to wear by building a capsule wardrobe that works for your lifestyle. A premium jersey dress is a good place to start.
MARLOW DRESS
Navy jersey NORWOOD JACKET
Multi-coloured Italian tweed Made in UK thefoldlondon.com 25
Fold Icon OTHER COLOURS AVAILABLE
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ARLINGTON DRESS
Black jersey Also available in navy
‘A classic Fold wrap-waist style which creates a feminine silhouette’ Silvia, Fold Stylist
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HADDON DRESS
Navy jersey
‘The v-neck is not too low and flatters a fuller bust’ Denice, Fold Stylist
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CLIFTON DRESS
Black jersey Also available in navy
‘Our bestselling style suits most shapes’ Silvia, Fold Stylist
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The sartorial solution to day-to-night dressing are clothes that feel appropriate during the day, and on point for whatever the evening has in store.
GLENMORE DRESS
Royal blue Italian stretch wool blend thefoldlondon.com 31
PENTWORTH DRESS
Multi-coloured Italian tweed with contrasting band and asymmetric hem
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PARNELL DRESS
Multi-coloured Italian tweed with contrasting stripe detail
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BELGRAVIA DRESS
Deep green Italian wool jersey
‘For dressier workwear there’s the sleek office-appropriate brand The Fold’ Stella Magazine
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HADDON DRESS
Berry Italian wool jersey
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The smart base to any working wardrobe are tailored matching separates. Our EC1 collection is cut from a premium wool blend with a hint of stretch for day-long comfort.
EC1 MADISON TOP
Black stretch wool blend Also available in navy EC1 TAILORED TROUSERS
Black stretch wool blend Also available in navy 36 thefoldlondon.com
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EC1 BELMORE TOP
Black stretch wool blend Also available in navy EC1 SLIM FLARE TROUSERS
Black stretch wool blend Also available in navy
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ADELPHI BLOUSE
Ivory silk georgette EC1 TAILORED TROUSERS
Black stretch wool blend Also available in navy
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EC1 PLEATED PEPLUM JACKET
Black stretch wool blend Also available in navy EC1 PENCIL SKIRT
Black stretch wool blend Also available in navy
EC1 Capsule VIEW THE WHOLE COLLECTION ONLINE
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EC1 BELLEVILLE TOP
Navy stretch wool blend Also available in black EC1 TAILORED TROUSERS
Navy stretch wool blend Also available in black
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EC1 MADISON TOP
Navy stretch wool blend Also available in black EC1 PENCIL SKIRT
Navy stretch wool blend Also available in black
‘The Fold is all about the power of a twist of fabric here, a fold there.’ The Times
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CHILTERN CAPE JACKET
Black stretch wool blend HEPWORTH BLOUSE
Ivory stretch silk with knife pleat detail at neck EC1 TAILORED TROUSERS
Black stretch wool blend Also available in navy
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CLAREMONT COAT
Pure baby camel wool BOWERY BLOUSE
Ivory silk georgette DONMAR TROUSERS
Deep green stretch wool blend Opp. page ORTA FRILL CUFF JUMPER
Navy pure merino wool Cool hand wash EC1 TAILORED TROUSERS
Black stretch wool blend Also available in navy 44 thefoldlondon.com
Stay chic and cosy until the warmer months are here. Lightweight wool hits the spot.
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ALDERLEY TOP
Berry Italian wool jersey EC1 PENCIL SKIRT
Black stretch wool blend Also available in navy
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BELLEVILLE TOP
Blush pink Italian wool jersey EC1 TAILORED TROUSERS
Black stretch wool blend Also available in navy thefoldlondon.com 47
MERGOZZO WRAP JUMPER
Navy pure merino wool Cool hand wash DONMAR TROUSERS
Deep green stretch wool blend
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ELWOOD TOP
Classic blue Italian wool jersey EC1 SLIM FLARE TROUSERS
Black stretch wool blend Also available in navy
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SHOP ONLINE
thefoldlondon.com PHONE
+44 (0)207 336 7599 STORE
Chelsea, coming soon UK DELIVERY AND RETURNS
UK standard delivery takes 3-5 days and cost £5, or free when you use code ‘SPRING’ at the checkout. Order by noon for next day delivery which costs £10. Return postage is free within the UK. INT E R N ATI O N A L D E L I V E R Y A N D R E TU R N S
European delivery is £15 and takes 7–10 days. For further information about delivery and returns to other countries see thefoldlondon.com or contact us at info@thefoldlondon.com. ABOUT THE FOLD
Every piece is designed by our in-house team, using luxurious, unique high-grade fabric. Most garments are fully-lined and made in the UK and Europe, with attention given to every detail. See the full collection (available in sizes UK 6-16) online. CHELSEA STORE
Our new store will be open to shop Monday to Saturday: 10am - 6pm.
thefoldlondon.com Rare, modernist Scandinavian jewellery supplied by Gråsilver.com
Free delivery code available for a limited time. To unsubscribe from our catalogue mailing list, please email catalogue@thefoldlondon.com
SOMERBY DRESS
Burgundy textured crepe with asymmetric hem Also available in navy
Our new store in Chelsea opens soon. Located between Knightsbridge and Sloane Square. Find out more by joining our newsletter or take a look at thefoldlondon.com/london-store
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‘This brand specialises in ticking the corporate and feminine boxes.’ The Daily Telegraph
NAPIER COAT
Pure baby camel wool Made in UK
thefoldlondon.com +44 (0)207 336 7599 toll free: 1-800-401-8306
the fold chelsea opening spring 2018