Taking Your Brand to the Next Level By Jeff Dudan

Taking Your Brand to the Next Level

by Jeff Dudan, CEO, FranDevCo

Decades of franchise experience led Jeff Dudan and Steve Greenbaum to launch FranDevCo with a focus on coaching franchisors to succeed. With the real world experience that comes from building multiple successful franchise brands, these well known franchise veterans are now ready to help growing franchisors take their brand to the next level. In addition to being founders of franchise companies, both Dudan and Greenbaum have been featured on the CBS television series “Undercover Boss.”

One of the key drivers of growth is adding units to a platform that has a well established culture and values and clear operational systems in place. With Dudan and Greenbaum’s experience, they bring layers of support to franchisors who are looking to grow their system. From lead generation, to outsourced sales, to a comprehensive operations playbook FranDevCo’s services are a complete solution to enable growth.

According to Dudan, “FranDevCo is so much more than the typical outsourced franchise sales organization. We’re here to help companies create and effectively manage growth through proper planning and execution.”

Jeff’s journey as an entrepreneur began as a college athlete who founded a business to paint student housing. After graduation, we assisted South Florida in recovering from Hurricane Andrew which led to the launch of a company which would become AdvantaClean, eventually franchised to the public in 2009 and grown to hundreds of operating territories in 37 states. As a leading national restoration franchise AdvantaClean became a strategic partner with St. Jude’s Children’s Hospital to support families in need when they need it the most. In January of 2019, AdvantaClean was acquired by Home Franchise Concepts (HFC) to create a combined network with over 1,700 franchise territories operating in 11,000 cities in the U.S., Canada and Mexico.

Jeff Dudan

Jeff Dudan on Undercover Boss

Jeff Dudan

Jeff is a published author, Forbes contributor, speaker, and consultant to emerging brands as well as a serving YPO as Chapter Chair of the Southeast Regional US Chapter, Novant Health as Advisory Jeff Dudan Steve Greenbaum Board member, and the IFA Franchisor Forum as a member. Steve Greenbaum is well known in franchise circles for the success he has had in growing brands as well as being a mentor to scores of franchise founders and executives. In 1992 he co-founded PostNet, where, as CEO, he led the brand's growth into a 660- unit global printing, marketing and shipping services business with locations in ten countries. In October of 2017, PostNet was acquired by MBE Worldwide and Steve has continued to speak, mentor, coach and work with emerging and mature brands helping them increase revenue and improve performance and profitability.

Steve Greenbaum on Undercover Boss

Steve has also dedicated years of service to the International Franchise Association (IFA) and franchising in general. In addition to serving in many capacities, he received the Entrepreneur of the Year Award from IFA in 2003. In 2005 he chaired IFA’s Educational Foundation and in 2008 he served as chairman of IFA and led the Strategic Planning Committee for the World Franchise Council in Paris. He continues to serve as an ex officio member of the board of directors today.

Steve Greenbaum with former President Bill Clinton

His advice to franchisors looking to grow is simple “Do the right thing, treat others as you would expect to be treated and make each and every day count for the people you serve.” If you are a franchise brand looking to take your growth to the next level reach out to FranDevCo to schedule a consultation. ashly@frandev.co

ABOUT THE AUTHOR Jeff Dudan is the Franchise Executive for Dudan Partners, and the Founder and former CEO of AdvantaClean. Originally started as a painting business, AdvantaClean became a cleanup company in the wake of a devastating hurricane in South Florida.

Steve Greenbaum