ADVICE
Taking Your Brand to the Next Level by Jeff Dudan, CEO, FranDevCo
Jeff Dudan
D
ecades of franchise experience led Jeff Dudan and Steve Greenbaum to launch FranDevCo with a focus on coaching franchisors to succeed. With the real world experience that comes from building multiple successful franchise brands, these well known franchise veterans are now ready to help growing franchisors take their brand to the next level. In addition to being founders of franchise companies, both Dudan and Greenbaum have been featured on the CBS television series “Undercover Boss.” One of the key drivers of growth is adding units to a platform that has a well established culture and values and clear operational systems in place. With Dudan and Greenbaum’s experience, they bring layers of support to franchisors who are looking to grow their system. From lead generation, to outsourced sales, to a comprehensive operations playbook FranDevCo’s services are a complete solution to enable growth. According to Dudan, “FranDevCo is so much more than the typical outsourced franchise sales
126
FEBRUARY 2020 | WWW.FRANCHISEJOURNAL.COM
Steve Greenbaum organization. We’re here to help companies create and effectively manage growth through proper planning and execution.” Jeff’s journey as an entrepreneur began as a college athlete who founded a business to paint student housing. After graduation, we assisted South Florida in recovering from Hurricane Andrew which led to the launch of a company which would become AdvantaClean, eventually franchised to the public in 2009 and grown to hundreds of operating territories in 37 states. As a leading national restoration franchise AdvantaClean became a strategic partner with St. Jude’s Children’s Hospital to support families in need when they need it the most. In January of 2019, AdvantaClean was acquired by Home Franchise Concepts (HFC) to create a combined network with over 1,700 franchise territories operating in 11,000 cities in the U.S., Canada and Mexico. Jeff is a published author, Forbes contributor, speaker, and consultant to emerging brands as well as a serving YPO as Chapter Chair of the Southeast Regional US Chapter, Novant Health as Advisory
