Token Man
A Family Business from Nuts to Bolts
by Pete Baldine and Barbara Moran Building a legacy is something Moran Family of Brands has embraced, encouraged and made an important part of our culture. It started over 30 years ago when Dennis and Cele Moran, along with their daughter Barb, acquired the Mr. Transmission brand. Barb Moran managed the due diligence of the acquisition and went on to work in almost every job in the company over the next several years. Barb also owned her own franchise
26 The Franchise Woman
for many years as well, learning that side of the business. Dennis and Cele involved their sons in the business in various capacities however, it was Barb who fell in love with it, stepped up and bought it from her parents in 2010. Pete Baldine, President of MFB, recalls Barb’s children running around the office at young ages over 20 years ago. Today, Amanda leads the marketing team and Jacob is in charge of IT, plus Dennis and Cele’s granddaughter
Lauren is the graphic designer. Make no mistake about it, they are not there just because they are Barb’s kids or niece, they have been exposed to the business at early ages and are products of Moran’s entrepreneurial legacy started by their grandparents. Additionally, Amanda’s husband, Grant, is in charge of fleet sales and is the media director while Pete’s son-in-law, Ben, is in charge of Franchise Development.
