Jan/Feb 2021 $5.95
TEAMWORK Pizza Hut’s Noel Hallacy Leads Her Team with Authenticity & Compassion
Marketing Tips
Legal Tools
Business Trends
March/April 2020 1
2
The Franchise Woman
Leverage the Power of Women
to grow your brand
Noel Hallacy embodies one of the greatest lessons of life: when you embrace yourself and live authentically, the possibilities are endless. She applies this philosophy to building her team at Pizza Hut where she leads her team with grace, empathy and compassion.
Publisher/Editor in Chief Elizabeth Denham elizabeth.denham@thefranchisewoman.com Managing Editor Rebecca Monet rebecca@zorakle.net
Designer Annie Malloy annie.malloy@thefranchisewoman.com Staff Writer Allison Wyckoff allison@thefranchisewoman.com Contributors Nancy Friedman, Dr. John P. Hayes Kristen Horler, Michelle Hummel, Julie Lusthaus, Fred McMurray, Michele Rempel, Susan Scotts Marketing Richard Brito richardbrito@thefranchisewoman.com Luke Reosti marketing@thecoterieforwomen.com
Let us help you grow your brand! Find out how we can target your next franchise owner. We strive to create an amazing resource for women in franchising. We appreciate all ideas, feedback and questions. Please contact us at any time. www.TheFranchiseWoman.com info@thefranchisewoman.com 206-705-3081
Contact Us 206-705-3081 6845 US HWY 90 East Ste. 105 PMB 155 Daphne, Alabama 36526 www.thefranchisewoman.com Entire contents copyright Š2021
Jan/Feb 2021
3
IN THIS ISSUE
16
Departments 6 Letter from the Editors. 14 Will Virtual Discovery Days Stick 20 22 24
Around Beyond the Pandemic?
Causes and Community. Why Community Matters. The “Best” Best Practice for Teamwork: Personality Profiling. Marketing Team.
The Franchise Woman
Should Involve Your Team Members.
32 Everybody Thinks They Are a Team Player.
Your 2021 Work Out from Home Checklist.
26 Getting the Most Out of Your 4
28 Go Team! Why Your Marketing
39 I Am Woman. 44 A Rising Tide Raises All Ships. 50 Featured Franchises. 52 Women on the Move.
35
11 14
Features 10 Pizza Hut’s Noel Hallacy Leads Her
Team by Being on the Team.
16 Temerity. Transformation. Teamwork.
34
Teamwork Makes the Dream Work.
46
A Party. A Plan. A Partnership.
Jan/Feb 2021
5
Letter from the Editors As we say, “goodbye” to 2020 (phew!), and welcome a New Year (finally!), we are filled with gratitude, joy, anticipation and hope. As storytellers and reporters, it has been a year of observing people face unimaginable struggle and overcome. We have learned just how tough, resilient and innovative women are, particularly women in our franchising family. Looking to the coming year, we are excited to continue to grow The Franchise Woman. In March, we will bring on a new managing editor, so stay tuned for an introduction soon! We will continue to cover stories of fun, fierce and fabulous women to inspire, educate and motivate our readers. This issue is all about Teamwork. As we have learned from 2020, we can’t do it alone. Many of us have used the isolation of the pandemic to forge new relationships and strengthen existing ones. We have seen more women reaching out and showing vulnerability, compassion, empathy and strength. That, to us, is the Gift of the Struggle of last year. Our cover story is one of teamwork and leadership. Noel Hallacy, Director of Operations of AWRG Pizza Hut leads by inspiring example. She teaches us that the best team-building comes from living authentically so that others feel that they can, too! Her compassion and empathy for all her team has experienced lately helps her keep her team running. Jillian Lorenz and Ariana Chernin, founders of The Barre Code are business partners and best friends. Their “family-first” culture enables them to build a successful business while maintaining a strong friendship and most importantly, healthy families. Lisa Bianco and Lindsey Bianco, mother and daughter, each own a Fred Astaire Dance Studio. While their businesses are separate, their teamwork is second to none. In a remarkable testament to their relationships, they tell us about getting through the teen years, through love and loss and how they are stronger than ever. Tune in to our regular columns for great advice and perspective on marketing, social media, legal tools and more! The Coterie for Women is in full swing and has some great programming coming this year. If you are looking for community, resources, mentorship, support, education, opportunity and fun, join at https://www.thecoterieforwomen.com/. Our podcast, Where Passion and Purpose Collides, has some exciting segments. Look for us on YouTube and Spotify. We salute our Franchise Women for using their time, talents and treasures to make the world a better place. If you have a great story, please reach out. We can’t wait to meet you! Fiercely,
Elizabeth Denham Rebecca Monet
Publisher/Editor-in-Chief Managing Editor
6
The Franchise Woman
Do you Dream of Owning a Business? Are You Considering Franchise Ownership? Taking the leap into franchise ownership can be exciting. The prospect of owning your time and driving your own destiny is appealing. When choosing the right franchise system, it is critical to do your research and determine which will be the best fit for you. The Franchise Woman has partnered with Zorakle Profiles to provide a science-based assessment that will help determine your aptitude for success.
Find Out Which Franchise is the Best Fit for You! Take the survey for $29.95, and you will receive a business profile outlining the following: • Values • Stage of growth • Culture • Work style • Competencies
Take the Survey
For more information, please contact The Franchise Woman at info@thefranchisewoman.com Powered by Zorakle
Jan/Feb 2021
7
Are You Interested in Franchising, Business or Entrepreneurship? Announcing The Coterie for Women founded by: Elizabeth Denham and Rebecca Monet
The Coterie for Women empowers women from all experiences and perspectives to Live Richer Lives by providing community, resources, mentorship, support, education, opportunity and fun! Check out our platform and join today. Join Today 8
The Franchise Woman
February 4-5, 2021 WOMEN BUSINESS OWNERS WHO ARE ADVANCING THEIR LEADERSHIP
O
ur NAWBO members are busy women entrepreneurs who not only run their own businesses, but many are also in leadership positions in their local NAWBO chapters. They care who supports their community of women business owners through NAWBO. They want to do business with these businesses; and refer others to do the same. That’s why you won’t want to miss the opportunity to personally connect with these women business owners and leaders by participating in the 2021 NAWBO Virtual Leadership Academy in February. This virtual experience offers NAWBO members and non-members alike interested in advancing their leadership or in future NAWBO leadership opportunities a dynamic, interactive atmosphere to develop their personal and professional leadership traits through a leadership general session and two tracks of programming: • One on best practices and teambuilding skills to assist them in their business and community as well as in serving their local NAWBO chapter. • Another focused on professional/personal leadership traits to heighten the skills of the women in their business and community spheres of influence.
Register before the end of the year to save! The cost is just $75 for members/$100 for non-members.
Register now online!
Go to nawbo.org and click on “Events”
#NAWBO
Women Mean Business™
Jan/Feb 2021
9
Smart, Driven and Successful
Pizza Hut’s Noel Hallacy
Leads Her Team
by Being on the Team by Elizabeth Denham Noel Hallacy’s story is one of perseverance, self-actualization and the embracing of the humanity of herself and her colleagues. As Director of Operations for Pizza Hut franchisee American West Restaurant Group (AWRG) in Orange and Los Angeles Counties in California, she has learned that by being the fullest and most honest version of herself, she is a better leader, better team member and better human being. “People have been my passion since I became a shift manager when I was 18 years old,” Hallacy said. “I get the most joy out of watching them succeed whether it’s with us or whether they grow themselves here and move on to bigger and better things.” Having been with Pizza Hut for 22 years, Hallacy started at an entry-level position when she was 16 and moved up quickly. She had to wait until she was 18 to become a shift manager, and within two years, she was Restaurant Training Leader (RTL) for 80 to 90 stores. A mere
10 The Franchise Woman
“
Just because I have a different title doesn’t make me any different.
way back up to Area Coach and ultimately to Director of Operations for 74 stores. She also promised herself that she was going to be authentically herself all day, every day. “When I came back, I was me. Take it or leave it. I didn’t hide that I
was gay, and by doing that, I found I was better able to perform in my position not worrying about what anyone else thinks,” she said. “And at the same time, I was directly or indirectly influencing those that worked with me if they were in a similar situation. Through me just being me, I have helped others understand that, in fact, they too can do more in this company or in any company.”
six to eight months later, she was promoted to Area Coach and ran eight stores for about a year. And then she made a change. “I made a personal decision to leave the organization and try something new,” she said. “But I quickly realized that I left what I loved doing.” Learning that different isn’t always better, Hallacy returned to Pizza Hut and had to start over in the restaurant as a general manager. During this time AWRG, came in and bought 300 stores. She knew this would open doors for her, and she also knew it was time to fully embrace herself. “The biggest hurdle I have ever had to overcome, was while I am a female – and the youngest female to work as an RTL – but also, I’m gay,” she explained. “For years, I struggled with that, kept it a secret and felt like I was never able to reach my full potential and be who I really was.” When Hallacy left the company and came back, she worked her
Jan/Feb 2021
11
I see them as on the same level as me. I am no bigger, no better than they are. I value them as people and mothers and in every role they have outside of work.”
Her authenticity combined with her experience working her way up in the Pizza Hut franchise allows Hallacy to relate to and earn the respect of her team. “I understand completely what it is to be in their shoes. I have held every single one of their positions. I know how the business runs. I know when it’s busy, when it’s slow. When things are going to go bad and when things are going to go well,” she said. “People are my number one priority. This past year, more so than ever before, it’s about making sure my team can relate to me, and I can relate to them.” Hallacy finds that the best way to lead her team is by participating in the day-to-day work of the stores whenever she can. “It’s easy when you’re in leadership, especially in a position like mine as a director where I don’t have that day-to-day interaction in the stores, it’s easy to look at people as robots and just demand things,” she noted. “The people that have worked for me have always appreciated that
12 The Franchise Woman
Getting back to handson restaurant work is important to Hallacy in keeping her perspective on her team’s day-to-day challenges and needs. She tries frequently to get into a store and spend some time cutting, making pizza, answering phones, etc. so that she understands the impact of operational updates or changes she has implemented.
It is particularly important now, during the pandemic, to keep close watch on how her team is doing. “When they are having a bad day, I sense it immediately. I can read through their texts, have a conversation on the phone and sense how they are,” she observed. “We can’t lose people because they need time off because they are scared. I have learned during this time, that we have to lead with empathy and compassion and recognize that we are all navigating fear and the fears are changing every day.” With Hallacy leading, her team is sure to persevere through this pandemic and beyond and come out strong, resilient and empowered.
Let us help you tell your business story... Over 100 Books Published • Become a subject matter expert • Increase your credibility • Tell your story
Get your FREE author’s checklist by contacting us at: www.Intellect Publishing.com JohnWoods7@hotmail.com Micro -Publishers since 2009 Jan/Feb 2021
13
Legal Tools
Will Virtual Discovery Days
Stick Around
Beyond the Pandemic? Discovery Days for franchises were developed as an opportunity for both franchisors and potential franchisees to get to know each other and decide whether they are a good match. Traditionally, they have involved in-person meetings conducted at the franchisor’s offices, but in the age of COVID, franchi-
14 The Franchise Woman
sors are changing that and finding benefits that may alter the process long after the COVID crisis ends. Franchisors are creating interactive virtual programs for potential franchisees similar to what they would get during an in-person visit to the franchisor’s headquarters. This
by Julie Lusthaus
includes presentations explaining the brand, its benefits, support and training for franchisees and other matters. In addition, franchisors can conduct virtual tours of their offices and operating franchises. Franchisees can meet the management team individually and in a group setting online and ask and answer questions to help them make informed decisions about whether to move forward with buying the franchise. These interactions with the company leaders are one of the primary benefits of Discovery Days for franchisees because they can hear their individual perspectives on the company and what it takes to be successful. Similarly, management uses these meetings to evaluate whether potential franchisees fit their culture. Among the benefits of hosting virtual Discovery Days is that online events can attract more prospects. Partly, this is because it eliminates the time and money associated with traveling to a franchisor’s headquarters. Potential franchisees may be leery of incurring costs if they are not certain they want to buy the franchise. An online event enables franchisors to reach more prospects earlier in the deci-
sion-making process to convince them to buy a franchise.
made a decision that they want to work together.
Franchisors also can vet franchisees more easily without incurring extra time and money involved in conducting in-person presentations. One-on-one meetings also can be simpler to set up in a virtual setting than when a group of franchisees are participating in Discovery Days together.
Regardless of how the event is conducted, both sides should take advantage of the opportunities presented by Discovery Days to find a good match for the franchise. Buying or selling a franchise can be lucrative, but not right for everyone. Speaking to an experienced franchise attorney can help determine whether a party is ready for a franchise, what questions to ask before moving forward, and then guide the transaction to a successful conclusion.
There is a potential drawback for franchisors. When franchisees invest in traveling to a franchisor, they are demonstrating a significant interest in the brand. However, if the event is virtual, a franchisee may not be a serious purchaser and the franchisor may waste time trying to pitch them. Virtual events do not mean that in-person meetings will or should be eliminated. Franchise relationships are long-term, and it is important for both parties to sit down together informally and get to know each other. The future will likely be a hybrid process. The online presentations and meetings offer both parties more opportunities to explore a business relationship. However, in-person discussions will continue when the parties have essentially
“
… online events can attract more prospects.
Julie Lusthaus represents franchisors, franchisees and independent business owners. To learn more, visit her website at www.lusthausfranchiselaw.com
Jan/Feb 2021
15
Fun, Fierce and Fabulous
Temerity. Transformation. Teamwork. by Elizabeth Denham
Lisa and Lindsey Bianco, mother and daughter owners of their own Fred Astaire dance studios in Arizona, each followed a unique path through the struggles of their individual lives that led them both to find joy and purpose in dance. Working together for 20 years, they evolved individually and in their relationship. And while, today,
16 The Franchise Woman
they own separate studios six miles apart, they are still an amazing team supporting each other, pitching in for each other and helping each other succeed. “I look at us now, and I am really proud of us,” Lisa (mother), said. “I am proud of how we are able to
communicate at a high level. I have watched Lindsey grow into herself and become this intelligent, sophisticated, high-level communicator as she grew into the woman she is now.” Growing up in the business, Lindsey went through all of the ups and
“
What captivated me was the profound gift dancing can give people. – Lisa Bianco
downs of childhood and the teen years while learning from her mother’s leadership. “I learned everything from her,” Lindsey said. “Work ethic, strength, determination. She’s the strongest person I know.” Lisa found her passion for dancing when she was a single, working mother. She wanted to learn country and western dance, and with no background whatsoever in dance, she found a Fred Astaire dance studio and started taking classes. She became obsessed with dancing, participated in competitions and found a new purpose for her life. “What captivated me was the profound gift dancing can give people. What I found was so much personal joy,” she said. “I could not wait to leave work and come to the studio and take my lessons. I believe that because of dance, I became a better mother. I became a happier person. I had much more joy inside of me, much more confidence inside of me, and that trickled into my household.” Lindsey also found her joy through dance when she was going through a rough time as a 12 or 13-year-old girl. She found herself overweight, depressed, shy and self-conscious. “I thought Mom’s dance was the weirdest thing ever,” she remembered. “I was a problem child, a tomboy. I was into heavy metal and doing wrong things.” At 5”11 and heavy, she had no desire to dance, but
once she got a personal trainer and lost the weight, she decided to try. Little by little, she embraced the process and learned that she had a talent for it. “I had one teacher who changed my life, and all of a sudden I was feeling a real purpose – like, I’m good at this,” Lindsey said. “I felt purpose. I was good at it, and I found community. I felt strong and confident and capable. Before I lost weight, I was not feminine. I began to feel feminine and have fun with the dresses and the hair. I went from not wanting to live to loving life. I know what it feels like to be transformed by dance.” Lisa started working in the studio where she took lessons and eventually bought that location in 2000. Lindsey started working as a receptionist there at 14, worked as an executive assistant off and on. She began teaching at 19, was a manager for nine years and opened her own studio in 2019.
Jan/Feb 2021
17
“
I had one teacher who changed my life, and all of a sudden I was feeling a real purpose – like, I’m good at this. – Lindsey Bianco
Working together while Lindsey was growing up, the two had to be very clear about their roles in different situations of their lives.
“We had to recognize if we were being mother and daughter or manager and employee,” Lisa said. “We both had to be very grown up in the moment and decipher how to navigate the different levels of our relationships.” Lisa ran the business, one of the largest in the nation, while Lindsey managed the staff. Lisa said she struggled as a manager to listen to Lindsey’s perspective as a younger, more innovative generation. “I think together we did an amazing job communicating, but I had to learn to drop my defenses and listen openly,” Lisa said. “And I made
18 The Franchise Woman
a lot of mistakes – I was a workaholic, and it affected my personal life. Lindsey has learned from that.” Lindsey agreed. “I take Wednesday off to spend quality time with my kids,” she said. “But mom taught me so much. I learned from her that if something isn’t going to affect you in five years, don’t worry about it. And that lesson has come in handy this year, especially.” This year brought a lot of hardship to the Biancos. In addition to having to temporarily close their studios during the pandemic, they lost brother and son, Jason, to a terminal illness, and Lindsey contracted COVID-19. Lisa believes there was a gift from this hardship.
“One thing I learned, that was a beautiful, remarkable gift in working every day with Lindsey and having my son come home to stay with me when his illness became terminal was that you don’t really know who your adult children have grown up to be when they are on their own. And through this journey, I feel so privileged to have known these human beings – every single part of them – it is something I will cherish for the rest of my life.” “Mom helped my business survive,” Lindsey said. “She taught me perseverance and scrappiness. Seeing her and how she got through struggles is what taught me how to be a stronger woman. There is nothing like a mother.”
Do You Qualify for Disaster Assistance?
$2,000,000 Government Funds Available for Small Businesses Impacted By COVID-19 text our office line at 904.999.3133 Jan/Feb 2021
19
Health and Wellness
Your 2021
Work Out from Home Checklist The need and desire to work out from home WILL continue in 2021! And we’ve been at this long enough to know JUST what you need to get the best workouts from home. Here’s a checklist to help get organized for the New Year! First on our list is our Momleta Equipment Kit. The HIIT & CORE New Client Equipment Kit provides you with the basic equipment required for all MOMLETA classes. Each kit includes: • Covered Resistance Tube • Loop Band • Karna Ball • Water Bottle Sticker & • Drawstring Sport Pack
20 The Franchise Woman
by Kristen Horler and Elizabeth Denham
In addition to your basic equipment, add some of these pieces to your home gym to mix up your exercise experience: jump rope, multiple sets of weights (we suggest 3, 5, 8, and 10 pounds); yoga mat, stability ball, step and kettlebells. Now, once you have all the equipment you need, find your nearest online workout provider’s schedule (MOMLETA schedule) put it in your calendar and get moving! • Get your calendar out (YES, despite 2020’s efforts to squelch our planner obsession) and schedule your week’s workouts. • Make yourself adhere to that schedule. YOU ARE WORTH IT! You took the time to plan…so go actually do it. • Make your workout space just that...YOUR space to workout. Declutter, decorate. With some practice you’ll see that your workout will work in even the smallest of spaces! Be creative! JOIN a group of friends...virtually. Do this TOGETHER! Think - ACCOUNTABILITY. Start a text string and check in with your friends pre- and post-workout!
“
The need and desire to work out from home WILL continue in 2021!
Push yourself. Be your biggest cheerleader. You CAN DO THIS!
Kristen Horler is a recovering overachiever who is learning to let more stuff go that is not aligned with her values, priorities, and goals. As a former pastry chef turned fitness professional, Kristen created Baby Boot Camp shortly after her first child was born in August 2001. Eighteen years later, Kristen rebranded the company to MOMLETA. The new brand represents the company’s mission of inspiring moms of all ages and stages through fitness, nutrition, community, and business. Kristen is passionate about food, fitness, and inspiring wellness. She enjoys cooking, spending time with her family, and traveling. Visit www.momleta.com to learn more.
Jan/Feb 2021
21
Causes and Community
Causes and Community Why Community Matters by Elizabeth Denham If nothing else, 2020 taught us how much being in community matters. It affects mental health, physical health and even the health of your business. Last year saw many franchise systems step up and innovate ways to continue building business and provide support in their franchise communities and communities at large. Here are seven businesses which have stepped up in the ways The Coterie for Women (The Franchise Woman’s parent company) has defined as necessary for success.
22 The Franchise Woman
Community Participating in charity fundraisers during the holiday season has become a longstanding tradition with the Support Team Members at the Proforma Worldwide Support Centers in Cleveland, OH and Tampa, FL. This year, the Cleveland Support Center donated over 700 items to Providence House of Cleveland. In addition, Both Support Centers sent holiday greeting cards and words of good cheer to local nursing home residents who were shut in and alone during the holidays due to the Covid-19 pandemic.
Resources
Education
Spaulding Decon Announces the 2020 Winner of their Annual Franchise Veteran Giveaway. The winner was Kevin Haddox, a U.S. Army Veteran, who served for 11 years before beginning his career in the oil and gas industry, both on land and offshore. His franchise location will be in Acadiana, LA - the first Spaulding Decon location in the state of Louisiana.
For the second year in a row, Litmos, the world’s fastest-growing enterprise learning solution, recognized the home-based travel agency franchise Dream Vacations for continued excellence of its travel agent training program, as well as their quick and effective launch of a virtual training solution for their in-person training classes and virtual events. The franchisor’s Training & Events Team won “Best Customer Training” at the 2020 SAP Litmos Lenny Awards, which celebrates exceptional businesses using training to create positive experiences for customers every day.
Mentorship To support the communities it continues to serve during the pandemic, Anytime Fitness is announcing new virtual programming and resources that will inspire and help new and current members to make healthy happen in 2021, including investing in the Mission of Movemeant Foundation, a nonprofit organization that designs fitness and movement programs to enable women and girls to embody confidence and develop healthy habits. By leveraging fitness and physical movement as platforms for social change, Movemeant Foundation has served as a catalyst to create a new generation of healthy, strong and self-assured young women.
Support The Aaron’s Company, Inc. (NYSE: AAN), a leading omnichannel provider of lease-purchase solutions, announced a donation of $10,000 to the Westside Future Fund, an initiative that aligns the efforts of the public and private sector to provide affordable housing in one of Atlanta’s most impoverished communities. The donation comes amidst a new push by the Westside Future Fund to raise $500,000 by the end of 2020 to help alleviate additional hardship caused by the coronavirus pandemic, specifically food insecurity.
Opportunity Stratus Building Solutions, the nation’s leading green commercial cleaning and janitorial services franchise, is excited to announce it has passed a major milestone, disinfecting more than 10,000 businesses since the pandemic began in late February. Stratus Building Solutions quickly recognized the importance of commercial cleaning companies as the COVID-19 virus began to spread across the United States and Canada. The company was able to position itself as an expert in the field, and businesses took notice, using the services offered by Stratus to keep employees and customers safe and to increase peace of mind in the workplace.
Fun Local Wendy’s® franchisees and operators recently donated $275,000 to Decatur, GA-based organization Camp Sunshine. The donation was made possible through the local DMA’s annual Frosty® Card Fundraiser. When a customer buys a $1 Frosty Card at any of the nearly 300 Wendy’s locations throughout Georgia and Chattanooga, they receive a free Junior Frosty with any purchase through December 31, 2020. Camp Sunshine has provided programs for children with cancer and their families for 37 years and local Wendy’s franchise organizations have partnered with the Camp since 2006.
Jan/Feb 2021
23
The “Best” Best Practice for Teamwork:
Personality Profiling
by Dr. John P. Hayes, CFE
Teamwork is back! It was never really gone, but when all the team members individually moved home to work alone starting in early 2020, many adjustments were necessary. Suddenly, people realized the importance of teams and how much businesses rely on them to get things done. Imagine being a team leader but now home alone and without team members to manage. Or, a team leader who’s still working from the office, but without team members within shouting distance. Along with illness, death, worry, closures and chaos at all levels, Covid-19 also created the necessity for learning how to cope as a team while working remotely. Fortunately, with technology, most team members scrambled initially
24 The Franchise Woman
(many, for example, needed to strengthen their internet signals at home), but almost overnight people were spouting “best practices” for working as a team from home. Establish a Routine led the list. Just because people were at home didn’t mean the team wouldn’t meet daily at 8 a.m. with everyone present (video required) via Zoom. However, the regimented expectations also had to consider that some team members had kids at home themselves needing to get on Zoom first thing in the morning for math or science class. Flexibility became another best practice. For months everyone mentioned how “amazing” it was that we adapted so quickly, and in spite of “the new normal,” businesses not only functioned, but flourished. Many businesses not only didn’t
miss a beat, they increased sales and profitability. Almost a year later, countless businesses were, in fact, giving up “the office” and keeping everyone working from home or shared office space. It’s all well and good unless you missed the “soft skills” portion of best practices for teams working remotely. And it’s a good bet most businesses overlooked that portion because they did even when teams worked shoulder-to-shoulder at the office. Teamwork is more effective when team members understand each other’s personality. We’re not all cut from the same cloth. We may be smart, educated, motivated and eager to perform and to get promoted, etc., but as individuals we’re each wired differently. Untangling and reconnecting the wires is a
“
Teamwork is back!
prerequisite for getting team members to work together effectively. Have you ever asked these questions? “Why does he always do that?” “Why does she always take that tone?” “When will they learn how to work together effectively?” “What’s wrong with them?” Given that they’re educated, motivated, eager-to-please employees, there’s nothing wrong with them! They’re simply doing what they do because it’s who they are. If every team member understood the personality characteristics of the other team members, teamwork would become more effective and even joyful. It was Theodore Roosevelt who told us, “People don’t care how much you know until they know how much you care.” And people know you care when you take the time to understand what makes them tick! It’s yet another best practice for effective teamwork. Harvard psychologist William Moulton Marston gave us an easy way to learn about other people
when he introduced the DiSC Model of Behavior in 1928. More recently, numerous companies offer DiSC Personality Profiling instruments, which can be quickly implemented to help bolster teamwork. One such company in the franchise space is Zorakle Profiles. So, if you’re wondering why your teammate always cuts you off at the pass, or seems to, it’s because she’s a D (Dominant) personality. She’s motivated to accomplish goals (with or without you) and win respect and rewards. She can be very effective, especially when the team needs a risk taker. But the team has to first realize her strengths and weaknesses. As for your other teammate, why does he seem overly friendly? Why does he ask so many questions? It’s because he’s an I (Influencer) personality and he’s motivated by your approval and acceptance. Your team can get the best out of him by letting him use his influence. He’ll create a positive, even fun, environment.
The woman on the team who’s even-tempered but stand-offish, what’s her problem? She’s an S (Steady) personality and she’s always listening! She’s motivated by understanding what the team needs to do and wants to do. If you understand how she ticks, she’s great at multitasking and getting work completed. But if you continue to treat her like a freak, she can’t help the team. And the teammate who seems to be the consistent naysayer, what’s with her? She a C (Conscientious) personality. She holds very high standards, she’s a realist, she’s focused on details and she won’t say “yes” until she sees proof of the results. Meanwhile, she’s probably the most creative member of your team, and she knows how to solve problems if you treat her the way she needs to be treated. Teamwork is back, and whether it’s working remotely or under the same roof, the most effective teams adapt a model of behavior to get the most productivity, and enjoyment, out of each team member.
Dr. John P. Hayes, CFE, is Titus Professor of Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida, and director of the Titus Center for Franchising. He’s the author of Franchising: The Inside Story and numerous other books about franchising. There are currently more than 30 PBA undergraduate students earning a Concentration in Franchising along with a business degree. Dr. Hayes has organized a 40-plus member Advisory Board of franchisors, franchisees and suppliers to provide guidance for the Titus Center, which was endowed in 2016 with a $1.5 million donation from Ray Titus, founder and CEO of United Franchise Group. Titus endowed the center to prepare graduates for a career in franchising. To date, graduates have become franchisees and employees of franchise companies, and after proposing an idea to Titus, one student is now a franchisor under the UFG banner. More than 95% of students in the Concentration hope to eventually buy a franchise. For more information visit TitusCenterforFranchising.com.
Jan/Feb 2021
25
Social Media
Getting the Most
Out of
Your Marketing Team Companies of all sizes have teams that specialize in different aspects to help the company accomplish its overall goal. This division of labor is completely normal and even is the standard in today’s business world. On the other hand, at some point in your career, you’ve probably been
26 The Franchise Woman
in a work situation where the right hand didn’t know what the left hand was doing. Unfortunately, this is also common. As a franchise owner, it’s your responsibility to ensure this doesn’t happen — especially when it comes to marketing.
by Michelle Hummel
“
… at some point in your career, you’ve probably been in a work situation where the right hand didn’t know what the left hand was doing
or if the cost increases at certain times.
Global Calendar
For example, if your restaurant sells more hot beverages in the winter, note it on the global calendar. If you can’t get access to hot chocolate at the same price or in the same timetable in the summer, note that as well so your marketing team knows if they want to develop a Christmas in July promotion to sell frozen hot chocolate drinks, this needs to be planned by Spring to make sure enough product will be available, and that the new price is reflected in the promotion.
Because marketing is most effective when there is time to strategize, everyone on the team needs access to a global calendar. On it, break down ebbs and flows, including times when certain products or services are most popular, when products or services are not available on the same timetable
Also, on the global calendar, note events, slow-business times and even key staffing changes. If all employees in a certain department tend to schedule their vacation during March, your marketing department will know not to execute a plan to increase business in that department during that time.
Whether internal or external, your marketing team will help develop strategies to help your franchise stay top-of-mind with your current customers and to attract new customers to your sales funnel. Here are some tips to help them do this effectively.
Ongoing Communication Your marketing team will use the global calendar and keep abreast of trends, reviews and responses to craft your franchise’s message, but it’s best to have someone meet with them — even if it’s just for 30 minutes per month. During this time, your team should present their final strategy for the planned month and get final approval. You can ask any questions about the reporting that’s been previously sent for your review, review budgets, and clear up any loose ends, including assigning new point people. Your marketing team will soak up any information you can give them, so feel free to discuss other issues including staffing needs, customer discussions and new products or services. When it comes to marketing, information is the key to success. By taking time to ensure your marketing team understands your business on every level, the more able they are to find workable solutions to grow your business.
Michelle is the CEO and Founder of Web Strategy Plus, a full-service digital marketing agency, where her team of experts specializes in helping franchise owners develop websites, SEO and Social Media Strategies. A published author of three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media.” She also holds a valuable Internet Marketing Degree and provides training to help individuals acquire Social Media Management Certification through Web Media University. Contact Michelle at michelle@webstrategyplus.com.
Jan/Feb 2021
27
Marketing Tips
Go Team!
Why Your Marketing
Should Involve Your Team Members
by Michele Rempel Most businesses cannot survive long without a team. Business owners that spend too much time in the business rather than on the business often find themselves unable to keep up with the varied demands and are unable to grow. In the same vein, keeping all your marketing compartmentalized to one person or department is not the best solution in today’s multichannel and multimedia environment.
28 The Franchise Woman
“
You’ll see better results from your marketing when you involve everyone on your team…
You’ll see better results from your marketing when you involve everyone on your team in some way. Here’s why:
More minds = more creative ideas The phrase “two heads are better than one” holds true here. There is often a disconnect between the people creating marketing content and the sales staff, customer service representatives or the people providing the service(s) that you sell. If you include your other team members in marketing conversations, the people responsible for your marketing will get a better understanding of what customers and prospects are saying about your products and services. This in turn can lead to an exchange of ideas that don’t necessarily originate with the owner(s) or members of the marketing team.
Jan/Feb 2021
29
More minds = more excitement Most people appreciate being heard and valued for their contributions. When you involve your customer service, service providers and sales staff in your marketing conversations and ask for their thoughts and opinions, you will most likely find a source of untapped energy. Not all ideas will be usable, of course, but everyone can benefit from a collaborative conversation to bolster excitement among your team, which may translate into better customer engagement.
More minds = more content Effective content marketing campaigns can involve several moving pieces. Content marketers are often expected to create everything from graphics to blog posts, as well as devise an overall strategy and measure results. When all these tasks are assigned to a few (or one person), burnout is almost a given. When you take an organizational approach to your campaigns, you can help to share the psychological burden of constant creativity, giving key employees the bandwidth needed to drive campaign success. More staff members can share in taking photos and videos (with strict and well-communicated guidelines, such as sharing them
to your company cloud rather than your social media) and even commenting and sharing your company posts to their networks.
More minds = more speed (faster execution) It’s probably not a stretch to say that 2020 caused more businesses to “pivot” (at the risk of using an overused 2020 word) than in any other time in recent history. Almost overnight, many businesses went from almost exclusively in-person to exclusively online and/or pickup. Marketing staff were faced with huge hurdles to overcome in terms of content, communication and tone. Businesses that often involved all stakeholders in marketing conversations were able to pivot more quickly as different perspectives and backgrounds were included in the whole process. Moving to an organization-wide approach for your marketing can be daunting, or even uncomfortable for those who have been used to “going it alone.” This approach does require a certain amount of thoughtfulness and strategy. By keeping an open mind and including your whole team, you’ll be able to generate more ideas, create more content and reach more prospects.
Michele Rempel is the founder and managing partner of Westvyne, a marketing and website design firm based in California and Illinois. For almost a decade, she and her team have been guiding their clients in what to say, how to say it, where to say it, and who to say it to in order to attract and retain customers. For more information about Westvyne, visit www.westvyne.com.
30 The Franchise Woman
#1 Ranked S.T.E.A.M. Enrichment Franchise Snapology.com/franchise Jan/Feb 2021
31
Customer Service
Everybody Thinks
They Are A Team Player
by Nancy Friedman, Telephone Doctor Customer Service Training Certainly most, if not all, companies around the country have TEAM PLAYERS. And we know who they are. Most folks never think they are not a team player. Everyone wants to believe they are. Fair enough. But let’s talk reality. . . not everyone is.
32 The Franchise Woman
There, I said it. Because NOT everyone is a team player. The definition of TEAMWORK is: all together with one common goal. And if that’s to happen, then we aren’t able to include the following mentalities and personalities.
“
The definition of TEAMWORK is: all together with one common goal.
Check your team. Are these traits in any of them? DEBBIE DOWNER – I’m too hot. I’m too cold. I’m too fat. I’m too short. I’m too tall. They seem to manufacture negativity. And they’re difficult to be around. THE GOSSIP – These folks don’t realize they’re doing it in so many cases. However, they tend to spread “I heard stories” – and we all know what that does. Good old miscommunication. The Gossip seldom checks out the story. THE CHANGE ALLERGIC – Got a new idea? New thought? New process? Change is a dirty word to these folks. Why? “Because that’s the way we’ve always done it.” You know the OLD saying: “If you always do what you have always done, you will always get what you always got.” And it’s difficult to “CHANGE” these folks. THE “KNOWLEDGE HOG” – They share nothing. They love to be the only ones who know how to do ‘IT’ (whatever IT may be). This person is reluctant to teach anyone what they do and how they do it for fear someone else could be better at it. Challenged with writing down their process, they tend to avoid that job. There are more not so great team members; however, these four are very common and can jeopardize an office in many ways. Find out if you have any of these on your team. Then activate a way to help them. Sometimes it’s not a good fit. Sometimes they’ll change. But they are definitely a detriment to the company. Something to think about now, isn’t it? With thanks, Nancy
Nancy Friedman is a popular speaker in the FRANCHISE family industry and a highly respected customer service expert. Email: Nancyf@telephonedoctor.com. During COVID, call her cell at 314-276-1012 or office: 314-291-1012 (central time) and visit www.nancyfriedman.com. NEED A COMPANY ZOOM MEETING? Or a 30-minute RX Shot in the Arm for your team? We’d love to share our tips, ideas, skills and techniques with you and your team.
Jan/Feb 2021
33
Organizations
Teamwork
Makes the Dream Work by Jen Earle, CEO of the National Association of Women Business Owners
34 The Franchise Woman
At the National Association of Women Business Owners (NAWBO), one of our favorite quotes is “Teamwork makes the dream work.” And if you’ve ever worked on a team that really clicks, you know just how true this is. Teamwork is the ability to work cooperatively with others to achieve overall objectives. It’s a fundamental part of leadership because running your own business is certainly not an individual effort. In fact, leadership and teamwork together create the best results—having a direct impact on your ability to carry out your organization’s mission and vision. Great leadership ensures everyone on your team is headed in the same direction. It provides a clear vision and strategy for achieving it. It motivates and inspires your team members to use their individual talents as part of a greater effort. It also keeps a pulse on progress and everyone on track to meeting your goals.
Jan/Feb 2021
35
“
Teamwork makes the dream work.
At the same time, leadership is an integral part of great teamwork. You’ll likely find your employees who really shine and thrive in a team environment demonstrate strong leadership skills as well as are highly collaborative and good communicators, among other things. Indeed, teamwork makes the dream work. That’s why every year, NAWBO holds a Leadership Academy that is not only open to our members but to non-members as well—which is incredibly important
36 The Franchise Woman
to us this year as we know so many women business owners across the nation continue to struggle in this new norm and we want to encourage and support as many as possible. In fact, our most recent survey tells us that as the pandemic has pushed on, 60% of women business owners who responded had
seen a decrease in revenue and had growing concerns over where they would access the capital needed to survive. Moreover, if states must shutter again, 38% of survey respondents are worried their businesses will fail. Our 2021 Leadership Academy is a virtual experience for the first time and designed to further NAWBO’s
founding mission that’s now more important than ever—creating leaders for a world of change. The event features two custom tracks: one for NAWBO chapter leadership and another for every woman business owner interested in honing her personal and professional leadership skills during this time to become an even better version of herself.
Jan/Feb 2021
37
One event highlight is the incredible speakers. These include Laura Berland, founder of the Center for Compassionate Leadership; Sherry Stewart Deutschmann, founder of BrainTrust; Queirra Fenderson, founder and CEO of The Ambition Studio; and Karen Harrison, senior vice president, national SBA executive of Bank of America; among others. These women will be providing valuable insights on topics like: • Empathy and Compassion at Work: Leading From the Inside Out
38 The Franchise Woman
For Sustainable Success • The Power of “No”: How Saying “No” Can Make You More Successful, Happier and More Respected • Personal Leadership Skills to Navigate the Ups and Downs of a Changing World Also, there will be fun and connection—both things we can all use right now! Yelibelly Chocolates is offering a chocolate-tasting and trivia experience as part of this year’s Leadership Academy. This unique networking experience includes a tasting kit curated with single-or-
igin chocolates from a variety of countries, samples of cacao beans and nibs, a tasting journal, samples of bonbons and truffles and more. For more information on our 2021 Leadership Academy, please visit www.nawbo.org/events-channel/ nawbo-virtual-leadership-academy-winter-2021. We hope to see you there so you can see first-hand how teamwork can make your dream work.
I Am Woman by Michele Rempel I am the sum of my experiences. But I have transcended beyond them to create my own person. A dash of this. A scoop of that. Some goes in. Some gets scraped out and discarded. I am soft with hard edges. I am hard with soft edges. I can be brought to tears by a harsh word, but I will rain harsh words to defend another, or myself. I am grounded and rooted, but I can float away to another time and place when I hear a bird sing or a child giggle or a man’s low voice. A childless woman who became a grandmother. A teacher who launched a business and still teaches every day. An artist who delights in form and color, who dares to say, I created something I think you need to see. A Daughter who questions my God every day. Why? Are you sure? How? My recipe changes every day. I am woman.
Jan/Feb 2021
39
WISDOM
BENEFITS TO GUARANTEE
TRAINS ME
OWNERS BUSINESS
GROWTH
FOR SUCCESS
SUPPORT AVAILABILITY 24/7 Availability Computerized System John C. Maxwell Coaches Search Engines Experts PROFESSIONALISM State Licensing Training
SENIOR
Business Training Programs Training In House
PROTECTION WITH
Team Approach CONSISTENCY & CONTINUITY Compassionate Owners
HOME CARE SERVICES
Owners Personal Growth 1 on 1 Business Coaching Scheduling Support
HOME CARE SERVICES
PERSONAL CARE NEEDS 24 HOUR SERVICES DEMENTIA/ALZHEIMER’S CARE GERIATRIC CARE MANAGEMENT COMPANIONSHIP HOME MANAGEMENT TRANSPORTATION HOSPICE CARE
VISIT TO
KNOW US
40 The Franchise Woman
facebook www.wisdomseniorcare.com
BUILD & GROW A BUSINESS If you’ve ever wanted to impact many lives at once, you can do exactly that as a Wisdom Senior Care Business Owner. Providing comfort and assistance to our seniors’ daily living Compassionate individuals interested in owning a Wisdom Senior Care Franchise are in for a fulfilling experience You may Reach out to us at (800) 280-3758 about franchise
Have an Eye for Color? Turn it into a PT/FT business as a Paint Color Consultant! • Low Entry Cost/Quick Start Up • Home-based • Work/Life Balance • Large Territories
1-844-EZ-COLOR 1-844-392-6567 www.AmericasColorConsultants.com Jan/Feb 2021
41
Business Trends
A Rising Tide
Raises All Ships
Unlike corporate America, franchising not only leverages the theme of teamwork, but also allows individuals to go into business for themselves but not by themselves. As a Career Ownership Coach with The Entrepreneur’s Source, I have learned a saying shared frequently
42 The Franchise Woman
from day one at training: “A Rising Tide Raises All Ships.” I believe there is even a poster in the training room with that phrase. And it’s a phrase that has proven to be true throughout my career as a franchise owner.
by Susan Scotts
I remember corporate America well. It went something like this (at least for me): You start at a new job. Everyone says “nice to have you,” but they don’t really mean it. They smile as they walk away, because in reality, if they help you to improve, you may take their job. As a matter of fact, I once witnessed one employee stealing another’s ideas and presenting them at a team meeting. I also saw one employee who was out indefinitely with an injured back have their office given to another employee, along with the murmurs, “wow, and the body is not even cold yet.”
I knew there had to be a better way to achieve my Income, Lifestyle, Wealth, and Equity (ILWE) goals, so I invested in franchise ownership and was delighted to find an entirely different mindset. The people who said “nice to have you” really meant it. In fact, they followed up to see how they could help me. And they did! They would share their best practices with me and even call to see how I was doing! Even now, if I say I’m struggling with some particular issue, offers flood in from fellow franchisees to offer encouragement, advice and help. It is such a wonderful feeling. It leads me to
think deeper into the phrase “A rising tide raises all ships” in the context of our franchise community. By reaching out to me to offer assistance or advice, my fellow franchisees know that the stronger each of us are individually, the stronger we become as a franchise organization. And if you think about it, don’t you want the company you work with to flourish? Look at it from a different perspective. If the company fails, where does that leave you, whether you are an employee or a franchisee? Everyone benefits when we all do well. Corporate employees would do
Jan/Feb 2021
43
that there are many people who well to take a lesson. By not giving need our help and that we can’t your all, you could ultimately be hurting yourself if the company fails. live in a fearful state that there wouldn’t be enough clients to Another thought comes to mind as work with. I like to say “Mentorwell. Our organization comes from ship helps make a stronger ship!” The advantages of teamwork (i.e. an abundance mindset. It allows us to help each other without any fear the definition of TEAM as we see it is “Together Everyone Achieves of shortage. I, myself, brought in a More”) clearly makes our organizaneighboring franchisee to do the tion better and better! same business I do. I understood
President John F. Kennedy had this to say, “No American is ever made better off by pulling a fellow American down, and every American is made better off whenever any one of us is made better off. A rising tide raises all boats.”
Susan Scotts is a multiple award winning career transition coach with The Entrepreneur’s Source® and possesses three decades of experience in helping empower individuals to become entrepreneurs through franchise business ownership. For a complimentary consultation, she can be reached at 561-859-9110 or SScotts@EsourceCoach.com.
44 The Franchise Woman
Looking Forward Coming in March: the “Legacy� Issue
Reserve your space today. Reach out at info@thefranchisewoman.com Jan/Feb 2021
45
Gives Back, Pays Forward and Engages in Community
A party.
A plan. A partnership.
by Elizabeth Denham How many times have we made big plans for the New Year only to have them relegated to distant memories a few short months later (or a few weeks for some of us)? If this sounds like you, let Jillian Lorenz and Ariana Chernin, founders of The Barre Code teach you a lesson in dedication, execution and perseverance. Lorenz and Chernin met at a New Year’s Eve party in 2009 through
46 The Franchise Woman
their husbands who were their boyfriends at the time. They began talking about their goals for the coming year. When Lorenz mentioned wanting to start a fitness business, it struck a chord within Chernin’s entrepreneurial spirit. They spent 15-20 hours on New Year’s Day 2010 planning and figuring out the roots of who they were and crafting a vision and mission. Six months later, they opened their first studio.
Dual roles of best friends and business partners isn’t something everyone could pull off, but Lorenz and Chernin do it seamlessly. “About a week into our partnership, Jill was planning her wedding six months away,” Chernin said. “And she asked me to be a bridesmaid. I thought that was so cool, such a milestone because we weren’t best friends then. And now, ten years later, we are best
friends and partners. I don’t think many people can say that. It’s intense, but it’s fun, and when you have a team partner that can get you through the bad stuff, it makes a world of difference.” Lorenz agreed. “I think it was the best decision I ever made,” she said. “I believe that decision to invite Ari to be in my wedding solidified our relationship as more than just partners in business, but partners in life.”
By defining their values, Chernin and Lorenz have learned how to balance each other’s needs and priorities with the needs and priorities of the business. “We decided we would always put family first,” Lorenz said. “As our families developed, we developed the commitment to keeping it the top priority. We check in with each other and if one is having a bad personal day, that always comes first” Identifying and staying in their own
lanes for professional decisions has also been helpful. Lorenz handles more of the programming, product lines and legal decisions, while Chernin leans more toward marketing and sales. They rarely disagree, but if they do, they defer to the one who owns the role. “We know each other’s strengths, so we tend to defer to the one who is stronger in the area of disagreement,” Chernin said. “There is not power struggle. If someone is really passionate about a decision, we usually let that be the deciding factor.”
Jan/Feb 2021
47
48 The Franchise Woman
The Barre Code’s Mission To be a best-in-class fitness program To provide personal growth and self-acceptance To provide a place where women support one another The Barre Code’s Vision is to have a positive impact on those we touch worldwide.
For business values, the team is united in the desire to change the way women talk to themselves in terms of fitness goals. “The language is always about losing the cottage cheese or the chicken wings or fitting into a certain pant size. When you take the language you use from losing to gaining – gaining strength, gaining confidence, gaining love for the skin you’re in, it’s just so much more empowering,” Lorenz said. “During college, seeing the ways women treated themselves so badly, it really had an impact on me and the way I viewed myself. If these beautiful women were saying these things about themselves, then what does that say about me?” Changing that conversation is important, Chernin said. “Now more than ever, we are committed to showcasing body positivity in everything we do,” she said. “With social media, it’s easy to say the right things, but we, as a society, often don’t show that in our platforms with filters, etc. So, we are really trying to show healthy, fit, strong women in everything that we do.” Chernin and Lorenz are excited about their recent partnership with Franworth and look forward to leveraging that relationship to grow from their current 60 territories sold to over 100 in coming years. To learn more about The Barre Code, visit https://thebarrecode.com/
Jan/Feb 2021
49
rch Engines Experts
utation and Credibility
Featured Franchises
SIONALISM
e Licensing Training
iness Training Programs
ning In House
m Approach
ENCY & CONTINUITY
mpassionate Owners
ners Personal Growth
n 1 Business Coaching
al Setting
Wisdom Senior Care®
edulingWisdom SupportSenior Care has created a network
of successful business owners. Through our founder, we have learned a lot about seniors and how to care for them. Training more than 250 senior home care providers has proven that we can help even more franchisees become successful through our core values and mission. By creating a high-quality network of Wisdom Business Owners through our franchise, we aim to build a network of dependable and trustworthy providers. Our core values set the standard for both our services and our franchise system. Giving and sharing are what solidify our organization. For more information, visit www.wisdomseniorcare.com
SENIO
The Original Popcorn House
The Original Popcorn House is popping up in cities across the country. They feature over 60 handcrafted, gourmet popcorn flavors, homemade sweet treats, and deliciously crafted, cinnamon frosted, praline nuts. Every family-owned and operated small business franchise can sell gourmet popcorn through retail locations, wholesale, catering, fundraising, special events, corporate accounts and E-commerce. Franchisees benefit from exclusive training at Original Popcorn House’s headquarters in Delray Beach, Florida. You’ll receive a hands-on “popping” experience, plus operations, marketing and business management support. This is a low-cost and unique franchise opportunity. For more information, visit www.originalpopcornhouse.com.
PROTECTION WI
HOME CARE SERVIC
50 The Franchise Woman
Turn it into a PT/FT business as a Paint Color Consultant! • Low Entry Cost/Quick Start Up • Home-based • Work/Life Balance • Large Territories
1-844-EZ-COLOR 1-844-392-6567 Snapology understands that children are meant to learn through play. Whenwww.AmericasColorConsultants.com children Snapology
are actively engaged in hands-on, interactive learning activities, their creativity flourishes and they show a greater interest in school. If kids are happy, then parents are happy and your business will flourish. There are several elements that make Snapology a great franchise opportunity. First, Snapology programs are fun. They provide the right balance between fun and education to appeal equally to children and their parents. Second, Snapology offers dozens of revenue streams. Imagine the possibilities with the over 60 different program topics and themes to offer for classes, parties, summer camps, and scouting events. Birthday parties alone are a $10 billion industry. Third, large territories are available. Finally, Snapology is a low cost, home-based, mobile business teaching robotics and STEAM principles through classes, camps, parties and other events. For more information visit www.snapology.com/franchise.
Got An Eye For Color?
America’s Color Consultants (ACC) is the nation’s first paint color consulting franchise. Paint color consultants are important - and popular - members of the booming home improvement industry. A trained ACC Consultant helps clients select fresh colors for their spaces through convenient in-home appointments. During this time of “safe at home,” virtual consultations are available. An ACC franchise is an excellent lifestyle business for anyone with an eye for color/design to earn additional household income or start a lifelong career. Qualified candidates can grow their home-based business from P/T to F/T with a proven, successful business model. The entry fee is low and there is ongoing training and personal support by the founders.
For more information visit 1-844-EZ-COLOR (1-844-392-6567) www.americascolorconsultants.com
Jan/Feb 2021
51
Women on the Move The Franchise Woman would like not only to inspire women to achieve their dreams of successful business ownership, but also to recognize women who are owning it, killing it and making big moves in the industry.
Georgette Kankwende
Megan Allen
Georgette Kankwende is the new owner and instructor of Kumon of Fort Worth – Woodland Springs. She made the decision to join the franchise after enrolling her children in a Kumon math and reading program when they had to transition to online school during the pandemic.
FranNet announced that franchising veteran Megan Allen has taken over management of the Denver, Colorado office. She joins FranNet from franchising consulting referral company FranPromise.
52 The Franchise Woman
Esther Contreras Career Educator Esther Contreras recently signed with Sylvan Learning.
Judi Sheppard Missett, Shanna Missett Nelson, Skyla Nelson Founder and CEO Judi Sheppard Missett and daughter, President Shanna Missett Nelson, recently welcomed Skyla Nelson to the business. Newly-certified, 18-year-old Skyla has followed in their footsteps by certifying as an instructor.
Carissa De Santis Dickey’s Barbecue Pit announced that the company has promoted Carissa De Santis from Vice President of Information Technology to Chief Information Officer.
Dana Forester JDog Brands promoted Air Force Veteran, Dana Forester, to President and COO of JDog Carpet Cleaning.
Jan/Feb 2021
53
Contact Us Let us help you grow your brand! Find out how we can target your next franchise owner. We strive to create an amazing resource for women in the franchise industry. Please contact us at any time.
206-705-3081 www.TheFranchiseWoman.com info@thefranchisewoman.com
54 The Franchise Woman
PUSHPA KUNWAR The Patch Boys Las Vegas, NV
TAMARA HOLMES The Patch Boys Central VA
LEA RUBINSTEIN The Patch Boys Ocean County, NJ
LISA KALEZIC The Patch Boys Raleigh, NC
Don’t Let Our Name FOOL YOU The Patch Boys is a Great Business for Women • Niche Concept
• Flexible Schedule
• Low Cost of Entry
• Low Overhead
• Quick Startup Time
• High Margins
• Home-Based Business
• Ideal Work-Life Balance
Holes in your ceiling? We can help!
www.holeshappen.com
844-99-PATCH
Jan/Feb 2021
55
www.TheFranchiseWoman.com
