Social Media
Instagram’s Family
of Products
by Michelle Hummel
Much like how your family works together at your franchise to accomplish business goals, Instagram’s family of five products works together to help you connect with both your cur-
34 The Franchise Woman
rent and potential customers. Because Instagram (IG) is a highly personal social media platform for all of its one billion+ monthly users (IGers), people interact with the platform in many dif-
ferent ways. While you may be using some of these features to promote your franchise already, using all five can help you reach customers no matter how they’re using Instagram.
