Purpose + She is successful

Purpose + She is successful

Passion +

Success! Elbow Grease =

It seems like common sense that your passion and your work should go hand-in-hand. But sometimes you find yourself on a path where those things do not align. That’s what happened to Leslie Dempsey about five years ago. And when she found her passion and her purpose, she threw in some good old fashioned elbow grease and got to work!

“I was a licensed marriage and family therapist, and I had taken some time off to raise her children,” Dempsey said. “When I was ready to look for something, I couldn’t find anything in my field that I was excited about.”

After having her babies, Dempsey began working out five days a week, lost all her baby weight and got in the best shape of her life. She incorporated good nutrition habits and invited friends along in her journey to health and wellness. About that time her husband found out about GYMGUYZ® and thought that was exactly what she should be doing.

GYMGUYZ delivers in-home personal trainers to your door for customized one-onone or group training. They have franchise locations in 615 cities across the country.

by Elizabeth Denham

“Helping people achieve their fitness and overall health goals is a positive service. Our job is to motivate you so that you get results and feel better,” Dempsey said. “This kind of positivity makes me so much happier than doing the therapy. In that role, I was frustrated and depressed. There were a lot of barriers to success when I worked in the school system. I felt like I was not really making a difference.”

Dempsey has nine coaches and three vehicles in her franchise in Marin County, California. She credits her success to her hands-on approach. She does

all client body assessments and reassessments and routinely checks in on them. She wants to get to know each client so she can match the personalities of the clients and coaches to promote optimal success.

She added that the business model put together by Founder and CEO, Josh York is supportive and accessible.

“Josh has instilled a family atmosphere in the franchise,” Dempsey said. “He is very close with all of his coaches. He is a really present leader and hears what coaches need

and makes sure they have it.”

In terms of building her client base, Dempsey has several marketing verticals that have proven effective:

Branded Vehicles: We park them in visible areas and people approach us for information.

Brand Awareness: We use digital marketing and SEO to keep an online presence active.

Events: We do local health and wellness and athletic events to meet new people.

Networking; We are a health and well- ness resource for the local Chamber of Commerce. We also attend groups and events to increase referrals.

Looking to the future, Dempsey would like to increase corporate partner- ships and to get involved in employee health and wellness programs. She and another coach who works for her are also working toward a post-rehab con- ditioning certification to add medical exercise services to her menu.

She is also excited about her partner- ship with a group called “Cleaning for Kidz.” This group provides cleaning services for families of children with cancer. Her franchise partners with them to offer free and discounted training services to the kids and their families which keeps them active, relieves stress, and puts smiles on their faces.

Dempsey believes the true key to suc- cess is in the relationships you build during the growth of your business.

“Our services are very personal,” she said. “We are in someone’s home. They open up to us about their struggles and goals and this allows us to build relationships. We want all of our clients to know we really care about them. I love the coaches. I love the clients and I look forward to every- thing I do. I am grateful to be doing what I am doing and to be a part of this franchise.”

For more information visit www.GYMGUYZ.com