She is Successful
Creating a Culture for Success by Elizabeth Denham
“My business philosophy is that it is my employees’ job to keep customers happy, and it is my job to keep the employees happy.” This keen focus on culture and employee cultivation is what Laurie Spivack, CEO and President of Goodbye Graffiti USA, credits with the success of her business. Goodbye Graffiti USA is a franchise based in Seattle and offers graffiti removal, power washing, maintenance programs and anti-graffiti coating services. “Culture is critical in the success of a business,” Spivack said. “I work hard to create a family-feel among our employees. I want people to be excited to come to work.” Spivack uses training, personal responsibility and benefits to create the kind of atmosphere that keeps employees engaged. She offers a robust benefits plan, public transportation subsidies and a living wage for every employee.
44 The Franchise Woman
