The Franchise Woman July/August Issue

Page 48

Marketing Tips

How Should

I Market My Business One thing I believe we can all agree on right now is that 2020 has been a memorable year for small businesses. I’ve talked to very few business owners or franchisees who have said that it has been “business as usual” for them. Add a traditional summer “lull” for many industries, and it could be a slow year indeed. As I mentioned in my previous article, marketing during difficult times becomes even more vital to the health of your business. Rather than thinking of this as a marketing “downtime,” think of it as a marketing “uptime.” Here are some ways you can take advantage of a slowdown:

48 The Franchise Woman

in a Lull?

by Michele Rempel


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.