Letter from the Editor

Our regularly scheduled theme for this month’s magazine is “She Pays it Forward.” And the timing could not be more perfect for what we are going through in our world, our country, our families and our industry. As each and every one of us has been impacted by the COVID-19 crisis, we are looking to leadership for guidance.

In this issue, we have provided information to help you navigate this uncertain time with as much determination, optimism and information as possible. We understand that many of you are struggling to keep your business open, laying off employees and not knowing when it will end. We believe that, while it seems insurmountable now, there is always a gift in the struggle. It may be difficult to see now, but struggle breeds innovation, ingenuity, grit and drive. As leaders and mentors step up to help guide us through the pandemic, let’s take what they have to offer and then pay it forward. We are in this together.

In this issue, FASTSIGNS® CEO and IFA Chair Catherine Monson encourages us to lead using the Five Common Characteristics of Highly Successful People. She is also making videos to send messages of positivity and hope.

Rebecca Monet of Zorakle Profiles believes that businesses will come through this crisis even stronger and with an element of co-opetition. In other words, we will learn to collaborate with our competition for the betterment of us all. She is also the author of this month’s I Am Woman column!

We have our usual marketing tips, legal tools and business trends, so check out those articles from our contributors, who are leading industry experts. We would like to give them a special “thank you” for their effort during an unusually busy time.

We are also excited to announce that The Franchise Woman podcast will be premiering soon! I will have an amazing co-host, so stay tuned for the announcement!

With information changing daily, it is important to seek out the most current updates and deadlines as circumstances may have changed since the writing of these articles. As always, we are here to answer questions, make connections and help you find the information you need to keep your business moving forward. Please feel empowered to reach out in any way, and we will do our best to connect you to the people who can help.

We salute our Franchise Women for using their time, talents and treasures to make the world a better place.

If you have a great story, please reach out. We can’t wait to meet you!

Fiercely,

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