Feature
Leadership, Communication One thing Meg Roberts has learned over the course of her career is that building community requires effective and adaptable communication.
“My passion is brand-building and business-building, especially in the franchising industry,” Roberts said. “Franchising allows you to have a direct relationship with the people you are supporting. That is why I love it and why I am good at it. Every franchise system is different. Every individual is different. So, your communication must adapt.”
46 The Franchise Woman
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Community Roberts, CEO and President of the Lash Lounge, started her career in the advertising world at an agency in Chicago focusing on branding, television commercials and the like. Thirteen years ago, she stumbled upon franchising, and has never looked back.
by Elizabeth Denham
