SEPTEMBER 2021
Vol. 07
the
MAGAZINE d eli ci ous fi nds • culi nary ti ps • seasonal i nspiratio n
Fall in Love with
Autumn Delights
New Ultimate Must-Have Q&A WITH APPLE Oktoberfest FALL TAILGATING SEASON INSPIRATION Chef Vivian Meal Howard FAVORITES Picks Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
IN SEASON
Our Finest Fall Harvest
From fresh-picked apples to pumpkin spice treats, tailgating snacks and Oktoberfest fare, autumn abounds with some of the year’s best eats! Savor the season with limited-edition goodies, our first apple harvest and new Ultimate Tailgating Meal. Learn about some of our favorite sustainable, traceable foods, including organic, free-range chicken you can trace back to the farmer who raised it. Plus, get inspired with Chef Vivian Howard as she shares meal ideas, go-to ingredients and tips from her latest cookbook, This Will Make It Taste Good. There’s so much in store, and we hope you fall in love with every bite!
contents: Fall Flowers .............................................................. 2–3 Tailgating Ideas ........................................................ 4–5 Autumn Breakfast ................................................... 6–7 Seasonal Treats ........................................................ 8–9 All About Apples ................................................. 10–11 Traceable Foods ................................................... 12–13 Unique Wines for Less ....................................... 14–15 Oktoberfest Inspiration ...................................... 16–17 Q&A with Chef Vivian Howard ....................... 18–19 September Little Big Meals ..................................... 20 September Featured Items ................................. 21–31
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TheFreshMarket.com | shop.TheFreshMarket.com
For maximum longevity, change out the water in your vase every 2-3 days.
The
Brightest Blooms
Under the Sun
Sunflowers
Grown from seed to stunner, our sunflowers are carefully planted with ample space around each seedling. This helps them grow as large as possible. After 6-8 weeks, each flower is harvested at full maturity, then cooled and shipped quickly to our stores. Refrigeration keeps them crisp, fresh and ready for your home.
LIMITED TIME ONLY
Point Pelee and Hardy Outdoor Mums These colorful, flowering plants are a fall-weather favorite. Ships to stores September 12–October 17. Subject to availability.
IN SEASON
Pop the Trunk, It's
Tailgating Season
Whether you’re gearing up for a football game or kids’ soccer match, we’ve got easy options for every tailgate. Go all out with our new Ultimate Tailgating Meal, or customize your spread with fresh-made party platters you can order in store or online.
Discover Party Platters & More
Scan this QR code to see our party platters.
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U LT I M AT E MEALS TA I LG AT I N G M E A L Meal Includes: Petite Bistro Sandwich Tray (41.5 oz) Charcuterie Tray (22 oz)
The Fresh Market Assorted Entertainer Crackers (8.8 oz) Mixed Berry Tub (18 oz) Salted Caramel Chocolate Cookies (4 ct)
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$
99
Serves 4–6 | Starting at $8.33 per person Scan this QR code to order your meal. Place order by 2pm EST to have your meal ready the next day.
B E E R PA I R I N G
Abita Pecan Ale Six-Pack
Perfect for outdoor fall drinking, this unique ale is made with real Louisiana roasted pecans for a subtle nutty flavor and aroma.
The Magazine
5
D I S COV E R O U R B R A N D
Get Cozy
with Fall Breakfast
Sweet potato pancakes. Apple butter. And, of course, pumpkin spice coffee. Celebrate the season’s finest ingredients with our signature fall items, including breakfast favorites worth waking up early for.
We sell
400 tons
of flavored coffee each year!
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TheFreshMarket.com | shop.TheFreshMarket.com
LIMITED EDITION
The Fresh Market Seasonal Flavored Coffees
This season, we’re offering six fall flavors guaranteed to make your mornings sweeter:
Peruse our coffee and you’ll find more than 20 unique flavors available daily. Thanks to a long-standing relationship with our roaster, we’re able to create the best-tasting varieties made from 100% Arabica beans, including unique flavors you won’t find anywhere else.
• NEW! Cookie Butter • NEW! Caramel Bread Pudding • Pecan Pie • Chocolate Cranberry • Pumpkin Spice • Maple French Toast
9.99–$11.99 ea
$
| 12–16 oz
New!
The Fresh Market Pancake & Waffle Mix Add rich fall flavor to your pancakes with our apple and pumpkin butter spreads.
Our autumn-inspired pancake and waffle mixes are made with quality ingredients and no preservatives, artificial colors or flavors. Try our new Sweet Potato and Pumpkin flavors.
5.99 ea
$
| 16 oz
The Fresh Market Apple Butter and Maple Pumpkin Butter
Made with pumpkin or apple, cinnamon and spice, these sweet spreads are delicious swirled into coffee cakes, stirred into oatmeal and even slathered on grilled cheese.
3.99 ea
$
| 10–12 oz
The Fresh Market Pumpkin Biscotti
Crafted in the Milanese tradition, our biscotti have a uniquely soft texture. This special pumpkin batch is made with dates, cinnamon, nutmeg and cloves. Spiced glaze creates the perfect finish.
9.99 ea
$
| 8 oz The Magazine
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Limited Time Only
Autumn Treats
IN SEASON
We source more than 70 unique items each fall, from apple cider donuts to pumpkin pie almonds. Like those falling autumn leaves, they won’t be here for long, so try them while you can!
The Fresh Market Apple Cider Donuts
Made with real apple cider, these golden-brown cake donuts are rich with apple cinnamon flavor.
6.99 ea
$
8
| 6 ct
TheFreshMarket.com | shop.TheFreshMarket.com
New!
The Fresh Market Pumpkin Cake Roll
ONLY AT THE FRESH MARKET
A returning guest favorite that’s exclusive to The Fresh Market, this perfectly spiced pumpkin confection tastes as good as it looks! Each cake is rolled by hand with luscious cream cheese filling.
9.99 ea
$
| 21 oz
The Fresh Market Brown Butter Caramel Pecan Cake
Indulge in layers of rich vanilla cake, fluffy browned butter mousse and smooth, buttery caramel topped with a caramel pecan praline swirl.
22.99 ea
$
| 8"
The Fresh Market Fall Yogurt Pretzels We offer 8 unique fall pretzel flavors.
6.29 ea
$
Pumpkin Spice
S'mores
Salted Caramel
| 11.4 oz
New!
Maple Pecan
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Peak Season Apples IN SEASON
Apples, it’s your time to shine! Our fall fruits come from prime growing locations where orchards thrive. We offer more than 20 noteworthy varieties throughout the season. Each one is harvested at its peak for superior freshness, flavor and texture.
Envy Apples
Crisp, sweet-tart Envy apples are a hybrid of Braeburn and Royal Gala. When cut, the flesh remains white for up to 10 hours, making these enviable fruits perfect for salads—including our Apple & Roasted Fennel Salad on page 11.
Stemilt Rave Apples
Part Honeycrisp, part MonArk, these unique early-harvest apples signify the beginning of apple season. They’re incredibly juicy with a snappy zing, best enjoyed out of hand.
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Apple & Roasted Fennel Salad with pancetta
1 large fennel bulb, stalks removed (reserve fronds), halved, cored and cut across the grain into ½-in slices 1 (4 oz) pkg Daniele diced pancetta 3 tbsp apple cider vinegar 1 tsp Dijon mustard 1 tsp honey ¼c extra virgin olive oil Freshly ground pepper 2c arugula 1½ Envy apples, cored and very thinly sliced ¼c The Fresh Market roasted, salted almonds, finely chopped ¼c The Fresh Market blue cheese crumbles Preheat oven to 400°F. Place fennel and pancetta on a sheet pan and roast for 10 minutes. Remove from oven and toss to coat fennel in rendered pancetta fat. Return to oven and cook for 10 minutes more. Remove from oven and set aside.
The Fresh Market Blue Ribbon Granny Smith Apple Pie
Made exclusively for us using a thirdgeneration family recipe, this blue-ribbon beauty is a three-time national champion of the American Pie Council. Each confection is loaded with more than two pounds of Granny Smith apples and a generous sprinkling of aromatic cinnamon, then finished with a crisp, buttery crumb topping.
Special Order Only! Order in store at our bakery counter or online. Three day lead time required to ensure availability.
Scan this QR code to order online.
AL ON TI
PIE CHAMPIO NS H
IPS
NATIONAL AWARD WINNER
NA
Whisk together vinegar, mustard and honey in a small bowl. Slowly add olive oil, whisking constantly. Season with pepper to taste. Combine arugula, apples, fennel and pancetta in a large bowl. Drizzle with half the vinaigrette and toss gently to coat. Arrange on a large platter, topped with reserved fennel fronds, almonds and blue cheese. Serve immediately with additional vinaigrette on the side.
Made with munordes than two poes! of appl The Magazine
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M E E T T H E FA R M E R S
FOLLOW YOUR FOOD
From Farm to Plate
Ever wondered where your dinner came from? Food traceability is a growing trend, and for good reason. It gives us insight into farming practices, narrowing the gap between grower and consumer. Traceability also helps us make informed choices about what we eat. Learn the story behind the food on your fork with some of our favorite sustainable, traceable goods, from organic Farmer Focus Chicken to Vital Farms Eggs.
New! Organic &
Free Range Chicken
Founded and led by sixth-generation family farmer Corwin Heatwole, Farmer Focus helps preserve generational farming by partnering with independent family farmers in Virginia’s pastoral Shenandoah Valley. While each farm employs humane, sustainable practices, many go above and beyond to ensure their flocks are thriving. Every package of chicken is organic, non-GMO and fully traceable back to the farmer who raised it.
FIND YOUR FARM Every Farmer Focus product includes a four-letter ID that lets you trace your chicken back to its original farmer.
How it works:
Find the four-letter farm ID on your package and enter it at FarmerFocus.com.
HORSESHOE BEND FARM Bridgewater, VA
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TheFreshMarket.com
Vital Farms Pasture-Raised Eggs
Vital Farms partners with around 200 family farms that are home to pasture-raised hens. Each hen is given at least 108 square feet to roam, fresh air and plenty of sunshine. Vital Farms’ cartons feature the farm name, so you can trace your eggs back to where they were laid. Simply visit their website, enter the farm name and enjoy a 360-degree peek at the pasture.
ORGANIC
Alfresco Eggs
Organic Eggs
12 CT LARGE, GRADE A
4.99 ea
$
| Save up to 1 ea Price valid September 8–21 $
12 CT LARGE, GRADE A
5.99 ea
$
| Save up to $1 ea
R
M
S
™
R BY F
ORGANIC
Farmer Direct Lentils or Beans 16 OZ, SELECT VARIETIES These organic beans, lentils and peas come from growers committed to organic, fair and responsible family farming. Check the back of each package for a special code that lets you trace your food back to the farmer. Learn when it was harvested, how it was processed and which field it was grown on.
2/$6
| Save up to 98¢ on 2
EY
FA
Sarah’s Homegrown Autumn Couleur Heirloom Pumpkins
Since Sarah Frey founded Frey Farms in 1992, the business has been grounded in family values and sustainable practices. Today, they grow fresh fruits and vegetables in seven states, including a stunning array of heirloom pumpkins. Their “Autumn Couleur” collection features edible varieties perfect for soups, sauces and purees. These pretty pumpkins also double as seasonal decor.
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
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O U R W I N E C U R AT I O N
90 20
po i n ts o r h i g h e r pr i c e d u n d e r
$
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Alexander Valley Vineyards Redemption Zinfandel
Silk & Spice Red Blend
90 POINTS
91 POINTS
2016
• WINE SPECTATOR
FLAVOR & AROMA
Barrel aged for 14 months, this rich zinfandel boasts aromas of dark fruits, oak and vanilla. Notes of molasses, black pepper, blueberries, black cherries and cocoa bloom on the palate. FROM OUR WINE CURATOR
“There were only 2,500 cases produced, so I made sure to get some before they were gone! For reference, popular wines produce over 100,000 cases per vintage.”
TheFreshMarket.com | shop.TheFreshMarket.com
2019
• WINE ENTHUSIAST
FLAVOR & AROMA
This aromatic blend celebrates spices discovered by Portuguese explorers in the late 15th century. Intense aromas of dark ripe fruits, mocha and spice give way to soft tannins, lush acidity and a long finish. FROM OUR WINE CURATOR
“Four vintages in a row received 90+ ratings. We’ve had this wine before, and our guests loved it.”
Discover Fine Wines for Less Featuring distinct varietals and rare vintages exclusive to The Fresh Market, our 90 Points Under $20 program makes it easy to discover exceptional wines for every occasion. Our wine curator carefully selects unique bottles rated 90 points or higher by trusted sources like Wine Enthusiast, Wine Spectator and James Suckling. WHERE TO FIND THEM
Look for our 90 Points Under $20 display in the wine department of your local store (marked with a big wine bottle sign—you can't miss it!). That's where you'll find our latest picks, including the featured selections below.
Substance Cabernet Sauvignon
92 POINTS 2019
• JAMES SUCKLING
FLAVOR & AROMA
Compelling aromas of black currant, raspberry, vanilla, cocoa, cedar and fresh herbs lead to soft flavors of candied cherry and licorice. The finish is long, dry and lingering. FROM OUR WINE CURATOR
“Substance received seven consecutive 90+ ratings. When their 2019 vintage received a rating, I jumped on it.”
Curtis
Assistant Store Manager Greensboro, NC
New!
New!
92 POINTS
94 POINTS
Garzon Albariño Reserva 2020
• WINE & SPIRITS
FLAVOR & AROMA
This Albariño opens up with an intense bouquet of peach and melon aromas. On the palate, a creamy texture and refreshing minerality lead to a bright, crisp finish. FROM OUR WINE CURATOR
“Five vintages received 90+ ratings, and only 7,500 cases of this wine were produced. I knew we had to have it.”
Martin Ray Sonoma Coast Pinot Noir 2019
• JAMES SUCKLING
FLAVOR & AROMA
Savor elegant aromas of dried herbs, violets and blackberries followed by silky, refined tannins, tart cranberry and strawberry favors. FROM OUR WINE CURATOR
“Three vintages in a row received 90+ ratings. We were able to get the last of the 2019 vintage, which is a remarkable wine.”
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YOUR TICKET TO AN AUTHENTIC
T H E A R T O F E AT E R TA I N I N G
Oktoberfest
From mid-to-late September until the first week of October, people gather in Munich, Germany for the world’s largest beer festival. Now celebrated around the world, Oktoberfest is the perfect excuse to enjoy Germaninspired cuisine. Host your own Oktoberfest with our curated assortment of shareable foods—and, of course, delicious beer.
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2
8
3
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1 Maestri Black Forest Schinken 4
Made from raw, boneless pork hams, this dry-cured German meat is seasoned with pepper, coriander, garlic and juniper berries.
8.99 ea
$
| 3 oz
2 The Fresh Market Soft Pretzel
Our handcrafted, Bavarian-style pretzels are baked in store. They're deliciously soft, with an earthy rye flavor.
4.99 ea
$
| 10 oz (2 pk traditional or 1 ct giant)
3 1655 Gruyere
This silky cow’s milk cheese is bright and fruity, with a sweet, nutty flavor, fudgy texture and tiny crystals throughout.
5
29.99/lb
$
4 Alstertor Dusseldorf Mustard
Made in Hamburg, this bold, creamy mustard is packaged in a stein you can reuse once you're out (it won't take long).
2/$5
| 8.45 oz | Save up to 98¢ on 2
5 Maestri Speck
This thinly-sliced, dry-cured smoked ham is slowly air-cured for about 150 days in the Italian Alps, then naturally smoked with beechwood.
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8.99 ea
$
| 3 oz
6 Maple Leaf English Hollow Cheddar
You'll love this sharp, English-style aged Cheddar. It's considered one of the world's best, with awards to prove it!
16.99/lb
$
7 1-Year Reypenaer Gouda
Perfectly aged with a nutty flavor and golden-yellow hue, this Gouda is creamy, flaky and studded with crunchy crystals.
24.99/lb
$
8 10-Minute Beer Cheese Dip
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Try This Recipe Scan QR code to view this recipe online.
Prost!
CHEERS TO BEER Complement our Oktoberfest fare with a rich, malty, German-style marzen.
Founders Oktoberfest 15-Pack
Spaten Oktoberfest Six-Pack
Samuel Adams Octoberfest Six-Pack The Magazine
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Who has been the biggest influence on your career?
Cooking with Vivian Howard @chefandthef
@deeprunroots
Photography by Baxter Miller
CO O K L I K E A C H E F
Edna Lewis made me feel like the food that I grew up with was worth talking about and celebrating. Her book, The Taste of Country Cooking—the style of it, the stories and the food— directly influenced my first cookbook, Deep Run Roots. Every chapter of The Taste of Country Cooking is about a season or a celebration. She has two chapters for hunting season: “Fall Breakfast before a Day of Hunting” and “Hunting Season Dinner.” She tells you what it feels like and the foods they would eat. It's so beautiful.
Chef Vivian Howard has built a career on preserving the culinary traditions of the rural South, while also reimagining what Southern food looks like. The television star and producer of the award-winning hit, A Chef’s Life, has another docuseries under her belt, Somewhere South, as well as two bestselling cookbooks and four successful restaurants. Vivian was also named a semifinalist four years in a row for James Beard Foundation Best Chef Southeast and won a JBF award for Best Television Personality. We were thrilled to chat with Vivian about her latest cookbook, This Will Make It Taste Good, along with her go-to ingredients, easy recipes and more. Your books, restaurants and overall food philosophy center around the rural South and its agriculture. What are your favorite Southern ingredients to cook with? Do you have a favorite dish or recipe that’s uniquely Southern? In the early fall, I really start to think about greens. We have gone the whole summer with really nothing green except for okra. I love the variety of greens that we cook in the South: turnip, collards, mustard and beet greens. I love that we mix them up to get the precise type of flavor we want
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in the pot. Greens stewed with air-dried sausage over rice is one of my favorite dishes for that time of year.
There are a lot of stereotypes about Southern food. What is something you’d like to set straight for people? The idea that Southern food is a heartclogging cuisine is totally inaccurate. Southern food was historically based on fruits, vegetables and grains. Meat was more of a condiment or a special occasion thing.
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Your latest cookbook, This Will Make It Taste Good, is full of easy recipes that challenge people to change the way they think about what’s in their fridge. What are some tips or shortcuts you swear by that easily “make it taste good”? Don't shy away from using the condiments in your fridge or pantry as flavor heroes. Think about cooking with them instead of just putting them on top of something. And know that making your own flavor heroes can be both really easy and incredibly rewarding. This book is full of “flavor heroes” —recipes for multipurpose sauces and condiments that elevate dishes. Which ones do you always keep on hand, and how do you like to use them? I'm on the way to Charleston right now and I brought a jar of Red Weapons (spicy tomatoes) and a jar of Little Green Dress. They are great to have around. I use Red Weapons on avocado toast, on scrambled eggs with a little cheese, in an omelet, on a hard-boiled egg, even stirred into mayo and put on a chicken sandwich. Tailgating season is right around the corner. Are there any recipes in your cookbook that you would make for a tailgate? So many. V’s Nuts. Deviled Eggs made with Red Weapons. Gas Station Biscuits. And Inspiration Strikes Party Rolls, which is my version of those ham and cheese sandwiches made with a tray of Hawaiian rolls. Mine are made with bologna, provolone, pineapple and sprinkled with my take on Japanese furikake.
We’ve heard that your Little Green Dress recipe, aka LGD, is the one thing you’d grab if your house was burning down. What makes it so special? Little Green Dress brings acid, that flavor factor and salt all at once. It makes cooking so much more streamlined. It improves just about everything, from a piece of fish to baked potato, or eggs prepared any way. It’s like that versatile little black dress in your closet. Meal planning and cooking during a busy week can be daunting. You have two children, multiple books, restaurants, TV shows and so much more. Do you have a go-to easy weeknight dinner? My go-to easy weeknight dinner is always a roasted chicken on top of something. In This Will Make It Taste Good, there's chicken toast. This is one of my favorite things that I've ever done. It's basically a whole chicken or chicken quarters roasted on top of slices of substantial, chewy bread. I'm often using a loaf of day-old bread or a leftover heel of bread. You place the raw chicken on top of bread and put it in the oven. It roasts and renders all of the chicken's flavor and fat onto the bread. It's chewy in places, crunchy in places. Then you pull the chicken off the bone and toss it with Little Green Dress, which makes it briny and fresh. You lay that on top of the bread and crown it all with arugula for that bite. I'm getting hungry just talking about it! Read the full interview at TheFreshMarket.com.
Enter to win a signed copy of Vivian Howard’s new cookbook! Stay tuned on our social media channels for a chance to win.
YOUR NEW FAVORITE DO-IT-ALL SAUCE:
Little Green Dress
From This Will Make It Taste Good: A New Path to Simple Cooking, by Vivian Howard (Voracious, 2020).
2 medium shallots 2 garlic cloves 3 tbsp red wine vinegar 2/3 c Castelvetrano olives, pitted 1 ½ tablespoons capers, rinsed 2 oil-packed anchovy filets 1 bunch fresh flat-leaf parsley (about 1 cup packed) 2 ½ oz fresh mint (about ½ cup packed) ½ c tasty extra-virgin olive oil Grated zest of one lemon ¼c fresh lemon juice 1 tsp hot sauce ½ tsp kosher salt
In a small food processor mince the shallots and garlic, then stir them together in a small bowl with the red wine vinegar. (We want the shallots to pickle a bit, so set mixture aside about 20 minutes.) Meanwhile, mince the olives, capers, and anchovies in the food processor. Transfer to a medium bowl. Pick the leaves and small stems from the parsley and the leaves from the mint; mince in the food processor. (It may take a little while to get them all fully processed.) Transfer herbs to the bowl with the olive mixture. Add the pickled shallot mixture, lemon zest, lemon juice, hot sauce, 1/2 cup extra virgin olive oil, and 1/2 teaspoon kosher salt to the bowl with everything else. Stir it all together and let the vinegary puddle of green sit for a minimum of 30 minutes before serving. Makes 2 cups. Note: Little Green Dress can be kept refrigerated in a sealed container up to 1 month. (Don't relegate it to the freezer. Little Green Dress doesn't respond to the lack of attention and cold environment.) Just make sure all the green stuff is submerged in a bit of olive oil to prevent browning.
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D I N N E R TO N I G H T
Feed a Family of 4 for $25!
Discover a delicious new meal each week, complete with fresh, quality ingredients from our stores and an easy-to-follow recipe.
LITTLE BIG ME AL S ARE AVAIL ABL E FOR CU RBS ID E P IC KU P !
s h o p.t h e f r e s h m a r k e t. co m
SE PTE M BE R 8–14
SE PTE M BE R 15–21
SE PTE M BE R 22–28
Scan this QR code to order your Little Big Meal online.
SEPTEMBER 29– OC TO B E R 5
Pork or Chicken Sheet Pan Dinner
Asian Noodle Bowls
Fajitas
Crab Cake or Chicken Sandwiches
M EAL I NCLU DES:
M EAL I NCLU DES:
M EAL I NCLU DES:
M EAL I NCLU DES:
Chicken Breast Strips (1.5 lb) or Sirloin Steak Strips (1 lb)
Maryland Crab Cakes or Breaded Chicken Cutlets (4 ct)
Chicken Cutlets (4 ct) or Boneless Pork Chops (4 ct) Oven Medley Veggie Kit (23 oz) B.Bob's Chipotle Sauce (15.25–15.75 oz) Yukon Gold Whipped Potatoes or Garlic Parmesan Potatoes (1 lb) Chocolate Decadence Bar Cake (16 oz)
Chicken Breast Strips (1.5 lb), Sirloin Steak Strips (1 lb) or Raw Peeled and Deveined Shrimp (1 lb, 51–60 per lb) Stir-Fry Veggie Kit (16 oz) Ocean’s Halo Broth (32 fl oz)
Organic Hakubaku Noodles (9.5 oz)
Vegetable Spring Rolls, Pork Pot Stickers or Chicken Pot Stickers W I N E PA I R I N G : Martin Ray Sonoma Coast Pinot Noir (8–9 oz) W I N E PA I R I N G :
King Estate Pinot Gris
Southwest Veggie Kit (16 oz) Frontera Skillet Sauce (8 oz) Organic Maria & Ricardo’s Tortillas (8 ct) Daisy Brand Regular or Light Sour Cream (8 oz) Black Bean Salad or Elote Corn Salad (1 lb)
Soft Golden Hamburger Buns (4 ct) Stonewall Kitchen Aioli (10–13 oz) Creamy Coleslaw or Pepper Vinegar Slaw (1 lb) White or Bi-Color Corn (4 ct) W I N E PA I R I N G :
Patz & Hall Sonoma Chardonnay
W I N E PA I R I N G :
Alexander Valley Vineyards Redemption Zinfandel
Visit TheFreshMarket.com for complete meal details. Substitutions may apply. All items must be purchased together to receive the discount.
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TheFreshMarket.com | shop.TheFreshMarket.com
100% Certified Sustainably Sourced Cacao
Ritter Sport Chocolate
It’s either Ritter or it’s wrong.
For over 100 years, Ritter Sport has been crafting delicious chocolate in their climate-neutral factory. They use only what is needed in each chocolate bar, nothing artificial. The 100% certified sustainably sourced cacao comes from a single origin for each flavor, so you can always expect a perfectly balanced taste from Ritter Sport chocolate bars. Be sure to try the extensive range in-store. 3.5 OZ, ALL VARIETIES
Buy 1, Get 1 Free
| Save up to $3.69 ea
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
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New!
J U ST L A N D E D
Uncle Matt’s Organic Juice These flavorful, organic juices are made with the highest quality fruit juice from fruit grown without synthetic fertilizers and pesticides. ORGANIC 52 FL OZ, ALL VARIETIES
1 Off
$
Try Something New
New!
The Greek Gods Less Sugar Yogurt With 50% less sugar than leading brands of flavored yogurt, these keto-friendly snacks are made with whole milk sourced from cows that are never treated with growth hormones. 4.5 OZ, ALL VARIETIES
4/$5 22
TheFreshMarket.com | shop.TheFreshMarket.com
| Save up to $2.16 on 4
ORGANIC
New!
Good Karma Plant Milk
59 FL OZ, NON-GMO, ALL VARIETIES These heart-healthy, allergen-friendly plant milks are sustainably made with oats, flax and peas and are dairy- and gluten-free.
4.49 ea
$
Maya Kaimal Everyday Dal or Everyday Chana
2/$7
Maya Kaimal Simmer Sauce or Chili Sauce
ORGANIC
2/$9
Maya Kaimal Rice
2/ 7 $
| Save up to $1.50 ea
| Save up to $2.98 on 2
New! Save up to $2.98 on 2
| Save up to 98 on 2 ¢
We're always looking for the tastiest, most unique new products to offer our guests. Here are some must-try items that just hit our shelves.
New!
Kite Hill Plant-Based Aristans 8 OZ, NON-GMO, GLUTEN-FREE, VEGAN, SELECT VARIETIES Kite Hill takes an artisanal approach to each item in their line of plant-based dairy products made with almond milk. The result is delicious, standout products that truly mimic the taste and texture of real cheese.
Ricotta Alternative
6.99 ea
$
| Save up to $2 ea
Cream Cheese Alternative
5.99 ea
$
| Save up to $1 ea
Sour Cream Alternative
3.99 ea
$
| Save up to $1 ea
New!
This Little Goat
Founded by Top Chef winner Stephanie Izard, these globally-inspired, flavorful cooking sauces and spices make cooking easier (and more delicious).
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
Spices 2 OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES
4.99 ea
$
| Save up to $1.80 ea
Cooking Sauce 13 FL OZ, GLUTEN-FREE, SELECT VARIETIES
7.49 ea
$
| Save up to $1.50 ea The Magazine
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New!
ORGANIC
Lundberg Farms Organic Rice Cake Minis 5 OZ, NON-GMO, GLUTEN-FREE, SELECT VARIETIES Founded in 1937 and run by four generations of family farmers, Lundberg is committed to sustainability. They partner with 40 growers to farm, dry, store, mill and manufacture organic, non-GMO rice and grains.
2/$7
| Save up to $1.38 on 2
ORGANIC
Eat the Change Mushroom Jerky
New!
2 OZ, GLUTEN-FREE, VEGAN, ALL VARIETIES This organic mushroom jerky is made from hand-picked crimini and portobello mushrooms that have been marinated and wood-smoked for stellar savory umami flavor.
4.99 ea
$
| Save up to $1 ea
New!
New!
Bob's Red Mill Oatmeal 8 PK, 1.23 OZ, NON-GMO, SELECT VARIETIES Bob's stone-grinding mills use quartz millstones that grind at a slow speed and low temperature. This traditional method preserves the nutrients and flavor of whole grains, so every bowl of oatmeal is wholesome, fresh and delicious.
4.99 ea
$
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| Save up to 1 ea $
TheFreshMarket.com | shop.TheFreshMarket.com
a2 Milk 59 FL OZ, GLUTEN-FREE, ALL VARIETIES Not only is this milk nutrient-rich, creamy and delicious—it's also easier to drink for people who experience discomfort drinking ordinary cow's milk. That's because it contains only the A2 protein and no A1.
2/$7
| Save up to $2.38 on 2 Price valid September 8–October 5
ORGANIC
Organic Valley American Cheese 6 OZ, ALL VARIETIES Organic Valley combines time-honored recipes with pasture-raised milk to make the best-tasting cheese you can buy. Their dairy has no added hormones, antibiotics or toxic pesticides.
5.49 ea
$
| Save up to 50¢ ea
California Grapes
An optimal climate makes California ideal for growing grapes. In fact, more than 99% of grapes commercially grown in the US come from California! They're perfectly juicy, plump and sweet. The best you can find.
Sir Kensington's
Kick up your cookout favorites with quality condiments, dressings and more. Try mayo made with organic, certified humane free-range eggs, non-GMO oils and spices, or rich ketchup made with 100% real, vineripened tomatoes.
Mustard Squeeze Bottle
Ketchup Squeeze Bottle
9 OZ, GLUTEN-FREE, VEGAN
20 OZ, NON-GMO, GLUTEN-FREE, VEGAN
$
$
3.49 ea
| Save up to 1 ea $
3.99 ea
| Save up to $1.50 ea
Classic Mayonnaise
Vinaigrette
Everything Sauce
32 FL OZ, GLUTEN-FREE
8.45 FL OZ, GLUTEN-FREE, ALL VARIETIES
8.3 FL OZ, GLUTEN-FREE, SELECT VARIETIES
$
$
$
8.99 ea
| Save up to $2 ea
4.49 ea
| Save up to $2 ea
5.49 ea
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
| Save up to $2 ea The Magazine
25
Primal Kitchen 7.5–8.5 OZ, GLUTEN-FREE, SELECT VARIETIES Add uncompromisingly delicious flavor to every bite with Primal Kitchen's gluten-, dairy-, soy- and sugar-free condiments and dressings.
Tartar, Cocktail or Buffalo Sauce
5.99 ea
$
| Save up to $1 ea
O RG A N I C
Steak Sauce or Classic BBQ Sauce
3.99 ea
$
| Save up to $1.50 ea
Sunshine Energy Drink 12 FL OZ, SELECT VARIETIES Every can of Sunshine energy drink contains essential electrolytes and vitamins for optimal hydration and health, along with 70 mg of caffeine—the same as a cup of Joe.
3/$5
| Save up to $2.49 on 3
ORGANIC
Stonyfield Organic Yogurt
Made without pesticides, artificial hormones, antibiotics or GMOs, Stonyfield's creamy organic yogurt is easy to feel good about. It's also delicious!
Greek Whole Milk Plain Yogurt 30 OZ, NON-GMO, GLUTEN-FREE, ALL VARIETIES
6.99 ea
$
| Save up to $1 ea
Smooth & Creamy Yogurt 32 OZ, NON-GMO, GLUTEN-FREE, ALL VARIETIES
3.99 ea
$
| Save up to 70¢ ea
Prices valid September 15–October 5
26
TheFreshMarket.com | shop.TheFreshMarket.com
Rustic Crust Pizza Crust or Pizza Sauce 9–14 OZ, ALL VARIETIES These ready-made pizza crusts are handcrafted with fresh, allnatural ingredients using recipes developed by a chef. Give their pizza sauce and cauliflower-based crust a try!
Buy 1, Get 1 Free
| Save up to $5.49 on 2
Illy Coffee
Califia Farms Protein Oat Milk
Illy offers a blend of fine, sustainably-grown Arabica coffees with smooth, rich, full-bodied flavors. Their authentic Italian coffee is well-balanced and never bitter.
Canisters
K-Cups
8.8 OZ, ALL VARIETIES
11.99 ea
$
48 FL OZ, NON-GMO, GLUTEN-FREE, VEGAN, SELECT VARIETIES Crafted using a slow, meticulous process, Califia Farms milk and creamers are rich and flavorful. Each one is made with low-to-no sugar and real, fresh ingredients.
| Save up to 3 ea
10.99 ea
$
5.49 ea
$
3.8–4.1 OZ, ALL VARIETIES $
| Save up to 2 ea $
| Save up to 50¢ ea Price valid September 8–October 5
Swerve Sugar Replacement
Rao's Soup
12 OZ, NON-GMO, SELECT VARIETIES Made from ingredients found in fruits and vegetables (with no artificial ingredients or preservatives), these calorie-free sweeteners mimic the flavor and texture of other sugars.
16 OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES Since 1896, Rao's has been making classic Italian ingredients with rich, homemade flavor. Their authentic sauces and soups are simmered slowly and made in small batches with only the finest ingredients.
$
$
4.99 ea
| Save up to $3 ea
3.99 ea
| Save up to $1.50 ea
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
The Magazine
27
SmartSweets Pack 1.8 OZ, ALL VARIETIES These tasty gummies have no added sugar, no sugar alcohols and no artificial sweeteners and are made with real, non-GMO ingredients. Try their Sour Blast Buddies, Sour Melon Bites and Fruity Gummy Bears.
2/$6
| Save up to $1.98 on 2
Milton's Gluten-Free Crackers 4.5 OZ, NON-GMO, GLUTEN-FREE, SELECT VARIETIES Made with high-quality ingredients, these non-GMO crackers are so tasty, you won't believe they're gluten-free! Enjoy savory flavors like classic Sea Salt, Cheddar Cheese and Everything.
2/$6
| Save up to $1.98 on 2
ORGANIC
Taylors of Harrogate Tea 50 CT, NON-GMO, SELECT VARIETIES Taylors of Harrogate has been making exceptional teas since 1886. In fact, their craftsmanship earned them the Royal Warrant, as they are an official tea supplier to the Prince of Wales.
5.49 ea
$
28
| Save up to $1.50 ea
TheFreshMarket.com | shop.TheFreshMarket.com
Health-Ade Kombucha 16 FL OZ, NON-GMO, GLUTEN-FREE, VEGAN, ALL VARIETIES Enjoy small-batch kombucha made with real ingredients, like cold-pressed juice from organic produce. Every bottle is 100% handcrafted and fermented in glass.
2/$6
| Save up to $1.98 on 2
ORGANIC
Spectrum Sesame Oil 16 FL OZ, NON-GMO, GLUTEN-FREE, VEGAN Made with 100% organic, expeller-pressed sesame seeds, this unrefined sesame oil adds rich, nutty flavor to stir-fry dishes and more.
6.99 ea
$
| Save up to $2 ea
McCann's Instant Oatmeal Cup 1.41–1.9 OZ, SELECT VARIETIES For over 150 years, McCann's has been growing, harvesting and milling organic, whole, steel-cut oats in Ireland's rich terroir, and their flavor and texture is incomparable.
3/$5
| Save up to 97¢ on 3
Fage Total Yogurt 17.6 OZ, NON-GMO, GLUTEN-FREE, SELECT VARIETIES This rich, all-natural Greek strained yogurt is only made with milk from non-GMO fed cows and live active yogurt cultures. Top with fresh fruit, use it in recipes or add some to your smoothies.
2/$6
| Save up to $1.58 on 2 | Price valid September 8–21
ITO EN Tea 16.9 FL OZ, ALL VARIETIES ITO EN partners with Japanese farmers to preserve the ancient art of tea harvesting, resulting in authentic, ready-to-drink green teas with great flavor and health benefits.
2/$4
| Save up to 58¢ on 2
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
The Magazine
29
ORGANIC
Garden of Eatin' Tortilla Chips 16 OZ, NON-GMO, GLUTEN-FREE, VEGAN, SELECT VARIETIES For over 35 years, Garden of Eatin' has been providing great tasting, authentic snack options made with non-GMO and organic ingredients, unforgettable flavor, satisfying crunch and a strong chip that stands up to dip.
Tumaro's Wraps
$
2/$6
4.99 ea
| Save up to $1 ea
8 CT, ALL VARIETIES These better-for-you wraps come in a variety of flavors, from Garden Veggie to Ancient Grain. With only 60-80 calories each, they're carb- and keto-friendly, as well as a great source of fiber.
| Save up to $1.98 on 2
LIFEAID Beverages
Kalahari Biltong Air-Dried Beef
12 FL OZ, SELECT VARIETIES Offering refreshing, vitamin-packed drinks with less caffeine and little or no sugar, LIFEAID is a top choice for athletes and health-conscious sippers alike.
2 OZ, GLUTEN-FREE, ALL VARIETIES "Biltong" is a meat preserving process that originated centuries ago in South Africa. This air-dried, 100% premium grade U.S. beef is all-natural, with more protein than natural jerky.
2/$5 30
| Save up to 98¢ on 2
TheFreshMarket.com | shop.TheFreshMarket.com
5.99 ea
$
| Save up to $1 ea
Acid League Vinegar 12.7 FL OZ, GLUTEN-FREE, SELECT VARIETIES These raw, unfiltered vinegars are fermented with premium fruits, vegetables, herbs and spices. They offer delicious, bold flavor and may even promote gut health. Try their Apple Cider Maple Living Vinegar in cocktails, tea or vinaigrettes.
7.99 ea
$
| Save up to $2 ea
Diana's Banana Bites 9.5 OZ Treat yourself to creamy frozen bananas covered in premium chocolate. Sourced from Ecuador, these fruits are always fresh frozen for the best quality and taste.
2/$4
| Save up to $7.98 on 2 | Price valid September 8–21
ORGANIC
Oxigen Water Oxigenated
Oregon Chai Concentrates
33.8 FL OZ
32 FL OZ, SELECT VARIETIES
4/$5
3.99 ea Save up to $1 ea
$
Save up to $4.96 on 4
Vegan Rob's Gluten-Free Puffs
Kettle Brand Chips
3.5 OZ, GLUTEN-FREE, VEGAN, ALL VARIETIES
$
13 OZ, SELECT VARIETIES
3.99 ea Save up to $1.50 ea
2/ 5 $
Save up to 98¢ on 2
Fruits of the Nile Gourmet Nectar 33.8 FL OZ, GLUTEN-FREE, ALL VARIETIES
2/ 6 $
Save up to 1.98 on 2 $
ORGANIC
Bonafide Broth 32 FL OZ, SELECT VARIETIES
2/$8
Save up to $2.49 ea
Pricing and promotions valid September 8–October 5 unless otherwise stated. See back cover for details.
The Magazine
31
Congratulations TO O U R TO P WO M EN I N G ROCERY
DIANE CLEVEN
We are proud to recognize and celebrate these dynamic leaders and their contributions to our team and our industry. The Fresh Market congratulates all of this year’s honorees!
Senior-Level Executive Vice President of Deli/CMS/Sushi/Bakery
SHAY DALTON
Rising Star Director, Training & Leadership Development
REVAE EMBS
Rising Star Director, HR & Team Member Relations
MEREDITH STRINGER Rising Star Director, Bulk/Coffee/Candy
Pricing excludes taxes. Pricing and promotions valid September 8–October 5 while supplies last and are subject to change without notice. Some products may not be available in all stores. We reserve the right to limit quantities. We reserve the right to correct errors. Images are for serving suggestions only.