October 2024 | The Fresh Market Magazine

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HOWL-LELUJAH, IT’S OCTOBER!

October’s vivid colors stir the imagination, and the crisp air is invigorating. Meanwhile, the veil between human and spirit worlds is lifted and casts a spell of enchantment. The Fresh Market works its charm by offering Halloween Party Meals for your ghostly gatherings and enticing you to “stir the pot” with mouthwatering one-pot recipes. But we don’t stop there, we dare you to “Be a Wicked Baker” like Helena Garcia—the Great British Baking Show contestant who invents spellbinding confections. And let’s not forget how autumn excites the palate with flavors like pumpkin spice, apple, cinnamon and caramel all of which you’ll find inside. Now, if your spidery senses are saying open this edition for endless treats (and a trick or two), we say listen.

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CREEPY HALLOWEEN TREATS

WICKED BAKER, HELENA GARCIA

FALL FLORALS

HALLOWEEN MEAL

OCTOBER LITTLE BIG MEALS

NEW! PIZZA DINNERS

THE FRESH MARKET PLATTERS

AUTUMN DESSERTS & BEVERAGES ONE-POT RECIPES

LIVESTREAMS

SPOOKY WINE & COCKTAILS

SEASONAL PRODUCE

Thursday, 10/10 at 12pm ET

Halloween Spooky Fun With Chef Anna Rossi (Pictured)

Thursday, 10/24 at 12pm ET

One-Pot Cooking With Chefs

AJ DeDiego & Cindi Avila

Thursday, 10/31 at 12pm ET

Fall Flavors With Chefs

AJ DeDiego & Cindi Avila

New! Petite Pies

Graveyard Grub

Entertaining guests with ghoulish appetites? Our Halloween Party Meal will fill them up with plenty of tasty trays and sides, along with a fang-watering dessert.

• Chicken Salad Slider Tray (28 oz) or Ham & Cheese Slider Tray (35 oz)

• Pepperoni Pinwheel Appetizer Tray (33 oz) or Greek Pinwheel Appetizer Tray (30 oz)

• Philly Cheesesteak Egg Rolls With Honey Mustard (8 ct)

• Vegetable Party Tray (48 oz)

• The Fresh Market Original Guacamole (16 oz)

• Xochitl Halloween Tortilla Chips (16 oz)

• Halloween Mini Cupcakes (12 ct)

ready to heat HALLOWEEN PARTY MEAL serves 6-8 MEAL INCLUDES: $5999 Starting at $7.49 per person

PREORDER NOW

Order Online: Now-Oct. 30 by 2pm ET Pick Up: Oct. 25-Nov. 3

POSSESSED BY PIZZA

Already mesmerized by our Hot & Fresh Pizza™ that crushed the competition You’ll be ecstatic about our new pizza bundles—perfect for family dinner nights and parties.

LEARN MORE

SOOTHE RESTLESS

When the spirits come a-haunting, these elixirs will ease your fright and bring them happily back to life.

New! Death Wish Coffee Co. Pumpkin Chai Coffee

Strong enough to wake the dead, Death Wish pairs their wickedly bold beans with a chai-inspired blend of cinnamon, cardamom and nutmeg for an otherworldly cup of Pumpkin Chai Coffee.

TIME: 10 MIN | SERVES 2

Phantom
Proprietary Red
The Prisoner Unshackled Cabernet Sauvignon
The Big Red Monster Cabernet Sauvignon

How does Halloween inspire your lifestyle?

Because my maternal family comes from Galicia, Spain (a Celtic area where bagpipes are played and kilts are worn), Halloween has a much deeper meaning for me. Celtic tradition divides the year into two halves, and the dark half of the year begins on October 31 with the Gaelic festival of Samhain. The creepy side of Halloween comes through in the way I decorate my house, how I wear and style my clothes, and of course what I choose to bake.

You have a reputation for being a crafty kitchen witch. What are a few of your favorite cooking and baking tools?

I’ve been cooking for longer than I’ve been baking, but baking provides me with endless creative possibilities. Although I love my electric gadgets, a good wooden spoon and a ceramic bowl can be just as important. I find that certain recipes—like gingerbread, for example—are best made using only those two tools.

HELENA GARCIA

@helenagarciafp

Born in Ceuta, an independent Spanish city in north Africa, Helena spent much of her childhood with her Spanish grandmother in the kitchen. It wasn’t until she moved to Las Vegas as an exchange student that she began baking. She enjoys using American ingredients, including pumpkin, pecans, maple and cinnamon, as well as traditional Spanish flavors like almond and paprika. But Helena’s passion—and uncanny talent—for incorporating all things Halloween into her creations is what earns her the title of “Wicked Baker.”

When did you realize baking was your passion?

I spent a lot of time in the kitchen as a child, and I began cooking and baking for my family in my early teens. When I was growing up, I saw two different approaches to cooking: My mother has always been clean and pragmatic with her cooking, but I tend to take after my grandmother and make a royal mess in the kitchen!

Is it difficult coming up with the creative touches you add to your baked treats?

Giving everything I bake a spooky twist is what makes me happiest. When I was featured on The Great British Bake Off, contestants were provided with weekly briefs for developing recipes. For example, one brief might say, “Make a highly decorated pie that has two flavors and an extra element.” With a prompt like that, my mind immediately goes to Sweeny Todd character Mrs. Lovett—who makes pies with human flesh! I genuinely can’t help turning every bake into some sort of nightmare.

Tell us about your newest cookbook. From what cauldron did the ideas boil over?

My latest cookbook includes recipes for treats I would have in my very own gothic bakeshop. It features a variety of my spooky cookies, cakes and desserts—from Little Black Cat Truffles to Zombie Teddy Bear Cakes—as well as spooky drinks.

How did you come up with the recipe featured in this Magazine?

Almost anything I see can inspire a new idea. When I saw a unicorn cupcake with an ice cream cone for the horn, I thought, “Hmm, a cone like that could be used to hold the hair of the Bride of Frankenstein!”

Do you have any role models who influenced your approach to baking?

When I started creating spooky baked items, I didn’t see any other bakers making things the way I did. That changed when Christine McConnell joined the scene. She’s made some fantastic creations.

What advice would you give to aspiring bakers?

Anyone can bake! Baking is more of an exact measuring discipline than cooking, so you just need to follow the recipe as it is written. Eventually you become confident enough to start adding your own touches to what you bake.

Try this!

BRIDE OF FRANKENSTEIN CUPCAKES

14 - 16 min | serves 12

Serve up delicious decadence to anyone who’s mad about Halloween and classic horror movies with these cupcakes. The chocolate sponge, chocolate frosting and chocolate fondant also make them irresistible for chocolate lovers.

+ VIEW RECIPE

Follow The Fresh Market and Helena’s social media channels for a chance to win a copy of her book, "The Wicked Baker," or one of the cauldron charms she designed.

Six winners will be chosen at random. They will receive Helena's cookbook and charm.

&

FOR 4 $25Only

Make a delicious dinner, easily! Each of these chef-developed dishes comes with step-by-step recipe instructions. Essential ingredients are clearly labeled and stocked in one place.

OCTOBER 2-8 • Mediterranean Pitas or Easy Skillet Meal

OCTOBER 9-15 • Burritos or Fajitas Meal

OCTOBER 16-22 • Schnitzel or Pesto Pasta Meal

OCTOBER 23-29 • Stir-Fry or NEW! Indian Meal

OCTOBER 30-NOVEMBER 5 • Cannelloni or Manicotti Meal

Stir the Pot

Get your cauldrons ready—these one-pot recipes are infused with maximum flavor and require minimal cleanup. All the witches are raving about them.

Try this!

FROM OUR CHEF’S KITCHEN

VIEW RECIPE BEEF STEW WITH STOUT BEER TIME: 1 HOUR 25 MIN | SERVES 6

Fresh Ingredients

Each of these recipes uses our fresh, topquality meat, seafood and produce.

Try this!

CARAMEL CHICKEN

WITH CHESTNUTS

TIME: 1 HOUR 30 MIN | SERVES 4-6

FROM OUR CHEF’S KITCHEN VIEW RECIPE

Try this!

FROM OUR CHEF’S KITCHEN

SEAFOOD STEW

WITH SAFFRON & ORANGE

TIME: 1 HOUR | SERVES 8

Try this!

FROM OUR CHEF’S KITCHEN

SPICY PORK STEW

TIME: 3 HOURS | SERVES 6-8

VIEW RECIPE

RECIPE

AWARD WINNING! TRAPICHE ARGENTINIAN WINE

Trapiche sources their exceptional grapes from pristine vineyards throughout Mendoza, crafting an impressive portfolio of wines, including these curated selections.

Chardonnay

Malbec

Medalla Malbec Oak Cask Malbec

CRAVEABLE CONFECTIONS

The beguiling flavors of autumn take center stage in October, as we showcase classic desserts and seasonal hot beverages as the perfect accompaniments.

SHOP NOW

New! Delectable Autumn Desserts Our newly curated autumn desserts elevate the season’s classic flavors with real ingredients, warm spices and luxurious textures.

This award-winning light/medium roast coffee boasts a dynamic flavor profile, featuring notes of almond butter and berry jam, with a floral finish. $15.99 ea | 12 oz

1 Pumpkin Pie $10.99 ea | 44 oz 2 Pumpkin Cream Bar Cake $10.99 ea | 18 oz
3 Sweet Potato Pie $10.99 ea | 34 oz
5 Wood Stove Products Hot Toddy Honey Lemon & Ginger, Mulling Syrup $11.99 ea | 16 oz
4 Heirloom Coffee Roasters Sugar Phoenix Blend

TRADITIONAL ATOLE

TIME: 40 MIN | SERVES 5

If you like churros, you’ll love this drink and so will your guests! It features white corn tortillas, cinnamon and brown sugar and requires a little blender action.

VIEW RECIPE

LIMITED TIME ONLY

6 The Fresh Market Pumpkin Gingersnap Cookies

These tasty cookies marry pumpkin with spices like ginger and cinnamon for the perfect crunchy fall treat.

$7.99 ea | 14 oz

7 New! Ghirardelli Fall Assortment Squares These seasonal treats capture the essence of autumn with luscious flavors like Milk Chocolate Caramel Apple and Milk Chocolate Pumpkin Spice Caramel. $9.99 ea | 9 oz

JUST Gourd-geous!

The stars of our seasonal produce are dazzling thick-skinned squashes and pumpkins that are famous for decorating or making into your favorite comfort foods—or both.

ORGANIC WINTER SQUASH

LANCASTER FARM FRESH CO-OP Lancaster, PA

Hearty and thick-skinned, you can roast, mash and stuff most winter squash—or carve and use as a serving bowl. Our partner, Lancaster Farm Fresh in Lancaster, PA, supplies many of the organic varieties that you’ll find in our stores. A co-op of more than 100 organic farmers, Lancaster Farm Fresh includes Amish families who have farmed in Lancaster County for centuries. As members of the co-op, these families can continue farming sustainably in a modern world while preserving their cultural heritage.

These ornamental pumpkins feature "tentacles," giving them sea creaturelike shapes that stir the imagination, and their hard outer shells allow for personal decorative touches.

Kids adore these whimsical pumpkins stenciled with fun and creepy Halloween characters.

NEW! Squidmo Pumpkins
NEW! Little Ghoul Pumpkins

NEW! Pun-kins

Want to see neighbors and guests grin like jack-o'-lanterns? Pick up some of these pun-kins.

NEW! Football Pumpkins

These pumpkins speak for themselves—a must-have for all diehard football fans.

Red Kuri Squash

Crunchy and sweet, with strong nutty notes. Delicious raw, sauteed or blended into sauces.

Kabocha Squash

Honey flavor reminiscent of sweet potatoes, with a light, fluffy and velvety texture.

Red Kuri
Kabocha

An apple a day...

Bake your heart out All of these apples can take the heat

HONEYCRISP Sweet, juicy and refreshing

Sweet, aromatic and crisp FUJI Candy-sweet, and ultra-juicy

SMITH Tart, sharp and highly acidic

GALA
GRANNY

Try this!

FROM OUR CHEF’S KITCHEN

CRISP APPLE, SPANISH GOAT CHEESE & GRILLED CHICKEN FLATBREAD

TIME: 30 MIN | SERVES 4

Bring sweet and savory to the table with this perfectly crispy flatbread. Apples, goat cheese and grilled chicken are topped with fresh arugula and drizzled with balsamic glaze for a mouthwatering flavor combination.

RECIPE

Try this!

FROM OUR CHEF’S KITCHEN

PUMPKIN CUSTARD TART

WITH MASCARPONE WHIPPED CREAM

TIME: 3 HOURS 10 MIN | SERVES 8-10

This dessert is just as smooth and rich as traditional pumpkin pie with an extra splash of decadence. Gingersnap cookies, pumpkin spice and bourbon make this tart an irresistible treat, especially when topped with maple mascarpone whipped cream.

RECIPE

Sweetening THE DEAL

Shop our convenient in-store baking display! Quickly find top-quality baking staples to make the above Pumpkin Custard Tart and all your favorite dessert recipes.

VIEW
VIEW

Thrill-Her

& ANYONE WHO HAS YOUR HEART

Nick’s Sticks

1.7 OZ, SELECT VARIETIES

Nick’s Sticks has been making natural meat snacks in small, handcrafted batches since 2011. Each stick is Whole30, paleo and keto approved, with 10-15g of beef or turkey protein. Because they come two to a pack, you can easily share one with a friend. But once you discover their amazing taste, you might just choose to eat them both yourself.

2/$6 | Save at least 98¢ on 2

Gorgie Energy Drinks

12 FL OZ, SELECT VARIETIES

Gorgie is proof that "good-for-you products" don’t have to sacrifice taste, vibe or aesthetic. Built by women out to make wellness fun for all, this naturally flavored zero sugar drink features biotin for hair, skin and nails, L-theanine for focus and clarity and B vitamins to help the body convert food into energy.

2/$5 | Save at least 98¢ on 2

Heyday Canning Co.

15 OZ, SELECT VARIETIES

These anything-but-ordinary canned goods come in exciting and bold flavors usually found only in family kitchens. Ready to heat, Heyday’s canned foods are made with highquality ingredients you won’t want to rinse or drain. Pair with rice, noodles, tortillas, meats and roasted veggies for easy nutritious and delicious meals.

2/$7 | Save at least $2.98 on 2

Rao's

Make home meals with the legendary flavors of Rao’s Italian restaurants. Small-batch, slow-crafted Roasted Garlic Sauce complements any pasta, and pairs best with Rao’s Spaghetti Pasta. Roma Tomato Ketchup is perfect for burgers and fries, and its deeper Roma flavor also livens up a variety of baked pasta dishes.

Homemade Pasta Sauce

24 OZ, SELECT VARIETIES

$6.99 ea | Save at least $2 ea

Homemade Pasta

16 OZ, SELECT VARIETIES

2/$5 | Save at least $2.98 on 2

Brick Oven Pizza

18.3 OZ, SELECT VARIETIES

$9.99 ea | Save at least $2.50 ea

Ketchup

12 OZ, SELECT VARIETIES

$4.99 ea | Save at least $1 ea

ORGANIC

Dr. Bronner’s Chocolate

2.93-3 OZ, SELECT VARIETIES

Taste the magic with six flavors of chocolate bars. Made with 70% cocoa, these vegan, coconut sugarsweetened chocolate bars were created by worldclass Swiss chocolatiers and fairly treated cocoa farmers who practice regenerative organic agriculture.

2/$8 | Save at least $4.98 on 2

Raincoast Crisps

5.3 OZ, SELECT VARIETIES

On what renowned list were these one-of-a-kind artisanal crackers featured? None other than Oprah’s O List! With varieties like Fig & Olive and Cranberry Hazelnut, these small-batch crisps are delicious as a snack, appetizer or addition to any charcuterie board.

$6.99 ea | Save at least $1 ea

Big Mountain Foods PlantBased Meat

Big Mountain uses simple, responsiblysourced, whole ingredients like fava beans, carrots and Lion’s Mane mushrooms to make a variety of unique and delicious plant-based foods. Their products not only cater to dietary preferences and restrictions—like being free of the top 11 allergens—but are also healthier for humans and the planet.

Soy-Free Medium Firm Tofu 12

Good Planet Foods Plant-Based Cheese

4-7 OZ, SELECT VARIETIES

These plant-based cheese varieties use coconut oil and chickpea protein to bring delicious options to vegans and those with specific dietary needs. Flavors like Smoked Cheddar, Pepper Jack and Smoked Gouda are also free from common food allergens like dairy, gluten, nuts and soy. Perfect for recipes, charcuterie boards and snacking.

$3.99 ea | Save at least $1 ea

Siggi’s Skyr

Yogurt

24 OZ, SELECT VARIETIES

Developed with Iceland’s oldest farmer-owned dairy, this rich and creamy treat is made with a traditional recipe and heirloom cultures that can only be found in Iceland.

$5.99 ea

Save at least $2 ea

ORGANIC

Sweet Nothings Frozen Snacks

3.5 OZ, SELECT VARIETIES

Plant-based and palate-pleasing, these frozen spoonable smoothies are packed with a nutritious blend of natural superfoods like organic fruits, nuts and seeds. Each is phenomenally flavorful cup come ready-to-eat and contains no dairy or added sugar.

2/$5 | Save at least 49¢ on 2

Kind

This socially conscious snack company’s nut-and-fruit bars and grain clusters remind you to be kind to your body, your taste buds and the world. Kind products come in a wide range of flavors and are made with wholesome ingredients that are free of high fructose corn syrup and other artificial sweeteners.

Granola or Protein Bars

1.4-1.76 OZ, SELECT VARIETIES

2/$3 | Save at least 98¢ on 2

Healthy Grains Clusters

11 OZ, SELECT VARIETIES

$5.49 ea | Save at least $1.50 ea

Recess Mood

Sparkling Water

12 FL OZ, SELECT VARIETIES

Yes, you can find calm in a can! These sparkling waters are infused with adaptogens that can help boost focus, balance the mind and ease tension. They’re also low in calories and made with real fruit in a variety of delicious flavors.

2/$6 | Save at least 98¢ on 2

Essentia Water

33.8 FL OZ

The first ionized alkaline water to be offered in the U.S., Essentia features a 9.5+pH and a clean, smooth taste to keep you hydrated meal after meal, workout after workout.

2/$4 | Save at least 98¢ on 2

GT’s Kombucha

16 FL OZ, SELECT VARIETIES

Fermented in 5-gallon glass jars, this unfiltered kombucha is packed with health-boosting nutrients that aid digestion, strengthen the immune system and more.

2/$7 | Save at least $1.98 on 2

Nielsen-Massey Vanilla Bean Paste

4 FL OZ

Made from an extract from their own proprietary blend of select vanilla beans, Nielsen-Massey has crafted a classic paste with rich vanilla taste and real bean specks from the vanilla pod.

$21.99 ea | Save at least $3 ea

Skinnypop Popcorn

4.4 OZ, SELECT VARIETIES

Snack away! Made with clean and simple ingredients like premium popcorn kernels, sunflower oil and a dash of salt, this ready-to-eat popcorn is naturally delicious, with zero trans fat and no GMOs, gluten or preservatives.

2/$8 | Save at least $1.58 on 2

Drumroll Donuts

2.6 OZ, SELECT VARIETIES

Satisfy your sweet tooth with donuts made from plant-based ingredients and lavishly glazed with chocolate or vanilla goodness. Each pack has 10g of protein and only 1g of sugar.

2/$6 | Save at least $1.98 on 2

Waiakea Water

Your taste buds will erupt with hydration when they taste naturally alkaline volcanic water from Hilo, Hawaii. With unique volcanic filtration, this water is naturally enriched with minerals and electrolytes.

Home Run Inn Pizza

27-33.5 OZ, SELECT VARIETIES

Based on a recipe born in a South Side Chicago tavern in 1947, Home Run Inn Pizza is made with all-natural ingredients, including fresh mozzarella, homemade Italian sausage and more.

GoodPop Ice Pops

3.64-4.57 OZ, SELECT VARIETIES

GoodPop shows how simple ingredients like fresh fruit can taste great. Whether you go red, white and blue with the Cherry n’ Lemonade pops or opt for the assorted flavors, you can feel good about your choice.

$4.99 ea | Save at least $1.50 ea

Emmy’s Gluten Free Cookies

6 OZ

These decadent, healthier grain-free cookies are made with quality ingredients like organic coconut, coconut oil and organic almond flour.

$3.99 ea | Save at least $2

Vital Farms Hard Boiled Eggs

6 CT

Using pasture-raised eggs, Vital Farms makes delicious hard-boiled egg snacks. Pre-peeled and packaged in pairs with tiny travel salt and pepper, they’re perfect for breakfast, lunch or a protein boost.

$4.99 ea | Save at least $1 ea

FAGE Sour Cream 17-17.6 OZ, SELECT VARIETIES

The Filippou family began making dairy products in a small shop in Athens, Greece, in 1926. Elevate everyday eats with the Filippou family's dreamy sour cream.

$2.29 ea Save at least 50¢ ea

Suja Juice

12 FL OZ, SELECT VARIETIES

These flavorful juices are cold-pressed to extract as many nutrients as possible. They’re also certified organic and free of preservatives, fillers or chemicals.

2/$7 | Save at least $1.98 on 2

Exclusive Savings and Rewards. What does it means to be a Loyalty Member? Enjoy special pricing in-store, Member-only digital coupons and a FREE slice of Birthday Cake! LEARN MORE

Family

Tree Farms Blueberries

As the days cool down, enjoy the warmth of this delectable blueberry cobbler featuring Jumboz plump, juicy blueberries from Family

VIEW RECIPE

Happy Halloween! Enjoy fa-boo-lously delicious vitamin C goodness with Zespri SunGold and Green Kiwifruit!

Crunch Time SnapDragon Apples

SnapDragon apples offer a mighty crunch, incredible juiciness and a sweet, snappy flavor. Perfect for your midday snack.

Avocados From Del Rey

Good times (and good food!) start when the avocados arrive. Whether they’re smashed into guacamole or topping tacos, avocados are a delicious addition to any party.

Zespri Kiwifruit
Tree Farms.

LIMITED TIME ONLY

Family Blossoms Blood Oranges

Beautifully rosy skin and dark red and juicy fruit make these blood oranges showstoppers. Imported from a family-owned farm in South Africa where the Mediterranean weather is perfect for growing citrus.

Happi Pears

Grown in the nutrient-rich soils of Washington State, Happi Pears are known for their sweet and zesty bite. They can be eaten when green and crisp or soft and yellow (both are juicy!) and their bright flavor is perfect for snacking and dessert-making.

NEW! La Mexicana Fire Roasted Salsa

14 OZ, SELECT VARIETIES

This salsa features peppers native to Mexico that are fire roasted to enhance their sweetness. The sweetness is then balanced with a rich, smoky flavor for an authentic Mexican flavor experience, bar none.

Let us help you scare up some tasty vitals—we have dozens of platters to choose from, whether your visitors long for seafood, meat or finger foods.

PREORDER NOW

IT’S TIME TO START PLANNING YOUR HOLIDAY DINNER

Discover a variety of delicious, ready-tocook meals for gatherings of every size.

Ordering Opens Oct 16

IS HOW TO HOST AN EASY & ELEGANT HOLIDAY FEAST

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