October 2021 | The Fresh Market Magazine

Vol. 08

O C TO B E R 2 0 2 1

the

MAGAZINE d eli ci ous fi nds • culi nary ti ps • seasonal i nspiratio n

TRY THIS!

Winter Squash Soup

with Chipotle Peppers and Cream Link to recipe on page 3

Comforts of the Season

All Treats

HALLOWEEN

Meal

The Heirloom

DIFFERENCE

Spooky Halloween SIPS

BOO! BOARD

GLOBAL SWEETS

Xavi Donnay

WITH CHEF

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

IN SEASON

Savor Fall Flavors

It’s official: Autumn is in full swing. We’re bringing you the best of the season with versatile, peak-season produce (including a deeper dive into what makes heirloom so special), hearty cheese boards, comforting weeknight meals and more.

Organic Kabocha Squash

Organic Carnival Squash

Exceptionally sweet.

When cooked, the flesh becomes creamy, making it ideal for a soup or mash.

Buttery, nutty flavor.

Perfect for stuffing and roasting.

And then, of course, there’s Halloween. Gather your favorite ghouls for our Halloween Eats & Treats, or create your own spooktacular “Boo! Board” with our latest goodies. Plus, join us for a conversation with renowned Spanish pastry chef Xavi Donnay about his biggest influences, favorite ingredients and go-to dishes for el Día de Todos los Santos, or All Saints’ Day. Cozy up with a mug of pumpkin spice coffee and join us as we explore the trends, flavors and traditions that make this month so special.

contents: Winter Squash ..................................................................................... 2-3 Halloween Eats & Treats ......................................................................... 4 Sinister Snacking ...................................................................................... 5 Halloween Boo! Board ........................................................................ 6-7 Bring Your Own Boos ......................................................................... 8-9 Fall Harvest Cheese Board .............................................................. 10-11 Nutty About Pecans .........................................................................12-13 The Heirloom Produce Difference ............................................... 14-15 Dried Fruit Inspiration .......................................................................16-17 Easy Dinner Solutions .......................................................................18-19 October Little Big Meals ......................................................................20 Pizza & Wings .........................................................................................21 Q&A with Xavi Donnay .................................................................22-23 New Must-Try Products .................................................................24-25 Featured Items ...................................................................................26-31 New Thanksgiving Meals ..................................................... back cover

2

TheFreshMarket.com | shop.TheFreshMarket.com

Turban Squash

This ornamental squash is also delicious roasted and pureed into soups.

Organic Red Kuri Squash

Delicate in flavor with notes of chestnut. Versatile enough for salads, soups and more—the skin is edible after roasting.

seasonal squash:

Pretty Enough to Eat There are so many ways to enjoy winter squash. Almost every variety can be roasted, mashed, stuffed or carved and used as a serving bowl (as seen on our cover).

And, of course, these seasonal favorites make gorgeous fall decor! We offer 10 organic varieties that are here for a limited time. Try them while you can!

Scan this QR code to explore our fall squash recipes, including our cover recipe:

Winter Squash Soup with Chipotle Peppers and Cream

Organic Sweet Dumpling Squash

Starchy flesh ranging in flavor from nutty to sweet.

Try them stuffed, then roasted or baked.

Organic Green Acorn Squash

Tender with a sweet, nutty flavor.

Try them halved (with seeds removed), filled with stuffing and baked.

Blue Hubbard Squash

Dense and starchy with a nutty, sweet flavor similar to sweet potatoes.

Organic Pie Pumpkin

These pint-sized pumpkins are perfect for homemade puree.

The Magazine

3

Meal Includes: BBQ Pulled Pork Slider Tray (12 ct) Pepperoni Pinwheel Tray (19 oz) Caprese Pinwheel Tray (15 oz) Vegetable Party Tray (48 oz)

IN SEASON

FRIGHTFULLY DELICIOUS

Halloween Eats & Treats

Yo Quiero Chunky Guacamole Cup (15 oz) Yo Quiero Medium Salsa (15 oz) Organic The Fresh Market Blue Corn

Tortilla Chips (16 oz)

Halloween Chocolate Chip Cookie

Sandwiches (9 ct)

5999

$

Serves 6–8 Starting at $750 per person Scan this QR code to order your meal.

Place order by Oct. 26 at 2pm EST to pick up Oct. 29-31

4

TheFreshMarket.com | shop.TheFreshMarket.com

ORGANIC

LesserEvil Popcorn Multipack 18 CT, 8.46 OZ LesserEvil uses organic, air-popped corn, healthier oils and tasty seasonings to create better-for-you snacks beyond compare.

8.99 ea

$

Save up to $1 ea

Rick’s Chips Boo Chips 5 OZ Lightly salted, perfectly crisp, almost too cute to eat. Almost.

4.99 ea

$

Sinister Snacking Add some ghoulishly good snacks to the mix with Halloween-inspired chips, cookies and popcorn.

Hurry—they might just disappear!

Rustic Bakery Halloween Cookies 5 OZ, SELECT VARIETIES These tasty seasonal cookies are handmade with real, whole ingredients (and a little fairy dust).

7.99 ea

$

Paqui Haunted Ghost Pepper Chips Xochitl Halloween Tortilla Chips 12 OZ Savor thin, crispy, Mexican-style corn chips in spook-tacular black and orange hues.

5.49 ea

$

7 OZ, GLUTEN-FREE Made with a bold blend of ghost peppers, cayenne and chipotle, Paqui’s Haunted Ghost Pepper Chips are not for the faint of heart.

2/$7 ea

| Save up to 98¢ on 2 The Magazine

5

IN SEASON

Craft a Spellbinding Halloween

BOO! BOARD

The Fresh Market Hand Decorated Halloween Cupcakes

5.99 ea | 6 ct

$

6

TheFreshMarket.com | shop.TheFreshMarket.com

All Treats, No Tricks Create a sweet, salty, spooky sensation with our favorite “Boo! Board” picks.

Guaranteed to delight kids of all ages!

The Fresh Market Gourmet Popcorn Mix

14.99 ea | 19 oz

$

Peeps Skulls and Pumpkins

1.49 ea | 1.5 oz

$

The Fresh Market Autumn Mix Bag

3.99 ea | 10 oz

$

Haribo Sour Vampire Bats

1.99 ea | 4 oz

$

Maud Borup Fudge Dipped Pretzel Rods

5.99 ea | 5.75 oz

$

Thompson Milk Chocolate Autumn Leaves

5.99 ea | 8 oz

$

The Hampton Candy Company Jelly Pumpkins and Halloween Worms

5.99 ea | 6 oz

$

The Fresh Market Hand Decorated Cookies

3.99 ea | 2-2.25 oz

$

The Magazine

7

T H E A R T O F E AT E R TA I N I N G

Bring Your Own

BOOs

Toast cocktail hour—and the witching hour—with our finest mixers, bitters and blood-red wines. Plus, craft your own enchanting sipper with our new Black Magic cocktail recipe.

Blackberries recommended, eye of newt optional.

Black Magic Time: 10 minutes Makes 1 cocktail

½c granulated sugar ½c water 4 blackberries 10 drops Hella Orange Bitters 1 c ice 2 oz Bogle Phantom Red 1 orange, half juiced,

and the other half

reserved for serving 1 can Perrier Mystère Potion

Blackberry Sparkling Water Combine sugar and water in a small saucepan over medium heat. Stir to combine and simmer until sugar has dissolved, about 5 minutes. Measure out 1 oz of the simple syrup and reserve.

Add a Spooky Garnish Lightly burn a sprig of rosemary for an ethereal, aromatic touch.

8

TheFreshMarket.com | shop.TheFreshMarket.com

In a cocktail shaker, muddle 4 blackberries with the orange bitters and 1 oz of the simple syrup. Fill shaker halfway with ice. Add the wine and 2 oz of orange juice, shake vigorously and then strain into a coupe or martini glass. Top with about 2 oz of Perrier. Cut an orange slice from the remaining orange half and float on top of the drink.

Spooky Sips Stock your bar with ghoul-approved mixers and libations.

Hella Bitters

Rich, deep and complex, these bitters are a bar cart essential. Try their orange bitters in our Black Magic cocktail. Real orange peel and spices create a haunting medley of flavors and aromas!

12.99 ea | 3.4-5 fl oz

$

Save up to $2 ea

Bogle Phantom Red

Ghostly aromas of fig and anise lead to dark, jammy fruit flavors with notes of vanilla and spice. Phantom Red is a key ingredient in our Black Magic cocktail recipe.

Prices Vary

Orin Swift Palermo Cabernet Sauvignon This elegant crimson wine exudes aromas of cassis, black cherry and butterscotch followed by flavors of currant, raspberry, luscious caramel and a hint of black tea. Pair with beef, lamb or charcuterie.

Prices Vary

Perrier Mystère Potion Blackberry Sparkling Water 10 PK, 8.45 FL OZ Add some sparkle to your glass (or cauldron) with Perrier’s naturally carbonated mineral water, now in a limited-edition blackberry flavor.

6.99 ea | Save up to $1 ea

$

The Magazine

9

T H E A R T O F E AT E R TA I N I N G

entice your senses with a

Fall Harvest Cheese Board

Celebrate the rich flavors of fall with a lush assortment of cheeses, sweet spreads and savory bites. Versatile, eye-catching ingredients make for a foolproof presentation.

TRY THIS!

Fig and Ginger Chutney Scan here for the recipe and learn more about our dried fruit offerings on page 17.

10

TheFreshMarket.com | shop.TheFreshMarket.com

Lesley Stowe Raincoast Crisps 5.3 OZ, NON-GMO, SELECT VARIETIES Made in small batches with high-quality ingredients, these hearty crisps pair beautifully with cheese.

5.99 ea

$

Save up to $1.50 ea

Beehive Pour Me a Slice Cheddar

Infused with Basil Hayden’s Kentucky Straight Bourbon Whiskey, this awardwinning cheese is sweet and creamy with a hint of bourbon spice.

9.99 ea | 4 oz

$

Les Trois Petits Cochons Cornichons 12.4 OZ, SELECT VARIETIES Add crisp texture and bold flavor to your board with petite French pickles flavored with tarragon, mustard seed and pearl onions.

4.49 ea

$

Save up to 50¢ ea

Rogue Creamery Smokey Blue

This unique cheese has been cold-smoked over Oregon hazelnut shells, infusing each bite with smoky, sweet, savory aromas. Creamy and buttery, it features flavors of apple, honey and nectarine with a mellow “blue” finish.

9.99 ea | 3.5 oz

$

Savannah Bee Honeycomb 5.6 OZ This raw honeycomb is perfectly sweet and entirely edible. Aside from being a delicious addition, it also adds some eye candy to your spread.

14.99 ea

$

The Magazine

11

D I S COV E R O U R B R A N D

Nutty About Pecans

However you pronounce their name, sweet, buttery pecans are a beloved ingredient and snack—especially during cooler months when they reach their peak. This season, our bakery curators are putting pecans to good use with a delicious array of autumn treats, available for a limited time! Learn about some of our favorites, plus meet the bakery expert behind the magic.

New! Butterscotch Pecan Pound Cake

This moist, flavorful cake features swirls of butterscotch chips and southern pecans. Also available in Date Nut and Apple Caramel flavors.

4.99 ea | 18 oz

$

Southern Pecan Pie

Indulge in the perfect combination of tender crust, dense, sweet filling and fresh pecans.

This scratch-made pie is an autumn must!

12.99 ea | 9 in

$

Chocolate Pecan Pie

You can’t go wrong with classic pecan pie in a buttery, flaky crust, especially when it’s studded with chunks of chocolate fudge.

12.99 ea | 9 in

$

Bourbon Pecan Bars

Bourbon-spiked pecan pie?

You better believe it. These rich treats feature a buttery graham crust, luscious filling and glazed pecans to top it all off.

7.99 ea | 4 ct

$

12

TheFreshMarket.com

Maple Pecan Compound Butter 10 min | Serves 6–8

8 tbsp salted butter (1 stick), at room temperature ¼c The Fresh Market Grade A

Maple Syrup ¼c The Fresh Market Caramelized

Pecans, chopped In a medium sized bowl, stir together butter and maple syrup until well combined. Gently fold in pecans.

Transfer butter to center of a sheet of plastic wrap and shape into a log. Wrap butter in plastic wrap, twisting the ends to secure. If using within a day, store at room temperature, otherwise refrigerate.

New!

Sweet Potato Cream Cheese Biscuits

Made with real butter, cream cheese and a dash of cinnamon, these golden-orange biscuits boast 24 layers of flaky, tender goodness.

5.99 ea | 4 ct

$

Caramelized Pecans From our Bulk Dept

19.99 lb

$

Meet the Curator

Fauna Hartley

After more than 20 years in the food industry, Fauna is wellCategory Manager, Bakery versed in culinary trends and traditions. Her passion is, of course, bakery—and who could blame her?

When selecting baked goods to feature or highlight, Fauna draws inspiration from the seasons. “My first question to myself is, ‘What’s in season, and how can I best represent that in our bakery?’” she says. “Then I shift my focus to the feel of the season. Fall is about comfort. It’s about tradition and family, heart and home.”

Sweet potato biscuits are a must-try, Fauna says, along with pecanladen goodies. The Fresh Market’s pecan pies are “just like Mom used to make,” and the pecan bars are “portable perfection.”

“Sometimes, you need to look up from hunting the next new fantasy flavor and appreciate what came before,” she says. “Take a moment to smell the pecans toasting.”

The Magazine

13

IN SEASON

a taste of history:

Heirloom Produce

German Johnson

Tastebuds, rejoice! Autumn is here, and she’s serving up the best flavors the season has to offer with a little help from delicious heirloom produce.

What makes heirloom so special? For produce to be classified as “heirloom,” it must be grown from seeds that are at least 50 years old.

These seeds have been passed down from generation to generation in a specific area and are naturally pollinated without human intervention. Thanks to generations of gardeners, farmers and seed preservationists, certain varieties of produce that once faded with history have been revived.

The most significant difference between heirloom and commercially grown produce is the quality. While heirloom varieties are not always visually consistent in size, shape or color, they tend to taste remarkably better than their more conventionally attractive counterparts.

Heirloom Apples At Hudson River Fruit, the apple doesn’t fall far from the tree. For four generations, the Albinder family has grown, packed and shipped exceptional apples from their orchards since 1963. With more than 450 acres in New York and Vermont, they offer eight delicious heirloom varieties.

14

TheFreshMarket.com | shop.TheFreshMarket.com

Earl of Edgecomb Red Oxheart

Lakeside Produce Heirloom Tomatoes

Black Krim

When it comes to flavor, Lakeside’s heirloom tomatoes are the queen of the crop. All six varieties of their heirloom tomatoes deliver a heritage signature flavor of their own. For 75 years, Lakeside has delivered fresh, flavorful produce to families across North America—free of genetic modifications or pesticides. Embrace the heritage (and flavor) of these heirloom beauties by adding them to your favorite fall dishes. Get started with one of our favorites: Heirloom Tomato Tart with Caramelized Onions and Gruyere.

Try This Recipe!

Heirloom Tomato Tart with caramelized onions and gruyere Scan this QR code to view the recipe.

The Magazine

15

D I S COV E R O U R B R A N D

seasonal ingredients

Bold New Flavors

Did you know dried fruit can be reconstituted for recipes? Here, dried tart cherries become plump and juicy in a sticky, sweet-tart sauce that pairs beautifully with roasted squash and hazelnuts.

16

TheFreshMarket.com | shop.TheFreshMarket.com

Roasted Fall Squash with Cherry Balsamic Agrodolce ¼c hazelnuts 1 green acorn squash 1 sweet dumpling squash 2 tbsp + 2 tsp extra virgin olive oil, divided Kosher salt and freshly ground pepper, to taste 1 shallot, minced 6 tbsp balsamic vinegar �⁄� c honey 3 tbsp dried tart cherries ½ tsp crushed red pepper flakes Preheat oven to 350°F. Spread hazelnuts on a sheet pan and toast in the oven until fragrant, about 10-12 minutes. Transfer nuts to a towel and rub between your hands to release the skins. Once cool enough to handle, coarsely chop and set aside.

Increase oven temp to 400°F. Use a very sharp, large kitchen knife to cut each squash in half, vertically. Remove and discard seeds by scooping and scraping with a spoon. Quarter each half and slice into 1-inch thick slices.

Divide squash between two sheet pans, arranging in an even layer. Drizzle squash with olive oil (1 tbsp per pan) and season with salt and pepper to taste. Roast until tender, about 25-30 minutes, tossing a couple of times throughout.

While squash is roasting, make the agrodolce. In a small saucepan, add 2 tsp olive oil and heat over medium low, until oil shimmers. Add shallot and sauté until golden brown, about 5 minutes. To the same saucepan, add the balsamic vinegar, honey, tart cherries and chili flakes. Season with salt and pepper to taste. Bring mixture to a boil over medium heat. Once boiling, lower heat to a simmer and cook until mixture has thickened and reduced (it should be syrupy), about 10-12 minutes. Remove from heat.

STRAWBERRIES CRYSTALLIZED GINGER FIGS MANGO SUN-DRIED TOMATOES

Dried Fruit Deserves Its Day in the Sun Sure, it makes a tasty on-the-go snack, but it’s also incredibly versatile, packed with sweet flavor and a lot of potential (especially for fall baking and cooking).

We offer more than 32 varieties of dried fruits, from plantain chips and crystallized ginger to tart cherries.

APRICOTS

TART CHERRIES

After squash has baked and cooled, remove the skin from the sweet dumpling squash. Arrange squash on a large platter or in a large serving bowl.

Spoon agrodolce over, folding gently to evenly distribute. Top with chopped hazelnuts and serve.

PAPAYA BANANAS The Magazine

17

Dinner Is Solved D I N N E R TO N I G H T

Take the night off with our chef-inspired, oven-ready entrées! Visit our Meat and Seafood Departments for more than 30 made-in-store timesavers, including this guest favorite, our stuffed chicken roll-ups.

The Fresh Market Chicken Roll-Ups

Our chicken roll-ups are popular for a reason. Not only are they super-simple to make, but they’re also fresh, tender and full of flavor. We use ingredients you’ll find throughout the store to craft each recipe, along with tenderized chicken breast and an Italian breadcrumb finish.

- Mary Jo Aiello, Crystal Lake, IL

De Cecco Pasta

Rao’s Pasta Sauce

16 OZ, SELECT VARIETIES Since 1886, De Cecco has been making authentic Italian cuisine with quality ingredients. Crafted with durum wheat and pure mountain water, their pasta is bronze-cut and slowly dried for the perfect flavor and texture.

24 OZ, GLUTEN-FREE, SELECT VARIETIES Since 1896, Rao’s has been making classic Italian ingredients with rich, homemade flavor. Their authentic sauces and soups are simmered slowly and made in small batches with only the finest ingredients.

2/$5

$

Save up to 98 on 2

18

“Had your chicken roll-ups last night.

Absolutely fabulous. Thanks to whoever came up with that one.”

TheFreshMarket.com | shop.TheFreshMarket.com

¢

5.99 ea

Save up to $3 ea

Sweet Earth Plant-Based Foods* These award-winning, convenient foods are wholesome, flavorful and 100% plant-based. Enjoy complete meals like General Tso’s Tofu, Pad Thai or Cauliflower Mac and Cheese, or make your own dish with their tender Mindful Chick’n Strips, Benevolent Bacon and more.

Sweet Earth Frozen Meals

2/ 8 $

| Save up to 2 ea $

Sweet Earth Mindful Chick’n Strips, Vegan Sausage and Chick’n Sausage

2 Off

$

| Save up to $2 ea Prices valid October 6-19

*Available in select stores

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

The Magazine

19

D I N N E R TO N I G H T

Feed a Family of 4 for $25!

Discover a delicious new meal each week, complete with fresh, quality ingredients from our stores and an easy-to-follow recipe.

LITTLE BIG ME AL S ARE AVAIL ABL E FOR CU RBS ID E P IC KU P !

s h o p.t h e f r e s h m a r k e t. co m

OC TO B E R 6-12

OC TO B E R 13 -19

OC TO B E R 2 0 -26

Scan this QR code to order your Little Big Meal online.

OC TO B E R 27N OV E M B E R 2

Chicken Parmesan

Burgers

Pasta Primavera

Stir-Fry

M EAL I NCLU DES:

M EAL I NCLU DES:

M EAL I NCLU DES:

M EAL I NCLU DES:

Breaded Chicken Cutlets (4 ct)

The Fresh Market Shredded Cheese (7-8 oz) Organic Lucini Pasta Sauce (25.5 oz) Oven Medley Veggie Kit (23 oz)

Gourmet Burgers (4 ct) Soft Golden Hamburger Buns (4 ct) The Fresh Market Sliced Cheese (7 oz) White or Bi-Color Corn (4 ct)

Chicken Breast Strips (1.5 lb) or Chicken Breast Strips (1.5 lb) or Raw Peeled and Deveined Shrimp Sirloin Steak Strips (1 lb) Stir-Fry Veggie Kit (16 oz) (1 lb, 51-60 per lb) The Fresh Market Asian Sauce Primavera Veggie Kit (18 oz) (12 fl oz) The Fresh Market Italian Alfredo Organic The Fresh Market Brown or Pasta Sauce (18.7-24 oz) or White Rice (32 oz) Organic The Fresh Market Pasta Vegetable Spring (16 oz) Rolls, Pork Pot The Fresh Market Stickers or Breadcrumbs Chicken Pot (8-15 oz) Stickers (8-9 oz) The Fresh Market Traditional Italian Bread (13 oz)

Garlic Knots (6 ct)

Potato Salad or Macaroni Salad (1 lb)

W I N E PA I R I N G :

B E E R PA I R I N G :

W I N E PA I R I N G :

W I N E PA I R I N G :

Sonoma Cutrer Sonoma Coast Chardonnay

Abita Brewing Pecan Ale 6-pk

Garzón Reserva Albariño

Forge Cellars Classique Riesling

Visit TheFreshMarket.com for complete meal details • Substitutions may apply • All items must be purchased together to receive the discount.

20

TheFreshMarket.com | shop.TheFreshMarket.com

Table 87 Pizzas 27-31 OZ, SELECT VARIETIES This family-owned Brooklyn pizzeria is known for their irresistibly crispy, coal-oven slices featuring quality ingredients like grana padano cheese and fresh basil.

2 Off

$

| Regular $8.99-$9.99 ea

Price valid October 6-19

Chicken Wings FROM OUR DELI Our tender, flavorful, roasted-in-store wings are hot and ready to eat. Choose from original Savory, Honey BBQ, Carolina Gold, Teriyaki, Buffalo, Garlic Parmesan and Korean flavors.

10.99 lb

$

Take it Easy with Pizza & Wings If you’re looking for a low-key, satisfying meal, you can’t go wrong with this delicious duo.

New! Build Your Own Pizza Kit FROM OUR DELI Make your own perfect pie with our new pizza kits! Each kit includes two 7-in pizza crusts, cheese, pepperoni and sauce.

8.99 ea

$

Home Run Inn Pizza 27-31 OZ, SELECT VARIETIES Since 1947, this beloved Chicago pizzeria has been making premium, thin crust pizzas. Thanks to consumer demand, you can now enjoy these classic, restaurant-worthy pizzas at home.

7.99 ea

$

| Save up to $2 ea

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

The Magazine

21

CO O K L I K E A C H E F

What inspired you to become a pastry chef, and what are some valuable lessons and skills pastry school has taught you that you still carry with you?

When I was little, I watched my mother make cakes at home and I would help her. That's when I started to like pastry. She always preferred desserts over salty foods, and she passed that on to me. It was always clear to me that I wanted to study cooking, and ever since my first restaurant internship and experience with pastry, I never had any doubts.

I studied pastry at Espaisucre, where I developed my skills and was also encouraged to think and create for myself.

Where in Spain did you grow up, and what do you love most about Spanish culture?

I was born and raised in Barcelona, a city that is less than two hours by car from France. Both have a history and love for gastronomy that I really appreciate, whether it’s traditional or creative.

Meet Spanish Pastry Chef

Xavi Donnay @xavidonnay

When it comes to pastry, Xavi Donnay is giving the French a run for their money. The Barcelona-based chef runs the pastry program at the acclaimed three-star Michelin restaurant Lasarte, directed by Spain’s most-Michelin-starred chef of all time Martín Berasategui, and won World’s Best Pastry Chef Award last year. Xavi studied pastry at Barcelona’s Espaisucre Pastry School and trained under two of Spain’s most renowned pastry chefs: Jordi Butrón and Xano Saguer.

Inspired by Japanese culture, Xavi’s confectionary creations are innovative, whimsical and visually stunning. We were honored to chat with Xavi about growing up in Spain, his favorite ingredients and the special recipe he makes to celebrate el Día de Todos los Santos, or All Saints’ Day.

22

TheFreshMarket.com | shop.TheFreshMarket.com

You have a diverse professional background, working in London, Hong Kong and Spain. How has your exposure to these cultures influenced your cooking and career?

Professionally, I am very influenced by my time in London, where I worked at Zuma Japanese restaurant applying a French technique. My time in that restaurant opened a range of possibilities because I discovered many new ingredients. Today, when I create a product, I always add an Asian touch because of that experience.

Apart from the ingredients, I also felt very attracted by the minimalist and perfectionist style of Japanese cuisine and, above all, a respect for the product. There are ways of working that are still present in my day to day.

How would describe your style and approach to creating the unique and innovative pastries at Lasarte?

During the 11 years that I have been working at Lasarte, we have created a well-defined style of our own that has evolved over time. We try to create from an idea, a concept, a new technique or a combination of flavors.

You were awarded the prestigious World’s Best Chef Pastry at The Best Chef Awards in 2020. How has the global recognition impacted your life and your cuisine?

What moved me the most was to see how happy people were for me and to feel that they were inspired by my success.

Now I have more work, but I’m still the same person and continue to improve my craft.

Traditional Panellets

What are the essential pantry items in Spanish cooking and in pastry specifically?

Cook time: 1 hour + 12 hours in refrigerator Makes: about 50 or 60

Nuts are a staple of pastry, and we have a wide variety native to our country, including: almonds, hazelnuts, chestnuts and pine nuts. They allow me to use an ingredient that gives me a lot of play from square one. They can be made into everything from pralines to chocolates, and the end result is delectable.

1½c 1½c ½ 2 1c

In a food processor, combine the sugar, almond flour, lemon zest and egg whites and mix for about 3-5 minutes. The marzipan mixture will lose some moisture but should remain sticky, not dry.

Halloween in Spain is not as popular as it is in the U.S., but can you tell us about some of the traditions of All Saints’ Day? What is its significance in Spanish culture?

Halloween is becoming more popular in Spain, but traditionally we celebrate All Saints’ Day on November 1st to honor lost loved ones. We also have La Castañada festival featuring special dishes associated with the holiday, including panellets, saint’s bones and wind fritters. The streets are filled with kiosks where you can buy paperinas— roasted sweet potatoes and chestnuts wrapped in newspaper.

Are there any American desserts you love or find interesting?

Yes, of course! Pecan pie, brownies, bananas foster, pancakes, donuts, cookies— these are all things I love to eat at home and share with my family. I think the best thing about these desserts is that they have the potential to be so delicious and are easy to make, which gives them universal appeal.

Do you have any traditions or traditional Spanish pastries you like to make for the holiday?

granulated sugar almond flour lemon, zested egg whites + 3 whole eggs pine nuts

Transfer the marzipan to a container and cover it with plastic wrap, creating a tight seal directly over the mixture (the plastic wrap must be firmly adhered to the top of the marzipan so that it does not harden). Refrigerator for 12 hours.

The most traditional and popular recipe I make at home is panallets (“little breads”).

It’s a tradition I hope doesn't get lost over time.

The more authentic ones have pine nuts, but they can also be made with chocolate, coffee, coconut or Catalan cream. They’re sold in pastry shops and eaten as a family or in parties. Pastry shops, apart from making the classic products, have also evolved and use inspiration from Halloween to make individual cakes in the shape of skulls, eyes, graves, et cetera.

What is the significance of these little breads?

It is believed that they originated in medieval Europe when small loaves were carried to the graves of the departed on All Saints’ Day, much like Mexico’s traditional pan de muerto or bread of the dead.

Remove marzipan from refrigerator and let sit on a counter for about 30 minutes. Once it has reached room temperature, cut off pieces and roll into golf ballsized spheres, about 1½ inches in diameter.

Preheat oven to 425°F. In a small bowl, make your egg wash by whisking 3 eggs. Place pine nuts in a separate bowl. Roll a shaped piece of marzipan in the egg wash, and then roll in the pine nuts so they cover the entire ball, using your fingers to lightly press the pine nuts in, as needed. (This step will take some time and patience.)

Repeat process with remaining marzipan balls. Place the balls on a sheet pan lined with parchment paper and use a pastry brush to paint each with the remaining egg wash. Place panellets in oven to bake for 4 minutes, or until golden.

The Magazine

23

ORGANIC

Charleston Roasters Coffee Bag 12 OZ, ORGANIC, ALL VARIETIES Start your day with slow-roasted, small batch coffee that’s always smooth, never bitter. These coffees are also grown using sustainable farming practices.

8.99 ea

$

| Save up to $4 ea

The Greek Gods Yogurt 4.5 OZ, GLUTEN-FREE, SELECT VARIETIES With 50% less sugar than leading brands of flavored yogurt, these keto-friendly snacks are made with whole milk sourced from cows that are never treated with growth hormones.

4/$5 24

TheFreshMarket.com | shop.TheFreshMarket.com

| Save up to $2.16 on 4

Yai’s Thai Sauce or Curry 12-16 FL OZ, SELECT VARIETIES These flavorful sauces and curries feature a lively blend of Thai spices and minimal, real, healthy ingredients you can feel good about.

They’re also Whole30 Approved, paleo-friendly, low-sodium, non-GMO and vegan.

6.99 ea

$

| Save up to $1 ea

Limited Time • Seasonal Flavors

Safe + Fair Granola or Drizzled Popcorn 7.5-12 OZ, SELECT VARIETIES Vegan, plant-based and made without artificial ingredients, this guilt-free granola tastes delicious and is good for you, too.

Safe + Fair Granola

Safe + Fair Popcorn

$

$

7.99 ea | 12 oz

5.99 ea | 7.5 oz

Try Something New!

We're always looking for the tastiest, most unique products to offer our guests.

Here are some must-try items that just hit our shelves.

Limited Time • Seasonal Flavors

ORGANIC

Honey Mama’s Truffle Bar

Organicgirl Greens

2.5 OZ, GLUTEN-FREE, SELECT VARIETIES Made with just five high-quality, whole food ingredients, these award-winning delectable bars are free of dairy, eggs, gluten, grains, refined sugar and soy.

5 OZ, SELECT VARIETIES This small California company is dedicated to offering the best organic, non-GMO produce possible. Their greens have been triple washed, so they’re ready to eat and enjoy!

$

$

3.99 ea

| Save up to $1.50 ea

3.49 ea

| Save up to 80¢ ea

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

Price valid October 20-26 The Magazine

25

ORGANIC

ORGANIC

Barnana Plantain Chips

Bragg Apple Cider Vinegar

5 OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES Made with sustainably sourced plantains, these unique snacks are grain-free, vegan, organic and addictively good. Savor the Acapulco Lime Chips or try the Chewy Peanut Butter Banana Bites.

32 FL OZ, NON-GMO, GLUTEN-FREE, VEGAN Made from organically grown apples, this versatile and healthy vinegar is a household staple. From cooking to cleaning to wellness, there are endless ways to enjoy.

2/$5

| Save up to $2.98 on 2

Price valid October 6-19

Celsius Drinks 12 FL OZ, NON-GMO, GLUTEN-FREE, VEGAN, SELECT VARIETIES These unique energy drinks are formulated with a blend of essential energy and key vitamins, so they’re perfect for active lifestyles.

They’re also made without artificial preservatives or flavors, aspartame or high-fructose corn syrup.

3/$5 26

| Save up to $1.87 on 3

TheFreshMarket.com | shop.TheFreshMarket.com

5.49 ea

$

| Save up to $1.50 ea

Colavita Extra Virgin Olive Oil 34 FL OZ, GLUTEN-FREE This first cold-pressed extra virgin olive oil has a delicate flavor with the perfect balance of fruity and spicy notes. It’s great for elevating everyday dishes, dressings, marinades and more.

21.99 ea

$

| Save up to $3 ea

ORGANIC ORGANIC

Dr. Bronner’s Castile Soap

Dr. Bronner’s Virgin Coconut Oil

32 FL OZ, NON-GMO, GLUTEN-FREE, VEGAN, SELECT VARIETIES Strictly through word of mouth, Dr. Bronner’s became the best-selling liquid soap in the country. It’s made with pure, organic, fair-trade ingredients packaged in a 100% post-consumer recycled bottle.

14 FL OZ Rich in flavor, this expeller-pressed oil is made from fair trade, organic Sri Lankan coconuts. It’s one of the first products to be Regenerative Organic Certified, meeting the highest global standards for soil health and social fairness.

$

$

10.99 ea

| Save up to $4 ea

KIND Bars 1.4-1.76 OZ, GLUTEN-FREE, SELECT VARIETIES KIND offers a variety of snacks made with quality ingredients like nuts, fruits, whole grains and spices. They’re equal parts healthy and tasty, so you can enjoy the best of both worlds.

4/$5

| Save up to $2.96 on 4

7.99 ea

| Save up to $3 ea

Quinn Pretzels 6.5-7 OZ, SELECT VARIETIES These tasty, non-GMO pretzels are are made with sorghum—a naturally gluten-free whole grain high in antioxidants, minerals and vitamins. You won’t find any artificial flavorings, preservatives or ingredients you can’t pronounce!

3.99 ea

$

| Save up to $1 ea

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

The Magazine

27

SkinTē Sparkling Drink

Saffron Road Meals

12 FL OZ, SELECT VARIETIES This refreshing, fizzy beverage is made with collagen peptides, real brewed tea and herbs. Enjoy beauty-boosting ingredients and delightful flavor in every sip!

10 OZ, GLUTEN-FREE, SELECT VARIETIES Saffron Road works with passionate chefs to develop authentic, globally-inspired recipes that are ethically made with the best quality and taste.

2/$6

| Save up to $3.98 on 2

3.49 ea

$

| Save up to $2.50 ea

ORGANIC

Miss Jones Baking Co. Baking Mixes 13-15.87 OZ, SELECT VARIETIES Made with the highest-quality, responsibly-sourced ingredients and free of artificial flavors and hydrogenated oils, these healthier baking mixes will save you time in the kitchen without sacrificing health or flavor.

3.99 ea

$

28

| Save up to $1 ea

TheFreshMarket.com | shop.TheFreshMarket.com

Kashi Cereal 12-16.3 OZ, NON-GMO, SELECT VARIETIES Start your day with simple, wholesome cereal from Kashi. Rich in whole grains, vitamins and minerals, these organic breakfast essentials make every morning a good one.

2/$6

| Save up to $2.98 on 2

Kite Hill Plant-Based Artisans Ricotta, Cream Cheese and Sour Cream 8 OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES Kite Hill takes an artisanal approach to each item in their line of plant-based products made with almond milk. The result is delicious, standout alternatives that truly mimic the taste and texture of real dairy.

Kite Hill Cream Cheese Kite Hill Ricotta Kite Hill Sour Cream

5.99 ea | Save up to $1 ea $ 7.49 ea | Save up to $1.50 ea $ 3.99 ea | Save up to $1 ea $

Purely Elizabeth Granola

ORGANIC

Imagine Chicken Broths or Soups 32 FL OZ, SELECT VARIETIES Enhance chicken and dumplings, chicken marsala and more with greattasting, nutrient-packed chicken broth. This recipe is made with the finest free-range chicken, fresh veggies, savory herbs and seasonings.

Imagine Chicken Broths

2/ 7 $

| Save up to 1.98 on 2 $

Imagine Chicken Soups

4.99 ea

$

ORGANIC

8-12 OZ, NON-GMO, GLUTEN-FREE, VEGAN, SELECT VARIETIES Perfect for an easy breakfast or snack, this wholesome granola is made with nutrient-dense ingredients like quinoa, amaranth and chia.

Discover a delicious variety of recipes, from Maple Almond Butter to Grain-Free Coconut Cashew.

Emmy’s Organics Coconut Cookies

$

$

4.99 ea

| Save up to $2 ea

| Save up to $1.50 ea

6 OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES These decadent, healthier grain-free cookies are made with quality ingredients like organic coconut, coconut oil and organic almond flour.

4.99 ea

| Save up to $1.50 ea

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

The Magazine

29

Limited Time • Seasonal Flavors

Noosa 4 PK, 16 OZ, GLUTEN-FREE, SELECT VARIETIES Velvety, rich and flavorful, Noosa yoghurt is made with quality ingredients like farm-fresh whole milk, pure wildflower honey and fresh fruit picked at its peak.

2/$6

| Save up to $3.58 on 2 Price valid October 6–19

ORGANIC

Bono Extra Virgin Olive Oil 16.9 FL OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES This family-run extra virgin olive oil producer is the largest in Sicily.

Their flavorful, aromatic oil is 100% Italian, organic and recognized as one of the very best you can find.

11.99 ea

$

30

| Save up to $3 ea

TheFreshMarket.com | shop.TheFreshMarket.com

RightRice 6-7 OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES Made with veggies and loaded with plant-based protein and fiber from chickpeas, lentils, peas and rice, these flavor-packed, nutritious grains are a great way to rethink your rice. They’re also non-GMO, glutenfree and vegan, and contain 36% fewer net carbs.

2/$6

| Save up to $1.98 on 2

ORGANIC

Kor Shots 1.7 FL OZ, GLUTEN-FREE, VEGAN, SELECT VARIETIES These small but mighty wellness shots are chock-full of potent nutrients to aid in digestion and immunity. They’re made in small batches with locally-sourced, hand-picked produce and are coldpressed and organic.

2.49 ea

$

| Save up to $1 ea

Fage Total 2% Plain Tub 35.3 OZ, NON-GMO, GLUTEN-FREE, SELECT VARIETIES This rich, all natural Greek strained yogurt is made with milk from non-GMO-fed cows and live active yogurt cultures. Top with fresh fruit, use it in recipes or add some to your smoothies.

5.99 ea

$

| Save up to $1 ea

Reed’s Real Ginger Ale 4 PK, 12 FL OZ This authentic, Jamaican-style ginger ale is made in small batches with real ginger and nothing artificial. Try their new all-natural, zero sugar drink for a tasty, calorie-free alternative.

3.99 ea

$

| Save up to $1 ea

The New Primal Sauce or Marinade 12 FL OZ, SELECT VARIETIES

6.99 ea

$

| Save up to $2 ea

Vital Farms Alfresco Eggs 12 PK

4.99 ea

$

Limited Time • Seasonal Flavors

Dave’s Sweet Tooth Toffee 4 OZ, SELECT VARIETIES Founded by a retired firefighter with a sweet tooth and his son, this decadent toffee is handmade in small batches. Try their limitededition seasonal flavors, Pumpkin Spice and Maple Bourbon.

4.99 ea

$

| Save up to $1 ea

Little Secrets Chocolate 1.4-1.8 OZ, ALL VARIETIES

20% Off

| Save up to $1 ea

Pricing and promotions valid October 6 - November 2 unless otherwise stated. See back cover for details.

The Magazine

31

IS WH Y YOU A LWAYS HOS T T H E HO L IDAY DINN E R .

I T ’S N E V E R T O O E A R LY T O S TA R T P L A N N I N G YO U R H O L I DAY F E A S T. Discover a variety of delicious, ready-to-cook meals for gatherings of every size. Scan QR code for details.

IS THE FRESH MARKE T

Pricing excludes taxes. Pricing and promotions valid October 6 - November 2 while supplies last and are subject to change without notice. Some products may not be available in all stores. We reserve the right to limit quantities. We reserve the right to correct errors.

Images are for serving suggestions only.