January 2023 | The Fresh Market Magazine

The new year is a great time to turn over a new leaf, especially when that means discovering delicious foods. Need a place to start? A few flavorful trends have our mouths watering this year—starting with Eastern Mediterranean coastal cuisine. Also called Levantine, this cuisine is known for vibrant spices like za’atar, sumac and harissa. They bring a touch of the exotic to everyday dishes—including our recipe for Zibdiyit Gambari, a spicy shrimp and tomato stew. Plant-based eating continues to evolve as well, with more innovative twists on traditional staples like ravioli. And if you haven’t tried botanicals yet, now’s the time. You’ll find floral notes blooming in beverages and beyond. Finally, one of our favorite trends is the adoption of Mexican cuisine as America’s new favorite comfort food. From hot sauces to carnitas to cilantro, the flavors of Mexico are popping up everywhere. So, Happy New Year—and happy eating!

Six New Taste Trends to Try This Year 2-3 Eat Your Greens 4-5

Take Time Back With Easy Meals 6-7

January Little Big Meals 8-9

Warning: Temptation Ahead! 10-11

Your Valentine’s Meal Headquarters 12-13 Share the Love This Valentine’s Day 14-15 Cook Life a Chef With Amanda Cohen 16-17 January Featured Items 18-31

This! Is How to Score Big on Game Day back cover

Zibdiyit Gambari

Meaning “shrimp in a clay pot,” this spicy seafood dish is delicious served over hot couscous or rice.

Rishi Sparkling Botanicals or Shaka Tea

Rishi Sparkling Botanicals elevate sparkling water with rare ingredients sourced from growers around the world. Shaka Tea is brewed with hand-picked māmaki leaves that are found only in Hawaii. 2/$5 | 12-14 fl oz

3 SPICE WITH GLOBAL FLAIR

New York Shuk Fiery Harissa Spice

A renowned purveyor of Middle Eastern pantry staples, New York Shuk makes their dry harissa spice with the extra-smoky kick of chili peppers for maximum flavor.

1.9

$7.49 ea | 9.5 oz

THE STORY BEHIND THE GREENS

With Heather Hart Category Manager, Produce

What are microgreens?

Microgreens are a younger version of the leafy greens and herbs that we’re accustomed to. They sometimes go from seed to harvest in as little as a few days.

Are they better for you? According to the USDA, nutrient-dense microgreens can contain up to five times more vitamins and carotenoids than their mature plant counterparts.

Up to 5 times more vitamins

NOW TRENDING EAT YOUR GREENS

A leader in high-tech, sustainable farming, AeroFarms uses state-of-theart indoor, vertical farms to grow its microgreens and baby greens. And these small-butmighty veggies pack a healthy punch. Taste them for yourself and discover why they’re one of our favorite fresh, new ways to eat our greens!

How do they taste? Microgreens have a stronger flavor than mature greens, and the more intense flavor really makes them a great eating experience.

Any tips for how to use them? The applications for microgreens are extensive, and AeroFarms offers a free digital cookbook with ideas (aerofarms.com/ cookbook). I love to mix AeroFarms microgreens with an organicgirl salad for a slightly fancier, more nutritious meal. Microgreens also make great toppings for burgers, sandwiches and tacos.

Indoor farming at AeroFarms

AeroFarms Microgreens

GET YOUR ORGANICS HERE

Looking to eat organic this year? Head to our Produce Department, where you’ll find organic options for virtually every fruit and veggie. If it’s a pre-mixed organic salad you’re looking for, we offer a range of meal solutions with our own private label as well as salads from organicgirl, a small California salad packer. You’ll find classic salads like Spinach and Spring Mix, nutritional salads like Super Spinach and Supergreens, and crunchy salads like Romaine Leaves and Butter Plus. They’re an easy way to add a healthy crunch to your diet.

EASY MEAL SOLUTIONS

Take Time Back WITH EASY MEALS

A new year already? Time sure does fly— especially when busy schedules leave little time to slow down and share a meal together. You can change that with our fresh, restaurant-quality meal solutions. With little-to-no prep or cooking time, they make enjoying your favorite foods easier than ever. ready to cook

SEAFOOD MADE SIMPLE

Our prepped and ready-to-cook options let you serve up seafaring faves in 35 minutes or less— either for a weekly treat or as part of a pescatarian diet. Think grill-ready shrimp, five different seafood-focused Market Meal Kits and nine microwaveable seafood steamer bags. Looking for something different? Try our seafood lasagna layered with shrimp, crab, mozzarella and creamy ricotta cheese. Or savor our Crab Mac & Cheese with decadent havarti and Gruyere.

MAC & CHEESE

From

The Fresh Market Tartar Sauce

Made with fresh-cut dill pickles and freshly chopped onions, our new tartar sauce delights with a just-made flavor and crunchy texture.

$7.49 ea | 30.4 oz

CRAB

ready to heat

SEAFOOD LASAGNA

CARNITAS COMFORT BOWL

From our Meal Case

Our ready-to-eat Carnitas Comfort Bowl starts with a bed of adobo rice covered with a layer of savory pork carnitas. It’s all topped off with a corn jalapeño medley and fresh cilantro for a tasty and easy meal for one.

$9.99 ea | Serves 1

chef’s tip

To

ready to cook

EN CROÛTE

From our Meat Department Hearty, wholesome and ready to cook, our en croûte entrées feature savory meats and cheeses wrapped in deliciously flaky puff pastry. Choose your favorite beef or chicken variety, heat it in the oven, and dinner is ready to be savored.

Beef Wellington

$11.99 ea | Serves 1 Chicken (multiple varieties) $8.99 ea | Serves 1

ready to eat

MEMBER-ONLY VALUE MEAL

From our Deli Skip the drive-thru and pick up our Lunch Value Meal instead. It comes with a fresh, made-in-store panini, chips and a drink. It’s just $9.99 for Members of The Ultimate Loyalty Experience.

How It Works

The meal labeled “A” changes each week, beginning on Wednesday. The two meals labeled “B” and “C” stay the same throughout the month. Easy as that! Just find your store’s Little Big Meal display, choose your favorite meal, gather each item (all labeled for easy identification), follow the cooking instructions and dinner is done! *Available in most stores.

CHICKEN OR SHRIMP SCAMPI ITALIAN MEATLOAF ASIAN NOODLE BOWLS

JANUARY 11-17 JANUARY 18-24 JANUARY 25-31 AVAILABLE ALL MONTH

Got the Little Big Meal this week! Delicious as always! Love your meals. Look forward to checking out the three Little Big Meals. Blessing for sure!” fran t. | scarsdale, ny CHICKEN SANDWICHES CHICKEN SANDWICHES CHICKEN SANDWICHES The Magazine 9

(This is a resolution-free zone.) It’s that time of year when many of us are making resolutions—and we’re all for leading a healthy lifestyle. But we also fully support treating yourself when you can, however you can! From low-sugar and plant-based treats to our most decadent, anything-goes desserts, here are a few of our favorite new indulgences this winter.

New!

6-inch Cakes Need smaller portions of our most popular cakes? Treat yourself to 6-inch versions of our top-selling 8-inch cakes, like Strawberry Dream, Lemon Mousse, and Triple Chocolate Fudge. $19.99 ea

New!

The Fresh Market Cappuccino Gelato Savor the bold taste of cappuccino in our authentic Italian gelato. Each small batch is imported from Italy, where it’s slow-churned and quickly frozen to retain its creamy texture. $7.49 ea | 30.4 oz

New!

Misu Cake Rolls

Crafted by small-batch bakers, these hand-rolled soaked cakes delight with unexpected seasonal flavors, including Banana Split, Strawberry, and Caramel. $12.99 ea | 23 oz

INDULGE

If you’re trying to avoid sugar but still want a sweet pick-me-up, here are some of our favorite healthy treats.

Sugar Free

SmartSweets Candy Made with real, nonGMO ingredients and no added sugar or artificial sweeteners. $3.99 ea | 1.6-1.8 oz

Low Sugar

Wiley Wallaby Very Berry Licorice

Only 1g of sugar and no gluten, dairy or high fructose corn syrup. $4.99 ea | 8 oz

The Fresh Market Raspberry Chocolate Truffle Coffee

Best enjoyed as a dessert coffee, this luscious blend combines the rich flavors of creamy milk chocolate with bright, fresh raspberry. $11.99 ea | 12 oz

New!

Croissant Buns

Perfect for sweet or savory recipes, these spiral-shaped buns are made from croissant dough and baked to perfection using an authentic French recipe—rich and buttery inside, soft and flaky outside.

$5.99 ea | 4 ct

Plant-Based

Mmmly Cookies

These plant-based cookies have only 2g of sugar from fruit. Plus, they’re low in carbs and provide a gut-healthy boost of prebiotic fiber. $5.99 ea | 4.66-4.99 oz Save $1

Maud Borup Sweet and Spicy White Chocolate Chicken Wings

Sink your teeth into these fun confections molded from white chocolate and spiced with a hint of cayenne pepper.

$9.99 ea | 5 oz

Fossier Maison du Biscuit

ea | 3.5-3.9 oz

up to $1 ea Sloth & Chocolate Bear Hot Cocoa Melts $8.99 ea | 3.5 oz Melville Hot Chocolate Bomb With Hearts $4.99 ea | 5 oz

1 Gérard Bertrand Côte des Roses Rosé

In a gift-worthy bottle featuring a roseshaped base, this brilliant pink wine opens with aromas of summer fruits and finishes with notes of candy.

2 The Fresh Market Ultimate Premium Roses

Responsibly grown in South America, our vibrant PassionRoses are the most stunning, longest lasting roses you can find. 3 Lindt Gourmet Truffles & Assorted Chocolates 4 L’Amour de Ma Vie Bordeaux Rouge

Crafted especially to pair with smoked meats, this sumptuous wine is also a good match for rich chocolate desserts. 5 Sensi Moscato Rosé

Made from grapes grown in the heart of Tuscany, this sparkling rosé blends an unmistakable sweetness with refined elegance. 6 Salvatore Principe Moscato

Adorned with hearts painted by artist and winemaker Salvatore Principe, this lightly sparkling wine delights with flavors of peach, apricot and honeysuckle.

| 4.4 oz 10 Longevity Cabernet Sauvignon Each small batch of this California cab is crafted with care. The intense flavor wows with notes of black cherry, cassis and pomegranate.

From a classic box of chocolates to shareable wines and flirty flowers, give a gift that shows someone just how loved they really are. Wine prices vary.

Cook Like a Chef with AMANDA COHEN

A pioneer in vegetable-forward cuisine, James Beard Award-nominated chef Amanda Cohen opened New York City’s first vegetable-focused restaurant, Dirt Candy, in 2008. In addition to earning its first Michelin star in October 2022, Dirt Candy has been called “The Absolute Best Restaurant on the Lower East Side” by New York Magazine, and Wine Enthusiast selected it as one of the 100 Best Wine Restaurants in America. Outside the eatery, Cohen became the first vegetarian chef to compete on Iron Chef America. She also appeared on Iron Chef Canada and authored North America’s first graphic novel cookbook.

What inspired you to pursue and specialize in vegetarian cuisine?

In my 20s I had to figure out what I wanted to do when I grew up, and I realized the only thing that really engaged me was cooking. I’d been having people over to watch BeverlyHills90210 while in university and I always cooked dinner for them when they came, and I kept doing that for years after. Without planning it, cooking had become this constant in my life. I stopped eating meat to annoy my family when I was about 13, so learning to cook vegetables seemed like a natural fit. Even though I started eating fish, I still prefer cooking vegetables because their possibilities seem endless to me.

How does your take on vegetarian cuisine differ from other vegetarian chefs?

I focus less on health, wellness or politics, and more on trying to see what I can do with vegetables. I’m obsessed with vegetables. I think they’re so underexplored and so underutilized. You won’t find a lot of grains in our dishes or fake meat, because if we can’t make it out of vegetables then you won’t find it on our menu.

For those who may be considering a vegetarian diet or simply want to eat more vegetables, where do you suggest they start?

Do some simple replacements. It’s easy to make chili without meat, so try that. Make your soups this winter with vegetable stock instead of chicken stock. Instead of putting beef in your pasta sauce, try mushrooms instead. I think we eat a lot of meat mindlessly, simply because that’s the way we’ve always cooked, but it may not be adding a lot to the dish. If you’re going to eat meat, make it special.

What is your favorite way to prepare vegetables?

I love to smoke my vegetables. I find it adds a really nice, deep umami flavor. It doesn’t cover up the flavor of the vegetables themselves, it just adds to it. And it’s easier than a lot of people think.

Do you have any kitchen hacks or special techniques you could share with us?

The reason restaurant food tastes better than home cooking a lot of the time is that before a dish leaves the kitchen it gets “finished” by adding a final dash of salt, a last pat of butter or a drizzle of a nice olive oil on top.

@dirtcandynyc

How do you see vegetarian cuisine evolving?

When I started out, vegetarian food had a terrible reputation in North America. That’s changed a lot over the last few years, but as much as I love seeing all these veggie burger and meat replacement companies taking off, I still see vegeta bles themselves as a big blind spot. So, what I’m hoping for is that more chefs take more vegetables more seriously, and really play with them. Push the limits. See what they can do. Explore. Take risks. We still tend to cook the same vegetables the same ways over and over again. What does clear potato soup taste like? Is a fried carrot good?

Cauliflower and mushrooms have become popular meat substitutes in vegetarian and vegan cuisine. What are some lesser-known vegetables that you see rising to prominence?

I hope people start eating more eggplants, sunchokes and winter squashes—not because those are good replacements for meat, but because they’re vegetables people sometimes feel shy about. But they’re so good roasted low and slow, especially at this time of year. That slow roasting allows their sugars to really caramelize and get intense.

What was the inspiration behind your Portobello Mousse recipe?

When I was growing up, portobello mush rooms were the hot new thing. Slice them on a sandwich! Grill a portobello cap and serve instead of meat! Put it in your pasta sauce! Pretty soon, the sight of a portobello mushroom made you want to cry. So, I wanted to rehabilitate this sad survivor. They’ve got a delicious, dense, almost meaty flavor. I thought if I could get away from their texture, they’d be a perfect candidate to rediscover by turning them into a rich, dense, decadent mousse.

What advice would you give to women aspiring to be chefs or restauranteurs?

This piece of advice won’t necessarily guarantee success, but it will guarantee happiness. Find a group of friends and mentors in the industry. People who can help you through your hardest days. People you can be honest with. People you can be vulnera ble with. Having a group that I could turn to for simple questions like “Does anyone know a plumber who will actually show up and who won’t rip me off?” and for more complicated questions like “Should I give up and sell my restaurant?” has saved me more times than I can count.

Win!

Stay tuned on our social media channels for a chance to win a signed copy of chef Amanda’s book.

VARIETIES

New Jersey-based AeroFarms is committed to improving the way fresh produce is grown and distributed by incorporating the latest breakthroughs in indoor vertical farming, artificial intelligence and plant biology. Their flavorful microgreens and baby greens are grown with no pesticides and are certified non-GMO and kosher.

Midwest Juicery Juice

Miss Jones Baking Co.

Tumaro’s Wraps

8 CT, SELECT VARIETIES

Taco night with just as much flavor but fewer carbs and calories? We’re in! These better-for-you tortilla wraps have only 60-80 calories each and are low-carb and keto-friendly.

2/$6 | Save up to $2.58 on 2

Avocados From Mexico

Good times (and good food!) start when the avocados arrive. Whether they’re smashed into guacamole or topping tacos, avocados are a delicious addition to any party.

Jingold Greek Kiwi Sweet with just a hint of tartness, these classic kiwis are a great source of fiber, vitamin C, potassium and antioxidants.

After being diagnosed with Type 1 diabetes at age 17, Krishna Kaliannan set out to create snacks and cereals as delicious as his childhood favorites—but without all the sugar and empty carbs. Kaliannan founded Catalina Crunch on the idea that no one should have to choose between healthy and tasty. These low-carb, ketofriendly snacks and cereals will help you feel fuller longer. They’re packed with protein, fiber, good fats and real ingredients—with little to no added sugar.

ORGANIC

Sunkist Organic Navel Oranges

Named for their iconic belly button formations, navels are the quintessential orange—super juicy, refreshingly sweet and not too acidic. Plus, they’re seedless and their thick skin is easy to peel.

8 OZ

This plant-based creamer is made with all-natural, sustainably sourced ingredients like coconut milk powder, coconut sugar and coconut oil.

$8.99 ea | Save up to $1 ea

Culina Yogurt

5 OZ, SELECT

VARIETIES

This dairy-free coconut-based yogurt comes in a variety of unique (and delicious) flavors. Think Blueberry Lavender, Bourbon Vanilla, Mango Orange Blossom, Sour Cherry Almond, and Plain & Simple. 2/$5 | Save up to $1.58 on 2

From their orchards in New Zealand’s Southern Lakes District, New Zealand Cherry Corp. harnesses the purity of the country’s clean air and water to produce cherries that are always large, fresh and juicy.

Laird Superfood Powder Creamer

SugarBee Apples

This crisp, sweet and juicy apple was created when an industrious bee gathered pollen from an unknown variety and carried it to a Honeycrisp tree. The result: an apple that’s large and round with bright red and yellow coloring. It has a crisp, firm texture and flavor notes of honey and caramel. SugarBee apples are now grown by third- and fourth-generation family farmers in Washington’s Chelan Valley.

Pricing and promotions valid January 4-31 unless otherwise stated. See back cover for details.

Porq Panko Crumbs

10.5 OZ, SELECT VARIETIES

A gluten-free alternative to traditional breadcrumbs, this crunchy topping is made from artisanal fried pork rinds. Shake it on chicken, seafood, pork or your favorite salad. $6.99 ea

Harmless Harvest Coconut Water

This hydrating sip gets its lightly sweet and refreshing taste from a coconut variety called Nam Hom, which means “fragrant ones.” It’s sourced from organic farms in Thailand. 8.75 FL OZ

Rebbl Protein Drinks 12 FL OZ,

Lifeway Kefir

32 FL OZ, SELECT VARIETIES Give your gut some love with this tart and tangy cultured milk smoothie. It’s packed with digestionaiding probiotics, along with protein, calcium and vitamin D. $3.99 ea

Swoon Zero Sugar

Lemonades or Tea

12 FL OZ, SELECT VARIETIES

Co-founded by a Type 1 diabetic, Swoon is on a mission to eliminate sugar. These better-foryou teas and lemonades are sweetened with monk fruit instead. 2/$4 Save up to 98¢ on 2

De La Calle Tepache

12 FL OZ, SELECT VARIETIES

A staple of Mexican street food culture, this fermented probiotic beverage has a centurieslong history. It’s brewed with traditional methods and infused with modern flavors. 2/$4 Save up to $2.58 on 2

Tsamma Watermelon Juice

12 FL OZ, SELECT VARIETIES

Packed with potassium, lycopene and the amino acid L-citrulline, Tsamma is recognized by athletes for its hydrating power. Every bottle contains more than a pound and a half of watermelons. 2/$6 Save up to 98¢ on 2 Price Valid 1/4/23-1/17/23

SkinnyPop Popcorn Multipack 3.9 OZ This ready-to-eat popcorn starts with premium popcorn kernels, sunflower oil and a dash of salt. It’s simply delicious, with no GMOs, gluten or preservatives. $5.49 ea

MALK Organics Plant-Based Milk

28 FL OZ, SELECT VARIETIES

Founded in Austin, TX, MALK Organics takes as much pride in what goes in its premium plant-based milks as what doesn’t go in them. Their oat and almond milks are made with clean, simple, organic ingredients that you can count on one hand—just oats or almonds, filtered water and salt. You won’t find any oils, gums, artificial fillers or gluten.

2/$9 | Save up to $2.98 on 2

Daring Plant-Based Chicken

8 OZ, SELECT VARIETIES

Made for chicken lovers who want to eat more plant-based protein, these flavorful bites have as much protein as regular chicken strips, with no saturated fat, preservatives or sugar.

$5.99 ea Save up to $2 ea

Price Valid 1/14/23-1/17/23

NotMilk

Plant-Based Milk

64 FL OZ, SELECT VARIETIES

A dairy-free milk alternative that you can pour on cereal, stir into coffee or whip into a milkshake, this plantbased milk is made simply with water, sunflower oil and pea protein.

$3.99 ea Save up to $1 ea

Rao’s Frozen Meals

8.4-9 OZ, SELECT VARIETIES

Bring home the authentic taste of the Italian dishes served in the Rao family’s legendary New York restaurant with these ready-to-heat frozen meals.

$4.49 ea Save up to $2 ea

Saffron Road Frozen Meals 10 OZ, SELECT VARIETIES $3.99 ea Save up to $2.50 ea

Primal Kitchen

Salad Dressings

8 FL OZ, SELECT VARIETIES

Add uncompromisingly delicious flavor to every bite with these gluten-, dairy-, soy- and sugar-free dressings. Try Cilantro Lime, Green Goddess, Caesar and more.

$6.99 ea Save up to $2 ea

Pukka Tea

20 CT, SELECT VARIETIES

Find your center with these calming teas made from organic practitioner-grade herbs that have been responsibly sourced from around the world.

$5.49 ea Save up to 50¢ ea

Remedy Organics

Plant-Based Protein Drink 12 FL OZ, SELECT VARIETIES

Created by a holistic nutritionist, these plantbased protein shakes will help enhance your body’s natural healing power with super foods, ayurvedics, botanicals and prebiotics. $3.99 ea Save up to $1 ea

ORGANIC

Wild Tonic Kombucha 12 FL OZ, SELECT VARIETIES $3.99 ea Save up to $1 ea

Red’s All Natural Burritos 4.5-5 OZ, SELECT VARIETIES 2/$4 Save up to $2.58 on 2

Eternal Naturally Alkaline Spring Water 1.5 L 2/$4 Save up to $1.98 on 2

Poppi Prebiotic Soda

12 FL OZ, SELECT VARIETIES

The powerhouse behind this prebiotic beverage? Apple cider vinegar and a husband-and-wife team looking for some gut relief. Allison and Stephen Ellsworth were on a mission to create a soda that not only tasted amazing but provided real health benefits, too. Once they found the right mix of ingredients, they started selling it at their local farmers market in Dallas, TX. Made with natural sweeteners and fresh fruit, this prebiotic pop helps aid digestion, lower cholesterol, promote energy and naturally detoxify.

4/$9 | Save up to $2.16 on 4

Verde Farms Ground Beef

16 OZ, SELECT VARIETIES

Born on the green pastures of South America, Verde Farms provides 100% grass-fed beef from cattle that are always allowed to roam free. Verde Farms beef is raised using timeless methods based on centuries of gaucho tradition emphasizing respect for the animals, the land and the farmers.

Save up to $3 every Tuesday

JUST Egg Folded

8 OZ, 4 CT

This plant-based breakfast alternative has all the protein of real eggs, with no cholesterol and only 100 calories. Just pop one in the toaster and add it to sandwiches, wraps and more.

$4.49 ea

Save up to $1 ea

Purely Elizabeth Granola

8-12 OZ, SELECT VARIETIES

Using nutrient-rich ingredients like ancient grains, coconut sugar and raw virgin coconut oil, Purely Elizabeth crafts granola and other products that are nonGMO, gluten-free and vegan.

$5.99 ea Save up to $2 ea

Cosmic Crisp Apples

Bred and grown in Washington state, these large, juicy apples are a cross between Enterprise and Honeycrisp varieties. Their perfectly balanced flavor and crisp texture make them ideal for snacking, cooking and baking.

Califia Farms Plant Milks

48 FL OZ, SELECT VARIETIES

Just like its home state of California, Califia Farms is named for the legend of Queen Califia, whose story was memorialized in a Spanish novel published in 1510. Founder Greg Steltenpohl was inspired by her passion for protecting and nourishing the environment—and Califia Farms works to do the same by harnessing the power of plants. Made with oats, almonds and coconuts, Califia Farms’ dairy-free, plantbased milks are non-GMO, gluten-free, vegan and made with no artificial ingredients.

$4.49 ea | Save up to $1 ea

Suntreat Sumo Citrus® Mandarins

Born in Japan and raised in California, Sumo mandarins are one of the world’s largest and sweetest mandarins. This rare seedless hybrid variety is recognized for its iconic top knot and uneven, easy-to-peel skin. But the best part is the taste: incredibly sweet and bursting with juiciness. Sumo mandarins are grown with care by expert growers who prune each tree and harvest each fruit by hand.

On any given Sunday, we have what you need to make your game day memorable. Let us tackle the tailgate appetizers with dip-worthy wings, ready-made party platters, take-and-bake pizzas, snack mixes, beer and more—so you can be ready for kickoff!

IS HOW TO SCORE BIG ON GAME DAY

Pricing excludes taxes. Pricing and promotions valid January 4-31 while supplies last and are subject to change without notice. Some products may not be available in all stores. Beer and wine not available in all locations. Void where prohibited by law. We reserve the right to limit quantities. We reserve the right to correct errors. Images are for serving suggestions only.