Media Kit 2014

Page 1

Georgia Southern University

Student Media Media Package


The George-Anne

Ad Sizes / Rates FULL PAGE 10.25” x 10.25”

QUARTER PAGE 5” x 5.25”

EIGHTH PAGE 5” x 2.5”

HALF PAGE H - 10.25” x 5” V - 5” x 10.25”

QUARTER PAGE 10.25” x 2.5

The George-Anne is the official

student newspaper of Georgia Southern University. First published in 1927, it is the longest-running newspaper in Bulloch County.

Circulation Twice weekly publication Quantity 8,000/week 44 Locations across campus

Rates LOCAL RATES Full page Half page Quarter page Eighth page Double truck Special placement

$525 $300 $187 $135 $835 $25

NATIONAL RATES Full page Half page Quarter page Eighth page Double truck

$775 $425 $250 $187 $885

thegeorgeanne.com Online Statistics Aug 1 2013 - Dec 21 2013

45.1%

M

49%

18-24

36%

24-34

1400

54.9%

W

39.3%

Returning Visitors

60.7%

New Visitors

15%

35-44 29,210 Total Visits

700 Visits September

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October

November

December


Gameday Mayday

Ad Sizes / Rates BACK PAGE 10.25” x 10.25”

QUARTER PAGE 5” x 5.25”

EIGHTH PAGE 5” x 2.5”

SPONSORSHIP 2” x 10.25”

Gameday Mayday is a special

publication featuring exclusive coverage, including in-depth information on the Eagles and their opponents, traditions, rivalries and player profiles. Rosters for each team are included to ensure fans can identify each and every player. This special publication is handed out at every home game and printed as an insert to The George-Anne throughout the season. 4,500 per week are printed. 2,000 extra will be printed for home games and handed out.

thegeorgeanne.com

Rates Sponsorship

Special placement to Gameday Mayday: Back page, Quarter page, Eighth page,

Option 2

11 x run $1,250 11 x run $650 11 x run $400

* upgrade to Gameday Mayday placement + $75 • Color included.

Ad Sizes / Rates Option 1

Option 1

$200

Rates Option 2

Option 1 $50/WEEK Option 2 $75/WEEK Option 3 $100/WEEK

Option 3 Option 3

Sizes Option 1 728 X 90 px Option 2 750 X 788 px Option 3 740 X 1150 px

Student Media // 3


Special Ads Puzzles Page

Police Beat

Puzzles page long 1/4 sponsorship (15wks, bl/wh)

Police beat sponsorship

Boro beat deal (8 spots, color, online 15wks) 1/8pg ad + online

$2,688

$3,240

$2,400

$3,660 value

Ad Size / Example

Boro Beat

$4,050 value

Example

$3,000 value

Ad Size / Example

Sponsorship

QUARTER PAGE 10.25” x 2.5”

Sponsorship 6.5” x 2.5”

Discounts

15%

For black and white ads

25%

Running 8 or more ads on schedule

25% 10% 4 // Media Kit // 2014

EIGHTH PAGE 5” x 2.5”

Inserts For Tuesday’s George-Anne

For Thursday’s George-Anne

$225.00 (3500 inserts) $290.00 (4500 inserts)

University Organization or Not-for-Profit

Prepaying for each ad

Insert LIMITATIONS Product samples and other non-standard inserts are subject to special billing. Insert samples required prior to decision on acceptance. Contact the business office with questions. Inserts must be shipped seven days prior to insertion date with insertion date listed on the shipment. Notification of inserts needs to be given 2 weeks proir to run date. Brunswick News PO Box 1557 Brunswick, GA 31521


Deadlines George-Anne

Magazines

Reservation for placement in Tuesday’s paper must be made by the Friday before 12 p.m.

Spring

Reservation for placement in Thursday’s paper must be made by the Monday before 12 p.m.

Miscellany Reflector

georgeanne.com Feb. 17

Feb. 28

Our House

Apr. 27

Lantern Walk

Apr. 8

Fall Miscellany

Reservation for placement in the georgeanne.com needs to be made 48hrs prior to posting.

Oct. 6

Reflector

Sept. 23

Our Neighborhood

Sept. 30

Lantern Walk

Nov. 4

Ad / Artwork Guidelines Send your ad or artwork at 300 dpi. No artwork from the Web. Color ads must be in CMYK format. We accept JPEG, TIFF, and PDF file formats. If artwork is created in illustrator, fonts must be converted to outlines. Microsoft Publisher or Word files will not be accepted. Artwork for magazines must have a .25 in bleed. (See Example)

ORIGINAL QUARTER PAGE 4.25” x 5.5”

QUARTER PAGE WITH BLEED 4.50” x 5.75”

An additional .25 in has been added to the boarders of the Quarter Page AD to allow for a proper bleed for a magazine.

Student Media // 5


Package Deals Ad Sizes

Package 1 8 or more G-A ads in same semester:

FULL PAGE 10.25” x 10.25”

15% Reflector discount 1 month free online

QUARTER PAGE 5” x 5.25”

HALF PAGE H - 10.25” x 5” V - 5” x 10.25”

QUARTER PAGE 10.25” x 2.5”

Ad Sizes / Examples

Package 2 Full page Our Neighborhood + Full page Our House: 15% discount on print ads 2 months free online (option 2)

$1,360

$2,200 value

Ad Sizes / Example

Package 3 Back page GA for full semester (15wks, color)

Tuesday Thursday

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FULL PAGE 5.5” x 8.5”

$6,000 $7,000

$8,250 value $8,250 value

FULL PAGE 10.25” x 10.25”

EIGHTH PAGE 5” x 2.5”


Ad Sizes / Example

Package 4 Page 2 G-A full page ad (15wks, color)

Tuesday Thursday

$5,600 $6,600

$8,250 value

FULL PAGE 10.25” x 10.25”

$8,250 value

Ad Sizes / Example

Package 5 Variety pack: Full pg, half pg, quarter pg, 1/8 pg, option 3 for a month

$1,032.30

FULL PAGE 10.25” x 10.25”

$1,547 value

QUARTER PAGE 5” x 5.25”

EIGHTH PAGE 5” x 2.5”

HALF PAGE H - 10.25” x 5” V - 5” x 10.25” Option 1

Option 2

Option 3

Option 3 Online

Ad Size / Example

Package 6 Half page (15wks, color) - For full semester, Full page Our House ad.

$7,200

$9,800 value

$3,600

$4,900 value

HALF PAGE H - 10.25” x 5” V - 5” x 10.25”

Once a week (tuesday), 1 Our House 1/2 page ad

Student Media // 7


Reflector Magazine

Ad Sizes / Rates FULL PAGE 8.5” x 11”

QUARTER PAGE 4.25” x 5.5”

HALF PAGE 8.5” x 5.5”

Rates The Reflector is a general interest,

student-produced news magazine. The magazine is full-color printed on glossy paper stock.

STANDARD RATES Full page Half page Quarter page Double truck

$500 $250 $125 $800

SPECIAL PLACEMENT Back cover Inside back cover Inside front cover Page three

$700 $600 $600 $600

Color Included

Circulation Twice per year. Fall & Spring. 44 Locations across campus. Handed out in various locations also. Racks are restocked until depleted.

Ad Sizes / Rates

Lantern Walk THE

FALL 2013

The Lantern Walk is dis-

tributed to graduating seniors and their families at a celebration ceremony the night before graduation and at graduation itself. It provides a recap of the last four years of national and local news. It also publishes the names of every graduate. EIGHTH PAGE 5” x 2.5”

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Rates STANDARD RATES Eighth page Color Included

$30


Our House

Our Neighborhood

Miscellany

Our House is published in the

Our Neighborhood is pub-

Miscellany is our student arts

spring semester just in time for summer orientation. It highlights student organizations and campus life from a new student perspective. Our House is given at each of the SOAR sessions. Space for off-campus advertisers is limited, so be sure to reserve your space early.

lished in the fall semester. It is a guide to off-campus student life. It began as a resource for housing information but with the growth in Statesboro and GSU, we have expanded it to include restaurants, shopping and the Statesboro social scene.

Ad Sizes / Rates Rates SPECIAL PLACEMENT Back cover Inside back cover Inside front cover Page three Double truck Middle spread STANDARD RATES Full page Half page

FULL PAGE 5.5” x 8.5” $1,100 $1,000 $1,000 $1,000 $1,200 $1,600

magazine. It provides students across campus with an opportunity to see their creative work in print and on the page. Students submit their work online to be judged by faculty and students. Miscellany publishes any form of artwork that will fit in its pages. This includes poetry, short fiction and nonfiction, song lyrics, photography, paintings, graphic design, and sculpture, as well as a number of other mediums. Miscellany is released once in the Fall and once in the Spring.

HALF PAGE 5.5” x 4.25”

$800 $400

Color Included

Student Media // 9


Notes

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2014 Special Dates

January Golden Globes MLK Grammy Awards State of the Union

February Jan. 12 Jan. 20 Jan. 26 Jan. 28

May Cinco de mayo Graduation Finals Week 1st Summer G-A

May 5 May 10 May 5-8 May 22

September Savannah State @Georgia Tech

Sept. 6 Sept. 13

March

April

Academy Awards Mar. 2 St. Patrick’s Day Mar. 17 Spring Break Mar. 17-21 Dress in the Press Mar. 11 Reflector Release Party Mar. 28

The George-Anne’s 87th birthday April 12 First Amendment Free Food Festival-last week of April

June

July

August

TBA

Fourth of July Last Summer G-A

October

November

December

Thanksgiving Break Nov. 24-28 @Navy Nov. 15

Finals Week Graduation

Groundhog Day Winter Olympics Valentine’s Day

Halloween

Feb. 2 Feb. 6-23 Feb. 14

Oct. 31

July 4 July 24

FIrst Fall G-A @NC State

Aug. 12 Aug. 30

Dec. 8-11 Dec. 12

Football TBA – Appalachian State TBA – Idaho TBA – Troy TBA – ULM TBA – at Georgia State TBA – at New Mexico State TBA – at South Alabama TBA – at Texas State

Student Media // 11


2014 Publication

January

February

March

April

May

June

July

August

September

October

November

December

Dates

The George-Anne Reflector Miscellany Our Neighborhood Lantern Walk Gameday Mayday Our House 123

G-A and Joe

123

Student Media and Sweet tea

* Dates subject to change

Contact Information Office Office Fax

(912) 478-5418 (912) 478-0566 (912) 478-7113

ads1@georgiasouthern.edu thegeorgeanne.com F.I. Williams Center Room 2023, P.O. Box 8001 Statesboro, GA 30460

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