MEDIA KIT 2012-2013
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OUR PERSONA Georgia Southern Student Media has an 85-year history serving the campus community & surrounding area. With 7 different publications, there is something for every student and every business. Student Media is the best and most affordable way to reach more than 20,000 students, faculty and staff at Georgia Southern. Student Media is a not-for-profit organization, so while your advertisement helps you reach both students and friends of GSU, your advertising dollars also help support a wide range of student activities at the university, not just Student Media. Money spent on campus stays on campus.
OUR MISSION The mission of Advertising and Distribution Services of Georgia Southern University Student Media is to financially support the endeavors and missions of the various publications by supplementing university allocated funds. By providing a semi-open forum for businesses and organizations, we build relationships and network with clientele and provide quality products and services. Our services provide the university community with information about various community offerings, while still striving to uphold the values and mission of Georgia Southern University and Student Media. ADS reserves the right to refuse any advertising from any advertiser.
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GCPA ACCOMPLISHMENTS 1st Place Awards General Advetising
2008, 2009, 2010 and 2011 Georgia College Press Association Awards
DEMOGRAPHICS
22,000 STUDENTS
80% STUDENT READERSHIP
8,000 NEWSPAPER CIRCULATION WEEKLY
SPENDING STATISTICS MILLION is spent annually on local goods and services by GSU students, which still doesn’t account for faculty and staff. Advertising in Student Media publications is a dependable, proven and cost-effective way to reach this market and attract new customers.
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Publications THE GEORGE-ANNE SNACKS FOR SOLDIERS
CAMP LAWTON RECOGNIZED
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APR SCORES INCREASE ATHLETIC PROGRAMS IMPROVE ACADEMIC PROGRESS REPORT
VOL 85 ISSUE 2
New Paulson postponed BY JACKIE GUTKNECHT The financial need for the expansion of Paulson Stadium and the new Football Operations Center has not been met yet, but is expected to be reached this fall. “We have to raise $10 million before we can start building the Football Operations Center, and we only have $6 million now. Once we get the rest of the money we will continue and build,” said John Mulherin, President of the Georgia Southern University Athletic Foundation. The Football Operations Center is a 57,000 square foot building that will be located on the east end of Paulson Stadium, on Lanier Drive and will include a life-size statue of Coach Russell, the GSU
NEW SHOOTING CENTER MONKEN VS ERK & PAUL FREEDOM’S LANDING
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Thursday, June 28, 2012 Georgia Southern University www.thegeorgeanne.com Volume 83 • Issue 12
The George-Anne staff
THE REFLECTOR
SLICE OF SUMMER
Hall of Fame and a new scoreboard. Mulherin said that it is the single largest, privately funded project in the history of GSU. Mulherin said that the other $4 million needed to complete the quota would have to come from private funding when the football season begins. There is also a plan to expand the seating at Paulson Stadium, to add more seats for students. The seating expansion that will add 4,000 more seats will not happen unless the student body agrees on it. “The way we are going to progress is we are going to approach the student body, we’re going to have meetings and through social media we are going to talk to the students about a fee that would be designated to pay for the addition of these seats,” Athletic Director Sam Baker said. See STADIUM, Page 12
Large-scale small feel?
Student overcomes obstacles BY KELSEY ELAM The George-Anne contributor
Georgia Southern University student Kendra Etheridge made a come back this summer by enrolling in classes after enduring a three-month coma and endless therapy treatments. After surviving what should have been a fatal car accident, her doctors began calling her “miracle girl,” Etheridge, senior public relations major, said. The weekend after Kendra’s 23rd birthday, Sept. 19, she went home to celebrate the occasion with her family. That Saturday she went to a game with her father and out to dinner with her parents, but that’s all she remembers from that weekend, Etheridge said. “I don’t remember the entire weekend. I remember coming home and going to the game and going out to eat at Papa John’s, and then I went
to sleep,” Etheridge said. “I thought I was a dream for three whole months, but I was in a coma.” On Sunday of that weekend she was traveling back to GSU, where she had been attending school since 2008. She took exit 126 off of Interstate-16 and stopped at the stop sign. Not aware of the pick-up truck coming towards her, she pulled out and was immediately hit on the driver’s side door, Etheridge said. “I was airlifted to the Shepherd Center in Atlanta, and I stayed there for eight months,” Etheridge said. “I almost died in the helicopter twice because my blood pressure and heart rate kept dropping.” Etheridge said before the accident, she was an athlete. She was a competitive gymnast for eight years and won two state championships, and when she was 13 years old she quit gymnastics See MIRACLE, Page 3
Follow us on Twitter @TheGeorgeAnne
Demario Cullars/The George-Anne
Curtis Fink, President Brooks Keel and Dr. Tammie Schalue hand out large slices of watermelon at the GSU community during the 65th annual watermelon cutting tradition. See the full story on page 6.
Newsroom 478-5246 Advertising 478-5418 Fax 478-7113
PO Box 8001 Statesboro, GA 30460
The George-Anne is the official student newspaper of Georgia Southern University. It was first published by the freshman class of the Georgia Normal School on April 12, 1927, and has continuously published since then, making it the longest-running newspaper in Bulloch County. The George-Anne has a twiceweekly circulation of 8,000 papers, distributed in over 40 locations on campus and in various businesses in Statesboro. The paper places a large focus on campus news and sports, but as Georgia Southern has grown, a continued emphasis has been placed on issues and events in and around the town of Statesboro.
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WINTER 2011 • Southern Reflector Magazine • 1
The Reflector is a general interest, studentproduced news magazine. The magazine is full-color, glossy and is produced three times duringt the school year: fall, winter and spring. Copies are distributed at on-campus locations, but also in more than 25 off-campus spots. All of these locations are left stocked for several months to insure that ads reach the off-campus community.
GAMEDAY MAYDAY
LANTERN WALK THE
FALL 2011
THE OFFICIAL PUBLICATION OF GEORGIA SOUTHERN UNIVERSITY COMMENCEMENT CEREMONIES
Game Day May Day is a special publication featuring exclusive coverage, including in-depth information on the Eagles and their opponents, traditions, rivalries and player profiles. Rosters for each team are included to ensure fans can identify each and every player. This special publication is handed out at GSU tailgating events and pep rallies.
OUr House
The official publication of Georgia Southern graduation is handed out at graduation, and contains important information about the graduates, the ceremony and the university. Named for a Georgia Southern tradition, The Lantern Walk is a must have.
OUr NEIghborhood
OUR
NEIGHBORHOOD Georgia Southern University’s Official Off-Campus Housing and Restaurant Guide
2012 - 2013
The OďŹƒcial Guide To Georgia Southern Tradition And Wisdom By Students, For Students.
Our House Spring 2012
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Our House is published just in time for summer orientation. It highlights student organizations and campus life from a new student perspective. Our House is given to every student who goes through SOAR because of a partnership with Georgia Southern Admissions. Because every student and parent receives a copy of this guide, your ad is reaching your target audience in a way no one else can offer. Space for offcampus advertisers is limited, so be sure to reserve your space early.
Our Neighborhood is a guide to off-campus student life. It began as a resource for housing information, but with the growth in Statesboro and GSU, we have expanded it to include restaurants, shopping and the Statesboro social scene. We offer this guide every November, but its shelf life will be the whole year.
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Display ad information THE GEORGE-ANNE Full Page ....................... 10.25” x 10.25” Three Quarter Page ......... 7.5” x 10.25” Half Page .............................. 5” x 10.25” Quarter Page ........................ 5” x 5.25” Eighth page....................... 5.25” x 2.53” Full Spread ............................. 5” x 5.25”
COLOR $75/ad
Eigth Page 5.25” x 2.53”
Quarter Page 5” x 5.25”
PRINT RATES LOCAL RATES (UNIVERSITY AFFILIATED)
Half Page 5” x 10.25”
Full Page........................................ $450 Three Quarter Page ..................... $348.50 Half Page ...................................... $225 Quater Page ................................. $112 Eighth Page ................................. $56.25 Fulll Spread .................................. $760
NATIONAL RATES (NON UNIVERSITY AFFILIATED) Three Quarter Page 5” x 10.25”
Full Page ....................................... $700 Half Page ...................................... $350 Quarter Page ............................... $175 Eight Page .................................... $112 National Inserts ........................... $100
ONLINE RATES
Banner Ad
Box Ad
BANNER (900 x 125 pixels) ..................... $100 / week We accept .jpegs or .png files must be 72 dpi for upload. BOX AD (312 x 315 pixels) ........................ $ 50 / week
OUR RATES
THE REFLECTOR Full Page .......................... 8.5” x 11” Half Page ......................... 8.5” x 5.5” Quater Page .................. 4.25” x 5.5” Full Page Spread .............. 17” x 11”
Quarter Page 4.25” x 5.5”
STANDARD RATES Full Page ..................................... $800
Half Page .................................... $250 Quater Page ............................... $125 Fulll Spread ................................. $800
SPECIAL PLACEMENT
Half Page 4.25” x 5.5”
Back Cover ................................. $700 Inside Back Cover ...................... $600 Inside Front Cover ..................... $600 Page Three .................................. $600
REQUESTED PAGES
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Standard rate plus an additional $75
OUR HOUSE AND OUR NEIGHBORHOOD
Half Page Vertical 2.75” x 8.5”
Full Page ........................... 5.5” x 4.25” Half Page Horizontal ....... 5.5” x 4.25” Half Page Vertical ............ 2.75” x 8.5”
OUR RATES STANDARD RATES
SPECIAL PLACEMENT
Full Page .................... $800 Half Page H. ............. $400 Half Page V. .............. $400
Back Cover ................. $1100 Inside Back Cover ...... $1000 Inside Front Cover .... $1000 Page Three ................. $1000
Half Page Horizontal 5.5” x 4.25”
SPECIAL EDITIONS GAMEDAY MAYDAY Full Page ...................... 10.25” x 10.25” Half Page ............................ 5” x 10.25” Sponsorship Spread ............. 5” x 5.25”
Eigth Page 5.25” x 2.53”
Half Page 5” x 5.25”
OUR RATES
Half Page 5” x 10.25”
Full Page......................................... $425 Half Page ....................................... $225 Quater Page .................................. $112 Sponsorship Spread ..................... $760
COLOR $75/ad Three Quarter Page 5” x 10.25”
THE LANTERN WALK Full Page ...................... 10.25” x 10.25” Three Quarter Page ........ 7.5” x 10.25” Half Page ............................ 5” x 10.25” Eighth page....................... 5.25” x 2.53” Full Spread ............................. 5” x 5.25”
COLOR $75/ad
Eigth Page 5.25” x 2.53”
Half Page 5” x 5.25”
OUR RATES
Half Page 5” x 10.25”
Full Page......................................... $425 Half Page ....................................... $225 Quarter Page ..................................$112 Special Placement ...................... $75
Three Quarter Page 5” x 10.25”
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Other options DISCOUNTS
INSERTS
THE GEORGE-ANNE
Prices listed below are per 1,000 pieces with a minimum order of 2,000 inserts required. Customer provides preprinted inserts delivered to the newspaper printer. (Address listed below). A two week minimum notice is required for inserts orders.
Running 8 or more ads on a schedule
$225.00 Insert LIMITATIONS Product samples and other non-standard inserts are subject to special billing. Insert samples required prior to decision on acceptance. Contact the business office with questions.
For university groups, student groups and nonprofit organizations.
Prepaying for each ad
Inserts must be shipped seven days prior to insertion date with insertion date listed on the shipment. Brunswick News PO Box 1557 Brunswick, GA 31521
Boro beat Our dining advertisement section including weekly specials from local restaurants and bars. Ads are ideal for promoting specials discounts, bands and more. Students look to this section to plan their social activities and is a must to catch the eyes of students.
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Ad Size
5.05” x 2.58” in $60
7 or fewer runs with color $45
8 or more with color
5.05” x 2.58”
5.05” x 2.58”
SUBMISSION INFO The George-Anne, Gameday Mayday and The Lantern Walk are printed at The Brunswick News. Magazines are printed at South Graphics in Claxton, Ga.
DEADLINE SCHEDULE
THE GEORGE-ANNE Reservation for placement in Tuesday’s paper must be made by the Friday before. Reservation for placement in Thursday’s paper must be made by the Tuesday before by 12 p.m.
DEADLINE SCHEDULE
MAGAZINES 2012-2013 Reflector / Fall Ed. ........... Sept. 14 Neighborhood Fall Ed. ..... Oct. 12 Lantern Walk Fall Ed. ....... Nov. 16 Reflector / Winter Ed. ...... Nov. 30 Reflector / Spring Ed. ....... Feb. 12 Southern Lampoon ........... April 6 Lantern Walk Spring Ed. ... April 6 Our House ......................... March 28
AD/ARTWORK GUIDELINEs • • • • • •
Send your ad or artwork at 300 dpi. No artwork from the Web. Color ads must be in CMYK format. We accept .jpeg, .tiff, and .pdf file formats. If artwork is created in illustrator, fonts must be converted to outlines. Microsoft Publisher or Word files will not be accepted. Artwork for magazines must have a .25 bleed.
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Publication Dates The George-Anne 2012-2013 Regular Dates of publication
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MAGAZINES Reflector Fall Ed. ................. Oct. 10 Miscellany Fall Ed. .............. Oct. 24 Our Neighborhood .............. Nov.28
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Lantern Walk ......................... Dec. 12 Reflector Winter Ed. ............ Jan. 17
Reflector Spring Ed. ................ March 19 Southern Lampoon ...................... April 1 Miscellany Spring Ed. ................. April 8 Lantern Walk Spring Ed. ........... April 18 Our House .................................... May 7
GENeral Policies GENERAL STANDARDS
Advertising is not acceptable that tends, in the opinion of the Executive Board of Student Media, to destroy the confidence of the consumer. This includes advertising that is misleading, inaccurate, fraudulent, deceptive or ambiguous. The Executive Board or Director reserves the right to reject advertising that makes misleading claims or uses art or words that impugn or degrade sex, sexual orientation, race, national origin, creed, color, disability or age. Student Media reserves the right to reject advertising that promotes illegal activity or activity detrimental or damaging to the University and its educational mission. Student Media further reserves the right to reject any advertising that is deemed objectionable due to subject matter, illustration and/or content.
ALCOHOL POLICY
Georgia Southern University encourages the responsible use of alcohol by its students, faculty, staff and community. Advertisements for beer, wine and other alcoholic beverages may be accepted but must conform with Georgia Southern University Alcohol and Other Drugs Policies. Advertising for alcoholic beverages must include the following statement: If you are under the age of 21, it is against the law to buy alcoholic beverages. Advertising for alcoholic beverages will not be accepted if it is discriminatory, encourages high-risk consumption or places an emphasis on quantity or frequency of use. Alcohol should not be the only or central themes of such advertisements.
BILLING
Invoices and tear sheets will be mailed upon publication. Payment is expected within 30 days, unless you have agreed to prepay for a 10% discount. A service fee of $25 is imposed for ALL returned checks. Customers who receive a discount for bulk space purchases, and who do not fulfill their commitment will be subject to and liable for backbilling (a recalculation of their account less unearned discount).
ACCEPTANCE
Student Media reserves the right to refuse any advertisement. Beer/wine.................yes* Mail-order.................yes Liquor/spirits............yes* Tobacco....................yes R-rated.....................yes* X-rated.....................yes* Research services....yes Weapons..................yes Denotes advertisement which needs the appropiate disclaimer and in necessary situations to be approved by the Student Media Executive Board.
SPECIAL PLACEMENT
All ads are placed in the newspaper on a ROP (run of paper) basis. Requests for special placement in various sections of the paper will be given priority for a surcharge of 25%.
ACCOUNT MANAGEMENT
Please direct all inquiries regarding billing, statements, special account arrangements, and related mattters to the Business manager or Administrative Assistant.
ADVERTISING LIMITATIONS
Any ad over nine inches in height will be billed for the maximum height for the page (11 inches).
INDEMNIFICATION
By placing an ad, advertisers agree to indemnify Student Media, Georgia Southern University, its students and staff, and to hold them harmless from any claim that may arise in connection with any advertisement placed, service offered or activities related to media operations.
FORMAT
Student Media reserves the right to refuse or edit customer provided ads which are not the right size, contain grammatical errors or are not formattted for newspaper reproduction. Student Media is not responsible for errors which are the result of customer-provided ads not adhering to Student Media file guidelines.
POLITICAL ADVERTISEMENT
All ads considered political in nature by Student Media staff members must be pre-paid before publication and must include the line Paid Advertisement along with the advertisers name and contact information.
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MAILING ADDRESS F.I. Williams Center Room 2023 PO Box 8001 Statesboro, GA 30460 FAX (912) 478-7113
WEBSITE
www.thegeorgeanne.com
ADVERTISING OFFICE ads1@georgiasouthern.edu Phone (1) (912) 478-5418 Phone (2) (912) 478-0566 Fax- (912) 478-7113
PRODUCTION
ads@georgiasouthern.edu ads1@georgiasouthern.edu
MARKETING
executive@georgiasouthern.edu
BILLING
Administrative Assistant (912) 478-7459
NEWSROOM
gaeditor@georgiasouthern.edu (912) 478-5246
BUSINESS DEPT. Chloe Douglas Business Manager (912) 478-5418
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