2 concept

Other reasons why people choose to go to the cinema included:

New Films

Several responses mentioned the excitement of going to the cinema when a film is newly released. The anticipation of a film that we have been waiting on for some time can make the cinema experience even more thrilling. The contrast between the long wait and the shorter experience of going to see the film interests me and is something I will consider going forward with my own project.

“The full immersive experience. It’s much easier to become focused and really fully enjoy a film when watching it at the cinema.”

Many people mentioned the immersion at the cinema, and that there is no distraction, especially from phones. Not being able to pause the film to use our phones or talk in the cinema allows us to focus on enjoying the film.

Event

Some responses described cinema as an event - a treat for special occasions or a different activity to do with friends and family. Considering that almost half of people surveyed said that they visit the cinema every few months, it seems like the full experience is something that people like to do on occasion, to savour it and enjoy it more.