2 concept STORYTELLING

Many people said that their favourite film was well-written - they enjoyed the story, character development and plot twists. Good storytelling can draw us in to characters and their situations, and help us to understand our own place in the world. Stories can connect to our own emotional experience, provide new ways of seeing and bring people together. I’d like to bring this into my own work by designing not just a static space but a journey.

“I watched it all the time when I was younger and it brings back good memories.”

Some people mentioned films that they watched when they were children, naming them as their favourites because of the comfort and memories that are connected to the film. Film can often connect with us nostalgically, whether it is through the world or characters created or the fact that we watched it when we were younger. I think that considering the emotional connection and response that films have on us, it is important to highlight both old and new films, films from across the globe, and films made by or about lots of different people.

Several survey respondents mentioned soundtracks being crucial to their enjoyment of the film. Music can further connect us to characters, and allow us deeper insight into the story. I aim to explore all the senses within my design, creating a fuller experience, focusing especially on sound.

Overall, the survey has allowed me to gain insight into the place film has in our lives.

I found that many people watched films as a form of escapism, to be immersed in a world different from their own. Many people enjoy the nostalgia that comes with their favourite film, while others favour the soundtrack or storytelling.

The survey has also allowed me to further understand film-watching habits, what draws people to choose the cinema experience and what might be improved. Hearing stories of cinema memories reinforced my understanding of the importance of film and the impact it can have on people of any age, especially considering how much people remember of their first visit to the cinema.