Inaugural Canadian Cherry Month kicks off July 15

It’s for good reason that the BC Cherry Association (BCCA) is launching Canadian Cherry Month July 15-August 15, 2023. Most of Canadian sweet cherries – 95% -- are grown in British Columbia by more than 400 growers who market 20,000 tonnes each year. BC cherries are highly prized in export markets, but there’s a hungry domestic market too.

“We are thrilled to launch the inaugural Canadian Cherry Month and to recognize the incredible contributions of cherry growers to Canadian agriculture, the economy and food supply,” said Sukhpaul Bal, president of the BCCA. “We invite all

Canadians to join us in celebrating this delicious and nutritious fruit and to support our Canadian cherry industry by enjoying the best tasting cherries in the world.”

From July 15-August 15, 2023, Canadians can participate in a variety of cherry-themed promotions across the country. There will be Canadian Cherry recipe contests, photo contests, and in-store retail cherry celebrations.

During Canadian Cherry Month, retail grocers are encouraged to participate in a national retail display contest.

The BCCA will provide downloadable, customizable marketing and messaging assets to support the program as well as great prizes for contest winners.

To support the program, the BCCA will be executing a national consumer campaign comprised of contests, promotions, a digital ad campaign and PR campaign.

Cherries have a long and rich history in Canada, dating back to the late 1800s when cherry trees were first planted in the Okanagan Valley. Today, cherry farming has become an integral part of British Columbia’s agriculture industry.

British Columbia’s unique climate and rich soils in the Okanagan, Similkameen, and