NATIONAL REACH
MEDIA PLANNER
2021 INTEGRATED MEDIA SOLUTIONS CONNECTING BUYERS AND SELLERS IN THE CANADIAN PRODUCE INDUSTRY
@growernews
thegrowernews
www.thegrower.org
WELCOME TO THE GROWER
BUSINESS NEWS FOR CANADIAN GROWERS
Every day, every week, every month. The Grower offers news on several channels to more than 11,000 readers. We’re trusted to have up-to-date news as well as in-depth analysis of the trends. That trust is earned because we’re in touch with the newsmakers, the opinion leaders and the policy makers. That’s been especially true since the outbreak of COVID-19. The Grower is more than a monthly newspaper. It’s an e-newsletter, Fresh News from The Grower. It’s a website www.thegrower.org. It’s a source for timely The Grower Calling podcasts. And it delivers breaking news, as it happens, through @growernews. The Grower. Yesterday, today and tomorrow. Delivered by a seasoned horticultural team.
READER PROFILE
Our typical reader is a business owner or manager responsible for high-value, edible horticultural crops. Major commodities include: apples, tender fruit, grapes and berries to garlic, ginseng, potatoes and field vegetables. Growers of greenhouse vegetables such as tomatoes, peppers and cucumbers are also included in our database. Altogether, these commercial Canadian enterprises produce fresh produce with a 2019 farmgate value that tops $5.7 billion.
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Published – First of every month Frequency – 12 times per year Distribution – National English Circulation – 11,000 Readership – 35,000+ Editorial profile – Commercial fruit and vegetable growers Publisher – Ontario Fruit and Vegetable Growers’ Association Website – www.thegrower.org E-newsletter – Fresh News from The Grower Rates effective November 1, 2020 to October 31, 2021
WELCOME TO THE GROWER
CROSS PLATFORM INTEGRATION PRINT Printed 1st of every month, 12x per year
MAY 2020
CELEBRATING 141 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION
NEW WORLD ORDER
Coping with the changing rules of engagement
PODCASTS Sponsorship opportunities available with cross-platform promotion.
THEGROWER.ORG
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KAREN DAVIDSON “When are your workers out of quarantine and in the field?” Unimagined just two months ago, it’s become the most pertinent question this topsy-turvy spring. And it’s the bizarre reality facing growers lucky enough to be allocated workers arriving on chartered planes from Jamaica or Mexico in the new world order of the COVID-19 pandemic. Schuyler Farms near Simcoe, Ontario is one of many coping with these turbulent times. Two brothers Drew and Marshall Schuyler, along with Marshall’s
sons Brett and Ryan, now manage 790 acres of sour cherries and 969 acres of apples. Nine of their essential temporary foreign workers had arrived before the federal travel ban was issued. On April 3 they were very fortunate to receive another 26 workers from Jamaica. These additional workers have emerged from 14 days of self-isolation under some of the most stringent quarantine rules in the country, as has been decreed by the Haldimand-Norfolk Public Health Unit. The controversy? Regardless of bunkhouse size, only three people are allowed. “Most of our workers have historically
come from Trinidad,” explains Ryan Schuyler. “The country is in total lockdown, but right now we have one worker on his front porch in Trinidad, sitting on his suitcase waiting for permission to come.” Personal boundaries Pe Persona Person Perso Pers Per b bo bou boun bound bounda boundar boundari boundarie Never before has so much been at stake for the entire food chain. The closures of protein packing plants across Canada – chicken, pork and beef - in mid-to-late April are a cautionary tale. Distancing measures and personal protective equipment (PPE) will be the order of the day for fruit and vegetable
packing lines this summer. “Availability of PPE to the industry’s packing sheds is an issue we’ve already brought forward to the Prime Minister’s office in early April,” says Jane Proctor, vice-president, policy and issues management, Canadian Produce Marketing Association (CPMA). As the crisis stretches into the months ahead, health safety needs will require cleaning and sanitizing chemicals to maintain good agricultural practices, handsanitizing materials, and harvest crew PPE such as gloves and face coverings.
C Continued Co Con Cont Conti Contin Continu Continue on o page p pa pag 3
INSERTS Target your prospects by commodity geography or postal code. Cheaper than Canada Post. Direct mail also available.
MOBILE OPTIMIZED WEBSITE Reach growers in their pick-up trucks where decisions are made.
WEEKLY E-NEWSLETTER Open rate is double the industry standard. Generates 11k hits on the website every month.
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PRINT EDITORIAL CALENDAR
november 2020
SOIL HEALTH & CROP NUTRITION
december 2020
GRAPES, VINEYARDS & BERRIES
Showcase your virus-free rootstock with best-before order dates. Highlight performance trials for vegetable seed. New varieties for early, mid to late season? This is the best slot before #plant2021.
Barred from extensive travel and field days in 2020, grape and berry growers will be keen to learn about latest products and techniques for the next year. Put forward what’s new in equipment, as well as crop protection products and resistance management.
bOOk AD sPACE Oct 15, 2020 AD COPy DuE Oct 20, 2020
A droughty 2020 underlines the importance of vigorous plants to withstand extreme conditions. Rev up this discerning audience about cover crops for soil fitness. Talk about your foliar solutions and optimal timing. Underscore the role of stewardship in terms of right source, right rate, right time and right place to optimize root-soil dynamics. bOOk AD sPACE Nov 16, 2020 AD COPy DuE Nov 20, 2020
MAKING DECISIONS IN COVID’S SHADOW
CROP PROTECTION/ SPRAYING/POTATOES
WORKER HEALTH & SAFETY
Online or not, it’s time to order inputs for the 2021 season. Trade shows a problem? In-person meetings few and far between? The Grower helps you “step up and be seen.” We can put you in front of your customers - early and often.
The most anticipated issue of the year is chock full of the latest technical information on new crop protection products and expanded labels, as well as spraying techniques. Showcase your solutions and strategies.
Raise awareness of your solutions to keep all workers and staff safe. Personal protective equipment, trailers, food delivery services and government agencies all have a role to play in the new world of COVID-19. Plan and be prepared for the 2021 planting season.
SEED & ROOTSTOCK
february 2021
Timely, savvy decision-making. Always in season.
bOOk AD sPACE Jan 15, 2021 AD COPy DuE Jan 19, 2021
march 2021
Potato growers are seeking ways to optimize their inputs from seed and crop protection to equipment. Highlight what’s new in the seed, fresh and processing potato sectors. bOOk AD sPACE Feb 16, 2021 AD COPy DuE Feb 19, 2021
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january 2021
bOOk AD sPACE Dec 11, 2020 AD COPy DuE Dec 18, 2020
april 2021
NEW
bOOk AD sPACE Mar 15, 2021 AD COPy DuE Mar 19, 2021
PRINT EDITORIAL CALENDAR IRRIGATION & WATER MANAGEMENT
LOGISTICS & TRANSPORT TECHNOLOGY
BUSINESS MANAGEMENT
Introduce the equipment and software that’s going to take the labour out of irrigation. Underline best management practices and equipment for treating washwater.
The world pandemic underscored the importance of getting fresh produce and stored inventory to customers on time. Showcase your software. Introduce temperature control products that can ensure the cold chain remains intact.
Human resource managers are looking for support whether it’s a better way to fill out Labour Market Impact Assessments or to track worker timesheets. Provide banking, insurance or payroll solutions. Offer your time-saving and analytical services.
bOOk AD sPACE Apr 16, 2021 AD COPy DuE Apr 20, 2021
bOOk AD sPACE May 17, 2021 AD COPy DuE May 20, 2021
bOOk AD sPACE June 15, 2021 AD COPy DuE June 18, 2021
EQUIPMENT & NEW TECHNOLOGY
GREENHOUSE INNOVATION
august 2021
september 2021
STORAGE, CONTAINERS & PACKAGING
Bring the latest from global equipment manufacturers to the front step of growers, highlighting the technology that’s most adaptable to Canada. Tractors, planters, weeders, harvesters, optical sorters, packing lines, labelling equipment – they all fall into this category.
This sector relies on global solutions and local execution. Showcase what’s innovative in lighting, water management, pest and disease control, and seed varieties.
Calling all refrigeration companies, corrugated container companies, design services and packaging companies. Having the right package for the right end user will be critical for 2022.
bOOk AD sPACE July 16, 2021 AD COPy DuE July 20, 2021
bOOk AD sPACE Aug 16, 2021 AD COPy DuE Aug 19, 2021
bOOk AD sPACE Sept 16, 2021 AD COPy DuE Sept 20, 2021
may 2021
K BAC IN!
june 2021
july 2021
october 2021
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NEW
[
[
bOOkING yOuR AD
ADVERTISING RATES sIZE
RATE
Full Pg
$3180.87
Back Page
$3384.36
Jr. Pg
$1973.62
1/2 Pg
$1709.10
1/3 Pg
1/4 Pg
$1298.05 $895.66
Front Pg Banner $1043.06
Banner
$533.64
1/8 Pg
$450.00
3 Column
Bus. Card
$340.09
$228.46
[
(Gross, per ad)
AD SPECS uNIT
colour
+ $925.00 COLOuR FEE
+ $610.50 COLOuR FEE
+ $314.50 COLOuR FEE
WIDTH
DEPTH
Back Page
10.32”
Jr. Page
8.223”
11”
1/2 Page
10.32”
7.5”
6.125”
6”
Full Page
1/3 Page
1/4 Page
Front Page
10.32”
6.125”
10.32”
15”
15”
8”
2”
Banner
10.32”
2”
1/8 Page
4.028”
4”
3 Column
Bus. Card or
6.125”
4.028”
2.014”
2”
2”
4”
** 5% FREquENCy DIsCOuNT APPLIED TO THREE OR MORE ADs bOOkED AT THE sAME TIME.
MARKETPLACE
MECHANICAL SPECS • The Grower is printed web offset • Number of columns per page: 5
ADs PLACED IN MARkETPLACE ARE AT A RATE OF $3.15 PER LINE. PRICE INCLuDEs COLOuR.
• Type page: 10 1/2” x 15 1/4”
• Trim page: 11 3/8” x 16” on a 32” web
• Bleed available on centre spread only
** Discount applies when paying media planner rates. Does not apply to previously discounted rates.
Rates effective November 1, 2020 6
uNsOLICITED TEsTIMONIALs
COMPLIMENTS FROM LOYAL READERS “The digital newsletter gives me the opportunity to quickly get up-to-date information once per week which can help in making management decisions. It’s nice to know the issues that are facing horticulture for the week, and how other farmers are progressing. The articles that are below each headline are usually short so reading time is kept to a minimum.”
~ KYLE OAKLEY, GOLDSMITH’S ORCHARD MARKET, THORNBURY, ON
“For us, The Grower is excellent. It’s a national newspaper and we have customers coast to coast. It’s important to receive fresh updates in vegetables – potatoes, carrots and onions. It’s always a good report.”
~ CYRIL VACHON, EQUIPEMENT CAPITAL, ST. AMBROISE, QC
“The Grower delivers relevant editorials from the grower’s perspective. The newspaper is our go-to for updating the industry with our news releases and an informative resource for DelFrescoPure on industry growth or challenges!”
~ JAMIE D’ALIMONTE, DEL FRESCO PURE, KINGSVILLE, ON
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INsERTs
TARGETED INSERTS The Grower has the ability to identify subsets of its database. You can select your target market by commodity, province, and/or postal code. Your pre-printed brochures, flyers, catalogues, and post-it-notes can be distributed monthly in The Grower publication. The Grower must sign off on all inserts seven business days prior to distribution.
pricing
select a 1 commodity
bAsED ON COsT/k
uNDER 4 PGs $410 Polybag (optional) $585 Extra weight - charges will apply
sizing
Maximum Size: 8” x 10.5” Minimum Run: 1000 pieces Total number of papers: 12,000 per month
choose a 2 province
sPLITs
Specific databases can be identified by commodity, province and/or postal code. One time charge - $275.00
mail your 3 insert SHIP INSERTS TO: Attn: Frances Agostini
4 PGs + $490.00 $650.00
POsT-IT NOTEs
$48 - $58/M
Standard 3” core One time set-up fee: $120.00 Split charges may apply.
All inserts must be sent to Data Media one week prior to insertion date. The Grower has the right to approve all media prior to mailing.
Data Media Inc. 3400 Ridgeway Drive, Unit 5, Mississauga, ON L5L 0A2 8
PH: 416-701-2264
PODCAsTs
PODCAST OPPORTUNITY
The Grower invites clients placing a minimum of a 1/4 page print advertisement to take advantage of a new, exciting way to extend reach. Do you have important research to share? Are you taking a new product to market? Reinforce your advertising with a sponsored 10-minute podcast distributed directly to The Grower’s audience. Choose one of the three packages below that best suits your needs. Basic Recorded podcast, 10 minutes or less, provided to The Grower $250
Interview Only On-air interview by The Grower editor with provided questions $350
INCLuDED IN PODCAsT sPONsORsHIP
Full Support Questions prepared by The Grower editor for 10-minute podcast $750
• Company mentioned as a sponsor within the podcast (average 175+ listens per podcast) • Opportunity to mention podcast link in the print advertisement • Company logo, with a link back to your website, will be listed on The Grower’s podcast page • Podcasts will be hosted on SoundCloud, iTunes, etc.
• Podcast will be tagged/mentioned as sponsors once in social media promotion • Podcast will be included in Tuesday morning e-newsletter, Fresh News from the Grower (3,000+ subscribers) • Podcast will remain on The Grower website as a searchable item
EDITORIAL APPROVAL
TIMELINEs
All podcast submissions must be approved in advance by The Grower’s editor.
The Grower requests two weeks of lead time to record the podcast in advance of print deadlines, the 15th of the month preceding publication.
DIGITAL SPONSORED CONTENT NEW
Share a dynamic company profile or showcase innovation in your business on The Grower’s award-winning website, www.thegrower.org. You will receive one page on www.thegrower.org under the heading or tag of your choice (check website for available tags). Your post will have a title and up to three images (750 x 500 pixels). Your page will also include your logo at the bottom of your article with a hyperlink to your website. Your article can be up to 500 words. 1 month 3 months 6 months 12 months
$1500 $1750 $2000 $2500
1 tweet/Facebook post 2 tweet/Facebook posts 3 tweets/Facebook posts 4 tweets/Facebook posts 9
DIGITAL ADVERTIsING
AVAILABLE BANNER SIZES AND FORMATS
Depending on your needs, you can run one or multiple banners simultaneously. Choose from the following ad formats: LEADERBOARD
TALL SKYSCRAPER
Appearing at the top of all thegrower.org pages, this
This 300 X 600 px banner can be
cross-section of site visitors.
category page or along side the
1170 x 130 px slot is designed to reach the largest
1170 x 130 px
300 x 300 px
displayed on the home page, a content of a specific article. VIDEO
MEDIUM SQUARE
Appearing on the homepage this 300
Featured on the homepage, category
your video campaign.
page and content pages, this 300 x
300 x 600 px
x 300 px slot is designed to house
300 x 300 px
300 px banner is sure to boost views
and clicks to your company profile.
BANNER SPECIFICATIONS HTML5 FILES
LINKS
These files must be provided in SWF format. The
The full URL should be provided in the following format:
interactivity. All files must be under 1 mb.
than a web page (ie. PDF document) the document must
SWF file must not contain any embedded links or
IMAGE FILES
Ads provided in image format must be of file type JPG, PNG or GIF. GIF files may be static or animated. PNG and GIF
files should not have any transparency. All files must be under 1mb.
http://www.yoursite.com. If a link connects to media other be available via a web link (http://www.yoursite.com/
document.pdf) on the advertiser’s site or a third-party
service. The Grower does not provide hosting for these documents.
DESIGN OF ONLINE ADS IS AVAILABLE AT A NOMINAL FEE
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DIGITAL ADVERTIsING
WWW.THEGROWER.ORG Ad Type | size
Position
Tall skyscraper 300 x 600 px Medium square 300 x 300 px
Leaderboard (top) 1170 x 130 px
1 month
3 months
6 months +
Entire site Home page Category page
1000 500 400
800 400 320
600 300 240
Entire site Home page Category page
500 250 200
400 200 160
300 150 120
Entire site Home page Category page
(Also applies to video ads/links)
$/MONTH
1000 500 400
800 400 320
600 300 240
Campaigns less than 4 weeks in duration add 15% to published rates. No surcharge applies for multiple campaigns when booked as one media purchase. All rates are net. Billing is monthly. A 15% discount applies to all prepaid advertising orders. Visa, MasterCard accepted.
WEEKLY E-NEWSLETTER Ad Type | size
Position
Video link 750 x 500 px thumbnail + 50 word description + URL link
Middle of e-newsletter
329
Company news link 750 x 500 px thumbnail + 50 word description + URL link
Middle of e-newsletter
329
sponsor banner bar 720 x 300 px + URL link
Middle or bottom of e-newsletter
329
sponsor 720 x 300 px
$/WEEk
279 RESERVED UNTIL 2022
Lead Banner (Top)
ph: 866-898-8488 x 221
email: advertising@thegrower.org 11
CONTACTs
THE GROWER TEAM
print + digital sales
editor
accounting
digital specialist
Carlie Melara
Karen Davidson
Doug Wilkinson
Deanna Hutton
P: 519-763-8728 ext. 221 TF: 866-898-8488
advertising@thegrower.org
P: 416-557-6413
editor@thegrower.org
@karen4growers
P: 519-763-8728 ext. 114
P: 519-763-8728 ext. 116
accounting@ofvga.org
dhutton@ofvga.org
F: 519-763-6604
F: 519-763-6604
VISIT US HERE
2021
Ontario Potato Conference
CPMA Convention and Trade Show
Muck Vegetable Growers’ Conference
Canadian Greenhouse Conference
TBA, Guelph, ON
TBA, Bradford, ON
@growernews
March 2-4, Vancouver, BC
October 6-7, Niagara Falls, ON
thegrowernews
www.thegrower.org