The Grower Newspaper February 2011

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FEBRUARY 2011

CELEBRATING 131 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION

VOLUME 61 NUMBER 02

The ace of deal-making still has cards to play An industry veteran and recent Award of Merit winner plans succession By Karen Davidson As if he was in a wine cellar savouring a fine vintage, Adrian Huisman recalls: “1979 – that was a pivotal year.” The general manager of the Ontario Tender Fruit Producers’ Marketing Board has a legendary memory for the milestones of the industry. Understandably so, since he started working for the Vineland Station, Ontario organization out of adjoining hotel rooms at Prudhomme’s Landing Hotel in 1965. As it turns out, Huisman is also a master of the understatement. In 1979, he was still in the infancy of his 46-year career which saw the amalgamation of the fresh and processing tender fruit boards and the building of a permanent home for the tree fruit and vine industries. Adrian has seen many changes ranging from loading fruit on the floor of truck beds to palletizing, packaging evolution, conversion to metric, bilingual containers and new master cartons. He notes that one of the major changes has been in the area of retail consolidation. In the interim years, Huisman’s duties have included an everbroadening array of commodities, starting with peaches, plums, pears and cherries to fresh grapes and even briefly, apples. Every crisis imaginable has come across his desk from how to find markets for bumper crops of sour cherries and processing grapes to the plum pox virus, a disease that still threatens the industry today, a decade after its arrival. It’s for his deft

Inside Sweet or tart? A new way to slice apple markets

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OFVGA AGM highlights

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Focus: Smart crop protection products, smarter sprayers

Adrian Huisman, known as the ultimate deal-maker, poses in the office of the Ontario Tender Fruit Growers’ Marketing Board, St. Catharines where he is finalizing the program for the upcoming Strategic Planning session. It will include participants from a wide cross-section of the tender fruit value chain. Photos by Denis Cahill. grower newsletter that the California tree fruit growers have rejected their five-year-old marketing board due to dismal prices of fresh peaches. Those California trends impact prices in Ontario, regardless of the buy-local mantra. It’s clearly too

early to predict 2011 prices, but the Board’s Strategic Planning Committee will be meeting with the major retailers in early February to discuss common issues and build partnerships. Loblaw, Metro, Sobey’s and in the last two years, Walmart, are the

major players. Sixty per cent of Ontario’s peaches are sold in Ontario with another 35 per cent shipped to Quebec. The remainder goes to Atlantic and western Canada. Continued on page 3

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craftsmanship of solutions that Huisman was recently honoured with the Ontario Fruit and Vegetable Growers’ Association (OFVGA) annual Award of Merit. “His ability to organize, implement, oversee and complete projects has become widely recognized not only by his employers, the Tender Fruit and Fresh Grape Board’s, but also the broader scope of the fruit and vegetable industry in Ontario and Canada,” says Brian Gilroy, OFVGA chair. Huisman’s leadership and historical knowledge will be difficult to replace as succession plans are underway for his retirement in January 2012. Last fall, the board struck a human resources committee which is now advertising for a Marketing Director position to be filled by April 1. “Board members take succession planning quite seriously,” says Huisman. “They have no preconceptions as to who this person might be, but someone from existing produce distribution networks, retailers or wholesalers or even from another industry board or association might be interested. The plan is to go through a full growing and marketing season before I depart.” In the year ahead, Huisman will concentrate on board management, lobbying and government/ public relations. He doesn’t lack for issues to manage. Increasing production costs and our dollar at par with the U.S. make American fruit supplies more competitive. A close eye is kept on California growers who can ship from May through October from the fertile San Joaquin Valley. Their industry is also under pressure and growers there have removed 8,000 acres of peach production due to economics, an area larger than the entire peach production area of the Niagara Peninsula. Growers have switched to more profitable crops such as almonds and pistachios. Huisman also reported in his last

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