JANUARY 2020
CELEBRATING 141 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION
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INTERNATIONAL DISORDER
Showing face in the midst of trade wars
The backdrop of Lake Ontario conjures up the possibilities for profitable trade around the world. Bill George Jr. and his son Will have tasted that promise with exports of Icewine to China made from their Vidal grapes at Beamsville, Ontario. As chair of the Ontario Fruit and Vegetable Growers’ Association, George discusses trade wars and the increasing risks in global exports with many growers across the country. Photo by Glenn Lowson.
KAREN DAVIDSON To crack the ice, what better custom than a chilled, tulip-shaped glass of Icewine? It’s become Canada’s tradition when closing deals in China, the top destination for the dessert wine. Valued at $22 million annually, Icewine serves as a bellwether for trade relationships. And in 2019, trade was as frosty as the grapes that were crushed at minus 8°C.
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“Icewine adds value at the end of the season,” says Bill George Jr., Beamsville, Ontario. “It’s very important to my business – it’s about 10 to 15 per cent of our revenue.” Due to strained diplomatic relations with China during 2019, Canadian growers and agri-businesses have been skittish about visiting the world’s second largest economy. One exception was Richard Slingerland, vice-president of sales for Pillitteri Estates Winery. With
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50 per cent of the winery’s Icewine exports destined for China, he travelled to its largest annual wine trade fair in Chengdu, a southwestern city brimming with 15 million people. “Usually 20 Canadian wineries go to this March event, but only two of us went in 2019,” says Slingerland. “It’s important to show face. It’s a strategy that paid off for us in maintaining export sales.” Back home, the winery as a tourist
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destination in Niagara-on-the-Lake, Ontario didn’t fare as well. There was a 35 per cent decrease in traffic in 2019 because China issued fewer visas to its citizens for travel to Canada. As the second-most visited winery in Canada with 250,000 annual guests – many of them Chinese – the bottom line is severely dented.
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Grapes, vineyards and berries
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