The Grower June 2015

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JUNE 2015

CELEBRATING 136 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION

VOLUME 65 NUMBER 06

LOCAL FOOD MATTERS

Local produce: hot demand for cool products

Local Food Week is celebrated June 1- 7 in Ontario (#loveONTfood). While it’s a perfect time to shine the spotlight on first-of-season produce such as asparagus, strawberries and rhubarb, it’s a tad early for the bulk of produce still to come. Not to worry. The Canadian supply chain from growers to retailers already have ambitious plans for more local food than ever. Factors such as the CanadaGAP food safety program and consumer demand are buoying that optimism. Photos (counter-clockwise) by Denis Cahill, Glenn Lowson and Foodland Ontario.

INSIDE Aerosol pheromones target oriental fruit moth Page 7 Garlic has room to grow

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Focus: Containers and packaging Page 16

www.thegrower.org P.M. 40012319 $3.00 CDN

KAREN DAVIDSON Asparagus, strawberries, rhubarb -- get ready for your close-up. Locally grown produce is hot, but the challenge is keeping it cool. With consumer demand on the upswing, growers are realizing that the cold chain is an important component to delivering improved quality, lower shrinkage and longer shelf life to retailers. “Forced air systems are gaining popularity,” says Dennis Bering, refrigeration design and sales for Penn Refrigeration, St. Catharines, Ontario. “Growers are realizing the importance of rapid cooling. It’s everything to improving sales.” The company is currently installing systems for peaches as well as leafy vegetables, broccoli and cauliflower. Several clients are upgrading refrigeration equipment for more consistent temperatures. The payoff? They

want to ensure consistent sales to retailers. “Local, organic and domestic – those are the three focuses of Sobeys this year,” says Frank Bondi, director of national procurement, fresh produce for Sobeys. “The goal is to buy local as long as possible. There’s less delivery time to our distribution centres.” That emphasis is playing out in several commodities. Bondi reports that Ontario-grown English cucumbers are now available 52 weeks of the year. While Ontario-grown sweet potatoes were available for 40 weeks, the expectation is for more product to move into other provinces. “We need more asparagus and more garlic,” says Bondi “ And consumers have a love affair with stone fruit. Retailers and customers prefer local. That’s why we’re talking to Vineland Research and Innovation Centre about organic peaches. We’re looking at all varieties of stone fruit – nectarines, plums – that

could be grown on the shoulders of the season.” Does this year’s weakened Canadian dollar vis-à-vis U.S. dollar fall into this embrace for local? “We can’t use the exchange rate as a reason to go local,” says Bondi. “Not to the degree we’re sourcing from Canadian growers.” Sobeys and other Canadian retailers are developing direct relationships with growers to fulfill their fresh produce programs. As Bondi explains, the first step is to have a food safety program in place. Depending on the commodity, that also means a cooling component. Vegetable grower Jack Streef, Princeton, Ontario can attest to that trend. Streef Produce is doubling its sweet potato acreage to 120 acres. “Retailers have grown confident in growers who are on the CanadaGAP food safety program,” says Streef. “The industry has stepped up to the plate.” “We sold out earlier than

anticipated with last year’s inaugural crop,” he says. “The weakened Canadian dollar is going to affect our market – positively. There’s not going to be as much pressure from the U.S., with cost of trucking and exchange. A lot of consumers are paying more attention to local produce and freshness.” CanadaGAP statistics show that more than 2,600 Canadian producers are enrolled with the fastest-growing segment at the farm level as certified packinghouses request food safety compliance from growers to meet retailer standards. Ontario’s asparagus industry, for example, is now in growth gear with another 300 acres being planted, says Bernie Solymar, general manager, Asparagus Farmers of Ontario (AFO). With a total of 3,000 acres, that’s a sizeable increase for the years ahead. Those expansion plans are attributed to strong demand from retailers. CONTINUED ON PAGE 3


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