JUNE 2018
CELEBRATING 139 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION
THEGROWER.ORG
NO STRAIGHT LINE IN SUPPLY CHAINS
The challenges of growing the fresh garlic market
Jackie and Jim Rowe are a grower-marketing duo inspiring a value-added garlic industry in Ontario. With a number of key relationships with other growers and food processors, they are methodically building a dependable supply of garlic products year-round. It starts with these garlic scapes harvested in mid-June at Hensall, Ontario. Photos by Glenn Lowson. KAREN DAVIDSON Fresh. Dehydrated. Preserved. That’s garlic and what Jackie Rowe hopes will be a year-round story. What’s not widely known is that Canadian garlic season starts in mid-June in the form of scapes, the gnarly loops of flower stalks. They must be hand snapped so that the hardneck garlic plant directs its energy into a plumper bulb. Rather than waste the greens, Jim and Jackie Rowe started a pilot project last year, selling almost 4,000 bundles of the novel, in-season ingredient to a handful
of Metro stores and the independent stores of FarmBoy and Remark. Garlic scapes can be sourced in small quantities at farmers’ markets, but the gamble was to take the delicacy mainstream. “They’re a tangled mess,” admits Jackie Rowe, owner of The Garlic Box, Hensall, Ontario. “They are coiled like a snake. But the nutritional benefits and multiple product uses for garlic scapes make them a specialty for grocers looking to offer farmgate freshness.” Retailed at $2.99 for a bundle of eight garlic scapes, the 2017 package involved hand harvesting, cooling immediately out of the field and tying an educational
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label to the bunch. Advice to the consumer? To maximize the flavour and quality of garlic scapes once home, bundle them in a paper towel and then refrigerate in a perforated zip lock bag. While garlic scapes are harvested during a two-week window, one advantage is their long shelf life of three to four weeks. The pilot results were mixed. Metro stores did not witness the anticipated turnover, despite tags that explained how to use scapes in omelettes and salads. However, Farm Boy stores and Remark Farms -- an independent with a store in London and Windsor -- sold out.
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That’s a telling lesson for growers about the complexity and fragmentation of produce retailing today. Smaller chains that cater to savvy food shoppers at higher price points offer the demographics for specialty, in-season produce. Farm Boy, for example, which started in eastern Ontario and recently opened its 25th store in Etobicoke, targets the “foodie” buyer with local products. That’s exactly how they compete with big-chain formats such as Loblaw which does 55 per cent of its national business in Ontario. Continued on page 3
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