The Grower March 2019

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MARCH 2019

CELEBRATING 140 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION

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RESEARCH

Intellectual property: unearthing the gold beneath your feet

Brothers Shawn (left) and Chris Brenn inspect progress of 35 to 40 potato varieties at their one-acre research plot near Waterdown, Ontario. After four years of trials, they have selected one variety that is now marketed under the name Goldenheart. This is one example of how research is transformed into profit. Photo by Glenn Lowson.

KAREN DAVIDSON Without agronomy, we would all be naked, hungry and sober. This memorable quote is making the rounds of winter meetings, a reminder of the enduring importance of research. On-farm research is nothing new, but for brothers Shawn and Chris Brenn, Waterdown, Ontario, the results of their methodical approach are proving to be a competitive edge when marketing to

big-name retailers. “This is the third year (2018) that we’ve marketed a red-skinned, yellowfleshed potato under the Goldenheart name,” says Shawn Brenn. “In my view, it’s the most flavourful potato you can put in your mouth.” Goldenheart, a numbered variety, is exclusive to Brenn-B Farms, part of a marketing strategy to differentiate their offering of fresh potatoes. Of their 850 potato acres, only a portion is devoted to this variety. It’s packaged and marketed

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in five-pound polybags throughout eastern Canada, from Thanksgiving through the holiday season. The marketing plan for Goldenheart rises out of four years of research on two on-farm sites with different soil types ranging from stony sand to heavier loams. Thanks to a City of Hamilton weather monitoring station located on their farm, they can track rainfall and temperatures. Their acreages are not consolidated but spread over 25 to 30 locations. Although the Elora Research

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Station, operated by the University of Guelph, has a robust potato testing program about 50 miles to the northwest, Brenn has observed differences in results when those same varieties are brought to the farm. “The Elora site has heavier soils, cooler temperatures and sometimes more precipitation,” says Brenn.

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Crop protection/potatoes

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