The Guardsman, Vol. 170, Issue 1, City College of San Francisco

Page 1

SMAC SUPPORTS STUDENTS IN NEED

Page 3

NEW REGISTRATION HEADACHES

SPORTS PUSHED TO SPRING

Page 4

Page 8

Vol. 170, Issue 1 | Aug. 12 –  Aug. 26 | City College of San Francisco | Since 1935 | FREE | www.theguardsman.com

El Tecolote Celebrates 50 Years of Community and Strength in Neighborhood Journalism

A mural at the corner of 23rd and Folsom St. in San Francisco’s Mission District features the front page of El Tecolote. Aug. 15, 2020. Photo by Jennifer Hsu/The Guardsman.

By Sadie Peckens sadiepeckens@gmail.com

1970s San Francisco: from student strikes to small organizations uniting into coalitions, “The times dictated that people needed to be involved, and help the community,” El Tecolote Founder Juan Gonzales recalled. It was during this time that the Mission District’s community newspaper, El Tecolote, was born. 2020 marks its 50th anniversary and its history shows the power of neighborhood journalism. El Tecolote is the longest running Spanish/English newspaper in California and has earned numerous awards from the Society for Professional Journalism and the San Francisco Press Club. El Tecolote’s continued success began with a solid foundation in activism for social change. Currently, Gonzales is the Department Chair of Journalism at City College. He also serves as faculty adviser to the college newspaper, The Guardsman, and this year marks 50 years of teaching journalism; 15 years at San Francisco State University and 35 years at City College. In 1969, Gonzales was a student at San Francisco State University (SFSU) and a reporter for the school newspaper, Phoenix. He was assigned small projects despite his strong experience. Determined to do more, he wrote a

five-part series about a convention that led to the formation of the Mission Coalition Organization. His work ran in Phoenix and his research helped him establish connections in the Mission District. As Gonzales neared graduation, student strikes resulted in the formation of La Raza Studies at SFSU. Faculty asked Gonzales to develop and teach a journalism course within the new La Raza Studies program. Through these experiences, Gonzales identified a need for a Mission District neighborhood newspaper. Students and former La Nueva Misión reporters met weekly to plan. Eva Martinez, board member of El Tecolote’s umbrella organization Acción Latina, recalls the group developing core principles. First, it had to be bilingual, second, it would not accept revenue from any corporation that harmed the community, and third, opportunity would be open to anyone who wanted to learn journalism. “Our greatest legacy is that we have been able to hold on to those principles,” Martinez says. Gonzales recalls hours of discussion as the team tried to find a name that would welcome everyone. When “El Tecolote,” (“the owl” in English), was floated, people said, “Ah, yeah. El Tecolote. I like that. The protector of the community,” Gonzales

said. “I think the name helped ease us into the community.” On Aug. 24, 1970, the first newspaper was distributed. It featured a letter from El Tecolote, beginning with “My name may sound strange and funny to some of you. It may also look peculiar. Even my mere presence, surprisingly enough, may threaten some of you as well. But, I exist because you exist and because others have forgotten us,” El Tecolote, Volume 1, No. 1, August 24, 1970. From the start, the newspaper broke stories that created change. According to Gonzales, El Tecolote researched operator service and found it took an average of four additional minutes for operators to help Spanish speaking callers. Coverage of this issue resulted in changes to telephone service operations. El Tecolote also investigated San Francisco General Hospital and showed there were not enough medical translators to meet demand. The coverage resulted in trained medical translators, translations of hospital signage and prescription instructions. Today, an archive of El Tecolote provides a 50-year record of the Mission District. “Newspapers like this serve a very important role cont. on page 4

Juan Gonzales, founder of El Tecolote, sits on the steps outside his home in Daly City, CA. Aug. 15, 2020. Photo by Jennifer Hsu/The Guardsman.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.