Once upon a time, Blockbuster revolutionized home entertainment.
At the turn of the millennium however, Blockbuster fell behind, struggling to stay fresh and innovative.
Blockbuster was surpassed by new innovators and competitors.
Blockbuster must become an innovator in the category once more. Failure to do so means the demise of the company.
What if Blockbuster changes the way the world watches their favorite movies and shows?
What if the viewer experience becomes interactive?
In the film industry, the term B-Roll has come to mean ... ''Secondary footage that adds meaning to a sequence''
We took the premise of a B-Roll and ran with it.
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Each film becomes its own culture aggregator, collecting conversations from Twitter and Tumblr, pictures from Flickr and articles from newspapers and blogs. B-Roll is the marriage of visual and popular cultures.
B-Roll has two viewing options: WATCH or ROLL.
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WATCH This option allows for the simple uninterrupted viewing of content. ROLL This option takes the typical viewing experience and puts it on steroids.
This is where B-roll and its game changing applications will come into play.
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Central to B-Roll is the ''roll'' icon used to facilitate the ''rolling''*experience
''Rolling'' allows viewers to interact with the on screen content, and find out everything about their favorite movies and shows. When paused, double tapping (touchscreen) or double clicking (computer) makes the frame completely interactive.
B-Roll_Now Watching: No Country For Old Men
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“Before this scene...Bardem might have thrown up close to three times. He had a really bad flu that he just couldn’t shake” -Director Joel Coen
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“Before this scene...Bardem might have thrown up close to three times. He had a stomach flu that he just couldn’t shake” -Director Joel Coen
Bardem’s jacket
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Clicking or tapping the frame let's viewers find out where the scene was shot, the art hanging on the walls, the music playing in the background, the brand of shoes the characters are wearing or virtually everything anyone would want to know.
B-Roll_Now Watching: No Country For Old Men
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“This truck was actually owned by Brolin. He refused to use any other truck. It was his first purchase upon H.S. graduation” THE NEW F-100
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My grandpa used to have a Ford 100 just like this
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Rolling lets viewers become contributors and add their own comments or tags to the film, making the story or film a continually dynamic and evolving experience.
B-Roll will transform the way people watch movies and shows. Instead of being passive viewers, users are active contributors. They are part storytellers, part curators, part historians, part philosophers and part bloggers.
B-roll can save the Blockbuster brand and monthly subscriptions is only one way to cash-in.
Brands appearing on-screen can partner with Blockbuster providing links to their products and services using a pay-per-click method. When considering how many brands appear in a film or show, potential profits are boundless.
Visual storytelling will be forever changed and with B-Roll, Blockbuster will once again revolutionize home entertainment.