Breaking down our Design Offerings in Laymans Terms What we do: We help to Unpack, Organize and Visualize data so that it stirs to action, hence, connecting your audience. We are Information Designers.
Layout Design Layout Design is an pften overlooked discipline, as designers try to align content with the perfect form. “Form follows function� is a principle we design by. Most common forms of Layout Design in companies are: Proposals, Company Profiles, Tender Submissions, Annual Reports, Posters, Pamplets, Brochures, Packaging and Publications. We specialize in bespoke layout design of such deliverables,
RFP: 3026/23/2016 The Supply of Brand Definition, Positioning & Design Services to CSIR for NICIS
RFP: 3026/23/2016 The Supply of Brand Definition, Positioning & Design Services to CSIR for NICIS
Volume 1: Technical proposal
FOUR RIVERS
Volume 2: Pricing Proposal
FOUR RIVERS
Typography is the most essential element in Layout Design. Much time is spent finding the right font, kerning, tracking or making any other types of modifications to suit your brand/ product.
REPORT/ ISSUE 01 / OCT 2015
S T R AT E G I C . C A L C U L AT E D . B O L D
GMA/ 007/ 15
PASSENGER RAIL AGENCY OF SOUTH AFRICA
THE TRANSFORMATION GUIDE TO PRASA STAR SYSTEM 03
How can the STAR system drive transformation in my business?
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How can the STAR system improve operational effectiveness?
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How stable is the STAR System?
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How can the STAR system create dominant passenger demand?
GATHERING THE ‘DREAM TEAM’ The dream team connotes that we are all specialists in our craft and that each member has a unique role to play; a role he/she is passionate about.
Design, Layout, Proofreading & Editing of GMA Annual Report
Design can be a challenging balance. One needs to be passionate about the craft as well as the subject matter. One needs to balance their right brain with their left brain. One needs to be open to learning for output to reflect intellectual elegance. “ Design needs to be visually powerful, intellectually elegant and above all, timeless” said one of the boldest designers of his time, Massimo Vignelli (Designer of the ‘New York Subway’ and ‘Knoll’ brands). If there was one word to describe his work, ‘Consistent’ takes the cake. Consistent without compromise.
FOUR RIVERS
The dream team must attain to this ideal. gaining experience through the work we do, we find ourselves closer to who we are and how we want to portray Blackstar to the world.
Volume 3: Mandatory Documentation 4 March 2016
I N S P I R I N G A M B I T I O U S T R A N S F O R M AT I O N
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In doing this work, one other interesting client was the Gauteng Department of Human Settlements (GDHS). The company I was working was building a biometric solution for the authentication of applicants in order to reduce the fraud and misuse that often happens. I also, through my research became interested in the idea of Mega housing. This was another proposal we had compiled using a compelling and strategic business angle.
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Skills: Research, turning raw data into beautiful information, Business Writing, Illustration, Creative Writing, developing concepts.
Medium Preferred: Adobe Illustrator
Our Unique Value Proposition We are designers with a knack for business. Having dealt with parastatal companies and analysing the barriers that prevent transformation and growth, we offer what many design companies don’t: Insight and an eagerness to never reach the threshold of our the learning experience. This means that any industry, any design problem, we can put into perspective, analyse the current state and propose a future state We believe in research so that we can design things that stir up the intended emotions or descisions.
Additional Skills based on background not specialty : Video editing, Adobe premier and After Effects, animation, Game Design, Website Design
Started as an intern in Blackstar Communications Ventured into design consultancy and business case writing for concept Design Consultant: Worked with directors and team of analysts and design interns to package ideas Microsoft 4Afrika Content Manager for Microsoft Virtual Academy 4Afrika Design Head: Headed a team of designers and business analaysts
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User Experience Layout Design generally to Print products. We also employ Layout Design principles to websitse or user interfaces for applications. Designs are based on user behaviour. While The handsome Setup does not do the actual development, we architect the groundwork to make the lives of developpers easier. Developers translate design
SOLUTIONING FOR JAG
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Make public aware of the JAG situation. Familiarise them with the history. Create a JAG timeline so they can easily access the history. upload images of JAG esp. in the past, and show examples of collections Sincerly state objectives. Make a plea, so to speak Make the pubic feel that without their help, we lose one the country’s most prized possessions, JAG
via tv advert, Facebook ad Internet Word-of mouth Tv show feature Street pole ads “march for JAG” event Events
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CONSISTENCY AND EVIDENT PROGRESS Open some collections for viewing Open exiting, new exhibitions Open a simple cafe, a place to sit, or a sitting area in th Atrium with maintained garden
Goes online/ is already online
User is informed about about JAG issues
Webpage needs to be up so people can easily access information even if they’re not physically at the JAG. Always update the public. Invite for discussions, campaigns, ask their opinions on Facebook and Twitter and start an entire discussion The directors and Friend’s of the JAG need to be available and accessable, and connect with audience by “telling their story”, uplaod videos etc. Going viral. Make events at JAG (hire security for these if need be). Art, dialogue, and drinks for example OR make events ABOUT the JAG anywhere else if feasible (Sandton convention Centre or somewhere cheaper)
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into coresponding code. Some people prefer an all-in-one approach. Others prefer a very intentional approach. The choice is purely dependent on what works best for your project or your company.
Consistency: updates, directly talking to people at events Webpage, twitter, facebook updated religiously, especially when audience grows. Offer membership. Offer priveledges Make them FEEL important and/or make them feel part of something
Sees a poster advertising the new JAG coffee shop
visits JAG
Sees a large JAG campaign poster in the entrance, before entering the parking area
Sees JAG campaign ad on full screen, which includes a donation option
Makes a donation
The user may journey through the JAG timeline and/or read more about the plea
The user wishes to learn more before donating, thus clicks on the ‘learn more’ option
leaves
Accesses the discussion page, where debates and opinions of public take place.
Notices that coffee cup has artwork and JAG web, Fb and Twitter URL’s and a “donate please”
Reads and/ or comments
Sits down. There are At entrance, he sees that JAG is of Fb and Twitter.
Is greeted upon entering and askedif he/she has questions or someone suggests artworks and directs the visitor. The visitor receives an easy-to-follow map of the gallery.
Reaches the bottom of the page which links to JAG on fb, twitter
Tries the Coffee store
Wanders around the gallery, looking at art
Sees a donation desk/ station/box in different areas of the gallery.
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Sees brochures on JAG’s situation, upcoming events, tours and exhibitions upon entering.
A friendly person assists and shows and explains artworks and attends to his/her questions.
Lapsed visitor get’s influenced by the trend. If not (unlikely), there are far more visitational gains
JAG logo and cover Blogger (Jagger)
Events & Exhibitions
About JAG
Blogger (Jagger)
About JAG
Events & Exhibitions
Blogger (Jagger) JAG logo and cover
JAG logo and cover
Events & Exhibitions
JAG Campaign
JAG Start Page Campaign Short animation
Upcoming events
JAG logo and cover facebook feed
Blog facebook feed
Donate to JAG
what do you think about this? Twitter Facbook
Upcoming events Donate to JAG
JAG Campaign
About JAG
Website JAG Campaign ad
Website
twitter feed twitter feed
About JAG Blog Posts
Events & Exhibitions tweet
facebook post
facebook Feed twitter feed
Visual Identity & SEPTEMBER 2015 while: Make a bold statement to stimulate opinions and open meaningful discussion
quotes that make a lasting impression’ Client Logo.
Title of the Powerpoint Presentation
Very importantly, remember that a picture is worth a thousand words. Choose critially. (colour, ambience, quality, people-centric, rel evance in the subject matter) Client Logo.
Title of the Powerpoint Presentation
BRAND ELEMENTS Print documents The print design layouts fundamental principles are to strive to empower with fact and to inspire with the way we represent those facts.
G U I D E&
landscape layout
PAGE HEADING
FUTURE PLANNING LOGO 1
LOGO 2
HEADER FONT IS AILERON REGULAR 33,58 PTS 40,3 PTS SPACING BETWEEN LINES 170 TRACKING
SUB-HEADER FONT IS AILERON LIGHT 28 PTS 33,6 PTS SPACING BETWEEN LINES 170 TRACKING
Paragraph font should be Aileron light set to 11pts size 13 pts spacing. It is generally preferred for the text to be justified to the left with absolutely no hyphenation. This setting is generally used for proposals and can be quite tricky so use your discretion at finding the best consistency.
Paragraph settings for documents such as our value proposition books or gift books should be set to about the same text setting aforementioned but should be left aligned.
13 PTS SPACING BETWEEN LINES 86 TRACKING
Height is slightly greater than the width but maintains the illusion of perfect symmetry. Width: 255.9 px Height: 271.223 px Press down shift key every time you re-size. The brand mark should never lose dimension.
&&Logo LogoDesign Design LUSTROUS LOCKS
LUSTROUS LOCKS
BRAND GUIDELINES
version 1
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Infographics The wonderful world of infographics. The need for infograhics has risen drasticaly, not that they were any less needed a decade ago. The theisevolution of ticketingare spoilt with visual difference that audiences stimulation and overwhelmed with information. Infographics are acash key way to reduce print budget by reducing pages of text into one comprehensive spread of visual graphics. This is why The Handsome Setup exists. tickets
Edinburgh The Capital Of Scotland
Afc/Emv
nfc
Shared Value “Recognizes that societal needs, not just convetional economic needs, define markets”
FRENCH RAILWAYS EUROPEAN RAILWAY AGENCY CANADIAN INSTITUTE OF GUIDED GROUND TRANSPORT
AMTRAK VIA RAIL
FRANCHISED BRIT RAIL COMPANI
SOCIALIST
CAPITALIST 100%
0%
Top 10 Metros socio-economic driven South African Trains MLPS is a social service with a bias toward providing social government policies.
DESKTOP CLIENTS
WEB-BASED CLIENTS
SUMMARY
MOBILE CLIENTS
Data is accessible for users to perform their functions
Each data element has a trustee accountable for data quality
RDBMS
ERP,CRM SYSTEMS
Documents, Emails
Web Logs, Click Streams
Social Networks
Data Access
Security
Governance & Integration
QUERY
Data Management
Machine Generated
Sesnsor Data
D a t a i s d e fi n e d c o n s i s t e n t l y t h r o u g h o u t t h e e n t e r p r i s e , a n d t h e d e fi n i t i o n s a r e u n d e r s t a n d a b l e a n d a v a i l a b l e t o all users
Operations
A D H O C A N A LY S I S ,
BI/ REPORTING,
Data is protected from unauthorized use and disclosure. In addition to the traditional aspects of national security c l a s s i fi c a t i o n , t h i s i n c l u d e s , b u t i s n o t l i m i t e d t o , p r o t e c t i o n of pre-decisional, sensitive, source selection-sensitive, and proprietary information
Geolocation Data
POPULATION
WEATHER
3.74 Million
cape town
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C U S T O M E R R E L AT I O N S H I P S
P R O D U C T D E V E LO P M E N T
O P E R AT I O N A L E F F I C I E N C Y
Future State Business Model
Affordable Convenient Modern Luxury Entertainment Competitive Frequent & Convenient, Service Classes
core competencies
business partners
Knowlegde about customers’ travel patterns can assist the business in improving product offerings, being more innovative about when to offer which products for sustainable business growth. This is how the system becomes a strategic tool.
How well an organisation oprates is fundamentally due to the calibre of human resources they have, but also how resources can be effectively allocated to more meanigful tasks, like focusing on customer service. Because the system automates a number of processes, it saves time and energy and prevents reporting that is open to human error.
MAIN IMPACTS THE STAR SYSTEM WILL HAVE ON YOUR ORGANIZATION
ECONOMY
Insurance companies Retail groups Publishers Design houses Fashion designers, Shipping companies Petrochemical companies Architects Advertising agencies.
US$56.8 Billion
Business Case Change Model
ticket value proposition
(With STAR System Integration)
Navigating customer data can help to improve customer relationships. The information provided in the system can tell you where customers travel, how often, who they travel with etc. This leads to the next benefit...
INDUSTRIES
Alstom Actom Gibela Rail Transportation Consortium BEE Partners Employee and Education Trusts Elgin-Identity Rail Corporation Siemens Blackstar Communications SAP Technologies Transnet Freight Rail Eskom Fuel Providers PRASA Cres Autopax Metrorail Security Companies South African Railway Police Travel Agents Passengers cost structure
Safest mode of transport Best travel options Leader in customer services Passenger transportation Car transportation Luggage transportation Meals and catering
R123-billion recapitalisation programme Transnet access fee Operations &Maintenance Infrastructure Labour Fuel and electricity Partners contracts Training
customer relationship GoPrasa Goprasa live chat Social media Information boards Information Centres Public address systems Illuminating Lights Customer interface manager Call centre SMS Press releases customer segment Lsm 1-10 Migrant workers Inter provincial migrants Families Travelling groups Church groups Students Executive travellers Honeymooners Local and international tourists revenue streams
corporate resources Employees Train stations Rail track Locomotives Dual locomotives Passenger coaches
Passenger fares Luggage fares Car transportation fare Meals and beverage fare Bedding fare Storage fare Train charter channels Ticket counter Goprasa website (online booking and payment) Call centre reservations Travel agents Third party agents (Computicket) Spaza shops
GDP:
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Design Process
Consultation
Research
Understanding
Prototype
Ideation
Define
Test
Deliver
Left-brained Right-Brained Collaborative
80% Planning. 20% Execution. Because Design is Intentional. Is The Handsome Setup the right design service provider for you? Every project has its own complexities, most of which tend to be overlooked and affect the outcome. We offer a free consultation at your firm or at your local cofee shop. Let’s discuss your vision, the scope and your budget. Pricing is value based.
www.thehandsomesetup.net info@thehandsomesetup.net +27717634235 Johannesburg, South Africa