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Scope OF WORK
Based on initial consultations and client conversations we recommend the following scope of work as outlined in our executive summary.
Please review the proposed and let us know if you have additional questions.
Media Production/ Digital Marketing
Provide 3 pitch deck/concepts over the course of the first 6 months outlining the potential tourism affiliated shows that can be aired on various platforms to garner local and international attention.
Produce concepts for themed reels that align with and promoted "the happenings" around the ongoing yearly tourism calendar. Create special features, BTS, interviews, and podcast as a gateway to strengthen the relationships and provide information about The Islands of The Bahamas domestic and international tourist.
Designing and assisting in the distribution of a Quarterly newsletter targeting air and cruise passengers with updates about all things Bahamian including tours, entertainment, restaurant experiences, accommodations and more.
Strategizing on building campaigns & Ads that provide the various demographic with discounts, deals, special offers and giveaways.
Internal Branding Efforts:
• THG to develop a 13-month campaign for internal (staff) consumption.
THG is to provide a written copy to the assigned BMOTIA lead for formatting and distribution according to the agreed distribution calendar.