Scope OF WORK

P.R./ Media Training/media blitz:

Ensuring that the DG is media prepped and aware of any idiosyncrasies and working to eliminate them and working on a media blitz to discuss upcoming mandates and campaigns that are spearheaded by her on behalf of BMOTIA.

Media Training for the DG and other senior leaders in need

Develop a training calendar monthly with focused areas of training. Source relevant, high-end, detailed-oriented local outlets for select appearances (radio, television, podcasts, blogs, etc.) bi-monthly.

Social Media management:

Working on developing a social media calendar with relevant highlights and developing campaigns/content around them (i.e. International women’s day, earth day, etc)

Work with the MOTIA team to Develop social media campaigns around the following key areas:

Sustainability Tourism progress

These campaigns should also be paired with PR efforts for traditional consumption specifically newsletters.

• THG to collect b- roll and photos from local events to create reels/short videos 2 mins featuring the Director General