CPM HARDWARE TEAM DRIVING SALES IN DYNAMIC DIY AND HARDWARE SECTOR

One of the enduring images from the pandemic was thousands of people forming socially distanced queues from early morning on the 18th May 2020, to shop in hardware and DIY stores all around the country once they had finally reopened as part of the first phase of the lifting of Covid-19 restrictions. Hardware and electrical stores were overwhelmed with customers over the coming weeks. While the initial frenzy wore off, the hardware and DIY sector has experienced unprecedented growth over the last couple of years, due to changes in consumer behaviour, largely driven by the global pandemic.

In today’s ‘new normal’, all brands are fiercely competing in this sector - each looking to drive awareness, brand identification, loyalty and ultimately sales. Much involves product innovation, and competitive advantage lies in better use of data and real actionable insights. These insights into consumer wants and needs enables them to implement sales strategies that integrate physical retail sales along with digital experiences, as customers interact across multiple online and offline channels.

The importance of essential insights is coupled with a real commercial focus to drive efficiency and return on investment, which has never been higher up on the agenda, especially in the current economic climate with increased costs across all parts of the supply chain, particularly in this sector.

CPM are experts in driving sales and are focused on how data and technology can inform and support sales growth for all clients, amalgamating CPM’s human and artificial intelligence to best effect, ultimately delivering innovative and impactful sales campaigns to increase ROI.

CPM analyse outputs of their real time data and predictive analytics and apply those insights to inform strategy - how best to deploy their resources, where and when, to maximise return on investment. Determining all tactics, from flexibility in route to market to actions that their team deploy in-store to demonstrate and sell more of their client’s products, using the outputs of data and predictive analytics to best effect. This unique approach means CPM’s team devises the right strategy, combined with a highly agile and diverse skill set, in a world where digital transformation and flexibility is at the core. The results of CPM’s campaigns speak for themselves. Want to know more and how CPM could help you accelerate your business performance? Contact CPM Ireland at +353(1)708 0300 or sales@cpmire.com