Garden Fertilisers & Chemicals

Retail Display Tips

Set up early! Keen gardeners will buy the products they know they will need, as soon as they see them on sale, even as early as the beginning of February; as soon as we get the first mild day of the year, they will be out in their gardens, tidying and cleaning up and getting their gardens ready for the season ahead

Early, pre-season displays of moss and algae control products especially, (such as Patio Magic, MossOff, etc.), will see immediate extra sales if displays are prominent and offers are clearly displayed

Identify and highlight the various categories and subcategories within the Fertilisers & Chemicals displays. Plant Feeding, Lawncare, Weed Control, Pest & Disease Control products should be merchandised by category to avoid consumer confusion

Maximise use of Point-Of-Sale material to help identify the above categories

Special Offer signage is essential and should be checked regularly – there is no point doing a Special Offer if the consumer does not know about it

Off-shelf displays of key gardening products in high-traffic areas of your store will massively increase impulse purchases

Free standing display units of volume lines can result in 50%-60% extra growth in sales and can be used to create a dedicated “Special Promotion” display area in your store

Remember consumers are not always looking for the cheapest product; offering promotions and good value with branded products will grow turnover and drive cash margin growth

Value-Added, “Extra Free” packs, offered by suppliers of the key branded products, are a great way to encourage consumers to spend a little extra while maintaining retail margins

TV and Multi-Media advertising of the key brands will drive consumer awareness of new and existing branded products; ensure that you do not miss out on potential extra business by not having the advertised products in stock

Contact Whelehan Gardening for Planograms which can be tailored to individual space requirements, 01 574 2410 or orders@tpwhelehan.ie