DULUX

Dulux Exteriors, bringing their brands together

Dulux have long been the expert in exterior paints for masonry with Dulux Weathershield and garden colour with Cuprinol. In 2021, Dulux will continue with their vision of bringing all of their exterior brands together under the umbrella of Dulux Exteriors. The purpose is to put the consumer at the core. Dulux understand that shopping for that perfect colour or product can often be a tricky task so their aim is to make that task as easy and enjoyable as possible. Whether your customers need help with choosing a product to use or are simply looking for a recommended colour scheme for their exteriors, Dulux are here to do the hard work for them so they can get back to the things that matter most to them.

Dulux Weathershield Colours that Last

We all know how unpredictable Irish weather can be and that’s why Dulux Weathershield has been designed in Ireland especially with Irish homes in mind. Dulux Weathershield has been the most trusted choice for exterior paints for many years. Not only does Weathershield have great product qualities - superior dirt and mould resistance, colour retention and fast shower resistance it is available in a beautiful selection of exterior colours, chosen specifically by their expert colour consultants with the Irish landscape in mind. For 2021, Dulux will continue to showcase beautiful Irish homes across the country in their new Weathershield colour card. They have made some big and exciting changes with lots of beautiful new photography, a bigger A4 size and the biggest change of all is how they’re displaying their colour chips in the form of colour trios. All of which have been carefully curated by their expert colour consultant Cora Collins which means your customers will find choosing their perfect colour scheme easier than ever before. Keep an eye out for the launch of the 2021 Weathershield colour card coming to stores early March 2021.

Cuprinol - Garden Living - Colour & Protection Inspired by Nature

When it comes to a garden that is as colourful as it is cared for, the Cuprinol woodcare range takes a leaf out of Mother Nature’s book with two expert formulas. Cuprinol Garden Shades protects for up to six years with ‘Nature’s Neutrals’ and ‘Nature’s Brights’: the former are inspired by the world around us - raw materials such as water and earth - and offer a soothing backdrop for bigger surfaces; while the latter take their cue from flowers to add impact to smaller details. Cuprinol 5 Year Ducksback, its specialist fence treatment, has been given a new look for 2021, however the same great product qualities haven’t changed. It is enriched with wax (just like its namesake) to protect from the elements for up to five years - perfect for rough-sawn surfaces. Whatever projects your customers are planning, they can be confident that Cuprinol’s garden woodcare has them covered with products rooted in nature. The Cuprinol colour guide is packed full of inspiration and little hacks on how to bring your customers garden to life. On their website there are lots of ‘how to’ videos allowing your customers to be inspired to create these looks in their own back gardens.

Cuprinol Ducksback - Perfect for painting your fences…

A fence is not just a border, but a stylish backdrop for a family garden - so encourage your customer to make a playful statement with two tone panels, highlighted with bright furniture and plenty of green foliage.

They can choose 5 Year Ducksback Silver Copse and Black to create a striking look for their fence in two different tones. Keep the darker colour at the bottom to show off bright furniture. All it takes is a bit of masking tape to get a sharp line between the divide. It isn’t easy keeping the weather at bay, but 5 Year Ducksback has it covered. This wax-enriched formula is water-repellent and gives excellent frost protection. From harsh winters to wet autumns, their protective treatment will ensure your customers fencing stays looking great for up to five years. Easy to apply and non-drip, it’s shower-proof in an hour.

Hammerite

Customers can often forget that the metal elements of their gardens can be protected and totally transformed by a pop of colour. From gates to garden furniture and even the smallest of garden tools, don’t be afraid to recommend they add colour with Hammerite. Even better, Hammerite contains a special formula that protects metal against knocks and scrapes - apply to new or previously painted surfaces for a flawless finish, for longer.

Three Reasons why you should choose Hammerite…. • 8 Year Protection - Hammerite protects and rejuvenates metal and is formulated to offer 8 year corrosion protection. Using a unique alkyd technology, the special metal paint is formulated to form a tough barrier that sheds moisture to provide long lasting protection. • 3 in 1 paint - Hammerite Direct to Rust paint can be applied directly to rust with no need for a primer or undercoat due to its strong adhesive properties. • Over 35 years of leadership - Hammerite are the creators of the category and have maintained leadership for over 35 years.

Through their heritage they can truly say they know metal better than anyone. For lots more tips, tricks and how-to videos visit DuluxIRL on their youtube account or Dulux.ie and Weathershield.ie to see lots of helpful advice.