AMES TRUE TEMPER

Ames True Temper record their most successful year

Despite the economic crisis caused by the pandemic, 2020 proved to be the most successful year on record for Ames True Temper says Niall Nugent, sales and marketing director for the Cork based company. Unprecedented demand was experienced for almost every category within their wide portfolio range. In particular outdoor heating, garden tools, bagged aggregates, and garden furniture. Very much driven by lockdown and complemented by some great weather, it was by far the best ever season for most businesses involved in anything relating to the garden. “We are very proud of how we adapted to such a massive surge in demand and still continued to supply product within a 24-to-48-hour time period from date of order” says Niall. Availability remained strong with most categories running at 94% throughout the entire season, with the exception of outdoor heating, which was nothing short of phenomenal in terms of demand. “The very successful new range launched in 2020 of Plant Avenue garden pots, Vida garden décor and the greatly expanded range of water features certainly complemented everything we do”. 2021 is already shaping up to be yet another record-breaking year with pre-season orders ahead by over 600% on 2020. Innovation continues to drive the business with many new products across all brands and complemented by the most eye-catching and shop friendly point of sale solutions. Niall goes on to say, “Our parent company based in the USA have made significant investments in our European operations over the last three years with a total of four acquisitions in that short timeframe. Apta Pots being the last purchase in early 2020 will now be the next new addition to our ever-expanding range with plans afoot to distribute from our Irish warehouse in 2022”. As retailers continue to focus on streamlining their supplier base, we focus hard on simplifying the supply process for our customers by offering a wide range of categories at direct supplier costs, best in class POS solutions, 95%+ stock availability, next day delivery and a complete merchandising service.