THE BENEFITS OF GOOD MERCHANDISING

Good merchandising is a critical aspect of any retail business, and it has the power to significantly impact sales and customer satisfaction. In this article, REL Field Marketing Ireland explore the benefits of good merchandising and why it is essential for success in the retail industry.

Increased Sales: Good merchandising can help to increase sales by making products more visible and appealing to customers. This includes proper product placement, effective use of signage and lighting, and creative product displays. A well-merchandised store can create a positive shopping experience for customers, leading to increased impulse purchases and higher overall sales.

Improved Customer Experience: Good merchandising can also help to create a more enjoyable and efficient shopping experience for customers. This includes an organised and easy-to-navigate store layout, clear and effective product labelling, and helpful in-store displays.

He places great importance on the values of the Octabuild organisation and in particular the partnership with builders merchants: “I have spent my whole working life supplying products to the merchant sector so this relationship is obviously very important to me personally. I believe in partnership and the value of long-term mutually beneficial relationships, which is central to the Octabuild ethos, and I look forward to working with the merchant sector to deliver the benefits of partnership for us all.”

In relation to the current status of the sector he says: “I believe that the shocks that have been experienced in the global economy over the last three years have re-emphasised the value of Irish-based manufacturing and I believe that the Octabuild values of excellence, innovation, and sustainability are as important as ever.”

Brand Awareness: Good merchandising will also help to improve brand awareness and recognition. This includes consistent use of branding throughout the store, effective use of product labelling, and well-designed product displays.

Better Inventory Management: Good merchandising will also aid in better inventory management by allowing retailers to track sales data and determine which products are selling well and which are not. This information can be used to make informed decisions about future product orders and to ensure that store shelves are always well-stocked with popular items. In conclusion, good merchandising is an essential aspect of any retail business. From increasing sales and improving the customer experience, to improving brand awareness and better inventory management, the benefits of good merchandising are numerous and significant.

REL Field Marketing Ireland create and deliver integrated range of sales and marketing solutions to help our customers sell and market better. Please contact their business development team: hello@relfm.ie or 01-469 3758