Steve Collinge

As GARDENA’s sustainable ambassador, Lynne will champion driving awareness of sustainable practices within gardening, showing that you can still create beautiful spaces whilst taking better care of the planet. Lynne also returns as GARDENA’s garden designer at the RHS Chelsea Flower, the world’s most iconic five-day gardening event.

Wickes appoints Jeff Brazier

Home improvement retailer Wickes has also recognised the importance of ambassadors and has recently appointed broadcaster Jeff Brazier as its Wellbeing Ambassador for 2023. The newly created position comes as part of Wickes’ ongoing investment and commitment to support colleague and customer wellbeing.

As a trained life coach and grief counsellor, Jeff will work with Wickes to develop and launch new initiatives to help aid colleagues and customers alike. Having spent a number of years working with people and communities, the presenter will help to create a series of coaching content and will support ongoing wellbeing-focused staff events throughout the year.

To kick things off, Wickes is sponsoring the latest series of Jeff’s Podcast - Only Human. The straight-talking Podcast explores all things mental health in which Jeff discusses his own challenges in the hope of helping listeners with their issues and to find humour in everyday problems.

As part of his role, Jeff will also raise awareness of the current initiatives that Wickes offer staff, from its award-winning partnership with ‘Peppy’ – app-based support from medical experts for issues with fertility, baby and menopause – to its 290 managers that are mental health first aid trained.

Summary

Influencer Marketing used to be seen as something for fashion and cosmetic brands on Instagram and TikTok, but with the rapid rise of interest in Home Improvement in the last three years, it’s increasingly being seen as a critical element of Marketing Strategy. As influencers continue to build their Home Interest audiences, often consisting of the increasingly important younger DIY’ers, there probably isn’t a Home Improvement or Garden brand in the industry, that wouldn’t benefit from understanding the increasing importance of Influencer Marketing.

Steve Collinge is an international speaker and expert on the DIY and Home Improvement industry, a retail influencer & Executive Editor of Insight DIY. You can contact him on Twitter and LinkedIn.