DIGI SYSTEMS Jennifer Keogh explains why retailers are turning to Electronic Shelf Labels.

Why are retailers turning to Electronic Shelf Labels?

Imagine being able to change all of your prices in-store instantaneously with the push of a button. Imagine reducing the time consumed changing every paper label and being fully confident that the price displayed to the customer is the same as the price they are charged at the till. Imagine being able to react immediately to market price situations and implement a price promotion or increase across all your stores immediately.

JENNIFER KEOGH Relationship Manager, Digi Systems (Ire) Ltd.

That is what Digi Systems do. They are an established, best-in-class Electronic Shelf Labels (ESL) solution providers. They first introduced the product in April 2017. Today, they manage an estate of over 2.2 Million tags in over 450 retail locations nationwide and they can help you reduce labour costs, customise your marketing and contribute towards your sustainability goals. They offer fully personalised development, installation, and maintenance services through their established Dublin based support team, and nationwide field service engineer network.

What are Electronic Shelf Labels?

An ESL system is a tool used by retailers to display specific price, products, and promotional information. ESLs are fixed to the front edge of retail shelving. Through a local network, the price information can be easily updated with just a few clicks from a remote server whether you have one or 100 stores, prices will be updated seamlessly.

ESLs are an e-paper solution, that replaces traditional paper price tagging and provides shoppers with easy, real-time access to promotional and stock level information, meeting shoppers’ digitally driven demands. The functionality can be adapted to suit your needs and provide a QR display, LED, and soon Near Field Communication (NFC) will be incorporated.

How can ESLs work for your business?

Environmental considerations, the need for fast-paced changes, or freeing up crucial time to work on value-adding activities means that retailers have a need for change. Digi System’s cloud-based ESL system allows you to automate the pricing process and spend more time merchandising, stock replenishing, and assisting shoppers. More time spent on the shop floor rather than in the back office managing price and promotional changeovers, leads to improved customer confidence and satisfaction.

Paper price tagging is expensive, prone to errors, resourceheavy, and slow. By comparison, ESLs offer retailers an accurate, agile, and flexible price update system, increased instore efficiency, improved store appearance, and an enhanced shopping experience for customers.

Digi Systems solution also contributes towards the retailer’s sustainability goals by reducing paper and ink consumption associated with paper labels.

How the company work for you.

Digi Systems have the resource and infrastructure in place to seamlessly install 80,000 tags per month. They will create a bespoke interface to meet your needs ensuring that the ESLs work for you and your business. Once they create your interface, they will do a comprehensive survey of your premises, and support you in completing required pre-installation work.

Their installation team will install the ESLs and rails to your current shelving, they do this at your convenience and with minimal disruption to your customer’s shopping experience.

Their system is user-friendly and full training will be provided to you and your team to ensure you are comfortable with the operation. Of course, they are always at the end of the phone should you need them.

For further information please contact, Colin Downey, National Account Manager, Digi Systems, 087 7596417, colin@digi.ie, www.digi.ie.