The Hardware Journal September/October 2021 by The Hardware Journal

September/October 2021

The Official Magazine of Hardware Association Ireland

Time for Reflection Building Materials & Supplies Supplement inside

www.thehardwarejournal.ie

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ge sa es m situation and provide a roadmap for better solutions. These solutions will require good Government strategy and actions that the market by itself cannot deliver. In this edition we feature an article on vacancy and dereliction by the Anois Agency in Cork who have done great work in highlighting a sorry sight and a wasted opportunity that blights many of our urban environments. As we can see from our feature on Shane Kenneally’s Clonakilty Renovation project it is a courageous step to renovate an older property. To do this at scale, to encourage thousands more to do this will need incentives from Government, and we have detailed proposals on this in our pre-budget submission. Now it is time for action. Consumers want to do something for the environment perhaps by doing an energy upgrade on their home or buying products made from recycled materials. Supply flow is a concern to members. In August, we joined with CIF and FII to further highlight the Timber issue to the Department of Agriculture. And on 15th September we are hosting a webinar on Brexit with Dachser Logistics. Another major concern for members is the challenge of recruiting and retaining talented staff. Businesses must invest in training. This September we begin our Certificate in Hardware Retail and Merchanting, which is a foundation level course. We will also run our autumn programme of training aimed at those in mid and later career. Spaces on these courses are limited, there is high demand so please book in time. In our store profile feature Seamus Reynolds gives us an insight into what underpins the success of Morris Builders Providers in Waterford. Our supplier feature on Dosco looks at the innovative mindset that has seen it flourish as the last brush manufacturer in Ireland. Planning has begun for The Hardware Show for next February 20th and 21st. There is a huge appetite amongst members to meet and do business. Again, exhibitor spaces are 98% full, so if you are thinking about it, now is the time to book.

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September/October 2021

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For many, September is often a time for reflection. With Autumn and schools returning people see it as a time to take stock of where they are and plan for the future. This year even more so. There appears to be a general mood of reflection on where we have fallen behind and what we need to do to catch up. As we emerge from the pandemic-dominated landscape this is also true for business. Succession planning will be on the minds of some and in this edition, we feature a creative pathway by our colleague in the States, Gina Schaefer. While there are many challenges the overall backdrop to our marketplace is very positive. This is particularly the case in the home improvement sector where demand in many cases is at an all time high, and above that at the height of the boom. Overall, the market grew by 6% last year and a further 6% for Q1 this year, those at the lighter end, as in the home improvement end of the market, have seen that jump by a multiple. The home, while always important has become much more so due to the pandemic. Now it has become even more of a refuge and a place of wellbeing and is performing other functions such as a workplace. Consumers are investing in their homes and gardens. It’s not core gardening anymore but more about lifestyle - truly gardens have become the room outside. Gifting is very strong, and home entertaining will be back. Fueling this demand is the fact that many consumers have more disposable income. Income receipts are healthy, and many parts of the economy are performing very well. There is also the fact that consumers have not gone abroad on holidays and in the main most will not holiday abroad until next year. Another important factor driving demand is the increase in population. The latest population figures from the CSO show that there are now over five million in ROI. There are 300,000 more people in the country than in 2016. Speaking to members in the south and west, people are moving from Dublin to many of the more scenic parts of the country. Also, a new age cohort - those in the 35-45 age group are more interested in DIY and in gardening than ever before. And any members who invested in e Commerce have reaped the rewards. So, as we reflect there have been many changes since March 2020. However, the one part of the economy not performing is housing. New build is well below what is required, and targets seem ever more elusive, and unlikely to catch up with demand any time soon. In our pre-budget submission HAI have proposed a number of key recommendations to Government which we believe will help the

Martin Markey Chief Executive Officer - HAI 3

contents Front cover: Time for reflection.

Blackchurch Business Park, Naas Road, Rathcoole, Co. Dublin t +353 1 298 0969 e info@hardwareassociation.ie w www.hardwareassociation.ie @hardwareassoc ISSN 2009-5481

Published by: Hardware Association Ireland Editor: Jim Copeland, editor@hardwareassociation.ie Editorial/Feature Contributor: Aoife Kinsella, Aoife@hardwareassociation.ie Advertising Manager: Jim Copeland, jim@hardwareassociation.ie Design and Production: Stephen Broad, ConceptRoom, stephen@conceptroom.co.uk Printers: GPS Colour Graphics Ltd, Belfast. Distribution: MMS Mailing Services, Dublin.

ADVERTISING ENQUIRIES: To advertise in The Hardware Journal and reach the key decision makers in the industry please contact Jim Copeland at 01-298 0969; email jim@hardwareassociation.ie

© 2021 All editorial contents and all advertisments prepared by the publishers and Hardware Association Ireland HAI can accept no responsibility for the accuracy of contributors’ articles or statements appearing in this publication and any view or opinions expressed are not necessarily those of HAI, save where indicated. No responsibility for loss or distress occasioned to any person acting or refraining from acting as a result of the material in this publication can be accepted by HAI, authors, contributors, editor or publishers. The publication of advertisements does not constitute any endorsement by HAI, authors, contributors, editor or publishers of the products advertised. Readers should take specific advice when dealing with specific situations.

34 news 6

Timber shortages impacting on house building and construction costs.

Chadwicks shares its support for DIY SOS: The Big Build.

Glennon Brothers support Longford Ladies Football.

Joseph Murphy Ballina Ltd forges ahead.

Co-Op Superstores Cahir in top retail listing.

Screwfix set to open further stores in Ireland.

IITC presents archive materials to Cork City Library.

Digital Hero winner – The Hardware Connection.

regulars 3

A Message from the CEO Martin Markey introduces the latest issue of The Hardware Journal.

22 CORPORATE PARTNERS A look at HAI’s Corporate Partners and

the services they offer.

features 30 RETROFITTING In the third part of our look at Shane Kenneally’s home retrofit project, works are progressing towards completion.

THE HARDWARE SHOW 2022 List of exhibitors for 20th & 21st February at Citywest.

A VIEW FROM EUROPE Thierry Coeman interviews Miguel de Almeida, Managing Director, Bricoalliance, and investigates the current operational transactions and challenges in Europe. September/October 2021

Building Materials & Supplies

38 MESSAGE FROM THE EDITOR Jim Copeland introduces the latest supplement. 40 DULUX TRADE Superior quality products made for the professional decorator. 42 Kilsaran Kilsaran introduce KPRO Façade UNO Render.

profiles

44 Bostik Bostik officially open their Bostik Academy in Swords.

24 Store Profile: Morris Builders Providers

46 Pipelife International Pipelife International acquire Cork Plastics and Floplast

The Hardware Journal talks to CEO Seamus Reynolds, as he explains why they don`t think of themselves as a single retail business. He outlines how the extensive premises brings multiple specialist ‘stores’ under one roof to create the ultimate DIY destination.

48 PVC Fabrications PVC Fabrications boast about their all-island distribution channels.

28 supplier Profile: DOSCO

50 Grant ENGINEERING Grant supports drive for biofuel to heat Irish properties.

George Kenefick, Sales Director, discusses how the 100% Irish owned family business and Ireland’s only brush manufacturer plays a central part in Irish lives, with a cleaning product in every household.

52 mannok Mannok’s ¤2.1 million Post-Brexit investment to increase bagged cement output. 54 wavin Wavin offer their Push-fit Hep20 Plumbing system and their Hepv0 waterless trap. 55 laydex Laydex offer customers POLYBASE, their NSAI certified Damp-Proof Membrane. 56 Kerridge Commercial Systems Kerridge Commercial Systems provide their K8 mobile app to improve efficiencies. 56 Sales-i Sales-i talk to us about how technology is putting the construction industry at the cutting edge. 57 Tucson Pumps The brand of choice for industry specifiers. 58 Construction Information Services Construction Information Services take a look at residential construction activity for Q2 2021.

business support 60

Tommy Smyth, Tom Smyth & Associates outlines the workplace decisions faced by employers regarding Covid-19 Vaccinations.

28 COMMERCIAL FEATURES 63 workwear

A look at the latest products, trends and innovations in a sector that has seen unprecedented growth.

75 FLOORING

News and new product developments and trends in Flooring products and adhesives

80 fuels

A look at the latest industry news and developments affecting the Fuel sector including Solid Fuel and Gas.

61 Running a Family Business Kevin Coghlan, Paint and Décor consultant, offers readers his insights into the difference between working in and working on a family business.

62 Susannah Hewson, CX Change Talks about Survival of the fittest and how to embrace change for success. September/October 2021

classified ads 88

a selection of classified ads

News & Products

TIMBER SHORTAGES ARE IMPACTING HOUSE BUILDING AND CONSTRUCTION COSTS ¤35bn sectors employing 220,000 warn Government about impending disaster which will worsen housing crisis and climate change targets The housing crisis is set to be further impacted by an alarming shortage of timber available to builders, builders’ merchants and hardware stores. This is because of the ongoing failure of Department of Agriculture officials in issuing licences for planting and felling trees which are mired in cumbersome red tape resulting in massive backlogs which could take up to two years to clear. Demand for Irish timber is at an all-time high but current stocks are rapidly dwindling as a result of bureaucratic failures by civil servants and Minister Pippa Hackett which will inevitably lead to rising construction costs according to the forestry, hardware and construction sectors. Forest Industries Ireland (FII), Hardware Association Ireland (HAI) and the Construction Industry Federation (CIF) whose sectors have a combined worth of almost ¤35bn to the economy and employ 220,000 workers has warned that the situation is worsening as the country is relying on the importation of logs and sawn timber which is becoming unsustainable due to demand costs and competing demand for these products. Added to the construction problem, the country will miss its climate change targets as just 2,400 hectares of forests were planted last year when 8,000 hectares is the Government target. These are the lowest figures in decades as the Government fails to properly support and facilitate forestry. Forest industry stakeholders are increasingly frustrated by the Government wanting more timber to be used in building but won’t facilitate trees to be harvested in Ireland. They say we have a competitive advantage in timber because we grow conifers so fast with our perfect climate and soils. We should be building on this great strength. The higher planting rates in the 80s and 90s can now deliver a major increase in Irish timber and build a major sustainable industry at the same time as delivering for house building and the climate. Hardware Association Ireland’s CEO Martin Markey said “Timber is a keystone product, it is integral to practically every building, renovation, and retrofitting project. The Irish timber sector is also a major bulwark in our fight to reduce Co2 emissions. The current lack of urgency in processing licences is having a major negative impact on the industry’s ability to supply products to critical housing projects. Our members are telling us that builders are walking

Mark McAuley, Forest Industries Ireland Director.

away from projects and postponing them indefinitely. It comes at a time when the hardware sector is experiencing acute shortages and price increases across almost every category. Most of these are global supply chain issues and we have little control over them. Timber is the exception to this, and decisions made by the Dept. of Agriculture have a major impact on the sector. We need a breakthrough on this.” FII Director Mark McAuley said “Throughout 2021 we have seen increases in the price of timber and a very tight supply situation. Builders are coming away from the builder’s merchant without the timber they need to complete a house extension or a new build. This is a crazy situation when we have plenty of mature conifer forests in the country and we are having to import timber to keep our building sector supplied. This situation would not have arisen were it not for the forestry licence crisis and the failure of the Department of Agriculture to get on top of things. It has been two years now and the supply chain is still badly disrupted. We need to find a new approach.” “A lot is said about the potential of greener homes built with timber but, right now, the timber frame companies can’t get enough of the wood they need. This sector should be expanding but it is constrained by shortages of its raw material. We want an ambitious programme of timber house construction for fast, green building but instead we have a constraint that is holding everything back. We need to push through this problem and get back on track,” he continued. CIF Director General Tom Parlon said “Throughout 2021, homebuilders and construction companies have seen huge increases in the price of timber. As we ramp up after a partial lockdown during Covid, demand for timber will only increase. Ultimately, if cost increases for homebuilding increase enough, housing projects on the margin will be shelved. I would call on the Taoiseach to personally resolve the license crisis in the Department of Agriculture that has run on for two years now. There is no point announcing billions of euro investment in the Summer Economic Statement or new housing policies if these rudimentary bureaucratic issues are not resolved.”

Martin Markey, CEO Hardware Association Ireland.

Tom Parlon, CIF Director General.

September/October 2021

News & Products

Chadwicks shares its support for DIY SOS: The Big Build Ireland Chadwicks is delighted to announce its involvement in DIY SOS: The Big Build Series 2. As the exclusive building materials supplier for the season, Chadwicks will supply a wide range of building materials to presenter Baz Ashmawy and his team of volunteers as they renovate the homes of some of Ireland’s most worthy families. The Chadwicks team will be on hand to support Baz and the crew at locations across the country this summer, as they aim to transform each home in just nine days. Offering both expertise and assistance for the various builds, Chadwicks will provide a selection of materials including doors and floors, insulation, plasterboard, paint supplies, roof windows, steel, timber and hardwood to name but a few. Commenting on the new partnership is Tara Brennan, Head of Marketing & Development at Chadwicks Group: “We are thrilled to be involved in the new season of DIY SOS: The Big Build Series 2. Community is at the core of Chadwicks and with over 50 branches nationwide, we understand the importance of supporting our local communities and families in need. It is a privilege to lend our expertise and materials to this year’s series and we look forward to working with Baz and all the incredible volunteers and builders who have offered their support.” Now in its second series, DIY SOS: The Big Build has gained national acclaim for its inspiring renovations for families in

need – in each episode an army of volunteer builders, labourers, tradespeople, suppliers, friends and neighbours come together to give their time and labour to support a local family. The new series is scheduled to air on RTÉ One in November.

Keith Duffy, Patrick Atkinson Chief Executive Officer – Chadwicks Group, Baz Ashmawy and Tara Brennan, Head of Marketing and Development – Chadwicks Group.

EV Home Charger Grant now available to Company Car Users The Sustainable Energy Authority of Ireland (SEAI) has recently announced that company car users can now apply for the EV Home Charger Grant. This now means that electric passenger vehicles owned or leased for an employee are eligible for the grant. The current scheme provides a grant up to the value of ¤600 towards the purchase and installation of a home charger unit. The company vehicle must be primarily parked overnight at the employee’s place of residence. Commenting on this development, Minister for Transport, Eamon Ryan TD said: “We have set a very ambitious target of almost a million electric vehicles on the road by 2030 to help us meet our climate goals and reduce air pollution at the same time. It’s very encouraging to see the rapid increase in EV sales. We particularly want to encourage companies to switch to electric and make their businesses more sustainable. We are making it easier and more attractive to do that by extending the home charger grant to employees who need to use a company car for business purposes.”

Declan Meally, Director of Business, Public Sector and Transport at SEAI said: “This development will further facilitate those who drive company cars and those businesses who are working towards reducing their carbon footprint by switching their company passenger vehicles to EVs. Home charging is convenient, cost effective and environmentally friendly. Today it accounts for 80% of EV charging sessions and we see that continuing into the future.” Company car users may apply online for the Home Charger grant on the SEAI website: www.seai.ie/grants/electricvehicle-grants/electric-vehicle-home-charger-grant/

September/October 2021

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AVANTI Forest Green round basin and wall hung wc [available in 7 colours] shown with the CONTOUR Black freestanding basin mixer, ASTRID Black Matt framed mirror and the STOCKHOLM Arctic Grey Matt 60cm countertop vanity unit

To book your trade visit to our SHOWROOM visit: www.sonasbathrooms.com Download the NEW 2021 2nd Edition SONAS Bathrooms brochure or pick up in store from your local SONAS stockist

News & Products

Glennon Brothers proudly support Longford Ladies Glennon Brothers is delighted to announce its three-year sponsorship of Longford Ladies Gaelic Football Association (LGFA). This exciting announcement covers the Longford LGFA Senior team and will also cover U/14, U/16 and minor LGFA teams. Pat Glennon, Glennon Brothers, said: “We are delighted to get the opportunity to sponsor Longford LGFA teams. We have seen the growth in Longford LGFA and are excited to be on board to support further growth and success in the coming years. We are looking forward to seeing the team play in the new Glennon Brothers jersey. Mike Glennon, Glennon Brothers said, “Glennon Brothers dates back to 1913 and is very proud of its Longford heritage. This sponsorship allows us to continue our support for the Longford GAA family running alongside our sponsorship of Longford GAA and the sponsorship of Pearse Park. This deal presents us with a unique opportunity to mark the enormous contribution made by the many people from County Longford over the past 100 years, in making Glennon Brothers what it is today. We recognise the importance of sport in everyone’s lives especially over the last year and we look forward to working with Longford LGFA. Dolores Kiernan, Chairperson, Longford LGFA said “This is a huge endorsement for all the great work being carried out by everyone in LGFA in Longford. The sponsorship by Glennon Brothers allows us to plan for growth and success for the

64% increase in new .ie web addresses A recently released bi-annual .ie Domain Profile Report shows continued year-on-year increases in new .ie domain registrations as the pandemic accelerates e-Commerce digital trends. Commenting, David Curtin, Chief Executive of .ie said: “Homeware stores and garden centres who may previously have been reluctant to invest in their online presence are now benefiting from the convenience and revenue-generating power of online sales.” The pandemic has greatly accelerated the trend towards omnichannel retail, whereby the process of buying and selling a product or service integrates digital and physical platforms. The first half of 2021 is the best first half-year period on record for new .ie domain registrations. A total of 33,815 new .ie domains were registered. “These figures are good news for the Irish economy given

years ahead. This is a very exciting development for us and we look forward to the 2021 season”. In other relevant news Glennon Brothers has entered into an agreement with SHV Energy to purchase Balcas Ltd, subject to approval from the Competition and Markets Authority in the UK and Competition and Consumer Protection Commission in Ireland.

Pat Glennon, (Joint Managing Director Glennon Brothers) Michelle Farrell (Longford Captain) Mike Glennon (Joint Managing Director Glennon Brothers).

that new domain registrations are a forward indicator of digital intent and future e-commerce activity,” said David. Cybersecurity With a .ie domain, holders can add extra layers of security to their website by purchasing security certificates and other tools from trusted third-party providers and domain registrars. 100,576 .ie websites have a security certificate (indicated by a URL beginning with https://), a 20% year-on-year increase. Security certificates prove to website visitors’ browsers that they are on an authentic and secure site. The number of .ie domains with DNS Security Extensions/ DNSSEC (a cryptographic security protocol) and Registry Lock (a manual service that minimises the risk of unauthorised or unwanted changes to a domain) is, however, much lower, at just 0.11% and 0.01% respectively of the .ie database. “After the ransomware attack on the HSE, the importance of cybersecurity to government institutions and private businesses has come into sharp focus. While security certificates are crucial to trust and privacy, additional features, such as DNSSEC and Registry Lock, provide extra layers of domain security and peace of mind to the owner and to users. We strongly encourage all .ie domain owners to contact their domain registrar or a trusted, verified third-party provider for more information about their use.” said David Curtin. September/October 2021

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News & Products

Joseph Murphy Ballina Ltd forges ahead! Through change and commitment to investment, one of Ireland’s leading Hardware Wholesaler, Importers and Distributors, Joseph Murphy Ballina Ltd (JMBL), are forging ahead confidently. Managing Director, Lorraine Burnell discloses some of the secrets to this success and the recent appointments to the management team. Lorraine explains, “For over 100 years JMBL has imported and sold hardware, homewares, DIY and agricultural products throughout Ireland. Our extensive breadth of product is not confined to one category but rather diverse collections spanning from light hardware to agricultural, DIY, Garden, hand tools and seasonal products. We believe that this is what makes our company an inspiring company to work with and has been the force behind our success.” JMBL have just recently integrated a new software system Hardware Intro v2.pdf 1enabling 13/08/2021 the 12:53:16 (SAP) for ai162885559615_Irish the management of Magnetic all processes,

flow of data and information through all departments of the business, from supply chain planning to procurement and logistics. “This provides maximum flexibility and has allowed us to fully integrate all our systems with our new e-Commerce website www.josephmurphy.ie. JMBL is constantly developing their business model and services to compete in this new economy and the forefront of this change is customer-specific services that ensure our customers receive the optimal service possible”, explains Lorraine. Operating from a purpose built 40,000 square foot warehouse and stocking 4,500 products lines, they continually develop new product ranges and own brands, such as MOY Agri and much more. August 2021 sees a new way for their customers to place their orders on their new Trade Only Wholesale e-Commerce website. Lorraine says, “This will offer ease of ordering and a dedicated platform for our customers to do business at a time that suits their busy schedules.” There have been exciting appointments to the management team in recent months. Ciaran O’Neill has joined as Category Manager and Aoife Gavin as Marketing Manager. Ciaran O’Neill brings a wealth of experience with over 25+ years in the wholesale industry. Ciaran will be at the forefront of New Product Development and the sourcing of new product lines for JMBL’s 700+ customers. Aoife Gavin is an experienced Marketing Manager working in a variety of industries throughout her career, including the retail and manufacturing sectors. She will bring a new area of expertise to the company with extensive marketing experience in branding, digital marketing and advertising for both B2B and B2C.

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JMBL HQ – Warehouse and Offices. September/October 2021

News & Products

Imagine Cork City in 10 years’ time

Are you tired of seeing dereliction every time you leave your front door? Are you unhappy with the acceptance of ‘that’s the way things are’? Sadly, dereliction has become part of the fabric of where we live. It’s a constant reminder of wasted potential and lost opportunity. What should be homes for children, families, or individuals, instead lie long-term derelict. It really makes no sense. Unfortunately, dereliction has become an epidemic across Ireland. Imagine a city, town, or village where dereliction is turned into an opportunity to create a liveable urban environment. Then imagine the lives of derelict buildings extended through taking advantage of their designed-in durability by repairing and repurposing them, into something beautiful, functional, and meaningful that carries forward significant heritage, while taking advantage of modern good practice. Dr Frank O’Connor & Jude Sherry of www.anois.org believe now is the time to end dereliction and reimagine our cities, towns, and villages. Their case study of 300+ properties in Cork City provides evidence that dereliction can be eradicated in Cork. It can be ended across Ireland. Their international best practice research indicates that Irish cities, towns and villages would thrive as a result. Having lived abroad for a few decades they fell in love with the vibrancy of Cork City and moved back in 2018. While the friendliness of Corkonians has been a wonderful daily tonic they’ve really struggled with dereliction and the decaying heritage. “We have walked and documented many European cities. From day one we walked the city, every street and laneway recording our experiences. We started sharing our findings last Summer 2020 (on Twitter) and started an ongoing thread on dereliction which has garnered millions of views. We have shared over 300 properties to-date, all within 2km of the city centre island. The human impact of dereliction really struck us, particularly its effect on everyone’s quality of life. We also realised that dereliction had long been framed as an unsolvable problem in September/October 2021

Ireland. Through collecting and analysing all publicly available data on our dereliction thread we found some startling results. Dereliction is solvable. We just need the political and cultural will”. Looking at global trends, cities, towns and villages that retain their built heritage thrive because everyone really values this uniqueness. Immediately Irish urban areas are in an advantageous position, with their truly distinctive landscape and heritage. Their buildings and streetscapes can be restored to become huge marketable districts. Plus, it’s cheaper and more sustainable to repurpose existing buildings than build new. Added to this our urban areas have the ability to quickly densify by bringing existing vacant spaces back into use. The knock-on effect on the local economy will be massive, more people, more services, more money to re-invest and so on. Imagine Cork City in 10 years’ time, a flagship of rapid transformation and sustainable densification. The unnecessary dereliction blight that was sucking the economic potential out and jeopardising the viability of local businesses and traders is gone. De-bunking the myth about retrofitting being more expensive than buying a new suburban home has had a radical impact. Living over the shop is back in fashion while hundreds of properties have been bought back into use - much of it funded by a dereliction levy. With many families now returning to Cork City Centre, it is now cheaper, more convenient, and more sustainable to live in the centre. Corkonians are thriving from their yearly saving of ¤10k by getting rid of that second car, and another ¤5k with lower mortgage repayments. They have more money in their pocket every month to spend supporting local businesses. This new Cork is liveable, safe, healthy, beautiful, and productive and has become a global beacon for 21st century urban economic resilience and innovation. Other Irish cities, towns and village quickly follow suit. Ireland is transformed. Our thanks to Dr Frank O’Connor & Jude Sherry at www.anois.org for contributing this article.

News & Products

Repair experts training Ireland is set to train a new generation of repair technicians to prevent thousands of tonnes of electrical appliances going to waste. An industry-wide drive to extend the lives of fixable white goods has been fast-tracked to combat a major shortage of electrical repair experts – whose average age is now 59. The new ‘Circular Economy Skills Initiative’ course aims to produce enough experts to ensure thousands of washing machines, fridges and dishwashers are given a new lease of life in homes and businesses across the country. WEEE Ireland, the White Goods Association and technical training agency FIT (Fast Track to IT) joined forces to create the innovative curriculum and career pathway. The free training course will be run with the support of Louth Meath Education and Training Board (LMETB) in a state-of-theart centre in Dunshaughlin, Co Meath. Up to 20 trainees will complete the initial pilot 26-week programme, followed by 12 weeks’ guaranteed work placement with leading white goods industry supporters of the programme. “This new course is a fantastic solution to some of the circular economy challenges WEEE Ireland members face,” said WEEE Ireland CEO, Leo Donovan. In 2020, WEEE Ireland recycled over 470,000 white goods appliances – but no Irish training programme for the next generation of repair technicians has been available for a decade. FIT is committed to rolling out further programmes responding to emerging Circular Economy skills needs in collaboration with

Education and Training Boards (ETB) and the industry in Ireland to address the growing need for such expertise. Last year, WEEE Ireland also partnered with the White Goods Association to promote repair of electrical appliances on RepairMyStuff.ie, which connects consumers with over 800 professionals in Ireland able to repair everything from watches to washing machines and as well as toys, textiles, furniture and more. The Circular Economy Skills Initiative course is free of charge and those interested in participating can apply at: https:// fit.ie/circular-economy-skills-initiative/. Full driving licence is required by the completion of training.

The 2021/22 Uppercross + Niko Bathrooms Fantasy League is kicking off This year UEL and Niko Bathrooms are supporting the Men’s Sheds Association by raising awareness for the cause by creating a Men’s Shed Football Fantasy League where the monthly winning shed gets a donation of ¤100, the overall Men’s Shed winner gets a ¤2000 donation. UEL and Niko Bathrooms will also donate plumbing and heating materials to the sheds that require that type of materials through their activities and urge all UEL staff and customers to support the Men’s Sheds Ireland movement today. As many readers of The Hardware Journal will know the Irish Men’s Sheds Association was formed in 2011. It is an all-island body with members across the 32 counties. Having originally started in Australia it inspired their Irish counterparts to begin their own movement. The first shed in Ireland appeared in Tipperary in 2009. Following the formation of that first shed the movement began to grow rapidly, with there now being over 450 sheds registered with the Irish Men’s Sheds Association and at least 12,000 men visiting a shed every week. Find out more, volunteer or donate: https://menssheds.ie/

September/October 2021

News & Products

New SEAI scheme for SMEs to take control of their energy use The Sustainable Energy Authority of Ireland (SEAI) is encouraging Irish SMEs to take control of their energy use with the launch of a new support scheme. The scheme will provide SMEs with a ¤2,000 voucher to cover the cost of an energy audit. An energy audit identifies tailored energy saving opportunities that can save businesses up to 30 per cent on their energy bills and help to reduce their climate impact. The audit will also assess whether renewable energy technologies are a viable option for their business. Speaking about the new support scheme Eamon Ryan, Minister for Environment, Climate Action and Communities said, “This scheme from SEAI will support high-quality, practical energy audits that will clearly lay out what SMEs should do, and how they should do it. SMEs will be able to take action on energy, which will save them money and make a vital contribution to our climate change goals.” The new scheme also provides an opportunity for energy auditors to provide their expertise to the SME sector on where

energy is being used and what actions are going to be most effective at improving energy efficiency. To be eligible, SME applicants must be registered in Ireland with the facility to be audited located in Ireland, spend at least ¤10,000 per year on energy, have fewer than 250 employees and have an annual turnover of less than ¤50 million. Vouchers will be awarded to SMEs who will use it to pay the SEAI registered auditor, once the audit is complete. Only auditors registered with the SEAI can claim the cost of the voucher from SEAI. SMEs from all sectors and public bodies are encouraged to apply. SEAI recommends that SMEs contact their nominated auditor in advance, to ensure that the voucher will cover the cost of their audit. Further information on the Support Scheme for Energy Audits can be found here: www.seai.ie/business-and-publicsector/small-and-medium-business/energy-audits/

Co-Op Superstores Cahir listed in the Top Retail Stores in Ireland The whole team at Co-Op Superstores Cahir were thrilled with the news that they made it into the top 125 Retail Stores in Ireland. The Top 125 stores are part of the AIB Merchant Services Retail Excellence Awards, which were established in 1997 to promote best practice and encourage high standards in the Irish retail industry and are now the largest and most prestigious of its kind in Ireland. Marie Fitzgerald, Manager at Co-Op Superstores Cahir and her team are really passionate about providing great customer service to their customers and on hearing the news, she said “It created a fantastic buzz among our team and we’re all very proud of our store and this achievement – we were up against retailers from all over Ireland in every industry sector, so we are really chuffed. It has been a really challenging 18 months in retail due to Covid-19 which makes this news even more special and I am so proud of the entire team here at Co-Op Superstores Cahir”. The Awards are about recognising and rewarding retail excellence. Marie has been working with the Dairygold Retail Division for over 30 years and is a firm believer in teamwork. Staff members at Co-Op Superstores Cahir are experts in their own departments, inspiring loyalty and trust among Tipperary shoppers down through the generations. September/October 2021

Jack Walsh Agri Manager & Marie Fitzgerald, Store Manager, Dairygold Co-Op Superstores Cahir.

News & Products

Screwfix set to open a further 12 stores in Ireland this year By late 2021, Screwfix is set to have a total of 29 stores open in Ireland. Despite the challenges that Covid-19 has had on the retail and construction industries, the multichannel retailer is continuing to open stores in the Irish market with an additional 12 stores later this year. To date, Screwfix has 18 stores open in the Republic of Ireland and with the addition of these stores later this year, the company’s employment rate will grow by more than 30%, with over 140 additional staff working across retail management, service assistants and supervisor roles.

Recent store openings in Carlow, Athlone, Portlaoise, Dublin (Kylemore Road) and Letterkenny, add to the retailer’s fastpaced expansion in Ireland. Since opening stores in 2019, Screwfix say they have more than 300,000 active customers in Ireland who are shopping for key products across a variety of categories including Bathrooms, Power Tools and Safety & Workwear. Screwfix stores stock over 10,000 products, from power tools and workwear to heating and electrical appliances with 24,000 products available to order online for delivery and collection from the store.

Housebuild.ie - a marketplace for home-builds Housebuild.ie is the first ever all-in-one marketplace for homebuilds, renovations and improvements in the Irish market, giving home-owners direct access to construction professionals, products and services in one digital hub. Since its soft launch in February, Housebuild.ie has signed up over 2,000 professionals nationwide, ranging from bricklayers, plumbers and carpenters, to surveyors, engineers and architects. The founders of Housebuild.ie are Eoghain and Ailish Ryan. Both engineers, the siblings run Ryan and Associates, an engineering consultancy in Salthill, Galway, specialising in fire safety. Eoghain Ryan is a former Assistant Chief Fire Officer with both Cork County Council and Westmeath County Council. This experience prompted him to develop a free mobile Building Regulations app in 2015, offering a searchable and easy-to-use tool professionals can use on site in both Ireland and the UK. The Building Regulations app will now be rolled into the Building Regulations, Planning and Guidelines section of Housebuild.ie, adding further value for professionals using the site and will act as a regulatory aggregator for construction professionals. More than 20,000 unique users have logged on to Housebuild.ie so far to search for tradespeople in their area. Housebuild.ie has a dedicated Construction Hub with practical guides and easy-tofollow ‘how to’ videos on everything from building regulations, planning and costings to energy efficiency, Passive House and nZEB projects. Homeowners can also buy from product partners such as EZ Living Furniture and Tile Merchant and browse the ‘inspiration’ section for home decor and interior design ideas. 16

Housebuild.ie has been developed over four-and-a-half years at a cost of about ¤950,000, including financial investment of ¤450,000 and hundreds of man-hours spanning engineering, software and business development. The tech stack has been developed in conjunction from James Whelton, the Corkborn Founder of CoderDojo, and Joe Smyth, Co-Founder of Altocloud, the successful Galway SaaS company specialising in Customer Analytics. Whelton and Smyth have joined the Board of Directors at Housebuild.ie, which is headquartered in Salthill and employs 15 people. Kevin McDonagh, an engineer with a successful 20-year career in the life sciences sector, has also joined as MD. The plan is to expand into the UK later this year with the launch of Housebuild.co.uk. From there, the company hope to have the Housebuild platform live in the US by 2024.”

Photo courtesy of Andrew Downes. September/October 2021

News & Products

Succession Planning US Style! Readers will remember that we covered Gina Schaefer’s A Few Cool Hardware Stores from the USA in the March/April issue’s store profile. Gina and her husband Marc have just recently announced that they are transferring ownership of their 13 stores to their staff through an innovative employee ownership plan.

so much, but Co-Owners. I have always known that when businesses want to do the right thing they’ll figure out a way to do it.”

They are currently the largest locally owned hardware store chain in the Nation’s Capital, Washington, and are located in the DC and Baltimore metro areas. Announcing the plan on LinkedIn Gina said “Well, I can finally announce to the world that the right thing for A Few Cool Hardware stores is employee ownership. Marc and I have begun the transfer of ownership to our teammates through an Employee Stock Ownership Plan (ESOP) and we cannot be more thrilled.” Gina went on to explain “If the events of the past several years have taught us anything, it is that a strong company culture can help keep a business healthy and strong. And that businesses can create long term wealth and stability for their employees while growing the bottom line. We spent two years researching and planning our succession – all as we head into our 20th year of business ownership. Now we can proudly say that we are not just the owners of the 13 stores we love

ERP Ireland highlights an increase in Electronic Waste Recycling The European Recycling Platform (ERP), Ireland’s only panEuropean compliance scheme for WEEE and Waste Batteries, have recently released figures highlighting an increase of electronic waste recycling during the Covid-19 pandemic. Overall, ERP Ireland identified a 9% increase in electronic waste recycling per person with over 5.6 million electrical items collected during 2020. The ERP Ireland figures highlight a 19% increase in the recycling of large kitchen appliances including washing machines, ovens and dishwashers with an average 56% jump in the recycling of these objects during April and May compared to the previous year. ERP Ireland collected 530 tonnes of batteries in 2020 a 7% increase from the previous year, enough batteries to line the length of Ireland – twice! ERP Ireland also announced results of the ‘Recycling Habits during Covid-19’ study by Coyne Research, which highlights recycling behaviours during the pandemic, identifying items recycled, items repaired, as well as items kept unused in the family home and the reasons for hoarding them. The nationally representative online survey carried out amongst 1,000 adults aged 18+ years, revealed that: September/October 2021

• A kettle was the most recycled object over the past twelve months, with 1 in 4 Irish adults claiming to have recycled one in the past year. • TV (19%), large kitchen appliances (17%), plugs/cables/ chargers (16%), microwave (14%), toaster/sandwich maker (14%) and mobile phone (13%) were also amongst the top items recycled. • 1 in 5 Irish adults has a DVD player and video player unused gathering dust in their homes. • A PC or laptop was the most repaired item in 2020, with 1 in 10 Irish adults fixing one in the last twelve months. • Over two-thirds of respondents claimed to have unused electrical items in their home. • 14% claim they have a sewing machine, iPod/MP3 player, Walkman/Discman, and plugs/cables/chargers unused in their home. • Just under half of respondents said they do not recycle unused electrical items as they feel they may use them again in the future, with only 8% concerned about data privacy.

News & Products

Etag head sponsors of the Fit Out Awards 2021 Having been a sponsor of the Fit Out Awards for a number of years, Etag are delighted to sponsor two categories this year, Fit Out Contractor of the Year and Fit Out Client of the Year. The awards are being held on 24th November and celebrate excellence in the execution of world-class fit outs, and the people and clients who drive these projects. The Fit Out Contractor Of The Year award recognises the Irish Contractor that stood out in 2020/2021. The award for Fit Out Client of the Year is a special recognition to the client of a fit out project who showed a commitment to collaboration and to a successful project in the last 12 months. “2020 was a difficult year and the awards last year were an opportunity for the fit out community to come together and celebrate virtually,” states Shaun Bonner, Sales Director at Etag Fixings UK and Ireland. “The event organisers carried out a stellar job ensuring the event still had the Fit Out Awards unique atmosphere. We are delighted to once again be a part of the celebration of the fit out industry, which is always a fantastic event.” Etag continue to provide premium quality products to the construction industry, servicing the fit out industry with materials such as insulation, plasterboard, fixings and more. For more information, please visit www.etag.ie

C.K New Tool Kits - Essentials to Stock for the Growing DIY Market The C.K brand from Carl Kammerling International, has launched a Core 23 pc Tool Kit and a Complete 15 pc Tool Kit containing a fantastic selection of high-quality tools and products, designed to get your customer`s DIY projects done quickly and effectively. The C.K Core 23 pc Tool Kit (T5970) in a convenient tool roll, makes a great ‘grab and go’ tool kit to complete DIY tasks around the home. Perfect as a starter kit, this quality set of tools and products can also be added to as DIY projects increase. The tool kit includes: A C.K Magma Tool Roll; C.K Folding Utility Knife; C.K Softech Tape 5m/16’; C.K Classic Combination Pliers 180mm; C.K Classic Side Cutters 160mm; C.K Bit Clip PH/PZD Set of 8; C.K Bit Clip Slotted Set of 8; C.K Triton XLS Screwdriver Bit Driver; C.K Junior Hacksaw. The C.K Complete 15 pc Tool Kit (T5971) is ideal for the DIY enthusiast as it includes a top selection of C.K tools that provide a hassle-free solution for home improvements. All the tools are contained in a convenient open tool tote which makes it easy to identify the right tools for the job. The Complete 15 pc Tool Kit includes: C.K Magma 18” Open Tool Tote; C.K Folding Utility Knife; C.K Softech Tape 5m/16’; C.K Classic Combination Pliers 180mm; C.K Classic Side Cutters 160mm; C.K Adjustable Wrench 200mm; C.K Triton XLS Screwdriver Set of 5 SL/PZ; C.K Junior Hacksaw; C.K Spirit Level Box Section 400mm; C.K Waterpump Pliers 250mm; C.K Steel Claw Hammer High Visibility 16oz.

There are also some unbeatable savings for retailers running from 1st September to the 21st December, the new Carl Kammerling International Magnetic Winter Sales Promotion offers the perfect opportunity for retailers to stock these products and more, by taking advantage of the fantastic deals on offer. To benefit from this superb promotion, simply contact your local sales representative or telephone CKI customer services on +44 1758 704704 and www.carlkammerling.com

CK Complete 15pc Tool Kit (T5971). September/October 2021

News & Products

Irish International Trading Corporation presents archive materials to Cork City Library As part of Ireland’s National Heritage Week celebrations, Irish International Trading Corporation (IITC) has handed over an extensive collection of archive materials to Cork City Library, ensuring that the rich history of the 101 year-old company will be maintained for generations to come. Local historian and Cork City Councillor Kieran McCarthy has also presented copies of his new book to the library, Irish International Trading Corporation (Cork), Celebrating 100 Years which details the company’s growth from 1920 to the present day. The archive materials presented to Cork City Library include minutes from board meetings, cash books, ledgers, letters and notes all dating back to the company’s inception against the backdrop of the Burning of Cork in 1920. These materials, as well as an exhibition of photographs will be on display in the public areas of the library until September 17th. Speaking at the formal handover of archive material to Cork City Library, the Lord Mayor of Cork, Councillor Colm Kelleher said, “The handover of these historic documents and copies of Cllr Kieran McCarthy’s book is an opportunity to celebrate the legacy of IITC and its shared history with Cork, whilst also highlighting the important role that Cork City Library plays as a custodian of the city’s rich history. I am delighted to be helping IITC celebrate this occasion, and I look forward to its continued success”. IITC Managing Director, David Heffernan said, “Today marks another significant milestone in the history of IITC. The original

headquarters for the company was located on Grand Parade, across the road from Cork City Library, so in effect we are returning these materials close to the site of the inaugural meetings that took place in the 1920s. In Cllr McCarthy’s book, we now have a definitive and detailed account of the work that our founders carried out to ensure that Cork played a key role in establishing trade routes with other countries in the early 1900s”. The duty of care for these documents of significant historical importance now falls upon Cork City Libraries. The newly appointed city librarian David O’Brien said “We are delighted to have this opportunity to preserve these materials in our archives. IITC was founded at a time of enormous historical significance in Cork, so it is truly fascinating to be able to reflect on the work that was done in setting up a company that fostered crucial trading links to Europe and America. It is our duty as trustees of Cork’s history to ensure that these documents, which are sure to be of public interest, are preserved for generations to come”. IITC was founded by a collective of Cork business families at the Grand Parade in Cork in 1920. The founders were motivated by a desire to support commercial and industrial development in a new emerging Ireland. IITC has played a key role in the development of Cork, from supplying materials to aid the rebuilding of the city after its burning in 1920 all the way through to supporting local enterprise today. From relatively small beginnings, IITC has grown to become a national business with a global reach, employing over 120 people with annual sales of ¤60 million.

L-R Pictured at the opening of a public exhibition in Cork City Library are Joe Healy, Company Secretary, IITC, the Lord Mayor of Cork, Cllr Colm Kelleher, David Heffernan, Managing Director, IITC, Cllr Kieran McCarthy and Cork City Librarian David O’Brien. Picture courtesy of Darragh Kane. September/October 2021

News & Products

digital marketing and social media activity In our ongoing series talking to HAI members about their marketing and social media activity, Aoife Kinsella talks to Fiona McGrath, Head of Marketing at Sonas Bathrooms, about how their social media presence has developed over the last two years, and how it’s helped them connect with their customers. SONAS Bathrooms sell through a network of over 500 trade resellers throughout the country, including most retail bathroom showrooms and builders’ merchants. Tell me about SONAS Bathroom’s online journey to date. What tools are you using and for what? We have really focused on developing our social media presence in the last two years with over 27,000 followers on our social platforms. It’s a valuable way to communicate to many audiences including our trade, commercial and domestic audiences. With LinkedIn, we focus more on company news and product information, as this platform is used by our trade and commercial customers. Informative and educational posts help our customers stay up to date with what’s happening and gives them more information on SONAS and our products, which they can benefit from when selling to end-users. Facebook and Instagram are mostly focused on our end-user audience. It’s important that we establish and maintain our brand awareness here even though end users will purchase our products through our network of retail customers. It’s a great way for consumers to get to know our brand and our extensive range of stylish and durable products. How has social media helped your business, particularly in recent months? One of the major benefits of social media is the ability to quickly communicate to all stakeholders. During COVID restrictions social media allowed us to stay in touch with our customers and to keep them informed with important business updates. Many of our retail, trade and end-user audiences tag us on Facebook and Instagram when they share images of SONAS products in completed projects. We know it’s important for our followers to see our products in real settings, so we encourage all of our trade customers on social media to tag us which we will then post and reshare. This means that our trade customers are also potentially reaching a larger audience, helping their own brand awareness. Can you tell us about some of your recent social media activities and the impact they have had? In 2020, we increased our collaboration with interior designers and social media influencers, who have promoted SONAS to a wider audience. We recently collaborated with Catherine Carton from Dainty Dress Diaries.

Catherine has a great following online and is really relatable, so working with her fits perfectly with our approach to supporting and advising our end-user customers. Catherine put together a blog and video journey showing the process of renovating her ensuite. This helped to inform people who are planning to renovate their bathroom of what is involved, as for some it can be a daunting task! What are your future plans? We are continuing our focus on utilising our social media platforms and have some exciting campaigns and collaborations happening in the next few months, so make sure to follow us on Instagram and Facebook! What are the top three trending product categories that you promote? 1. Our New SONAS AVANTI Coloured Ceramics range which launched in July and is already turning heads! 2. Our SCANDINAVIAN Collection of contemporary bathroom furniture is in high demand, such as the SONAS MALMO Wall Hung Vanity Unit 3. Black Wetroom Panels are very popular, like the SONAS ASPECT Wetroom Panel range For any similar businesses in the industry looking to get started on the same journey you’re currently on, what advice would you have? For similar businesses starting out I would suggest taking some courses on social media and how to best utilise it, there are many inexpensive and free classes available online now. I would also advise listening to your followers and asking them for feedback. You want to make sure that what you are putting out there is relevant to your audience. It is a continuous process and your social media strategy should always be evolving, to adapt to the new tools as they become available. If you are looking for advice on finding similar Digital Marketing success to SONAS, contact HAI today about our member Digital Marketing training and consultancy services that may be of help. If your organisation has undergone a similar journey and you would like to share your experiences with our readers, contact us today for your business to feature in future issues. Contact aoife@hardwareassociation.ie. September/October 2021

News & Products

Digital Hero winner - the hardware connection In the July / August issue of The Hardware Journal we covered the .IE Digital Town Awards. These awards have been developed to address digital enhancement and adoption in Ireland. They highlight the benefits and possibilities of digital and celebrate the digital achievements of local towns, big and small. Whilst 11 of the awards are for digital projects there is also a totally unique Digital Hero Award. This is a person in a local community who is an unsung hero, who works tirelessly on initiatives to promote the digital enhancement of the town. The Digital Hero for 2021 is Laura Williams who coincidentally has a hardware connection! “I would never have a “No Junk Mail” sign on my door “says Laura speaking after her award “And thanks to my interest and work in marketing and SEO (Search Engine Optimism) over the years, I am always interested in who and what is advertising, particularly in my area of Inner-City Dublin (Ballybough - where I have lived for over 20 years.” Case in point “When I received an advertising flyer in my door from my local Hardware store, Kelly’s Homevalue, Spring Garden Street in 2019, I went straight up to the shop and introduced myself to Rachel Reddin. We discussed my Digital Marketing skills and how we could use these to both our advantage. Rachel and I agreed to a one-year contact where I would improve the SEO of the brand and encourage additional people to check out the website and telephone the shop. To do this I regularly posted fresh content to Facebook and Twitter. I posted the telephone number on 90% of my content to show Rachel and Kelly`s why the phone was ringing more often”. “I always felt the company had a “trade only” image and wanted to use my local knowledge to improve on this perception. During my first year with Kelly’s, I showcased the different instore promotions, website offers and their corporate social responsibility. For example, I made customers aware it was a dog friendly store, showcased new products and discounts on products and uploaded new content to the Facebook page including a giveaway for a ¤10k bathroom which was won locally in the area. In conjunction with the Homevalue Brand, I put a particular emphasis on the Irish products available in the shop as I feel strongly about supporting Irish business. “ “The Kellys Twitter account now gave details of important changes in construction regulations, information on Kelly`s free delivery for over 65’s, restoration and conservation of old buildings in the Inner-City area and how the community were working together to improve streets etc. Added to this I shared local history, details of games in Croke Park and news of interest about the Dublin 3 area”. “I liaised with Homevalue head office for content and shared the information and offers digitally and instore. This resulted in new customers coming into the shop and reminded previous customers of its existence. Rachel Reddin, Kellys Homevalue said “We employed Laura Williams on a one-year contract in 2019 to kick start our social media presence, in a very short amount of time we had an online following in the 1,000s across multiple platforms and a measurable increase in DIY footfall and September/October 2021

sales. I thoroughly enjoyed working with Laura during this time, she is a born promoter and marketeer and saw opportunities to grow our business everywhere she looked! She brought a wealth of knowledge and expertise to the role and worked entirely to the needs of the business. I am both delighted and not in the least surprised that she has won the Digital Hero award, it is very much deserved.” Laura continues “Additional new customers were introduced to the store as I also run the Digital Strategy for other local businesses including restaurants and bars, in a voluntary capacity. I manage the content for the “Ballybough Pride of Place” online strategy. I have been running this strategy for four years to improve the SEO of the area. Anyone who has ever travelled to Croke Park will know where Ballybough is but will not be aware of the rich history the area has to offer.” “I am originally from the village of Taghmon in County Wexford and have a retail business background where my family had a local supermarket and bakery. I feel strongly about shopping locally and keeping small communities alive. My local hardware shops growing up were Cullen`s Hardware in Taghmon and Wallace’s Homevalue Hardware in Wellingtonbridge.” If you would like to discuss your Digital Marketing issues, please get in touch with Laura at 087 090 8541.

Rachel Reddin, Director, Kellys Homevalue Hardware & DIY, North Strand, Dublin 3.

HAI Corporate Partners

C o r p o r at e Pa r t n e r

Cash Management Brink’s Cash Services Denise McCarthy 1890 474 000 denise.mccarthy@brinks.com www.brinks.com

Credit & Financial Management Credit Risk Brokers James Riordan 01 491 6007 james.riordan@creditriskbrokers.com www.creditriskbrokers.com JPA Brenson Lawlor Ian Lawlor 01 668 9760 ian@brensonlawlor.ie www.brensonlawlor.ie LCMS Ltd Billy Nolan 087 2604625 billy@lcms2.com www.lcms.ie

ECommerce and IT Support Intact Software Mark Gurney 042 933 1742 mark.gurney@intactsoftware.com www.intactsoftware.com .IE Alan Finneran 01 236 5400 afinneran@weare.ie www.weare.ie Kerridge Commercial Systems Noel Burke 087 1405 483 noel.burke@kerridgecs.com www.kerridgecs.com Monsoon Consulting Ed Wyeth 01 4750066 ed.wyeth@monsoonconsulting.com www.monsoonconsulting.com Sales-i Sam Cannon 0044 121 4891070 scannon@sales-i.com www.sales-i.com

September/October 2021

HAI Corporate Partners Payment Services

HR Support

AIB Merchant Services Owen Ball 087 7715973 owen.ball@aibms.com www.aibms.com

TSA Consultants Tommy Smyth 021 4634154 tommy@tsaconsultants.ie www.tsaconsultants.ie

Insurance

Dolmen Insurance Brokers Ltd John Bourke 01 8022361 info@hardwarestoreinsurance.ie www.hardwarestoreinsurance.ie

PRINT MANAGEMENT

NEW

W&G Baird Sam Sharpe +44 (0) 75 8311 9846 sales@wgbaird.com www.wgbaird.com

Recycling Solutions

Logistics

European Recycling Platform Martin Tobin 01 6624040 ireland@erp-recycling.org www.erp-recycling.ie

Woodland Group Lee McMullen 01 8111500 lee.mcmullen@woodlandgroup.com www.woodlandgroup.com

Materials Handling Henley Forklift Group Ltd Mark Kenny 01 6209200 sales@henley.ie www.henley.ie

Shopfitters / Racking Systems

Why become a HAI Corporate Partner? By becoming a Corporate Partner, you can link your organisation to the pursuit of excellence and quality in the Hardware, Building Materials & DIY sector.

• A preferential member rate for advertising in The Hardware Journal, plus three free classified advertisements

Hardware Association Ireland will help you to promote your company to all key decision makers in the sector with;

• Preferential rates and early access to event sponsorship and networking opportunities

• A listing on the HAI website • The use of the widely recognised HAI Corporate Partner logo and a Corporate Partnership Certificate • A free listing with logo and contact details on The Corporate Partners Page in each issue of The Hardware Journal

Mil-tek Total Recycling Solutions Cliff Power 083 0044858 ireland@mil-tek.com www.mil-tek.com

tRetail

#WeGe

Johnston Shopfitters Shane Brennan 01 4190419 sales@johnston-shopfitters.com www.johnston-shopfitters.com

OHRA Racking Solutions Seamus Coyle + 44 28 8224 7858 coyle@ohra.de www.ohra.ie

• A preferential rate for exhibitor space at The Hardware Show • Positioning your company as a solution-provider for the hardware, building materials and DIY sectors • Access to all the latest industry news via regular emails and updates.

September/October 2021

Want to find out more? Contact us today to become a HAI Corporate Partner info@hardwareassociation.ie or phone 01 2980969 23

Store Profile

Morris multiplies the benefits Morris Builders Providers (MBP) doesn’t think of itself as single retail business. As CEO Seamus Reynolds outlines to HAI, the extensive premises brings multiple specialist ‘stores’ under one roof to create the ultimate DIY destination. The unique business model of Waterford’s Morris Builders Providers gives its customers the best of all worlds. Within a single expansive premises, trade and DIY customers enjoy the specialist knowledge of dedicated stores and showrooms, along with the convenience of one stop shopping. “We cover everything you require for all your building, plumbing, DIY, electrical appliances, décor and home enhancement needs,” says CEO Seamus Reynolds. “Each of these individual smaller ‘businesses’ on our site requires a different approach to meet the specific needs of their customers. This calls for the highest levels of expert knowledge and services from our team.” This set-up has also helped Morris Builders Providers identify new markets and areas of growth and adapt to meet the demand. For example, adding a garden centre and updating its home heating offer.

Stores within the store Building materials customers require stock availability, keen prices, product knowledge and fast service. The team in the sales office, reps and counter sales, yard support and customer delivery are focused on excelling at providing these requirements. Plumbing and heating customers seek the same benefits, but

also expect ‘how to’ advice and technical information. Seamus explains: “The counter team providing this service is supported by our Plumbing Manager, together with Justin Ryan, our specialist on all aspects of renewable energy, heat pump systems and heat recovery and ventilation.” “Due to changes in building regulations, home heating systems now require a totally different skillset. We have developed this in recent years.” The extensive paint department serves professional painters, DIY customers and interior designers. Uniquely, Morris Builders Providers offer a Paint Décor trade centre and retail paint shop all in one. “This means we have 10 or 15 painters’ vans outside our door each morning when we open at 7.30am to facilitate them. And throughout the day, there is a steady flow of customers coming for advice from our incredibly knowledgeable staff of four full-time and three part-time.” Most brands are carried, including Dulux, Crown, Fleetwood, Colourtrend, Johnston’s, Ronseal and Rustin’s, supported by a comprehensive range of accessories, adhesives and silicones needed for any job.

September/October 2021

Store Profile

Paint Department.

Electrical Appliances.

Showrooms

The partners bought an existing established hardware business in the city, Samuel Morris Ltd. Two from the original 16 are among the three owners today. For the first two years the business operated on the Samuel Morris site in Railway Square.The owners then purchased land less than half a mile away and moved to the present site. Having survived the bust of 2007 and the recession, by 2012 Morris Builders Providers could start making plans for improving business operations, starting with physical developments. In 2015 the company began redevelopment of its 5-acre site to increase retail space by 25,000+ sq. ft to 50,000 sq. ft and re-lay its building yard. “The new premises has allowed us to showcase our products better and truly become an across-the-board business that, through range and services, can supply everything you need to build, fit out and decorate your home.” And improvements are ongoing, Seamus states. “Together with our suppliers, we are constantly improving product presentation and display to enhance the shopper experience.” Most recently Morris`s updated their bathroom showrooms in conjunction with suppliers Sonas, Roca & Merlyn.

For Bathroom and Kitchen showrooms, eye-catching up-to-date displays and variety are vital, supported by expert sales people who listen to the customer’s requirements and help them achieve their desired finish. Accessories such as bathroom fittings, mirrors and toilet seats are located nearby for link sales. Choice and service are priorities also when it comes to Doors & Floors. Here too, accessories such as door handles and flooring essentials are beside the showroom. “Selling home appliances is a good fit for our business as electrical goes hand in hand with designing, supplying and fitting kitchens,” notes Seamus. MBP also showcases a full range of solid fuel stoves (four working models) and electric wall fires (12 working models) in a dedicated space. “Because this department is next to our plumbing and heating counter, it’s easy for customers to get expertise on stoves that have the capacity to heat radiators.” The department stocks all the add-ons: fireguards, coal buckets and more.

Growth areas Competition in the Tools and DIY market is intense. To be more competitive, Morris Builders Providers recently increased range and floor space. The revamped department now features a dedicated tools counter, with a wide selection of hardware, safety clothing, fixings and other necessities nearby, an extensive power tools display spanning 24 feet, and a comprehensive line-up of hand tools. Two fulltime employees trained by suppliers provide knowledgeable service. To complement existing business in lawn, hand and power tools, Morris`s added a garden centre in 2019. Everything for the gardener in an impressive array of plants and shrubs, tools, fencing, compost and chemicals. “The extra floor space allowed us to properly showcase our extensive range of Garden furniture and BBQs,” adds Seamus. Lighting, Homewares and Cleaning areas complete the comprehensive offer.

History This “one shop does it all” approach is rooted in the company’s history. When, in 1983, Waterford’s main builder’s merchants, Graves, were closing down, 16 local builders joined forces to create an all-embracing builder’s providers to supply themselves and the local building trade. September/October 2021

Top team Such a business model depends on outstanding people and we are fortunate to have an exceptional team of colleagues. Each department is led by a manager who co-ordinates all aspects of day-to-day operations. They plan and communicate the requirements for that day/week and ensure complete and efficient implementation. “This takes a depth of management, retail and product knowledge to maintain constant communication and provide awareness of team roles.” Out of 80 staff, 50% have more than 10 years’ tenure; many over 30 years’. “Supporting our people is vital. In our business we find that equipping the team with a clear understanding of what we do, what is expected from them and the parameters that they work within provides a simple platform to work from.” The company uses a mix of internal and external resources, including suppliers and specialists, in its training. Key areas are customer experience and health and safety. MBP has developed a customer-centred programme with a local company that provides continuous training that adapts to changes in shopping habits. An external business trains on all aspects of safety, from forklift to manual handling, also carrying out monthly safety audits and meeting with the in-house safety team to assess and address the findings. 25

Store Profile

“We also work with a firm who assist with loss prevention and margin protection, by conducting audits, providing training and developing solutions to reduce loss and maximise margin.”

Customers expect more The store is now serving more discerning shoppers, according to Seamus. “Customers have access to the world on computer devices and will use apps like Instagram to get visual ideas. Before visiting, most will have researched their project and the products they might need and have some idea of what they want. And they will have checked out prices in the market.” “We do our customer research too. It is incredibly important, particularly listening to our customers.” Morris Builders Providers has and will continue to make changes based on customer feedback. “Any experience or information that assists us in making improvements is welcomed.”

Looking ahead Customer demands and their expectations for instant access for information 24/7 will present difficulties or opportunities depending on how a company approaches it, Seamus believes. “The need for all customer types (building and retail) to be able to order from their phone or desktop is becoming an increased pressure on our business. Between online shopping and social media, it’s essential that companies familiarise themselves and get on board. We are currently improving our website and expect to be trading on it shortly.” “There is still a need for housing in Ireland and the repair/ improvement market should stay strong. The challenges are, and will continue to be, the supply chain.” Morris Builder’s Providers always strive to deal with Irish suppliers first. “It is critically important that builder’s providers support local/Irish companies to sustain our industry.” “We stay relevant and future-proofed by constantly monitoring our business, communicating and listening to our customers and watching the market in both housing and consumer trends,” Seamus affirms. “We will continue to examine our operation and our relevance and make necessary improvements to keep our business growing.”

Kitchen Retail Display.

Communications and connections Morris Builder`s Providers takes its participation in various communities seriously and focuses on good communications and networks. “For customers, we find that WLR (Southeast) radio station is an excellent route to reach and engage with people. We have a fulltime employee looking after all aspects of social media and this provides us with excellent coverage.” The store holds five “fantastic” one day sales every year, which draws in many customers. Business links include membership of Hardware Association Ireland, Builders Merchants Federation and they are a founding member of the Allied Merchants Buying Association. “These affiliations offer valuable sources of information, collaboration and support to improve how they do business.” The store has won several Octabuild County and Provincial Awards. Morris Builder`s Providers are active within the Waterford community also, as sponsors for Waterford United FC, Tramore Racecourse and Waterford GAA.

Secrets to success Asked for a top tip, Seamus, not surprisingly, found it hard to narrow down to just one, so instead shared his secrets for a successful store. Or should that be stores? • • • • •

Stock all major brands and seek to provide quality at competitive prices. Take pride in providing exceptional well-informed service and carrying a huge range of products. Keep the service message and the process of moving stock through the business simple. Invest in people and conduct continuous training. Constantly research to keep relevant.

In a nutshell, be competitive and have a point of difference. “In our case, good customer- focussed staff, constant availability of stock and keen prices. And above all, make a profit!” That’s the Morris USP. Correction, USPs!

Bathroom Retail Display. September/October 2021

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Supplier Profile

State-of-the-art brush manufacturing machine.

A clean sweep across Ireland Like the GAA, established the same year, brush manufacturer Dosco plays a central part in Irish lives, with a cleaning product in every household. And new product and brand developments keep coming from this historic Cork family business. Since its foundation in 1884, Dosco has remained a 100% Irish owned family business and today is Ireland’s only brush manufacturer. The Hardware Journal speaks to George Kenefick, Sales Director and a 4th generation family member working in the business. From the start D O’Sullivan & Co (Dosco) focused on hardworking, quality cleaning products. 137 years later, keeping Irish homes spick and span is still at the core of everything they do. Moving with the times has always been the secret of longevity and Dosco has been busy enhancing range, packaging and product performance over the last couple of years.

Brushes with history The company was established by Denis O’Sullivan on Lavitt’s Quay in Cork City, moving at the turn of the twentieth century to Merchant’s Quay, now the site of Merchant’s Quay Shopping Centre. In the 1960s the business relocated to South Douglas Road, just outside the city, where it remains today. During those early days the premises were multi storey. All raw materials had to be hauled up to the top floors to be manufactured into the various products, then brought down to ground level for despatch. The first products were mainly brushes for road sweeping, shoes, for removing distemper from walls, cleaning firesides and chimney sweeping. The majority were made by hand, using tar to bind the bristles together before being inserted into the wooden stocks (heads).

Dosco also had a textile department where heavy duty floor cloths and oven gloves were manufactured. Over time Dosco diversified into making a range of paint brushes. This success led to the establishment of a substantial manufacturing department within the factory. Dosco has seen incredible changes in society, in Cork City and across Ireland, and has lent a hand in supporting communities. The firm supplied products to assist in the clean-up operations after disasters, such as floods, fires and revolutions, but also to help prepare for celebrations.

The one and only At one time Ireland had several brush manufacturers. Now just one remains, enduring by retaining the qualities customers have always valued, while evolving to meet the needs of transformed homes and workplaces. “It is with great pride that we recognise that every home in Ireland has a Dosco product somewhere in it; be it in the utility, the bathroom, the shed, car or garden,” says George. “Now we are investing to ensure we continue helping keep Ireland ship-shape for the foreseeable future!”

New products and new look In 2019 the branding team redesigned the Dosco brand and all its packaging. The same year, Dosco relaunched its paintbrush range. The new and enhanced brushes incorporate big improvements, in particular better bristles and longer length stock to improve pick-up and paint release, ensuring the best finish possible. September/October 2021

Supplier Profile

Paint Brush Retail Display.

Domestic Products Retail Display.

“We also used this opportunity to move our packaging to recyclable material and away from plastic,” explains George. Dosco has also extended its product line-up, this year offering over 2,000 SKUs to the Irish market. This includes Dosco own brand products (Dosco, Dosco Home) and well-regarded names the company is proud to represent in Ireland, including Brabantia, Stefenplast, Flamingo and Problem Solved. And for the first time this year, pet products are part of the Dosco portfolio, in response to growing demand.

Always been green

Household name Altogether, every area of the home and garden is now covered: • •

• • •

Painting accessories - brushes, rollers, sandpaper, masking tape, and more. Indoor cleaning - floors, sweeping and mopping, kitchen sink side, bathroom mats - indoor and outdoor entrance mats, kitchen, patio, etc. Textiles - tea towels, microfibre, stockinette. Laundry - baskets, pegs, lines. Household plastic for cleaning and storage.

Dosco also supplies an extensive range of products for ensuring workplaces are hygienic and safe. The full catalogue of products can be viewed on the website www.dosco.ie or www.doitwithdosco.ie. A complete hygiene catalogue is available on the website and includes a comprehensive range of products for the HORECA (Hotel, Restaurant and Cafe) industry, offices, factory floor and many more applications.

Buzzing In June 2021 Dosco was delighted to take ownership of a new, state of the art brush manufacturing machine. The Zahoransky Z-Wasp is specially designed to manufacture robust outdoor brushes with Irish weather in mind! “This machine allows us to continue to manufacture our market leading range of yard brushes right here in Cork. This investment demonstrates our commitment to continuing to be the only brush manufacturer in Ireland,” George confirms. The Z-Wasp is controlled by software that will enable Dosco to create new brush designs and incorporate a variety of colours. September/October 2021

Dosco has also been polishing its already strong eco-friendly credentials, according to George, who added that many of its cleaning products can boast a green heritage dating back over a century. “Our range of wooden brushes are manufactured using FSC wood, and many of the bristles used are produced from coconut husks, bassine (from the palmyra leaf), Bahia fibres, grass straw, etc. All naturally occurring fibres; the same materials used in our brushes for over 100 years.” “Because we are very environmentally conscious, we are always looking for ways to be sustainable wherever we can. We are working through our product range to incorporate ecofriendly materials and packaging.” “Our customers can be confident that all the products bearing the Dosco Home name have great green credentials.” Dosco Home mats are 100% recyclable and made from recycled materials, while the newest additions to the line-up are made from recycled tyres. The bamboo cleaning range combines bamboo wood and recycled plastic.

Customers drive quality Dosco takes great pride in the service level delivered to consumers. “Our customers are at the heart of every decision we make and every new product we develop and bring to the Irish market. We aim to continue to improve on our service standards and the range of products we supply.” Improving quality underpins all new product development at Dosco. George sums up the ethos: “We have worked very hard ever since 1884 to ensure that when you buy a Dosco branded product, you know you are purchasing an exceptional product suited for the job at hand. We source throughout the world in order to bring the best products to the Irish market, but even more importantly, we provide great reasons for consumers to buy Irish. We feel that our very low staff turnover is a key reason for the excellent service levels we provide to our customers. Our team also possesses a depth of knowledge about our product range that would be difficult to equal. Like our products, our people are part of the Cork heritage and the Dosco tradition for quality, convenience and cleanliness!

Home Retrofit

Home Retrofit - Part Three Works progressing towards completion In the May/June and July/Aug issues we introduced you to Shane Kenneally and his new family home in Clonakilty as he prepared to get started on a major renovation project. In this issue we move into the new year (2021) with works progressing well towards completion. Shane is happy with all the help he and his carpenter uncle Ben have had to date: “My uncle and I are doing most of the work and we are lucky enough that family are helping out where they can as well.” All details below are supplied by Shane. January – Mar 2021 Roof – Extension works: •

•

After their well-earned Christmas break Shane and Ben checked the weather and saw a dry cold spell coming. They decided to drive on and get the roof ready. The warm deck roof consisted of a layer of 18mm OSB3 (bottom deck), then a vapour membrane, 150mm insulation and another layer of OSB3 (top deck) to which the fibreglass would be applied. They also opted to have a parapet wall around the outside to finish it off. With the roof ready they covered it in preparation for the fibreglass. The extension is a passive design. The walls are built from 6 x 2 stud work. Then 18mm OSB3 outside of that with a weatherproof membrane outside of that again. “A big thanks is owing to Dad and Ben for all their work getting the extension done and sealed so quickly”, praises Shane. Shane and his team decided to opt for a passive sill as they felt they would help prevent cold bridging through the windowsill. While the scaffold was up Shane and his dad power washed the slates and painted them with Tegral blue/black paint to finish it all off.

Roof.

Front windows.

Windows: •

•

Next up they had to get the house ready for the windows to be fitted as this had to be done before the external insulation could be fitted. Also the passive sills had to be in place for the windows. Once the window openings were ready and the sills fitted the windows went in. They taped the windows and doors internally and externally with airtight tape.

Extension wall & windows. September/October 2021

Home Retrofit

Insulation

Bathrooms:

•

Next instead of traditional block there is 100mm external insulation and plastered outside of that with coloured render. Internally the studs are insulated with 150mm insulation and a 29mm insulated slab inside, now plastered and painted.

•

• Electrical works.

Electrical Works: •

•

• •

•

Shane’s plan was to get the upstairs and downstairs bathrooms painted so they could fit the bathroom ware. Shane’s Dad painted the upstairs bathroom. Shane made up his own wall panelling and fitted it. Shane’s Dad finished the painting, and then they were ready for second fix plumbing. Bathroom.

With the house sealed Shane bought a chaser off the internet and chased all the walls himself so the electrician could run all his wires. Once complete the first fix was done and they fitted plasterboard to all walls downstairs, again insulated slabs on all external walls. All first fix plumbing is also complete and things are progressing nicely Outside Shane rented a mini-digger from a neighbour and ran all the wires and pipes out to an outside shed that would be their boiler house. He also ran an ESB duct from the pole down the field so the ESB could put the supply underground instead of overhead.

Upstairs: • •

Ben started second fix carpentry inside and wasted no time in knocking out all the upstairs doors, floors, and skirting. By this time Shane’s Dad had also started painting with a lot of it now finished upstairs.

April • •

“Things were starting to get busy as my timeline for moving in June was fast approaching.”, says Shane. They were stuck in limbo for a few weeks, since all work to be done required power and heat so they had to wait for the power to be connected - April was a long month!

May Downstairs: • •

Upstairs landing.

Outdoors: •

With all downstairs plastered and tiled the electrician was busy with second fix. Shane decided to build his own fireplace: “I found it hard to get a limestone slab big enough so once restrictions lifted, I drove to Dublin one morning to collect one, once home I marked it out and cut it up, I then built a block hearth for the fireplace and faced it with reclaimed brick slips.”

While second fix was ongoing, they moved outside for two weeks and laid all the pipes for the toilets and kitchen waste etc.

House exterior.

In the next issue we will look at the final stages and the completion of Shane’s dream family home, and Shane will reflect on his experience.

Fireplace. September/October 2021

Hardware Show

Exhibitors List: ABC Abrasives

Fleetwood Paints

Optimaxx

Ames True Temper

Flogas

Origo

Arc Building Products

Galco

Synergie Building Systems

Ard Ri Marble

Gardena

OZX Group

Ashtown Trading

Glennon Brothers

Passive House Systems

Axus Décor Ltd

Gold Crop

Paul Small Wallcoverings Ltd

Basta

Green Equipment Ltd

Pipelife Ireland Ltd

Barleystone Paving Ltd

Guardian Distribution

Power Providers Ltd

B&G

Halo Ltd

Priceme.ie

Blaklader Workwear Ltd

Helske Energy

Profile Technology

Bluewater Filtration Ltd

Henkel Ireland Dist.

ProtectiT SP (Ireland) Ltd

Bolle Safety Ireland

Herron & Son

PVC Fabrications

Bolton Adhesives

Hightower Painting

Quality Freight Group

Bord Na Mona

Homeline

Rawlplug Ireland Ltd

Bostik

Hultafors Group Ireland

Regatta Professional

Botament Systembaustoffe

Husqvarna

Reisser Ireland

Hygeia

Rhino Distribution

Brett Martin

.IE

Ronseal Ireland

Bryko

Instantor

Saint-Gobain Construction Products

Build Box

Intact Software

Ireland

BW Hardware

International Tools Industries

SME Sales Ltd

Canadia Flooring

Irish Abrasives

Solv-X Products

Cardboutique.ie

Irish Cement (A CRH Company)

Solvall Ltd

Carl Kammerling International

Irish International Trading Corporation

Stafford Fuels

Portwest

Irish Wire Products

Sterling Safety Workwear Ltd

Classic Hardware

I S Varian

Soudal Ltd T/A Seal Systems Ireland

Corry’s

JB Key Ltd

South Coast Sales

CPL Fuels Ireland Ltd

John Murphy Castlerea Ltd / Allgrip™

Tec7 - Contech Building Products

Credit Risk Brokers

John Stafford & Sons

T.I.Midwood & Co Ltd (TIMco)

Cromar Building Products

Johnston Shopfitters

Toolbank Ireland

Crown Paints

Joint-It

Tucks Fasteners & Fixings

Curust Industries Ltd

Joseph Murphy Ballina Ltd

TW Clarke Ltd

Dargan Tools

Kärcher Ltd Ireland

United Hardware

Dachser Ireland

Kerridge Commercial Systems Limited

Uppercross Enterprises Ltd

DEFE Flood Barriers

Kilsaran International

Unilin Flooring

DFE

Knauf Insulation

Vendek Ltd. T/A Powerline

Door Works

Larsen Building Products

Vink Holdings Ltd

Dosco

Laydex Building Solutions

W&G Baird

Draper Tools

LMA - Workwear 1880

Wavin

DS Supplies Ltd

Locks & Hardware

Westaro Hosing Ltd

Dulux

Mannok

Westland Horticulture

Jefferson Professional Tools &

McLoughlins RS

Whiteriver Group

Equipment

Mercer Agencies

Woodland Group

ECC Timber Products

Mascot International

Wood Mouldings

EDE International

Nostrand Ltd

Xtratherm

Expert Hardware Group

OHRA Racking Systems

Elite Fence

O’Neill Wholesale

- MC-Building Chemicals

September/October 2021

** Requested dates 17th - 18th October 2021, awaiting confirmation.

A view from Europe

How European DIY retailers reinvigorate after the pandemic Interview Miguel de Almeida, Bricoalliance How does one obtain a fairly objective picture of the operational transactions and challenges in the European Home Improvement landscape at one glance? An interview with the Managing Director of Bricoalliance offers an excellent opportunity to do so. Our European colleague Thierry Coeman, on behalf of The Hardware Journal, spoke with Miguel de Almeida and gained a thorough insight into the current situation from Iceland to Russia. Bricoalliance in a nutshell Founded in 2005, Bricoalliance operates as a strategic alliance of 10 independent European retail organisations in 12 countries throughout almost 1,000 stores. The aim of Bricoalliance is to interact as a knowledge centre and a purchase / sourcing network platform. The Bricoalliance Headquarters are located in Antwerp, Belgium, and the combined global turnover of all the Bricoalliance members exceeds ¤2 billion.

What learning points did your organisation gain from the past 18 months? “There are still countless lessons to be learned from the global pandemic in the months, and perhaps even years ahead. It seems rather premature for me to simply look back and draw a few conclusions at this stage”, explains Miguel de Almeida, Managing Director Bricoalliance. “In essence, our core business has remained unchanged: offering the most optimal product solution at the best price. However, the pandemic has sharpened the focus on the human aspect and more specifically on the emotional dimension with which we must now consider the relationship between customers, products, services and our team members”. Of course, e-Commerce has been booming like never before and during our numerous virtual Teams meetings we shared a lot of experiences with each other. Each time we came to the same conclusion. All over Europe the physical shop offered untold opportunities to build a renewed 34

Miguel de Almeida, Managing Director of Bricoalliance.

relationship with the consumer. Consumers are eager to experience meaningful relationships in the physical store and experiences that add value to the product presentation. Once we are successful in this, we are addressing the emotional connection between the consumer and the DNA of our stores; where the brand communication imprints deep in the brain. Customers quickly forget the cascading waterfall of words, but never the impact of emotions”, as Miguel explains.

How would you describe the current situation in the ten countries? “The results vary from region to region, not to say country to country. Generally speaking, the final figures vary between 5% and 35% growth.” Miguel is eager to emphasise how essential the role of mutual co-operation has been between their members September/October 2021

A view from Europe

and the headquarters on the one hand, and their satellite office in the Pudong district of Shanghai, on the other. In China they have a team of five buyers and auditors who continuously review and revise manufacturing plants/product lines and oversee the global quality control of product range assortments, services and shipping. “Regarding our regions, our colleagues from the Baltics have been hit very hard by the fact that, compared to some other countries, their stores remained closed for an extremely long time during the early pandemic. The impact on the end result over the period 2019 - 2020 was substantial, though the online business managed to compensate in some regard for the loss in retail. Having said that, we were all pleasantly surprised by the resilience demonstrated by our Estonian and Lithuanian colleagues, a team spirit that has left a deep impression on us all.” “Our Irish partner scored very high with a growth of (+30%) as did our Belgium colleagues (+ 30%). This Belgian result is an interesting case study. In contrast to other countries, retailers there opted to continue their product promotional strategy during the pandemic in order to maintain their market share. And apparently, consumers embraced this approach. More specifically in Sweden and Norway, our partners maintained all of their investment provisions and continued their new store openings achieving organic growth (+20%). Our Siberian partner managed to keep its position as challenger with an increase of +10%, despite the fairly fierce competition there. The Spanish market recovered steadily at first; our partner ended up with +20% whilst the Italian partners managed to hold up with +10% against the crisis situation.

All in all, our members managed to realise more than reasonable results through the pandemic to date. And yes, just like everywhere else in the world, it remains a matter of guesswork to make the right future estimates and to build budgets. So “it’s gas with the brake on...” as our USA friends might say, and let’s agree on a forecast between 5% and 10%.”

How can the cooperation model contribute to the national targets? “I welcome this question because the pandemic in particular has demonstrated the power of collaboration. Over the past fifteen months, Bricoalliance has justified its existence to each member: to deliver support in good and bad days. The co-operative model of our association reflects not only the DNA of Bricoalliance, but more importantly, the intrinsic added value for each member. The transparency of our co-operative partnership supports each member financially as the incomes are redistributed in the spirit of this collaborative model. At the time of this interview, we are now facing a new setback and challenge: the exponential growth of the cost of raw materials and, by extension, the logistical problems. Once again, our Chinese hub confirms its essential role as a logistics partner, but also as a partner in the area of quality control. Finally, Miguel wants to specifically share the following message with the readers of The Hardware Journal: “The pandemic has shown above all else that a business model based on co-operation transcends the solitary existence. Sharing knowledge, exchanging experiences, learning from cultural differences, supporting each other especially during a crisis, and last but not least, providing an assurance that the term `solidarity` really works from Iceland to Italy, from Ireland to Siberia” concludes Miguel.

Banner

Country

CEO

Total Stores

Bauhof

Estonia

Mindaugas Pilkauskas

Byggmax

Sweden + Norway + Finland

Mattias Ankarberg

180

Brico Io

Italy

Paolo Micolucci

108

Byko

Iceland

Sigridur B. Palsson

Coferdroza

Spain

Jaime Mendoza

330

Ermitazas

Lithuania

Povillas Sulys

Hubo

Belgium

Erwin Van Osta

156

Technosystem

Russia (Siberia)

Maxim Kulichenko

United Hardware

Ireland

Paul Candon

160

Utility

Italy

Fabio Pirazzi

September/October 2021

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Building Materials & Supplies

Challenging Building Materials Market

Building Materials & Supplies

e g a s s A me

r o t i d E e from th

Hello and welcome to The Building Materials and Supplies Supplement 2021. In this issue, despite ongoing challenges such as sectoral supply shortages, Covid-19 restrictions and Brexit, Manufacturers, Distributors and Suppliers of Building Materials are stepping up to the plate. They are continuing to provide new and innovative products and services to Builders Merchants and Hardware Stores throughout the country. Dulux Paints Ireland offer customers their superior quality products, service and expertise to allow your trade customer to get the job done right. Dulux Trade products provide a wide range of high-quality paints for the varied needs of the professional decorator. Kilsaran introduce you to their KPRO Façade UNO Render. This through coloured decorative rendering mortar is designed for a single coat application to most common brick and block work backgrounds. The many advantages to this new product include ultra-weather resistance, greater flexibility, easy mixing, a wide range of colours and is suitable for hand or machine mixing. Bostik announce that they have officially opened their new training Academy in Swords, Co Dublin. The Bostik Academy is a new online and physical knowledge centre which has been created for professionals in the Construction Industry. Participants will experience a tailored training programme that is perfectly matched to their needs and profession. News about the acquisition by Wienerberger, Pipelife`s parent company, of Cork Plastics and FloPlast in the UK, accelerates its plans to transform into a full-range system provider. Their product portfolio will now include rainwater, roofline, and drainage products and allow for managed grey and storm water solutions in the residential sector. PVC Fabrications 30 years of expertise in their field as one of Ireland`s leading independent distributors of drain, waste, vent and mains pipes and fittings is allowing them to rightfully boast about their all-island distribution channels. They are delighted to announce for 2021 their new range of METRIX Pipes & Fittings for the construction sector. Grant informs us of their pioneering R&D breakthrough that could help reduce carbon emissions in properties throughout Ireland especially in rural and hard to heat properties by using its biofuel compatible Vortex technology. All new Grant condensing boilers are future proofed to use 100% biofuel known as Hydrotreated Vegetable Oil (HVO) through making a slight modification to the boiler. Mannok have just announced a post-Brexit investment of an additional ¤2.1 million in its cement bagging facilities with the 38

acquisition of state-of-the-art technology which will double the output capacity of the company’s weatherproof bagged cement product range. The recent outlay is one of a number of key investments for Mannok this year which align with the company’s growth plans on both sides of the Irish Sea. Wavin outline how flexibility and security can be brought to installations by their Push-fit plumbing system for domestic potable water, hot & cold plumbing and central heating or underfloor heating applications. The Wavin Hep20 plumbing system has a 50-year guarantee and has many patented features enabling quick and easy installation making it a number one choice for many plumbing professionals. Laydex Building Solutions are delighted to offer their customers POLYBASE, as the only 1200-gauge Damp Proof Membrane they need to stock to satisfy the needs of Architects, Engineers, HomeBond, Building Control or any other Assigned Certifiers. The product meets Building Regulations and the company have rolled out a national awareness campaign with the relevant regulatory bodies and specifiers. Construction Information Services take a look at the residential construction activity for Q2 of 2021. Putting the activity in context of pre-pandemic years there has been a 5% increase in planning applications and a 30% increase in planning grants over the quarter average for 2019. Kerridge Commercial Systems bring us their popular K8 business management software`s mobile apps solutions. These mobile phone apps can improve efficiencies for the building supplies industry. They are already used by many companies throughout the sector and the wider deployment of these mobile apps will make the companies more adaptable to new digital ways of working. In a similar vein, Sam Cannon from sales enablement software provider, Sales-i outlines why data technology will support building materials and hardware sales. He argues that those at the forefront of technology adoption will reap the future rewards as the sector builds back to normal volumes and beyond. Our colleagues at Tucson Pumps say that they have become the brand of choice for industry specifiers, plumbers and installers both nationally and internationally. The reasons for their success can be seen through Tucson Circulating Pumps exceptional performance data and powerful head and flow values. Jim Copeland Editor – The Hardware Journal September/October 2021

Building Materials & Supplies

Made for the professional decorator Dulux Paints Ireland offers superior quality products, service and expertise to get the job done right. Professionals are at the heart of the Dulux business and Dulux Trade produces a wide range of high-quality paints for the varied needs of the professional decorator. Choosing the correct paint products is an important part of the job - regardless of the project size. From the smallest space to the largest project. Dulux products are specially engineered to give a technically superior performance, allowing professionals to use their skill to get fantastic end results. The Dulux Trade range includes highly durable products like the Diamond range and new Dulux Trade Scuffshield Matt, as well as specialist products like anti-bacterial Dulux Trade Sterishield. Dulux Trade paints also undergo superior testing against internationally recognised standards. These tests measure permeability, durability and colour consistency amongst other factors to make sure their trade paints withstand the toughest environments. Some Dulux Trade paints also get independent accreditation and verification such as sustainability certification like BREEAM and LEED. Launched in 2021, the NEW Dulux Trade Scuffshield Matt contains ultimate scuff resistant technology and is available in the full Dulux Trade tinted colour range, including extra deep base colours. This tough, waterbased matt emulsion paint protects walls against scuff marks being left behind from items such as shoes and bags, to help keep walls looking good for longer. It is also cleanable and offers good stain resistance. Dulux Trade Scuffshield Matt is perfect for use in high traffic areas such as corridors, stairwells and hallways, and busy commercial spaces. The Diamond range from Dulux Trade will help professionals make their great work last even longer. Diamond Matt offers unrivalled durability in a classic matt finish. Ten times tougher than Vinyl Matt, its innovative technology protects walls from scrubs, scuffs, and stains, keeping busy spaces looking good for longer. Delivering a mid sheen finish, Diamond Eggshell offers an

unrivalled durability and stain resistance which is especially useful in spaces with high moisture such as kitchens and bathrooms. Diamond Satinwood a unique water-based product is now available in over 2,000 colours and is as “tough as nails” according to professional decorator Aaron Joyce, Co. Westmeath. The secret to Dulux Trade Diamond Satinwood is an exclusive Cross-Linking Technology involving a unique form of latex that binds and links the paint as it dries. Suitable for wood and metal surfaces, it’s extra tough and durable satin finish provides excellent protection from scratches, stains, grease marks and day-today knocks. Diamond Satinwood is designed to be used in high traffic areas, such as corridors, stairways, and access areas, while having the added benefit of being quick drying with low odour. With a professional aesthetic finish and non-yellowing water-based technology, it has never been so easy to switch to water-based paints. With Dulux Trade Diamond Satinwood, the Dulux Trade Diamond range gives you a total range of premium, diamond tough finishes for walls, ceilings, and woodwork. Dulux Trade have a range of Specialist Paints that are popular with decorators, including: Sterishield, an antibacterial coating; Mouldshield, which inhibits mould growth and Cladshield for previously painted or weathered cladding. With Dulux Paint`s comprehensive range of products, your customer will find the right finish for every type of project from minor fit-out to complete commercial refurbishment, retail sites to healthcare, education to social housing. For further information on Dulux Products and how they can support you, please contact the Dulux Technical Advice Centre on tel: 021 422 0222.

September/October 2021

SCUFFS DON’T STAND A CHANCE Protect walls in high-traffic spaces with new Dulux Trade Scuffshield Matt. Its unique formula withstands knocks and bumps from everyday objects, leaving your paintwork scuff-free and looking pristine for longer.

NEW

We promise our paint will give you the perfect colour with a uniform finish and the coverage stated, or we’ll replace it. Visit dulux.ie/promise Terms and conditions apply. Claims must be made within 6 months of purchase. Proof of purchase required. Colour claims limited to 10L per customer. Manufacturer’s tips & instructions must have been followed. The Dulux Promise applies to Dulux; Matt, Soft Sheen, EasyCare Matt, Kids, Kitchens or Bathrooms, or Dulux Trade; Vinyl Matt, Soft Sheen, Diamond Matt or Diamond Eggshell or Dulux Trade product with the Dulux Promise logo on-pack (500ml and larger packs only).

Building Materials & Supplies

Introducing KPRO Façade UNO Kilsaran KPRO Façade UNO Render is a through coloured decorative rendering mortar. It is designed for single coat application to most common brick work and block work backgrounds. The material is available in 15 aesthetically pleasing colours. Kilsaran have recently rebranded their Dry Products division to KPRO Facades and Mortars. KPRO is the overarching brand that sits across Kilsaran`s seven families of dry mortar products which include Masonry, Facade, Street, Floor, Crete, Grout and Repair, each in their own distinctive colour way. UNO is part of the Kilsaran Facade range of renders, one of the seven families of dry mortar products in Kilsaran’s KPRO division. The company has recently increased production capacity with a second plant now in operation with cutting edge manufacturing technology. There has been further expansion of their onsite research and development department as well as their testing laboratories. UNO is self-coloured, breathable, weather-resistant and is formulated for both hand and machine application. The minimum finished thickness of Kilsaran UNO render should be no less than 15mm. It is recommended that UNO render is given a scraped texture finish to ensure colour conformity. This product has many advantages: •

Ultra weather-resistant due to the latest in integrated silicone and hydrophobic agent technology

•

Polymer modified to provide greater flexibility

•

Easy mix formula prolongs the life of application machinery

•

EN 998-1 compliant and agremént certified product

•

Comes in a wide range of colours

• Suitable for machine and hand application For further information on the application of our UNO please see our KPRO Façade UNO webpage by visiting; www.kilsaran.ie/product/kpro-facade-uno/

September/October 2021

Building Materials & Supplies

‘Better results through knowledge’ Bostik officially opened its Training Academy on August 30th, 2021 - in Swords Co. Dublin. Bostik Academy is a new online and physical knowledge centre, which has been carefully created for professionals in the Irish construction industry. At Bostik Academy, participants will experience a tailored training programme, that is perfectly matched to their needs and profession. At the official opening Peter Morrissey, Commercial Director Ireland, said “We are delighted to launch the Bostik Academy today. The Bostik Academy will enable us to work closely with the industry professionals, as a key resource, for training, technical questions and to support our partners in their everyday challenges. We eagerly look forward to this and to welcoming everyone to the Academy”. Bostik Academy offers product information on the complete Bostik product portfolio - from flooring and tiling products to their complete sealing and bonding range. Information includes access to product presentations, installation videos, ‘How To’ videos, Technical Data Sheets and all relevant supporting information. Bostik Academy presents a ‘state of the art’ Video Technical Centre with remote video training capability and targeted webcast broadcasts, as well as traditional hands on ‘on site’ training and practical demonstrations. In addition, Bostik Academy offers tailored dedicated training programmes to you and your team. Bostik have developed new and highly innovative products, which will be detailed and demonstrated at the Bostik Academy.

Their experienced trainers will present their full product portfolio, best application methods, key industry recommendations as well as current market insights and updates. Their highly skilled technical team is available to support you in your everyday activities. They are available to contact, as a key resource, to answer your technical questions and to support your everyday challenges. They look forward to welcoming you to the Bostik Academy. ‘Better results through knowledge’. Visit them at bostik-academy.ie

At the official Launch, L-R Julien Latrille, Director Western Europe Bostik C&C, Robert Massey, MD Ireland & UK, Morgan Malecotte, Director Global Steering Unit Wall & Floor, Peter Morrissey, Commercial Director Ireland and Sjef Christiaansen, Director Global Consumer C&C.

September/October 2021

Bostik Academy is a virtual and physical knowledge centre, which has been carefully created, for professionals, in the Irish construction industry. At Bostik Academy, you will experience a tailored training programme, that is perfectly matched to your needs and profession.

Bostik Academy represents a ‘state of the art’ remote ‘online’ training hub aswell as a traditional, ‘hands on’ product and product application training centre. In addition, Bostik Academy offers tailored and dedicated training programmes to you and your team. Our experienced trainers will present our full product portfolio, best application methods, key industry recommendations as well as current market insights and updates. Our highly skilled technical team is available to support you in your particular project and your everyday activities. Visit the Bostik Academy on bostik-academy.ie to view our installation videos, ‘How To’ videos and learn more about the training centre.

ON SITE TRAINING

Wall & Floor

WEBCAST & REMOTE TRAINING

Sealing & Bonding

TAILORED TRAINING

Waterproofing

PRACTICAL DEMONSTRATION

Masonry & Building Chemicals

VIDEO TECHNICAL CENTRE

Repair & Assembly

Bostik Industries Ltd., Newtown, Swords, Co. Dublin. Ireland Tel: +353 1 862 4900

bostik-academy.ie

Building Materials & Supplies

Pipelife International acquire Cork Plastics and FloPlast Pipelife’s parent company Wienerberger, has just recently acquired Cork Plastics and FloPlast in the UK, as it accelerates its plans to transform into a full-range system provider and enhances its portfolio of building and piping solutions. As one of Ireland’s leading designers and suppliers of thousands of Home Heating Solutions each year, Pipelife will be complemented by the addition of both businesses. The acquisitions immediately broadens its product portfolio to include rainwater, roofline and drainage products and allows it to become a full system provider for managed grey and storm water solutions in the residential sector. This move also signals Wienerberger’s strong commitment to investing in water management as part of its ESG (Environmental, Social and Governance) strategy, by integrating and combining technologies that enable smart managed stormwater solutions. With over 50 years proudly manufacturing and serving the Irish plumbing and heating industry, Pipelife sees a number of synergies which will benefit its customers, as both Cork Plastics and FloPlasts’ combined workforce of 370 employees will contribute their expertise as full-range providers of “rain to drain” (rainwater and wastewater systems). These complementary products and capabilities further strengthen Pipelife’s position in Ireland providing a strong platform for future growth. Heimo Scheuch, Chairman of the Managing Board of Wienerberger AG: “Cork Plastics and FloPlast are excellent businesses that have a strong focus and experience in the RMI segment. They have a great product portfolio and highly experienced colleagues who will make sure to grow our market position in Ireland and the UK. Whilst we see ample opportunity in the RMI segment, we are confident that our strong and established client relationships with home builders will help us to unlock additional growth potential in the new build segment.” By acquiring Cork Plastics and FloPlast, Wienerberger has succeeded in combining the Group’s complementary portfolio of building and piping solutions. This increases the value by providing a unique platform for system integration and the development of all-in solutions, which in turn promotes sustainable growth at Group level through improved market penetration and synergy effects. Wienerberger is reacting to changing customer requirements for convenient, innovative and prefabricated design solutions. In particular, Wienerberger

Pipelife team members at the Dublin Depot.

is in a position to provide smart inhouse water solutions and roof systems complemented by rainwater collection, drainage and soil as well as wastewater applications. These systems are well designed, sustainable, affordable, and last for generations. About Cork Plastics and FloPlast Cork Plastics was established in 1969 and is headquartered in Little Island, Cork. The company is a diversified manufacturer and supplier of plastic rainwater, drainage and plumbing products for the residential construction, agricultural and utilities sectors. Its product range is supplied throughout Ireland and the UK, and the company has also expanded its customer base into Europe, notably France and Germany. FloPlast was established in 1991 and is headquartered in Sittingbourne, UK. FloPlast is a specialist manufacturer and supplier of plastic rainwater, drainage and plumbing systems primarily focused on the RMI sector. The company specialises in roofline products with an extensive range of rainwater systems and PVC-UE cellular foam fascia, soffit & cladding systems that provide maintenance-free solutions for domestic and commercial buildings. In addition, FloPlast has developed a range of waste, soil, underground drainage and hot & cold plumbing systems. The company sells its product portfolio to a broad range of leading merchants and retailers, with whom it has strong longstanding relationships. FloPlast operates as the main distribution channel for Cork Plastics extruded products in the UK. September/October 2021

pipelife.com

TRAINING ACADEMY TO BOOK YOUR PLACE CALL 021 488 4700 E-MAIL – IRELAND@PIPELIFE.COM

TRAINING AVAILABLE FOR –

• Heat Pumps • Underfloor Heating • Smart Controls • Heat Recovery Units • Qual-Pex Plus+ Pipe & Fittings • Courses can also be structured to suit your requirements

PIPELIFE Ireland Limited, White’s Cross, Cork. 1B Damastown Way, Mulhuddart, Dublin 15 T +353 21 488 4700 E ireland@pipelife.com , pipelife.com

Building Materials & Supplies

PVC Fabrications - 30 years of expertise in their field PVC Fabrications are one of Ireland’s leading independent distributors of DRAIN, WASTE, VENT & MAINS Pipes & Fittings. They have almost 30 years of expertise in their field and can boast all Island distribution channels and some of Ireland’s top retailers as their valued customers. Their core focus over the years has been on drainage solutions. They have always distributed only the most trusted brands. Brands Like DYKA & SUPREME for example, two of the world’s largest drainage solutions providers. Their stock is always guaranteed & specified for use on the Irish market. All of their drainage products are independently certified to the highest standards and backed up by a national network of sales representatives.

With distinctive inserts, the fittings are specifically designed for joining Irish Agri pipe. The compression fittings are manufactured from tough, highperformance plastics providing excellent UV, impact and corrosion resistance. Gripmax fittings make joining Hydrodare / Alkathene pipe very simple. Gripmax Pipes soon followed on the back of the extremely successful Gripmax fittings range. The pipes range have a smooth inner surface made from virgin LDPE material. The use of virgin materials guarantees conformity and a smooth internal bore. Smooth internal bore means less turbulent water and faster flow rates. As the Gripmax water system is made from virgin materials and advanced thermoplastics as standard, stocking the complete Gripmax water system offers peace of mind for the retailer and end-user. PVC Fabrications supply coils of pipe in 25m, 50m, 100m and 150m lengths. Retail Solutions PVC Fabrications provide retail solutions to stockists in the form of branded retail gondolas for both fittings and pipes. The fittings are available in both retail packs or loose and all pipe coils and retail packs are barcoded.

GRIPMAX Pipes & Fittings PVC Fabrications also produce their own products, such as GRIPMAX Pipes & Fittings for the Agricultural Market. The Gripmax Irish pipe fittings range was born back in 2010.

New METRIX Range PVC Fabrications are delighted to announce for 2021 their new range of METRIX Pipes & Fittings for the construction sector. METRIX fittings are interchangeable with GRIPMAX Fittings, so transition from one to the other is simple. Keep an eye out for METRIX promotions coming soon! For more info call their sales team on 021 4885881.

September/October 2021

Building Materials & Supplies

Grant supports drive for biofuel to heat Irish properties With a focus on helping to reduce carbon emissions in properties throughout Ireland, leading heating appliance manufacturer Grant has pioneered a major R&D breakthrough that could help reduce carbon emissions in rural and hard to heat properties by using its biofuel compatible Vortex technology. Over the past six years the Grant R&D team has worked with third level institutions, industry partners and renewable fuel producers, focusing on more sustainable and carbon saving fuels and innovating its boilers to be biofuel compatible. All new Grant condensing boilers are future-proofed to use HVO by making a slight modification to the boiler. Older Grant condensing boilers can also be adapted to HVO, the modifications needed can be carried out by a service engineer during an annual service. Commenting on the R&D project, founder Stephen Grant said, “In the early days of our research, we identified potential bio and synthetic fuels that would both meet greenhouse gas reduction targets and be commercially viable. This began with developing a boiler that could use a biofuel called FAME (fatty acid methyl esters). Our team successfully used a 30% blend of FAME with regular kerosene, although problems arose when the blend of biofuel exceeded 30%. This resulted in increased NOx emissions, issues with fuel storage stability and more rapid aging or poor performance in cold conditions.” “The breakthrough came during testing and field trialling with boilers successfully using 100% biofuel known as Hydrotreated Vegetable Oil (HVO). HVO feedstocks are generally rapeseed oil, sunflower oil, soybean oil, certified sustainable palm oil and non-food oils such as jatropha oil and algae oil as well as waste animal fats.

Even more sustainable are waste and residue oils – both of which are now a substantial contributor to the feedstock”, added Stephen. While HVO is a relatively new fuel to Ireland, in Europe and the UK it is used for Marine and Public Transport and to power generators. Currently HVO can be supplied on the Island of Ireland by Nicholl Oil in Carryduff, Co. Down and Inver Energy in Blackpool, Co. Cork Stephen comments, “The use of 100% HVO can result in around an 88% reduction in carbon emissions and using this or a percentage blend of HVO with kerosene will enable rural and hard to heat Irish properties to transition to a renewable green alternative from 100% kerosene at an affordable cost, with minimum disruption to everyday home lives. In terms of renewable heating, using 100% HVO could in fact provide a more sustainable way to heat existing homes than a heat pump.” One very important benefit of HVO to the Irish construction industry is that builders and relevant trades can continue to focus on building new houses in large numbers enabling more heat pumps to be fitted. “Utilising HVO will also help Ireland to significantly decarbonise approximately 680,000 existing residential homes. This will cost approximately ¤500 per existing oil boiler installation when matching and changing to a new biofuel burner and substantially less if the boiler is already biofuel ready”, said Stephen. Visit www.grant.eu for more information on Grant’s range of innovative heating solutions. Follow Grant on Facebook and Twitter @GrantIRL or Instagram @Grant_IRL. Think Heating. Think Grant.

Grant Founder Stephen Grant.

September/October 2021

Build warmth with Grant Our complete integrated heating packages provide everything needed to build a highly efficient, warm and comfortable home. Tailored to suit the homeowners’ requirements, each Grant heating package is correctly sized and specified, free of charge, to achieve compliance, maximise efficiencies and provide long-term savings. Packages feature the Grant Aerona3 air to water, air source heat pump, Grant hot water cylinders, Grant Afinia aluminium radiators and the Grant Uflex underfloor heating system. Smart controls are also available.

Trust Grant on the journey to warmth and comfort by sending house plans to

heatpump@grantengineering.ie

Building Materials & Supplies

Mannok’s €2.1 Million PostBrexit Investment to Increase Bagged Cement Output Mannok has invested a further ¤2.1 million in its cement bagging facilities with the acquisition of state-of-the-art technology which will double the output capacity of the company’s weatherproof bagged cement product range. The recent outlay is one of a number of key investments for Mannok this year which align with the company’s growth plans on both sides of the Irish Sea. Leading German brand, Haver & Boecker were contracted to design and manufacture a new ROTO-PACKER® ADAMS® 10 spout bag filling system for packing powdery products in weatherproof bags and a new automatic film reel changer, designed to run at 1,200 bags per hour. The new machinery has been fully integrated into Mannok’s existing line in order to expand the packing capacity. The industry leading technology was completed in Q2 of this year after eight weeks of installation and is now in production. The latest phase of investment will give Mannok the capacity to bag approx. 50 tonnes of cement in weatherproof bags per hour. This is in addition to a similar packing capacity for traditional paper bags. Clean filling, coupled with the packaging’s tear-resistance, means waste is minimised and ensures a clean working atmosphere, and thus high protection for operating personnel. The latest acquisition sees the company’s overall investment in its cement bagging facilities over the last three years reach over ¤5m. This follows an initial multi-million euro investment in 2018, when the installation of Mannok’s first weatherproof bagging line enabled the successful launch of its extended bagged cement range.

Despite the twin challenges of Brexit and Covid, the demand for Mannok’s popular bagged cement products remains high on both sides of the Irish Sea. The sustained success of the range in both the UK and Irish markets has prompted the recent investment to double the output capacity of the popular weatherproof bagged products. Joining the company’s Irish Sales Team on a plant visit to see the new technology in action, Mannok CEO, Liam McCaffrey, commented, “This is a major investment in our cement operations which completes the second phase of our investment in our weatherproof bagging line, upgrading it from a single to a double bagging line with a significant increase in output capacity. Our initial investment to bring our weatherproof PE bags to the market was in response to demand from GB based merchants and we later introduced the bags to the Irish market, where the response was equally positive. We’ve seen customers moving to the weatherproof bags because they’re a cleaner solution which helps reduce product waste and ensure healthier, dust-free surroundings. The packaging also offers greater flexibility, allowing outdoor storage without concern about weather conditions thanks to the tearresistant and easy handling waterproof bags. The success of the bags in both UK and Irish markets gave us the impetus to invest further in order to increase our output and, despite the challenges presented by Covid and Brexit, we have followed through with our investment plan, demonstrating our commitment to continued growth on both sides of the Irish Sea and placing us in a strong position for the new post-Brexit landscape.

Mannok CEO, Liam McCaffrey (4th from left) and Cement Manager, TP Feehan (3rd from right), join the company’s Irish Sales Team at its Cement plant in Ballyconnell, Co Cavan.

September/October 2021

BUILD WITH CONSCIENCE, IT’S MANNOK MADE CAVITY WALLS ELEVATED Achieve superior comfort and energy efficiency by building the inner leaf of cavity walls with Mannok Aircrete Thermal Blocks, Ireland’s best block for combined thermal, structural and fire performance. Get in touch to find out more: mannokbuild.com | info@mannokbuild.com | 08000 322 122 TAILOR MADE PACKAGES AVAILABLE FOR SELF-BUILDERS. VISIT SELFBUILDWITHMANNOK.COM FOR DETAILS.

Building Materials & Supplies

Wavin Push-fit Hep2O brings flexibility and security to plumbing installations Wavin Push-fit Hep2O is a flexible push-fit plumbing system developed for domestic potable water, hot & cold plumbing along with central heating or underfloor heating applications. For the last 40 years Wavin Push-fit plumbing systems (Irish Acorn) have been at the forefront of plumbing in Ireland. Since 2011 the Wavin Hep2O plumbing system with a 50 year guarantee along with many patented features enabling quick and easy installation is the number one choice for many plumbers. Wavin Push-fit Hep2O is a white pipe that comes both in Imperial (½”, ¾” and 1”) and Metric (15mm,22mm and 28mm) sizes and the wrapping is colour coded for ease of identification. The pipe is available in 6m straight lengths or coils and is fully compatible with copper. A unique characteristic of Wavin Push-fit Hep2O pipe coil is its remarkable ability to remain straight once uncoiled using - ‘lay flat’ pipe technology. This unique characteristic is a result of the material used which is Polybutylene (PB). PB has very different properties to Cross-linked Polyethylene (PEX). PEX pipe is relatively stiff and when taken from the coil retains a ‘spring’ like quality, which can make it difficult to work with, particularly on long runs and installations through joists or floors. The Hep2O (PB) pipe has great flexibility, good impact resistance, an operating temperature to 95°C and pressure resistance of 6 bar. Wavin’s In4Sure patented feature ensures installer confidence

with a simple insert, twist and `feel the rumble` for leak free connections, which are tamper proof. The HepKey demounting system enables total flexibility for any system adjustments. The Wavin Hep2O Smart Sleeve Pipe support is made from 316 stainless steel, with a low insertion force, maintains the rigidity of the pipe within the fitting and provides the joint recognition. Also the thinner wall insert enables greater flow rates at the fittings. Wavin Push-fit Hep2O meets the requirements of Class S of BS 7291, parts 1 and 2 and is manufactured within a Quality Management System which satisfies EN ISO 9002. It is also approved by WRAS – deemed safe for use in the supply of drinking water. To obtain a free sample pack go to www.wavin.com/en-ie/ hep2o-brand, and for further information contact the Wavin Technical Design team, projects.ie@wavin.com

Installing the Wavin waterless trap saves space and brings a more hygienic and healthier environment to homes When your customer needs a waste trap that can save space and prevent foul sewer gases from entering a building, the Wavin HepvO valve is an alternative to a conventional plumbing water trap. HepvO is a unique waterless self-sealing waste trap/valve. Its slimline design makes it a perfect space saving solution for a range of requirements, It can be installed vertically or horizontally in a range of situations including sinks, wash basins, showers and under baths (without cutting in the floor) and is easy to use in tight spaces. It is ideal for modern minimalist bathroom or kitchen designs. Its smooth lines means that the HepvO valve has a very limited impact on the overall look of a space and can be left exposed without creating an eyesore. If properties are left unoccupied for long periods of time, or drainage systems aren’t properly maintained, the typical ‘U’ trap with a water seal can sometimes dry out and fail, meaning sewer gases can make their way back into living spaces.

This is a common issue for holiday homes or properties left vacant. Also, it may be a concern for facilities managers and those responsible for hygiene in commercial spaces as many of them have been unused since early 2020. HepvO waterless trap prevents foul odours from a waste discharge system entering a building and actively maintains the air pressure equilibrium in the branch waste pipework, by allowing the admittance of air into the system. The unique design of HepvO waterless trap means there’s no U-bend in which waste material can potentially build-up causing blockages and smells. Tests have proven that not even soaps, detergents, hair, or food particles can block the HepvO valve. HepvO valve is the plumber’s problem solver for foul odours and siphonage issues. To find out more about the range of key benefits for builders and installers visit www.wavin.com/en-ie/catalogue/soil-waste/ waterless-traps/hepvo-waste-valves and watch the “How to” videos or contact projects.ie@wavin.com September/October 2021

Building Materials & Supplies

PolyBase - the first NSAI Certified 1200 Gauge DPM on the Irish market Following the amendment in December 2020 to Technical Guidance Document C of the Irish Building Regulations, Laydex engaged with the National Standards Authority of Ireland, to create POLYBASE 1200 Gauge (min 300 Micron) Damp Proof Membrane. This product is a minimum of 300 micron in thickness and fully meets the criteria as set out in Technical Guidance Document C as assessed by the NSAI.

confidence knowing that it meets the Building Regulations and the requirements of Architects, Engineers, Home Bond, Building Control or any other Assigned Certifiers. For further information please contact Laydex Building Solutions: 01 642 6600, www.laydex.ie

The December 2020 edition of the Irish Building Regulations Technical Guidance Document C, “Site Preparation and Resistance to Moisture” contains specific and detailed instructions about the type of Damp Proof Membrane which must be used underneath floors in construction. The important point is that the material to be used is a minimum of 300 micron with no tolerance. POLYBASE is the only 1200 Gauge (minimum 300 micron) Damp Proof Membrane on the Irish market which fully conforms to the Building Regulations and Laydex have rolled out a largescale product awareness campaign with the relevant regulatory bodies and specifiers nationally. The outer sleeve of POLYBASE is completely branded and the face of the material itself is now printed showing the NSAI logo and certificate number allowing for clear identification on site. Laydex are delighted to now offer their customer’s POLYBASE as the only 1200 Gauge Damp Proof Membrane they need to stock so that they can supply with absolute

Cerrﬁcate No. 20/0420

Compliant with Technical Guidance Document C of the Building Regulaaons as updated in December 2020 Ireland’s first NSAI cerrfied Damp Proof Membrane Membrane printed for easy idennficaaon on site Stronger minimum 300 Micron

September/October 2021

Building Materials & Supplies

K8’s mobile apps improve efficiencies for the building supplies industry Mobile technologies have come a long way over recent years, and the need for businesses within the building supplies industry to embrace digitalisation has never been greater. Kerridge Commercial Systems (KCS) is one provider of software solutions that is doing what it can to facilitate this transition by developing mobile apps for its customers. KCS’ popular K8 ERP software (business management software) is used by many companies throughout the building supplies industry, and the recent deployment of mobile apps has made them more adaptable to new digital ways of working. In many cases, mobile apps are so integral because they facilitate efficiency improvements - helping to cut the number of hours spent on manual tasks, and the associated costs. KCS launched K8 eReceipts to allow users to quickly book in receipts from purchase orders, freeing up the hours that are spent every month manually carrying out the task. Users are automatically notified whenever a problem arises, so not only are they able to rectify it as soon as possible, but their customers also benefit from enhanced levels of service. K8 ePick is also creating efficiency improvements. The simple-touse app automatically guides users to the right bin locations in the most effective sequence. Once they have reached the location, items can be scanned using the mobile device, making sure deliveries of fasteners and fixing products are right first time. Another app that is making deliveries more streamlined is ePOD by KCS.

The app enables images to be captured at the point of delivery and an electronic signature to be gained from the recipient. Everything is stored against the delivery record, so staff can access the information they need and drill down into the level of detail they require. “KCS have developed apps to help businesses to run smoother and make day-to-day life more efficient. These apps are designed to take the ERP system to the job, rather than the other way round. There has been a noticeable shift towards digital solutions over recent months and the pandemic has hastened the pace of technological change. Companies recognise the need to adopt digital tools to stay relevant and provide better service to their customers. “James Mitchell UK & IRE Managing Director, KCS. For more information on K8 or the range of mobile apps, visit www.kerridgecs.com

Technology putting the construction industry at the cutting edge Industry is at the cutting edge of the future. Sam Cannon from sales enablement software provider, Sales-i, outlines why data technology will support building materials and hardware manufacturing and sales. Fulfilling customer demand during a period of increasing prices is always a challenge but especially so when many materials are in short supply. From timber to plasterboard, specifiers have had to become accustomed to longer lead times on a variety of everyday construction items this year and with record shipping costs persisting and a shortage of HGV drivers internationally, this situation looks likely to persist over the coming months. Comprehensive, fully digital access to historic customer buying patterns will help merchants and distributors / manufacturers make far more educated decisions about likely future stocking requirements and spot where the biggest pain points are likely to occur, and what alternative products customers might be interested in. Technology provision has been essential in helping businesses to mitigate these issues, especially from a business development perspective where sales enablement software has helped teams to

keep a strong grip on customer relationships. With supply and demand variables in such a state of flux right now, the importance of forecasting has taken on an added dimension. All too often building products sales are conducted on a ‘here and now’ transactional basis with less thought given to longer-term customer requirements and how these might be accommodated. In today’s market, this could mean key customers going elsewhere - potentially for good - if your business is unable to meet their future order demands. Fractured supply chains are still recovering from the impact of the pandemic, so working collaboratively with customers to understand and plan for likely future demand is an absolute must. By reviewing customer purchasing patterns quickly and easily, sales representatives can better advise their customers about likely future demand and plan to accommodate their needs for the longer term. There will of course be winners and losers across the sector as the fallout from the pandemic continues, but for those at the forefront of technological adoption, the future rewards as the sector builds back to normal volumes promise to be considerable. If you would like to find out more contact Sam Cannon at scannon@sales-i.com September/October 2021

Building Materials & Supplies

Tucson Pumps - the brand of choice for industry specifiers Tucson Pumps have become the brand of choice for industry specifiers, plumbers and installers both nationally and internationally. Reasons for such success can be identified through Tucson Circulating Pumps exceptional performance data and powerful head and flow values. Additionally, this range of energy efficient circulating pumps (Energy Efficiency Index of <0.23) offer a user-friendly interface, making installs simple and are suitable for both domestic and light commercial applications. The Tucson Circulating Pumps range consists of five, six and eight meter head options. Tucson Pumps also offer a range of non-corrosive Bronze and Stainless-Steel Volute materials on their six meter head model. Each Tucson pump is designed as a compact, robust component within any heating system and is manufactured from high quality materials. The Tucson Pumps characteristics of affordability, reliability and durability even under the most difficult conditions, combined with the Tucson brand extensive service and strong warranty terms of three years have been a key factor in gaining the support of pump stockists and installers alike.

The Tucson Pumps product range also includes Constant and Variable Speed Booster Pumps, Pressure Switches, Stainless Steel Flexible Hoses and Lever Action Pump Valves. Tucson Pumps are committed to new product development and providing pumping solutions into 2022. The full range of products can be found nationwide at your local trade merchant or at www.tucsonpumps.ie

W A

Tucson Circulating Pumps carry a three year warranty, giving both the installer and home owner peace of mind. Features - User-friendly control panel - Suitable for domestic & light commercial applications - Robust construction - Compact size - Easy installation - 3 years manufacturers warranty

www.tucsonpumps.ie

September/October 2021

Building Materials & Supplies

Construction Activity Report, Residential - Q2 2021 In this article Construction Information Services (CIS), takes a look at the residential construction activity for Q2 of 2021. Their full report entitled ‘The Recovery begins in earnest’ is available now at www.cisireland.com. Republic of Ireland Project Starts Construction Activity Comparison by Sector Q1 21

Q2 21

Chge Q2/Q1 21

Ave per QTR 21

21 v 20

Ave per Qtr 20

21 v 19

Ave Per Qtr 19

Residential

304

2,730

798%

1,517

72%

881

73%

878

Non-Residential

265

1,278

382%

772

15%

672

-10%

853

Civil

203

265

31%

234

224

25%

187

Total

772

4,273

453%

2,523

42%

1,777

32%

1,918

Construction Activity Comparison by Region Q1 21

Q2 21

Chge Q2/Q1 21

Ave per QTR 21

21 v 20

Ave per Qtr 20

21 v 19

Ave Per Qtr 19

Eastern and Midland

465

3,173

582%

1,819

57%

1,155

46%

1,246

Southern

249

840

237%

545

36%

401

29%

423

Northern and Western

260

348%

159

-28%

221

-36%

249

Total

772

4,273

453%

2,523

42%

1,777

32%

1,918

Excludes self build and student accommodation. A huge increase in project starts was recorded in Q2 2021 reflecting the delayed starts from the virtual industry shutdown in Q1 21.

Residential Residential starts are at ¤2.7b. It accounts for 64% of activity. Residential developments show a 72% increase over the average quarterly figure for 2020 and a 73% increase over the averaged quarterly figure for 2019.

The Eastern and Midland region accounts for 74% of all activity. The five largest projects are in Dublin. There were large increases in the value of grants in Industrial and Agricultural sectors.

Northern Ireland Project Starts Construction Activity Comparison by Sector Q1 21

Q2 21

Chge Q2/Q1 21

Ave per QTR 21

21 v 20

Ave per Qtr 20

21 v 19

Ave Per Qtr 19

Residential

274

275%

174

180%

67%

104

Non-Residential

-11%

-8%

102

-36%

145

Civil

-33%

50%

-17%

Total

181

368

103%

275

62%

169

258

Residential Residential starts are at ¤274m. It accounts for 74% of activity. Residential developments show an 180% increase over the average quarterly figure for 2020 and a 67% increase over the averaged quarterly figure for 2019.

Non-Residential Started projects are at an investment of ¤1.3b. The activity for non -residential developments shows a 15% increase over the average quarterly figure for 2020 and a 10% decrease over the averaged quarterly figure for 2019.

In scale Northern Ireland has 11% of the activity compared to ROI. Most activity is concentrated in the greater Belfast region. For full CIS quarterly reports and sales leads call 01 2990200 or email sales@cis.com. September/October 2021

Training

Virtual Classroom Training Schedule HAI’s Autumn training schedule is underway via Zoom with Credit Control workshops having taken place already in September. Our remaining workshops for Autumn 2021 are listed below and places are filling up fast. Date

Course Title

Tutor

Course Duration

Cost (HAI Member)

Cost (Non-Member)

September 22nd

Consultative Selling Skills (Suppliers)

Terry Harmer

Half Day

¤120

¤150

October 5th

Stock Control

Keith Harford

Half Day

¤210

¤150

October 13th

Digital Marketing and Social Media

Greg Fry

Half Day

¤120

¤150

October 20th

Merchandising Essentials

Keith Harford

Half Day

¤120

¤150

For more information about all our courses visit www.hardwareassociation.ie/training-and-development. To book places or for queries about any of our upcoming training courses please contact Aoife Kinsella at aoife@hardwareassociation.ie or call 01 2980969.

September/October 2021

Business Support

In Partnership with

Covid Vaccination and the Workplace Ireland’s vaccine roll out has progressed well and at this stage the vast majority of adults who want to be fully vaccinated, are fully vaccinated. It has been a long 18 months for people and business however the truth is the vaccine is not the solution that will finish the Covid story. The vaccine is a key protection but other simple protections like distancing and hand hygiene will continue to play a role as we head into another Autumn/Winter season.

• • • • •

The question of whether employers are entitled to know the vaccination status of their employees is on many lips at present. Each country will have its own legal and ethical position on this and you may hear some employers use the phrase ‘no jab, no job’. That is not a recommended position to take in Ireland!

These protocols are expected to be updated shortly with the end of the Summer and the return of schools/colleges feeling like the start of another phase or chapter in this ongoing Covid story. All of the above factors, as well as vaccination, feed into the risk analysis of making workplace decisions.

The Data Protection Commission (DPC) published guidance in June which, to paraphrase, advises that it is not acceptable for employers to demand to know the vaccine status of employees. This information forms part of an employee’s medical record and is viewed as special category personal data.

Employees may have concerns returning to a more normal work environment if they, or others they know of, are unvaccinated. It is certainly the case that a high vaccination rate in general leads to a lower overall risk to everyone, especially when an employer continues to practice other safety protocols.

The DPC explains that unless there is any new government advice, or even legislation, it will not be changing this position. They make the point that there is no specific guidance as to what an employer could then legally do with that information. The issue remains that to treat an unvaccinated person less favourably than vaccinated colleagues could lead to a successful employee grievance or legal claim.

The Covid pandemic continues to pose other new challenges to the legal, HR and safety worlds and it’s not possible in a note such as this to provide an answer to every individual workplace scenario readers will experience in their own organisations.

The issue of vaccines for employers remains frustratingly vague. Those who have the vaccine are low risk of contracting the virus and even lower of getting badly sick from it. The employer does indeed have a duty of care to ensure everyone is fit to perform their duty but unvaccinated employees may be perfectly fit to do their duty and do not pose a great risk to their vaccinated colleagues. Ultimately that is the position until the Government publishes new guidelines that convince the DPC to change their stance! In making workplace decisions, an employer must also focus on the array of other measures (in addition to vaccination) that help keep employees, customers and visitors safe. These are the tried and trusted measures in the Work Safely Protocols that include, but are not limited to: • •

Tommy Smyth Director of Tom Smyth & Associates

Hand hygiene Use of face coverings Signage and floor markings Maintaining contact logs Temperature checks where necessary

For now, the key takeaways include the inability of employers to demand the vaccination status of employees and to continue with existing safety protocols which are likely to be updated in the coming weeks. Government inspectors are still checking for safety compliance. They have completed more that 33,000 inspections since May 2020 so keep vigilant, even with a high vaccination rate. If there are individual challenges or grievances posed by team members, seek legal or HR guidance and I am sure individual solutions can be found.

Tommy Smyth is a Director of Tom Smyth & Associates (TSA), who have assisted both Irish and international employers in Ireland in meeting their Human Resources objectives since 1991. TSA services include HR Consultancy, Conflict Resolution, Health & Safety, Employment Law. Visit them on www.tsaconsultants.ie or contact them on 021-4634154 or info@tsaconsultants.ie

Having trained lead workers Social distancing September/October 2021

Business Support

Running a Family Business! Kevin Coghlan Paint Retail Consultant

Was I working on the family business or in the family business? I mulled over this question many times since I sold the business in 2019. If I’m honest, I worked in the business far more than on the business and was always involved in or around the shop floor for most of the forty years, interacting with Customers, Staff, and Suppliers.

This interaction is so important in many ways. The staff see you rolling up your sleeves and helping them out. Customers love to talk or be seen talking to the boss, and I loved hearing and listening to the customer`s needs and challenges. By engaging with suppliers face to face, I was learning about the new trends, new products and the latest technical news. However, at times it was utter mayhem, with no structure, and I ended up being pulled in so many directions, leading generally to unorganised chaos. Most days I’d end up gulping down my lunch at 4pm, and then trying to catch up on emails and office work etc, for the rest of the day. Not having much experience working elsewhere, this all felt ‘normal’ and what running a family business is all about. Then came a stage when I thought I can’t keep going on like this or I’ll completely burn out and I’ll be no good to anyone. It was at this stage I started to work on the business. I had no great ‘lightbulb’ moment, as it just seemed to make sense to try and bring some calm and structure to the madness. The first thing I did was to stop jumping to everyone’s’ call. I learned to stay in the back office for periods of the day, even if it was quite busy on the floor. Some customers used to ask for me, mostly by habit, and I learned to tell the staff member to tell them I’m tied up or will be out in approx.15 mins. In the meantime, the staff member was able to help them, and there wasn’t really a need for me to leave the office and go out on the floor. At first it was really difficult to do, as I loved the shop floor, but then it became the norm. The customers got to know more of the team, and the staff got used to the idea of me not being available to them all the time. This gave me time to breathe and time to think about the business and start planning for the next phase of the business plan. By being able to plan, the business began to run more smoothly. I found I had more time to negotiate with suppliers, more time to review and set up promotions, to look at our social media and to engage with the team in the office as September/October 2021

against trying to talk to them from the shop floor. I was able to ask myself many questions such as: •

What will paint retailing look like in five years’ time?

•

Will we still be supplying the trade, or will it all be retail?

•

Is there enough margin for trade?

•

Is our current product mix right for our current Customers?

•

Is our product and brand mix right for our future Customers?

•

How serious should we be thinking about on-line sales?

These types of questions are all about working on the business and were crucial to the future successes and bottomline profits of my family business. Having time to think and plan helped me to steer the business in the direction we wanted to bring it. Looking back, I can honestly say I was running the business far too tight, and by that I mean keeping staff numbers to the absolute minimum, just in case there was a sudden downturn in business. We had the finances to ride out most downturns over the past 20 years, so there was no need to have been so conservative. An extra person or two would have given us more opportunities to grow the business further or expand the business wider. We would have had the luxury to send our team members away on training courses, giving them valuable and confidence boosting tools to help them excel in their daily lives. In summary, while I believe it’s very important to work in the business in order to understand it, particularly if your ethos is great customer service and superior product knowledge, it’s just as important to work on the business and keep ahead of the game. Kevin is contactable at kevincoghlan2011@gmail.com / 086 8181473. 61

Business Support

In Partnership with

Survival of the fittest - embrace change for success

Susannah Hewson CX Change

Charles Darwin once said “It is not the strongest or the most intelligent who will survive, but those who can best manage change”. The pandemic has brought utter disruption and from a business and customer perspective, everything has changed. It is critical that we learn to adapt to this change and get to know the ‘new customer’. During the periods of restrictions customers turned their focus to the home and so the pandemic benefitted the hardware industry in the short term. The geographical restrictions meant customers could only shop within their locality or online. As the country opens up again, the new customer is in charge and holds the power in the retail relationship. Customers can travel wherever they like within the country to find what they are looking for. Other channels are continuing to capture market share meaning consumer choice is expanding enormously, far beyond Ireland, making it difficult for retailers to hold on to their customers. One clear impact of the pandemic is uncertainty. We don’t know how long it will all last. In fact, nothing at all is certain which makes it more difficult for businesses to change. This uncertainty plays a leading role in customer thinking and leads them to change how they spend. Behavioural economics tells us that uncertainty can lead to either overspending or reduced but continuous spending. In either scenario, customers will be more conscious of how much they’re spending and on what, and will look for quality products that will last, so value must be a central focus for retailers. Humans are led by emotions and customer experience is a key way to differentiate your brand from its competitors. Here are a few areas that we know will help to improve business from a CX perspective:

Convenience

Value

Human-driven Ecommerce

Consumers perception of value has changed. Value isn’t about the lowest price, it combines price, quality and convenience. According to Nielsen, shoppers now want to pay less for more and will search until they find a suitable solution. This search effort shows us just how important value is to them. Retailers need to demonstrate good value to their customers. You might not offer the lowest price but combined with expert advice for example, this could be calculated overall as good value to the customer.

Despite the pandemic forcing many businesses to bravely adapt to other channels such as click and collect and online trading we now have to offer the channels our customers want. The online experience has to be convenient for them. We recently went in search of timber to build a deck. It amazed me how many websites we visited that didn’t have up to date information. We’d then telephone to enquire about a specific product only to be told they no longer stock it. It was hard work for us just to get the basic information. Treat your website as if it is your store. It should require as much effort as a physical store would. Products should be easy to find along with relevant information e.g. specifications, price and availability. Customers are trawling through many retailers so if you want to stay on the consideration list the customer journey has to offer convenience.

Stronger Customer Connections With the many options available and the lengths customers are willing to go to in order to find what they are looking for, retailers must build stronger connections with customers. On our timber buying journey, having narrowed down the search, there were big differences between the suppliers we rang. Some just answered our queries, sounding busy and nothing more. Others were fantastic, asking us questions on what we needed it for, making recommendations and giving us advice. The supplier we chose was more expensive, but they made us feel like they valued our business and were experts in their field. It’s really that simple.

Offering customers online consultations is a great way to bridge the gap between online and instore channels. This allows customers to experience the convenience of shopping online, yet still being able to avail of instant expert advice from your employees. Providing an excellent combination for maximising sales. The future may be unclear, but customers are in the driving seat and to achieve success retailers will need to evolve into true omni-channel players or smaller niche-focussed specialists, with a heavy focus on the customer experience at all times. September/October 2021

COMMERCIAL FEATURE

Ireland’s Workwear Sector’s unprecedented growth Although Ireland is tentatively trying to return to some normality and start ‘living with Covid’, its effects on the workwear and PPE industry are far from behind us. The industry, like many others, was turned on its head last year when the pandemic hit. Retailers experienced an unprecedented boom as PPE sales went through the roof and homeowners spent their holiday funds on home improvements rather than flights abroad. From mid 2020, significant sales increases were reported by some hardware stores with the trend continuing well into 2021. The pace was relentless and suppliers had to fight hard to keep up with demand. Many of these suppliers have been forced to announce price increases due to the well documented shortage of raw materials. Shipping costs have also soared due to the slower turnaround of containers at ports and a backlog of goods now leaving the Far East from where shipping had stalled during the pandemic.

High grade dust mask sets

Not to mention the small matter of Brexit. Initial confusion at the borders over import requirements accentuated already strained shipping resources and caused chaos for couriers delivering goods of every nature. There have been some high-profile casualties within the industry as Dickies, a longestablished workwear brand, exiting the European market and some suppliers forced to introduce import tariffs on goods imported from the UK. Despite all the turbulence, the forecast for the Irish market is still positive. The ESRI expect the Irish economy to grow by 5.2% in 2022. Finally, a long overdue intervention by the HSA on fake and noncompliant PPE products that entered the market during Covid-19 will see reputable suppliers rewarded. The HSA has started conducting visits to retailers to validate product certificates in a bid to eliminate non-compliant PPE from being sold in Ireland. Thanks to Anne McNicholas from Portwest for her assistance in compiling information for this introduction.

John Stafford & Sons are happy to announce the return of their popular High Grade Dust Masks and Safety Sets. Launched in the summer of 2019 these products became a fast selling and highly sought-after product. The range consists of: •

3pc FFP2 with Valve which offers more protection than the FFP1. It offers protection from deleterious substances in the air such as lead dust, as well as aerosols, smoke, it is therefore a popular mask in mining and metal industries and agriculture.

•

2pc FFP3 with Valve offers the highest protection from breathing in hazardous substances in the environment. The mask can protect from a variety of toxins, such as asbestos, bacteria and viruses.

•

The 3pc Safety Set offers a 3in1 solution to your safety needs. This set includes a comfortable Ear Defender, Safety Goggles & a FFP1 Mask for the all-round protection.

For more information on all our products visit www.stafford.ie or contact the office on 053 936 7246. September/October 2021

COMMERCIAL FEATURE

Portwest - innovation takes centre stage for future plans! Portwest are looking forward to the future with the announcement of an upcoming rebrand and a new catalogue launch this Winter. Although the company is now 117 years old, no one could accuse them of letting things go stale. They have gone from strength to strength, growing from a small, independent draper into one of the world’s fastest growing workwear companies. The secret to that growth has always been constant innovation, pushing forward to find the next exciting product and bringing new design to the market. This is perfectly encapsulated in their upcoming 2021 workwear catalogue release. The new catalogue features over 200 new styles, as well as countless favourites from the current 1,500 strong product range. Autumn will also see Portwest launch a new look brand with the focus changing solely from workwear to better represent their head to toe PPE offering. Portwest’s range includes

head protection, eye protection, flame retardant protection, anti-static ranges, chefswear and so much more and the new brand will represent all of these sectors. The rebrand comes hot on the heels of their Base Footwear launch, after Portwest acquired the premium Italian safety footwear brand back in 2020. This added over 120 new styles of premium safety footwear to the Portwest range to round off their already impressive offering. Portwest work closely with retail partners across the country to deliver exceptional product and service and they are looking forward to growing this even further through the launch of their new brand. For any retailers that would like to enquire about becoming a Portwest partner, they can contact sales@portwest.ie or phone 098 51777, where their Westport based sales team are always happy to help.

September/October 2021

Advertorial

FANTASTIC LAUNCH OFFER Hultafors Group Ireland (Snickers Workwear) adds CLC Work Gear to its portfolio. CLC Custom Leather Craft– is an American brand specialising in modern innovative tool carriers and backpacks designed for today’s professional technicians and tradespeople. Functional tool organisation and comfortable mobility is key. Hultafors Group Ireland (Snickers Workwear) is pleased to announce the addition of American brand CLC Work Gear, being launched in September 2021 on the Irish market. CLC has over 35 years’ experience creating rugged, innovative work gear for contractors, tradespeople, and other professionals. The company is known both for heavy duty products made with great attention to detail, as well as anticipating the needs of professionals with innovative solutions, such as tool backpacks with built-in lamps and chargers for multiple devices. “We’re incredibly excited to bring CLC Work Gear into the Hultafors Group Ireland (Snickers Workwear) family” says David Macken, MD, Hultafors Group Ireland. “CLC brings something unique and new to Ireland. Over many years, they’ve proven to have a talent for creating top-quality tool backpacks, tool bags and other gear for professionals, using great materials and designs. CLC have also repeatedly anticipated needs and provided solutions ahead of the curve ex. packs with built in organizing trays, lamps, and chargers. We believe Irish tradespeople are going to find a lot to like about CLC and see it as a great compliment to our current brands in the workwear, safety footwear and head protection segments” CLC’s pride in innovation extends to comfort. CLC tool backpacks and bags are robustly and ergonomically designed. “We know all about wear and tear on the body that comes from carrying poorly designed tool bags or pouches. Your tools go everywhere you go and there’s zero chance we’re going to deliver something that doesn’t feel great to wear or carry.” “As a Swedish company, Hultafors Group is a company grounded in functional design, clever technical solutions and products that last. That’s what makes CLC such a great fit. They bring decades of experience and an original and creative spirit that’s a perfect complement to our other brands such as Snickers Workwear. We anticipate a successful launch throughout Europe, with additional exciting products coming in the future.” David Macken, MD, Hultafors Group Ireland For further information Please contact your Hultafors Group Ireland (Snickers Workwear) area sales manager. Hultafors Group (Snickers Workwear) Ireland Unit B5 Calmount Business Park Ballymount Dublin 12 01-4098400 Info@hultaforsgroup.ie

Part of the Snickers Workwear Family

COMMERCIAL FEATURE

Workwear sales expand According to testing carried out by Mascot Workwear, the sales difference between having a well laid out stand with the correctly chosen garments and just having garments available can be 80% or better in the short term and 50% in the long term. Point of sale well thought out promotions that are custom made to the needs of the retailer and not just generic are more important to drive sell through and options for online selling like drop shipping and social media support will add incremental sales. Drop shipping can allow you to access the “long tail” as the e-Commerce experts call it; allowing customers to shop everything that the supplier makes but that you do not necessarily stock. “Workwear is not fast fashion. It should probably be known as the opposite to it, as it is designed to last. Durability has been a hall mark of the sector and regardless of the brand, all manufacturers aim for this. There is no need to overstate its environmental credentials, customers expect their workwear to last.

But workwear does follow trends. Right now, garments that have full or part stretch are essential for high sales turn over. Water repellence and increased fabric strength are real benefits of which savvy customers are already aware. The whole sector has expanded during the pandemic as new customers shopped in stores that ordinarily they may not have done before. Up to date merchandising on stands and POS have helped tell a relevant story and made the sector shoppable. Suppliers have worked hard to do this. Adding more accessories than you might have done in the past is always a good decision and marrying footwear at medium and premium price points can be done at a low SKU count and good cash and margin contribution.” Says Ed Sweeney, Country Manager - Republic of Ireland and Northern Ireland. “The future is fantastic for the workwear business” says Ed and if you would like to know more, please contact him at sales.ie@mascot.dk.

September/October 2021

Supported by best-selling products that are in stock. Supported by world class modern shop fittings and point of sale. Supported by in-store or off site training. Supported by frequent and relevant promotions. Supported by a team of world class visual merchandisers. Supported by social media. Supported by online and drop shipping for non-stocked products.

Contact Ed Sweeney on 087 9006647 or es@mascot.ie or Annette Murphy on 083 162 9713 or am@mascot.dk www.mascotworkwear.ie

COMMERCIAL FEATURE

Functional, safe and stylish workwear by Blåkläder PHOTOGRAPHY

LIFESTYLE IMAGES

Blåkläder Workwear just loves grimy workshops, muddy building sites, weld spatter and metalwork sparks. And it has your customers covered whatever the weather. That’s because their garments are designed to protect your customer for work in the toughest environments. Blåkläder has been manufacturing and selling workwear since 1959, and today they are one of Europe’s largest manufacturers of professional work clothing. Producing around 4.5 million garments each year alone, many of the leading construction companies across Europe choose Blåkläder to keep them and their employees safe.

Blåkläder is a growing company and they plan to continue on that path. Their vision is to distribute high-quality functional workwear across the world. To do that, they need great manufacturing processes, and, perhaps most importantly, full control over their production. They have full oversight at their factories, and that’s a conscious choice. It is, quite simply, the best way of ensuring quality in the long run. Not only in their end products, but also in areas such as working conditions, environmental concern, and choice of suppliers.

Their collection includes craftsman, painters, gardeners, high visibility and more, and whilst you will not find ties or cuff links in their collection, you will find garments that meet professionals’ need for durability and function. Choose workwear that lasts. Choose Blåkläder. Their Lifetime Seam Guarantee sets them apart Their clothing is made to take a good beating, thanks to over 60 years of hard work. That’s why they’re the only clothing manufacturer in the world to offer a lifetime guarantee on the seams of all their clothing – that’s something that really sets them apart from the competition.

PHOTOGRAPHY

LIFESTYLE IMAGES

September/October 2021

COMMERCIAL FEATURE

Sustainability is the right choice... SW® EcoTekTM is the smart choice With sustainability being a hot topic today, consumers are now demanding that corporations make a concerted effort to eliminate the use of, or at least reduce the impact single use plastics have on the environment. From paper straws at the fast food restaurant to compostable coffee cups at multinational chains, consumers are driving major change, albeit one small step or sip at a time. PPE, while an essential tool in the workplace and home, is also a culprit, but that too is changing. Every year, close to 7 billion disposable gloves are used across the UK & Ireland by companies and households and some of these will form part of the 49% of the marine waste that single use plastics accounts for. A normal nitrile glove will take in excess of 100 years before it breaks down, so unless it is disposed of by incineration, another potential source of pollution, the glove you use to protect your hands at work, wash the car or power hose the patio will not only outlive you, but also your children and potentially your children’s children. Thanks to innovative new technology, ethical manufacturers are starting to produce single use gloves that have accelerated rates of biodegradation, meaning that gloves disposed of in landfill will biodegrade at a rate that can be measured in months & years rather than centuries. But not all gloves claiming to be biodegradable are equal. Firstly, any claims of 100% biodegradability are false. Regardless of the rate of degradation or how long it lies in landfill, there will always be some traces of the glove remaining.

Secondly, it’s important to check for the standard the gloves meet. ASTM D5526-12 & ASTM D5511-11 are two commonly used standards for measuring aerobic and anaerobic biodegradation. Put simply, D5526-12 measures biodegradation of materials in real world conditions, while D5511-11 measures only in a “best case” laboratory environment. Both measure degradation over a specific time and neither test can be used to predict future levels of biodegradation. SW® gloves with EcoTek™ biodegradable technology are certified to ASTM D5526-12 international standards to break down, not just in laboratory conditions, but in real world environments. SW EcoTek® gloves biodegrade 92.6% in only 2.5 years without any glove performance loss and what remains is organic matter. Allied to their unique performance, comfort and hand health technologies, it makes single use gloves from SW® an essential option for any EHQS officer responsible for selecting gloves in an industrial workplace. So next time you want to wash your car, try using less water, fewer chemicals and protect your hands with gloves that won’t still be sitting in a landfill when your eldest grandchild goes to buy their first car. Even the smallest changes can make a huge difference. For more information on gloves containing these innovative environmentally friendly technologies such as Megaman® and PowerForm® with EcoTek™ from SW®, please contact your local Keypoint representative. SW® gloves with EcoTek®. The Smart Choice!

ATG® gloves now touchscreen compatible another reason for you not to take them off! In a constantly changing work environment that sees us interacting with electronic devices on a daily basis, Keypoint are delighted to introduce a range of ATG® gloves that are now touchscreen compatible that work with both resistive and capacitive screens. Aside from being extremely practical, the touchscreen technology eliminates the need for your customer to remove their gloves when interacting with their digital device. Did you know that 19% of all workplace injuries involve the hand or arm? Reports have shown that in 70% of those cases, the injured party was not wearing safety gloves. This latest touchscreen enhancement is an important safety feature, thereby improving compliance and further reducing the risk of a hand injury and the costs associated with it.

All ATG® gloves are dermatologically accredited by the Skin Health Alliance and are also washed prior to packaging which guarantee that ATG® gloves are “fresh out of the pack” as certified by Oeko-Tex®. ATG® mechanical work gloves are also certified to be washed for additional cleanliness and cost efficiency. In addition to delivering class-leading comfort, performance and cleanliness, this range of ATG® Gloves with Touchscreen Technology gives you yet another reason to choose Keypoint as your preferred safety glove supplier. Touchscreen technology is available on the following styles – MaxiFlex® Ultimate™, MaxiFlex® Endurance™, MaxiFlex® Cut™ & MaxiCut® Ultra™ so look out for the Touchscreen icon on your favourite ATG® gloves”.

September/October 2021

TOUGHER. ROUGHER. READY. Biodegradable Technology

Multi-Layer Construction EN Level 3 Abrasion resistance that lasts up to 3 times longer

Absorbent Lining

www.keypoint.ie | sales@keypoint.ie

COMMERCIAL FEATURE

Axus Decor S-Tex - a fusion of fashion and function The S-Tex range of workwear from Axus Decor includes the S-Tex Jacket, Painter’s Trousers, and Painter’s Shorts. Made from lightweight, comfortable, and hardwearing materials, they offer both comfort and functionality. The S-Tex Jacket is a water-repellent, windproof jacket with a zip-off, adjustable hood, so it is excellent for working in all weather conditions. Both its outer shell and inner mesh lining are breathable for maximum comfort, even during strenuous tasks. The elasticated, adjustable waist and velcro-adjustable cuffs ensure the perfect fit. It has several utility pockets, including two convenient arm pen pockets, and a detachable ID lanyard that you can also use for business cards. It’s ideal for site visits where presentation makes all the difference. Colour choices are Bright White, Genesis Grey and Hi-Vis Yellow, each featuring contrast colours for a sleek, modern look. The S-Tex Painter’s Trousers and Shorts are highly functional. They are triple stitched in areas commonly prone to ripping,

whilst cuffs and knee pad pockets (trousers only) are reinforced for ultimate durability. Adjustable hammer/scraper loops, knife holsters, a reinforced scissor pocket, a zipped safety pocket and buttoned screw pockets are just some of the 21 storage options. Safety plays an important role in the overall design of the range, with reflectors being prominent in all three garments. All S-Tex apparel has been made for the style-conscious pro. Geometric design, contemporary colours, and meticulous stitching are all aspects of desirable fashion and all are incorporated without compromising function, comfort or durability. Launching in 2021, Axus Decor will reveal two additional S-Tex lines, further establishing themselves as a leading workwear supplier. Keep a lookout! The full Axus Decor range of painting and decorating accessories can be viewed at www.axusdecor.com or contact Anthony White 087 3818356 or anthony.white@axusdecor.com

X E T S-

™

R A E W K WOR

Hi-Vis Yellow & Grey

September/October 2021

Genesis Grey

COMMERCIAL FEATURE

Wood is a sustainable solution We’ve known for some time that wood is a sustainable building material. With proper forest management, trees are planted before others are harvested, allowing wood floors to be an environmentally friendly option for generations of floor owners. The demand for sustainable building and renovation is increasing homeowner interest. A report from Emergen Research in the USA shows that the green construction industry was valued at $264 billion in 2019, with a projected year-over-year growth rate through 2024 estimated at 11%. Wood is a primary material for many sustainable building projects. The report supports new wood floor installation. It states that wood floors not only offer a beautiful, natural aesthetic, but a floor owner can be assured that for the life of that floor, they can sustainably refresh and as appropriate refinish the floor. As the building and renovation industry continues to trend toward more sustainable options, it is good news for the wood floor industry. Coupled with the long-standing data supporting the environmental value of wood, the new study adds another valuable perspective that wood offers promise for a greener, more sustainable future.

September/October 2021

As you will read in the articles following, wood is truly the material of choice for creating plush spaces with a warm natural feel. The Canadia collection includes many different types of wood construction, including solid wood, engineered and laminate with herringbone, chevron and other decorative patterns. Canadia have a vast and beautiful collection of wood, complemented by an exclusive range of matching accessories. Their engineered collection is selected from the finest hardwoods, machined with precision, ensuring world-class design, sustainability and style. The Whiteriver Group say that when it comes to all round durability, style and warmth “wooden flooring” ticks all the boxes. Laminate in particular, has enjoyed continued growth in recent years due to its easy installation, affordability and huge variety of decors. Referring to current trends they noted that “Herringbone continues to grow in popularity and is now available in a laminate format which is a more affordable option than traditional engineered flooring”. While grey tones have endured the test of time. They are starting to see beige and dark brown colours growing in popularity.

COMMERCIAL FEATURE

Want to create competitive advantage? Work with Canadia Canadia`s passion for floors started a long time ago and is influenced by their heritage of almost 100 years. A carefully selected floor, be it in a modern house, new extension or indeed a house that is 100 years old, is something to behold. This is what Canadia is all about – creating timeless elegance. Wood is truly the material of choice for creating plush spaces with a warm natural feel. The Canadia collection includes many different types of wood construction, including solid wood, engineered and laminate with herringbone, chevron and other decorative patterns. Canadia have a vast and beautiful collection of wood, complemented by an exclusive range of matching accessories. Their floors come from around the globe. From hardwood mills in Canada to pioneering production facilities in the Alps. The Canadia engineered collection is selected from the finest hardwoods, machined with precision, ensuring world-class design, sustainability and style. Innovation and quality are core to every Canadia floor. Supporting their builders’ merchant and retail partners is a key part of Canadia’s success and there are a number of ways in which they deliver added value to you through their supportive service provision, such as: Canadia Centres Fully designed in-house at Canadia for partners who have the space and wish to invest in, and upgrade their flooring and accessories offering. Let them take care of the detail and provide you with a first-class floor centre that consumers will consider a local destination point for their new purchase.

Product Knowledge Currently in production at Canadia HQ and to complement fitting out your store there is a variety of educational and information material available about their products. This is to assist you and your staff to deliver sales with know-how and confidence. All at a time that’s convenient to you and them through an online portal. Point of Sale (POS) Canadia branded POS to complement displays and ensure continuity of presence. Included on the POS is a QR code that can be scanned by your customer to take them to the product page on the Canadia website for more information about the product. Brochures One of the latest additions to Canadia’s stable of products, consumer-orientated brochures. An ideal take-away for your customers – to inspire and influence a purchase, and ensure customers return to your store when they are close to making the decision on their new floor. Canadia.ie A re-invigorated website where consumers can order floor samples to support colour matching and quality of floor prior to purchase. Canadia Showroom The showroom in Tallaght houses their full collection of flooring and is available to architects, developers and contractors by appointment. Here their experience will be enhanced and supported by Canadia experts. Please contact your Canadia Sales Representative for assistance with any of these supports or contact Canadia directly at marketing@canadia.ie

Display Boards For smaller spaces, let them craft the right brand presence for you. Their display boards are crafted to allow customers visualise their new floor from the comfort of your store. They can design how your boards will fit snuggly into a library display tailored to the size of your store.

September/October 2021

COMMERCIAL FEATURE

Sustainable Packaging, Zero Compromise Soudal has just recently launched a new range of ready-touse floor and wall adhesives, all produced in Post-Consumer Recycled (PCR) packaging. The distinct grey and yellow buckets developed for Soudal’s new Floor & Wall Adhesives are all made from Post-Consumer Recycled (PCR) material, produced using recycled household, commercial, industrial and institutional waste material. Consisting of 75% PCR material, the buckets contain only 25% virgin plastic. All part of Soudal’s movement towards more sustainable packaging solutions for their products. David Farrell, Managing Director of Soudal Ireland, said: “Our product innovation is not only limited to producing new and improved formulations, Soudal also continually invests in the development of circular packaging solutions for our products.” In addition to reducing packaging to a minimum, Soudal use recyclable packaging or packaging made from recycled material, wherever possible. The new Floor & Wall Adhesive range boasts a broad selection

FLOOR & WALL ADHESIVES

of application-specific adhesives, all ready-to-use and require no mixing. The easy to use, single component adhesives are available in multiple pack sizes. No matter the size of the project, this new range of adhesives has your customer covered. Each of the 10 products are available in buckets ranging from 1kg for small projects and repair work, up to 17kg for larger applications. Tailored for different materials found in the floor and wall market, the adhesives are developed for use with specific materials, including: Parquet, LVT, Vinyl, PVC and Artificial Grass in the Flooring category, and Polystyrene, Tile and Cork adhesives in the Floor & Wall category. Additionally, the colour of the product reflects that of the materials it is designed for bonding to help achieve the best possible finish. Complementary to the new adhesive range, Soudal have also developed a Parquet and Timber Sealant. Available in 10 different colours to ensure the best possible match for most wood types.

READY-TO-USE ADHESIVES FOR FLOOR, WALL & CEILING APPLICATIONS DE FROM POST MA

NEW

A LED M TERIAL YC

SUMER RE C CON

• Adhesives developed for various applications • Available in a range of pack sizes • Ready-to-use, single component adhesives • Buckets made from recycled material For more information, contact Soudal Ireland: Enquiries.Ireland@soudal.com

WWW.SOUDAL.COM

September/October 2021

COMMERCIAL FEATURE

Laminate & engineered flooring trends Categories in the flooring sector have remained largely unchanged in recent years and are mainly dominated by laminate flooring, engineered flooring, carpet and tile options. Carpet will always remain popular for many home owners as a soft under foot option with feature staircase options very much on trend at the moment. Tiles are a go to practical solution for many busy kitchens and hallways for that easy clean option and there is an endless choice of design and formats to suits all tastes. However, when it comes to all round durability, style and warmth “wooden flooring” ticks all the boxes. Laminate in particular, has enjoyed continued growth in recent years due to its easy installation, affordability and huge variety of decors. Most laminate floors can handle the odd liquid spill perfectly well once cleaned up quickly. However most manufacturers have developed ranges with added protection against moisture to alleviate any concerns home owners may have. Kronotex have enhanced their top selling Mammut, Robusto and Herringbone ranges with a “Moisture Guard Core” which withstands moisture penetration for longer periods. Sales Director of Whiteriver Group, Iain Wogan, says

that “The additional protection added to these superb ranges has proven to be a key selling point, particularly in the commercial sector”. Referring to current trends Iain noted that “Herringbone continues to grow in popularity and is now available in a laminate format which is a more affordable option than traditional engineered flooring. While grey tones have endured the test of time. We are starting to see beige and dark brown colours growing in popularity”. Supply has been a challenge over the past 12 months for all sectors of our industry due to increased demand in the renovation, maintenance and improvement sector as well as new starts. European laminate flooring manufacturers are beginning to catch up with demand and supply is starting to stabilise however engineered flooring will remain a challenge for the rest of the year due to raw material shortages and shipping delays. Whiteriver Laminate & Engineered brochures are available by contacting their Customer Services Team at sales@wrg.ie or by calling 041 6861000.

IRELAND’S LEADING DISTRIBUTOR OF LAMINATE & ENGINEERED FLOORING. Whiteriver, Cluide, Dunleer, Co. Louth. / +353 (0) 41 686 1000 / www.wrg.ie / enquiries@wrg.ie

September/October 2021

COMMERCIAL FEATURE

The issue of untaxed solid fuel remains a serious threat to the industry The Hardware Journal asked Eddie Scaife, CEO, Solid Fuel Trade Group, www.sftg.ie to outline current thinking in the solid fuel industry from their perspective. With carbon tax receipts for solid fuel for last winter (20/21) indicating a growth of approximately 20% over the previous year (19/20) this is a reflection of the increase in carbon tax charged, rather than an indication of volume growth. Earlier this year the Department of Environment, Climate and Communications (DECC) launched a public consultation on the development of new Solid Fuel Regulations for Ireland. There were over 3,500 individual responses as well as detailed technical responses from over 30 parties. Interestingly, 69% of respondents, as reported by DECC, reported that they were NOT in favour of a national regulation on solid fuels. However, the Minister has now announced new standards for domestic solid fuels which will be introduced across the State and plans to have them in place before September 2022. The new regulations will be finalised in the coming months but already both the timeline and the practical implementation look very challenging. In summary the new standards propose that: •

•

All coal and related products nationwide, including manufactured solid fuel and peat briquettes will be required to emit less than 10g of smoke per hour when burned, reducing to 5g by 2025. The sulphur content permitted for all fuels (currently 2%) will also be halved over time. Products will be certified and labelled by suppliers to ensure they can be easily identified. Wood sold for heating will have to have a moisture content of 25% or less reducing to 20% within 4 years, while wet wood will come with instructions to the purchaser about how to dry it. There will be no ban on sod peat harvesting or burning. However, a regulatory regime to reduce its use in more urbanised areas is under examination. A new Public Awareness Campaign focusing on simple steps people can take when using domestic fires in the winter ahead is being launched.

One in eight households or 600,000 people in Ireland are dependent on solid fuel as their primary form of home heat. When these proposed standards are combined with the impacts of increased carbon taxes the impacts on those living in fuel poverty will be considerable – and necessitate greater financial supports from the Government, especially for those living in rural areas where fuel poverty is most concentrated. More detail is needed on how the impact on the fuel poor will be addressed. Concern remains over how tests will be performed to determine emission levels and most importantly how the new standards will be enforced given obvious failures to date. The issue of untaxed solid fuel remains a serious threat to the industry and the proposed new fuel standards will not address this problem. The latest tranche of carbon tax on solid fuel came into effect in May this year. The impact of carbon tax on a 40kg bag of coal is now ¤3.53 and ¤0.77 on a bale of peat briquettes. The programme for Government commits to increasing carbon tax to ¤100 per tonne by 2030, through annual increases of ¤7.50 per annum to 2029 and ¤6.50 in 2030. The issue is raised time and again by public and industry representatives but as yet an effective mechanism to curtail this activity has yet to be found. With rising carbon taxes and higher VAT in Ireland and no equivalent taxes and lower VAT in N Ireland this problem is likely to get worse. Every effort must be made to bring a workable solution to this problem. Strong and consistent enforcement of existing environmental and tax regulation is essential if the solid fuel industry in Ireland is to continue to play its vital role in supporting households across the country.

September/October 2021

COMMERCIAL FEATURE

Retail partners at the core of Calor’s operations Over the last eighteen months, Irish people had the chance to remember the importance of their local shop. Whether it`s the local convenience store that we depend on for daily essentials or the hardware store that we waited to re-open as we planned how we’d improve our homes and gardens. Ireland’s retailers did us proud, they were there when we needed them most.

Another key support is in their commitment to the quality of their products. Calor puts safety first and they help you to demonstrate this to your customers. All cylinders that they supply to retailers go through mandatory checks before they are delivered to their retailer network. They ensure that their retailers can guarantee the quality and safety of the Calor products they stock.

Calor’s relationships with local retailers has been at the core of their business since they were founded over 80 years ago. They know their success depends on yours as retailers and they want to help you to serve your customers who are their customers too. One of the ways Calor supports retailers is by providing marketing tools including seasonal campaigns, social media content, PR support along with health and safety training.

They are also committed to helping you meet your customers changing needs. Their BioLPG renewable gas cylinders have been a huge hit with retailers. Calor were the first to bring renewable gas cylinders to the market in Ireland and their retailers have seen the benefit of this investment in innovation and sustainability. For more information on becoming a Calor retailer, check out their website at www.calorgas.ie or contact us on 01 450 5000.

For more information on products and services Visit www.calorgas.ie 01 450 5000

September/October 2021

COMMERCIAL FEATURE

Growing demand for environmentally friendly renewable fuels “The next fuel season looks likely to be a difficult one for the industry with increases in carbon tax (now locked in annually until 2030), significant underlying commodity cost increases and a record sod turf harvest impacting on demand”. says Peter Layden of Arigna Fuels. However, the biggest challenge will come from the increased focus and awareness of the causes and effects of climate change. Every week new articles appear highlighting the effect of solid fuel on both CO2 emissions and local air quality. Many solid fuel users will become much more careful as to their choice of fuel with a view to “reducing their carbon footprint”. Anticipating a growing demand for environmentally friendly renewable fuels Arigna Fuels are introducing Harvest Flame, a 100% renewable fuel made from agricultural residues using their new torrefaction process. This product is free from any carbon

tax and therefore cannot be undercut by illegal product from any source. It also meets the smoke emission limits making it a truly environmentally friendly fuel having less than 20% of the emissions of seasoned wood. Initially it will be available in plastic 20kg and10kg bags making it ideal for instore sales and promotions. “We are currently ramping up production with the view to having the same production level as our existing fossil fuel plant by September 2022” says Peter. “Increases in carbon tax coupled with a growing awareness of the causes of climate change are going to drive demand for products like this, we intend to be first out of the blocks as we were with our smokeless coal products, Cosyglo and Ecobrite”. For a sample of this new product please contact info@arignafuels.ie.

Climate change, Carbon Tax and Covid disruption driving the Solid Fuel agenda Covid-19 is still with us and looks like it will become a (hopefully contained) ongoing fixture. On the more mundane level of trade and freight costs, it has also had a major ongoing impact. Container costs have been drastically impacted with container costs from Eastern Europe up between 60% and 80% and from South-East Asia up 100%+. On the home front there is a major shortage of artic truck drivers driving up the cost of freight. Managing Director of Stafford Fuels, Andy Maher says “Coal costs are at an all-time high with a shortage of Natural gas and LNG driving coal usage for power generation in Europe back up. This is driving up the price of coal products worldwide. This all comes after a Government mandated Carbon Tax cost increase in coal products of ¤19.75 + Vat per tonne of coal – Bituminous and Smokeless. There is an immediate question for the Government as to whether the fuel allowance will be raised sufficiently to counter these very significant cost increases under the much talked about just transition”. Climate Change is undisputed and the ¤0.90 per 40 Kg bag increase mandated for every year until 2030 will go ahead. Without doubt volumes will shrink as a result, the only question is by how much and for how long the supply of coal products (Bituminous or Smokeless) will be a viable business. The imminent demise of the Peat Briquette is another major shift. This will undoubtedly see a major shift to wood products. Despite these difficulties there will be a future for some form of solid fuel, the fact that the number of homes that rely on solid fuel and do not have the cash available to pay for a change of system (even with grant aid) is very significant, probably 600,000 plus homes. Stafford Fuels is currently working with partners on alternative fuels based on biomass to replace coal products and briquettes. The future will include a very significant element of biomass when technology and price can come together to provide a quality product at an affordable price. In the meantime, the trade will continue to provide a vital quality service.

New Biomass Product Available in 20kg Bags

Product Benefits: Suitable for all appliances, Open Fires and Stoves Carbon Tax Free Made in Ireland using 100% renewable raw materials

Ashes can be used as a fertiliser on your garden Energy dense product that is very easy to light

Arigna Biofuels, Arigna, Carrick On Shannon, County Roscommon 071 9646002

info @ arignabiofuels.ie

www.arignabiofuels.ie

COMMERCIAL FEATURE

Discover the benefits of being a Flogas retailer Extensive product range Flogas retailers benefit from complete access to their range of cylinders, from butane, propane and patio gas, to their exclusive Gaslight cylinders. Their steel propane cylinders are available in 10.89kg, 34kg and 47kg and their Gaslights are sold in both 5kg and 10kg sizes. Flogas also has a range of spot-heating solutions, including their Living Flame and Superser Heaters, for cost conscious consumers. Innovative Gaslight cylinders Flogas is the only company in Ireland offering lightweight and innovative Gaslight cylinders. They can be used for barbeques, patio heaters, boats, caravans and fire pits. The Gaslight is a well-designed and convenient cylinder, half the weight of traditional steel cylinders, making it easier to carry. Their indemand Gaslights allow their retailers to be one step ahead in the outdoor leisure market.

with retailers to increase their sales all year round. Their continuous program of brand support, including advertising, merchandising and appliance promotions, ensures constant demand and higher sales for bottled gas. Cylinder Availability Flogas continue to invest in their local supply chain as we all know cylinder availability is key at peak times. With a network of cylinder distributors across the island, you’ll never be far from a local distribution point. Their investment in cylinder availability ensures you will have sufficient supply when demand is high. Contact Flogas today on 041 214 9600 to speak to your local cylinder representative and arrange a no obligation meeting to discuss your needs.

Retailer support Flogas is one of Ireland’s largest LPG suppliers with an extensive network of retailers nationwide, from fuel stations to hardware and homeware stores. They are known for providing enviable after sales service with nationwide coverage. Flogas retailers benefit from a dedicated local cylinder representative and access to their highly trained customer service team. Their team of experienced engineers and technicians can advise on any technical queries you may have. At Flogas, safety is always their priority, and they operate a 24-Hour Emergency Service ensuring that assistance is there whenever you need it. Increase sales year-round Their professional image will help you in attracting new business and you’ll be backed up by their comprehensive sales support package. Their sales team has experience in working

Contact Flogas for all of your Bottled Gas needs Locate your nearest Bottled Gas Supplier: ﬂogas.ie/bottledgassuppliers T: 041 214 9600

September/October 2021

GREAT VALUE, LEADING BRAND FUELS! Manufactured to the highest quality and designed to give fantastic performance every time!

See the full range at

www.homefire.ie

Reasons magazine advertising works At The Hardware Journal (THJ) we are often asked about the advantages of Trade Magazine Advertising and, how to get the best out of it. There are many books and articles written on this subject. Here are some of our thoughts. You’re sitting in a reception area and spot some trade magazines on an adjoining table. Do you put down the phone, pick one up and get immediately drawn in? Of course! Even in this digital age, magazines are very much alive and kicking. Magazine advertising offers benefits that no other media can deliver, providing an outstanding showcase for products and services. Particularly in the Building Materials, Hardware / DIY Sector, the visual can be all-important. Readers want to see the products and the results, not on a tiny smartphone screen, but in larger print format. People still love their magazines. And it’s the specialist publications that are doing the best of all. But with more media channels vying for attention than ever before, ensuring your magazine advertising stands out, works hard for you and delivers your message clearly and compellingly, is vitally important. Every marketing communication is your calling card and reputations are easily won and lost on the quality of your advertising. So, it’s vital to choose your publication wisely (think of them as your partner in promoting your brand) and be sure your advertising is a quality production - professional, engaging and motivating. We are also asked by our advertisers to provide a steer on best practice in trade magazine advertising. But before we even get to that point in the conversation, they want to know why this traditional medium still matters as part of the marketing mix. We will get to best practice on page two. So, here are eight compelling reasons for choosing trade magazine advertising. 86

1. Stand-out Magazines allow brands to stand apart in an overcrowded digital market and create lasting, memorable engagement. Magazines give you the option to place your ad in an environment that entices your readers and says the right things about your company. Profile and Prestige!

Sure, many customers spend a lot of time online, but most readers only scan a website for 15-20 seconds before moving on! But there is something about settling down with a magazine, scanning through and deciding what to read and when, and in the process, seeing your ad several times before actually reading it.

2. Flexible

6. Precision and reach

Your printed content can still be repurposed in digital channels to reach a broader audience: on your website, as e-advertising, as pop-ups or display ads on search engine pages, or on any specialist sites your customers use, as part of your overall brand strategy.

Magazines allow for highly targeted advertising, so your budget is used only to reach the people who are interested in your offer. Your own captive audience of interested potential customers. The publisher will have detailed data on customer profiles to help you choose not only the right publication, but also the right issue and even placement within the magazine.

3. Staying power Magazines are typically kept around for a long time. One single magazine left in a reception area can generate valuable repeat exposure. Particularly for specialist/trade publications, readers will collect and keep a library of reference magazines, extending their shelf life. An ad placed today will reach people months from now, which can’t be said for all media channels, where the ad and the information can be fleeting.

7. Brand Recognition Advertise in a reputable, high profile national magazine, and readers instantly become familiar with your company. This recognition is reinforced when this audience meets you in person, at your place of business, or a trade show or networking event. In time brand recognition becomes brand loyalty.

4. Safety

8. Credibility

We’ve all become a bit wary of the internet, following advice not to click on pop up or banner advertising, unless from a trusted source, due to the proliferation of malware viruses and scams. But consumers have nothing to fear by reading your print ad.

Print magazines are highly valued and respected publications that build a sense of community among readers. Many people turn to these trusted publications as their main source of information and advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source. This trust, combined with innovation in design and delivery, will continue to make magazines and attractive proposition for brands well into the future.

5. Space to read Nobody likes pushy advertising messages intruding on their space and time. With print, your potential customer can choose if and when and how to read your message, and this makes them more relaxed and receptive.

Advertise your job vacancy with Hardware Jobs Hardware Jobs (www.hardwarejobs.ie) is HAI’s hardware industry-specific job board website, which gives hardware retailers, merchants and suppliers the platform they need to reach out to ideal candidates for their roles.

Why advertise with Hardware Jobs?

No more going through generic recruitment agencies Targets those interested in entering or upskilling through the hardware industry Find candidates for highly specific job openings Weekly promotion of vacant jobs through HAI’s social media activity

Unlimited job postings Dashboard access to monitor and filter

applications Access to a growing pool of candidates who you can contact directly Added publicity through HAI’s social media.

To find out more and to avail of our member-exclusive offer please contact Aoife Kinsella at aoife@hardwareassociation.ie or call 01 2980969.

Classified Ads September/October 2021

The Official Magazine of Hardware Association Ireland

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Business For Sale ®

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To advertise to key decision makers in the industry, contact Jim Copeland at 01-298 0969 or email jim@hardwareassociation.ie Classified advertisements (text plus logo) can be emailed to: jim@hardwareassociation.ie and are to be prepaid, at least two weeks prior to publication. 88

September/October 2021

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Revised Deadlines for issues of The Hardware Journal in 2021 & 2022 November/December Publication date: Wed Nov 17th Copy deadline: Friday Oct 22nd

January/February (Including The Hardware Show 2022 Guide) Publication date: Mon Feb 14th

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Copy deadline: Fri Jan 24th

20/01/2021 12:15

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September/October 2021

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The Hardware Journal September/October 2021

Articles inside

A selecTion of clAssifieD ADs

FueLs

workwear

sUsAnnAh heWson, cX chAnge Talks about Survival of

rUnning A fAmily BUsiness Kevin Coghlan, Paint and

Tommy smyTh, Tom smyTh & AssociATes outlines

reTrofiTTing In the third part of our look at Shane Kenneally’s home retrofit project, works are progressing towards completion.

Digital Hero winner – The Hardware Connection

The hArDWAre shoW 2022 List of exhibitors for 20th & 21st February at Citywest.

sTore Profile: morris BUilDers ProViDers

sUPPlier Profile: Dosco

IITC presents archive materials to Cork City Library

Screwfix set to open further stores in Ireland

Glennon Brothers support Longford Ladies Football

Co-Op Superstores Cahir in top retail listing

Timber shortages impacting on house building and construction costs

Chadwicks shares its support for DIY SOS: The Big Build

Joseph Murphy Ballina Ltd forges ahead