Spring 2017 Herald-Times Community Business Section

2 3 5 &!% JIHO 7 COMMUNITY 9 BUSINESS 11 DESIGN :: MEDICAL CHARITABLE :: PHARMACY 13 ROOFING :: HEARING HEATING :: ELDER CARE 15

Clearbrook Creative Anderson’s Medical Products Panacea Pharmacy Rapid Roofing and Restoration SoundHearingCare All Seasons Heating, Air Conditioning and Plumbing Jill’s House Monroe Hospital

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By BROOKE MCCLUSKEY

Clearbrook Creative Photo by Kathy Truss

ANDY LEHMAN, MARIE CANNING AND DENNIS LAFFOON MANAGE CLEARBROOK CREATIVE.

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new Bloomington creative agency specializes in, as their website says, â&#x20AC;&#x153;helping you kick butt.â&#x20AC;? This small, imaginative powerhouse tackles design for notable local magazines, restaurants and businesses large and small.

Clearbrook Creative was founded just this year â&#x20AC;&#x201D; but they are not new to the business. They say their client list comes from deep connections in the community, because each member of their team has a background of at least 15 years of Bloomington graphic design and marketing experience.

Dennis Laffoon, art director and creative specialist, worked for Hoosier Times newspapers for 20 years and is the lead designer for local magazines like Homes & Lifestyles and The Wedding Guide. â&#x20AC;&#x153;Good design takes work,â&#x20AC;? Laffoon said. â&#x20AC;&#x153;Thatâ&#x20AC;&#x2122;s what weâ&#x20AC;&#x2122;re here for. Any creative agency can deliver many types of services, but few have the design expertise to deliver a truly unique solution.â&#x20AC;?

Laffoon is known for his big, bold design solutions. He recently helped realtor Don Griffin with the redesign of an old auto lube building on South College Ave. Working together, Laffoon and Griffin re-imagined the building as a dynamic, sun-filled office for Griffin Realty. Eye-catching red and black blocks of exterior paint â&#x20AC;&#x201D; plus a matching car, and real estate signs all over the county â&#x20AC;&#x201D; set the tone for the Griffin Realty brand. In fact, Laffoon helped Griffin design the iconic â&#x20AC;&#x153;Lean on Gâ&#x20AC;? logo that is used in all of the companyâ&#x20AC;&#x2122;s communications.

Andy Lehman, Laffoonâ&#x20AC;&#x2122;s co-art director, worked with him at Hoosier Times newspapers. He has developed a wide range of creative projects, from traditional print

media to custom illustrations.

Lehman noted the teamâ&#x20AC;&#x2122;s recent work for Bloomingtonâ&#x20AC;&#x2122;s Juannitaâ&#x20AC;&#x2122;s restaurant, which needed a branding makeover. â&#x20AC;&#x153;We were tasked with a makeover of this favorite Bloomington restaurant,â&#x20AC;? Lehman said. â&#x20AC;&#x153;We partnered with ownership to give them a refresh they could be proud of, authentic and true to the vision of the food and atmosphere of the restaurant.â&#x20AC;?

Clearbrook Creative took the bright yellow color of Juannitaâ&#x20AC;&#x2122;s building exterior and brought it into every marketing message, allowing local customers to make an instant visual connection to the restaurant. Lehman created a cheerful illustration of Abuela Juannita, the restaurantâ&#x20AC;&#x2122;s namesake, and added it to the restaurantâ&#x20AC;&#x2122;s revamped website and advertising campaign.

The restaurantâ&#x20AC;&#x2122;s owner, Salvador Marquez-Cuahuizo, was quite happy with the results. â&#x20AC;&#x153;I believe you did a phenomenal job and without the great experience of your team at Clearbrook Creative, this creation wouldnâ&#x20AC;&#x2122;t have happened. So thank you all very much,â&#x20AC;? Marquez-Cuahuizo said.

Laffoon and Lehman work closely with Marie Canning, director of client relations, partnerships and sales. Canning owned an advertising and design studio for 20 years in California and is an expert at creating marketing campaigns.

At Clearbrook Creative, Canning focuses on reaching out to community groups and individuals, helping them find design solutions. She said she believes design needs to go beyond a typical client relationship. â&#x20AC;&#x153;Youâ&#x20AC;&#x2122;re not a client. Youâ&#x20AC;&#x2122;re our partner,â&#x20AC;? Canning explained. â&#x20AC;&#x153;And weâ&#x20AC;&#x2122;re here to help you succeed.â&#x20AC;?

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Andersonâ&#x20AC;&#x2122;s Medical Products

JENSEN RISCH IS THE BLOOMINGTON BRANCH MANAGER. Courtesy photo

By HOLLY THRASHER

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ow we spend our days is how we spend our lives.â&#x20AC;?

This mantra is not only profound; it is the first phrase you see at the online home of Andersonâ&#x20AC;&#x2122;s Medical Products. For more than 30 years, Andersonâ&#x20AC;&#x2122;s Medical Products has provided equipment for people with special medical needs. Their one-person-at-a-time approach has helped countless individuals to have better days â&#x20AC;&#x201D; and indeed, better lives â&#x20AC;&#x201D; by enabling them to live well and independently at home.

When you think about who uses medical supplies, you might first think about elderly patients or those with debilitating medical conditions. And while Andersonâ&#x20AC;&#x2122;s Medical Products does offer walkers, motorized chairs and bathing/ showering equipment, they also provide sports/recovery products and equipment for children. Pedi-

atric nebulizers, stethoscopes with friendly smiling faces and miniature tools for peering into young ears and taking childrenâ&#x20AC;&#x2122;s blood pressure can be found at their location across the street from IU Health Bloomington Hospital.

You also might not associate cutting-edge medical technology with the personal touch of a small, independently owned business, but that is exactly what you will find at Andersonâ&#x20AC;&#x2122;s Medical Products. Besides a wide selection of some of the latest specialized equipment, Andersonâ&#x20AC;&#x2122;s Medical Products also offers delivery by certified technicians to homes, hospitals and other care facilities.

With locations in Bloomington and Terre Haute, they accept Medicare, Medicaid, Blue Cross/Blue Shield and other insurers and belong to two national associations of medical equipment providers. Owner Dave Anderson noted that the partner-

ship with these organizations helps ensure a continuity of care, even if a patient moves out of the immediate area.

Recent changes to Medicare have altered the medical equipment landscape in urban areas, Anderson said. More than 90 percent of the providers in the Indianapolis metropolitan area can no longer participate with Medicare for most items, he explained. Customers might need to call an 800 number and find that they have limited or no choice on the items they receive. â&#x20AC;&#x153;Bloomington has been fortunate that these changes have yet to come here, and we can still have our choice of equipment from our choice of pharmacy or medical equipment store,â&#x20AC;? Anderson said. He suggested contacting a local provider if you wish to know more about these changes.

For patients, the transition to using assistive devices is not always

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smooth. Some feel a sense of diminishing independence when they begin to use them on a regular basis.

Fortunately, the team at Andersonâ&#x20AC;&#x2122;s Medical Products is prepared to support this transition every step of the way.

Anderson explained that whether someone needs help with respiratory, mobility, home or vehicle needs, Jensen Risch, Bloomington branch manager, and other highly supportive staff at Anderson Medical Products greet everyone in a spirit of caring and concern. â&#x20AC;&#x153;We continue to do this, one person at a time, whether we are presented with something simple, such as a re-supply, or something more difficult â&#x20AC;&#x201D; requiring research, preparation and coordination with others,â&#x20AC;? Anderson said. â&#x20AC;&#x153;We aspire to be an asset to the community for generations to come.â&#x20AC;?

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By KATHY JONAS

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he word â&#x20AC;&#x153;panaceaâ&#x20AC;? comes from the Greek and means â&#x20AC;&#x153;all healing.â&#x20AC;? While no one has discovered an elixir of life, Lester Burris and Josh and Steve Anderson thought â&#x20AC;&#x153;Panaceaâ&#x20AC;? was the perfect name for their locally-owned pharmacy, as it stresses the quest for good health and happiness.

Panacea opened in 2015 inside Luckyâ&#x20AC;&#x2122;s Market at 2424 S. Walnut St. in Bloomington. The three partners were interested in providing the community with an independent, local pharmacy that could offer services that the bigger chains could not. â&#x20AC;&#x153;We also want to offer a better customer experience,â&#x20AC;? said Burris, 29, who dresses casually in a plaid shirt rather than the traditional white jacket worn by other pharmacists. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m pretty laid back,â&#x20AC;? he admitted.

A native of Mitchell, Burris graduated in 2012 from Butler Universityâ&#x20AC;&#x2122;s College of Pharmacy and Health Sciences. His partners are also Butler pharmacy graduates and the three own pharmacies in Hope and New Castle.

One of the services offered in

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The packets open easily for those with arthritis who struggle with the task of getting into childproof pill bottles. They are also convenient for travelers, children who take medication at school and the elderly. The pharmacy does not charge for the service. â&#x20AC;&#x153;We had a woman use these who

was very close to having to go into a nursing home,â&#x20AC;? said Burris. â&#x20AC;&#x153;It was a game changer for her.â&#x20AC;? He notes that patients who do not adhere to their prescription regimens are in danger of serious health issues, yet he said it is estimated that 50 percent of Americans do not take their medications as prescribed.

Pre-packaging also helps the pharmacy make sure that the pills do not run out and that the prescriptions are always in stock, Burris added.

The pharmacy also does drug compounding and offers free delivery service for those who have their medications scheduled to be picked up at the same time each month.

Free delivery service is offered in

Monroe County, Martinsville, Nashville, Bedford and Mitchell. A Panacea app is available to make refills available even faster.

Burris also helps people understand the complexities of Medicare enrollment, for example, and can save customers money on medications by referring them to a drug plan that makes sense for their particular needs. He has helped some customers avoid the dreaded â&#x20AC;&#x153;donut hole,â&#x20AC;? which could result in drug costs in the hundreds or even thousands of dollars per month during the Medicare Part D prescription coverage gap.

Customers Paulette Flynn and Luci Padgett, both of Bloomington, expressed enthusiasm for Burris and Panacea. â&#x20AC;&#x153;He is one of the best pharmacists I have ever had,â&#x20AC;? said Flynn. â&#x20AC;&#x153;He takes a lot of time with you and he goes the extra mile.â&#x20AC;?

Padgett said her son was having seizures and required medication two times a day. Once they started using the pre-packaged medications, she said he never had a major seizure again. â&#x20AC;&#x153;It has given us peace of mind,â&#x20AC;? she said.

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By KASEY HUSK

W

hen a hail storm hits, most people see inconvenience.

At Bloomington-based Rapid Roofing and Restoration, its leaders see a time to go to work.

For a general contracting company that focuses on roofing, siding and gutters, repairing the damage extreme weather does to homes is a big part of the business. The family-owned company, which celebrates its 20th anniversary this year, prides itself on providing great service and being there for its customers, year after year, storm after storm. â&#x20AC;&#x153;We have really high standards and great customer service,â&#x20AC;? said operations manager Sandy Haan-Cottrell, who is also wife to founder Wayne Cottrell. â&#x20AC;&#x153;We have a ton of repeat business. With hail storms that come through, we can do the

same house three times. If you treat them right the first time, youâ&#x20AC;&#x2122;ll work with them again.â&#x20AC;?

Rapid Roofingâ&#x20AC;&#x2122;s status as a general contractor makes things even easier on its clients because it is able to handle just about every aspect of a repair.

If drywall is damaged by a leak in the roof, for example, its employees can replace the drywall and even repaint at the same time they are fixing the roof. â&#x20AC;&#x153;If you are not (a general contractor), then a homeowner has to hire a roofing company, a siding company and a gutter company and coordinate all those,â&#x20AC;? Haan-Cottrell said. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re a one-stop shop, essentially, for a home or business owner. They can contract with us and have all their projects completed as timely, efficiently and hassle-free as possible.â&#x20AC;?

The companyâ&#x20AC;&#x2122;s primary clientele for its restoration and roof installation work are residential homeowners, though last year it also took on a few commercial projects as it doubled

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its business. It also recently branched out into the fire restoration business.

Company owner Wayne Cottrell brings to the business more than 30 years of hands-on experience, his wife said. Indeed, roofing is practically in Cottrellâ&#x20AC;&#x2122;s blood. Growing up alongside two older sisters and a brother-inlaw in the roofing business, Cottrell learned about every aspect of the industry at any early age, leading a roofing crew of his own by the time he was a teenager. His siblings still have their own roofing businesses in Indianapolis today.

In the 20 years since Cottrell launched the business, Rapid Roofing has always been guided by its stated core values of honesty, integrity, service and faith. Haan-Cottrell notes that the company is always honest with customers, even if it means losing a client because Rapid Roofingâ&#x20AC;&#x2122;s offer doesnâ&#x20AC;&#x2122;t match up the unreal-

istic promises made by an out-of-state company. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s our obligation to provide you with the truth at all times,â&#x20AC;? the core values statement on the company website reads. â&#x20AC;&#x153;We are honest and to the point. Our integrity can be seen through our high set of standards that we place in every job and within every one of our employees.â&#x20AC;?

After an extreme weather event, it is common for â&#x20AC;&#x153;storm chasersâ&#x20AC;? from other states to flock to an affected area, make grandiose promises in an effort to earn business, then fail to follow through on those promised warranties, Haan-Cottrell said.

The difference for central and southern Indiana homeowners who choose to work with Rapid Roofing, she said, is that they can rely on the 20-year-old business to keep its promises. â&#x20AC;&#x153;We pride ourselves that weâ&#x20AC;&#x2122;ve been around this long, and that weâ&#x20AC;&#x2122;ll be around for your warranty,â&#x20AC;? she said, noting that the company earned an A+ rating from the Better Business Bureau and the review-based Super Service Award from Angieâ&#x20AC;&#x2122;s List. â&#x20AC;&#x153;If anything should happen, weâ&#x20AC;&#x2122;ll be there, Haan-Cottrell said. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re Hoosiers serving Hoosiers.â&#x20AC;?

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By KASEY HUSK

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Having the opportunity to help change that for individuor many with untreated hearing loss, the consequences of the condition can be life-altering: depres- als, however, is exactly what has kept SoundHearingCare sion, impaired job performance and loneliness as pa- owner Bill Lucas in the hearing aid business for 34 years. tients withdraw from social situations. â&#x20AC;&#x153;You make a significant impact on their lives,â&#x20AC;? Lucas said of helping customers select hearing aids. â&#x20AC;&#x153;Their quality of life changes because of what you are doing. Their ability to communicate with their family and their friends and their social life can literally change, depending on the severity of their hearing loss.â&#x20AC;?

In addition to selling Signia/Siemens hearing aids â&#x20AC;&#x201D; which Lucas praises as among the most effective on the market today â&#x20AC;&#x201D; SoundHearingCare provides hearing evaluations, sells accessories for the hearing impaired, and services and repairs hearing aids.

The organization, founded 24 years ago, now has four locations in Indiana, including one in Bloomington.

Clients who come to SoundHearingCare, Lucas said, will find a respectful, low-pressure atmosphere where salespeople are focused on education, not commission. On average, he said, people wait at least seven to eight

years after realizing they are experiencing some level of hearing loss before committing to buying hearing aids. It isnâ&#x20AC;&#x2122;t uncommon for people to be in the store many times over the years before they are ready to buy. â&#x20AC;&#x153;I think we spend more time with people trying to educate them about their problem,â&#x20AC;? Lucas said. â&#x20AC;&#x153;And once they decide to do something about it, thereâ&#x20AC;&#x2122;s nobody that has the level of service that we do.â&#x20AC;?

Unlike most other hearing aid distributors, he said, his company provides buyers with a 45-day trial of their hearing aids, with refunds available if the buyer isnâ&#x20AC;&#x2122;t satisfied. Simply allowing someone to try out a hearing aid for a day before deciding isnâ&#x20AC;&#x2122;t nearly enough time, he said, because â&#x20AC;&#x153;the brain has to take time to relearn â&#x20AC;&#x201D; it is very much like rehabilitating a muscle that you havenâ&#x20AC;&#x2122;t used properly.â&#x20AC;?

Lucas first started working in the

hearing aid business 34 years ago at a large national hearing aid manufacturer, rising to become its head of North American operations. However the extensive travel required for the position was incompatible with his young and growing family at the time, so Lucas made the decision to strike out on his own â&#x20AC;&#x201D; the same way heâ&#x20AC;&#x2122;d been helping others to do for a decade.

The decision, the father of seven admits, was â&#x20AC;&#x153;a little scary.â&#x20AC;? However, the gamble has paid off as his business has grown from one office to four over the years.

In 34 years of working on both the manufacturing and distributing sides of the hearing aid business, Lucas has seen dramatic improvements in the technology himself. The changes, he said, are similar to the immense improvements seen in many other technology fields â&#x20AC;&#x201D; computers, televisions, cell phones â&#x20AC;&#x201D; during that time.

However, the industryâ&#x20AC;&#x2122;s greatest

challenge â&#x20AC;&#x201D; adoption rate â&#x20AC;&#x201D; has remained unchanged over the years.

Even as surveys show that users are increasingly satisfied with their hearing aids, only 20 percent of those who could benefit from them actually have them, Lucas explained.

Lucas said that while the business may expand further, in the meantime it is kept busy with the thousands of customers it already has. About 80 percent of people who are coming in are existing customers seeking a cleaning or servicing for their hearing aids, batteries or a check up.

As for his own future, Lucas is emphatic. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ll never stop doing the work that I do because it is very rewarding,â&#x20AC;? he said. â&#x20AC;&#x153;You have to make a profit to stay in business, but you donâ&#x20AC;&#x2122;t get rich in the hearing aid business. But at the end of the day you feel like weâ&#x20AC;&#x2122;ve done something here.â&#x20AC;?

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Heating, Air Conditioning and Plumbing

By KASEY HUSK

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or more than 35 years, All Seasons Heating, Air Conditioning and Plumbing has been a fixture of the Bloomington HVAC scene.

In an industry where companies come and go with regularity, operations manager Brian Ault said, that longevity means something. â&#x20AC;&#x153;People find value in a name they can call thatâ&#x20AC;&#x2122;s been around for a long time,â&#x20AC;? Ault said, noting the company has an A+ rating from the Better Business Bureau.

All Seasons has been providing heating and air conditioning services to commercial and residential clients since its founding in 1981 by Andy and Susie Dodds. During that time, the products the company offers have improved and grown more complex, but the companyâ&#x20AC;&#x2122;s values of honesty and integrity have remained steady.

Owner Chris Dodds, son of Andy and Susie, took over the business in 2006, Ault said. While Dodds has sought growth more aggressively than his parents did, he has maintained the core of what makes the company what it is. â&#x20AC;&#x153;He keeps those family values alive here â&#x20AC;&#x201D; the appreciation for the customers, the respect for the job and the thought that you know you can call and theyâ&#x20AC;&#x2122;ve always taken care of you and are always there,â&#x20AC;? Ault said. He added that Dodds added the plumbing division to the company in 2014.

Since 1981, All Seasons is Monroe Countyâ&#x20AC;&#x2122;s only locally-owned authorized dealer of Lennox HVAC products, which Ault said he believes are the best HVAC products in the market today. â&#x20AC;&#x153;Residentially we can help any customer out here, whether it be the small customer looking for an entry-level system, or a customer looking for a product others canâ&#x20AC;&#x2122;t provide.â&#x20AC;?

Such products include ultra-efficient furnaces and air conditioning units, Ault said. When he started in this business more than 30 years ago, the top-of-the-line furnaces were about 80 per-

cent efficient. Now, heâ&#x20AC;&#x2122;s selling some that are as much as 98.2 percent efficient. â&#x20AC;&#x153;Thirty years ago, we were working on furnaces with mechanical moving controls, and now everything is board controlled and lock-out protected,â&#x20AC;? he said. â&#x20AC;&#x153;Everything is different.â&#x20AC;?

All Seasons also sells air-conditioning units that have a Seasonal Energy Efficiency Rating (SEER) of 26, twice the minimum required standard of 13. When he started selling such systems, they were available at ratings of just 6 SEER. Such systems can help consumers control the cost of homeownership, Ault said. â&#x20AC;&#x153;The energy companies are going to charge us what they are going to charge us for that power; this is the one thing we can do to control that,â&#x20AC;&#x2122; he said. â&#x20AC;&#x153;We can put people into systems that help them offset that balance.â&#x20AC;?

The company has also sold Lennox solar panel systems for the last several years, which Dodds said in an e-mail are growing in popularity, though a high initial investment cost can sometimes make the option less attractive to customers who frequently move and are looking for a quicker payback.

Right now, commercial projects make up about 50 percent of the companyâ&#x20AC;&#x2122;s revenue, Ault said, but his goal since joining the company in January

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is to grow the companyâ&#x20AC;&#x2122;s residential presence.

Although Ault is new to the company, his is very familiar with the area. For 28 years he worked for a competitor of All Seasons and was located directly across the street from All Seasonsâ&#x20AC;&#x2122; former office on Bloomingtonâ&#x20AC;&#x2122;s south side. The business has since relocated to a larger facility at 5185 W. State Road 46 on the west side.

The two businesses were â&#x20AC;&#x153;close enough to throw snowballsâ&#x20AC;? at each other, Ault said.

Dodds told Ault one day, â&#x20AC;&#x153;I never figured looking out that window that one day youâ&#x20AC;&#x2122;d work for me,â&#x20AC;? recalled Ault. â&#x20AC;&#x153;I said, â&#x20AC;&#x2DC;Neither did I.â&#x20AC;&#x2122; But it is a good fit for me. Iâ&#x20AC;&#x2122;m excited to be here and I look forward to assisting him and his customers for the next 20 to 25 years.â&#x20AC;?

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elping a loved one make the transition to a care facility can be challenging in many regards. Besides supporting this loved one as they navigate new surroundings, routines, and people, many struggle with feelings of guilt when the transition happens.

The staff at Jillâ&#x20AC;&#x2122;s House is well aware of these struggles, which is why they call themselves â&#x20AC;&#x153;care partnersâ&#x20AC;? who focus on creating a warm and welcoming environment for everyone â&#x20AC;&#x201D; from visitors to residents. Heather Kinderthain, marketing director for Jillâ&#x20AC;&#x2122;s House, has been a social worker in long-term care for more than 20 years. She insists that this commitment to personalized, compassionate attention is critical to successful memory care.

The term â&#x20AC;&#x153;memory careâ&#x20AC;? refers to services for adults who have Alzheimerâ&#x20AC;&#x2122;s disease and dementia. The care partners at Jillâ&#x20AC;&#x2122;s House, all medical professionals, receive dementia training by Jan Bays, a physical therapist and expert on the condition. And while many long-term care facilities assign their staff to specific duties, the care partners are matched with specific people. â&#x20AC;&#x153;This means that the same person who helps you with your shower in the morning is eating lunch with you and throwing paper airplanes off the balcony with you in the afternoon,â&#x20AC;? said Kinderthain. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s a whole new level of connectedness.â&#x20AC;?

Although Jillâ&#x20AC;&#x2122;s House does specialize in memory care, that isnâ&#x20AC;&#x2122;t all they do. A number of older adults choose to live at Jillâ&#x20AC;&#x2122;s House because they enjoy the sense of community, or because they are partnered with a memory care patient. There

are options for care during the day, at night, or as needed to support a family member who is caring for someone at home. And although she praises the outstanding services available at Jillâ&#x20AC;&#x2122;s House, Kinderthain noted that full and meaningful support for people living with memory-loss conditions is truly a community effort. â&#x20AC;&#x153;We are working with local experts and people living with dementia and their families to identify ways to break down stigmas, and create a city that systematically improves quality of life for them,â&#x20AC;? she said.

Other community initiatives include the annual Memory Walk, designed to support research â&#x20AC;&#x201D; and eventually a cure â&#x20AC;&#x201D; for Alzheimerâ&#x20AC;&#x2122;s disease.

Because Jillâ&#x20AC;&#x2122;s House does not belong to a larger network of care facilities, the people who work there each day have a great deal of freedom to explore what is valuable to each resident. An on-site chapel provides an opportunity for reflection and prayer.

When the weather cooperates, residents are encouraged to enjoy the cultivated outdoor areas. A barber and a hair stylist are available, and Jillâ&#x20AC;&#x2122;s House provides transportation to select area attractions.

Whether a resident or patient enjoys crafts, music, time with pets, yoga, or creative writing, they will almost certainly find something they want to do, often with their care partner. â&#x20AC;&#x153;Each day we get to create â&#x20AC;Ś a better way of living,â&#x20AC;? Kinderthain said. â&#x20AC;&#x153;We focus on knowing people very well so we can provide the right amount of assistance, and connect people with opportunities for meaning, purpose and joy.â&#x20AC;?

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Photo courtesy Monroe Hospital

By KATHY JONAS

S

ome things in life are better small: your house payment, your waistline and the number of e-mails in your inbox. An emphasis on small, high quality health care is what keeps Thomas Whitehead inspired when he goes to work each day.

Whitehead, the new marketing and business development manager at Monroe Hospital, is enthused about offering area residents a facility with 32 beds. â&#x20AC;&#x153;Our size and layout are designed for personalized care,â&#x20AC;? said Whitehead of the hospital, located on Bloomingtonâ&#x20AC;&#x2122;s southwest side. Built for easy access on just one floor, the facilityâ&#x20AC;&#x2122;s square footage does not challenge patients or guests who want to get where they are going as quickly as possible, according to Whitehead.

Monroe Hospital, which opened in 2006, is a member of Prime Health care Network, a health care system headquartered in Ontario, Calif., operating 44 hospitals in 14 states. â&#x20AC;&#x153;This is a great time in Bloomington health care because we can provide the community a choice,â&#x20AC;? said Whitehead.

In that same vein, Whitehead said, the number of procedures performed

at the hospital allows the facility staff to get to know the patient and the family, and work with them to provide customized services. While various outside providers perform surgeries at Monroe Hospital, a hospitalist is on staff overseeing hospital patients on a daily basis. A hospitalist is a physician, trained in internal medicine, who oversees the care of the patients and does not have a private practice outside the facility.

Other services offered at the hospital include cardiology, nuclear medicine, orthopedics, physical therapy and rehabilitation, radiology and gastroenterology. It also houses Monroe Medical Group â&#x20AC;&#x201D; community physicians who practice at the facility.

The emergency department, which Whitehead notes has an average 20-minute wait, contains 10 exam rooms and easy access from the highway. A walk-in-clinic located at 421 Landmark Avenue is intended for those with non-life-threatening illnesses or emergencies, such as bronchitis, pneumonia, ear infections, cuts requiring stitches or possible concussions. No appointments are necessary.

The Wound Healing Center and Hyperbaric Medicine specialty addresses the estimated five million Americans with chronic, non-healing wounds.

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) ) n % ( ' ' n < / n !% - ) + ) '3 ' n - ! ) n n % +' R( n' . ) n 7 n% ) n â&#x20AC;&#x153;We treat several types of wounds, but the most prevalent are found in people who are older, diabetic and overweight,â&#x20AC;? said Whitehead. As the former director of the Parkview Noble Hospital Center for Wound Healing in Kendallville, he knows what heâ&#x20AC;&#x2122;s talking about. â&#x20AC;&#x153;A cat scratch on a diabetic patient can become serious quite quickly, almost to the point of gangrene,â&#x20AC;? he said.

The hospital is currently installing a Hyperbaric Oxygen Therapy (HBOT) treatment, which is a systemic treatment that has been recognized as more effective than topical methods.

HBOT delivers oxygen to the wounds through atmospheric pressure, healing stubborn wounds through regeneration and growth.

Another new area of expertise is the addition of a senior comfort care

initiative, which offers rooms and services targeted to seniors coming into the hospital.

A 3D mammogram, called the gold standard of mammography, was scheduled to be added to the hospital in February. Whitehead said the latest piece of equipment â&#x20AC;&#x153;circles around the breast,â&#x20AC;? with the goal of improving the detection of breast cancer at as early a stage as possible.

But a quest for the newest, most advanced technology and services does not negate the importance of the personalized touch so critical for healing. â&#x20AC;&#x153;We want our hospital and clinics to be the place you take your family to,â&#x20AC;? said Shelly Figg, manager of Monroe Medical Group. â&#x20AC;&#x153;A live person always answers the phone in our clinics.

There is nothing automated here.â&#x20AC;?

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