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HIGHLAND
PHLEGM LIKE THE PHOTO, NOT THE LINK Ana Miletic ’14 knows more than anyone that likes don’t come easy.
Please Like Me W
Golden Globes
hile most high school students are out doing cutting edge research in university laboratories or raising thousands of dollars for charities, Ana Miletic ’14 chooses to spend her time grooming her social media presence. “Facebook is everything to me,” she paused, swiped through her phone and continued. “It’s more than a social network. It’s a lifestyle. I’m also on Yelp, Twitter, Foursquare, Instagram, Vine, LinkedIn, Pinterest, Tumblr, Google Plus, and more, but I don’t want to bore you.” I looked away for a minute to sneeze, and when I looked back, Miletic was Skyping with her grandmother. “Oh, Grandma, I’m doing an interview right now. Got to go. Love you. Text me. Bye.” She looked up, “Sorry about that. People are just always trying to get ahold of me.” And it shows; the senior recently reached a social media milestone: 100 likes (and counting) on her Facebook profile picture. Ana Miletic went through a long and harrowing journey to take the now-legendary picture. “Terry [Richardson] snapchated me and was like ‘Boo, let me take some pictures of you.’ But of course, I had to decline because Terry and I have such vastly different aesthetics. His style just isn’t me,” she drawled.
INSIDE
“That got me thinking—who am I? It was such a difficult hour for me. All these issues of meaning and purpose and fulfillment started bubbling up. But at least some good
tweets came out of it. I tweeted about my existential crisis and some other pseudointellectual gibberish. Lorde thought I was subtweeting her and she blocked me. I can’t with that girl. Anyway, I hadn’t gotten any Facebook notifications in the last hour, so I thought something was up. I went to my Facebook app,” Miletic’s speech slowed and fists clenched. “And there were no notifications.” Her face darkened, she bit her lower lip, and a single tear fell from her left eye. Miletic’s voice dipped, “I didn’t know what I did to deserve it. I felt so alone. It was literally the worst day of my entire life. Gloria Steinem did not go to the barricades for this.” “I decided to get a new Facebook picture,” her voice rose. “But this time, I wouldn’t settle for a measly 80 likes. Steven [Meisel] took my last picture, and he’s an okay photographer but I needed someone who could take me to the next level. I texted Annie [Leibovitz] and she was shooting Charlize [Theron] for Vogue, but the last time Charlize was nominated for an Academy Award was 2005 and she’s dating Sean Penn so she’s clearly in a dark place and totally irrelevant. Annie cancelled the shoot midway and took the next flight for Highland Park International Airport aka my backyard. (Side note: Anna [Wintour] unfriended me on Facebook because of the kerfuffle.) We had a 5-hour shoot in Donaldson Park. Being around goose poop made the photos that much more authentic.” Miletic wore a custom Alexander Wang creation, accessorized with a Proenza Schouler clutch, Fred Leighton platinum fringe
necklace, and Bottega Veneta heels. Her entire outfit cost upwards of $70,000. “It’s not easy being popular,” she said, flipping her hair. “Getting 129—130—likes on my picture took hard work. Once I had the photos, I had to post them at just the right time to maximize the amount of likes. For the past two months, I measured the level of Facebook activity at different times and built a logistic regression model to calculate the peak time and optimize user engagement. That linear algebra class I took at Rutgers last summer really paid off.” She stopped to show me the complex mathematical process she posted on Instagram. Numbers lay strewn across the photo; lines branched and intercrossed. It was a storm of statistics. She posted the photo on Saturday, at 3:03.78 PM EST. Following a flurry of likes, pushing her ever so close to the elusive 100, activity died down at about 95 likes. “I was so mad. It was all for nothing. Only losers have Facebook profile pictures with likes only in the double digits,” Miletic fumed. But not one to give up, she programmed a bot to automatically share her picture every two minutes. “But then people liked the link and not the actual picture. It was so frustrating. Like, who does that?” She started to tear at her hair in aggravation over the memory. “I was forced to pay Facebook to promote my picture—$30 per click. How embarrassing. It must have seemed like I was trying too hard.”
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